WEBVTT

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My name is Don Godfrey. I'm here with Doug Anderson professor at the

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Cronkite School. We have a technical
support staff today including John

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mcintosh, operating the camera, Roger
Carter, audio Linda Vanoy, director

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and David Schultz Le chair of the
video history project. We are here to

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talk to Doug today about his role in
the uh his role in the foundation of

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the Cronkite School of Journalism and
Mass Communications.

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Well, my name is Doug Anderson and uh
I was a faculty member and later an

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administrator here at Arizona State
University. Arrived here as a tenure

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track assistant professor in the fall
of 1979 and uh went through the

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professorial ranks here uh was made
the director of the Walter Cronkite

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School of Journalism and
Telecommunication, which is now the Walter

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Cronkite School of Journalism and mass
communication. I was made the

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director of the school in 1987 served
in that capacity until 1999. Uh when

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I uh left to become the Dean of the
College of Communications at Penn

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State University.

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So Doug, why don't we just start by uh
you're giving us a little

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background in your early life and
where you were born and raised. Ok. Well

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, I was uh I was born and raised in
Superior Nebraska, a little town of

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3300 people when I lived there. Like a
lot of those small towns in the

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Midwest, much smaller today. About
1800 people live in Superior Nebraska

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town, founded in the middle 18
hundreds and got its name because of the

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quality of the soil. Obviously a
farming community. Uh

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post World War two baby uh December of
1947. Uh grew up in Superior. Uh My

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father died when I was 11 years old,
leaving a 44 year old widow who lived

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to be 96. And uh today, I would be
considered that the product at a

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certain juncture, obviously early on
of a one parent home, but it was a

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small town. Uh My mother's sister
lived nearby along with her husband. And

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so as I look back on it, I was really
raised by three people. My mother,

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my aunt and my uncle and I, you know,
lower to middle class uh family uh

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65 students in my high school
graduating class. I was a good high school

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athlete earning 12 letters and some
combination of football, cross country

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basketball and track, an all state
Nebraska high school basketball player

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and a three time gold medalist in the
Nebraska high school track and field

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pentathlon competition. I earned a
scholarship, full basketball

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scholarship to the University of
Nebraska at Lincoln where I enrolled in

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the fall of 1966 reasonably well
prepared for college. I think, like all

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of us had a particular high school
teacher that I look back on with great

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affection and with great respect. And
her name was Marjorie Smith. She

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lived to be 101 or 100 and two. But it
was a, it was a, it was a very

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unusual set of circumstances. Here was
this uh the wife of a local farmer

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teaching in the in, in Superior High
School with a master's degree from

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Kansas State University. And uh I had
Mrs Smith for high school English

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speech and journalism and uh gave me
confidence early on, uh probably had

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confidence in me before I had
confidence in myself as a student. And so

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I'll always be grateful for all that
she did. And, and like many of her

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former students when I would go back
and visit my mother or go back to

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Superior Nebraska, I would always
visit Missus Smith. As I said, she died

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at 101 or 102 5 or six or seven years
ago. And she was in Broadstone

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Memorial Hospital in Superior
Nebraska. Still her body gave out, but she

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was still sharp as attack. There was
about 12 books on the bed stand

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beside her in the hospital when she uh
she passed away anyhow, uh I was at

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the University of Nebraska in Lincoln
as a freshman, I was a third guard

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on the freshman basketball team and
also I was on the track team was gonna

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be redshirted also, even at age 18 or
19 was mature enough to know that at

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best, I was probably going to be a
borderline big eight basketball player.

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It's now the big 12. It was the big
eight then and it was very important

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to me to be able to compete. And so uh
I made the uh uh decision to

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transfer to Hastings College, a
liberal arts school in South central

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Nebraska. And uh so I could play
basketball and run track and also work

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part time at the, at the local
newspaper. And uh II, I graduated from

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Hastings College in 1970 Magna cum
Lati with a double major in English and

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journalism, uh went there on an
academic and athletic scholarship. Uh But

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I gave up the athletic scholarship
after my junior year when I was given

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the opportunity to be the sports
editor of the Hastings Tribune, which was

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an 18,000 circulation daily, a small
daily newspaper, but the fourth

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largest newspaper at the time in the
state of Nebraska. And uh and so I

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work more than 40 hours a week as a
senior in college. While I, while I

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finish that work

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after I graduated from college, went
on to be the assistant or the sports

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information director at Emporia State
in Kansas, but soon returned to

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Hastings in the summer of 1971 with my
wife Claudia and uh was a reporter

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at the Hastings Tribune and then was
made the city editor. And then in

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1975 at the age of 25 was named the
managing editor of the newspaper. It

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was a Seaton newspaper. The Seaton
family had a string of daily newspapers

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, radio stations, television stations
in Kansas, South Dakota and Wyoming

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. I don't think they had a penny of
debt. It was a very well to do family

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with some very good media properties.
Fred Seaton was the publisher of the

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newspaper. Fred Seaton was Dwight
Eisenhower's Secretary of Interiors and

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came back to Nebraska after his days
in Washington ran unsuccessfully for

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Governor of Nebraska, but stayed on
along with his brother in Kansas to

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manage all of those media properties.
I decided though in 1977

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well, actually before that, it was
1975 that I really wanted to go back to

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graduate school to go to university
teaching at some point. Even though I

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enjoyed every day in the newsroom and
increasingly responsible positions.

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In those days, there were only about
15 universities in the country that

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have doctoral programs in journalism
or mass communication. And most of

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those were in the Midwest and I
applied at and looked into the University

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of Wisconsin, the University of Iowa
and Southern Illinois. I've never

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been to Carbondale Illinois in my life
going in that probably would have

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been my third choice. But, but like a
lot of people who undertake doctoral

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studies, it's all about the professors
who were there at the time and the

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, and the areas that you're most
interested in. And uh my specialization

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was media law and media history was
blessed there. Also. Uh my major

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professor was Dr Harry Stonecipher, a
really good media law scholar with

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about 20 years of uh newspaper
experience. Uh uh my, we didn't call them

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mentors in those days. But as I look
back, Harry stonecipher would have

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been mine. He also lived into his late
eighties and I stayed in touch with

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him through the years and uh and, and
obviously had great respect for him

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and that's why I still call him Dr
Stonecipher. Uh And uh I had other

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wonderful professors. There took a lot
of constitutional history from a

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man by the name of M Brown and Carrot
who had a law degree and a phd in

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history and took constitutional law
from a man by the name of Randall

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Nelson, uh who had lost his sight in
World War Two, came back, earned

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three degrees. Uh His wife would read
all of the cases to him. Just an

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absolutely brilliant man. And he
would, he would come into to class with

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his dog Greta and uh the class started
at nine o'clock in the morning. I

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remember it to this day, Greta would
bring Doctor Nelson in Greta would go

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under the desk in front and the class
ended at 10 o'clock and at, at 959

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Greta always knew it was about ready
to end. So now I've never quite

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figured that out and we would take
Doctor Nelson out. But again, uh, uh I

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considered myself fortunate to be in
the right place at the right time

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with, with three,

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really gifted academics that for whom
I also will be forever grateful. I

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did my doctoral studies in 21 months
and uh and earned my degree and

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walked across the stage at Southern
Illinois in August of 1977 was

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fortunate to have a book contract
already from my dissertation that I

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finished up in the next few months.

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Uh My first teaching job was actually,
I didn't look very hard or very

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long and we went back to our home
state of Nebraska and I taught at the

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University of Nebraska at Omaha for
two years uh before uh uh coming to

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Arizona State in 1979.

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What caused you to come here? Well, I
mean, like a lot of people, I would

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say the weather and it, and it sounds
like a flip answer and I, I guess it

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is. But, but it, it, it was part of
the reason and uh we were in Omaha, uh

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we had a uh a uh uh 23

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year old daughter at the time and
another one on the way and I was

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shoveling snow. Omaha is a very hilly
community. It was in the throes of

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one of the worst winters on record in
the Midwest. And it took me about

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two hours to shovel the driveway. It
was a long driveway leading into our

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garage. And so I finished that little
chore on a weekend. I went back in

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the house, my wife and I are sitting
in the living room looking out the

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wind comes up and it drifts shut
again. And I said, that's it. I've lived

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in Nebraska almost all of my life. But
I said, you know, I'm gonna, I'm

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gonna look for a warm weather school.
And in those days in my field of

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journalism, you'd look at editor and
publisher magazine, which is still

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around the day, look at the classified
ads sections. In addition to all of

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the media jobs that were advertised
there, there were also university

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postings. And, uh, when I first
looked, uh, that would have been January

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of 1979. Uh, the University of Miami
in Coral Gables had a, had an opening

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for an assistant professor
specializing in media law. And, uh, uh I, I

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applied there and, uh, with within
three or four week I received a phone

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call in the middle of February from
the, the chair of the search committee.

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And, uh I had just driven in that
morning and the wind chill was 20 below

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the temperature was probably around
zero. But the wind chill was 20 below

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zero in Omaha was, you know, 6 to 9
inches of snow on the ground. And, uh

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the chair of the search committee told
me who he was said, why he was

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calling and wanted to know if I would
be interested in coming to Miami for

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an interview of which I literally
laughed on the telephone and then

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explained to him why and told him what
the temperature was. And, uh, so

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interviewed at the University of Miami
and was offered the job. And as

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much as I was ready to escape those
harsh midwestern winters, I just

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didn't think it was a good fit and,
uh, uh, uh declined the offer and we

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assumed we would just just stay in, in
Nebraska until, you know, some

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searches were underway at other
universities the next year. And, uh, you

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advertised this job later than most,
as I recall. I think it was April.

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And, uh, and so I applied for it. And,
uh, a man by the name of Joe Milner

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was then the, uh, the head of what was
the Department of Mass

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Communications. And, uh, the
department was still, uh in the College of

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the Liberal Arts and Sciences. It was
gonna be that July 1, as I recall, I

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presume it was at the start of the,
the fiscal year July 1, 1979 when the

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newly formed College of Public
programs, uh would come online. And so when

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I interviewed here in April of 1979.
Uh uh The Department of Mass

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Communication was still in the, the
College of Liberal Arts and Sciences,

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even though it knew that it would be
in this newly configured college, uh

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come that summer. And uh there were
probably 13 or 14 faculty members in

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the department then a very
professionally oriented program. Uh but, but,

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but a strong regional program II, I
don't, I, I think that is often

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overlooked when, when people look at
the, at, at the ascension of the

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Cronkite School over the years and it
was a very solid program at that

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time, certainly among the best in the
Southwest, uh maybe the best in the

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Southwest and, and among the stronger
programs in the Western United

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States, pretty good sized program then
seven or 800 students, not that

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many full time faculty to serve that
many students. But uh uh it, it was a

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, a really good solid program and I
felt very good about the people that I

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interacted with, uh when I came here
for that uh for that interview. And

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uh I, I remember yet at least two or
three people in the department when

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it came toward the end of the
interview to, to, to say, OK, now you've got

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a proforma interview with, with the
Dean of uh Liberal Arts and Sciences.

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Uh you know, he doesn't know very much
or he doesn't appreciate, he

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doesn't know much about journalism has
never really appreciated the

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department. Don't worry about it.
We're gonna be going, uh, uh, in, into a

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newly formed college in July. So I
took all of that with a grain of salt,

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I guess. And I went over and, uh, and,
you know, this was a very different

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place than not a lot of strong staff
support. And I don't even remember

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anyone sitting though, somebody was
maybe away doing something outside the

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office. And I timidly knocked on the
door and he was, as I recall, an, a

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manual typewriter, he definitely had
his back to me and he was working on

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his typewriter and come down. I went
in and introduced myself to him and,

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and, and very, I think he was a
geographer by training and very little

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small talk. And we weren't very far
into that, that interview when, uh, he

00:15:58.585 --> 00:16:02.442
, he looked at me, looked me in the
eye and says, you know, I can't for

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the life of me figure out why a
program like that would want to hire

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someone like you. Now, when you're 31
years old and, uh, you're interested

00:16:12.000 --> 00:16:16.015
in this job, but, you know, that'll
make your heart rate accelerate a

00:16:16.048 --> 00:16:21.246
little bit. And so I'm, I'm trying,
I'm, I'm regrouping m mentally here

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and trying not to show it and said,
well, I've, uh, you know, I have a, a

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developing record of scholarship and,
uh, just about to have a book

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published and another one under
contract and a a and I'm, and I, I

00:16:34.178 --> 00:16:39.616
produced some articles at this early
juncture of my career and I have some

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strong recent newspaper experience and
two years of teaching experience

00:16:45.239 --> 00:16:49.686
where I've taught a variety of classes
and, and, uh, and he said that's my

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point. He said that department has
been telling me for years that it can't

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hire someone with a phd who does
scholarship with media experience and

00:16:58.629 --> 00:17:03.476
you're going to blow the whole
argument. And, um, so I smiled and he

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smiled and that was pretty much the
end of it. And of course, I went, went

00:17:07.529 --> 00:17:11.045
back to Stafford Hall where the
department of mass communication was and

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right away, a couple of people came
in. How was he? How was it? I didn't

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tell him and I don't think I ever told
anyone in the building in the

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ensuing years about that, about that
initial interview. But I remember it

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, remember it very well anyhow, and
was offered the job a couple of weeks

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after that. And, uh, and, and we moved
here in July of 1979 with a four

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year old and a one year old. And, uh,
I, I was ready for fall classes in

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the fall of 1979.

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How big was a su at the time? Describe
it a little bit. Well, it was a, it

00:17:51.598 --> 00:17:56.347
was a big university even at the time.
And, uh, WW with my interest and

00:17:56.380 --> 00:18:01.686
background in sports. I was, I Arizona
State was a place very well known

00:18:01.719 --> 00:18:05.746
to me and, uh, you know, more because
of its intercollegiate athletic

00:18:05.779 --> 00:18:09.656
programs at that time than probably
the academic side. But it was a, a

00:18:09.689 --> 00:18:13.502
university that had joined the old
pack eight just a couple of years

00:18:13.535 --> 00:18:17.482
earlier. Clearly a university on o on
the move. I mean, I'll tell you

00:18:17.515 --> 00:18:21.371
there was a lot more green grass on
the main campus than there than there

00:18:21.404 --> 00:18:26.710
is today. But, but I found it uh uh to
be a wonderful, wonderful place, an

00:18:26.743 --> 00:18:31.351
inviting place. Uh One of those places
where you, you just, you went there

00:18:31.384 --> 00:18:36.506
and you thought, you know, the, the
sky is the limit and uh was, was given

00:18:36.539 --> 00:18:40.916
a great deal of freedom early on and
quite frankly, after teaching a 44

00:18:40.949 --> 00:18:44.065
load at the University of Nebraska at
Omaha, I thought I had it pretty

00:18:44.098 --> 00:18:51.696
easy and uh uh we had a 33 teaching
load and, and it was, it was, it was

00:18:51.729 --> 00:18:59.729
just a wonderful, wonderful university
with very good people to interact

00:19:00.160 --> 00:19:06.147
with. And uh because we were in this
newly configured college, I think we

00:19:06.180 --> 00:19:13.545
had even more freedom to grow as a
program and for young faculty members

00:19:13.578 --> 00:19:19.486
to grow.

00:19:19.519 --> 00:19:23.686
Joe Millner was the chair. Well, Joe
Milner was the chair of the

00:19:23.719 --> 00:19:27.776
department. When I was hired, Joe
would have extended the offer that

00:19:27.809 --> 00:19:35.809
spring of 1979. But that was the last
year of Joe's tenure as the head of

00:19:36.348 --> 00:19:40.516
the department. And L Dean Bennett was
the, uh, the chair of the

00:19:40.549 --> 00:19:47.117
department effective, uh, on, uh, o
on, on July 1. And, uh, L Dean's

00:19:47.150 --> 00:19:51.956
office was, he hadn't moved in when I,
I got here in July, uh, uh, always

00:19:51.989 --> 00:19:56.117
over preparing, rather than under
preparing so I could get ready to go.

00:19:56.150 --> 00:19:59.887
And there weren't many people around
and in the summertime, and Dean was

00:19:59.920 --> 00:20:04.276
still in the office next door to me,
down a hallway though he had a window

00:20:04.309 --> 00:20:08.871
and I didn't and uh Joe hadn't moved
his books out of the, of the main,

00:20:08.904 --> 00:20:12.160
out of his office yet. And so L Dean
was sort of moving back and forth

00:20:12.193 --> 00:20:19.651
between the uh the main office where
he would be housed and his office.

00:20:19.684 --> 00:20:26.361
And uh L Dean of course, was a
wonderful man also, uh you know, now in

00:20:26.394 --> 00:20:32.041
charge of a program that clearly was
growing with was starved for

00:20:32.074 --> 00:20:39.887
resources in many respects. But, but L
Dean Bennett was an understated,

00:20:39.920 --> 00:20:45.166
wonderful man. One of the most
unselfish academics I've ever been around

00:20:45.199 --> 00:20:49.926
who was always looking out for others.
So Dean was the uh the department

00:20:49.959 --> 00:20:53.776
head when I arrived and who became the
Dean of public Programs. Well, in

00:20:53.809 --> 00:20:57.722
that, uh Linda would probably remember
some of the progeny of this, but

00:20:57.755 --> 00:21:02.690
Frank S Acton, the general was the,
the

00:21:02.723 --> 00:21:06.022
wouldn't have been interim because we
didn't have anybody before and it

00:21:06.055 --> 00:21:09.700
wasn't founding because he wasn't,
wasn't permanent. I guess he would have

00:21:09.733 --> 00:21:14.416
probably been called the acting dean
of the College of Public Programs.

00:21:14.449 --> 00:21:18.976
These five units had come together and
a search would be conducted during

00:21:19.009 --> 00:21:25.835
that 1979 1980 school year for the
permanent full time founding dean of

00:21:25.868 --> 00:21:32.186
the College of Public Programs. And
that was a national search, but an

00:21:32.219 --> 00:21:37.085
internal selection was made a very
strong candidate from within Nick

00:21:37.118 --> 00:21:42.196
Nicholas Henry, who was the Director
of the School of Public Affairs. And

00:21:42.229 --> 00:21:49.006
Nick then um would have come on board
in time for the 1980 81 school year

00:21:49.039 --> 00:21:53.936
as I guess the, the founding dean for
all intents and purposes of the

00:21:53.969 --> 00:21:57.526
College of Public Programs and who was
President John Schwa, was the

00:21:57.559 --> 00:22:04.656
President Paige Mulholland was the uh
the provost though I still, you know

00:22:04.689 --> 00:22:08.766
, I, I still have to smile at that.
II, I probably was never in the same

00:22:08.799 --> 00:22:14.226
room in my first or second year here
with John Schwa or, or Paige

00:22:14.259 --> 00:22:18.397
Mulholland. I was just an assistant
professor trying to do my job and I

00:22:18.430 --> 00:22:22.940
was always amused even in those days
when people would come by, you know,

00:22:22.973 --> 00:22:27.151
grousing about the president grousing
about the provost and, you know,

00:22:27.184 --> 00:22:30.621
wanting you to sign something. And I
don't even know these guys. I'm just

00:22:30.654 --> 00:22:35.342
, I'm just happy to be here and I'm
trying to teach my courses reasonably

00:22:35.375 --> 00:22:41.166
Well,

00:22:41.199 --> 00:22:44.936
so how did your career progress from
there? Well, again, this was, this

00:22:44.969 --> 00:22:50.877
was, it just couldn't have been the
university and the college and what

00:22:50.910 --> 00:22:55.097
was then a department under dean's
leadership couldn't have been more

00:22:55.130 --> 00:23:00.176
supportive. Uh I, I came here, you
know, with two years of uh assistant

00:23:00.209 --> 00:23:06.696
professor, tenure track uh experience
at Nebraska Omaha. And uh after two

00:23:06.729 --> 00:23:10.285
years here, uh at the conclusion of my
fourth year, I was promoted to

00:23:10.318 --> 00:23:15.956
associate professor and uh and was
made the, the Director of graduate

00:23:15.989 --> 00:23:21.637
studies II, I wrote the proposal uh
for our master of mass communication

00:23:21.670 --> 00:23:26.276
uh program. The unit didn't have a
master's program and I would have

00:23:26.309 --> 00:23:33.456
written that proposal uh during
Christmas break on my electric typewriter

00:23:33.489 --> 00:23:39.357
, it wasn't a manual on my IBM
Selectric typewriter over the Christmas

00:23:39.390 --> 00:23:44.285
break and it was sort of fast tracked
or at least I would regard it as

00:23:44.318 --> 00:23:50.476
that in today's era and the program
was approved. So I was made an

00:23:50.509 --> 00:23:55.226
associate professor after two years
here and uh was made the director of

00:23:55.259 --> 00:24:01.217
graduate studies and uh uh uh wi wi
without a reduced teaching load, but

00:24:01.250 --> 00:24:04.805
it didn't matter. I, I still thought
the 33 was a piece of cake compared

00:24:04.838 --> 00:24:11.726
to 44. And uh and then just four years
later, in 1985 was promoted to full

00:24:11.759 --> 00:24:19.759
professor. And uh and then in dean

00:24:19.930 --> 00:24:26.055
decided to go back to the faculty
during the 1986 87 school year. And so

00:24:26.088 --> 00:24:31.736
by then, we were the Cronkite school
that had happened in 1984. And uh

00:24:31.769 --> 00:24:35.976
dean decided to go back to the
faculty. And so a national search was

00:24:36.009 --> 00:24:42.897
conducted that year. I was encouraged
to apply by many of my colleagues. I

00:24:42.930 --> 00:24:47.706
to this day, uh honestly didn't care.
A lot of people might say that, but

00:24:47.739 --> 00:24:51.847
I really didn't care if I got the job
or not because I was, I was very

00:24:51.880 --> 00:24:56.535
happy and fulfilled doing what I was
doing. Uh, anyhow, they, they, they

00:24:56.568 --> 00:25:01.967
decided on three finalists. One was a,
uh a sitting Dean of the College of

00:25:02.000 --> 00:25:06.805
Communications at Arkansas State. Uh
The other was a, uh, a senior

00:25:06.838 --> 00:25:11.815
professor and well regarded researcher
at Northwestern University. And uh

00:25:11.848 --> 00:25:19.065
, me, uh, but I, uh WW was uh extended
the, uh, uh the, the job offer and

00:25:19.098 --> 00:25:23.906
uh, and accepted it and, and started,
uh, my appointment began on July 1

00:25:23.939 --> 00:25:31.939
1987. I was, I was 39 years old and
uh, uh it was, uh, uh I, I have to

00:25:32.509 --> 00:25:36.717
smile at this too. Given, given my
initial interview here where, where the

00:25:36.750 --> 00:25:41.266
dean said, why would this place want
to hire someone like you? And, uh, I

00:25:41.299 --> 00:25:45.055
, I can remember the Cronkite name was
there, but it was a name only there.

00:25:45.088 --> 00:25:48.446
There was a lot of building that
needed to be done and I can chat about

00:25:48.479 --> 00:25:56.479
that a little bit later if you like.
But uh we uh uh clearly had a lot of

00:25:58.789 --> 00:26:03.746
things to get accomplished and really
didn't have the resources for it.

00:26:03.779 --> 00:26:08.666
But, but, you know, I was happy, happy
to take on the challenge and the

00:26:08.699 --> 00:26:13.805
university continued to treat me very
well. And I think it was 1994 was,

00:26:13.838 --> 00:26:18.795
was provided with an endowed
professorship, the Cronkite endowment

00:26:18.828 --> 00:26:22.847
professorship to go along with being
director of the school. So it was a

00:26:22.880 --> 00:26:27.986
place that was just very, very
supportive of me personally over the years.

00:26:28.019 --> 00:26:33.835
And I always had the good fortune to
have administrative superiors who

00:26:33.868 --> 00:26:40.107
were, who were very strong and very
good. And of course, a very loyal and

00:26:40.140 --> 00:26:42.838
collegial faculty.