marketing your library in the
digital age
podcasts, streaming
videos and social
networking

lib.asu.edu/librarychannel

Matthew Harp
Digital Library Production Manager
Informatics and Cyberinfrastructure Services

70,000+ Students
4 Campuses
Expanding Online Programs

the library channel
click to watch video

click to view video

podcasts

video podcasts

click to watch video

collaborations

7,300series views

Simon Ortiz lectures

“I hate when
things are
hard to
understand or
complicated. It
needs to say
what it is.”

keep it simple

the library minute

production cycle

ideas
everyone can contribute
we make it happen
plan ahead

ASU brand
=
library brand

integration

integration web

distribution

LibGuides

descriptions/metadata

tags
resource links

twitter feed

leverage resources

socialconnections

engage

StudentsRespond

Comment on The Mighty Marching Sun Devils (Podcast) by Eveyette Mendoza
November 16, 2009 2:12 PM
cool cool info.
Comment by JulietLD09 via Twitter February 6, 2011
Just added @asulibraries add em if you need help w books and such

Comment on Library Minute: Tunes for Finals by Sam Rios
December 13, 2009 via Twitter
I didn't even know about this! I happen to be going to the library now and I am
going to make a play-list. Thanks!

Jabez LeBret on Double Vision Podcast
November 2, 2010 at 12:37 pm
I was recently speaking at an all artist event
in Seattle and quoted this podcast a few
times…just wanted to say great job! and
Thanks

lessons
budget
keep it real
keep it simple
university brand

marketing your library in the
digital age
lib.asu.edu/librarychannel

Thank You!

Matthew Harp
Digital Library Production Manager
Informatics and
Cyberinfrastructure Services

mharp@asu.edu