WEBVTT

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Rio Salado, a vision of the transformation of our dry salt river bed to

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many the father of this concept almost
30 years ago is Dean Jim Elmore,

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Dean Emeritus of Asu's College of
Architecture who oversaw the creation of

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his students proposals. Following is a
presentation by Dean Elmore of the

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origins and visions that we know today
as Rio. So

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the Rio Salado project has progressed
through four distinct eras,

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including the present one under the
leadership you see identified here

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that began in the College of
Architecture where our studio projects most

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always dealt with local problems and
local settings. During 1966 67 we

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devoted our year long design program
to what became the Rio Salado project

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in the fall of 1966. The fifth year
design studio accepted the challenge

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of combining flood control with
environmental design to convert the river

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bed from a scar to the major asset of
the metropolitan area. In the spring

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semester, the other four levels
designed projects in the new Rio Salado

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setting. In their research, the
students came across an old map on which

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the Salt River was labeled Rio Salado.
They produced the graphics for the

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cover and much of the text for the
first brochure in the central of the

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five panels portraying the 38 mile
length from Granite Reef to the Agua

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Fria. They proposed water features
just north of a su just below the

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airport and Astride Central Avenue in
Phoenix. Also possible development

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at the I 10 river crossing immediately
following the initial presentation

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to about 80 business and civic
leaders. On March 9th, 1967 7 of those 1st

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16 students discussed the project with
two members of the Los Angeles

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District Office of the Corps of
Engineers and Rod mcmullin, General

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manager of the Salt River project.
Speaking not in this picture is

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Professor Bob mcconnell, the students,
instructor critic who later served

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as Dean of Architecture at the
University of Arizona, but he later joined

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us for an October 1984 Arizona
highways article and picture. He's fifth

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from the right shortly after the first
showing the city of Phoenix posted

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signs using the students graphics.

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In 1968 the new fifth year studio
explored and designed in greater detail

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. A limited segment of the river that
just north of the A SU campus.

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Finally, Rio Salado three summed it up
at the conclusion of each of the

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three study phases. The proposals were
presented to about 80 public

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officials and interested business,
professional and civic leaders of the

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communities along the river. At the
day long Rio Salado three conference

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on November 7th, 1969 the participants
listed in the final college report

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resolved that Valley forward, be asked
to assume responsibility for

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coordinating and prosecution of the
Rio Salado project. Making maximum use

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of all public and private entities
concerned and involved.

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The Valley Forward Association was
just forming in 1969. It is a region

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wide nonprofit business association
whose mission is to promote aesthetic

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, cultural, environmental and quality
of life interests in the Valley of

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the Sun. I was a founding member and
was asked to chair its Rio Salado

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steering committee during the
seventies Valley forward, served as

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custodian facilitator, evangelist,
cheerleader and sponsor of several

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major studies.

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Rio Salado phases one and two were
completed in 1972 and 1974 by Daniel

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Mann Johnson and Mendenhall, Los
Angeles for the Maricopa Association of

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Governments and Valley forward with
the support you see here, they

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addressed interests such as these,

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they provided a master concept for the
whole 40 mile length with some

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detail on pilot projects in Phoenix
and Tempe.

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Also in 1974 came the first
involvement of the Arizona legislature with a

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$100,000 appropriation for land
acquisition made available to local

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jurisdictions on a matching basis. The
city of Tempe acquired the entire

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amount again. In 1977 the College of
Architecture became directly involved

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Rio Salado phase three, a $17,800
study for the Corps of Engineers was

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based not on an approved project. But
rather on one of the flood control

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alternatives than under consideration
by the Corps, a major charge of the

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study was to identify recreational
benefits that might be realized with

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the advent of flood control to many
Rio Salado is perceived as a

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recreation project to a great extent.
It is that it is in town recreation

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, right where the people are and
recreation generates its own economic

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benefits. The phase three study
completed during the decade of valley

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forward responsibility suggested the
variety of specific uses at specific

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sites along the river such as these
stables, Marina,

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the Red Mountain freeway is here now
with three wide passages under it.

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Anticipating trail connections to
Papago Park, the zoo and the botanical

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gardens,

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golf, the A SU cars and golf course is
here. Now we got that one right

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and it pictured other water related
and trail oriented activities that

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would become possible with flood
control

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as a key achievement of its
stewardship valley forward with a new logo was

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instrumental in bringing about the
next era.

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In 1980 the Arizona legislature
created the Rio Salado Development

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District to determine feasibility,
prepare a master plan and recommend a

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funding mechanism. The nine members of
the board were appointed by the

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several affected jurisdictions. I was
appointed by the president of the

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Senate. The General manager of the
Maricopa County Flood Control District

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was named ex officio with its
principal consultants, Carl Lynch,

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associates of Cambridge Massachusetts,
the Rio Salado Development District

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accomplished four major tasks. First,
it clarified feasibility issues

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including flood management, water
supply, landfill treatment, social

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concerns such as providing for people
and neighborhoods affected by change

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and other concerns such as continuing
the mining of sand and gravel for as

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long as it is the highest and best
use. Second, it prepared a master plan

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and provided further definition.

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Third, it estimated costs and benefits
in the process advised by

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economists at the Valley National
Bank. The refs investment firm and an

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advisory committee of experts in real
estate finance and development. The

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land acquisition and development costs
were estimated to be 1.5 billion

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and the operating costs 544 million,
both over 25 years and both

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approximations inflated. The 25 year
revenues inflated were estimated to

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be approximately 1.3 billion from a
direct property tax of 25 cents per

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$100 of assessed value and 1.4 billion
from sales and leases of land

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acquired early and increased in value
as development progressed. The

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intent was that Rio Salado would be
one enormous development operated

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through many years like a private
enterprise. But for the public benefit,

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finally, the district put the proposal
before the voters in Maricopa

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County with the assistance of a
separately funded campaign organization.

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It promoted the project in meetings
and media all across the Valley right

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down to campaign buttons and enjoyed
considerable support. But with all it

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wasn't enough in the 1987 election,
the proposal failed by a margin of 2

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to 1.

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The concept of Rio Salado was not
turned down the method of financing. It

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was now in Phoenix and especially in
Tempe. Rio Salado is happening

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through the normal processes of city
building. Rio Salado will accommodate

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and be paid for by growth, substantial
growth, anticipated growth. Rio

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Salado was a very large infill area.
As suggested by this old picture, Rio

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Salado can compete with other infill
sites in the valley for growth that

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might might otherwise go to farmlands
and desert at the periphery. In the

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tradition of sprawl, Rio Solaro is
simply a wise way of continuing to

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build our regional city

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tempe's mayors and city councils. It's
Rio Salado Advisory Commission

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formed in 1979. It's Rio Salado
overlay district established in 1982 and

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its staff including the Rio Salado
project manager appointed in 1988 all

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have done and planned great things.
The Rio Salado Parkway was so

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designated in 1975 when northbound
traffic on Mill Avenue was still in the

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riverbed as a joint project with the
College of Architecture and

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Environmental Design at a su A study
and model of the Tempe. Rio Salado

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Park were prepared in 1988

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the river was channelized between 1989
and 92 resulting in over 800 acres

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of land now being protected from
flooding and ready for future Rio Salado

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development. The northbound Mill
Avenue bridge was opened in November 1993

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the Rio Salado Parkway has been
relocated and improved in the area north

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of Sun Devil Stadium in good time for
the 1996 Fiesta Bowl and Super Bowl

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30. But the full Tempe accomplishment
must be told about in a separate

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presentation

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in Phoenix. There is now considerable
commercial industrial development in

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areas adjoining or even within
previously suggested district boundaries,

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there's progress

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and there's a very good start on the
two features that can best give

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increased visibility to the project
and demonstrate it as a co ordinated

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regional endeavor. They are the
parkway and a logo.

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Six miles of the evolving parkway
exist. I urge you to take a drive on it

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start at 32nd street in Phoenix where
it's necessary. Crossing of I 10,

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the Maricopa freeway is already in
use. Go east on University Drive to

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52nd Street in Tempe. This 2.5 miles
can be additionally identified with

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appropriate graphics and signage as
the Rio Salado Parkway. Some of it is

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now a mature demonstration of the
ideal go north on 52nd street which

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becomes the Rio Salado Parkway in
Tempe

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and on along the river for 3.5 miles
to M clinic Hayden, you'll see the

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long term possibilities.

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An excellent logo was adopted by the
district either right side up or

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upside down. It shows its initials, a
green, lower case R suggesting oasis

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type development along both shores of
a meandering stream. The blue si

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can't think of any logo that is more
representative of what it represents.

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But whether that logo or another, there should be just one identifying the

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Rio Salado project and Parkway from
the Gila River to Granite Reef and the

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Lakes beyond using an agreed logo as
its basis, an agreed system of

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graphics with an agreed set of design
specifications can distinguish the

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40 mile Rio Salado Parkway through
Phoenix, Tempe and Mesa as a shared

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regional feature that celebrates there
our common heritage. It can rival

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the long famous yellow brick road,
that intention can be declared and

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initiated at any time.

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In due course, we will see a familiar
logo at all river crossings along

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the parkway and marking trails,
recreational facilities and all other Rio

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Salado things, hot air balloons,
Frisbees T shirts, whatever the district

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logo is now in place at the Central
Avenue and other crossings in Phoenix

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,

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replacing the original

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in the words of the students. Nearly
30 years ago, Rio Salado has given

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Phoenix its life. Now, Phoenix Reed
Metropolitan Phoenix can return life

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to the river and benefit greatly from
that act unquote.

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We do have the talent and the energy
to do such great things. Our

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riverside cities, Phoenix, Tempe and
Mesa have demonstrated this with what

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they have done and are doing in their
downtown.

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This picture suggests in a poignant
way that we also have the innate

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desire to do good things.

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We still have our desert and our
mountains and our sunlight and we still

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have our river in all its aspects and
we've just reviewed them. The

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possibilities and opportunities are
all still there to respect it,

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celebrate it and exploit it
beneficially for our regional good. After a

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hesitant start, there's progress and
promise.