WEBVTT

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Today is Thursday, April 17, 2014. We are conducting an interview for the

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Arizona State University Retirees
Association video history project. We

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are located today in the ASU Community
Services building. I'm Doctor

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Marilyn Mason, now retired from ASU.
The technical support staff today

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include Roger Carter on camera, Dave
Shatzley, director, and in attendance

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is Linda Van Scooj, chair of the ASURA
Video History Project.

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Bob, please introduce yourself. State
your name. I'm Robert Bob Francis.

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Bob, can you let our viewers know a
little bit about your early life?

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Where were you born and raised? Sure,
um. My, my parents, uh, were

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veterans of World War II and met
during the war. Uh, my dad was from

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Buckeye, Arizona. My mom was from
Southern Illinois, um, so I'm kind of a

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baby baby boomer. I was born in 1946
in Phoenix, um. My parents moved to

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Yuma around 1950, 1952, um, so I grew
up in Yuma, Arizona and attended uh

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Yuma High School and following that,
Arizona Western College, I graduated

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from Yuma High in '64 and Arizona
Western in '66, came up to ASU in '66

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and left with a uh bachelor of Arts
degree in education. With a major in

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journalism and minors in history and
English in 1969, I taught high school

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for a year at COA High School in Yuma,
um, totally enjoyed that experience

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, uh, at that point, um, Don Dotts
came down to, um, the high school and

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met with me and. Um, his assistant
director for publications had was was

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taking another position, and Don
offered that position to me, and I

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accepted, um, thinking I wanted to get
out of Yuma, and I wanted to, uh.

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Um, advance my career related to
written publication and have the

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opportunity to pursue higher
education, um, and everything that Don was

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offering me would, would let me do all
those things.

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Can you briefly describe your career
here at ASU?

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Briefly,

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sure, yeah, we'll get into details
right. I, I started in 1970, um, as the

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editor of Alumni Publications. Um,
later I became an assistant director

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for alumni and editor of publications,
um. At that, then I moved into

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undergraduate admissions on a
part-time basis as an administrative

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assistant while still being the
assistant director and editor of

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publications for alumni, um.
Undergraduate admissions had just been

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separated from the registrar and
admissions office and I moved into um

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student affairs from academic affairs
and so I was on the ground floor of

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creating undergraduate admissions uh
at that point, um. In undergraduate

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admissions I held a number of titles,
most of which related to coordinator

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or assistant director titles for
either school relations or orientation,

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um.

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Leaving that position as an executive
coordinator in 1997.

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Um, And I left to become the executive
coordinator for Greek Life working

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with fraternities and sororities and
was in that position till I retired

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in 2002.

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Can you share a little bit about your
experiences with um alumni

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association, undergraduate admissions
and student development?

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How much time do we have? Um

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The the alumni association really
helped me personally, um, determine

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where I was going to end up going with
my career, um, and I, I failed to

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recognize it kind of as I was getting
into it. I, I came up to the alumni

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association and uh. Uh, at that point,
the alumni association had begun

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working with student development or
student relations around 1965-966

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and um with um. A network of alumni
counselors and teachers and created a

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program called Devil's Advocates and
also was giving campus tours and and

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sending devil's advocates out to speak
at high schools and so um the

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alumni association was actually kind
of the recruiting arm of the

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university at that point um. So I
found in addition to working with the

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publications, the person that was
working with school relations, um,

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really kind of in uh saw the
opportunity for me to enjoy what I enjoyed

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doing and, and I got to accept more
responsibility and work with students

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and became adviser to devil's
advocates and oversee the the tourist

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program and speaking engagements and
um the alumni network program. Um,

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After about 3 years, as I mentioned
before, there was a separation between

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the registrar and the admissions
office. Uh, uh, registrar stayed in the

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academic affairs area. Uh, admissions
moved into student affairs, and at

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that point became undergraduate
admissions. Uh, there was a team of about

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3 to 4 people, um. That was brought
together to create that office. Uh,

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Joe Norton was the assistant director
for admissions under, uh, Alfred

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Thomas, and he moved over to be the
director of admissions. Um, Christine

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Wilkinson was moved over from the DM
student's office where she was

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employed as an assistant director for
student activities. I was brought in

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as an administrative assistant to help
with school relations and to help

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with publications, um. And then
Dorothy Alexander came over as a secretary

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from, from the uh student affairs area
and so we were the primary. Um,

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Staff for undergraduate admissions at
that point.

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Then it grew into um from there it
just grew. I mean Roger became the dean

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of admissions or dean of undergraduate
admissions um Christine was the

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coordinator of orientation um after
one year, uh, I was offered the

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opportunity to join the staff on a
full-time basis, um, and after talking

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with Don about opportunities and, and,
um. I, I made the decision to move

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over to undergraduate admissions and,
and work with publications and

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student relations, um, and I was in
that area for about 3 or 4 years and

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then Christine became more the
director for school relations and I then

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moved into the orientation area and
remained the uh. In orientation for

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about 25 years in undergraduate
admissions with different titles as I said

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earlier. Um, from Do I move into
student development at this point? OK, uh

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, and then in the student development,
um.

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Uh, that was also created with a
reorganization in the student affairs

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area, um, and so for trains and
Shorties, um, they created the executive

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coordinator title. I moved over into
that position. Um

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Working with fraternities and
authorities as well as the staff of of

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student development which included um
student government and the EMU and

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um.

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Community service and some of the
other student related activities and I

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was in that position, as I said for 5
years.

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So you were in undergraduate
admissions for many years. What was so

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special about admissions?

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Um,

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Admissions were special.

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It, it just had special people and it
did special things. I mean, we, what

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we did was fun and what we did, um.
Was positive and, and I think we did

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it with good people. um, Christine and
Roger hired. Very, um, somewhat

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young individuals who were very
energetic, very personable, um,

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hardworking, um.

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Intelligent.

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Um And, and willing to do what needed
the extra things that needed to be

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done um when you do that kind of work
because a lot of it's uh sometimes

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almost 24 hours a day, um. But, but
constant. I mean, you're sometimes you

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, you leave early to go to high
schools, you come back late, you have

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evening events and you have weekend
activities that that are held and um

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for special activities and orientation
programs and so there's just a high

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demand um. I, I think we created a
very positive image on the campus, um,

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that we were respected on the campus
as well as off the campus by by our

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colleagues and, and high school and
community college counselors, um.

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It was just a tremendous experience
with great positive people.

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Can you tell us about an achievement
of undergraduate admissions and how

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it may have boosted ASU's ability to
attract students?

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Uh, at that point, I, I think
undergraduate admissions, and I, I don't

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want to give it the full credit, but,
um, I, I do think it was at the

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forefront of. Convincing the
institution about the value of marketing to

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the university, um. Up up up until
That time the the university had kind

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of seen. Itself as, you know, take us
or leave us type of thing, um, if

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you wanna come fill out the
application, here it is, and that was it, um.

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And I, I believe that with the founding of undergraduate admissions and

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And the marketing that kind of came
with that, the personal contacts, the

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, um, the publications that were
provided, the programs that that came to

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be, um, working with offices across
the campus to accomplish common goals

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, um, recruiting of, of quality
students, um, establishing programs to

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recognize, um, outstanding.
Characteristics of students, leadership, uh,

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academics, um.

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Special abilities in academic areas,
um.

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all these, I, I think.

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Help to

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Convinced people in the administration
that the value of marketing um and

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the image of the institution was was
very valuable to. to recognizing the

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issue as as people wanted it to be.

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The admissions office, and I think
that's what I understand you worked in

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, not registrar but undergraduate
admissions. was responsible for

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recruiting now that it came away from
alumni. Um, And in that job you had

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, the big job was. Reaching out to
high schools and places around the

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country. And you'd put on orientations
not only on campus but you'd go out

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maybe to New Jersey or San Francisco
did a lot of travel to connect with

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prospective students, is that right?
That is, is correct. Uh, you know, in

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, in the beginning, the alumni
association primarily did the things that

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worked with school relations. The
admissions and registrar's office

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produced a catalog every year and
produced admissions applications. And

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that's about it, um, up until
admissions were separated and went into

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George Hamm, um, and George decided
that we needed to compete more with

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the University of Arizona, uh, to
recruit quality students, and then, um,

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the undergraduate admissions office
was created and from there just kind

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of blossomed, um, through its
programming and, and publications. I mean,

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not all this happened obviously
overnight. It, it, it took a period to

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develop and. And create the programs
to where they are today. The and

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things just seem to kind of tie
together in a lot of ways and particularly

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with admissions, um. And a lot of it
made sense and and that's what. Kind

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of created the family atmosphere and
the fun part of the program. So I

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mean when when you go out and visit
all the high schools every year all

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the colleges in the state line up and
all these cars get in a row and they

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go into the high schools and they try
and sell the the high school

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students on their institutions well,
and then they get in their cars and

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they go to the next high school two
hours later. I mean it's just, um, but

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that goes on for probably 6 to 8
weeks. You know, and we didn't have the

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staff to do that, so we had to reach
out to people in the university

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community and, and some of them would
take a week. The departments would

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allow them to take a week and and
travel and represent us and, and, um, so

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we have kind of helped develop a
family and collaboration through those

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types of activities, um.

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Don Dots allowing us to to take over
the school relations program from his

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office, um, so the people now came to
our office for campus tours. Devil's

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advocates were there. They would give
the campus tours. Advocates went out

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and spoke to the high schools and and
tried to recruit students, um, in a

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subtle way from that perspective, um.
We started offering office

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interviews so that students who came
to our campus could actually sit down

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with someone and and talk about what
to do at at that point advisors

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didn't want to meet with students till
they were enrolled um or ready to

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enroll and um there wasn't anyone else
to meet with the students and so we

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had parents and family and students
just wandering our campus trying to

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figure out what the issue is all
about, um.

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From there we moved into minority
recruitment, you know, and, and

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recognizing the need for diversity and
to represent the university in, in

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, in different ways to different
populations and um. Orientation programs

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was a natural fit, um, so that came
over from student activities and

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student life, um, with Christine and
then, um later publications and. And

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multimedia types of activities, the
web and all that was developed and um.

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The parent program was a uh uh once
you get into orientation and work in

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school relations, you, you really see
that the university needs to also

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meet the needs of parents because they
are an important part of the

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decision making process, um, so that
became a part of the thing. So

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everything has kind of organization
you formed there was a parent

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organization that was formed in uh in
our office out of undergraduate

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admissions correct.

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With all the geographic changes ASU
has undergone in the past several

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years, it's kind of hard to imagine
where did you do your, hold your

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orientation programs. The orientation
programs. That was probably one of

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the biggest challenges, um, during
orientation, uh, in that, um, we never

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knew where we were going to be kind of
from year to year. At that point we

00:17:58.890 --> 00:18:05.776
, we had to make our reservations, um,
anywhere from 9 months to a year

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out, um, and in that case, uh,
orientation wasn't necessarily a priority

00:18:12.410 --> 00:18:19.426
to the university. Um, so we were
always battling, um, other offices and

00:18:19.459 --> 00:18:25.426
for campus space, be it space in the
union or be it space in the academic

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facilities. Um, We tried to be in the
union as much as possible, um, and

00:18:32.699 --> 00:18:40.377
later as I was leaving the
institution, um, I, I we were able to schedule

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um orientation functions pretty much
before anyone else, um, just because

00:18:46.939 --> 00:18:51.387
of the size of the programs we, we've
grown so much that we, we just

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needed almost orientation every day
from April until practically mid July

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to August.

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Were there any particular challenges
you encountered during your career?

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Every day was a challenge, um, and
that's what made my job fun, um, for my

00:19:14.598 --> 00:19:22.016
job's fun, um.

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Probably the the biggest challenge
related to convincing the institution.

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Um, about the value of orientation and
um.

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Providing entering new students with
information that will help them be

00:19:39.068 --> 00:19:43.835
successful and to navigate the
university system during their time on our

00:19:43.868 --> 00:19:49.476
campus, um.

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That was probably an ongoing
challenge, um, for the time that I was here,

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uh, about the time I was leaving, I, I
sense that, uh, well, Christine had

00:19:59.890 --> 00:20:04.496
become the vice president at that
point, and, uh, the value of orientation

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I think was now being recognized
around the campus. Um, the, the fact of

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the matter is that orientation
probably in the long run.

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Changed but didn't change that much. I
mean when I when I left the program

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we still had 22 day programs, so there
was overnight programs we

00:20:24.719 --> 00:20:28.166
implemented 1 day programs for
transfer students primarily but they became

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popular um we implemented some out of
state programs, um. And, and just

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the size of of our programs and the
number of students going through the

00:20:38.588 --> 00:20:45.397
university and through our programs
increased but. Um, But the philosophy

00:20:45.430 --> 00:20:48.516
behind orientation and and what you're
trying to provide for new students

00:20:48.549 --> 00:20:54.795
, I don't think changed from day one
to when I left in your career, uh,

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emphasis came down from the upper
administration on your activities, uh.

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Who was most involved in directing.
The activities of the admissions

00:21:06.489 --> 00:21:13.035
office. George Hamm. was the vice
president for student affairs and he was

00:21:13.068 --> 00:21:19.926
the vice president that that. was in
office when undergraduate admissions

00:21:19.959 --> 00:21:23.946
began its functioning, um.

00:21:23.979 --> 00:21:29.555
He definitely had a say in
undergraduate admissions who was employed, um,

00:21:29.588 --> 00:21:33.627
somewhat how the direction we were
going, definitely budget, uh, obviously

00:21:33.660 --> 00:21:38.686
facilities and things like that. uh, I
don't think at that point too much

00:21:38.719 --> 00:21:44.065
of that Doctor Schwater was involved
too much except to be at occasional,

00:21:44.098 --> 00:21:48.627
um, functions and, and to represent
the university to speak it's junior

00:21:48.660 --> 00:21:53.295
day, senior day, those types of
things, um.

00:21:53.328 --> 00:21:55.617
Uh,

00:21:55.650 --> 00:22:01.476
Russ Nelson took a little bit of, of a
role but not a lot. Um, he truly

00:22:01.509 --> 00:22:08.597
believed in, um, Leadership from the
bottom up and and um but but Laddie

00:22:08.630 --> 00:22:12.476
Cos seemed to have a really different
approach to things and a different,

00:22:12.509 --> 00:22:16.936
a definite interest and a different
vision of of where the institution

00:22:16.969 --> 00:22:20.835
should be going and I, I think how
undergraduate admissions could be a

00:22:20.868 --> 00:22:28.868
part of that and um. And under Doctor
K, I, I believe, um, the provost's

00:22:29.269 --> 00:22:34.516
office came about and at that point
there was more definitely more

00:22:34.549 --> 00:22:41.516
definitely more collaboration. And
more work with the uh provost office in

00:22:41.549 --> 00:22:45.785
recruiting of new students, uh,
particularly those that of high quality

00:22:45.818 --> 00:22:51.166
and academic abilities, um, all along
the lines, you know, the, for

00:22:51.199 --> 00:22:55.035
instance, the dean of students was
very supportive of, of us related to

00:22:55.068 --> 00:22:58.835
student activities and programs
providing people at orientation things

00:22:58.868 --> 00:23:03.276
like that, as were the academic deans.
They would always try and see that

00:23:03.309 --> 00:23:08.226
someone was there to represent their
college or. Or their majors uh during

00:23:08.259 --> 00:23:16.259
orientation or during our special
days.

00:23:18.930 --> 00:23:22.055
And can you share a few special
memories about working with the devil's

00:23:22.088 --> 00:23:25.256
advocates?

00:23:25.289 --> 00:23:27.617
Um,

00:23:27.650 --> 00:23:33.097
Devil Devil's Advocates was the joy of
my life in a lot of ways. Um, I, I

00:23:33.130 --> 00:23:37.696
advised that group for close to 25
years, um, starting with the alumni

00:23:37.729 --> 00:23:43.696
association. They already existed when
I, uh, began my employment, um, so

00:23:43.729 --> 00:23:50.496
I began advising them around 1971 and
basically

00:23:50.529 --> 00:23:58.529
left that position around 1996, 1997,
somewhere in that time frame, um.

00:24:00.400 --> 00:24:04.426
They were, they were a group of
students that were just because of who

00:24:04.459 --> 00:24:07.867
they were and how they were selected
as an organization, they were just

00:24:07.900 --> 00:24:15.065
truly outstanding, dynamic,
personable, energetic.

00:24:15.098 --> 00:24:19.285
Group of students that you could ever
meet.

00:24:19.318 --> 00:24:23.325
They themselves, I think, were
responsible for recruiting thousands of

00:24:23.358 --> 00:24:26.967
students to our university, and, and
people may think I'm exaggerating,

00:24:27.000 --> 00:24:34.097
but that's really not the case. Um,
they, because of who they were and, um

00:24:34.130 --> 00:24:38.085
, and how they were easily identified,
they, they spoke at high schools

00:24:38.118 --> 00:24:42.835
they gave tours of campus to
prospective students and their parents. They

00:24:42.868 --> 00:24:49.397
helped with special days on campus,
junior days, senior days, all kinds of

00:24:49.430 --> 00:24:56.035
VIP type of days, um, so, so they were
totally very visible. They, they

00:24:56.068 --> 00:25:02.476
served in the orientation program. Um,
so this, this new students coming

00:25:02.509 --> 00:25:06.357
in the university saw them from the
day that they spoke in their classroom

00:25:06.390 --> 00:25:09.236
to when they visited the campus to
when they arrived on campus for

00:25:09.269 --> 00:25:14.877
orientation and, and there was just an
instant identification and, um, and

00:25:14.910 --> 00:25:22.335
I think a positive experience. Uh The
quality of the individuals, the, the

00:25:22.368 --> 00:25:27.117
group was 25 when I started advising
when I left, it was, uh, an

00:25:27.150 --> 00:25:31.976
organization of 35 students, so it
grew by 10 students over 25 years, but

00:25:32.009 --> 00:25:37.006
, uh, um, they, they were just
incredible.

00:25:37.039 --> 00:25:42.776
In that um. Oh, they, they were total
leaders. They were dynamic and

00:25:42.809 --> 00:25:48.156
personable, as I said. How did you go
about recruiting devil's advocates

00:25:48.189 --> 00:25:54.137
and selecting them? What was that
process?

00:25:54.170 --> 00:25:56.666
Uh

00:25:56.699 --> 00:26:02.186
It it's a complex process, but it's
fairly simple. Um, nomination form

00:26:02.219 --> 00:26:06.706
nominations were selected were asked
by, uh, people from throughout the

00:26:06.739 --> 00:26:11.266
campus to nominate quality students
for the organization. They did have to

00:26:11.299 --> 00:26:16.585
have a minimum GPA, not high, but I
think it was like a C+ GPA something

00:26:16.618 --> 00:26:22.016
like that, um.

00:26:22.049 --> 00:26:26.936
The selection process itself was a
little bit more intense in that all the

00:26:26.969 --> 00:26:31.877
people that were nominated came to a
reception and they met members of

00:26:31.910 --> 00:26:37.476
advocates and, um, mixed and mingled
in kind of a tea atmosphere and then

00:26:37.509 --> 00:26:40.335
after the reception the advocates
would get together and they would

00:26:40.368 --> 00:26:44.835
determine, um, from that reception who
would be invited back for

00:26:44.868 --> 00:26:50.647
interviews. And then they would invite
people back for um uh round one of

00:26:50.680 --> 00:26:56.397
interviews and there would be um so
approximately 60% of those that

00:26:56.430 --> 00:27:01.325
attended the reception would be
invited back for an interview, um, you'd

00:27:01.358 --> 00:27:07.766
call it an audition it would be an
audition and um, did they have to walk

00:27:07.799 --> 00:27:11.325
backwards? They did not have to walk
backwards at that point, but they,

00:27:11.358 --> 00:27:15.776
they did. They walked into a room. Uh,
fairly like this, uh, uh, probably

00:27:15.809 --> 00:27:20.776
a small room. There would be 10 to 15
advocates there. Um, each of the

00:27:20.809 --> 00:27:25.256
advocates would ask about 5 questions.
The applicant would respond and

00:27:25.289 --> 00:27:31.936
then, uh, leave, and, um, 5 minutes
max, um, and then based on that 5

00:27:31.969 --> 00:27:39.555
minutes. Um, about 20% would be
invited back. Um, and then from that

00:27:39.588 --> 00:27:45.357
usually about 10% would be selected to
join the, the group itself, the

00:27:45.390 --> 00:27:49.276
only, the only people who were
replaced in the group were those that were

00:27:49.309 --> 00:27:53.916
choosing to leave the group or, um,
graduating from the institution. And

00:27:53.949 --> 00:28:00.315
so if we had a group of 25 and and a
graduating class of 10, we would only

00:28:00.348 --> 00:28:07.285
be replacing 10 people, but we might
start with 150 people at the T. And,

00:28:07.318 --> 00:28:11.617
and so it, it was just a process of
elimination, obviously the, the, the

00:28:11.650 --> 00:28:17.166
cream comes to the top fairly quickly
and it's all based on. A lot of it

00:28:17.199 --> 00:28:23.206
is based on because of what they do,
uh, first impression. Uh, what are

00:28:23.239 --> 00:28:27.565
the benefits that they would have to
stick with the organization, just

00:28:27.598 --> 00:28:33.226
being in front of people and
Performing and

00:28:33.259 --> 00:28:39.785
I, I, I, uh, a lot of it, I, I think
related to networking, um, amongst

00:28:39.818 --> 00:28:44.065
themselves because they represented
all parts of the campus and, and

00:28:44.098 --> 00:28:48.986
therefore particularly younger
advocates could be mentored by older

00:28:49.019 --> 00:28:51.785
advocates going into student
government, going into fraternities and

00:28:51.818 --> 00:28:58.226
sororities, going into, uh, academic
careers, um, going into whatever

00:28:58.259 --> 00:29:01.897
directions they wanted to, there were
people there that would. Um, be

00:29:01.930 --> 00:29:05.456
willing to work with them and guide
them along those ways. Definitely I

00:29:05.489 --> 00:29:09.617
think there was an ego type of thing
involved in there, but in defense of

00:29:09.650 --> 00:29:14.055
that too, I, I think a lot of what
they were doing, they already had the

00:29:14.088 --> 00:29:20.377
skills and the personality, uh, to, to
meet those qualifications. I mean

00:29:20.410 --> 00:29:26.217
they were just they were truly
outstanding and they. Their personalities

00:29:26.250 --> 00:29:34.539
and their dynamic, uh, ability, high
energy, um, alpha people all the way.