Externalities
Revealing Hidden Natural
Costs Through Legislation on
Product Labeling
Bryan Armbrust

Who Am I

The Realization


2016… and since.

Why Am I Talking To You

Problem


Externalities

Solution


Reveal hidden costs; extinguish externalities



Enable consumers

Solution Strategy & Tactics


Governmental legislation



Integration in systemic policy

Timing


NOW

Impact


Shift in economic models, potential slowing of growth

Success


What we choose is what we deserve