Kenison resigns posi as ASASU first veep Bob K enison, firs t vice presid en t o f Associated S tudents a n d a n outspoken c ritic of th e U niversity adm inistration, resigned la s t F rid a y a fte r receiving unofficial w ord th a t h is application fo r w ithdraw al from school h ad been processed an d com pleted. Weiss grounded M s w ife’s h ealth an d personal financial problem s a s th e reasons fo r dropping out of -school As firs t v ice p resid en t of ASASU, Kenison p resided over th e stu d en t sen ate. The sen ate h as the constitutional au th o rity to establish procedures fo r selecting*« new firs t vice p resid en t, b u t sen ate sources indicated the position w ill rem ain v a ca n t and Susan B itte r, p resid en t p ro tem pore of the senate, w ill p resid e over th e fin al four m eetings scheduled th is sem ester. ■^ reactio n to th e new s (h a t K enison h ad resigned. R ick W eiss, presid en t of ASASU and a political c ritic ofK enisan's, said “ H e’s m ade i t a n interesting y ear. I re a lly don’t think I should say anything e lse .” (In a S tate P re ss sto ry e a rlie r th is m onth, K enison i i y i r r l Wffrfl n f “jailing r f ad m in istratio n .” ) Steve Y arbrough, executive m an ag er gf ASASU, said he w as so rry th a t K enison is leaving. ■*** “ H e w a s a rtic u la te a n d o u tsp o k en . K enison h ad v ery little re g a rd fo r the stan d ard rew ard s and punishm ents ad ­ m in istrato rs offer stu d en t lead ers. He ju s t w asn’t in te re sted in th e c a rro ts te a t entice m ost students. H e did w hat h e thought w as rig h t and he acted w ith a random d isreg ard fo r consequences,” Y arbrough said. “ H e didn’t play fay th e stan d a rd ru le s,” he sa id . D r. G eorge H am m , v ice p resident for stu d en t a ffa irs and often th e ta rg e t of K enison’s criticism of th e adm inistratio n , w as unavailable fo r com m ent. H is se c re ta ry said H am m w as not feeling w ell. Musical scoreboard? ASU band member Lea Fu lle r gives a blast of support far the cowboys during tl»e bronc-busting contest a t the 45th Annual Phoenix Jaycees Rodeo of Rodeos. The ASU band has been performing fa r the western event for m ore than 20 ’ W * funds for reopening Buxine By Marty Malone T he ASASU B o a rd o f F in an cial C ontrol refused to re le ase $2,000 on M onday w hich would h av e allow ed im m ediate serv ice of th e cu rren tly discontinued Bug lin e . “ We w e re w illing to begin serv ice tom orrow m orning a t 6:25 a m . an d g u aran tee continual serv ice fo r toe rem ain d er o f to e re g u la r sem ester if th e B o ard had Board rejects trip by ASASU offher By C hris K ieraan A tie vote the B oard of F ina ncial Control M onday prevented ASASU president, R ick W eiss, from attending th e N ational S tudent Lobby convention in W ashington in April The BFC voted in stead to send ttie presid en t e lec t to the conference. >, L inda LaG anke, business college sen ato r, who in itiated th e m otion ttia t c u t W eiss from the trip said ted d in g the p resid en t elect would be m ore logical since h e could p ass o n everything he learn ed to the students next s e m e s te r./ T he N otional Student Lobby, accorcBng to R ick W eiss, w ill b e a m eeting of U niversity rep resen tativ es .throughout th e country fo r to e purpose of presenting view s on stu d en t proM em s, ’ W eissalso said students w ill g e t a n opportunity to g o to the W hite House, . h e a r speakers a n a m eet w ith th e ir T he board easily p a s s e d ^ m otion th at-w ill send Jim B oardm an, d irecto r of the A rizona Students A ssociation, to th e Conference. . „ . . . WLenglhy debate G ooceruiiigthe WeisS proposal, to e B oard argued fo r oneh a lf h our on w hether to send W eiss, the p resident e lec t o r no one a t a l l 'l i p Steve K aplan, a sen ato r from th e B usiness C ollege, said having one rep resen tativ e, B oardm ar ------ “ “ “ «votdcTbe enough. mwM m Wz* ' '• . Mo P o rtley , a first ad m in istrativ e vice p resident, s a id W eiss should go to W ashington “ bawymift ha y fwmH long enough to know w hat to do a n d since h e w ill be a n exofficio m em ber of ASASU h e w ill be aide to re p o rt M idi to us” . D r. P h il Cook, from th e College of E ducation said “ I w onder w hether o r not w e a re dealing w ith a political problem h e re ? ” “ A re w e sending som eone fo r a rew ard o r fo r th e benefits to be gained from the convention?” , asked T im B u n s , sen ato r from th e business college. ~ Board argues A ccording to Bob K enison, form er ASASU firs t vice, president, W eiss should not be allow ed to g o to the convention jecau se to e know ledge th a t be would g ain couldn’t be passed on to ttie students. T he convention is planned fa r A pril 11-15 and Kenison said th e re w ould be no m ore m eetings of the student governm ent a lte r th a t d a te, so W eiss would be unable to aid th e students. T he m otion to send W eiss to The N ational S tudent Lobby w as a tie 3-3. A ccording to Steve Y arbrough, executive m an ag er o f A ssociated S tudents, ttie m otion is therefore ’defeated. ih e m otion to send th e presid en t elect passed 4-3. Botti B oardm ail and th e president-elect w ill recëiv ë 1435 each for expenses to W ashington. allocated us th e fim ds,” said T erry F red erick , operations m an ag er fo r ttie B ug Line. The B oard h ad previously voted to re le ase the funds „upon th e contingency th a t th e A rizona. C o rp o ra tio n C om m ission g ra n te d th e B ug L in e a c h a r te r , F red erick said. “ O ur h earin g w ith tfcje C om m ission h a s b e en postponed u ntil A pril 14, so th ere is no w ay w e c an g et th e C e rtific a te o f C on­ v e n ien c e a n d N e c e ssity required by ttie B oard until then,” F red erick said. “ A pril 14 is too la te in th e sem ester to do ttie stu d en ts any good and th e service w in be lo st to them . T hat is w hy w e approached f lu B oard today,” h e said . ,»* F red erick sa id instead | t . m aking th e e a rlie s t possible d e c isio n on ttie m a tte r, ASASU P re s id e n t R ick W eiss tab led th e m otion u n til th e B o a rd ’s n e x t m eeting, scheduled fo r April ■4/ : | v| J | ; #| m\ . “ If they w ait u n til then to do anything, w e c an ’t begin o u r s e rv ic e - u n til to e follow ing M onday, A pril 7th,” F red erick said. “ T h ey 'a r e sim p ly d e la y is th e B o ard o f F in a n c ia l C o n tr o l/’ F red erick said. Page 2 — Tuesday, AAarch 25 ■ Sr# • ¡¡¡1 I, StatePress staff writer wins scholarship A H e a rs t F o u n d a tio n —Jo u rn alism Scholarship of $150 h a s been aw arded to an _ ASU student fra th e second consecutive m onth and fra th e th ird tim e th is y ear. C aro l P y n e , a se n io r jouraalism m ajo r, placed ninth in .the nation in th e investigative w riting e ra te st. The a rtic le she sub­ m itte d d isc lo se d th e in - v o lv em en t ’ o f a c e t i c d ir« ^ r> F rfe d /M ille r /a rid football coach F ran k Kush a s investors hi a hotel to be biiilt ad jacen t to th e ASU ath letic com plex. The a r­ ticle appeared in (he Feb. 28 , issue of d ie S tate P ress. Pyne w as unaw are of the extent of die ¡dans when she undertook th e assignm ent. )‘I thought it would be a story I ’d w rite up and tu rn in one day but it kind of m u s h ro o m e d /' sh e s a id . Pyne w orked on the story for four w eeks. Pyne w as also notified la st week by th e A rizona P ress W omen, Inc. (APW) th a t she is a w inner in th e APW ‘ J u n io r M ass Com ­ m unications A w ard C ontest. The aw ard presentation will be in M ay. HBMig ill enrollment in Arizona next year will be at ASU] and y e t'it is A senate appropriations a d n d to run | on a budget subcommittee voted March 14 allocating less funds per student to cut $5 million from die than any other university in dw proposed ASU budget for the state. 1975-76 school jrear. Despite the continual growth The proposal is now awaiting of ASU, the university is being approval by the fidl committee; told to trim costs. It will Ihen go to a .House John Scbwada, president of com m ittee for recom ­ Arizona State University, told mendations before a bill is the subcoitamttee, “it’s im­ possible to ^m ain tain a ■drawn u p ..•'' university of the magnitude of ASU on a declining support from die State.’’ Hie budget proposed by the ASU Administration requested approximately $47 million in state funds. The subcommittee cut it to $41 million. UofA’s budget request was trimmed ’ and from $75 million to $54 million. Scbwada said the utility cost ACCESSORIES this year alone has increased $400,000 and the projected in­ crease for next year will be $700,000. -m at Schwada said the budget has to be increased $500,000 for ] general operations, $500,000 for 402 Mill Ave. library services mid $750,000 for in Downtown Tempe personal sendees. Scbwada said more than two thirds of the increase in student By ftogorO ’Connor DISCOUNT WATERBEDS I T A T I P R I M to puM M w 1 Iiy Arizona' Sfato U n iv e rsity T uesday through F rid ay during th* ocadom ic yoar, •neap» h olid a y* and axam ln atio n poriod*. Entorod a* «acand d a ta m attar a t Tam p* A Z. m il. ALSO HEADGEAR Hie Waterbed Shop »U rlati k/ ' : 6 by Bob Burns] Senior journalfsm m ajor been awarded $150 for placing ninth nationally in the Hearst Foundation investigative writing contest. Pyne's winning story centered on the expansion of ASU athletics and com m ercial plans for a high rise hotel ad|acent to the ASU athletic complex. So b u tty a n d check us out for thafradiK ial Gift . . . be it large or small at . CURRENT EVENTS » KHCS Radio, 1010 ko Weekdays 10 A.M. Reading Course Increases Comprehension and EASTER IS EARLY Yesterday’s Today’s DISPLAY ADS .. .' Gallery Store J% p [h e M t h ww Contor s 2nd Floor - Open 12 to 4 . D o y o u w a n t to learn h o w to co m p re h e n d m o re o f w h a t y o u re a d ? W o j y o u lik e to read fa ste r w ith im p ro v e d c o m p re h e n sio n ? Would y o u s tu d y m o re e ffe c tiv e ly ? lt y o u r a n sw e r is Y E S , th e A riz o n a S ta te U n v v e rsify R e a d in g C e n te r h a s a h ig h ly ,sy ste m a tize d re a d in g im p ro v e m e n t c o u rs e th a t is d e sig n e d to fit y o u r n e e d s. A ¡S p R * T h e six w e e k n o n -cre d it co u rs e ca n b e taken b y a n y o n e w h o p a y s th e $30.00 fe e . R e g istra tio n b e g in s M a rch 24th in th e R e a d in g C e n te r, R o o m 6 1 1 2 o f P a yn e H a ll. Fu rth e r in fo rm a tio n m a y b e o b ta in e d b y ca llin g 965-3474,3709 o r 3519. P ic k a c la ss th a t fits y o u r s c h e d u le fro m th e list b e ­ low : Second Session PI hm' iiik . C.Hiielh.H k Mil. a ;;» «MIO l?O t. University Dr. !MiKIM!)1 I Ill-son 10:»7 N. Park (>?? 7407 March 31 - May 9 S e c tio n 7 M n ig h t 7:00 - 9:30 p .m . S e c tio n 8 W n ig h t 7:00 - 9*30 p .m . S e c tio n 9 T h n ig h t 7:00 - 9 3 0 p .m . S e c tio n 10 TandTh 9:15 - 1 0 3 0 a .m . S e c tio n 11 T and T h 1 0 : 4 0 - 1 1 3 5 a .m . S e c tio n 12 M -W -F 9:40 - 1 0 : 3 0 a .m . DESCRIPTION OF THE COLLEGE READIHG PROGRAM COLLEGE Announcing:. •,*#(** . . .^ C o lle g e Reading Program is a comprehensive fifteen (15) hour non-credit course designed to increase comprehension, speed and retention of reading m aterials. The course focuseson comprehension as the key to rapid and efficient reading. Reading Is defined as an active decision-making process whereby the reader selectively looks for those clues which w ill enable him to reconstruct meaning from print. Therefore, ho special eye or finger movements are stressed. Within the frahtewdrk o f large group, sm all grad#» and individual expeHences, the student w ill actively participate rattwr than be lectured to by an In­ FALL SIMISTIR . . . AUGUST 2 1 .1 0 7 5 • Fall-time 2-year day program . • Part-timo day aid evaaiag programs ;>■ AH programs lead to the Juris Doctor Degree and eligibility for Catifomia Bar exom. Accredited Provisionally-State Bar of Calif. 83b3 Sepulveda bird ¿epui veda Ca 9i^4j 384 b7. 1 __ Stud*n^ .c^n from jh a program as study becomes more productive through increased spaed and comprehension. Also, those students who may havetotake aptitude o f ' . xaw wa* on* 23J2J*1?* increased, speed and comprehension aids them in sectlons where reading ab ility is tested. T* ^ "" . , ‘ * ■ ■'« . $ m .. |a*?t and research, improvenjent in reeding is p f omised by K f r i K aT .~ !asse!5 ‘"♦f*® P“ st have attained average increases o f fifty CM )to one him- V he^an im pr■ “ B arb ara Ann” and “ Good blondes strolling along the V ib ra tio n s ,” d id th e ocean w ere th e re le v an t n o s ta lg ia fre a k s e ru p t. thoughts of the day. When they closed out w ith “ Fun, F un, Fun, W ell, she i It m ay not have been as refreshing a s a day a t th e got h e r daddy’s c a r and she beach — but fo r som eone cruised to the ham bruger stuck in Tem pe over spring s t a n d . . . ” I t w asn’t easy to break — it w asn’t a bad convince yourself th a t you substitute. couldn’t afford a ’62 Dodge —M ike Tulum ello and you really didn’t have W lffii H E L D S ExperimentalTheatre “ One” , a short rope-puller and “Two” , a ta ll telephone o p e ra to r so lv e m o d ern m a n ’s d ile m m a in an original com edy {day, “ No Hole-Goal-M ole,” w ritten by an ASU g rad u ate student. The com edy w ill be staged by th e ASU Student E x­ perim ental T heatre a t 8 p.m . M arch 25-30 in an A lte rn a te S p a c e in th e P ayne School. T he author is G uru Jag e t Singh, known as Babadon, who. has also instructed yoga c la sse s ft» actors a t ASU. ■, *a V - : ' / ' B illed as an “intim ate sp ectacle,” the play will featu re m usic, singing and a u n iq u e m u sic a l gong num ber; The original play was destroyed since he w rote it in 1963 and th e version to be p re s e n te d a t ASU is a com plete re-w rite. smesmmmmeemmmnymm a Sol R o se n sh ein , a g rad u ate of the School of P erform ing A rts in New York and an ASU senior in th e atre w ill appear, a s One. Sal Econom os, sophom ore ASU th e a tre m a jo r w ill play Two. Both have p articip ated in previous ASU produc­ tions. T ickets a re on sale a t the Lyceum for $1. M a rc h 29 th ru G ra n d C a n y o n fo r S u n ris e S e rv ic e s — fre^ q u e n t s to p s a t p o in ts o f in te re st. C o s t in c . tra n sp ., m o te l, a ll m e a ls & b re a k s — $81.60 g ro u p s . Supply Lim ited— B ail No-risk Coupon Today! IB D esa Len Corporation I Sunday d is c o u n t to c o u p le s I B 1 I P.O.Box 5384»Grand Central Sta • New York, N.Y. 10017 B I enclose my chock or money order for S I ($19.95 complete each watch and $4.95 each for too I shirts, no exits charge for handling or shipping). Please send items chocked below. If not completwy satisfied may return them for a refund. e v e n in g M a rc h 30. L e isu re ly e x cu rs io n to p e r p e rso n , 10% Colorful facts of stars printed on high quality cotton too shirt to match watch faces. Only $4.95 each. Order as many of each star as you like; indicate size: Small, Mediumor Large. « I I Grand Canyon Easter Sunrise Services B e g in n in g 8 a m CUa D “ G O LD E N O L D IE " TEE SHIRTS & I I Golden Oldie n GABLE riGROUCHO 1 B B B I I I B IBOGART B IB.B00P B I □ nm □ 0m iH B @ $T ?95 I B f B j * ^ diV □ GABLE OGIOUCHO □ BOGART i B □ FIELDS □ CHAPLIN . □ B. B00P aB . B @ $ 4.95 I Size: B Page 4 — Tuesday, M arch 25 Vacuum in ASASU Bob Kenison Is gone. F inancial problem s have forced him to w ithdraw from the U niversity and resign from student governm ent. v Students have lost a spokesm an. ., , As first vice president of ASASU, Kenison offered a re ­ freshing change from th e kind of pseudo representation we have com e to expect from student governm ent. U nlike m ost of his fellow, officers, Kenison w as not aw ed by authority. He w as m ore interested in standing up for the rig h ts of students than in currying favor w ith U niversity adm inis­ trato rs. With Kenison gone, th ere is a vacuum in ASÁSU. Given the c u rren t sta te of a ffa irs in ASASU, it is a vacuum that w ill rem ain unfilled. We’re going to m iss Bob Kenison — even if the adm inistration won’t. Junket denied on tie Sports fans like to say th a t playing to a tie is like kissing your little sister. And w hile th a t m ight be tru e in ath letic endeavors, it ju st a in ’t the case when the ru les of parliam entary procedure a re the judge, r T hat w as the c ase yesterday when the B oard of F inancial Control decided not to allow H ick W eiss, president of ASASU, to take an expense paid ju nket to W ashington. The m otion to send W eiss ended in a tie vote. T herefore, the m otion failed. While the decision w as not exactly a consensus, it w as a decision we applaud. < Why should W eiss go to W ashington when he’ll no long«* be in office by the tim e the convention rolls around? F u r­ therm ore, w hat would W eiss have to say a t a convention supposedly dedicated to the rig h ts of students? «r. P erhaps the kindest thing we could say about W eiss is th a t h e’s basically a nice so rt of a guy. B ut he h as been a low profile president and nobody — nobody — could accuse him of being over-zealous about the rights of students. Seeding him to a convention th a t cen ters around those rights is a ludicrous idea. We’re glad the B oard of Financial Control ,exhibited som e not so com m on sense. VJ ■ _ L v ? XVVZTI O ¡Concert costs E ditor, ' So Pink Floyd is going to be a t ASU. C ongratulations John Ridgway. One sim p le q u e stio n , though: Why so m uch? The jp.50-$8.50 prices will keep m e aw ay and I’m su re m any Others. I think a full ex­ planation is due. Sincerely, R ichard Stutsm an p o litical Science Alan desire of mine to cover sports for the State Press, so when I was assigned to cover the ASUUofA tiddly-winks game I saw it as my d u n ce to break into the wide world of sports reporting. The last few days before the tournament were dearly ten­ sion-filled. th e UofA had won the championship for the past 359 y ears, but ASU was determined to break that string this year. Amid all this crackling ten­ sion I went to get a pre­ tournament interview with the coach of the Sun Devil tiddlywinkers, Bobo Bobonski. Bo (which |o r some strange reason was his nickname) was obviously ill-at-ease facing this reporter. He had been coach of the team for 34 years and knew if his boys didn’t come through for him this.time, he might have to hang up his tiddlies and retire. Bo was most concerned about his star tiddly-winker, Pavlov (Btdl) Pastram i. Rumors had been circulating on campus that the Bull was breaking training regulations. Btdl was actually attending classes during the two-week period preceding th e tour­ nament, was living it up by; swilling Dr. Peppers and was actually seen holding the hand of a person of the opposite sex. Bo said the Bull was clearly not conditioning himself for the big game and added that be would like to take a gun and fire it at his tiddly-wink superstar. Now, few can deny that the kid has a nose for news. So I rushed back to the State Press to write it all up. The next day the newspaper told the world that Coach Bo wanted to shoot the Bull. Bo immediately gave me an angry phone call, denied it all and .claimed he was misquoted. The State Press retaliated fay an­ nouncing it would not cover the traditional ASU-UofA tiddly­ winks championship. Some irate readers wrote letters to file paper complaining th a t the tiddly-winks tour­ nament was file highlight of any year at ASU. Everybody else seemed to take the tragedy in stride. $1,000 donated to tim e Yarbrough Editor; * - i Editor; After reading the State Press, talking with people involved, and generally mulling -over the question of Steve Yarbrough’s forced resignation, I’ve decided someone who hasn’t been to bed with either George Hamm or Steve should analyze the whys and w herefores. As the President of the Liberal Arts College Council for the past two years, I ’ve dealt with the executive manager on many occasions; and while not having a position powerful enough ti command entrance into tht “inner circle,” I’ve been privy to enough in-house secrets to dis­ understand what Steve’s dis* m issal is intended to ac­ complish. Directly, this hatchet job is intended to serve notice on all future student administrators involved with George Hamm not to criticize the boss, no m atter how justified. In­ directly, the elim ination of Steve’s position is to prevent the re-emergence of an individual like Mr. Yarbrough who could process th e knowledge and respect to successfully defy the Vice President of Student Af­ fairs. I make these charges because I want to see Associated Students retain the ability ti to do something more than distribute money or provide students with letters of reference from highranking administrators. George Hamm has stated through the State Press that Steve’s dismissal is necessary because 1. Steve costs too much, 2. Steve is over trained, 3. Steve is out of touch with students, and 4. the position is not long term . Sound reasons until they’re examined closely. For example, why should the budget cut be so individually directed toward -one man and position. Steve is not overtrained. He is trained just enough. Enough to advise the administration when Associated Students are being pressed too hard and when they should be rapped on th e . knuckles. Let no one mistake on what side of the fence Steve Yarbrough sits. Oh several occasions h e specifically warned me not to : buck ad- " ministration policies and to drop plans for projects that would instantly offend the regents. Steve is the Ad­ ministration’s spokesman, and a damn effective one because students know where he stan d s. and because he will sometimes fight for worthwhile programs that aren’t unreasonable, for , example Pink Floyd. The -day of the tournament came and went and the State Press did not report tye results. Strange things then began to happen on campus. Students forgot all about tiddly-winks and began to concentrate more on getting their degrees. One ■heretic even made a speech at the mall sayfog that ASU was hi the education and not sports business. Yes, those were indeed heady days at ASU. But then things got back to normal. Coach Bo Shd the State Press shook bands and made q>. The newspaper began printing stories preparing the campus for next year’s big ASU-UofA tid d ly -w in k s cham pionship. . And Bull Pastram i swore off classes. Dr. Peppers and giris until next year’s b(g game. The Stale Press ap­ preciates letters to the editor from its readers. Selective samples oil the letters received Will be p rin te d at the discretion of the editor; Le tte rs should be typewritten and double­ spaced., that should be broken iq> to accom m odate less capable administrators. The position is needed to provide an effective buffer between the students and the administration. The only possible advantage for choking this office and Steve Yarbrough is to insure George Hamm that he will be able to completely dictate term s of operation to the Associated Students. I believe the office of Executive Manager and Steve Yarbrough, in particular, is so vital to ASASU that as Presi­ dent of Liberal /arts College Council, I am offering to give all of file Council’s private funds, 1,000 dollars to help pay Steve Yarbrough’s salary in 1975-76.1 do this because the Council could not plan any program with its money that would be of more service to the College and the University than the renewal of Steve’s contract I urge other student. .le a d e r# and organisations to do the same with their funds and m ite, the State P ress voicing th eir opinions. Let’s give next year’s ASASU a chance . to do som ething m ore than- push paper and listen to G eorgeHamm. | The job of Executive* , Sfeeerriv.^ g ^ ^ p f t ^ y j i l - :v Manager does not have to be ai Richard Gerry, President of ' 1MT ;i i esa» ^ T u e sd a y , M a rc h ' 25 — B y J e rry P o rte r A b ill w hich w ould b ro a d e n A riz o n a 's opeit m eeting law by perm itting ta p e re c o rd e rs d u rin g se ssio n s o f g o v ern in g b o d ie s, a n d re q u irin g publication of th e m inutes w ithin seven days a fte r th e sessions p a ise d 28-2 in the A rizona Senate M onday and w as sen t to th e House. re ro rd e rik ia e ssio m i TuM nr M U M e w . H ont e w ill present "The M altese fa lc o n "a t 7p.m . and 9:30p.m . A lto W M itesday. U nited fa rm W e rke n Support Group wHl meet at 7p.m . In the M U Y avap ai M o m to discuss ^ A ctM tie eC a n terlo g Around Education o f P u b lic to Condition of U .F.W . and A iding B oycott." Fro«, porsaaal and situation coom oiing w ilt bo g ivsn today a t Oantorth Chapel. Luncbaa to r 75 cants wHl bo given by the HHioi Foundation a t it :30a.m . — l p.m . at Baker Cantor. "L o s t H orizon " w ill bo presented by the - C o lle g ia te A ss o c ia tio n - F o r The Research o f P rin cip le s a t 7 p.m . in the M U Pim a Room fre e' of charge. . Wtdnotdi The A m ortam B aptist Foundation w ill sponsor a 75 cent lunch at 11:30 a.m.-1 p.m . a t Baber Center. The Society o f Sigm a X I w ill hold ils an­ nual election o f o ffice rs at 11:45 a.m . in the M U G old Room . .D r. G rant Richardsbn w ill alüb speak oh "Food .P ro d u ctio n on the- Northern Sahara D e se rt." ~■ ~ ■’ A lpha E psilon D elta w ill present John Durand at 7:30 p.m . in the M U Yum a Rpam . "W hy O o d -rM liza tio ." w ill bo discussed at a,m eeting o f E C K A N K A R at 7p.m . at the M U in room 215. In a re la te d m a tte r, Superior C ourt Judge Y ale M cFate said M onday he hoped to ru le “w ithin tw o o r th ree d ay s” ; on m otions requiring th e A rizona B oard o f R egents to allow cam eras and tap e reco rd ers a t its m eetings. The regents a re being sued by the A rizona P re ss O r. H o rry H arlow , professor e rr -itus at HofA , w ill spook on "T he Causes and Cutes o f A n a clitic Depression Among P rim a te s " a t 3:30 p j* . i the P sych o lo g y B u ild in g , room B-102. Refreshm ents w ill bo served at 3 p.m . The W esley Foundation w ill sponsor-7$ cant lunches at 11:30 a.m . at Baker Center. A S A S U S p e c ia l E v e n ts and D e v ils , D isciples w ill present "B ob snd C a rl and Ted and A lic e " at 7p.m . and 9 :1 S p jn , at > Need M all. Adm ission *1. Pro-D ental M eetipig w ill be lie ld In the M U Coconino Room a r 7:30; O ffic e rs w ill be elected: r Society o f Wom en Engineers w ill hold a m ooting to organize o student chapter end to diseuse "H ow Women Can Improva T heir Professional Im age" a t 7:30 p.m . a t the Engineering Center, room ' 14SQ. A rizona Frien d s of the E a rth w ill moot to d iscu ss - "P ro te c tin g . W ild life and W ilderness on A rizo n a's Kdfa Gam eRange" at 51SS. H ardy no. 29 (P arkw a y l A pts.) at 7 p.m. Since th a t su it w as tiled, 'th r e e U n iv e rsity co m ­ m itte e s , th e sc h e d u lin g b o a rd s th e student a ffa irs board and the ath letic b o ard o p en ed - th e ir p re v io u sly secret m eetings. - PICK - UP YOUR F o rm er ASU basketb;__ season^ sénior y e a r he . s ta r P a u l S to v a ll w as ras i to . toe All5»' ’a rre ste d and jailed M arch A th le tic Con-riiti 18 a fte r h e and a p artn er fe ce firs t team . He has allegedly sold six ounces of silk e played lo ir th e Phoenix cocaine valued a t 36,600 to S u n s, th e S an D iego undercover fed eral narcotic C o n q u istad o res a n d . i s i r ag en ts. •. cu rren tly á squad m e m b e r! P h illip J o rd a n , sp e c ia l of F ifth N ational Banque, Uio agent in ch arg e tit the local sem i-pro team . 9h Phoenix office of th e D rug S to v a ll h a s , p a s t confcl, E n f o r c e th e n t A d­ v ic tio n s of in te rs ta te m in is tra tio n , s a id th a t Stovall an d B ennie W ardell tran sp o rtatio n of false and forged secu rities, receiving C easer, of 1721 W; P im a, stolen m oney orders a n ^ y w ore a rre ste d in th e parking ra p e . The ra p e c o n v ic tio n lo t of Thom as M all, 44th stem m ed from an incident S treet and Thom as. in v o lv in g a n ASU cow l Stovall led th e Sun D evils in rebounding an d scoring in . [living in tile P alo Verde both the 1970-71 an d 1971-72 ■Main dorm itory. Are Your Parents Coming To Visit You This Spring? PENNYSAVER at the CENTER CHARMS • PENDANTS KEY HOLDERS 7 t( * c A rizona A tty. Gen. B ruce B abbitt tolcjt the S tate P ress F rid ay he would not issu e an opinion w hether the. law a p p lie s to U n iv e rsity com m ittees until th e su it a g ain st th e reg en ts h as been settled. Ex- De vil nabbed |»ipdpifl chgfg« STUDENT BOOK ASU SUN DEVIL Thursday Bata A lpha P e l (National Accounting , Honorary Society) w in present Or. Hulxingh spooking on "Accounting in on E ra of C o n flict" at' 12 p.m . in the M U Turquoise Room. "T h e y Sheet Horses, D on't T h e y?" w in be shown hi the M U M ovie House a t 7 p.m . and 9 :3 b p jn . A lso F rid a y . C .A .R .P . presents the film "M a rxism — The Theory that S p lit the W orld" at 7 p.m . In the M U G ila Room. Free. D iscussion Is w elcom e. A critiq u e and ' . counter-proposal to ¿om m unlsm w ill be proposm l. In ter-V arsity C h ristian Fellow ship w ill sponsor Fenow sklp an d-B ib le T raining at Quo V odls In the Arches at 7:30 p.m . Club, th e ASU an d V alley of th e Sun ch ap ters of the S o c ie ty o f P ro fe ss io n a l Jo u rn alists Sigm a D elta Chi fo r an a l l i e d violation of tiie open m eeting law a t its D ec. 21 m eeting. • Çm etem 983-7687 WE DELIVER 966-4666, 966-5542 ' M O N -T H U R S . 5-1 FRI. £f SAT. 4-2 SUN . 3-12 322 South M M m m JEWELRY One block North of Campus PASSOVER SEDER TEMPE CENTER 921 S. MILL AVE. j j M OTOR HOTEL 12a Apache BM. Tempe, Arizona Tom Ef Pat Baird, Irai Keepers Tomorrow COLLEGE STUDENTS I5J0 ASU FACULTY/STAFF AND FAMILIES $7.50 ' NON UNIVERSITY PEOPLE $10.00 Hr reservations, phase earn ta HHU Ottica. 213 East Utimatip antipay m 966-5371 The Seder will start WITH THIS C O U P O N - OFF on any Large Size PIZZA prom ptly at 7:00 p.m .i in Ross Hall, ' 213 E. University Dr. m b d e e b 10% OFT STUDENT DISCOUNT ' 911 S. MILL 968-3532 IN TEMPE CENTER WE CARRY HAND TOOLED LEATHER BAGS - BELTS - BILLFOLDS MN3h ' Ngg mm Macramè Supplies, Jute Beads Decoupage Boards B Needlework PAINTINGS 6 UNUSUAL GIFTS . P e n c il % morning service March 27 Out-R-lhn Pizza & Subs [1045-A Lem o n S t. • 966-7009 Offer Qood Thru March 31, 75 1160 ajn. Baker Center P a g e .i W I _ 9 D E ?? P*ge 6 Km p ---■ — :>■r m m m I m Í- .. Tuesday, M arch 25 ■ i -Ä ? 5. » at Best in the wnasts capture WAC crown; mí. '^Aí-ít j r yS* .ri»pMk. Si ® :. Hit life i' B y D a v e G a re ll didn’t g e t a decision in th e u-inning T rojan victory T hursday. Coach Jim B rock’s nationally top-ranked Sun D evils ta k e a 29-5 reco rd into th e opening Shortstop J e rry M addox cu rrently is gam e of th e B est in The W est T ournam ent leading the Sim DeVils offensively w ith a .423 “ tonight ag ain st USC a t 8 p.m . in P ack ard batting av erag e and 40 hits. 164), and the m ile relay team ran a 3:09 to take first place. Ken L andreaux, hitting 2.95, is threatening Southpaw John Poloni, who has two R eggie Jack so n ’s seasonal reco rd of 15 IN A SUCCESSFUL shutouts to go w ith his p erfect 5-0 record, hom eruns, as th e fleet centerfielder has California road trip last week, draw s th e sta rtin g nod ag ain st the T rojans, eight before conference {day. coach M arty Pincus’ tennis | who a re 14-6 so fa r this y e ar, and defending squad won the Long Beach j national cham pions. G ary Allenson Tom m y Sain and Clay . Pi U niversity Tennis C lassic j W estlake a re a ll h itting above .300, w hile B righam Young and Cal S tate Los A ngeles before losing to n ationally L andreaux sq u are off a t 5 p.m . in the opening gam e o f : w ith .38. lead s the squad in runs b atted in second-ranked UCLA Sunday. the five-day tourney. Against powerful UCLA, ASU ASU pitch ers have a com bined earned run was deadlocked 4-4 with the In p rep arin g for the first ASU-hosted av erag e of 2.44, w hile th e ir opponents’ ERA Bruins until the doubles team of tournam ent, th e D evils m ade a Southern is 8.62. F resh m an Tom Van D er M eersche Ferdi Taygen and Tom Kreiss , C alifornia trip , beating L a V erne, losing to lead s the m ound crew w ith a 1.66 ERA , and defeated .ASU’s Ted Williams Cal S tate F ullerton, and sp litting w ith USC a t G reg Cochran h as a p erfect 6-0 record. Lefty and B arry Young, 6-4,5-7, 6-2 to Los A ngeles. V k , Floyd B annister h as the highest strikeout cement the victory. to tal w ith 62 in 51 innings pitched. In the tournam ent opener tonight, the 'ASU led 3-0 after Cohen, Jan T rojans send P e te R edfem , who stru ck out 11 A dm ission to the tournam ent gam es is 50 Eric Palm and Young won Sun D evils la st w eek, to th e m ound in hopes cents p e r gam e for students w ith a valid ID singles m atches. of a re p e a t perform ance. R edfem is 2-0, but card . C i;; Wki/U thirties take 4-way meet ♦v o r» r. L.'' l^ E R A DISMAL performance in the compulsory qualifying m atches 'Thursday oinight, ASU’s gymnasts came - - hack in the optional categories jj •tol. successfully defend their jW A C title. , Thé compulsories are moves and tricks, changed each year, , with which the gymnasts have ,„ w previous experience. The optional events are the standard dual m eet ex ercises th a t j gymnasts practice daily. . ASU swept the floor exercise, as Kent Brown edged team ­ m ates Gary Alexander and i , Craig Kirby with 18.550 p o in ts.! - A ll-A m erican L .J. L arsen : easily defended his league tide in the pommel horse, with Steve Isham finishing second. Mark Dedrick, who had the highest two-day total of anyone, • won the high bar competition - with an 18.875 total. D ESPITE WINDY CON­ DITIONS which affected the tim es of participating runners, 2 ASU’s track team was able to ; beat three opponents, Brigham Young, Oklahoma and NAU, in a- quadrangular m eet at Joe Sellah Track Saturday night. The Sun Devil sprinters were the key to the 18-point m argin of • victory O ter BYU, as the Devils ! captured,all the dashes. Charley Wells ran a 9.4 100yard dash, Steve W illiam s ¡¡«¿spurted to a 20.8 220, and J «“Berm an Frazier took the 440 Ë fsth a 46.2 time. *z*i j»-jpther winners for ASU included Gary Burl in the high fhrdles, Richard Walker in the in term ed iate hurdles. M ark Herman won the pole vault at O H I C L A S S IF IE D A D S IEASE 1. STORAGE 1 WAREHOUSE DONT HAUL IT ■ STORE IT Tom Look It. Ton Keep The Key. 2622 W. Broadway MESA 968-1021 Happy Hour 2 to 5 MONDA Y THRU SA TURDA Y f e a t u r in g a Rates: The firsj day is 10 cents per word with $1.50 minimum (15 words)* A ll consecutive ads after the first day are discounted. 2. Notification of errors is required before second publication. The State Press w ill not be res­ ponsible for more than' the first incorrect insertion. No refunds w ill be made for cancellations of classified advertising. A ll abbreviations or sm all groups o f numbers count as one word. Hyphenated: .words count as tw o words. No tear sheets w ill be provided with classified advertising. The right is reserved to reject any copy. Payment for a ll classified ads is cash in advance. Ads w ill not be accepted over th e téléphoné but can be placed either in the offices of the ono^ A llL ASU, Tempe, Az. 85281, or in the Memorial Union, Room 208 J. Ads also m ay be m ailed to the State Press if prepayment is included with thé form. 9. Deadline is 4 p.m. two days before the ad is to appear. ANNOUNCEMENTS " A d o lla r saved Is w orth 30c" • unless you save It w ith us. Investm ent Inform a­ tion 7 p jn . Mon. - F rl. Fre e refresh­ m ents. 123 E . U niversity, Suite 110 (Next to E ricksons). (4/3) Out-R-Inn Pizza 8 Subs 966-7009 • HELP WANTED 4 Top men. and women needed for high pay­ ing ¡ob-$175 Week. P a rt/F u ll Tim e, I fln terested send b rie f resum e to: W inning, P.O . Box 3427, Scottsdale 85257. (4/4) Europe - Israel - A fric a - O rient student flig h ts year round. Contact: ISCA, 11487 San V icente B lvd . #4, L A. C a lif. 90049 o r T el: (213) 824-5449, 824-0955. (5/2) 82.50/hr., M -Th., 4-9 p.m ., telephone so lic­ itin g fo r Insurance agency near 12th, St. and Cam elback. Tem porary o r perm an­ ent basis. 244-2813 ask for John or Je rry . ____________• _______ (3/25) Overseas Jobs • A u stra lia , Europe, S. A m erica, A fric a . Students a ll professions and occupations 8700 to 83000 m onthly. Epenses paid overtim e, sight-seeing. Free inform ation. Transw orld Research Co. Dept. D4, P.O . B ox 403, Corte M adera, 94925.______________ (4/2) C ockta il w aitresses, age . 19. o r older. M ust be re lia b le , personable, neat and attractive. P a rt or fu ll tim e. Good op­ portunity to m ake extra money and en­ joy m eeting'people. A p p ly In .person Mon.F rl. 12-3. F rid a y 's ft Saturdays. 825 N. Scottsdale Rd. (5/2) KLA S S N O TES A R E H E R E ) A t la s t you can be free o f the tedious and in efficien t task of "ta kin g notes." Im agine, an en­ tire sem ester's set o f typed lecture notes. The follow ing lis t o f notes is now a v a il­ able a t the A SU Bookstore and the Stu­ dent Book Center on College A ve., BO-100, CH-101, 313, 115, 231, ES-102, EC-201, G L10ft 101, AAA-120, 121, MI-201, MI-101, P X 100, RE-251, ZO200, 201, 202, 270. (4/14) • FOR SALE PITCHERS - 99 MUGS - 20' 1045-A te m o li St. ÊÊmàâi-4t » min BUY Student Discount * A K C Irish Setters. Long h a ir and ears, other excellent q u alities. Looking for good homes. 9444441. (3/25) 1971 Broadm ore U'xeO’ two bedroom mo­ b ile home In Tem pe. B ill M cD aniel 94ft 3 W -_______ ■ (3/25) Scam p for com pact cars, a ll fiberglass, sleeps 4, w eighs 950 pounds total; 8925.00 ttb# options on lim ite d introductory o ffe r.; W rite Box 17809, Tucson 85731. (4/2) Honey Buy — the natural sweetner a v a il­ able In large ft sm a ll quantités. 832,0883. |B * L ., a4 . . . 0 /2 5 ) G uys and G als - we have sandals fo r •v e ry _one a t the B ack Door Shop 707 s. Forest, Tem pe — vy price sale on shoes. (5/2) • AUTOMOBILES .J M t£ k m x J jQ ) flt iL j0 7 , 4 door, PS a ir ’ 0975>H7-Q20B h 571 SERVICES Care about your h a ir? Come to the Buschw acker" . . . where the science o f h a ir care and the a rt o f cutting w ork togeth­ e r." 947-2221. (4/17) H andw riting analysts w ill show you who you are, your good points and your shortcom ings, talents and Vocational a b ilitie s. A com plete c h a ra c te r'p ro file to help you become a better you. 95ftOQ38. (3/25) Roomm ate Finders Inc. - over 300 room ­ m ates cu rren tly registered) T e m p e , Scottsdale, Phoenix, G lendale. Student dis­ counts. Shelley 957-2943. (3/28) Room m ate Fin ders offers Im m ediate placem ent w ith screened room m ates in beautiful homes and apartm ents through­ out the V a lle y. C a ii now . . 957-2943. 13/25) LOST G old rin g . M ack saphlre setting, Feb. 21, v ic in ity o f handball courts. Please c a ll 957-2413, o r contact M U lost-found.' Re(3/28). WANTED TYPING T yp ing dgne — .50c a page. Lin d a Bedell, 833-7405, 1752E. 1st. St., Ifàsa, AZ. (5/2) AAanuscrlpt typing, and/or editing. Fast and accurate. Experienced in a ll field s. IB M S electric II. C a ll Carolyn Kappas, 9584147. 4 , (3/28) N ear A S U ; E lite o r P ica ,- Ita lics, Sym ­ bols; Graduate expertise w ith editing and form ; 944-1464. (4/4) I Typing — IB M S e lectric/ D issertations, Theses, Term papers, Rosem ary Vance, Tem pe, .947-9143. (5/2) M anuscript typing, and/or editing. Fast and accurate. Experienced in a ll fields. IB M S e lectric II. C a ll Carolyn Kappas, 748-2147. (3/28) Professional Typing. IB M pica ft various styles. 40c page. Form at ed. ft correc­ tions. E a rly reservation necessary. 9547983. ' Experienced ty p ist can do theses, d is­ sertations, term papers, m edical back­ ground. .50c page. Janet, 834-0693. . / ' (5/2) "M esa. Tham es, term papers, reports. B ig |obs o r sm a ll. 50c and up. Sharon. 833-4441. . (5/2) Term papers, resum es, theses, disserta­ tions; Professional, guaranteed work. IBM . M axine M ullen, 955-0743. (5/2) Typing - school papers, resum es, thesis, m anuscripts, no m inim um . 944-4445. ‘ ÉÉ . M .-- -■% (5/2) INSTRUCTION "T h e ta's m agic In AAexico! F o r details w rite G uadalajara Sum m er School, U . o f Tucson 8*721." ,(4/1) H Mi "T h e re 's m agic in AAexicol F o r details w rite G uadalajara Sum m er School. U . o f A ., Tucson 85721. .(3/28) Parachute. Y our firs t lum p 835.00 group mSd w ith student ID. U.S. Parachute Ser­ W anted: If you know anyone who dropped N a tio n a l/A rlio n a Governm ent PS 312 , » taught by AAr. Sw agerf o r AAr. H olm es, please c a ll M a ry i t 959-3484 between 5 * 7. Im partan t?. .. . ' (3/2S) . W anted: A n y o r a ll voluntas 1-18 — index H. Bennett. Chem ical Form ulary. C a ll 3 ’M vice 275-0010. (4/16) RENT Rdèm to lot. Clean home, q u ie t, /hood. Kitchen and lau e d fY p riv , .C a li Í3/28) (4/29) Tuesday, M arch 25 ■ *mgm B | Mike Tulum ello ASU’s hopes for the possible dream , the national basketball championship, ended in disappointing fashion Saturday against p ip e itn ia lf p o v ^ h o t i s e ||8 |l k would {htffer to titink 1 ^ te rm s o f th e e n tire 25-4 But even though the Sun season. Devils failed to faring the “ I ’d be disenchanted if NCAA title trophy back to o u r W hole se a so n w as Tempo, ASU coach Ned ev alu ated oh d ie basis of our la s t gam e,!’ said W td k in th e w ake of the D evils’ 89-75 loss to th e B ruins. “ C ertainly w e’re a ll disappointed, m ost of a ll th e kids, because we know w e didn’t play well. “ T he trouble w ith tourna­ m ents is th a t 'every team , outside of th e cham pion, finishes d ie y e a r w ith a loss, iI t d e tra c ts from (he re s t of th e season because people have a te n d e n c y to rem em ber only th e la st gam e. “ E v ery team th a t m akes it to file NCAA tournam ent h as had an excellent y e a r,” said Wulk. UCLA The Sun Devil basketball team returned Sunday from the N CA A F a r West Regionals in Portland, Ore.# a bit disheartened, as exem plified by guard Lionel Hollins. ASU 's high aspirations of. a national championship were grounded b y U C LA h i a tff -75 defeat. PW o by Larry Davis g etting along in tern ally . Basketball is a veryeelfish, individual-oriented game and it’s a tremendous ac­ complishment to go die e n tire season w ithout having any problem s w hatsoever. From th a t standpoint, this has been my best team ever.” . Overall, however, Wulk shuns the task of comparing this y e a r’s group w ith the Jo e C ald w ell-led ’62-63 squad, w hich finished 26-3. “ T h at’s som ething (h at should be done by som eone Best team ever? who has seen both team s W ulk h a s h e d g ed a ll play add C ifT be objective. season a t nam ing d ie 74-75 I ’ve been em otionally in­ ..edition of th e Sun D evils as volved* in b o th te am s so; I ids faest,team ev er, but he don’t like to encroach on one did p ra ise th is y e a r’s sqtiad jj o r t i f f R A h n ^ i f i ". as his m ost outstanding * i dps squad in sev eral aspects. \ y e a r ’s te a m th e b e it, “ This te a iii’s g reatn ess som eone who played y ears lay in its response to the ag o m ight co aie back and ex trao rd in ary dem ands we tell m e, ’Boy, have you g o t a m ade on them . N o. other . sh o rt r a e m o r y / gr+. • team in d ie country w as Crucial recruiting year asked to p lay a pressing defense 40 m inutes a gam e. ASU loses th re e p la y e rs to; graduation: All-America', “And it’s by for the best team I’ve ever had as far asi g tta o l s .LjuMeL ?¿H ollins, W estern A thletic Coi ference honorable month guard Mike Moon and WA irable mention ft Jac k S chrader. In adm tioh, th e Sun D evils w il^ h p y e seven seniors on th e iM x k r next season — m aking n e x t m onth's re cru itin g y m A d prim e im portance “ We definitely neet&into s tre n g th e n o u r n e M n ding,” said W u lk t^ J a g k S c h ra d e r w as oUi°A1f6p rebounder an d w e’r e l8sing h im , . -ribas “ We couldn’t f ^ C j ^ p k ag ain st UCLA b e b a ^ o r e couldn’t rebound. W eggL in trouble when Ja c k p ick ^au p som e early fouls — w hich pointed out w hat lack ey figure he w as fo r us1/* 86 W ulk s a id th e D e $ |[s’ exposure on n atio n al TV (tw ice w ithin a w eek),a(ill be a plus in recruiting« ni “ We had a num ber of kids c all us a fte r th e A labam a g am e telling us they hked th e w ay we p lay . Hopefully, th e loss to UCLA Won’t dim inish th a t ” " TobbM . at TB3G ; THE nT MALTESE FALSON. < *¡i 7 & & 3 0 p jm .n opiv llduttfV mm. W n /k sa O m ' I H I Y 8 H O (M H O U 8 I ,S, DOS T THÏ Y ? » x 12 used rugs-85.M M All Sixes In Steck ARTIST A DRAFTING SU PPLIES Crafts - Picture Frames. Decorating Material Open Men. a Thur*. Nights to Percent Discount in Students ill E. University — 967-4482 Thurs.-Fri. CARP, presents:Another 7 & 9 3 0 p jn 'Lost Horizon Tuesday afternoons. Mar. 25-May 6 330-430 pjn. ■ \ ‘ ’ *v. J*! -g&i Wednesday evenings, Mar. 20-May 7 : • 030-030 pjn. : "’'.‘ip , TONIGHT! 7:00 P.M. OUI. - Mum Room yibnuet d is 'ÿfnnM .ooort| .y ie iu rm o l O a litin tO .îtsn n e fl .H to î Sat. 7 & 9:30 p.rri. S m .2 .7 .fr9 3 0 p ji 'W i J H p ' - S * ' . H j 1 1 gm P hfé 8 — Tuesday, M arch 25 1f f**s|W* » i n » ! ÎÊMiSmÊSSÊÊm - - -".-c .<5-:.-- *>j f e ll WfËÊÈÈm How m uch does the average U.S com pany m ake w “ jeach sa le s d ollar? P ^ # Ä > A i« Ä » e | \ ^ We all should know “them"better, foftheyfday a vital role ih every­ thing voe do - (check one) A.Q45« B.D284 C. D12C D.Q5$ A n d w tiere do profits go? If you com pare what the majority of Am ericans think corporate profits are, with file bottom fine of the typical corporate financial statement, you wiU see that the public holds profound m isconceptions about fills vital subject The adjoining message from the April Reader’s Digest sum s up opinions and the facts about profits. It shows what happens to them. And it shows how the profit potential ca n give innovators the incentive needed to create or expand business. That leads to more jobs and more earnings a ll around. Read on (even if you checked letter D above). It can be well worth the investment of your time. e ’ v e been hear­ ing a lot about "T h em ” lately. O ften bad things. About how big they are/ They’ve been cursed in die streets, reviled in Congress, con­ demned in the (ness. They are often overestimated. They are seldom .understood. We all should know them better, for their handiwork is everywhere —though we may not realize it. —They built a factory in a riottorn section of Watts, Calif., then helped it along until it was a $10million-a-year miriness owned large­ ly by its employes. ADVERTISEMENT ADVERTISEMENT the board. It is a corporation’s con­ tinued profitability that allows it to regularly put money into, say, public T V or the local symphony, and at the same time create new technology and new jobs. Profits are not, as some people seem to think, clutched in the hands of a few cigar-smoking tycoons. There are 30 million stockholders in this country who count on them; 33.5 million workers whose retire­ ment funds, invested in stocks and bonds, depend on them; 365 million life-insurance policies in force in the United States that depend to a great degree on dividends that profits produce. Profits are far more, of course. They are one of man’s primary incentives. Long after factories have been built and payrolls and fringe benefits paid, profits keep lights burning in offices, in laboratories, in men’s minds, spurring the almost in­ definable mix of new products and ideas called progress. Paper shufflers and chart devisers in a centralized economic bureaucracy do not invent automatic transmissions, fresh-fro­ zen foods, kidney machines, doubleknit fabrics or wonder drugs. Men in the market-place do. Stimulated by the prospect of profit, they find harder steel, brighter color tele­ vision, sharper razor blades, quieter air conditioners. When millions wanted electric h air-styler dryers, trem endous amounts of money, planning and machinery had to be channeled to meet that demand by companies seeking a profit. When the dryers started rolling.out; who benefited? The companies—sure. But the big beneficiaries were the consumers, first, because their demands were satisfied and, second, business com­ petition quickly drove prices down. Yet, while profits are so intimately tied to the lives of all of us, the public concept of them is so distorted as to be hardly a concept at all. For example, polls indicate that the ma­ jority of Americans believe business clears about 28 cents profit on every dollar it earns. T he is, after taxes the average U.S. company now makes a little less than a nickel profit on each sales dollari Certainly, in some industries the average is higher, but not very much. M ining companies, office-equipment and computer firms average be­ tween nine and ten cents onr the dol­ lar. Lumber products make around seven. O il production and refining produce about eight. But in many industries the profit margin is much lower. Ironically, many of the few­ est profit margins are ill businesses that many people assume to be mak­ ing “ unconscionable profits” at the consumer’s expense;. Supermarkets, for instance, dear a tittle less than a penny on each Sales dollar. In the retail-sales industry, die average profit per sales dollar is around two cents, * Business and industry have tried tirelessly to convey this true profit —They helped to remodel a home for troubled youngsters in Leaven­ worth, K a n ^ an d to fix u p arecreation center for school dropouts and I drug victims in Dallas. ■ J |: - —They created a million new jobs in the United Suites lari year. ' —They pour $325 million into education each yCar and another $144 million yearly into die: arts. T heir totaTouday for charity each.year is about $1 billion. —They put $85 million into a dew steel-makinjg process that prevented a steel m ill, in Pennsylvania from closing down, saving apoo join. —They give, federal, state1 and lo­ cal governments more than $41 bil­ lion in annual'tax revenues. W ho are “they” ? Profits. T he money earned over and above the expenses o f operaring our American business and industry. If industry were not profitable; not only would companies soon go out of business—w ith due consequences to employes and stockholders—but a great Variety of social and humani­ tarian activities would simply go by picture. But somehow 'w e Ameri­ cans remain peculiarly Unconvinced. We buy a house for $28,000, sell it for $40,000, then the next day condemn someone else’s “pursuit of profit.” We blithely forget the realities of economics and competition. Let’s look at the profit picture on a com m on product—a w om an’s MANUFACTURER’S COST A N D PROFIT Fabrics and accessories .........m...—.....—» $ 8.11 Design and factory 4.91 operations Production wages 6.86 and benefits —........ ~..... — Administrative and Ì37 sales salaries...—,------------.98 Taxes Profit from sales 32 to retailer ............................ Wholesale price to retailer |2 5 J 5 RETAILER'S COST A N D PROFIT Dress from manufacturer ......$25.75 Advertising, sale ^ markdown*, freigh t...... 5.55 Store operations >ra^ „ . . . . . . 62» Payroll I•••••••••••••••••••••••••••••••••••• 9.10 T om — ..— . 2.10 Profit from sales to UO customer »—— a M B m price to customer ..$50.00 dress that sells in department stores for $50, A woman examining it m ight conclude she could make the same dress for quite a bit Jess than that amount. Provided die could get the pattern , (one of hundreds submitted by the manufacturers’ designers), she could indeed save money. But this dress is on the rack because the majority of women have neither the rime nor the inclination to make their own. W hy does it cost $50? _ The box in the previous column gives a breakdown of costs. And it shows that a $25.75 dress that pro* vided jobs and made a profit for people in the garm ent industry ends up fulfilling' a consumer desire, pro­ viding livelihood .for a department store's employes, putting tax money in the public treasury and profiting the store’s owners. In the process, it becomes a $50 dress. As for that $ 1.30 retail profit—well, you die consumer are the reason why it is that few. For to raise the profit m argin the businessman would have to risk los­ ing your patronage. You in the end make the decision. T hat’s what com­ petition is all about. A nd profit is the essence of competition. For reprints, write: Reprint Editor, The Readcr's-Digest, Pleasantville, N.Y. 10570. Prices: 10 —50S; 5 0 - | i ; 100—13.50; 500 —$12.50; to o tirtio . Prices for larger quantities upon request. T h u message it prepared by the editors o f The Readers Digest astd presented by The Business Roustdiable. i mb a m tm o m TT* m m .J/'* s O f ju* Vy* Ulli V > »«JlipC VS J < TJt li J llllli • . - * /C'f J r f J iJ - r f T r i . 1 ■ ,\£ JJ ;, mm ■ " imn Êvai l i1 S Æ'•ïm