WEBVTT

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Next, we have Laura Gonzalez who's going to present building a

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collaborative network to support women
of color and us. Laura. Thank you

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so much and um it was so great to hear
the previous presentations because

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I see so many connections to the
things that our team also found as well.

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Um So I wanna first shout out my uh
cose co pis uh Doctor Joy Robertson,

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Doctor Anne Sheri mcnair and Clarissa
San Diego, as well as the mentees

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that I'll be briefly introduce you to
today. Um If we can go to the next

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slide, please. So we decided to focus
on building a collaborative model to

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support women of color through user
experience because user experience

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design is inherently such an
interdisciplinary field of study that it

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allows pathways for um women of color
from different backgrounds,

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backgrounds to make contributions,
even if they didn't necessarily come

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from a science and technology
background themselves. Um So we developed

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this pilot study to do um to create a
sustainable mechanism for

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intervening in the lack of women of
color representation in UX research

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and in technology design more broadly,
using the pathway of UX design as a

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way to encourage women who may be
interested in tech but who may not have

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had the background in the um in
technology to um be a part of the tech

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industry and contribute um their,
their skills. Our research questions uh

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were grounded in how can women of
color from humanity background

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specifically be mentored and
encouraged to pursue pur pursue careers in UX

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and technology design. What skills
both soft and hard can women of color

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be equipped with in order to enter the
technology industry after

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graduation. So we were working with
undergraduate and graduate women of

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color and what can the technology
industry and UX research specifically

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learn from the skills backgrounds and
experiences of women of color in

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order to more effectively diversify
the work for the workforce in a

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sustainable way because as we all
know, just getting the women of color to

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diversify, the workspace is not
necessarily a sustainable model if we can

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go to the next slide, please. Um So
this actually started as a one year um

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study, but it's extended into a
longitudinal ethnographic study because we

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built such strong relationships with
our mentees. We've continued to trace

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and meet regularly and trace their
progress. Um We had four international

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Multilingual women, women of color
with humanity backgrounds who were all

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very interested in entering the tech
industry through UX, but they didn't

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necessarily see the path or have a
path for doing so. Uh for the first

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year we held biweekly workshops
focused on UES principles and practices.

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And we had several guest uh speakers
come in and give lessons on UX and

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also provide feedback to our four
mentees. Uh through these conversations

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, our mentees developed individual
projects um based on their own

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interests. And I'm happy to talk more
in depth about what those projects

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are in the Q and A. But they each
developed projects that were related to

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their own interests that also applied
the skills we were learning as a

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group in UX through our uh biweekly
meetings. Then at the end of the year

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, um we had a mentorship and um
networking event with UX professionals and

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industry where our mentees got to
share their projects and get feedback.

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And then from there, we've continued
to trace the progress. So many uh two

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of our mentees have already graduated
and we're continuing to trace how

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has their journey extended beyond the
scope of our um initial one year

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mark. We can go to the next slide,
please. Some of the methods that we

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used. Um Are we collected written
reflections from each mentee throughout

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the one year project after each of the
meetings that we had, where they

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were talking about um how they felt
about the new skills that they were

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learning about the feedback that they
rece received. Um We also engage in

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inter um individual interviews with
each mentee throughout the project. So

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kind of see how they are perceiving
their role in the tech industry. Um

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throughout the one year program, um we
also use some UX methods to as part

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of our own studies. So things like
journey mapping where um RMT is traced

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, you know, where they started and
when, where they ended and where they

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want to continue going through this
collaboration. And something that I

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think was unique and very important to
a project was that rather than

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coding the interview transcripts as um
a team of P I, we engaged in

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collaborative analysis of all the
data. So we read the essays together, we

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talked about the interviews together,
we read the transcripts together and

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developed um implications based on our
collective analysis of what the

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mentees engaged in rather than just
the pis analysis. Um And we think this

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was really, this led us to um really
interesting findings and relationship

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building if we can go to the next
slide, please.

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So in the end, um the mentees all uh
one back please, one slide back.

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Thank you. Um So in the end, all of
our mentees successfully completed

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their UX research projects and have
publications coming out of this work.

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Um One thing that all our mentees
noticed in their um reflections and in

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our analysis sessions was that their
language skills because they all

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identified as Multilingual and spoke
multiple lang uh different languages.

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They perceived their language skills
as something of value to UX research

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, especially as interfaces are
designed for Multilingual users and in

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multiple languages and many of the um
UX professionals that they network

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with brought up uh mentees language
skills as an asset to technology

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design. However, when thinking about
seeing themselves in the tech

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industry, the mentees did have a lot
of hesitancies about things like

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stigmas associated with their accents
and whether or not their um language

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skills would be stigmatized in the
workplace. Um And this is where I saw

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some connections to the previous
presentations as well, right? What is

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this inclusive uh work environment
look like for women of color, even

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though their skills might be very
valued? Yes, we want to design

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Multilingual interfaces. But do we
want Multilingual people working in

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these environments um outside of the
norms of standardized written English

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? And that was a hesitation for
several of our participants. Um Another

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thing that uh we found from the
reflections is that once our mentees

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started applying for tech industry
jobs, a lot of the language used on

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these um job applications in the tech
industry were perceived as a as a

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barrier for our mentees. So especially
in relation to visa concerns. So a

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lot of the job applications were not
clear whether visa sponsorship would

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be provided, whether uh applicants
needed to be authorized to work in the

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US before they applied. And if this
was not explicitly stated um in the

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job application, then the mentees kind
of um assumed that they would not

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be eligible for these jobs. And so we
see this as a barrier to building

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inclusivity in the tech industry. Um
Same thing with jobs that do not

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necessarily call for skills um related
to engineering, often required

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engineering backgrounds or engineering
degrees as just like template

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requirements. And so one of the things
we want to do is continue to work

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with industry professionals and tech
companies to interrogate why these

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requirements are in place. Um If there
are ways to kind of ex and how the

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wording about the engineering
background requirement might be placed on

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job applications to leave it open for
women of color, from humanity,

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disciplines who have experience but
not necessarily engineering degrees to

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still feel like they can apply. Um If
we can go to the next slide, please.

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Um So some of the things that we're doing for implications are next steps.

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Uh One thing through the guidance um
of our mentors uh Doctor Scott, um

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we're working for um to build policy
implications related to this because

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we saw that there are some potential
implications for how we can

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collaborate again with employers to
establish some policy for the clarity

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that needs to be um the clarity with
which job applications need to be

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written. So that women of color and
women of color from international

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backgrounds feel like they are
actually being recruited and are welcome to

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apply to these jobs. You know, as
research shows a lot of times white men

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might feel like they are of course
qualified to apply. But for women of

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color, these barriers are already
systematically in place. And so when we

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are not clear about what we're
actually requiring for these jobs, um there

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are the, there are participants at
least didn't feel as compelled to apply

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even though they are very much
eligible for the positions. Um We also want

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to continue, like I said, building
connections between women of color in

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the tech industry, with women of color
in the tech industry at different

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stages of their careers. So many of
the women that we met with um were

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women of color, but they were more
advanced in the tech industry. And our

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mentees mentioned that they'd like to
meet people at different stages. So

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people who are just starting um people
who are kind of mid career and then

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people who are more senior in the tech
industry so they can get a wide

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range of experience. And also we're
just looking to build a be a bigger

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network of mentees where our previous
mentees can now become, you know,

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the mentors for more junior women of
color interested in this area. Thank

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you. I think that was it.

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Thank you so much, Maura. Um to hear
about nontraditional pathways and the

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implications on transforming
recruitment strategies is so important to all

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of our work. So, thank you for that.
Next. Uh We have Rati Kawawa who will

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be presenting the Leadership Academy
for Women of color in tech rati.

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Thank you, Kimberly. So, um let me
just explain first why Leadership

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Academy. Um I spent 39 years in tech
and as an individual, I succeeded, I

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had a phd in computer science and the
first one in the world to have one,

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a woman of color to have a phd. And
within a few years and then I was the

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last 17 years, I was a vice president
at the lab. So I succeeded. But I

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had a second role, which was I was a
member of the senior leadership team

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of my company. I miserably failed in
that role as it, as it relates to

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diversity and inclusion. I succeeded
in other ways, but I could not change

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the culture beyond my own
organization. So I thought about this problem

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that why was it so hard? And my uh
conclusion is that diversity and

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inclusion in a tech company is a very
complex system problem and they are

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not treating it as a complex system
problem. Tech companies are used to

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dealing with complex problems. They
put a man on the moon, they do all

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kinds of things, but they have not
taken this diversity and inclusion

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problem to be a system problem. They
look at it as an incremental problem.

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So what I said is even they look at it
as a system problem. They take the

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hardest problem that will prevent that
spaceship, say from taking off and

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work on the hardest problem first with
the most resources. So that, that

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doesn't prevent the launch of the
spacecraft five years later. But for

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women of color, which is the hardest
problem in diversity in tech, they

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haven't started working on it. They
worked on the women problem, which was

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the white women problem when that gets
solved. Asian women problem, then

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underrepresented minorities. So they
have not treated it as a system

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problem to be solved. So my conclusion
was I need to work on women of

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color in tech. Then I could work on
management or I can work on helping

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women of color succeed. And the reason
I have chosen to work on Leadership

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Academy for women of color is I
believe I do not have the right solutions

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yet to walk into a boardroom and say
do these seven things and I guarantee

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you you're going to succeed. It is the
solutions are not strong enough yet

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for the tech mindset of those leaders.
So with teaching the women of color

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in tech, I'm going to be developing
the stories, the women of color

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stories and the assets of what makes
them succeed. And all the work you

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guys are doing the solutions then will
be like possible, more possible

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that they will work at the executive
level. So that's why I'm starting

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with this women of color teaching
them. But building the assets that then

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go direct to the managers in man in
changing the culture. So let's go to

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the next slide, please. So the next
slide becomes, how do we accelerate

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the women of color to positions of inf
influence, influence in tech firms

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? I'll go through it very fast in 10
seconds is basically the first rung

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of the ladder as you know, is broken.
And you also know that for

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minorities and women, if you don't get
noticed in the first stage of your

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career, forget it. You're gonna
plateau early. And that is not true for

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white males, they can plateau at 1st,
2nd and 3rd. But it has been shown

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that the more different you are from
the norm, the earlier, you have to

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get notice for the right reasons. And
then leadership is the number one

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gap between perceptions of employers
and perceptions of new graduates and

00:14:16.288 --> 00:14:21.217
what is missing when you turn up at
the workplace. So therefore, I decided

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leadership development is what, what I
was gonna focus on. And the

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question is institutions, educational
institutions are not preparing our

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women of color for the non level
playing field. They have to prepare them

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more in a way so that they face the
same degree of challenge when they get

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to the workplace, but that's not what
happened. So therefore, there's a

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lot of work to be done on the women.
So my Harvard research first

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identified 19 levers for what it takes
to thrive versus just survive. And

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there's a big difference between
planning to thrive and planning to

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survive. And the next thing was the
grant that I was able to do the

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interviews with women of color and
extract the stories. And then I'm doing

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api did a pilot and this I believe
will double the speed of early career

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advancement. And then once these women
of color get into first level

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management positions, they will then
amplify the work and nudge the

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processes that are not the formal
processes that create the culture change.

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That's how when I was a white, when we
were white and Asian women, we

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created the change is through our
informal nudging of middle level

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processes. So let's go to the next
slide, please. Um uh The next slide

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just shows you and I won't go through
it. Is I've done this research and

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then I also checked my results
validated them that there are only 19

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things that need to be taught in the
area of non technical skills,

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leadership development, which make the
whole difference in early career.

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I'm focusing on early career because
if you, you don't get beyond that,

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you do, you just don't even expect to
have a chance to go beyond that. So

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we won't go through this, but I'll
illustrate some of them in the next

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slide. So let's go to the next slide
and this is where I'm gonna spend

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most of my time. So this was the
project of collecting 100 women of color

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stories. And so let me just start with
Cammy, who has worked for a major

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company in Silicon Valley. And, uh,
she basically has every time she has a

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new manager, in spite of having two
degrees in computer science and

00:16:30.570 --> 00:16:35.005
engineering keeps getting told
occasionally you are not technical enough

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and she did a lot of things. She
ignored it for a while, the feedback. And

00:16:41.389 --> 00:16:44.667
then finally when she took action, she
had, she removed her earrings, she

00:16:44.700 --> 00:16:49.686
removed her jewelry, she started
wearing uh t-shirts and she started

00:16:49.719 --> 00:16:54.525
wearing glasses without lenses, all
the stuff that she had to do in order

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to just perception change the, manage
the perception, since the situation

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, manage the perception and yet remain
authentic to herself. So her story

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is very, very interesting how she
managed to remain totally authentic. But

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adapted. The problem is women of color
don't have role models in their own

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workplaces. So it took her 15 years to
figure things out which she could

00:17:17.880 --> 00:17:21.887
have figured out in two years if she
had had lots of exposure to those

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people. Similarly. So this is a very
interesting story of how she then

00:17:26.948 --> 00:17:30.595
changed that whole perception. And now
she's a master at it. Now, she

00:17:30.628 --> 00:17:34.274
writes technical memos even though she
shouldn't have to. So it's a matter

00:17:34.307 --> 00:17:39.597
of deciding what her strategy is. It's
not right, but it's real. And that

00:17:39.630 --> 00:17:44.085
is what we teach. These are the kinds
of stories and so can he comes into

00:17:44.118 --> 00:17:48.217
the classroom at the leadership
academy and spends time with the students

00:17:48.250 --> 00:17:51.555
and she's a very big leader in Silicon
Valley. So, what she does and she

00:17:51.588 --> 00:17:55.535
has two daughters and she's, they're
both going for masters in computer

00:17:55.568 --> 00:17:59.776
science as well. So now we go to Deb,
who has a slightly different issue,

00:17:59.809 --> 00:18:04.107
which is about a growth mindset around
personal change. And she's also a

00:18:04.140 --> 00:18:08.117
leader in Silicon Valley and she, I
was one of the people I interviewed

00:18:08.150 --> 00:18:13.266
and her thing was typical of many
Asians. You're very introverted and you

00:18:13.299 --> 00:18:18.226
think that's a personality trait that
you have, it's not, you can, you can

00:18:18.259 --> 00:18:22.785
act like an extrovert. And she says
it's no more difficult than learning

00:18:22.818 --> 00:18:28.717
Spanish and she proves it. And now she
is in Vegas reports to Zuckerberg.

00:18:28.750 --> 00:18:33.166
So you know what I'm trying to tell
you is these are stories Nora May is a

00:18:33.199 --> 00:18:39.436
Hispanic woman who connects with her,
her main strength, which is that she

00:18:39.469 --> 00:18:44.226
knows how to ask. She went to MIT she
was a single mom. She learned how to

00:18:44.259 --> 00:18:49.166
ask for everything. Then she used that
skill every time and got promoted

00:18:49.199 --> 00:18:53.416
five times in six years at going. So
her story says, whatever your

00:18:53.449 --> 00:18:57.107
strength is, whether it's resilience
or asking how can you use that

00:18:57.140 --> 00:19:01.512
strength to get going? The new company
really fast. And then Mike, I had

00:19:01.545 --> 00:19:06.891
him up there because I really want to
tell you that sometimes I use like a

00:19:06.924 --> 00:19:11.831
Hispanic male. Mike is a Hispanic male
from a Fortune 100 company. And he

00:19:11.864 --> 00:19:17.357
comes and we ask him who's the best
intern you ever had? And then he tells

00:19:17.390 --> 00:19:21.766
the story of Jay who is the best
intern he ever had. And then he says in

00:19:21.799 --> 00:19:27.426
the talk about yourself first meeting
with my intern, how that in turn

00:19:27.459 --> 00:19:33.016
impressed the hell out of Mike and
then shape the assignment that the

00:19:33.049 --> 00:19:37.266
attorn got. So you can shape your
early assignments if you're smart about

00:19:37.299 --> 00:19:41.585
how you reflect your, your strength to
your manager. So it's all about

00:19:41.618 --> 00:19:47.857
solutions. The mini case methods that
we are developing really allow the

00:19:47.890 --> 00:19:53.996
women in the class to look at the
range where they want to operate and

00:19:54.029 --> 00:19:59.565
many of them shift where they operate
within a six week time frame. That

00:19:59.598 --> 00:20:05.065
is the critical part. So let's go to
the next slide. So what we did is we

00:20:05.098 --> 00:20:11.325
actually did a summer academy with 54
students and Zoom and we did it

00:20:11.358 --> 00:20:14.877
because summer internships were
canceled and people were calling us. And

00:20:14.910 --> 00:20:19.897
so we said let's do a summer academy.
And so we did it on Zoom completely

00:20:19.930 --> 00:20:25.085
and look at the results up there, the
results and we had a control group

00:20:25.118 --> 00:20:30.006
and we had these people whom we, we
took half the people that had applied

00:20:30.039 --> 00:20:34.335
and they are reporting less stress and
anxiety, more confidence in their

00:20:34.368 --> 00:20:38.857
negotiation skills, greater. They're
gonna do other leadership skills,

00:20:38.890 --> 00:20:42.476
enhanced perception. So the this is
relative to a control, 100 and nine

00:20:42.509 --> 00:20:46.055
people applied, we took half of them
and the other are a control group and

00:20:46.088 --> 00:20:51.117
this is before and after six weeks. So
the the partnership to do this was

00:20:51.150 --> 00:20:55.506
formed between University of
Massachusetts, Harvard Kennedy School and

00:20:55.539 --> 00:21:02.597
myself and the test, uh pilot test was
passed. The students came, 54 came

00:21:02.630 --> 00:21:08.526
, 53 stayed. So they and they learned
and all of this was done in a

00:21:08.559 --> 00:21:13.916
virtual setting. And these assets that
we have done that we have created

00:21:13.949 --> 00:21:18.976
two assets, that framework that I
showed you with all the 19 levers. And

00:21:19.009 --> 00:21:22.936
the second is the story, we have shown
that within four weeks, we were

00:21:22.969 --> 00:21:26.976
able to create a six week curriculum
and do it and deliver it because of

00:21:27.009 --> 00:21:31.217
the pandemic. And that is why I feel
that this asset based model is going

00:21:31.250 --> 00:21:36.647
to succeed. Let's keep going. Do I
have one or two minutes now?

00:21:36.680 --> 00:21:42.627
Next steps? So one more minute, rossi
one more minute. So I want to engage

00:21:42.660 --> 00:21:46.176
with engage educational institutions
because there are three things they

00:21:46.209 --> 00:21:50.196
are not doing right. They're advising
women of color the same way as they

00:21:50.229 --> 00:21:54.016
would advise a white man. And I want
to tell you what those three, I don't

00:21:54.049 --> 00:21:58.426
have time to tell you what they are.
Then there are hypotheses. I need

00:21:58.459 --> 00:22:03.055
that need to be validated through
proper research. But I have gotten that

00:22:03.088 --> 00:22:08.426
from my work and I want to convert the
pilot material so that everyone is

00:22:08.459 --> 00:22:13.006
going to be open source. Anybody that
wants it can use it anywhere in the

00:22:13.039 --> 00:22:17.387
and then I want to do the other things
and then engage with tech form. So

00:22:17.420 --> 00:22:21.805
last slide is just a thank you. Slide.
Let's go to the last slide and the

00:22:21.838 --> 00:22:25.555
grant has given me the credibility. I
always had credibility personally

00:22:25.588 --> 00:22:29.825
for having succeeded in tech. But not
that I know anything about how I

00:22:29.858 --> 00:22:34.906
could teach Black Hispanic women about
anything. Nobody would trust me to

00:22:34.939 --> 00:22:39.285
do that. Black computer was the first
place that gave me a platform to

00:22:39.318 --> 00:22:43.805
teach some of my ideas. And I'm really
glad I got this grant to do this.

00:22:43.838 --> 00:22:47.526
So and then the budget gave me the the
budget to hire one teaching fellow.

00:22:47.559 --> 00:22:52.315
So I really appreciate the support.
This is my dream with or without walk.

00:22:52.348 --> 00:22:55.956
It's my dream. This is going to happen
and we already did that this

00:22:55.989 --> 00:22:58.526
summer. We're going to do it again
next summer and now we're gonna scale

00:22:58.559 --> 00:23:04.196
it nationally. That is what our plan
is. Thank you. Thank you so much Roy

00:23:04.229 --> 00:23:08.746
and particularly for your generous
offer to make your curriculum um open

00:23:08.779 --> 00:23:16.055
access. Um Let's move on next. We have
Joan C Williams who will be talking

00:23:16.088 --> 00:23:23.717
about workplace experiences of women
of color and tech. Joan. Um Many

00:23:23.750 --> 00:23:27.545
thanks for the consortium for all the
wonderful support they've given me.

00:23:27.578 --> 00:23:32.315
Um It's just been a really um a dream
of mine to be able to do another

00:23:32.348 --> 00:23:40.348
study um in this arena. Um So, uh next
slide,

00:23:40.809 --> 00:23:45.815
um we believe that what we have done
with the consortium support is the

00:23:45.848 --> 00:23:51.186
largest quantitative study of women of
color and tech. We did 12 inter in

00:23:51.219 --> 00:23:56.717
depth interviews. Uh We did a
quantitative survey with 215 participants,

00:23:56.750 --> 00:24:04.325
100 and 89 women of color. And you can
see that 65% of the people uh who

00:24:04.358 --> 00:24:11.446
responded were individual
contributors. 27% were managers and about 8%.

00:24:11.479 --> 00:24:15.835
 Other next slide.

00:24:15.868 --> 00:24:21.847
Um What I have done is taken this huge
literature on racial and gender

00:24:21.880 --> 00:24:26.906
bias from uh experimental social
psychology, industrial organizational

00:24:26.939 --> 00:24:32.627
psychology, um and individual uh uh
and behavioral economics and

00:24:32.660 --> 00:24:38.170
integrated into five basic patterns of
workplace bias in professional

00:24:38.203 --> 00:24:43.920
workplaces. Um The first pattern which
is triggered both by race and by

00:24:43.953 --> 00:24:48.831
gender as well as other vectors of
status is that some groups have to

00:24:48.864 --> 00:24:53.361
prove themselves more than others,
which means that some groups literally

00:24:53.394 --> 00:24:59.206
have to be more competent than uh
others in order to succeed. So that's

00:24:59.239 --> 00:25:03.217
the prove it again pattern, technical
name, descriptive stereotyping, um

00:25:03.250 --> 00:25:09.647
leniency bias, um attribution bias and
other uh other names. The second is

00:25:09.680 --> 00:25:13.906
what I call the tight rope is that
some groups have to be savvier than

00:25:13.939 --> 00:25:19.506
others in order to succeed. The
easiest way to explain this is that for

00:25:19.539 --> 00:25:23.325
white men in professional workplaces,
they just need to be authoritative

00:25:23.358 --> 00:25:28.496
and ambitious. But every other group
needs to be authoritative and

00:25:28.529 --> 00:25:33.607
ambitious in a way that's acceptable
to the white men in their environment.

00:25:33.640 --> 00:25:39.325
And that means that there's often a
ding for assertive behavior. Um And

00:25:39.358 --> 00:25:45.006
that groups other than white men,
sometimes elite white men. Uh um it's

00:25:45.039 --> 00:25:49.686
even narrower than white men, but uh
usually it's white men. Uh uh So

00:25:49.719 --> 00:25:56.236
every other group is pressured to
behave in deferential ways and also play

00:25:56.269 --> 00:26:01.666
subordinate roles which really
influences their access to high quality

00:26:01.699 --> 00:26:07.357
assignments. Um The third is that and
they uh by the way and that they're

00:26:07.390 --> 00:26:12.597
also often um faulted for personality
problems. Um The third is um

00:26:12.630 --> 00:26:18.756
maternal wall. This is the strongest
trigger of gender bias. Um It's that

00:26:18.789 --> 00:26:23.496
um basically motherhood triggers very
strong negative competence and

00:26:23.529 --> 00:26:29.456
commitment assumptions. The fourth
pattern I call the tug of war and

00:26:29.489 --> 00:26:33.617
that's really the in group favoritism
works for some but not for others.

00:26:33.650 --> 00:26:40.476
Because often gender bias against
women, feels conflicts among women and

00:26:40.509 --> 00:26:46.805
racial bias sometimes feels conflicts
among um people of color as well to

00:26:46.838 --> 00:26:52.147
white, not white enough. And then the
fifth pattern is racial stereotypes

00:26:52.180 --> 00:26:56.097
that are not picked up by the other
four patterns. A lot of racial

00:26:56.130 --> 00:27:00.107
stereotypes are picked up by proved
again, tight, open tug of war, but

00:27:00.140 --> 00:27:04.416
there's some elements that aren't
particularly relevant in tech is that a

00:27:04.449 --> 00:27:09.367
people of Asian descent are seen as um
good for technical jobs but not

00:27:09.400 --> 00:27:13.756
leadership and other people of color
are seen as not technical enough as

00:27:13.789 --> 00:27:18.926
we've heard. And for um black
professionals in this as in so many other

00:27:18.959 --> 00:27:23.075
professional workplaces, their
experience really stands out because of the

00:27:23.108 --> 00:27:28.516
startling levels of disrespect that
they often encounter now who reports

00:27:28.549 --> 00:27:35.156
the highest levels of bias. Um in
general, a East Asian women in our

00:27:35.189 --> 00:27:40.246
sample reported the highest average
levels of bias. This may have been

00:27:40.279 --> 00:27:45.607
because we were focused on 2010 when
President um Trump was going around

00:27:45.640 --> 00:27:49.776
saying things like uh that, that he
was angry about the quote, the Chinese

00:27:49.809 --> 00:27:55.075
virus. Next slide.

00:27:55.108 --> 00:28:00.986
Here's an example of prove it again
bias. We're always looked at as why

00:28:01.019 --> 00:28:05.756
did you deserve it? Not because I have
the brain power to support me being

00:28:05.789 --> 00:28:10.467
in the role. It doesn't matter how
well I perform. I feel like I have to

00:28:10.500 --> 00:28:16.377
go above and beyond. This is a pattern
that we have found again and again

00:28:16.410 --> 00:28:21.815
, we studied six different industries.
Um african-american women always

00:28:21.848 --> 00:28:26.236
report the highest levels. Uh Well,
women of color always report the

00:28:26.269 --> 00:28:31.285
highest levels of prove it again bias.
And african-american women among

00:28:31.318 --> 00:28:35.906
them typically report the highest
levels of prove it again bias because

00:28:35.939 --> 00:28:39.936
they're triggering two sets of
negative competence assumptions, one based

00:28:39.969 --> 00:28:45.276
on gender and one based on race. Next
slide.

00:28:45.309 --> 00:28:51.597
Um So here for tight rope. Um What you
see here is like Lyr scale. So

00:28:51.630 --> 00:28:56.085
these uh lyre scale measures the
strength of bias from not at all to very

00:28:56.118 --> 00:29:01.127
strong. So you can see that, that the
uh East Asian women report the

00:29:01.160 --> 00:29:06.647
highest levels of pushback for
assertive behavior. Um All other women are

00:29:06.680 --> 00:29:10.728
in between and what white women report
the lowest levels. Although in

00:29:10.761 --> 00:29:15.518
study after study, we have reported,
um white white women report sharply

00:29:15.551 --> 00:29:19.949
very sharply lower levels than white
men. But you can see that there is a

00:29:19.982 --> 00:29:25.619
um both a gender and a racial
hierarchy as is so common in these patterns.

00:29:25.652 --> 00:29:32.562
Then the next is with maternal wall.
Um uh My ne my confidence and

00:29:32.595 --> 00:29:37.342
commitment were questioned after I had
Children. Um You can see that uh

00:29:37.375 --> 00:29:43.062
Latinx women reported the strongest
bias among this. There's a very strong

00:29:43.095 --> 00:29:46.993
, they very consistently report the
strong, the strongest maternal law

00:29:47.026 --> 00:29:52.753
bias. Um And then white women on the
other side and all other women in

00:29:52.786 --> 00:29:59.956
between. Uh next slide, maternal well
bias um includes both um having your

00:29:59.989 --> 00:30:04.016
confidence and que and commitment
questioned after you had Children. But

00:30:04.049 --> 00:30:08.315
also if your confidence and commitment
are indisputable, for example, if

00:30:08.348 --> 00:30:13.397
you work long hours, then um you're
deemed for that too, you trigger

00:30:13.430 --> 00:30:17.516
dislike. She's a bad mother. So she's
probably a bad person and also

00:30:17.549 --> 00:30:20.367
you're held to higher performance
standards. So it's kind of damned if you

00:30:20.400 --> 00:30:26.085
do. Damned if you don't. Um, anger is
another tight rope pattern because

00:30:26.118 --> 00:30:31.397
again, white men have a lot more scope
in many workplaces to show anger

00:30:31.430 --> 00:30:36.857
than any other group. Here's a native,
uh, Alaskan native woman. When I

00:30:36.890 --> 00:30:41.666
have a very strong opinion about
something I take special care includes in

00:30:41.699 --> 00:30:46.347
choosing my words. If something has
made me angry in a meeting, I take it

00:30:46.380 --> 00:30:50.627
out of the meeting, write down my
anger, give it a day or two and then I

00:30:50.660 --> 00:30:55.006
try to address it later when I'm
feeling less emotionally attached to that

00:30:55.039 --> 00:31:00.127
issue. So this picks on something up
that Rocky said, I mean, uh I wrote a

00:31:00.160 --> 00:31:04.906
book in 2014 called What Works For
Women at work in which I interviewed

00:31:04.939 --> 00:31:09.785
100 and 27 wise women and asked them,
how do you navigate successfully

00:31:09.818 --> 00:31:15.476
through gender bias? And um so one of
the, and what I found basic bottom

00:31:15.509 --> 00:31:18.897
line is, you know, women can do
anything backwards and heels, but they

00:31:18.930 --> 00:31:22.986
have to be twice as good. Um And not
only just in terms of their technical

00:31:23.019 --> 00:31:27.285
skills, that's to prove it again, they
have to be twice as good in terms

00:31:27.318 --> 00:31:31.976
of um human relations. And you see all
of this uh background level of

00:31:32.009 --> 00:31:36.325
politically, political savvy and the
extra emotion work that this native

00:31:36.358 --> 00:31:42.897
Alaskan woman has to do to be
successful in her workplace. Next slide.

00:31:42.930 --> 00:31:49.176
Um Women also have far um higher
levels of uh the office housework um that

00:31:49.209 --> 00:31:53.357
one woman said I've constant, I'm
constantly slotted into admin roles even

00:31:53.390 --> 00:31:56.795
though I have a master's degree and
have been physically looked past so

00:31:56.828 --> 00:32:02.496
many times. Um Women of all races get
pressure to do more administrative

00:32:02.529 --> 00:32:07.825
housework and behind the scenes work.
Uh And um women of all races and men

00:32:07.858 --> 00:32:11.926
of color get less access to the
glamour work. Another very strong tight

00:32:11.959 --> 00:32:15.565
rope pattern. We see again and again,
we saw it in the status set as well.

00:32:15.598 --> 00:32:20.516
Next slide, some evidence is that
Latinx women have the highest levels.

00:32:20.549 --> 00:32:26.696
Um talk of war bias. Um This is
conflict within um uh uh a racial or

00:32:26.729 --> 00:32:31.867
gender group. You can see South Asian
women were by far the tall, the

00:32:31.900 --> 00:32:36.516
highest we aggregated racial and
gender bias. This uh we have persistent

00:32:36.549 --> 00:32:42.305
reports of um conflict with. So with
um uh South Asian men that may be

00:32:42.338 --> 00:32:46.357
what's going on here and you see the
same pattern and then the racial

00:32:46.390 --> 00:32:51.347
pattern of being disrespected or
demeaned at work again, as in many other

00:32:51.380 --> 00:32:56.236
data sets, black women report the
highest levels. And then we see the same

00:32:56.269 --> 00:33:02.075
distribution among different groups of
women. Next slide.

00:33:02.108 --> 00:33:08.075
Um uh uh This is there, there is this
sort of concept of isolationism that

00:33:08.108 --> 00:33:11.186
happens when you're the only one who
looks like you since you're the only

00:33:11.219 --> 00:33:15.357
Latina um that you have to represent
your whole group. So anything you do

00:33:15.390 --> 00:33:18.956
, if it's going badly, everyone in the
room is going to think that Latina

00:33:18.989 --> 00:33:22.726
engineers uh of engineers and uh
Latina engineers in a bad way in the

00:33:22.759 --> 00:33:27.976
future. Um That's uh that's a very
typical example uh of tug of War next

00:33:28.009 --> 00:33:30.397
line.

00:33:30.430 --> 00:33:35.867
Um I'll just end with a few examples
of the bias interrupters because as

00:33:35.900 --> 00:33:41.746
Rotten pointed out um uh to address
systemic racism and sexism, you need

00:33:41.779 --> 00:33:45.887
to change systems and you need to
change it with systems thinking. And so

00:33:45.920 --> 00:33:50.467
we have developed biased interrupters
and I'll just end with a couple of

00:33:50.500 --> 00:33:56.719
examples. We um I wrote a 2.5 document
that um integrated racial and

00:33:56.752 --> 00:34:01.590
gender bias and showed and described
how it typically takes uh uh plays

00:34:01.623 --> 00:34:05.788
out in performance evaluations and
just giving people that document and

00:34:05.821 --> 00:34:11.320
reading them through. It led to
sharply higher bonuses and statistically

00:34:11.353 --> 00:34:16.119
significantly higher performance
evaluations for black women and black men

00:34:16.152 --> 00:34:20.892
and also white women. And then
finally, um and a bias interrupter, I'm

00:34:20.925 --> 00:34:28.173
gonna be proposing in our report um uh
on women of color in tech is that

00:34:28.206 --> 00:34:34.552
um women of color um really often get
caught doing a lot of diversity work

00:34:34.585 --> 00:34:37.872
for which they are not paid and which
they get no credit for and they get

00:34:37.905 --> 00:34:42.736
no administrative support for and they
want to continue to do the work.

00:34:42.769 --> 00:34:46.836
But what I have vetted with them, the
idea that if they are asked to do

00:34:46.869 --> 00:34:51.615
that work, they should be provided
with adequate um administrative support

00:34:51.648 --> 00:34:55.615
so that all they have to do is just
find the speakers and then somebody

00:34:55.648 --> 00:34:59.135
else in the org does everything else.
That's a good example of an

00:34:59.168 --> 00:35:03.256
organizational bias interrupter. Many,
many thanks. I appreciate the

00:35:03.289 --> 00:35:05.756
opportunity.

00:35:05.789 --> 00:35:12.106
Thank you, Joan. I love the bias
interrupters and um hearing how it can

00:35:12.139 --> 00:35:18.086
make the systemic change that we all
know needs to occur. Next, we have

00:35:18.119 --> 00:35:23.646
Heather Metcalf, Aaron Kelly and Aspen
Russell, their presentation stem to

00:35:23.679 --> 00:35:28.936
market conscious commercialization
over to you. Thank you so much, Kim.

00:35:28.969 --> 00:35:32.675
And I wanna just extend the gratitude.
Every other presenter has to um all

00:35:32.708 --> 00:35:35.376
the folks that are there. I'm Aspen
Russell. We'll be presenting on behalf

00:35:35.409 --> 00:35:39.967
of Erin and Heather and we can hit the
next slide.

00:35:40.000 --> 00:35:44.727
All right. So uh the work that uh Kr
and A su helped us do is built on a

00:35:44.760 --> 00:35:48.706
foundation of work we had done a
couple of years prior. Um So we had a

00:35:48.739 --> 00:35:51.807
couple, we had an accelerator for stem
trained women and we also were

00:35:51.840 --> 00:35:54.577
doing what's called intentional
investing where we were targeting

00:35:54.610 --> 00:35:57.967
investors and doing biased trainings.
Um So we could learn from the women

00:35:58.000 --> 00:36:01.307
in Stem and the Accelerator Program
and translate that knowledge onto the

00:36:01.340 --> 00:36:05.276
investors. Uh These are a couple of
our findings um for that, it's not a

00:36:05.309 --> 00:36:08.517
pipeline problem. Women of color,
folks of color and entrepreneurship are

00:36:08.550 --> 00:36:12.546
there. It is the active avoidance and
you know, canceling out of these

00:36:12.579 --> 00:36:15.736
people existing, which is why the
funding is not going there. Uh In

00:36:15.769 --> 00:36:18.615
general, the second is that boot camps
don't work. Surprise, surprise if

00:36:18.648 --> 00:36:22.026
you have care responsibilities, you're
not going to go to a Y Combinator

00:36:22.059 --> 00:36:25.666
House with a bunch of men and just
stay there 24 7 for a week. It's not

00:36:25.699 --> 00:36:28.537
really conducive to the majority of
entrepreneurs who need to get this

00:36:28.570 --> 00:36:31.945
work done. However, relevant to the
work we're going to talk about today

00:36:31.978 --> 00:36:35.586
um is about gatekeepers. Uh So in our
interviews with uh venture

00:36:35.619 --> 00:36:39.546
capitalists and angels, there's a lot
of blame being shifted on to the

00:36:39.579 --> 00:36:44.026
entrepreneurs about their relationship
and this pipeline issue. However,

00:36:44.059 --> 00:36:47.566
through those interventions, we were
trying to re re engage the focus on

00:36:47.599 --> 00:36:51.675
the people who are the gatekeepers to
support organization and the funders

00:36:51.708 --> 00:36:55.706
that they can really do the work
that's necessary to systemically shift

00:36:55.739 --> 00:37:00.106
the culture of the system to allow
more folks into. Um you know, the

00:37:00.139 --> 00:37:04.106
funding pipelines that we are trying
to address in this case. Uh So this

00:37:04.139 --> 00:37:07.135
translates directly into the work
we're doing. Uh with Kor, you can get

00:37:07.168 --> 00:37:12.666
the next slide, please. I um so we
wanted to target a different audience.

00:37:12.699 --> 00:37:16.276
So we wanted to do tech transfer
offices at research institutions because

00:37:16.309 --> 00:37:21.115
they're quite different than venture
capitalists um or panels that we'd

00:37:21.148 --> 00:37:24.686
worked with before. So what you're
seeing is a selection of six questions

00:37:24.719 --> 00:37:27.595
from our pres survey. Uh where we were
trying to understand for the

00:37:27.628 --> 00:37:31.675
specific folks at this uh research
institution, what their perception was

00:37:31.708 --> 00:37:35.115
, a lot of what this study was about
was going into tech transfer office

00:37:35.148 --> 00:37:39.269
doing a bias uh workshop um about
their perceptions and then seeing what

00:37:39.302 --> 00:37:42.599
the reality was and then providing
policy suggestions or cultural changes

00:37:42.632 --> 00:37:46.218
that they could do to um better the
representation and support and

00:37:46.251 --> 00:37:50.738
retention of, of women and folks of
color and entrepreneurship. So if we

00:37:50.771 --> 00:37:54.499
take a look at what they said, uh they
regularly seek out opportunities to

00:37:54.532 --> 00:37:57.800
support women and people of color,
they are great when they do find these

00:37:57.833 --> 00:38:00.883
folks about working with them to
commercialize diverse city is an

00:38:00.916 --> 00:38:05.541
essential component of success. Uh
They disagree that people of color and

00:38:05.574 --> 00:38:09.932
women enter their office. Um They, you
know, encounter that women and

00:38:09.965 --> 00:38:12.983
people of color have just as much
business acumen as other folks and that

00:38:13.016 --> 00:38:17.173
they are fine with talking about
diversity and other conversations um in

00:38:17.206 --> 00:38:20.383
their office sounds like Utopia. We
are very curious seeing these results

00:38:20.416 --> 00:38:23.943
, how it would actually translate
later on so we can go to the next slide

00:38:23.976 --> 00:38:26.517
, please.

00:38:26.550 --> 00:38:30.566
So our methodology for doing this,
right? It was a workshop. So it was a

00:38:30.599 --> 00:38:34.727
little before lunch and then a few
hours after so a little over half a day.

00:38:34.760 --> 00:38:38.557
Um And the the the requested topic was
networking, right? So how can we

00:38:38.590 --> 00:38:41.945
diversify, be more intentional with
the networks? We know that things like

00:38:41.978 --> 00:38:45.686
word of mouth are very homogenous ways
to recruit people um which doesn't

00:38:45.719 --> 00:38:48.896
lead to great turnover and, and a
diversity of people entering your office.

00:38:48.929 --> 00:38:53.017
So networking was kind of one of the
focuses. Uh we recorded the entire

00:38:53.050 --> 00:38:57.296
workshop. Um And once we had finished
the workshop, we had the recording

00:38:57.329 --> 00:39:00.467
transcribed and then Heather Aaron and
myself went through the full

00:39:00.500 --> 00:39:04.925
transcription, pulling quotes into
thematic categories which we could then

00:39:04.958 --> 00:39:09.385
understand for recommendations as well
as clean other things to translate

00:39:09.418 --> 00:39:13.336
to other folks who are doing um very
similar work. Uh Next question,

00:39:13.369 --> 00:39:19.356
please or next slide. Um So now I
wanna talk a bit about the emergent them.

00:39:19.389 --> 00:39:23.517
So once we had really come through um
all of all of the transcription

00:39:23.550 --> 00:39:27.876
from this particular workshop, we had
pretty deep conversations about what

00:39:27.909 --> 00:39:32.236
it means to do the outreach. So very
similar to our work with venture

00:39:32.269 --> 00:39:37.095
capitalists and um Angels is whose
responsibility is it to make a resource

00:39:37.128 --> 00:39:41.135
known, whose responsibility is it to
have control over the mechanisms to

00:39:41.168 --> 00:39:45.925
get in contact or a hold of someone a
bit different about a university is

00:39:45.958 --> 00:39:49.445
that um the people who theoretically
need this support the entrepreneurs,

00:39:49.478 --> 00:39:54.276
potential entrepreneurs, maybe faculty
or phd students. And it links very

00:39:54.309 --> 00:39:58.626
much into the second emerging theme
about entrepreneurship as a pathway is

00:39:58.659 --> 00:40:02.166
that you have to know a resource
exists to use it. And when a tech

00:40:02.199 --> 00:40:05.526
transfer office is saying that, oh, if
anyone comes into our office, we

00:40:05.559 --> 00:40:08.876
are totally fine to support them, but
is more unwilling to take

00:40:08.909 --> 00:40:11.635
responsibility about anyone knowing
about their resource. Like, that's a

00:40:11.668 --> 00:40:15.026
really, really big issue because
they're relying on word of mouth. When we

00:40:15.059 --> 00:40:18.166
, you know, poked at this question.
They are like, yeah, if someone comes

00:40:18.199 --> 00:40:20.646
to our, if they're successful, they
get the patent to get the license,

00:40:20.679 --> 00:40:23.385
then they refer to someone in their
department, they come in, they get the

00:40:23.418 --> 00:40:27.086
patent to get the license. But the
level of outreach and intentionality

00:40:27.119 --> 00:40:32.017
about who these people are, what the
um networks that they uh have

00:40:32.050 --> 00:40:34.956
inherited or the ones that they're
using, how similar they are, the

00:40:34.989 --> 00:40:37.807
pattern recognition that was happening
there just didn't particularly

00:40:37.840 --> 00:40:41.977
exist. So a really big point across
the investor groups that we have seen

00:40:42.010 --> 00:40:46.445
is this whose responsibility is to
find the right folks. The second thing

00:40:46.478 --> 00:40:49.006
that we are really interested in,
right is that entrepreneurs by this

00:40:49.039 --> 00:40:52.546
pathway, I'm sure if you're in a
university, right. Phd S research phd S

00:40:52.579 --> 00:40:56.256
don't particularly uh advocate for you
to be an entrepreneur. You know, a

00:40:56.289 --> 00:40:59.037
lot of advisors do not have the skills
to teach this and they may not know

00:40:59.070 --> 00:41:03.477
the resources on campus uh to make
this happen for a variety of students.

00:41:03.510 --> 00:41:08.142
So that can be the immediate block as
well as a strong uh you know,

00:41:08.175 --> 00:41:11.662
negative relationship with an advisor.
If you are not going on a strictly

00:41:11.695 --> 00:41:15.331
academic route and you do want to go
into the private sector, for instance.

00:41:15.364 --> 00:41:19.041
Um And having a tech transfer office
in the middle of those conversations

00:41:19.074 --> 00:41:22.211
is something that hasn't been
particularly worked out but is a very common

00:41:22.244 --> 00:41:27.227
uh negative interaction that happens
for this university. The last one

00:41:27.260 --> 00:41:31.155
which is absolutely near and dear to
my heart is evaluation metrics. So if

00:41:31.188 --> 00:41:34.626
we just rewind in our mind a little
bit about all those fabulous things

00:41:34.659 --> 00:41:38.456
this office had to say about how they
solve themselves. Um We were like,

00:41:38.489 --> 00:41:42.166
this is great. You know, obviously you
got us in the door and you're doing

00:41:42.199 --> 00:41:45.385
this workshop, you think you're doing
really, really great. It seems like

00:41:45.418 --> 00:41:51.787
you care about it. Where's the data?
Um It didn't exist. Uh So in a tech

00:41:51.820 --> 00:41:55.477
transfer office, some of the focal
points we're working on are the

00:41:55.510 --> 00:41:59.086
application and then drop off points
with it, right? So you'd look at who

00:41:59.119 --> 00:42:02.186
starts an application, who submits an
application, who comes in for the

00:42:02.219 --> 00:42:06.481
first meeting, who files a patent,
who, you know those in for licensing?

00:42:06.514 --> 00:42:10.220
And then can we cross reference that
with identity demographics to see if

00:42:10.253 --> 00:42:14.162
there's any correlation between uh
certain groups of folks, uh women or

00:42:14.195 --> 00:42:18.081
people of color? And are they dropping
off? Is the uh you know, the open

00:42:18.114 --> 00:42:20.740
response about how they heard about
the tech transfer office? Like all of

00:42:20.773 --> 00:42:24.510
these are, you know, amazing baselines
for continuous improvement, which

00:42:24.543 --> 00:42:29.477
is what we are going through
throughout the uh the workshop, none of this

00:42:29.510 --> 00:42:32.986
was collected and what they had
collected was usually a binary of if they

00:42:33.019 --> 00:42:37.356
had finished an application or not.
And because the system had changed the

00:42:37.389 --> 00:42:41.247
consistency of the way they collected
that data was also non-existent. Um

00:42:41.280 --> 00:42:44.486
So that was one of the really big
trends that we had to work through,

00:42:44.519 --> 00:42:49.425
through this workshop. Um Next slide
please.

00:42:49.458 --> 00:42:53.695
And if you can imagine um doing any
work with real people has some

00:42:53.728 --> 00:42:59.095
challenges. Um And one of those was
biased examples. Uh So folks who may

00:42:59.128 --> 00:43:02.796
pursue similar work, uh It definitely
we would bring up analogies, right?

00:43:02.829 --> 00:43:06.577
Like things like intersectionality or
bias in general are really hard to

00:43:06.610 --> 00:43:10.577
internalize in four or five hours. So
we use a lot of examples about jury

00:43:10.610 --> 00:43:14.385
selection or the issues with fintech
where, you know, men, investors would

00:43:14.418 --> 00:43:18.800
not even look at a fem tech
entrepreneur because they'd talk to their wife

00:43:18.833 --> 00:43:22.709
or it was so beyond their scope of
their lived experience that they just

00:43:22.742 --> 00:43:26.678
cannot deal with it. Um On the other
hand, of jury selections about uh

00:43:26.711 --> 00:43:31.889
more equitable justice happening from
diverse uh jurors and the importance

00:43:31.922 --> 00:43:35.468
of that, right? But we would be
stopped and interrupted numerous times

00:43:35.501 --> 00:43:39.660
whenever we would give analogies or
metaphors. Um that would go into the

00:43:39.693 --> 00:43:43.412
semantics of, of the specific problem
how it did not overlap to the office

00:43:43.445 --> 00:43:47.541
that it, that they were in, that,
that's not them. Um So some

00:43:47.574 --> 00:43:51.782
defensiveness um which can partially
be explained that the leadership of

00:43:51.815 --> 00:43:56.213
this institution wanted us to do this
workshop four out of the seven

00:43:56.246 --> 00:43:59.342
preserve respondents, which is about a
third sided. Coming to this

00:43:59.375 --> 00:44:03.213
training is because the leadership
said that this is, is a training they

00:44:03.246 --> 00:44:07.046
should go to you, right. So something
that um probably was to be expected

00:44:07.079 --> 00:44:11.296
, the second challenge was about
mutual trust. Um So similar to the biased

00:44:11.329 --> 00:44:14.327
examples, there's a lot of pushback on
what the definition of trust was

00:44:14.360 --> 00:44:18.477
relative to a network. The idea that
their trust was on a spectrum um as

00:44:18.510 --> 00:44:22.606
well as the trust between the
facilitators myself, Heather and Aaron and

00:44:22.639 --> 00:44:27.077
the attendees themselves just because
of the, the uh state at which we

00:44:27.110 --> 00:44:31.776
entered the actual intervention or, or
workshop itself. All right, next

00:44:31.809 --> 00:44:34.057
slide, please.

00:44:34.090 --> 00:44:37.967
So from all this, I would like to
provide uh the action steps that we have

00:44:38.000 --> 00:44:42.456
provided for this office and that can
generally be applied uh to a lot of

00:44:42.489 --> 00:44:46.327
folks who are in the entrepreneurship
support um or who are working within

00:44:46.360 --> 00:44:50.566
specifically tech transfer offices. Um
So they should come as no

00:44:50.599 --> 00:44:53.706
particular surprise. But the first one
is continuously improving your

00:44:53.739 --> 00:44:58.557
network. We had a lot of epiphanies
and neurons firing at the it that we

00:44:58.590 --> 00:45:01.276
can balance our critical understanding
of our networks by looking at

00:45:01.309 --> 00:45:06.227
things like do your kids go play
soccer together versus did I inherit my

00:45:06.260 --> 00:45:09.526
network? Right. Did this come from my
advisor? So this is a diversity of

00:45:09.559 --> 00:45:14.945
ways to understand how homogeneity can
exist but not at the surface level

00:45:14.978 --> 00:45:18.046
for your networks between your strong
and your weak ties. I think a lot of

00:45:18.079 --> 00:45:22.396
people were receptive to that kind of
exploration. The second thing is

00:45:22.429 --> 00:45:26.077
about educating your ecosystem, um
understanding the time share and

00:45:26.110 --> 00:45:30.066
coalition that you can have across
your campus, your university to be

00:45:30.099 --> 00:45:32.885
mutually beneficial, to get the work
done that you need to and to

00:45:32.918 --> 00:45:36.916
diversify the way that people get in
your door. The last one should be

00:45:36.949 --> 00:45:39.756
fairly obvious, you need to prove it
to yourself, right? So collecting and

00:45:39.789 --> 00:45:43.827
analyzing data to either prove what
you already think or set a baseline to

00:45:43.860 --> 00:45:46.635
improve on the values that you already
hold. That was one of the things we

00:45:46.668 --> 00:45:49.776
really try to get across is you
obviously care about this. This is a value.

00:45:49.809 --> 00:45:53.856
Now, how can we create a system that
allows you to track and improve all

00:45:53.889 --> 00:45:57.217
of these things? Um And then the last
slide is just our contact

00:45:57.250 --> 00:46:00.436
information again, thanks to everyone,
all the other presenters and the

00:46:00.469 --> 00:46:06.506
folks at A SCN QR. Thank you so much
Aspen, particularly for the reminder

00:46:06.539 --> 00:46:13.276
that intent and outcomes are not
always synonymous. Last but not least we

00:46:13.309 --> 00:46:18.416
have Kate product who will be
presenting access to capital funding

00:46:18.449 --> 00:46:25.969
vehicles and growth of start ups for
founders who are women of color. Take.

00:46:27.949 --> 00:46:29.949
Hi. Um You can move on to the next slide uh We wanted to take so just as a

00:46:35.329 --> 00:46:41.057
backdrop, uh my name is Kate Burdock,
I am CEO of Women 2.0 and founding

00:46:41.090 --> 00:46:45.945
partner of the W Fund. All of that
stuff really revives uh revolves

00:46:45.978 --> 00:46:51.506
strongly around um the start up
community very specifically, of course, um

00:46:51.539 --> 00:46:57.787
gender and representation in that
community. Um We deal with issues and

00:46:57.820 --> 00:47:01.675
have dealt for a while on both sides
of the coin. So both the founder side

00:47:01.708 --> 00:47:06.537
and then also the funding side and of
course, how they match. Um We've

00:47:06.570 --> 00:47:12.925
heard it a couple times here but uh
one of the huge gaps in the industry

00:47:12.958 --> 00:47:20.958
is um first of all, uh 2% of VC
capital, which is normally the type of

00:47:21.360 --> 00:47:26.445
capital that anybody who gets into
this space is directed towards sort of

00:47:26.478 --> 00:47:32.497
the the golden egg, so to speak, uh
goes towards women, uh fully women led

00:47:32.530 --> 00:47:36.106
teams and then 0.06%

00:47:36.139 --> 00:47:41.546
of that goes towards black women. It's
about 0.34% that goes towards uh

00:47:41.579 --> 00:47:46.267
Latinas. Um And it's a further
breakdown from there, but we wanted to

00:47:46.300 --> 00:47:50.945
really narrow in again on uh the women
of color founders. And very

00:47:50.978 --> 00:47:55.195
specifically, we did look at black
women founders for this study. So what

00:47:55.228 --> 00:48:00.206
we wanted to figure out is in their
early stages of funding um what sorts

00:48:00.239 --> 00:48:05.517
of access they have to resources? What
were the resources that they found

00:48:05.550 --> 00:48:09.327
most helpful and important? What were
the resources that they felt least

00:48:09.360 --> 00:48:14.967
helpful, important and to some extent
uh comparative as well to, as we

00:48:15.000 --> 00:48:21.186
opened up the survey to um to uh women
founders from any background. Uh

00:48:21.219 --> 00:48:26.925
some level of um comparative data
between black women founders and non

00:48:26.958 --> 00:48:32.856
black women founders. We can switch to
the next slide.

00:48:32.889 --> 00:48:40.365
Um Very quickly, our uh our data
collection was uh a survey that went out

00:48:40.398 --> 00:48:46.787
again um highlighting various stages,
we focused both on pre launch. Um

00:48:46.820 --> 00:48:53.467
And we had uh several questions that
asked our founders to rate both their

00:48:53.500 --> 00:49:00.026
perception of access, um their actual
access and then how important they

00:49:00.059 --> 00:49:05.816
were to both pre launch and post lost
funding. Um We sent this out over

00:49:05.849 --> 00:49:09.566
our own network. We have several
partner networks that we worked closely

00:49:09.599 --> 00:49:16.586
with as well who again have um founder
audiences um and uh a couple of

00:49:16.619 --> 00:49:21.865
other sort of smaller but very well
focused uh communities that we have

00:49:21.898 --> 00:49:28.247
access to. Um And so we got uh this is
sort of the general breakdown. We

00:49:28.280 --> 00:49:32.706
got just about 60 who identify as
black or African American. We then did a

00:49:32.739 --> 00:49:40.577
phase two qualitative um section with
um 1030 minute interviews. That was

00:49:40.610 --> 00:49:45.376
essentially a follow up from a couple
of these founders. You can go to the

00:49:45.409 --> 00:49:51.416
next section with the next slide,
please. Thank you. So, a couple of the

00:49:51.449 --> 00:49:59.106
key findings and first, I'll stop. And
um part of what we wanted to do

00:49:59.139 --> 00:50:06.467
also was, was really uh work on some
of the gut feelings that we had had

00:50:06.500 --> 00:50:11.385
with working with so many of these
founders as well. And so, um we did try

00:50:11.418 --> 00:50:15.595
to make sure that that, that any bias
is accounted for. But in fact, we

00:50:15.628 --> 00:50:20.086
did, uh it did trickle out to have
some hard numbers in some of the things

00:50:20.119 --> 00:50:25.006
that we've sort of seen anecdotally
across our network. So a couple of the

00:50:25.039 --> 00:50:29.486
key findings um and some of these were
a little more interesting than

00:50:29.519 --> 00:50:35.276
others. This was probably one of the
more interesting ones um in the pre

00:50:35.309 --> 00:50:40.405
launch phase. So this is before uh
ideas are getting off the ground, we

00:50:40.438 --> 00:50:46.046
didn't include incorporation on that,
but essentially the no one knows

00:50:46.079 --> 00:50:50.296
about this up until public launch,
we're ready to get users the pre launch

00:50:50.329 --> 00:50:58.329
phase. Um And it, the number one slot
for all founders was savings. It was

00:50:58.719 --> 00:51:04.807
the most important pre launch uh
resource available. However, there was a

00:51:04.840 --> 00:51:11.997
very large disparity in how much
starting capital founders had. Um for

00:51:12.030 --> 00:51:17.497
Black founders, the most common amount
of start up funding was between the

00:51:17.530 --> 00:51:20.267
range of 5099.

00:51:20.300 --> 00:51:25.385
So about 5000 or so, the second was $0

00:51:25.418 --> 00:51:30.365
comparatively with our non Black
founders, the most common amount of money

00:51:30.398 --> 00:51:37.885
that they started out with was $50,000
plus. So that alone is a really big

00:51:37.918 --> 00:51:43.767
um area to look at for the pre launch.
A couple of the qualitative data

00:51:43.800 --> 00:51:50.695
points that we found in that were um
uh definitely just the straight up

00:51:50.728 --> 00:51:58.256
ability for pre um to have savings at
all. It was also supplemented by the

00:51:58.289 --> 00:52:03.736
value of um like friends and family
around rounds and that sort of thing.

00:52:03.769 --> 00:52:11.769
Um And one of the common threads is
that which we sort of already knew.

00:52:13.418 --> 00:52:19.365
But one of the common threads is that
um black women uh in particular,

00:52:19.398 --> 00:52:24.006
their, their friends and family, they
don't have access to as many people

00:52:24.039 --> 00:52:27.905
who can fill out larger friends and
family rounds than are non black

00:52:27.938 --> 00:52:33.256
respondents. Um So this was a big
area. I think that discrepancy was

00:52:33.289 --> 00:52:40.925
pretty large. Um Next slide, please.

00:52:40.958 --> 00:52:46.865
So credit um This should go as no
surprise. Um Credit was significantly

00:52:46.898 --> 00:52:52.037
harder to access for black founders,
but was considered to be of much

00:52:52.070 --> 00:52:58.345
higher importance once achieved uh to
grow uh to start and grow the

00:52:58.378 --> 00:53:06.111
companies. Um So just as a um uh uh
just a quick sort of the rankings of

00:53:06.144 --> 00:53:11.990
that from a difficulty standpoint,
black founders listed credit as being

00:53:12.023 --> 00:53:18.171
the eighth and we had 19. Um Just so
everybody was, we had 19 resource

00:53:18.204 --> 00:53:24.271
options. Black founders listed it as
eight with eight most difficult to

00:53:24.304 --> 00:53:28.932
access versus non black founders found
it to be 15th most difficult to

00:53:28.965 --> 00:53:33.967
access. But for black founders who
did, who were able to access credit, it

00:53:34.000 --> 00:53:38.456
was the fifth most important resource
versus the 11th most important

00:53:38.489 --> 00:53:40.537
resource.

00:53:40.570 --> 00:53:47.066
Um I will say that for both across the
board credit, once a company was

00:53:47.099 --> 00:53:52.845
launched as and in and in growth phase
uh really dropped in importance for

00:53:52.878 --> 00:53:58.456
everybody across the board. Um in
terms of the growth stage. Um Next slide

00:53:58.489 --> 00:54:03.296
, please.

00:54:03.329 --> 00:54:09.425
Um huge difference in the importance
of loans um for post launch growth of

00:54:09.458 --> 00:54:17.458
a company. Um So for non black
founders, loans were listed as the seventh

00:54:18.090 --> 00:54:23.517
uh most important resource and for
black founders, loans were listed as

00:54:23.550 --> 00:54:31.550
the dead last in the 19th resource. Um
for Black founders, um some of that

00:54:31.628 --> 00:54:36.836
had to do with uh difficulty, some of
that had to do frankly with that the

00:54:36.869 --> 00:54:42.376
black founders um found themselves
able to get lower uh lower amounts of

00:54:42.409 --> 00:54:47.925
loan and therefore, it simply really
became a lower part of their

00:54:47.958 --> 00:54:55.037
resourcing for the companies. Um This
is an area that is interesting um

00:54:55.070 --> 00:54:59.936
and a possible area for digging into
in a little bit. Uh We have some

00:54:59.969 --> 00:55:07.969
recommendations around that in
general. Um Next slide, please.

00:55:08.958 --> 00:55:16.958
And for most of the founders, but more
so for the black founders, the

00:55:17.898 --> 00:55:23.227
stage from uh minimal viable product,
which is essentially like I have

00:55:23.260 --> 00:55:29.186
something that I can go out and test
things on with users. Um to go to

00:55:29.219 --> 00:55:33.436
market seems to be one of the more
difficult hurdles to overcome due to

00:55:33.469 --> 00:55:39.526
lack of resources. And it is where um
especially black founders found the

00:55:39.559 --> 00:55:47.195
most prohibitive hurdles. Um And the
biggest, the biggest um thing that

00:55:47.228 --> 00:55:52.477
they could not achieve when they did,
we're not able to ac access monetary

00:55:52.510 --> 00:55:57.175
sources of resource. So we, we sort of
bucketed our resource into monetary

00:55:57.208 --> 00:56:01.456
that things like literally money. So,
you know, whether it's VC loans

00:56:01.489 --> 00:56:07.296
everything and then non monetary
things like um trade or um interns or

00:56:07.329 --> 00:56:11.756
access to a community group or
something like that. So of the capital

00:56:11.789 --> 00:56:19.789
sources, it was stated that um slow
growth, um limited ability to grow

00:56:20.610 --> 00:56:26.876
teams, anything in that realm was
cited at a at a slightly higher uh

00:56:26.909 --> 00:56:34.577
capacity with our black founders in
that particular stage. Um Next slide,

00:56:34.610 --> 00:56:38.186
please.

00:56:38.219 --> 00:56:42.155
Um This was

00:56:42.188 --> 00:56:47.747
cool in that we think this is a good
opportunity and I'll get to that. Um

00:56:47.780 --> 00:56:53.227
Crowd funding and equity, crowd
funding had a very low usage rate, but

00:56:53.260 --> 00:56:58.506
they were also considered by almost
everybody, but especially um black

00:56:58.539 --> 00:57:03.666
founders to be very difficult to
access. They were perceived as being very

00:57:03.699 --> 00:57:10.166
difficult to access. Um A couple of
the qualitative pieces of feedback

00:57:10.199 --> 00:57:16.986
lead us to believe that this may be
actually due to a lack of education on

00:57:17.019 --> 00:57:23.586
those vehicles. Um We had one
respondent who said I hadn't heard of that

00:57:23.619 --> 00:57:27.706
term. Um And the next thing I'm doing
when I'm finished with this survey

00:57:27.739 --> 00:57:31.345
is to go straight and Google that. So,
um we'll get to that in the

00:57:31.378 --> 00:57:34.666
opportunity section, but we actually
think there's something um pretty

00:57:34.699 --> 00:57:41.675
cool here. Um Next, excuse me, next
slide, please.

00:57:41.708 --> 00:57:43.876
Um

00:57:43.909 --> 00:57:49.365
Angel investing and venture capital
are both perceived to be difficult to

00:57:49.398 --> 00:57:54.066
access and were in fact reported to be
access uh reported as being

00:57:54.099 --> 00:57:59.666
difficult to access. This should come
to no surprise. The additional item

00:57:59.699 --> 00:58:05.316
on this is that in some of the
qualitative responses, our black founders

00:58:05.349 --> 00:58:12.796
were, were hyper aware of the the real
staff behind the numbers. And um so

00:58:12.829 --> 00:58:20.829
as an example, um this woman, this
woman uh stated it's very challenging

00:58:21.530 --> 00:58:26.747
um and almost impossible to get
investment from this group as an African

00:58:26.780 --> 00:58:32.106
American women, I've discovered few
angels and B CS are open to engaging.

00:58:32.139 --> 00:58:37.827
Additionally, we had several people
actually state the the known the

00:58:37.860 --> 00:58:41.066
exactly the stats that I mentioned at
the beginning, they actually stated

00:58:41.099 --> 00:58:49.099
the known um disparities um of how few
dollars in this asset class go

00:58:49.840 --> 00:58:57.840
towards black women founders. Um So,
while similar, it, it did seem to be

00:58:59.019 --> 00:59:04.486
reported qualitatively that there was
a hyper awareness of the disparities.

00:59:04.519 --> 00:59:08.635
So not quite sure if there's something
there, but that was from a

00:59:08.668 --> 00:59:12.385
sentimental standpoint. That was very
interesting to us as we were reading

00:59:12.418 --> 00:59:18.376
through some of the responses um next
slide and I know we're sort of over

00:59:18.409 --> 00:59:25.727
time. So um oops my dots got messed
up. Sorry about that. Couple of the

00:59:25.760 --> 00:59:30.885
key areas for opportunity that we saw
kind of the top ones that we saw.

00:59:30.918 --> 00:59:37.026
There are a couple of, you know,
smaller opportunities, but um the first

00:59:37.059 --> 00:59:41.807
one is increased exposure to debt
based financing that specifically

00:59:41.840 --> 00:59:47.405
support this group of founders. There
are a whole class of um of debt

00:59:47.438 --> 00:59:52.885
based financing vehicles and platforms
that are really upping. One very

00:59:52.918 --> 00:59:58.486
close partner of ours is enrich her.
Um And they have a various set types

00:59:58.519 --> 01:00:03.115
of capital and they're specifically
focused on women, business owners, but

01:00:03.148 --> 01:00:06.997
very, very strong focus on black women
business owners. It's not quite

01:00:07.030 --> 01:00:12.276
exclusive. And so really understanding
how those channels can be opened

01:00:12.309 --> 01:00:17.376
and have that access, that capital be
um much widely accessed because it

01:00:17.409 --> 01:00:23.046
seems to be something that is um
valuable once the once it can actually

01:00:23.079 --> 01:00:28.776
again be obtained. The second thing
which um which we're super excited

01:00:28.809 --> 01:00:34.635
about because it validated again, uh
something that we've been leaning

01:00:34.668 --> 01:00:40.586
into quite a lot, um It didn't
necessarily have the numbers around was an

01:00:40.619 --> 01:00:44.336
increased education around alternative
financing and especially equity,

01:00:44.369 --> 01:00:50.816
crowd funding and crowd funding. Um
We,

01:00:50.849 --> 01:00:57.807
we know again anecdotally that when um
founders actually get educated on

01:00:57.840 --> 01:01:02.787
how these platforms function and work
and how they can go in and run a

01:01:02.820 --> 01:01:09.006
successful campaign, um It does
actually end up being quite valuable. And

01:01:09.039 --> 01:01:12.807
so that that is something that we as
an organization are absolutely gonna

01:01:12.840 --> 01:01:18.606
continue to lean in on, possibly, um
possibly with more gusto so to speak.

01:01:18.639 --> 01:01:25.776
Um One qualitative thing that we
really heard in a variety of different

01:01:25.809 --> 01:01:31.037
ways and how we sort of translated it.
We had a lot of people where the

01:01:31.070 --> 01:01:36.236
knowledge of how to access stuff and
how to get started in the start up

01:01:36.269 --> 01:01:42.236
space, which then is very closely tied
with how the various ways to

01:01:42.269 --> 01:01:47.796
resource your company that
specifically was reported qualitatively several

01:01:47.829 --> 01:01:53.956
times in, in a variety of different
ways. And so trying to both educate

01:01:53.989 --> 01:01:59.876
people and this is this is part of
what we do as an organization. Um And,

01:01:59.909 --> 01:02:05.526
but maybe even having a more formal
channel to have it happen, um

01:02:05.559 --> 01:02:09.256
educating people who don't, who aren't
coming from, you know, the major

01:02:09.289 --> 01:02:14.706
tech hubs or anything like that,
especially educating them. Um And then

01:02:14.739 --> 01:02:18.506
also pointing them towards the right
educating them on the resources and

01:02:18.539 --> 01:02:22.925
pointing them in the right direction
um could be very valuable. Um And

01:02:22.958 --> 01:02:27.486
then lastly just on sort of the MVP
and go to market uh identify

01:02:27.519 --> 01:02:30.695
additional ways to lower the hurdle in
the beginning stages of product

01:02:30.728 --> 01:02:37.217
development, that is a very busy
space. Um However, it does continue to be

01:02:37.250 --> 01:02:42.606
reported from a resourcing standpoint,
so that probably um could be

01:02:42.639 --> 01:02:48.486
flushed out additionally, but still a
still a pain point um in general. So

01:02:48.519 --> 01:02:54.695
those were our big findings and thank
you. Awesome. Thank you so much Kate

01:02:54.728 --> 01:02:59.376
, really appreciate those findings and
it was exciting to see. Um Although

01:02:59.409 --> 01:03:02.986
I guess I shouldn't say exciting
validating to see um some similarities in

01:03:03.019 --> 01:03:06.166
what we're seeing more broadly in the
VC space. And also understanding

01:03:06.199 --> 01:03:09.256
that VC and entrepreneurship is a
really right place for intervention for

01:03:09.289 --> 01:03:14.135
women of color. So I appreciate both
of your presentations. Um So I know

01:03:14.168 --> 01:03:18.675
we are over time and I just wanted to,
to give a huge thank you to all of

01:03:18.708 --> 01:03:22.276
our presenters and our grantees for
the amazing work that you all have

01:03:22.309 --> 01:03:26.356
done. Um As you all can see, there's
some really useful data that I think

01:03:26.389 --> 01:03:30.816
can be applied immediately across um
all different levels of the pipeline

01:03:30.849 --> 01:03:34.967
to think about. How do we better
support um And encourage women of color

01:03:35.000 --> 01:03:39.727
um to persist in computing and
entrepreneurship. Um And thank you for

01:03:39.760 --> 01:03:43.467
joining us and listening in on the
findings. And I encourage you to reach

01:03:43.500 --> 01:03:48.467
out to any of the individuals that you
um found some interesting or

01:03:48.500 --> 01:03:51.736
compelling findings to get more
information and just wanted to give

01:03:51.769 --> 01:03:55.287
everyone a quick reminder that we will
share out the slides and also

01:03:55.320 --> 01:03:59.316
recorded a recording of this session.
Um And one final thank you to

01:03:59.349 --> 01:04:02.526
pivotal for funding this work and to
our advisory board members for

01:04:02.559 --> 01:04:06.986
helping to guide all of the uh work of
the collaborative. So, thank you so

01:04:07.019 --> 01:04:12.000
much and I hope everyone has a
wonderful rest of your week.