Whitney Love

Disconnect

Disconnect

Disconnect

Disconnect
Rich folks in the ’burbs

Disconnect
Staged fun isn’t fun
Rich folks in the ’burbs

Disconnect
Staged fun isn’t fun
Rich folks in the ’burbs

Goals
1-2
New Activity
Goal

Continued Action

Conversation

Pilot

Demystify

TAKE PUBLIC
TRANSPORTATION

TAKE PUBLIC
TRANSPORTATION

TAKE PUBLIC
TRANSPORTATION

TAKE PUBLIC
TRANSPORTATION

The struggle cont…
✘ASU Sign-Ups
✘Tabling & Email Blasts
✘Hurricane Irma
✘Engagement & Nagging

83 sign ups
27%
participation!

30% completion

3

57%
Above &
Beyond

New Behaviors

5

Continued
Behaviors

106
Total
Behaviors

Lessons Learned
✘ Incentives
✘ Perseverance
✘ Audience
✘ Bottom-up vs.
Top-down

Next Steps
Message SUSTY to @SustyBot on Telegram
University Sustainability Practices
Prerequisite Levels for Non-Susty Audience
Pilot Project 2.0

Thanks!
Any questions?