creating short and
effective outreach videos
Matt Harp
mharp@asu.edu

Mimmo Bonanni
mimmo@asu.edu

Anali Perry
anali.perry@asu.edu

Workshop Outline

What are YOUR goals?

Minute 33: Exhibits
View on YouTube

Other Library Minutes and shorts...

LWTC Learning Commons
View on YouTube

University of Waterloo
View on YouTube

USC Libraries
View on YouTube

Texas Tech University Library
View on YouTube

ideas
plan and schedule
meet goals

talking points

“I hate when
things are
hard to
understand
or
complicated.
It needs to say
what it is.”

keep it simple

Try it!
Take an idea and workshop it.
Nailing down the 3 - 5 points you can
tackle in a minute
Snippets (not brochure length dialogue)
forming a brief narrative (talking points)
hardest part in planning
Introduce, highlight and wrap up
NO Script
NOT a Tutorial

You have 20 minutes!

Suggestions....
1. Securing your stuff
2. Library Spaces
3. author readings
4. children's books
5. How to signup for a
library workstation
6. Printing
7. Borrow eBooks Read
on your kindle or nook

Try it!
●
●
●

Pick talent (1 – 2 people)
Crew (rotate): 1 camera, 1 Sound, 1 director, assistants
Record opening, points, and closing

HAVE FUN
You have 20 minutes!

edit
refine till it’s right

Try it!
Import and organize footage
Add in and out to clips
Drag to timeline
Adjust edit and repeat
Add Graphics
Add Music and effects
Remember to Save your Project

What you should learn…
Identify Preview and Program monitors
Timeline basics
Keyboard Shortcuts
Adjusting Edits in Timeline
Difference between video and audio
tracks
Keeping Sync

You have 40 minutes!
Basic Tip: “Scrub” Final Cut Timeline View quickly, easily!
You can use the J-K-L keys to play a clip or a sequence backward of forward. Multiple taps increase speed.
J -> Play backward
K -> Stop playing
L -> Play forward

"I" sets in Point
"O" sets Out-Point

Try it!
Save Project
●Export Using Quick Time
●Open Compressor
●Import Source
●Add Metadata
●Select Formats
●Select Destination
●Review
●

You have 20 minutes!

What you should learn…
Formats and Compression
Metadata Basics

finally…

distribute
and promote

Try it!
●
●
●
●

Load content to web
Discuss distribution option
Metadata:How would you describe?
Talk Marketing Strategies

integration

descriptions/metadata

tags
resource
links

twitter feed

leverage resources

lessons
budget
keep it real
keep it simple

questions
Matthew Harp
mharp@asu.edu

/asulibraries

@asulibraries

Mimmo Bonanni
mimmo@asu.edu

lib.asu.edu/librarychannel

Anali Perry
anali.perry@asu.edu
https://sites.google.com/a/asu.edu/shortlibraryvideos/