FY2026-2029 STRATEGIC PLAN Goodyear is committed to providing the best quality of life for our residents. A place they can be proud of while raising a family, working close to home, and enjoying our unique amenities. Having a winning team starts with having a good game plan so everyone is working towards common goals. To meet these goals requires strategic planning and input from City Council, city staff and residents. Over the past eight months, the city has conducted both community and employee surveys to get valuable feedback on what our residents expect and what our employees need, and to ensure we continue attracting the best talent and providing outstanding services. The community and employee surveys served as the foundation for what is included in our city’s strategic plan, and many elements of the plan include direct feedback received from our community and our city employees. In addition, both the city’s leadership team and City Council held retreats to consider priorities for the annual strategic plan update. This plan will serve as a visionary document and would not have been possible without the valuable input and strong leadership of the City Council. To track and guide the plan’s implementation, city staff will provide quarterly status updates to Council. The plan will focus on the following areas: • Fiscal & Resource Management • Economic Vitality • Safe & Vibrant Community • Innovative & High Performing Organization • Infrastructure Each of these focus areas have guiding principles and specific, Wynette Reed GOODYEAR CITY MANAGER measurable activities to be completed within the next four fiscal years (FY) 2026-2029. The plan will guide how we invest and focus both our fiscal resources and staff’s time, ensuring the city stays on track by making deliberate, smart, and sustainable choices for the future of Goodyear. I am pleased to present the FY2026-2029 City of Goodyear Strategic Plan that can be tracked and monitored by Council, residents, and staff to ensure we meet our goals and achieve our mission of of enhancing our community’s prosperity. 2 TABLE OF CONTENTS 2 5 6 7 9 11 14 17 LETTER FROM THE CITY MANAGER GOODYEAR VISION AND MISSION STATEMENTS GOODYEAR VALUES FISCAL & RESOURCE MANAGEMENT ECONOMIC VITALITY SAFE & VIBRANT COMMUNITY INNOVATIVE & HIGH PERFORMING ORGANIZATION INFRASTRUCTURE GOODYEAR VISION GOODYEAR VISION The city of Goodyear will be a great place to live, work and raise a family; a growing community that provides quality economic and social opportunities, recreational activities, and options for healthy living. We will be known as a destination place for regional shopping, dining, and entertainment; a destination for higher education designed for workforce needs; a place for diverse job opportunities and an inventory of industries; an incubator for entrepreneurs; a hub of sports, tourism, arts, and culture in the West Valley. GOODYEAR MISSION GOODYEAR MISSION The city of Goodyear will provide the finest municipal services and quality of life to enhance our community’s prosperity through citizen and employee participation. We are committed to the stewardship of resources and fulfillment of the public trust. Our Purpose Goodyear is on the leading edge of tremendous growth and quality economic and development opportunities. By eliminating barriers and staying adaptable, we will take calculated risks to maximize the community’s potential. With a strong team approach that includes unified leadership, a talented workforce, and an involved citizenry, we deliver services to meet the needs of our city so that Goodyear continues to be a thriving sustainable community for all. 5 GOODYEAR VALUES The city of Goodyear and its employees serve residents according to SIX core values. 6 FISCAL & RESOURCE MANAGEMENT 7 GUIDING Implement fiscally sustainable initiatives that allow the city to proactively plan, recruit, maximize and retain top human resources. GUIDING Implement innovative and integrated technology initiatives to support city business processes and customer service. GUIDING Create, pursue and maintain collaborative partnerships to maximize and leverage city resources. Enhance and protect existing revenue sources while seeking new diverse revenue sources to ensure the city can adapt to changing economic conditions. PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE GUIDING GUIDING Implement business processes and operational efficiencies to streamline the provision of government services, including the identification of cost of services and cost recovery policies. PRINCIPLE 01 02 03 04 05 06 Demonstrate fiscal responsibility through established financial policies, budgeting practices and financial standards that meet the requirements and benchmarks for financial reporting established by the Governmental Finance Officer Association (GFOA) and the Government Accounting Standards Board (GASB). GUIDING The city of Goodyear will maintain a transparent, adaptable, and forward-looking fiscal position that aligns with community priorities to provide an outstanding quality of life for our residents. The city will implement innovative, efficient and responsible policies and financially sustainable business practices to effectively manage its fiscal and human resources. FISCAL & RESOURCE MANAGEMENT ACTION ITEM DESCRIPTION Financial System Integration Evaluate integration of financial systems as a process improvement Departmental Staffing Plans Evaluate the 3-5 year staffing needs in all departments Stormwater Fee RESPONSIBILITY TIMEFRAME FIN / IT FY26 HR FY26 Evaluate a stormwater fee to support stormwater operations and projects throughout the city WATER / FIN FY26 Comprehensive Water Strategy Develop a citywide strategy that addresses water resources planning, infrastructure planning, water use and conservation, development guidelines and processes, and financial resources for both the city’s water service area as well as the city’s own usage CMO FY26 Strategy for Public Feedback Develop strategy to increase collection of public feedback and public participation in decision making COMM / IT FY27 Investment Policy Update Council-adopted city investment policy to incorporate the latest best practices FIN FY27 2030 Census Prepare extensive public outreach plan to maximize participation in 2030 Census CMO FY29 Potential Bond Election Work with citizen committee to evaluate potential bond election FIN FY29 Franchise Agreements Conduct election for renewal of franchise agreements with Southwest Gas and Arizona Public Service CLERK / LEGAL FY29 8 ECONOMIC VITALITY 9 GUIDING Focus on strategic and targeted economic development pursuits that increase high quality employment and amenities, encourage tourism and generate additional revenues. GUIDING Nurture and support existing businesses and entrepreneurial efforts in the city. GUIDING Foster business investment through streamlined processes, innovation and ongoing partnerships. Employ balanced housing strategies that target a wide variety of options (e.g., types, price ranges, sizes, ownership/rental and styles) through strategic partnerships and enhanced ordinances/policies. PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE GUIDING GUIDING Continually update and refine long-range plans that incorporate resident and stakeholder input to provide a road map for community design, strategic economic development and infrastructure investments. PRINCIPLE 01 02 03 04 05 06 Ensure city services are continually streamlined, efficient, customer focused and responsive to support residential and business growth, and the long-term success of existing local businesses and residents. GUIDING The city of Goodyear will maintain its unique character while seeking diverse and high-quality development that supports the community’s economic sustainability. The city will foster economic development strategies that invest in public amenities and infrastructure to enhance our community. ECONOMIC VITALITY ACTION ITEM DESCRIPTION RESPONSIBILITY TIMEFRAME Housing Diversity Evaluate development incentives for custom homes in targeted areas, affordable homes, owner occupied projects and first-time homebuyers DSD / PARKS / CMO FY27 Common Visioning Council/staff alignment on future vision for development CMO FY26 Goodyear Ballpark Development Solicit RFP for private development on city owned land CMO / ECDEV FY26 Spring Training Agreement Extensions Negotiate extensions to the Guardians and Reds team use agreements, including identifying necessary financial resources PARKS FY28 Real Estate Strategy Develop strategy for land within the city’s planning area addressing state trust land, unincorporated land in South Goodyear, and land required for future city needs and economic development strategies ECDEV / CMO FY27 Branding & Marketing Develop branding and marketing strategy to increase Goodyear’s reputation for exceptional quality of life, promote placemaking, and increase tourism, including capital improvement strategies such as monument entry signage, streetlights, and crosswalks ECDEV / COMM FY29 Explore Options for Phoenix Goodyear Airport Develop options for future collaboration, partnership, or ownership of Airport CMO FY29 Preservation of Wildlife Corridors Evaluate strategies to preserve wildlife corridors/trails connecting to Estrella Mountain Regional Park PARKS FY29 Large Outdoor Events Evaluate strategy to host large outdoor events/festivals including potential locations (3040 acres) and analysis of public safety needs PARKS FY29 10 SAFE & VIBRANT COMMUNITY 11 PRINCIPLE Ensure community engagement through continuous focused outreach and strategic utilization of various communication methods. Foster citywide initiatives, policies and city codes that support a clean, wellmaintained and sustainable community. Provide diverse arts and culture, recreational programs, events and library services that serve all ages, abilities and interests. PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE GUIDING Support and create partnerships with public/private educational institutions and other community organizations. GUIDING Develop and enhance the parks, trails, community facilities and public art programs and amenities within our community to further the quality of life. GUIDING PRINCIPLE GUIDING Promote public safety services, community relationships and innovative programs that ensure a safe community. GUIDING 01 02 03 04 05 06 GUIDING The city of Goodyear will provide programs, gathering places and events where the community can come together to participate in opportunities for an engaged, healthy, safe and active lifestyle. SAFE & VIBRANT COMMUNITY ACTION ITEM DESCRIPTION RESPONSIBILITY TIMEFRAME Use of Energy Efficient Technology Evaluate and implement proven sustainable technologies in city facilities PW FY27 Update City Website Evaluate the city website for ease of navigation by users (devices) COM FY26 Recreation Campus Phase 2 Design Phase 2 improvements to Goodyear Recreation Campus (Project #50063; construction FY28-31) PARKS FY28 Public Transit Evaluate funding and service levels ENG FY26 Zoning Ordinance Rewrite Review and rewrite the zoning ordinances DSD FY26 Ambulance Service Implement and fund remaining phases of staffing plan FIRE FY27 Regional Public Safety Training Facility Explore and evaluate regional partnerships for a training center (BOND DEPENDANT) FIRE FY27 Traffic Management Center Optimization Integrate optimized traffic signal software to improve timing, synchronization and traffic flow ENG FY26 PD Strategic Plan Develop a Strategic Plan for the Police Department to ensure that decisions are driven by well-planned strategies PD FY26 Quality Neighborhoods Evaluate programs or organizational changes that focus on preserving safe, well-maintained, codecompliant, quality neighborhoods and neighborhood beautification programs DSD / CMO FY28 Fire Strategic Plan Develop a Strategic Plan for the Fire Department to ensure that decisions are driven by wellplanned strategies FIRE FY28 Long-Range Amenities Master Plan Develop a long-range master plan focused on creating more amenities such as a conference center, performing arts venue, and land for future city facilities CMO FY28 12 SAFE & VIBRANT COMMUNITY ACTION ITEM 13 DESCRIPTION RESPONSIBILITY TIMEFRAME Regional Jail Study Study and evaluate potential partnerships for a regional jail facility PD FY27 Library Service Expansion Develop a plan for implementing expanded library services as outlined in the Library Master Plan PARKS FY28 Reduce Speeding Develop strategy to reduce speeding including education, enforcement, infrastructure improvements, and assessments of current speed limits and fine structure CMO FY27 Increase City NonPotable Water Uses Develop strategies to transition Parks and Recreation Department’s water usage to non-potable sources where possible WATER / PARKS FY27 Cultural & Historical Preservation Develop strategy to maintain the city’s culture, character, and quality of life through programs, projects, and events, including the addition of a Memorial Day event CMO FY29 INNOVATIVE & HIGH PERFORMING ORGANIZATION GUIDING Create and maintain a culture of ownership by empowering employees to make decisions. Ensure employees have the necessary resources to perform their roles and provide excellent customer service efficiently and effectively. GUIDING Foster opportunities and programs that support professional development and employee engagement for continuous learning and growth. GUIDING Implement initiatives that enhance communication, cross-departmental collaboration and transparency for city employees. Establish clear expectations for all employees and volunteers of the city. PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE PRINCIPLE GUIDING GUIDING Foster a culture of recognition that actively acknowledges and celebrates hard work, dedication and achievements while creating an environment where every individual is valued, respected and recognized for their unique contributions and perspectives. PRINCIPLE 01 02 03 04 05 06 Prioritize the well-being and safety of every team member by fostering a culture that promotes holistic well-being and creates a respectful and supportive environment for all to thrive. GUIDING The city of Goodyear strives to be a preferred employer by fostering an inclusive culture and a safe working environment that attracts and retains a highly performing and engaged workforce. The city is committed to providing outstanding service to the community at an exceptional value. 14 INNOVATIVE & HIGH PERFORMING ORGANIZATION ACTION ITEM 15 DESCRIPTION RESPONSIBILITY TIMEFRAME Performance Measures Improve effectiveness and application of city performance metrics CMO FY26 Strategic Innovation Promotion Evaluate best practice for strategic innovations CMO FY26 Cultural Journey Continue to innovate and improve upon the existing successes HR ONGOING Succession Planning Develop and implement industry best practice based planning HR FY27 Automation of Employee Processes Identify process improvements to eliminate duplicative activities (paper forms, scans, etc) IT FY26 Open Data Portal Evaluate and implement changes to the “open data” process IT / CLERK FY27 IT Strategic Plan Develop an Information Technology Strategic Plan that addresses technology needs, artificial intelligence (AI), governance, policies, usage, and implementation IT FY26 Public Works Accreditation Evaluate pursuing accreditation through the American Public Works Association PW FY28 Efficiency and Effectiveness Evaluate efficiency and effectiveness within departments CMO FY28 Board/Commission Orientation Create orientation/onboarding program for new board, committee, and commission members CLERK FY27 AI Initiative Develop strategy to leverage technology to improve service delivery and maximize operational efficiencies CMO / IT FY27 Fire Department Accreditation Achieve accreditation through the Center of Public Safety Excellence FIRE FY27 INNOVATIVE & HIGH PERFORMING ORGANIZATION ACTION ITEM DESCRIPTION RESPONSIBILITY TIMEFRAME Structured Internship Program Expand internship program to additional departments HR FY28 Department Strategic Plans Create department-level strategic plans in alignment with citywide strategic plan CMO FY28 Customer Service Enhancements Evaluate enhancements to customer service including contact methods, translation services, and innovative solutions CMO FY29 Performance Excellence Certification Consider pursuing certification/accreditation as a highly performing organization CMO FY29 16 INFRASTRUCTURE 17 GUIDING Establish long-term planning, prioritization and investment strategies for future infrastructure and facilities that improve the quality of life. Promote and implement sustainable water management policies and practices. PRINCIPLE PRINCIPLE PRINCIPLE GUIDING GUIDING Identify programs, technologies or resources to optimize current practices that ensure the sustainability of existing infrastructure and facilities. PRINCIPLE 01 02 03 04 Follow industry best practices to maintain the efficiency and operability of current underground and aboveground infrastructure and facilities. GUIDING The city of Goodyear will strategically plan, implement and maintain current and future infrastructure and facilities to support the community’s quality of life, economic viability and protection of the environment. INFRASTRUCTURE ACTION ITEM DESCRIPTION Municipal Operations Complex Present recommendations to Council on the proposed expansion of the Municipal Operations Complex (Project #60119) Municipal Court Facility RESPONSIBILITY TIMEFRAME PW FY26 Conduct a space planning study to determine future needs of the Municipal Court COURT FY27 I-10 Interchanges Evaluate options for reconfiguration of I-10 interchanges to determine timing and cost of future CIP projects ENG FY27 Municipal Operations Complex Next Steps Seek Council direction on next steps in the potential development of a Municipal Operations Complex PW FY27 Interconnected Trails Master Plan Develop a plan for enhanced bicycle and pedestrian connectivity throughout the city, including potential infrastructure improvements and design standards ENG / PARKS / DSD FY28 Update Facilities Master Plan Update Facilities Master Plan including review of land/property and buildings PW FY28 South Goodyear Transportation Plan Develop a plan for transportation south of MC-85 in anticipation of future development ENG FY29 IT Disaster Recovery Plan Develop plan that addresses need for network redundancy and backup data center IT FY29 Update Transportation Master Plan Update the Transportation Master Plan (TMP) to include roadway, transit, and bike/ped priorities ENG FY29 Infrastructure Resilience Assessments Complete resilience assessments on critical infrastructure PW FY29 18 FY2026-2029 STRATEGIC PLAN