WEBVTT 1 00:00:00.170 --> 00:00:01.230 Our last 2 00:00:01.399 --> 00:00:02.539 um. 3 00:00:03.769 --> 00:00:04.239 OK, 4 00:00:04.400 --> 00:00:04.710 great. 5 00:00:04.880 --> 00:00:05.389 Um, 6 00:00:05.719 --> 00:00:05.929 so, 7 00:00:05.940 --> 00:00:06.409 hi, 8 00:00:06.840 --> 00:00:07.079 everyone. 9 00:00:07.199 --> 00:00:07.340 Um, 10 00:00:07.400 --> 00:00:09.359 this is our last webinar in the managing 11 00:00:09.359 --> 00:00:11.869 market webinar series for wholesome Wave this summer. 12 00:00:12.119 --> 00:00:12.390 Um, 13 00:00:12.439 --> 00:00:13.789 I'll talk a little bit more at the end. 14 00:00:14.079 --> 00:00:16.469 We're going to have recordings available for all of these, 15 00:00:16.840 --> 00:00:17.110 um, 16 00:00:17.200 --> 00:00:19.500 so I'll explain how to get all of that at the end, 17 00:00:19.600 --> 00:00:23.559 but today we're going to be talking about popping or preserving the magic bubble. 18 00:00:23.680 --> 00:00:24.149 This is 19 00:00:24.440 --> 00:00:26.670 actually a paper that we're also working on, 20 00:00:26.760 --> 00:00:27.270 um, 21 00:00:27.399 --> 00:00:29.010 as with most of these webinars, 22 00:00:29.159 --> 00:00:29.520 so 23 00:00:29.760 --> 00:00:31.520 if you're interested in what you hear about today, 24 00:00:31.629 --> 00:00:33.240 there'll be hopefully more information. 25 00:00:33.314 --> 00:00:35.794 In more context about all of this coming up soon. 26 00:00:35.944 --> 00:00:36.455 Um, 27 00:00:36.744 --> 00:00:37.775 but we're going to be talking about, 28 00:00:37.805 --> 00:00:37.944 you know, 29 00:00:38.025 --> 00:00:38.615 comparing 30 00:00:38.825 --> 00:00:40.935 farmers' market approaches to racial justice. 31 00:00:41.375 --> 00:00:42.014 Um, 32 00:00:42.264 --> 00:00:42.384 yeah, 33 00:00:42.505 --> 00:00:44.014 so let's get started. 34 00:00:44.345 --> 00:00:44.365 Um, 35 00:00:44.505 --> 00:00:45.604 so kind of at a glance, 36 00:00:45.755 --> 00:00:46.104 um, 37 00:00:46.345 --> 00:00:49.424 what we were interested in was we found that farmers' 38 00:00:49.424 --> 00:00:53.775 market participants had really diverse views about the role of identity 39 00:00:54.025 --> 00:00:56.375 and how that shaped the market experience. 40 00:00:56.665 --> 00:00:59.104 And this in turn had a lot of 41 00:00:59.224 --> 00:01:01.014 impact and um 42 00:01:01.584 --> 00:01:02.354 impact and 43 00:01:02.729 --> 00:01:03.389 Um, 44 00:01:03.400 --> 00:01:05.790 in resulting how people believed, 45 00:01:05.959 --> 00:01:06.120 you know, 46 00:01:06.239 --> 00:01:09.830 racial justice policies should be incorporated into market management. 47 00:01:10.080 --> 00:01:11.389 So this is something that we were 48 00:01:11.879 --> 00:01:13.550 interested in looking at when starting this 49 00:01:14.279 --> 00:01:14.809 study. 50 00:01:15.160 --> 00:01:15.800 So first, 51 00:01:15.949 --> 00:01:16.050 you know, 52 00:01:16.199 --> 00:01:17.680 how did we get all this information, 53 00:01:17.720 --> 00:01:19.430 where is all of this coming from? 54 00:01:19.959 --> 00:01:21.250 So as some of you all might know, 55 00:01:21.680 --> 00:01:24.790 we've been working on this project managing markets 56 00:01:25.040 --> 00:01:26.110 for the past few years. 57 00:01:26.199 --> 00:01:28.120 We went to 15 different markets, 58 00:01:28.360 --> 00:01:30.559 farmers' markets around the Southeast in Louisiana, 59 00:01:30.680 --> 00:01:31.239 Mississippi, 60 00:01:31.319 --> 00:01:31.750 Alabama, 61 00:01:31.879 --> 00:01:32.470 and Georgia. 62 00:01:32.769 --> 00:01:33.129 Um, 63 00:01:33.139 --> 00:01:33.900 and you can see 64 00:01:34.069 --> 00:01:36.669 these markets are the little triangles on there and the 65 00:01:36.669 --> 00:01:39.260 circles are the farms that we ended up talking to. 66 00:01:39.730 --> 00:01:39.750 Oh, 67 00:01:39.839 --> 00:01:42.019 I think other people are being admitted. 68 00:01:42.150 --> 00:01:42.720 Um, 69 00:01:43.190 --> 00:01:43.699 OK. 70 00:01:44.069 --> 00:01:44.500 So, 71 00:01:44.870 --> 00:01:45.370 um, 72 00:01:45.389 --> 00:01:48.629 basically what we would do is go to each of these markets, 73 00:01:48.639 --> 00:01:48.730 um, 74 00:01:48.910 --> 00:01:50.180 and volunteer for the day, 75 00:01:50.230 --> 00:01:51.069 and we would, 76 00:01:51.230 --> 00:01:51.389 you know, 77 00:01:51.510 --> 00:01:52.830 help out with anything that was needed, 78 00:01:52.980 --> 00:01:55.309 get kind of the lay of the land of how the market was working. 79 00:01:55.580 --> 00:01:58.029 And do informal interviews with farmers. 80 00:01:58.279 --> 00:02:01.139 And then through these um participant observation days, 81 00:02:01.319 --> 00:02:04.699 we also ended up meeting a lot of the farmers that we later on had interviews with. 82 00:02:04.800 --> 00:02:05.139 We did, 83 00:02:05.480 --> 00:02:06.930 we did 83 interviews. 84 00:02:07.319 --> 00:02:07.669 Um, 85 00:02:07.680 --> 00:02:09.130 and this final piece, 86 00:02:09.160 --> 00:02:10.788 the farmer advisory board meeting, 87 00:02:10.919 --> 00:02:13.279 so the farmer advisory board was a group of farmers, 88 00:02:13.360 --> 00:02:14.039 market managers, 89 00:02:14.119 --> 00:02:15.309 and food system experts 90 00:02:15.559 --> 00:02:18.309 who were helping us figure out which farmers' markets to go to, 91 00:02:18.589 --> 00:02:19.210 um, 92 00:02:19.399 --> 00:02:21.089 which farmers might be good to talk to, 93 00:02:21.199 --> 00:02:21.600 um, 94 00:02:21.639 --> 00:02:23.369 and then also what kinds of questions, 95 00:02:23.759 --> 00:02:23.990 um, 96 00:02:24.000 --> 00:02:25.039 we should be asking. 97 00:02:25.339 --> 00:02:29.029 And they were actually really um helpful in um. 98 00:02:29.889 --> 00:02:32.270 In pushing for us to be more specific 99 00:02:32.520 --> 00:02:35.070 and follow up on this topic. 100 00:02:35.360 --> 00:02:35.860 Um, 101 00:02:35.919 --> 00:02:36.350 so, 102 00:02:36.520 --> 00:02:38.589 I also just want to say I should have said this at the beginning, 103 00:02:38.720 --> 00:02:42.259 I think we asked questions about a lot of different types of identities, 104 00:02:42.360 --> 00:02:42.550 you know, 105 00:02:42.600 --> 00:02:45.600 we asked um how people thought identity in more 106 00:02:45.600 --> 00:02:50.070 like general way impacted their experience at market and people 107 00:02:50.399 --> 00:02:51.270 almost always 108 00:02:51.619 --> 00:02:55.110 first or only responded to kind of race as 109 00:02:55.110 --> 00:02:57.630 identity um being how they answer that question. 110 00:02:57.880 --> 00:03:00.070 And so that's really what brought us to 111 00:03:00.330 --> 00:03:01.070 um 112 00:03:01.919 --> 00:03:04.460 focusing on race in this um presentation. 113 00:03:04.720 --> 00:03:05.089 So, 114 00:03:05.320 --> 00:03:06.589 who did we talk to? 115 00:03:06.880 --> 00:03:07.389 Um, 116 00:03:07.759 --> 00:03:08.149 OK, 117 00:03:08.360 --> 00:03:11.800 so we spoke to majority um white people, 118 00:03:11.839 --> 00:03:12.399 as you can see, 119 00:03:12.720 --> 00:03:14.369 about a little under 80%. 120 00:03:14.649 --> 00:03:15.089 Um, 121 00:03:15.100 --> 00:03:16.169 and then the second, 122 00:03:16.300 --> 00:03:16.509 um, 123 00:03:16.520 --> 00:03:18.210 largest group was black or African American. 124 00:03:18.529 --> 00:03:18.899 Uh, 125 00:03:18.910 --> 00:03:20.100 at a little under 15, 126 00:03:20.229 --> 00:03:21.899 and then multiracial a little under 5, 127 00:03:21.910 --> 00:03:24.460 and Asian and Native American at a little over 1%. 128 00:03:24.669 --> 00:03:27.110 And I want to contextualize that with the ag census. 129 00:03:27.190 --> 00:03:28.220 So as you can see, 130 00:03:28.429 --> 00:03:29.550 compared to the ag census, 131 00:03:29.750 --> 00:03:33.619 our study was actually significantly more diverse than we know the 132 00:03:33.869 --> 00:03:35.509 actual demographics of farmers are, 133 00:03:35.550 --> 00:03:38.220 and we think that the reason because of this was both, 134 00:03:38.429 --> 00:03:38.589 you know, 135 00:03:38.690 --> 00:03:40.210 what kinds of farmers we were talking to, 136 00:03:40.360 --> 00:03:42.820 smaller farmers working at farmers' markets, 137 00:03:43.149 --> 00:03:43.500 um, 138 00:03:43.509 --> 00:03:45.220 but also just where we were, 139 00:03:45.350 --> 00:03:46.210 um, 140 00:03:46.550 --> 00:03:48.220 studying in the Southeast. 141 00:03:49.220 --> 00:03:49.800 So, 142 00:03:50.210 --> 00:03:51.320 why farmers' markets? 143 00:03:51.410 --> 00:03:52.000 Of course, 144 00:03:52.250 --> 00:03:54.210 this entire project was about farmers' markets, 145 00:03:54.289 --> 00:03:56.919 but we found this this specific subject 146 00:03:57.169 --> 00:03:59.250 that these were actually really key and important 147 00:03:59.250 --> 00:04:01.199 spaces to be talking about racial justice. 148 00:04:01.410 --> 00:04:03.539 And this is because they are a focal point in 149 00:04:03.809 --> 00:04:07.029 what we've ended up calling um alternative food systems. 150 00:04:07.210 --> 00:04:08.630 So alternative food systems 151 00:04:08.970 --> 00:04:10.300 are um spaces, 152 00:04:10.449 --> 00:04:11.240 practices, 153 00:04:11.250 --> 00:04:11.449 networks, 154 00:04:11.490 --> 00:04:14.850 or organizations that are somehow different from conventional food systems. 155 00:04:14.970 --> 00:04:16.559 So this is pretty vague, 156 00:04:16.649 --> 00:04:18.619 but I think speaks to the diversity. 157 00:04:18.858 --> 00:04:19.510 of 158 00:04:19.850 --> 00:04:22.160 perspectives and views within this movement. 159 00:04:22.329 --> 00:04:22.799 So, 160 00:04:23.320 --> 00:04:26.619 uh mostly a coalition of groups that have really different ideas 161 00:04:26.929 --> 00:04:30.399 about all of these problems that we have in the conventional food system. 162 00:04:30.929 --> 00:04:31.440 Um, 163 00:04:32.600 --> 00:04:33.510 So, 164 00:04:33.799 --> 00:04:34.390 um, 165 00:04:34.519 --> 00:04:38.239 and one of these main problems is racial injustice. 166 00:04:38.750 --> 00:04:38.869 Um, 167 00:04:38.880 --> 00:04:40.559 and so within alternative food systems, 168 00:04:40.600 --> 00:04:42.950 racial equity has been a focus for many people, 169 00:04:43.079 --> 00:04:45.529 but this is also really fraught because 170 00:04:45.799 --> 00:04:47.989 we found that practitioners and scholars 171 00:04:48.559 --> 00:04:50.614 have been talking about this for Decades that 172 00:04:50.834 --> 00:04:55.054 alternative food systems have often highlighted and centered white voices, 173 00:04:55.195 --> 00:04:55.584 um, 174 00:04:55.595 --> 00:04:58.954 and have inhibited the participation of people of color. 175 00:04:59.045 --> 00:05:00.704 So we're going into this, 176 00:05:01.065 --> 00:05:01.595 um, 177 00:05:01.695 --> 00:05:02.765 topic into this 178 00:05:03.195 --> 00:05:03.545 research, 179 00:05:03.755 --> 00:05:04.954 we had this in mind. 180 00:05:05.475 --> 00:05:05.855 So, 181 00:05:06.125 --> 00:05:07.225 what did we find? 182 00:05:07.595 --> 00:05:07.755 Um, 183 00:05:07.834 --> 00:05:10.024 this first kind of strand of 184 00:05:10.274 --> 00:05:11.464 trends that we found 185 00:05:11.674 --> 00:05:13.945 was this thing that we called the magic bubble. 186 00:05:14.234 --> 00:05:15.755 So this was the, 187 00:05:15.915 --> 00:05:17.875 we found the perception that 188 00:05:18.114 --> 00:05:19.105 racism 189 00:05:19.750 --> 00:05:22.309 Or racial injustice did not impact the market. 190 00:05:22.390 --> 00:05:25.459 And we thought that this was really interesting because often 191 00:05:25.869 --> 00:05:27.980 participants who were talking about this said, 192 00:05:28.630 --> 00:05:30.100 specifically said that, 193 00:05:30.230 --> 00:05:30.709 you know, 194 00:05:30.950 --> 00:05:32.829 they felt that racial injustice was a really 195 00:05:32.829 --> 00:05:35.500 big problem in the United States more generally, 196 00:05:35.829 --> 00:05:36.660 but that 197 00:05:36.829 --> 00:05:37.660 um 198 00:05:38.029 --> 00:05:38.070 that 199 00:05:38.630 --> 00:05:41.220 they thought it was a problem in the United States more generally, 200 00:05:41.390 --> 00:05:45.429 but felt that it was not necessarily actually an issue within their market. 201 00:05:45.899 --> 00:05:46.450 Um, 202 00:05:46.660 --> 00:05:49.170 and so we found also that this had a lot 203 00:05:49.170 --> 00:05:52.049 to do with actually personal relationships that people had. 204 00:05:52.380 --> 00:05:52.570 So, 205 00:05:52.609 --> 00:05:55.769 and I think this is really highlighted by these two quotes 206 00:05:55.940 --> 00:05:56.619 side by side. 207 00:05:56.779 --> 00:05:59.709 So this first market manager is an urban market manager. 208 00:05:59.779 --> 00:06:00.250 They said, 209 00:06:00.500 --> 00:06:01.899 we're in a magic bubble, 210 00:06:01.980 --> 00:06:03.940 other markets have issues with racism, 211 00:06:04.100 --> 00:06:05.970 especially further out in rural areas, 212 00:06:06.299 --> 00:06:07.700 and a rural market manager said, 213 00:06:07.875 --> 00:06:09.695 I don't know if it's because we're so far out, 214 00:06:09.855 --> 00:06:11.255 but everybody talks to one another. 215 00:06:11.325 --> 00:06:13.045 We don't have any issues with racism. 216 00:06:13.255 --> 00:06:13.565 So, 217 00:06:13.695 --> 00:06:15.494 I think from these two quotes, 218 00:06:15.734 --> 00:06:18.075 we can kind of see that it's more of a narrative, 219 00:06:18.135 --> 00:06:21.285 the magic bubble's more of a narrative rather than actually a reality. 220 00:06:21.454 --> 00:06:23.244 And we were finding that this is because. 221 00:06:23.799 --> 00:06:23.959 You know, 222 00:06:24.079 --> 00:06:26.279 both of these managers and a lot of the other participants 223 00:06:26.279 --> 00:06:29.630 talking about this had really great relationships at their market. 224 00:06:29.839 --> 00:06:30.070 Um, 225 00:06:30.079 --> 00:06:31.910 they felt that they were really welcomed 226 00:06:32.119 --> 00:06:32.709 and 227 00:06:32.959 --> 00:06:33.750 um had, 228 00:06:34.000 --> 00:06:34.140 you know, 229 00:06:34.320 --> 00:06:38.829 close and almost family-like relationships um with their market peers. 230 00:06:39.079 --> 00:06:42.359 But we also found that a lot of people talking about this were white. 231 00:06:42.649 --> 00:06:43.470 And that 232 00:06:43.950 --> 00:06:47.589 when you started to talk to farmers of color or people, 233 00:06:47.709 --> 00:06:50.149 white people working more closely with people of color, 234 00:06:50.230 --> 00:06:52.450 that a very different story came to light. 235 00:06:52.750 --> 00:06:54.700 So I want to start first with this story. 236 00:06:54.950 --> 00:07:00.019 This is a white salesperson who works at a farm owned by people of color. 237 00:07:00.269 --> 00:07:02.350 So they said one of the farmers, 238 00:07:02.549 --> 00:07:03.750 if one of the farmers was there, 239 00:07:03.839 --> 00:07:07.269 a white staff person and a white staff person was there alongside them, 240 00:07:07.470 --> 00:07:08.989 nearly 100% of the time, 241 00:07:09.000 --> 00:07:11.899 a customer will direct their question to one of the white people. 242 00:07:12.410 --> 00:07:14.380 And so this is a situation where, 243 00:07:14.709 --> 00:07:15.160 you know, 244 00:07:15.410 --> 00:07:15.940 a 245 00:07:16.190 --> 00:07:17.220 white salesperson is there, 246 00:07:17.269 --> 00:07:18.700 but a farmer of color, 247 00:07:18.950 --> 00:07:20.679 um who might have a lot more knowledge, 248 00:07:20.829 --> 00:07:21.170 um, 249 00:07:21.309 --> 00:07:24.670 the customers are not actually addressing them in any of their 250 00:07:25.070 --> 00:07:25.600 questions. 251 00:07:25.670 --> 00:07:28.420 And so this actually ended up with this farm leaving 252 00:07:28.420 --> 00:07:31.019 the farmers' market and one of the farms we spoke to 253 00:07:31.549 --> 00:07:33.820 who had stopped selling at markets. 254 00:07:34.070 --> 00:07:36.070 Another um black farmer said, 255 00:07:36.149 --> 00:07:37.390 I joke about it all the time. 256 00:07:37.584 --> 00:07:41.445 But the most code switching I've ever had to do in my life is on Saturdays. 257 00:07:41.545 --> 00:07:43.095 And so I think really 258 00:07:43.304 --> 00:07:45.855 contrasting this idea of the magic bubble that says 259 00:07:46.144 --> 00:07:46.535 that, 260 00:07:46.665 --> 00:07:46.785 you know, 261 00:07:46.984 --> 00:07:50.095 race is not something impacting people's experience at market. 262 00:07:50.304 --> 00:07:51.654 I think this quote says, 263 00:07:51.744 --> 00:07:53.734 and these first two quotes 264 00:07:53.845 --> 00:07:56.984 really show that not only is it is it impacting their experience, 265 00:07:57.065 --> 00:07:57.915 but in fact, 266 00:07:58.345 --> 00:08:01.744 in some ways is more impactful than in other spaces. 267 00:08:02.065 --> 00:08:02.505 So, 268 00:08:02.850 --> 00:08:03.850 I also want to talk, 269 00:08:04.130 --> 00:08:06.760 another farmer spoke about the importance of representation. 270 00:08:06.850 --> 00:08:09.600 They said we were the first black farmers at market, 271 00:08:09.850 --> 00:08:11.880 and I just wanted to bring variety to the market. 272 00:08:12.049 --> 00:08:14.279 You'll have some folks who will not go to market. 273 00:08:14.450 --> 00:08:16.109 If they don't see people who look like them, 274 00:08:16.230 --> 00:08:17.339 that's the reality. 275 00:08:17.649 --> 00:08:18.160 So 276 00:08:18.690 --> 00:08:19.339 knowing that, 277 00:08:19.489 --> 00:08:19.630 you know, 278 00:08:19.730 --> 00:08:23.279 it's almost a feedback loop of people feeling uncomfortable and leaving, 279 00:08:23.570 --> 00:08:23.649 um, 280 00:08:23.890 --> 00:08:26.450 but then customers also not coming in that feedback loop. 281 00:08:27.049 --> 00:08:27.359 Um, 282 00:08:27.529 --> 00:08:28.089 continues. 283 00:08:28.209 --> 00:08:29.839 So this last quote, 284 00:08:30.049 --> 00:08:30.279 um, 285 00:08:30.290 --> 00:08:31.890 if you go to redacted cities, 286 00:08:32.130 --> 00:08:33.130 farmers markets right now, 287 00:08:33.330 --> 00:08:34.919 there's very few black farmers. 288 00:08:35.130 --> 00:08:37.640 I've seen that decrease in the years since I've been here, 289 00:08:37.808 --> 00:08:42.058 yet I've also seen organizations supporting urban agriculture decrease. 290 00:08:42.289 --> 00:08:43.679 So there's also the sense 291 00:08:43.969 --> 00:08:44.400 that 292 00:08:44.530 --> 00:08:47.159 the alternative food system is 293 00:08:47.400 --> 00:08:50.650 um moving in a trajectory that's not including. 294 00:08:51.299 --> 00:08:51.630 Um, 295 00:08:51.640 --> 00:08:53.390 the voices of black farmers. 296 00:08:54.080 --> 00:08:54.739 So, 297 00:08:55.080 --> 00:08:55.679 on the other hand, 298 00:08:55.799 --> 00:08:56.750 we also found, 299 00:08:57.000 --> 00:08:57.440 um, 300 00:08:57.520 --> 00:08:57.679 you know, 301 00:08:57.799 --> 00:08:58.770 we had a lot of 302 00:08:59.119 --> 00:09:01.869 um people talking about race not impacting their markets at all, 303 00:09:01.880 --> 00:09:04.469 and a lot of people having the exact opposite experience, 304 00:09:04.559 --> 00:09:06.820 but we found that at the majority of markets, 305 00:09:07.000 --> 00:09:07.520 um, 306 00:09:07.840 --> 00:09:08.590 race was 307 00:09:08.960 --> 00:09:09.280 being, 308 00:09:09.320 --> 00:09:10.960 are trying to be addressed racial. 309 00:09:11.080 --> 00:09:12.340 He was trying to be addressed. 310 00:09:12.669 --> 00:09:15.890 So this looked like three main um practices. 311 00:09:16.070 --> 00:09:16.619 So first, 312 00:09:16.669 --> 00:09:18.830 outreach to racially diverse vendors. 313 00:09:18.950 --> 00:09:20.109 So this would look like, 314 00:09:20.349 --> 00:09:20.570 you know, 315 00:09:20.750 --> 00:09:21.299 asking, 316 00:09:21.429 --> 00:09:22.039 uh, 317 00:09:22.549 --> 00:09:24.229 this looks like sometimes asking a farmer of color, 318 00:09:24.309 --> 00:09:24.510 you know, 319 00:09:24.559 --> 00:09:25.859 do you have any other farmers, 320 00:09:25.950 --> 00:09:27.380 farmer friends who would want to come, 321 00:09:27.659 --> 00:09:27.859 um, 322 00:09:27.869 --> 00:09:28.229 and 323 00:09:28.650 --> 00:09:31.900 Then the second was um reducing barriers to access. 324 00:09:32.090 --> 00:09:32.570 So this was, 325 00:09:32.619 --> 00:09:32.770 you know, 326 00:09:32.849 --> 00:09:36.119 reducing vendor fees for farmers of color sometimes, 327 00:09:36.369 --> 00:09:39.890 and we actually had multiple farmers say that this was really 328 00:09:39.890 --> 00:09:42.359 made the difference and then being able to come to market. 329 00:09:42.969 --> 00:09:43.320 Um, 330 00:09:43.330 --> 00:09:44.020 and then finally, 331 00:09:44.090 --> 00:09:45.090 this implementing 332 00:09:45.330 --> 00:09:46.130 equity trading, 333 00:09:46.250 --> 00:09:48.400 so kind of having like a more classic 334 00:09:48.710 --> 00:09:50.469 um DEI training 335 00:09:50.609 --> 00:09:51.719 um kind of thing. 336 00:09:52.099 --> 00:09:55.760 So while many participants spoke favorably about these efforts, 337 00:09:55.840 --> 00:09:58.340 we found that there was also still backlash, 338 00:09:58.849 --> 00:09:59.030 um, 339 00:09:59.059 --> 00:09:59.590 and 340 00:09:59.799 --> 00:10:02.039 some farmers finding that 341 00:10:02.320 --> 00:10:05.469 these types of policies were I guess negative. 342 00:10:06.049 --> 00:10:06.219 Um, 343 00:10:06.239 --> 00:10:07.950 so this one farmer said, 344 00:10:08.479 --> 00:10:10.119 um you can't include everyone while you 345 00:10:10.119 --> 00:10:12.669 exclude the actual farmers creating your market. 346 00:10:12.880 --> 00:10:13.909 You can't forget about it, 347 00:10:13.960 --> 00:10:14.760 we're in the name. 348 00:10:15.280 --> 00:10:15.919 And so 349 00:10:16.130 --> 00:10:18.239 I thought that this was interesting because 350 00:10:18.450 --> 00:10:22.010 this was a white farmer and it was almost assuming that all the 351 00:10:22.010 --> 00:10:26.039 farmers at the market need the exact same types of things to support 352 00:10:26.330 --> 00:10:27.849 um them being at market. 353 00:10:28.210 --> 00:10:28.820 Um, 354 00:10:28.830 --> 00:10:29.780 and then another 355 00:10:30.020 --> 00:10:30.909 farmer said, 356 00:10:30.989 --> 00:10:33.909 anybody that needs some kind of sensitivity training to go to 357 00:10:33.909 --> 00:10:36.020 a farmer's market should just go to the grocery store. 358 00:10:36.229 --> 00:10:37.719 So also assuming that 359 00:10:37.909 --> 00:10:38.739 this is something, 360 00:10:38.950 --> 00:10:41.719 this was actually a very interesting case of a white farmer 361 00:10:41.719 --> 00:10:44.820 who was growing or selling at a very diverse farmers' market, 362 00:10:45.070 --> 00:10:46.020 and I think to them, 363 00:10:46.140 --> 00:10:47.099 they felt that, 364 00:10:47.390 --> 00:10:47.630 you know, 365 00:10:47.789 --> 00:10:51.940 having diverse people at market meant that the work was done and that, 366 00:10:52.070 --> 00:10:52.739 um, 367 00:10:53.030 --> 00:10:53.210 you know, 368 00:10:53.309 --> 00:10:54.119 just having 369 00:10:54.669 --> 00:10:58.099 Diverse people together meant that race or racism was no longer 370 00:10:58.390 --> 00:10:59.979 um an issue at all. 371 00:11:00.590 --> 00:11:02.200 So what does all of this mean to us? 372 00:11:02.270 --> 00:11:02.429 You know, 373 00:11:02.510 --> 00:11:04.140 I've talked about a lot of different things, 374 00:11:04.190 --> 00:11:04.539 but 375 00:11:04.919 --> 00:11:05.369 Um, 376 00:11:05.479 --> 00:11:06.750 we found that this 377 00:11:06.960 --> 00:11:07.390 meant 378 00:11:07.580 --> 00:11:10.320 that the magic bubble was kind of creating a feedback 379 00:11:10.320 --> 00:11:13.479 loop that was justifying itself and causing people to miss, 380 00:11:13.599 --> 00:11:15.390 but others were having different experiences. 381 00:11:15.679 --> 00:11:18.150 So this kind of meaning that this idea 382 00:11:18.400 --> 00:11:20.760 that a lot of people had that um 383 00:11:20.989 --> 00:11:24.409 racism or racial injustice was not impacting their market, 384 00:11:24.559 --> 00:11:26.200 was in turn making them, 385 00:11:26.479 --> 00:11:26.729 you know, 386 00:11:26.919 --> 00:11:28.080 not even think. 387 00:11:28.729 --> 00:11:31.809 That racial equity policies would might be necessary and 388 00:11:31.809 --> 00:11:34.030 that people might be having very different experiences, 389 00:11:34.070 --> 00:11:35.880 even stand just next to them. 390 00:11:36.409 --> 00:11:36.799 So, 391 00:11:37.099 --> 00:11:38.690 some of our key takeaways were 392 00:11:39.030 --> 00:11:40.080 um that, 393 00:11:40.169 --> 00:11:40.369 you know, 394 00:11:40.530 --> 00:11:45.400 a lot of market managers and organizations are pursuing racial equity practices, 395 00:11:45.609 --> 00:11:46.039 um, 396 00:11:46.330 --> 00:11:50.200 but that this there's both a lot of interest and push back towards these, 397 00:11:50.369 --> 00:11:52.880 and we think that a lot of this has to do with 398 00:11:53.150 --> 00:11:54.989 This idea of the magic bubble and, 399 00:11:55.000 --> 00:11:55.469 you know, 400 00:11:55.599 --> 00:11:58.760 a lot of people thinking that just because they might be having a 401 00:11:58.760 --> 00:12:01.030 really close relationship with all their peers 402 00:12:01.030 --> 00:12:02.590 and they might feel really welcomed, 403 00:12:02.840 --> 00:12:04.390 that that type of 404 00:12:04.690 --> 00:12:07.479 feeling is in turn almost invisibleizing the 405 00:12:07.479 --> 00:12:09.520 experiences of other people at market. 406 00:12:09.869 --> 00:12:10.429 Um, 407 00:12:10.559 --> 00:12:11.260 so I think 408 00:12:11.640 --> 00:12:15.419 a really key takeaway of this whole presentation is that, 409 00:12:15.520 --> 00:12:15.659 you know, 410 00:12:15.760 --> 00:12:16.630 we did hear 411 00:12:16.799 --> 00:12:18.270 that farmers were, 412 00:12:18.349 --> 00:12:19.390 were experiencing 413 00:12:19.719 --> 00:12:23.070 issues of microaggression or all out racism at markets, 414 00:12:23.320 --> 00:12:24.969 and that that is really key to center 415 00:12:24.969 --> 00:12:27.690 and makes it really important to continue talking about 416 00:12:27.969 --> 00:12:31.080 um how identity is impacting experiences. 417 00:12:31.690 --> 00:12:32.140 Um, 418 00:12:32.150 --> 00:12:36.119 and I think it's really key also um to look at this toolkit. 419 00:12:36.359 --> 00:12:36.750 Um, 420 00:12:36.789 --> 00:12:37.669 we are 421 00:12:38.280 --> 00:12:38.460 sorry, 422 00:12:38.549 --> 00:12:38.940 we have, 423 00:12:38.989 --> 00:12:39.460 um, 424 00:12:39.669 --> 00:12:41.770 there's a lot of different people talking about 425 00:12:41.989 --> 00:12:46.349 these issues and one of them is the anti-racist farmers' market tool kit, 426 00:12:46.440 --> 00:12:46.750 um, 427 00:12:46.869 --> 00:12:47.849 which we have the 428 00:12:48.179 --> 00:12:48.510 Um, 429 00:12:48.520 --> 00:12:49.750 can get the information out, 430 00:12:49.919 --> 00:12:50.309 but, 431 00:12:50.320 --> 00:12:50.669 um, 432 00:12:50.679 --> 00:12:51.479 these types 433 00:12:51.760 --> 00:12:54.320 of sources are really talking about ways to continue 434 00:12:54.320 --> 00:12:57.070 thinking about creating markets into more inclusive spaces. 435 00:12:57.400 --> 00:12:57.770 And, 436 00:12:57.880 --> 00:12:58.390 um, 437 00:12:58.559 --> 00:13:02.200 I guess also just for the purpose of going back to this idea of, 438 00:13:02.210 --> 00:13:02.359 you know, 439 00:13:02.440 --> 00:13:03.469 alternative food systems, 440 00:13:03.479 --> 00:13:04.159 looking for 441 00:13:04.520 --> 00:13:06.150 um solutions to change, 442 00:13:06.520 --> 00:13:07.030 um, 443 00:13:07.239 --> 00:13:07.400 you know, 444 00:13:07.520 --> 00:13:08.979 continuing to look for ways 445 00:13:09.080 --> 00:13:09.630 to 446 00:13:10.559 --> 00:13:11.640 improve the food system. 447 00:13:11.760 --> 00:13:12.150 So, 448 00:13:12.599 --> 00:13:13.909 we also um 449 00:13:14.289 --> 00:13:14.789 have 450 00:13:15.039 --> 00:13:16.090 these um 451 00:13:16.460 --> 00:13:19.890 A lot of other webinars from earlier in the year, 452 00:13:20.140 --> 00:13:20.630 um, 453 00:13:20.700 --> 00:13:21.130 which 454 00:13:21.280 --> 00:13:21.820 we will, 455 00:13:21.940 --> 00:13:24.140 I think Hillary and I can tell you more. 456 00:13:24.299 --> 00:13:24.520 Hillary, 457 00:13:24.580 --> 00:13:27.090 I'm not sure if I know exactly when those are coming out, 458 00:13:27.500 --> 00:13:28.309 um, 459 00:13:28.859 --> 00:13:29.140 but yeah, 460 00:13:29.179 --> 00:13:30.880 if anyone has any questions, 461 00:13:31.340 --> 00:13:31.710 um, 462 00:13:31.739 --> 00:13:32.419 be happy. 463 00:13:33.210 --> 00:13:33.729 Dancer. 464 00:13:38.359 --> 00:13:39.159 No question. 465 00:13:39.690 --> 00:13:39.890 Yeah, 466 00:13:40.010 --> 00:13:40.520 uh, 467 00:13:40.729 --> 00:13:43.119 so with the research, 468 00:13:43.830 --> 00:13:47.270 I guess I'm looking at it from an outreach standpoint, 469 00:13:47.450 --> 00:13:49.919 how can we address 470 00:13:50.450 --> 00:13:51.000 or 471 00:13:51.330 --> 00:13:51.919 can it 472 00:13:52.250 --> 00:13:53.039 be, 473 00:13:53.489 --> 00:13:55.799 is there there's a solution to address this issue? 474 00:13:55.849 --> 00:13:56.559 Are there any 475 00:13:57.090 --> 00:13:58.989 uh solutions to address this issue, 476 00:13:59.090 --> 00:14:00.609 would it be a microaggression 477 00:14:00.890 --> 00:14:02.570 in these farmers' pockets? 478 00:14:02.969 --> 00:14:03.450 Mhm. 479 00:14:03.940 --> 00:14:04.210 Yeah, 480 00:14:04.330 --> 00:14:04.530 I mean, 481 00:14:04.609 --> 00:14:08.289 I think the thing that I found was having open communication with farmers. 482 00:14:08.320 --> 00:14:09.440 I think one really 483 00:14:09.770 --> 00:14:13.830 um interesting thing that I hadn't seen in a lot of markets was one farmers, 484 00:14:14.250 --> 00:14:18.239 one farmers' market manager had like office hours that people could come to, 485 00:14:18.570 --> 00:14:19.159 um, 486 00:14:19.409 --> 00:14:20.049 and 487 00:14:20.289 --> 00:14:20.619 I don't know, 488 00:14:20.729 --> 00:14:22.330 I feel like it's Hillary, 489 00:14:22.369 --> 00:14:24.840 if you want to jump in and answer this as well, 490 00:14:25.049 --> 00:14:25.440 um, 491 00:14:25.450 --> 00:14:28.250 we were talking about this and that we feel like it's really complicated, 492 00:14:28.440 --> 00:14:29.840 especially in this climate, 493 00:14:29.969 --> 00:14:30.010 um, 494 00:14:30.210 --> 00:14:30.609 but Hillary, 495 00:14:30.650 --> 00:14:33.679 I don't know if you have any more like specific answers. 496 00:14:34.320 --> 00:14:34.659 Yeah, 497 00:14:34.859 --> 00:14:35.390 um, 498 00:14:35.460 --> 00:14:35.809 Isabel, 499 00:14:35.940 --> 00:14:36.419 just one, 500 00:14:36.500 --> 00:14:37.900 can you go back one slide? 501 00:14:37.940 --> 00:14:39.750 There was Pat was asking in the 502 00:14:40.320 --> 00:14:41.729 chat if we could do that. 503 00:14:42.299 --> 00:14:42.830 Um, 504 00:14:43.179 --> 00:14:43.809 no problem. 505 00:14:43.979 --> 00:14:44.659 Um, 506 00:14:44.900 --> 00:14:45.299 Alicia, 507 00:14:45.419 --> 00:14:46.380 I think that's a great question. 508 00:14:46.500 --> 00:14:48.250 So one of the things that we 509 00:14:48.619 --> 00:14:53.609 found was certainly that there was not that there wasn't a one size fits all 510 00:14:54.020 --> 00:14:54.809 sort of 511 00:14:55.330 --> 00:14:58.609 approach to thinking about how to address racial equity. 512 00:14:58.700 --> 00:15:00.340 So in the paper that we're writing, 513 00:15:00.380 --> 00:15:01.770 we really explore 514 00:15:02.140 --> 00:15:03.549 the ways that 515 00:15:03.960 --> 00:15:04.989 Um, 516 00:15:05.280 --> 00:15:05.760 the, 517 00:15:05.770 --> 00:15:06.080 uh. 518 00:15:07.789 --> 00:15:09.729 Basically that um 519 00:15:10.030 --> 00:15:12.280 that the idea of this like, 520 00:15:12.309 --> 00:15:14.130 is your market a magic bubble 521 00:15:14.669 --> 00:15:19.960 to being like our market is a space to purposely address racial equity issues 522 00:15:20.400 --> 00:15:22.530 varied between markets, 523 00:15:22.869 --> 00:15:23.580 um, 524 00:15:23.909 --> 00:15:25.469 and that. 525 00:15:26.570 --> 00:15:28.419 There was a lot of pushback 526 00:15:28.650 --> 00:15:30.520 at the markets in our sample 527 00:15:30.780 --> 00:15:31.960 that were 528 00:15:32.530 --> 00:15:37.200 openly and proactively trying to position their markets as 529 00:15:37.609 --> 00:15:38.109 like 530 00:15:38.530 --> 00:15:43.049 anti-racist spaces and conduct DEI trainings that were required for all vendors, 531 00:15:43.090 --> 00:15:43.530 etc. 532 00:15:44.309 --> 00:15:45.150 Um, 533 00:15:45.359 --> 00:15:47.710 so we don't have a solution, 534 00:15:48.000 --> 00:15:49.799 but one of the things that we think is 535 00:15:49.799 --> 00:15:53.190 really important is sort of situating and understanding that the 536 00:15:53.679 --> 00:15:55.070 broader context, 537 00:15:55.359 --> 00:15:55.909 um, 538 00:15:55.919 --> 00:15:56.679 of the. 539 00:15:57.599 --> 00:16:00.309 Country and of our discussions about race and racism 540 00:16:00.309 --> 00:16:02.840 right show up in similar kinds of ways and 541 00:16:02.840 --> 00:16:05.119 that the spectrum of beliefs about it show up 542 00:16:05.119 --> 00:16:07.549 in similar kinds of ways at the farmers' market 543 00:16:07.840 --> 00:16:08.419 um 544 00:16:08.679 --> 00:16:12.200 and so for us I think we're really interested in 545 00:16:12.200 --> 00:16:15.409 trying to highlight some of the tools that exist, 546 00:16:16.080 --> 00:16:16.630 um, 547 00:16:16.880 --> 00:16:20.450 like the anti-racist farmers market tool kit to think about 548 00:16:20.719 --> 00:16:22.080 um how people can. 549 00:16:22.739 --> 00:16:25.349 Have conversations at their market 550 00:16:25.659 --> 00:16:28.409 to start to move in the directions that they wanna move 551 00:16:28.859 --> 00:16:31.619 um and that is acknowledging also that there were a 552 00:16:31.619 --> 00:16:35.250 couple of places of markets in our sample that really 553 00:16:35.780 --> 00:16:39.059 were very far on this magic bubble idea 554 00:16:39.380 --> 00:16:40.260 who said like 555 00:16:40.859 --> 00:16:45.099 we're not our market doesn't have any issues with racism and we are not interested in 556 00:16:45.099 --> 00:16:49.330 addressing that as an issue it's not a thing that we talk about and it is not 557 00:16:49.659 --> 00:16:50.820 um yeah we're not. 558 00:16:51.530 --> 00:16:52.919 Gonna do anything about it. 559 00:16:53.789 --> 00:16:54.169 Gotcha. 560 00:16:55.219 --> 00:16:55.229 OK. 561 00:17:06.390 --> 00:17:06.719 Isabel, 562 00:17:06.848 --> 00:17:09.540 you want to take the slides down and we can see if it has, 563 00:17:10.209 --> 00:17:10.329 yeah, 564 00:17:10.489 --> 00:17:10.810 sorry, 565 00:17:11.010 --> 00:17:11.368 OK. 566 00:17:16.968 --> 00:17:18.128 I got another question. 567 00:17:18.298 --> 00:17:18.479 Yeah, 568 00:17:18.659 --> 00:17:20.538 on the on the Internet spectrum. 569 00:17:21.670 --> 00:17:24.579 Is the farm managers, 570 00:17:24.910 --> 00:17:27.910 is there any training for the farm manager besides, 571 00:17:28.030 --> 00:17:28.229 OK, 572 00:17:28.270 --> 00:17:29.829 you managing this market. 573 00:17:30.849 --> 00:17:33.410 And under that training 574 00:17:34.020 --> 00:17:38.880 is DEI or any of these topics addressed like 575 00:17:39.219 --> 00:17:40.650 for the farm manager so, 576 00:17:40.859 --> 00:17:42.729 and I'm thinking it from this perspective. 577 00:17:43.550 --> 00:17:45.780 If we have the information now to say 578 00:17:46.150 --> 00:17:48.540 this is what's going on and everybody. 579 00:17:50.500 --> 00:17:53.589 The living in a delusional land and so to speak, 580 00:17:54.989 --> 00:17:57.979 everybody got their own perspective about what they see. 581 00:17:58.339 --> 00:17:59.280 I'm just curious, 582 00:17:59.319 --> 00:18:01.010 like as a farm manager, 583 00:18:01.219 --> 00:18:02.420 how is the farm manager, 584 00:18:02.500 --> 00:18:06.329 what's the farm manager trained to handle these situations 585 00:18:06.660 --> 00:18:08.010 or was the farm, 586 00:18:08.500 --> 00:18:09.790 what was the farm manager 587 00:18:10.219 --> 00:18:13.219 training on and what was required to help the farmers 588 00:18:13.219 --> 00:18:16.530 that are going through these issues and how the farmer, 589 00:18:16.699 --> 00:18:19.219 farm manager are addressing these issues. 590 00:18:19.719 --> 00:18:22.449 Cause I wanna say issues are arriving, 591 00:18:22.839 --> 00:18:27.790 but what are the steps and what what is taking place in the process? 592 00:18:27.959 --> 00:18:28.819 Like that gap, 593 00:18:28.989 --> 00:18:29.670 that gap. 594 00:18:30.540 --> 00:18:31.829 I love that question, 595 00:18:31.920 --> 00:18:32.130 um, 596 00:18:32.160 --> 00:18:32.969 and I think 597 00:18:33.520 --> 00:18:36.390 like Cat might be able to speak a little bit to some of this. 598 00:18:36.479 --> 00:18:37.479 So what we found Alicia, 599 00:18:37.510 --> 00:18:39.630 is that in our 15 markets, 600 00:18:40.000 --> 00:18:40.630 um, 601 00:18:40.760 --> 00:18:42.150 I think probably, 602 00:18:42.479 --> 00:18:43.520 I think we had 603 00:18:44.329 --> 00:18:45.290 About half of them, 604 00:18:45.420 --> 00:18:49.349 8 of them were market managers that were paid in some way, 605 00:18:49.819 --> 00:18:50.209 um, 606 00:18:50.219 --> 00:18:52.650 and then about half of them were 607 00:18:52.819 --> 00:18:55.500 volunteers or people that got a sort of stipend, 608 00:18:55.699 --> 00:18:58.550 so who were managing their markets very part time. 609 00:18:58.979 --> 00:19:01.050 So the training that was available 610 00:19:01.229 --> 00:19:05.449 to market managers that was as part of their job really varied, 611 00:19:05.819 --> 00:19:06.369 um, 612 00:19:06.449 --> 00:19:09.939 and from some people having like literally no training. 613 00:19:10.829 --> 00:19:11.319 Um, 614 00:19:11.329 --> 00:19:13.469 and no involvement in like a state 615 00:19:13.469 --> 00:19:16.650 organization that sometimes provides training to others 616 00:19:16.650 --> 00:19:19.569 that were salaried employees of an organization 617 00:19:19.569 --> 00:19:22.010 that had various forms of mandatory training. 618 00:19:22.469 --> 00:19:22.880 Um, 619 00:19:23.119 --> 00:19:26.680 additionally across the country there are a few different 620 00:19:26.680 --> 00:19:31.030 programs that provide a certification for farmers' market managers, 621 00:19:31.319 --> 00:19:34.310 and I can't speak to the curriculum of all of those, 622 00:19:34.319 --> 00:19:36.630 but I do know of at least a couple of them 623 00:19:36.760 --> 00:19:41.109 that include modules on thinking about identity at the farmers' market, 624 00:19:41.719 --> 00:19:42.760 but um. 625 00:19:43.359 --> 00:19:46.739 I would say that the variability in the 626 00:19:47.150 --> 00:19:48.260 type of 627 00:19:48.709 --> 00:19:49.420 employment 628 00:19:49.709 --> 00:19:51.859 that a farmer's market manager has 629 00:19:52.310 --> 00:19:56.579 connects very closely to the fact that the training available to them 630 00:19:56.949 --> 00:19:59.310 um is not at all consistent 631 00:19:59.630 --> 00:20:00.939 and definitely. 632 00:20:02.040 --> 00:20:02.050 Does, 633 00:20:02.329 --> 00:20:04.280 does not like. 634 00:20:05.209 --> 00:20:06.329 Not everybody's 635 00:20:06.930 --> 00:20:09.400 experience as a manager would cover 636 00:20:10.050 --> 00:20:11.449 these kinds of topics. 637 00:20:12.180 --> 00:20:12.380 Cat, 638 00:20:12.420 --> 00:20:15.089 I don't know if you wanna add anything to that given your 639 00:20:15.380 --> 00:20:17.849 sectoral knowledge and the training that you all do. 640 00:20:18.020 --> 00:20:18.160 Yeah, 641 00:20:18.339 --> 00:20:18.579 thanks. 642 00:20:18.650 --> 00:20:20.020 I'm with Farmers' Market Pro. 643 00:20:20.060 --> 00:20:21.890 I've been a longtime farmers' market manager, 644 00:20:21.939 --> 00:20:23.780 but we also have an organization called Farmers' 645 00:20:23.780 --> 00:20:25.680 Market Pros where we do some online training, 646 00:20:25.790 --> 00:20:26.099 honestly, 647 00:20:26.140 --> 00:20:27.170 mostly for vendors, 648 00:20:27.420 --> 00:20:27.630 um, 649 00:20:27.660 --> 00:20:30.900 at a conference once a year that is mostly attended by managers. 650 00:20:30.949 --> 00:20:32.810 It's about 300 and some managers. 651 00:20:32.939 --> 00:20:34.959 And what Hillary is saying is very true that 652 00:20:35.339 --> 00:20:37.130 where managers come from. 653 00:20:37.640 --> 00:20:41.310 Is not a degree in farmers' market management. 654 00:20:41.550 --> 00:20:45.150 It's oftentimes they're either entrepreneurial themselves. 655 00:20:45.229 --> 00:20:46.989 They're a farmer or. 656 00:20:47.349 --> 00:20:47.650 Uh, 657 00:20:47.729 --> 00:20:50.280 food vendor that's decided that they need a market in their area. 658 00:20:50.420 --> 00:20:53.130 A lot of times they're connected with community organizations, 659 00:20:53.209 --> 00:20:56.040 either business improvement districts or community associations. 660 00:20:56.329 --> 00:20:59.329 There's another whole group that are uh municipal employees, 661 00:20:59.689 --> 00:21:01.280 sometimes small cities, 662 00:21:01.530 --> 00:21:04.680 typically through their parks department will run a farmer's market. 663 00:21:04.910 --> 00:21:05.099 Um, 664 00:21:05.130 --> 00:21:07.280 there's not consistent training around, 665 00:21:07.410 --> 00:21:08.969 as Hillary mentioned in a number of states, 666 00:21:09.010 --> 00:21:09.920 there is now 667 00:21:10.689 --> 00:21:11.599 kind of a budding, 668 00:21:11.729 --> 00:21:12.239 um, 669 00:21:12.569 --> 00:21:14.170 farmers' market certification. 670 00:21:14.920 --> 00:21:16.969 Set of programs that have developed. 671 00:21:17.459 --> 00:21:19.069 New York has been around for a really long time, 672 00:21:19.099 --> 00:21:22.329 although they're only now changing things was 673 00:21:22.329 --> 00:21:24.290 curriculum that was probably 18 years old. 674 00:21:24.640 --> 00:21:25.140 Um. 675 00:21:26.400 --> 00:21:30.170 Virginia Farmers Market Association has a pretty good certification program. 676 00:21:30.719 --> 00:21:31.910 One of the sort of tragic, 677 00:21:31.920 --> 00:21:34.430 and then the Farmers' Market Coalition has their, 678 00:21:34.599 --> 00:21:34.989 um, 679 00:21:35.040 --> 00:21:36.420 as Isabel's mentioned a couple of times, 680 00:21:36.479 --> 00:21:38.310 the Farmers Market anti-racist Toolkit, 681 00:21:38.319 --> 00:21:40.060 and Sabrina Jalal in particular, 682 00:21:40.119 --> 00:21:41.000 who was one of the 683 00:21:41.280 --> 00:21:42.989 leaders that developed that toolkit, 684 00:21:43.260 --> 00:21:43.520 um, 685 00:21:43.599 --> 00:21:45.920 does some consulting through SAD Consulting. 686 00:21:45.959 --> 00:21:47.089 They just did 687 00:21:47.359 --> 00:21:50.229 a huge program at the Portland Farmers Markets through 688 00:21:50.229 --> 00:21:53.199 Oregon Farmers Market Association and did a lot of training 689 00:21:53.479 --> 00:21:54.670 that was really helpful, 690 00:21:55.079 --> 00:21:55.680 um. 691 00:21:56.310 --> 00:21:56.800 The 692 00:21:57.520 --> 00:22:02.189 really sad thing is a lot of those programs were supported 693 00:22:02.189 --> 00:22:05.869 by farmers' market promotion program federal grants through the USDA. 694 00:22:06.189 --> 00:22:09.339 The ones that mentioned diversity training or equity 695 00:22:09.750 --> 00:22:11.829 were summarily canceled in January. 696 00:22:11.949 --> 00:22:14.550 Many of them lost funding that had already been contracted. 697 00:22:14.630 --> 00:22:15.579 It simply disappeared, 698 00:22:15.589 --> 00:22:19.060 and people were warned this year that if they included that type of word 699 00:22:19.310 --> 00:22:20.260 in their grant proposals, 700 00:22:20.349 --> 00:22:22.670 they likely would not get another grant for 2025, 701 00:22:22.680 --> 00:22:23.520 2026. 702 00:22:24.040 --> 00:22:24.089 Um, 703 00:22:24.229 --> 00:22:25.280 so we're certainly 704 00:22:25.630 --> 00:22:26.000 Obviously, 705 00:22:26.109 --> 00:22:27.699 that's a reflection of the larger, 706 00:22:27.949 --> 00:22:28.449 um, 707 00:22:29.349 --> 00:22:30.780 situation in America right now. 708 00:22:30.790 --> 00:22:32.109 It's not just in farmers' markets, 709 00:22:32.189 --> 00:22:34.670 but it's making it more challenging to 710 00:22:34.670 --> 00:22:36.739 continue some of these programs that had really 711 00:22:37.270 --> 00:22:40.130 just started to build up some strength right before COVID. 712 00:22:40.219 --> 00:22:42.380 COVID set it back a little bit because, 713 00:22:42.819 --> 00:22:43.579 obviously, 714 00:22:43.589 --> 00:22:44.069 because, 715 00:22:44.310 --> 00:22:46.660 because there are some other things that we had to deal with as well, 716 00:22:46.670 --> 00:22:49.910 and analog farmers markets were threatened and even whether 717 00:22:49.910 --> 00:22:51.430 or not they could operate for a while. 718 00:22:51.469 --> 00:22:52.189 But coming back, 719 00:22:52.270 --> 00:22:53.430 it was really strong. 720 00:22:53.859 --> 00:22:54.670 And then this, 721 00:22:54.709 --> 00:22:55.109 um, 722 00:22:55.150 --> 00:22:56.140 this year, 723 00:22:56.430 --> 00:22:58.109 there's been some big blows to it. 724 00:22:58.209 --> 00:22:58.390 I, 725 00:22:58.469 --> 00:22:59.560 we certainly have not 726 00:22:59.910 --> 00:23:00.500 given up, 727 00:23:00.630 --> 00:23:00.859 but, 728 00:23:00.910 --> 00:23:01.180 um, 729 00:23:01.189 --> 00:23:02.900 we're having to work our way around 730 00:23:03.270 --> 00:23:03.760 anybody who's, 731 00:23:03.869 --> 00:23:05.150 we don't fund through grants, 732 00:23:05.229 --> 00:23:05.979 my organization, 733 00:23:05.989 --> 00:23:06.660 we're, 734 00:23:06.790 --> 00:23:08.250 we're entirely self-funded. 735 00:23:08.310 --> 00:23:08.589 So 736 00:23:08.989 --> 00:23:10.060 it hasn't been an issue for us. 737 00:23:10.109 --> 00:23:11.380 We're still gonna have a big, 738 00:23:11.790 --> 00:23:12.150 um, 739 00:23:12.160 --> 00:23:13.619 DEI section of, 740 00:23:13.709 --> 00:23:14.180 of, 741 00:23:14.189 --> 00:23:14.760 uh, 742 00:23:15.310 --> 00:23:17.140 Programs at our conference in March, 743 00:23:17.170 --> 00:23:19.010 we've started a step stack and we're 744 00:23:19.229 --> 00:23:20.219 talking about it there, 745 00:23:20.390 --> 00:23:22.430 but I know that a lot of the organizations that were doing that 746 00:23:22.430 --> 00:23:26.560 work have really been impacted by the changes to FMPP funding available. 747 00:23:27.989 --> 00:23:30.089 That's good news and bad news right there. 748 00:23:31.010 --> 00:23:31.209 Thanks, 749 00:23:31.329 --> 00:23:31.569 Kat. 750 00:23:31.670 --> 00:23:32.160 Thank you. 751 00:23:32.369 --> 00:23:32.849 Sure. 752 00:23:35.760 --> 00:23:37.550 It is something to be aware of. 753 00:23:37.760 --> 00:23:38.430 I actually, 754 00:23:38.520 --> 00:23:41.229 I'm in Philly half the time in San Diego half the time, 755 00:23:41.479 --> 00:23:43.170 and in my neighborhood 756 00:23:43.599 --> 00:23:44.260 um 757 00:23:44.680 --> 00:23:45.829 of South Philly, 758 00:23:46.239 --> 00:23:48.349 we started a market last year, 759 00:23:48.380 --> 00:23:49.599 it's doing really well, 760 00:23:49.949 --> 00:23:50.599 um. 761 00:23:51.439 --> 00:23:52.390 Considering it's a new market, 762 00:23:52.400 --> 00:23:53.369 but it's doing pretty well, 763 00:23:53.520 --> 00:23:56.989 but we very purposely called it a community market and not a farmer's market 764 00:23:57.560 --> 00:24:00.640 because of the perception that farmers' markets are white spaces, 765 00:24:00.719 --> 00:24:02.719 and we have farmers there and we are technically 766 00:24:02.719 --> 00:24:04.599 now a farmers' market through the state of Pennsylvania, 767 00:24:04.650 --> 00:24:07.439 but we're still calling at the Point Breeze Community Market, 768 00:24:07.729 --> 00:24:07.829 um, 769 00:24:07.920 --> 00:24:09.839 precisely because there are long lasting 770 00:24:09.839 --> 00:24:11.800 impressions that markets are white spaces, 771 00:24:11.839 --> 00:24:13.030 even though there's a lot of 772 00:24:13.400 --> 00:24:14.550 really wonderful, 773 00:24:14.800 --> 00:24:16.569 very specifically black farmers' markets, 774 00:24:16.640 --> 00:24:17.449 North Carolina, 775 00:24:17.589 --> 00:24:17.760 um, 776 00:24:17.770 --> 00:24:19.000 has a great 777 00:24:19.489 --> 00:24:21.319 Of the black farmers' market in North Carolina, 778 00:24:21.400 --> 00:24:22.640 they go between Raleigh and Durham, 779 00:24:22.760 --> 00:24:22.989 um, 780 00:24:23.040 --> 00:24:24.010 and some other markets, 781 00:24:24.079 --> 00:24:25.989 the same prosperity market in LA 782 00:24:26.280 --> 00:24:29.189 that are very specifically designed as black spaces. 783 00:24:29.599 --> 00:24:30.270 Um, 784 00:24:30.920 --> 00:24:31.589 but we really, 785 00:24:31.599 --> 00:24:35.589 we found that the community market name actually was less 786 00:24:35.800 --> 00:24:36.709 kind of intimidating. 787 00:24:36.760 --> 00:24:38.989 It had less of a gentrification flag, 788 00:24:39.400 --> 00:24:39.670 um, 789 00:24:39.680 --> 00:24:40.540 and it's been 790 00:24:41.380 --> 00:24:42.869 It's actually turned out to be a wonderful 791 00:24:42.869 --> 00:24:44.750 place for kind of everybody in the neighborhood, 792 00:24:44.790 --> 00:24:45.540 which is great. 793 00:24:46.469 --> 00:24:47.229 That's so interesting, 794 00:24:47.310 --> 00:24:47.540 Kat, 795 00:24:47.550 --> 00:24:52.229 and also would get around to this tension that came up in our research of farmers, 796 00:24:52.510 --> 00:24:53.699 particularly white farmers, 797 00:24:53.709 --> 00:24:53.989 saying, 798 00:24:54.150 --> 00:24:54.349 hey, 799 00:24:54.520 --> 00:24:54.670 you know, 800 00:24:54.810 --> 00:24:56.540 we're all struggling as 801 00:24:57.069 --> 00:25:01.410 small scale farmers and so I don't understand why there's a special program. 802 00:25:01.579 --> 00:25:02.170 For 803 00:25:02.420 --> 00:25:05.810 farmers of color to have reduced vendor fees or something like that, 804 00:25:05.900 --> 00:25:06.060 right? 805 00:25:06.099 --> 00:25:07.449 If it's a farmer's market. 806 00:25:07.510 --> 00:25:08.060 So that's a. 807 00:25:08.130 --> 00:25:08.339 Yeah, 808 00:25:08.500 --> 00:25:08.810 which is, 809 00:25:08.859 --> 00:25:09.219 of course, 810 00:25:09.260 --> 00:25:10.819 the whole white thing of. 811 00:25:11.540 --> 00:25:11.619 Yeah, 812 00:25:11.699 --> 00:25:12.060 we've always, 813 00:25:12.140 --> 00:25:13.689 we've been advantaged for many, 814 00:25:13.739 --> 00:25:13.900 many, 815 00:25:13.930 --> 00:25:14.569 many generations. 816 00:25:14.969 --> 00:25:15.150 So yes, 817 00:25:15.219 --> 00:25:15.780 we need to, 818 00:25:15.900 --> 00:25:19.300 to kind of reach our hands down and lift other people up that have been 819 00:25:19.420 --> 00:25:21.060 specifically and intentionally disadvantaged. 820 00:25:21.140 --> 00:25:22.849 But we're very conscious of 821 00:25:23.099 --> 00:25:27.689 trying to make sure that our vendor mix and farmer mix reflects the, 822 00:25:27.739 --> 00:25:28.920 the colors in our neighborhood. 823 00:25:30.579 --> 00:25:30.589 Mhm. 824 00:25:32.319 --> 00:25:32.569 Um, 825 00:25:32.729 --> 00:25:32.810 well, 826 00:25:32.890 --> 00:25:33.729 I was able to drop, 827 00:25:33.849 --> 00:25:34.290 so we, 828 00:25:34.300 --> 00:25:34.839 uh, 829 00:25:34.849 --> 00:25:36.369 here in the chat, 830 00:25:36.489 --> 00:25:36.680 um, 831 00:25:36.689 --> 00:25:41.050 I dropped the link to the Arizona State University 832 00:25:41.489 --> 00:25:42.459 keep site, 833 00:25:42.660 --> 00:25:42.920 um, 834 00:25:42.930 --> 00:25:46.650 where we are cataloging everything from both this project and a farm, 835 00:25:46.729 --> 00:25:49.530 a project that we finished with the agricultural marketing service 836 00:25:49.530 --> 00:25:52.329 a couple of years ago about farmers market organization. 837 00:25:52.834 --> 00:25:55.875 So this doesn't yet have everything but over the next 838 00:25:56.244 --> 00:25:58.765 um 5 weeks or so we'll be uploading 839 00:25:59.125 --> 00:26:00.314 the additional 840 00:26:00.834 --> 00:26:01.354 um 841 00:26:01.795 --> 00:26:07.074 recordings of the other webinars that were done for this project and also 842 00:26:07.244 --> 00:26:11.635 um finishing briefs about that cover the findings of each webinar 843 00:26:11.925 --> 00:26:12.584 basically 844 00:26:12.964 --> 00:26:16.864 um so those will all be available for anyone and we are of 845 00:26:16.864 --> 00:26:20.925 course delighted to answer any questions and continue to follow up with folks. 846 00:26:21.670 --> 00:26:22.810 I have one last question. 847 00:26:23.219 --> 00:26:23.449 Uh, 848 00:26:23.579 --> 00:26:23.709 yeah, 849 00:26:23.900 --> 00:26:25.209 is it a, 850 00:26:25.290 --> 00:26:26.589 a website that, 851 00:26:26.619 --> 00:26:27.449 uh, 852 00:26:27.859 --> 00:26:29.900 if you were a farmer's market manager that you 853 00:26:29.900 --> 00:26:32.089 can go to the register for these trainings, 854 00:26:32.140 --> 00:26:33.859 can you put that in the chat box? 855 00:26:33.939 --> 00:26:34.010 Yeah. 856 00:26:34.459 --> 00:26:38.170 So it is basically what it will be Alicia is it's an open website, 857 00:26:38.260 --> 00:26:38.410 um, 858 00:26:38.420 --> 00:26:39.939 where everything will be archived. 859 00:26:40.099 --> 00:26:46.329 So and all available for under a Creative Commons license for people to use, 860 00:26:46.430 --> 00:26:46.819 um, 861 00:26:46.829 --> 00:26:48.219 as they see fit. 862 00:26:48.979 --> 00:26:49.650 Um, 863 00:26:50.030 --> 00:26:51.020 so that, 864 00:26:51.109 --> 00:26:51.790 um, 865 00:26:51.910 --> 00:26:53.300 so all of those will be there. 866 00:26:53.550 --> 00:26:56.099 We have been approached and collaborated a little bit with 867 00:26:56.099 --> 00:26:59.459 the Michigan Farmers Market Association to include some of this, 868 00:26:59.790 --> 00:27:00.140 um, 869 00:27:00.150 --> 00:27:02.949 in their farmers market manager training but are 870 00:27:02.949 --> 00:27:05.560 of course delighted to continue to do that, 871 00:27:05.699 --> 00:27:05.939 um, 872 00:27:05.949 --> 00:27:06.349 and. 873 00:27:06.849 --> 00:27:09.479 Because the academic world is slower 874 00:27:09.890 --> 00:27:11.140 than everything 875 00:27:11.290 --> 00:27:11.760 else, 876 00:27:11.849 --> 00:27:12.199 um, 877 00:27:12.369 --> 00:27:16.709 hopefully over the course of the next 12 months we'll have some of these articles, 878 00:27:16.890 --> 00:27:17.229 um, 879 00:27:17.329 --> 00:27:19.439 that will come out in academic journals 880 00:27:19.689 --> 00:27:21.800 that provide even more detail 881 00:27:22.420 --> 00:27:23.689 about the, 882 00:27:24.170 --> 00:27:24.920 um, 883 00:27:25.449 --> 00:27:27.569 about the topics that we have covered this summer. 884 00:27:28.459 --> 00:27:30.050 And many thanks to Scott, 885 00:27:30.069 --> 00:27:31.119 who is here, 886 00:27:31.329 --> 00:27:31.689 um, 887 00:27:31.729 --> 00:27:32.349 who 888 00:27:32.839 --> 00:27:34.319 was working on this project, 889 00:27:34.430 --> 00:27:34.839 um, 890 00:27:34.849 --> 00:27:35.530 and 891 00:27:36.010 --> 00:27:38.760 left for a new job in fall of 2024. 892 00:27:38.890 --> 00:27:40.410 But we are excited to see you, 893 00:27:40.530 --> 00:27:40.880 Scott, 894 00:27:40.890 --> 00:27:44.609 and your impact on this project has been very robust. 895 00:27:45.640 --> 00:27:46.010 Thanks. 896 00:27:46.089 --> 00:27:46.209 Yeah, 897 00:27:46.369 --> 00:27:47.050 happy to be here. 898 00:27:47.130 --> 00:27:47.489 Good job, 899 00:27:47.530 --> 00:27:48.180 Isabel, 900 00:27:48.530 --> 00:27:49.449 to see all of this. 901 00:27:50.170 --> 00:27:50.739 Yeah. 902 00:27:51.599 --> 00:27:51.959 Mhm, 903 00:27:51.969 --> 00:27:51.979 mhm. 904 00:27:53.060 --> 00:27:55.300 And Alicia was on our farmer advisory board. 905 00:27:55.829 --> 00:27:56.290 So great. 906 00:27:56.920 --> 00:27:57.290 No. 907 00:27:59.040 --> 00:27:59.050 Mm. 908 00:28:00.069 --> 00:28:03.339 Anyone else have any questions or comments that they'd like to add? 909 00:28:06.650 --> 00:28:07.319 Thank you 910 00:28:07.479 --> 00:28:08.439 for coming. 911 00:28:08.609 --> 00:28:09.680 I really appreciate. 912 00:28:11.829 --> 00:28:13.040 Thank you for sharing your information. 913 00:28:13.109 --> 00:28:14.030 Very informative, 914 00:28:14.349 --> 00:28:14.550 very, 915 00:28:14.630 --> 00:28:15.390 very informative. 916 00:28:15.630 --> 00:28:18.140 We'll also have briefs coming out as well, 917 00:28:18.349 --> 00:28:18.760 um, 918 00:28:18.780 --> 00:28:20.540 which will have a lot of this information. 919 00:28:20.790 --> 00:28:21.500 Um, 920 00:28:21.949 --> 00:28:23.359 those will be coming out pretty soon, 921 00:28:23.500 --> 00:28:24.020 I think. 922 00:28:24.069 --> 00:28:24.430 Hillary? 923 00:28:25.270 --> 00:28:25.430 Yeah, 924 00:28:25.630 --> 00:28:26.900 should be by the end of October. 925 00:28:27.390 --> 00:28:27.469 Great. 926 00:28:28.479 --> 00:28:28.709 Yeah, 927 00:28:28.770 --> 00:28:29.069 awesome. 928 00:28:29.209 --> 00:28:30.530 Thank you so much for posting those. 929 00:28:31.810 --> 00:28:31.819 Yeah, 930 00:28:31.829 --> 00:28:32.250 and Hillary, 931 00:28:32.349 --> 00:28:32.869 let me ask you this, 932 00:28:32.949 --> 00:28:35.540 is that publication that you put in the uh chat, 933 00:28:35.630 --> 00:28:38.010 has it already been printed out or no? 934 00:28:38.709 --> 00:28:40.979 The Farmers Market Coalition, 935 00:28:41.069 --> 00:28:43.959 the anti-racist Farmers Market toolkitt came out several years ago, 936 00:28:44.069 --> 00:28:44.270 um, 937 00:28:44.349 --> 00:28:46.339 so that one's available and 938 00:28:46.829 --> 00:28:49.430 includes just a lot of fantastic information. 939 00:28:49.829 --> 00:28:50.219 Um, 940 00:28:50.310 --> 00:28:53.020 so that one is already published and then ours, 941 00:28:53.030 --> 00:28:54.939 any ones that are on the website. 942 00:28:55.369 --> 00:28:55.699 Um, 943 00:28:55.709 --> 00:28:59.959 on this ASU.edu site that I put in there are um. 944 00:29:00.880 --> 00:29:03.109 Also are available and ready to be used, 945 00:29:05.550 --> 00:29:05.560 so. 946 00:29:07.180 --> 00:29:07.969 Wonderful. 947 00:29:08.140 --> 00:29:08.260 Well, 948 00:29:08.339 --> 00:29:09.170 thanks so much, 949 00:29:09.180 --> 00:29:09.650 everyone. 950 00:29:10.260 --> 00:29:10.770 Thanks.