1

Post Still on Ballot
H ie fate of the Presidency of
Associated Men Students (AMS)
hangs in the balance but today
remained on the calendar of
student government positions
that will be elected this spring.
Hie Executive Council of
ASASU currently is studying
alleged ineffectiveness of AMS
and is expected to submit a
recommendation to the Student
Senate requesting reorganiza­
tion or possible elimination of
the organization and its accom­
panying elected offices.
IF THIS occurs, it will be
a race to the wire between the
senate, trying to study the situ­
ation and pass appropriate leg­
islation, and the M ardi 8 elec­
tions that will carry a slate of

new AMS officers.
The situation is complicated
by thei|j!hct that if the AMS
preadent were eliminated, a
number of coveted vacanties
would be created on studentfaculty committees, the Student
Affairs committee, and the
Board of Athletic Control.
THE PROBLEM created by
disbanding AMS will hopefully
be solved in senate chambers
when the Executive Council
submits a proposal.
One solution is to create an
assistant to the AS president
who would coordinate financial
m atters invlving both Univer­
sity and student funds. It has
already been forwarded by John
Herrick, AS first vice president.

Arizona M a p Collection
Contributed to Library
The Arizona Historical Foun­
“These maps just received are
dation has presented Hayden plates of the survey of 14 of the
Library with an original map 21 original Mexican claims that
collection of “ Private Land were registered with their gov­
Claims in Arizona,” compiled ernment,” said Dr. Kenneth
by Dr. B. Sacks, foundation con­ Slack, assistant librarian.
sultant. ,
Controversy over the land be­
Sacks, a retired medical doc­ gan in 1888, with maps-used as
tor, has devoted his activities a means to prove the real title
for the past 20 years to a study of the land. Fireman said to­
of the territorial history of Ari­ day the maps are used as a
zona, and is considered the ex­ basis to prove the original title
pert in that field, said Bert of a large amount of the Ari­
Firem an, executive director of zona land.
DR. SACKS, in compiling and
the foundation.
mounting the photostatic copies,
“WHEN THE United States has added descriptive notes
and Mexico settled'the boundry whiph are designed to furnish
lines of what is'now Arizona ariSffof history of each claim.
with the Gadsen Treaty and the
“Students of history who Want
Treaty of Guadalupe Hidalgo, to investigate the claims will
it was stipulated that Mexican find these maps a valuable
and Spanish claims registered source,” commented Fireman.
in the Mexican archives for the
The maps are located in the
land, which generally consisted Arizona special collection on the
of big ranches in the newly- fifth floor of Hayden Library.
acquired territory, were to be Fireman said that Dr. Sacks is
honored by our government,” working on more plates to be
said Fireman.
added to the collection.

ARIZONA STATE UNIVERSITY
Tempe, Arizona

Thursday, February 16, 1967

Voi. 49—No. 11

Lawmen Wanted

One hundred to 130 first-year
law students are expected to
form the charter class of the
University’s College of Law, ac­
cording to Dr. Willard Pedrick,
dean of the law school.
Dr. Pedrick emphasized that
there was no quota as far as
the number admitted was con­
cerned, but that judging from
the number of applications re­
ceived, less than ISO would prob­
ably be qualified for admission.

New Dorm
Grows Tall
Manzanita Hall will be com­
pleted by Sept. 1, according to
construction supervisor Wayne
Holland. Twelve of the 15 stories
have so far been constructed.
The co-ed dorm occupies 190,000 square foet which will be
divided into 500 rooms, one (fin­
ing room, and a large adminis­
trative lobby.
Del E. Webb Corporation,
which constructed Palo Verde
East and West, are contractors
for the complex.
Construction is being tempor­
arily delayed due to a local
strike of elevator construction
workers.
When completed, Manzanita
Hall will be. the tallest building
on campus, and will house 1,000
coeds.

Pedrick stated that over 700 in­ sarily so.” “If you have a 3.0
quiries had been received with (B) average, you’re a shoo-in,”
all but ten states represented. he said. Below a B average, en­
THE DEAN pointed out that trance will depend more heav­
a large number of the appli­ ily upon one’s score on the
cants will also apply to other LSAT which will be adminis­
law schools for a wide range of tered to every applicant.
choices.
AS FAR AS the LSAT testing
The first student has already is concerned. Dr. Pedrick said
been admitted to the class. Dr. that he would be “most inter­
Pedrick described him as being ested in the aptitude portion
43-years-old and a Phi Beta of the test as opposed to other
Kappa at the University of Mich­ sections of the battery of tests.”
igan. He has an “excellent”
“The purpose of keeping the
score on the Law School Admis­ entrance qualifications high is
sion Test (LSAT) and has al­ not to exclude students,” the
ready benefited from valuable dean explained, “but to keep
experience in the b u s i n e s s
those who are unlikely to suc­
world, said the dean.
ceed in law school from wasting
Qualifications to the College their time in a fruitless at­
of Law will be fairly rigid, tempt. Due to better selective
Pedrick said, “but not unneces- processes, no great “mortality
rate” is expected among law
students here, said Dr. Pedrick.
When asked if it was neces­
sary to have a “legal mind” or
if any particular background
would assure success in law
school, Dr. Pedrick said, “There
are very few people who suc­
A constitutional amendment to
perm it the sale of $200 million in ceed in law school without work­
ing very hard, but there are
bonds for land and construction
some people who cannot suc­
at state universities was intro­
ceed even if they do work very
duced in the Arizona Senate
hard.” The legal processes, he
Tuesday.
pointed out, are simply logical
State Sens. Harold Giss, D- processes. “Those who cannot
Yuma, and F. T. Gibbings, D- think in a logical, step-by-step
Pima, proposed the issuance of manner will have a doubtful
bonds for use by the Board of chance of success in law school”
Regents to purchase land and
THE DEGREE offered will be
construct university buildings.
a Juris Doctor. The curriculum
If the legislature passes the will be a general preparation for
amendment, Arizona voters will the many and diverse directions
have, to approve the measure at possible for a law career. For
a special election Oct. 17.
the first two years, specialization
will be discouraged. According
iiiiiiim im iiiim iiiiiiiiiiim iM iiiii to the College of Law Bulletin,
”. . . the Law Faculty ought
to be better positioned than the
individual first or second-year
student to make an informed
i Front Page
1 § judgment on what subjects ev­
ery law student should encoun­
s Baboon Research
ter.” After the two-year “core
B Prim ary Elections
curriculum” is completed, how­
ever,
considerable latitude will
s Drinkathon ....... ......... 3 S
be given the third-year student
s Magazines ..............
in the selection of courses and
3
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim nm iiii seminars.

Amendment
Introduced

Inside
State Press

i

2i
21

mm

1

Yearbook Adviser Asserts
Direct Mail Reduced Sales

Photo by R ichard C antor

REFLECTIONS—A rainy evening only adds to the m ajesty of Gammage Auditorium.

“Sahuaro” yearbook sales have fallen because direct mail
registration begun last year prevented direct contact with stu­
dents, said Allan Frazier, AS assistant manager and yearbook
supervisor.
He added that the decline may also be “tied in with the
general lack of spirit on the campus.”
Frazier is preparing a report on the future of the Sahuaro
for the Dean of Students’ staff and the AS Executive Council.
Only 3,000 yearbooks have been sold this year, 1,000 short of
estimated sales. This represents a decline from last year’s 3 500
sales and the 1965 total of 4,200.
Orders for 250 copies, on a first-come, first-served hngjg may
be placed in MU 207. Distribution of yearbooks is grhA#foied for
May 15.

Afrcian Apes Aid Research
Into Stress, Anxiety Effects

Election Primaries
Slated for March

first vice-president and secre­
Candidate petitions must be
tary will be filled.
STUDENTS WILL also be returned by 4 p.m. Feb. 24.
able to choose new officers for
VOTING BOOTHS will be
The goal of Taylor’s research
.a ll, positions in the Associated open from 8 a.m. to 5 p.m . at
« te determine Jhe effect of light
The 30-pound baboons* were se­ Mfen iStodents.- the Associated
-and shock on the cardiovascular lected because they- gdapt Well W oftw - Student*
system and eventually relate the to toe laboratory and possess dent Senate.
lawn and on the Mall between
findings to the ills of the human large arteries, facilitating the
The only* exceptions are gra­ toe Social Science Building and
race.
measurement of cardiovascular duate and freshman senators. toe Library.
They will be elected next fall.
T H E RESEARCH involves response.
Students will have to show
measuring the baboon’s reaction
their
ID and activity fee cards
to light and shock. Then, part of
WORLD BRIEFSto vote.
the animal’s cerebral cortex is
Absentee votes may be cast
removed and the procedure re­
March 6 from 2-4 p.m. in MU
peated. The results of the two
209. Proof of school absence for
experiments are then compared.
March 8, as well as ID and
PASADENA
—
Luna
O
rbiter
III
began
transm
itting
“Before the baboons were o p
activity cards, will be required.
erated on, their heart rate shot pictures' of future landing sites on th e E arth yesterday.
Scientists
said
the
quality
of
the
photos
are
“excellent.”
The general election is slated
up initially following a shock.
*
*
*
for
March 15.
The blood pressure became ele­
SAIGON
—
V
iet
Cong
infiltrators
damaged
or
de­
vated before reaching a pla­
stroyed a num ber of U. S. helicopters on an Arm y base
STATE PR ESS Is published by
teau,” Taylor said.
A rizona S tate U niversity a s the

Bloody Viet Battle Claims 246

200 m iles northeast of Saigon. No casualties w ere report­
ed.

*
*
*
HANOI — According to Russia’s news agency Tass,
the U. S. bombed Hanoi yesterday. Tass said th a t Amer­
“But toe blood pressure ac­ ican planes strafed industries and “populated localities”
tually drops during periods of around Hanoi. There is no confirm ation of such raids
from U. S. m ilitary headquarters.
activity,” he said. “It would be
*
*
*
wrong to say the baboons aren’t
VIETNAM —t; South Korean M arines aided by U. S.
as emotional as before. We have planes and artillery killed 246 Vieteong yesterday. The
simply interfered with their battle, the bloodiest of this year, occurred on th e central
blood pressure control mechan­ coast of South Vietnam.
ism .”
*
*
*
HONG KONG —- The Hong Kong S tar said th a t a
Taylor won’t speculate on how
his investigations might relate top Red Chinese general has been holding secret talks
to human beings. “It’s far too w ith Russian, officials. R eportedly th e m eetings w ere to
early to think of any possible discuss th e possibility of Soviet aid to forces opposing
link between my research and Mao Tse Tung.
humans,” Taylor said.

Ribicoff Proposes
College Deduction
Sen. Abraham Ribicoff, DConn. recently introduced a
bill in toe U. S. Senate to give
tax relief to parents and stu­
dents who pay the costs of a
college education
'ihe proposal introduced Feb.
2, provides an income tax credit
of op to $325 or the first $1,500
of tuition, fees, hooks and supf'i'is. It would go to anyone
who pays these expenses for a
student at an institution of high,
er education.

THE

Haskins and Sells Foundation,
one of toe “big eight”- public ac­
counting firms, will, be chi cam­
pus next Tuesday to present a
$250 award to an outstanding
senior graduating in May with
an accounting degree.

The spring prim ary election for Associated Students
officers w ill be M arch 8.
The offices of president, adm inistrative vice-presi­
dent, activities vice-president, ________________ _____ _

Dr. Eugene Taylor, assistant professor of psychology,
is using A frican baboons in research designed to m easure
reaction to stress and anxiety.

However, after the operations,
the heart rate remained at a
high level boto during rest per­
iods and during stress.

Firm to G ive
Cash Aw ard

official cam pus new spaper every
Tuesday through F riday A iring
the school y e a r, except holidays
and exam ination periods, en d is
en te re d a s second class m a tte r
a t Tem po, A rizona, SS28I.

The presentation will be made
during a luncheon of Beta Alpha
^ M t i w u J awnuMins profe^
atonal and honorary fraternity,
in MU 218A.
The recipient, chosen by an
accounting faculty committee,
will receive toe award from
Murdock (Bud) MacRae, part­
ner in the Los Angeles branch
of Haskins and Sells. He will al­
so receive an engraved plaque to
be kept in toe Accounting De­
partment.
The foundation presents toe
Haskins and Sells Award to uni­
versity students throughout toe
nation. This will be toe second
time the award has been pre­
sented a t ASU.

Bobbies
Flowers
eras

20 E. 5th St.
WO 7-2972 — WO 7-4274
Home Phone WO 7-6319

Plants For Rent
For Parties . . .
Large Artificial
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BEEF HOUSE
Charco Broiled Steaks

★ Filet Mignon $1.48 ★ T-Bone 16-oz. $2.50
★ Sirlo in .......... $1.38 ★ King Size
★ Chopped Filet $1.08
Hamburger v.. 60c
Dinner* Include Baked Potato, Toesed Green Salad, Choice of
Dreselng and Garlic Bread

Open D aily 11 a.m. to 9 p.m. Except Monday
A lso Above Orders To Go — 997-6248
Broadway Plaza—Corner M ill & Broadway. Tentpe

The eye cannot determine the internal quality of a diamond.
We invite you to inspect our diamonds through our modern
Gemscope so you may see inside the diamond you buy.
Diamond clarity has a substantial effect on value — it’s best
to take a look to be sure.
During our one half-hour diamond grading course offered to
any prospective diamond buyer, our modern Gemscope will
be at your disposal.

IN T H E
ARCHES

130

E f ‘a J n U ? ,V E » S ' ' ' ’V O P 'V C
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TEM PE
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C E R T I F I C O Q E M O L O O I 8 T , A M E R IC A N O E M S O C I E T Y

Thursday, February 16, 1967

Yesterday s Magazines
By DAVID ANDERSON
American involvem ent in Vietnam was indirectly
predieted by an 1865 magazine.
The. A tlantic M onthly declared prophetically th at
America would “grow into a

Beer-Guzzling Champs Stagger
University of Michigan sup­
porters can take heart.
It may have been some time
since the University of Michigan
beat Michigan State’s mighty
football team, but football is
not the last resort.
SUNDAY, TWELVE triumph­
ant students swayed away from
604 hours of drinking beer, ex­
actly doubling the old record

greatness of which the past has
no parallel; and there can be
no spot in Europe or in Asia
so remote or so secluded as to
shut out its influence.”

tury until 1951.
It had to accept the fact that
this century is Imre to stay, but
did so reluctantly.

A STUDENT with an inquisi­
tive mind and time to spare
can unearth nuggets of fascin­
ating trivia and gain a clearer
perspective of the flow of hu­
man events by examining old
magazines.

Seven Fellowships Offered
For University's Graduates

Congressional debates on slav­
ery were briefly discussed by
Harper’s Magazine in 1850 as a
domestic event which wasn’t
“very important.”
A LONG - FORGOTTEN story
about Abraham Lincoln is
found in the Atlantic Monthly
for June, 1865. It concerns his
visit to the vanquished Confed­
erate capital of Richmond, Vir­
ginia, earlier in the yedr.
As the Civil War President
rested from a tiring walk
through the d ty, an old Negro
removed his hat and bowed in
respect and admiration.
Lincoln “upset the forms,
laws, customs, and ceremonies
of centuries” by returning the
gesture.

A total of six scholarships and
fellowships for tuition and stip­
ends will be available to grad­
uate students during the 196768 year.
They are Herman E. De
M u n d graduate scholarship,
$1,000; two Phelps Dodge gra­
duate scholarships of $1,200
each and three ASU fellowships
of $2,600 each.
Academic achievement and
promise of success in graduate
study will be given special con­
sideration by the University
Grants Committee in making
the awards.
Applications should be sub­
mitted no later than March 1
at Ad. 204.
Applications for the scholar­
ship to thé American Institute
of Foreign Trade (AIFT) must
be filed with the chairman of

Handbook Editors
Desired By AWS
Section editors are needed
on the staff of the Associated
Women Students’ official hand­
book, Coed Cues. Sections in­
clude introduction, photography,
organizations, activities, resi­
dence halls, fashions, traditions
and directory. If interested, con­
tact Editor Sandy Schneider,
McClintock B Hall, 966-2878.

PUdd (H ad)
A uthority says It is “worn b y both
sexes In Scotland In lieu o f
a cloak,” We plead the “man’s” p la id .
Shown, a sport coed o f distinct
muteness.
b e seen, others
o f o b v io n s vtrütty.

The advertising of the past
reflects the simplicity of our
earlier rural society. A 1924
toothpaste ad, for example,
made no scientific claims of
effectiveness against decay. A
folksy slogan, “If your wisdom
teeth could talk, they’d say
‘Use Colgate’s,” was employed
instead.

Thursday, February 16, 1967

finishing 12 ounces every halfhour. The contest was also lim­
ited by the tavern’s hours —
8:30 a.m. to 1:30 a.m. on week­
days, and noon to six p.m. on
Sundays.
When asked why the mighty
team drank on long after pass­
ing the M.S.U. record, champ
Weiman said “Because it’s
there.”

the scholarship committee be­
fore April 14 in Ad 104.
The Candidate must be a
male graduate of the Univer­
sity with a minimum grade in­
dex of 3.0. Preference is given
to men 25-30 years old with
training in business adminis­
tration, accounting sales, engi­
neering and chemistry.

THIS SIMPLE act of kindness
perhaps better illustrates both
his greatness and humanity
than do his accomplishments as
a statesman.

THE TRITE comment that
history repeats itself and even
comes full circle is amply sup­
ported by Newsweek’s headline
story for September 16, 1933. It
details the success of a Cuban
coup d’etat led by a young ser­
geant named Fulgencio Batista.
Newsweek was still around 25
years later when the tables of
history were turned and Ba­
tista was ousted.
SOME ARTICLES from 20
years ago are prophetic or iron­
ic. Two weeks after the 1945
atomic attack on Hiroshima,
Life featured an essay by Han­
son Baldwin on the possibilities
of push-button atomic warfare
and the decreasing importance
of other m ilitary forces. The
questions he raised about man’s
ability to control the use of nu­
clear weapons have yet to be
answered.
Also in 1945, Collier’s exam­
ined efforts to extend Texas’
Right-to-Work law to o t h e r
states and concluded incorrect­
ly that it was unlikely to spread.
Today, such statutes are on
the bodes of nineteen states and
Collier’s is dead.
' Finally, it’s doubtful that
anyone could find a more deter­
mined effort to resist the pre­
sent than a British magazine
called The Nineteenth Century
and After, which didn’t change
its name to The Twentieth Cen­

held by their cross-state rivals.
Nine men and three women
guzzled 14,496 ounces of beer.
If those figures alone are not
impressive enough, i m a g i n e
1,208 cans of beer together.
THE TEAM’S standout, John
Weiman, actually downed al­
most 9,500 ounces of brew.
The team guzzled in relays,
with at least one of the team

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Located in the Pioneer Camera Shop
TEMPE CENTER •
PHONE 967-4662
STATE PRESS

Page 3

How Wise Hie
Old Owl-who?

The advantages of a large university
T he O ffice In stitu tio n a l R esearch (O R I) in W ashing­
to n , D / C . , re c e n tly m ade a n in fo rm al su rv e y designed
to sam ple s tu d e n t opinions a b o u t th e ad v an tag es o f cam ­
pus size. S u rp risin g ly enough o n ly a few stu d e n ts com ­
p lain ed ab o u t d ep erso n alizatio n an d alien atio n .
M any o f th e stu d e n ts in te rv ie w e d said a t firs t th e y
* fe lt lo st a n d overw helm ed by th e sh eer “big n ess” o f th e
u n iv ersity . A SU is u n d o u b ted ly in th is categ o ry of la rg e
u n iv ersitie s, an d a su rv ey ta k e n h e re o f sim ila r n a tu re
w ould p ro b ab ly re v e a l sim ila r a ttitu d e s.
IN G E N ER A L th e O RI su rv e y re p o rte d th a t m ost
stu d e n ts “o v erw h elm ed ” b y th e size of th e ir cam puses
soon w e re a b le to a d ju st and fin d frie n d s am ong th e s tu ­
d e n ts a n d fac u lty . T hey co n sid ered th e c o n ta c t w ith
m any new a n d d iffe re n t id eas and th e e x te n siv e a rra y
of academ ic an d e x tra -c u rric u la r p ro g ram s m a jo r ad­
v an tag es o f a tte n d in g a larg e u n iv ersity .
T hese ad v an tag es only b ecam e a p p a re n t to th e stu ­
d e n ts a fte r th e y h ad been e n ro lled fo r a few m onths,
an d becam e accustom ed to th e ir new en v iro n m en t.
M any o f th e stu d en ts fro m b oth sm all and larg e
in stitu tio n s th o u g h t th a t sh y a n d re tirin g in d iv id u als
m ig h t n o t be a b le to cope w ith cam pus big n ess w h ile
m ore o u tg o in g an d aggressive stu d e n ts w ould a d ju s t
w ith re la tiv e ease and g et a lo t o u t o f th e ir college ex ­
perien ce.
T H IS IS w h a t som e o f th e stu d e n ts h ad to say in
response to th e questio n , “A re th e re w ays in w h ich y o u r
college e x p e rien c e has been en rich ed by th e size o f y o u r
in stitu tio n ?
“T he ‘b ig n ess’ o f th is u n iv e rsity h as p ro v id ed m an y
o p p o rtu n itie s fo r m eetin g a g re a t d iv ersity o f people. I t
h a s also g iv en m e a chance to e x e rt m y ow n in d iv id u ­
a lity and in itia tiv e w ith o u t th e fe e lin g of som eone w atch ­
in g over m y sh o u ld e r.”—U n iv e rsity of H aw aii ju n io r.
“Y es, th e larg en ess of th e s tu d e n t body p ro v id es a
g re a t d iv e rsity o f in d iv id u als w ith w hich to w ork, ta lk
a n d do a g re a t n u m b er of th in g s. T his d iv e rsity is
fo u n d in th e fa c u lty as w ell a s stu d en ts. A lso a larg e
in stitu tio n h a s fin a n c ia l and o th e r reso u rces th a t m ak e
i t e a sie r to a ttra c t la rg e r n u m b ers o f q u a lity fa c u lty
m em b ers . . —S ta te U n iv ersity o f N ew Y ork a t B uf­
falo ju n io r.
NO, T H ER E is a m arked lac k o f school s p irit, in
a la rg e school p ro b ab ly has m an y o p p o rtu n itie s n o t av ailr a te o f g ro w th p ro b ab ly has m o re to do w ith it. T he
la rg e school p ro b ab ly has m any o p p o rtu n itie s n o t av a il­
ab le in o th ers, su ch a s v a rie ty o f peoples, c u ltu re s, and
backgrounds. B u t th e bigness h e re in su la te s u s from such
e n ric h m e n t a s a fo re st hides its tre e s. M ost e n ric h m e n t
com es fro m m y school, jo u rn a lism , w h ich is a sm all
one a n d closely k n it by its sm alln ess an d com m unity of
ideals.—sen io r a t a larg e m id w estem sta te u n iv ersity .
R eplies to th e q u estio n “D o you th in k th e re is a p a r­
tic u la r k in d of s tu d e n t w ho sh o u ld a tte n d a larg e u n i­
v e rsity ra th e r th a n a sm all co lleg e?” in p a rt w ere:
“No, on a large-sized cam pus th e re is a p lace fo r
everyone, if o n ly h e w ill fin d it. S o ro rities, fra te rn itie s
and o th e r cam p u s organizations can p ro v id e sm a lle r
groups fo r a s tu d e n t w ho feels lo st in a la rg e school.”—F lo rid a S ta te U n iv e rsity freshm an.
“PR O B A B LY so, though th e re a re m any stu d e n ts
w ho w ould do e q u a lly w ell a t e ith e r la rg e o r sm all
school. I w ould th in k th a t th e in tro v e rte d s tu d e n t w ould
do b e tte r a t th e sm all college, w h ile th e e x tro v e rte d
w ould p ro sp e r a t th e larg e u n iv e rsity .”—U n iv e rsity of
N o rth C aro lin a ju n io r.
e T he stu d e n ts surveyed b y O R I w ere' fo r th e m ost
p a rt stu d e n t lea d e rs in th e ir u n iv e rsitie s an d colleges.
A ran d o m su rv ey o f stu d e n ts a t A SU is u n d e rw a y on
cam pus a ttitu d e s, a n d w ill p ro b ab ly b rin g for th sim ila r
opinions. B ut, it m ay rev e a l c e rta in p ro b lem a re a s
w hich m ig h t in clu d e th e q u a lity o f p rofessors, d ifficu l­
tie s in th e p erso n al education a re a , in clu d in g advising
an d co unselling, an d facilities fo r learn in g , in th is “big ”
u n iv ersity .

T h e re is n o d o u b t th a t a la rg e u n iv e rsity has its
ad v an tag es, b u t one o f its g re a te st d isad v an tag es is th e
e v e r in creasin g costs fo r h ig h e r ed u catio n a n d th is is es­
p ecially tru e in A rizona.

I--------- letters to the editor--------- >
Editor,
If you are fascinated by the
latest in “games people play,”
I urge you to visit the new student union, euphoniously referred to as Charles Trumbull
Hayden Library. .The basic
game rests upon the assumption by misguided individuals
that this structure is a library,
and that a library is in some
vague manner related to the
acquisition and utilization óf
books. Although a casual survey of the conditions — the
constant clamor, the half-empty coke bottles, and thé omnipresent lovers — should suffice
to convince an objective observer of the fallacy oi the assumption, certain types continue to
labor under the misapprehensinn that somehow it should be
possible to acquire “book-lamin’ ” here. This outdated notion
leads to the unending hilarity
ct the unique games which are
played.
Game 1: Game 1 is called
“Guess What Books We Have.”
The unwary, conventional library user is likely to assume
that the card catalog is a'guide
to books actually to be found on
the library shelves. What he
does not realize is that in our
library there is no necessary
relation between toe listings in
the catalog and the volumes
which are actually to be found
within the walls of this remarkable edifice. Thus, students
and faculty members alike provide the observer with endless
amusement as they s c u r r y
about, seemingly incapable of
overcoming the illusion that because they have found a book
listed they will ultimately sue-'
ceed in locating it.
A slight variation of this game
is provided by the presence of
books on the shelves which are
not listed in the catalog. This
condition leads to another hilarious spectacle, that of the individual who knows that he has
seen a particular book on the
shelves somewhere and can
now be found desperately thumbing the catalog cards under
the mistaken impression that
he will find it listed here and
tbus be able to locate it «Mice
moreGame 2: Game 2 is called,
“Guess Where the Books Are.”
There are, you see, a minimum
number of books listed in the
card catalog which can also be
found on the shelves. But where

oh where? Let us take an example. You are seeking a book
on dress-making. You might assume that it would occur in a
section on Home Economics,
But it does not. Perhaps under
“clothing” ? No, too simple! Ultimately, long after it’s too late
to use it, and quite by chance,
you locate it. It’s in Interior
Decorating. Really quite simpie when you think about it. Un­
der Interior Decorating is “slip
covers,” and are dresses not
merely slip covers for ladies?
All you have to do is be logical,
But people are-so illogical!
Game 3: Game 3 is simply
called, “The R e s e r v e Bode
Game.” This game may entail
collusion with the faculty. It is
played like this: a faculty member assures his class that a very
important book has been placed
on reserve, and they all must
read i t . . His unsuspecting students then repair to the re­
serve book loan desk. Here they
discover that no one has ever
heard of the book, nor even of
the course or the instructor,
Hie students report back to die
professor. If the professor is
unaware of the game, he will
be filled with alarm . After all,
that book happens to be his
persem i copy. (He has been un­
able to find the one listed in the
card catalog.) He rushes over,
The librarian smilingly produces
toe book. She is sorry; it was
there all the time, but it somehow got misshelved. The pro­
fessor is relieved. At the peri
class meeting, however, his students are back with toe same
complaint. After a time, he is
convinced, .and over he goes
again. Once more toe book is
produced, misshelved a g a i n
This is a wonderful game and
can go on indefinitely,
These are but a few of toe
delightful games played d a i l y
in toe new library. It must be
admitted that there are a few
subversive members of the faculty who have sought to frustrate the game-playing by assigning all outside r e a d i n g in
paperback which can be purchased a t the bookstores. But
most are cooperative, or unsuspecting, and you can enjoy these
games, as well as an infinite
number of variations on any
given day." It is an education in
itself!
Dr. R. E. Davis
Department of Speech
and Drama

(ACP) — Not too enthralled
over the prospect of being lab­
eled either a hawk or a dove,
one is faced with toe possibility
of being called anything from a
screaming eagle to a yellowchested diicken, comments toe
Colorado State University Col­
legian.
One humanoid bird that isn’t
receiving his due recognition
these days, the Collegian says,
is the owl. He needs more con­
sideration not because he is a
symbol of wisdom but because
he runs around asking “Who?”
Also, “What and Why.”
The puzzled bird is asking
many questions about every­
one’s favorite topic, the war in
Vietnam. He Starts out with the
scholarly, historical approach:
“How the hell did we get
there?” Reply: “Well, we were
sort of handed this seed and a
few years of poor tending turned
it into a sick and ugly growth.”
He asks, “Why us? Why not
let someone else look after it?”
And he learns that it is iu>t only
us, but also Australians, South
Koreans, even South Vietnam­
ese. Asking when we are get­
ting out, he receives only grum­
bles and stares.
Puzzled by news reports,asks about them. “Has there
ever been a time when Amer?
ican casualties were anything
but light? is there any truth
to toe statements about bmnbing civilians?” To both ques­
tions, one reply: “Incredible.”

He focuses his attention on
the home front. Being an eld
bird, he remembers better days. “Isn’t it customary here,”
he asks, “for a man to question
national policy and politicians
and to raise a note of dissent
without being branded coward-.
ly or anti-American? And isn’t
it possible for another man to
support, for moral and legal
reasons, m ilitary actions in an­
other part of the world without
being called a guileless follower
or a butcher of children?” .; «£
His feathers are ruffled by a
crossfire of shouts but he per- ;
sists. “Do you mean that a man*
is wrong if he feels he has a
strong obligation to oppose the
draft and burns his draft card?”
“Right,” answers a 19-yearold Marine.
“Do you mean that a man is
wrong if he is convinced that
this is the greatest nation in
the world and he is privileged
to serve in her armed forces?”
“Right,” answers a 19-yearold pacifist.

s ta te ^ p re s e
Interim Editor—Tony Ault
Managing Editor—Greg Christopher
Senior News Editor—Susan Black
Sports Editor—Bill Thomas

Weekend Editor—Joan Fisher
Copy Editors—Diane Blied
—Tom Wing

Assistant—John Coates
Campus Editor—Bill Cushing

Calendar Editor—Linda Cottam
Advertising—Hal Hubele

Asst. Campus Editor—Dan Murphy
Chief Photographer—Dave Viger

P age 4

Adviser—Robert E. Lance

STA TE PR E SS

Thursday, February 16, 1967

yama, a chemist at die Depart­
ment of Water Conservation in
Phoenix, will discuss chemistry
Clubs
in water conservation. Refresh­
11:30 TO 12:30 PJM. IEEE ments will be served.
will meet in ECG 150 to hear
7:30 P.M. ALPHA KAPPA
Myrle Stiles of the electromag­ DELTA, sociology honorary fra­
netic division of the Electronic ternity, will meet in an open
Proving Grounds speak on elec­ lecture in SS 105.
tromagnetic environmental test
Dr. Kimball. Young of North­
facilities. Slides will be shown western University will be guest
and refreshments served. Visit­ speaker. Dr. Young is past pres­
ors are welcome.
ident of the American Socio­
7 P.M. COLLEGE LIFE, a logical Association and author
Club sponsored by Campus Cru­ of several bodes and articles on
sade,” will meet in the Sigma social psychology.
Alpha Epsilon fraternity house.
Dr. Ralph Byron, head surgeon
Lectures
for the City of Hope in Los An­
4 P.M. AND 7 P.M. NEW DE­
geles, will be the guest speaker. VELOPMENTS IN THE STUDY
Sharon Ronan, singer at the OF URBAN SYSTEMS is the
Camelback Inn, will also per­ subject of two seminars in BA
form.
101. The seminars will be con­
7 P.M. STUDENT AFFILI­ ducted by Richard D. Duke, di­
ATES OF THE AMERICAN rector of the urban-regional re­
CHEMICAL SOCIETY will meet search institute, Michigan State
in PS D-202. Dr. Francis Naka- University, and Edgar M. Hor-

Thursday, February 16, 1967

i

wood, dfrector of the urban-data
center, University of Washing­
ton.
7:30 P.M. MRS. A. KYRALA,
graduate assistant in physics,
will discuss the stars and plan­
ets visible this month, the ma­
jor constellations visible in
Tempe, at the North Pole and
a t the equator in PS B350. The
lecture is free but reservations
must be made in advance by
calling 966-3561 or 966-3562.

Activities
THE INTERNATIONAL HAR­
VESTER FARM EQUIPMENT
DIVISION is having a “Spring
Fashion Show” a t the Arizona
State Experimental Farm. All
of their latest models will be
on display.

Tomorrow
Clubs
3 TO 6 P.M. THE STUDENT

STATE PRESS

CENTER CHAPTER OF THE
AMERICAN INSTITUTE OF
AERONAUTICS AND ASTRO­
NAUTICS will hold a get-ac­
quainted meeting a t the Tempe
Village Inn. A movie on heli­
copters entitled “Huey in Viet
Nam” Ayill be shown and free
refreshments will be served.
7:30 P.M. PHI KAPPA PSI
will hold their Founders Day
Banquet at the Cloud Club in
Phoenix. Members and Alumni
are invited to attend. The na­
tional president of Phi Kappa
Psi will be die speaker.

Fine Arts
8:15 P.M. “LUV,” the Broad­
way comedy that lampoons cur­
rent fashion fads and postures,
opens with a New York com­
pany of a weekend stand at
Gammage Auditorium. The Fri­
day performance is a Celebrity
Series presentation. The Satur­
day performance is a Special
Event. Tickets are on sale at
the box office.

Sunday
2 P.M. FASHION SHOW, fea­
turing contestants for Glamour
Magazine’s 10 Best Dressed Co­
eds sponsored by Gamma Alpha
Chi will be held in the MU ball­
room.

Fine Arts
3 P.M. A RECITAL FEATUR­
ING JEAN LANGLAIS, the dis­
tinguished blind organist and
composer from the Basilica of
Ste. Clotilde in Paris, will be
presented in Gammage Audi­
torium. Tickets are on sale at
the box office, 966-3434.

Next Week
8:30 P.M. PIANIST PETER
NERO will be guest artist at
die Phoenix “Pops” Orchestra
at Gammage Auditorium. Guy
Taylor will conduct the first
part of the program which will
feature Nero in a performance
of Gershwin’s “Rhapsody In
Blue.” Nero will take over the
second part of die program with
his own popular hits, arrange­
ments and compositions.

Page 5

KASN to Rock and Roll
O n Washington's Birthday
KASN, Radio 730, will pre- sic surveys of the past,
sent a special day of rode ’n
Patterson will play mainly
roll music Wednesday in com- hard .rock from popular artists
memoration of George Wash- from 1 to 5 p.m. with a “The
ington’s birthday, according to Beatles vs. The Monkees” hour
Jack Fryxell, program director, from 4 to 5. Listeners will be
Fryxell said that the station able to vote for the group of
will devote its nine-hour sched- their choice and results will be
ule exclusively to rock ’n foil announced on the Jack Frazier
. programming. KASN disc jock- “fiasco” at 6 pjqa.
eys Jack Frazier and
PatThe Frazier Show will -mostly
terson will handle two all-rock have hits from the current Top
shows starting a t i p.m. In the 4® list in the nation . until 10
hour between the four hour p.m.
shows, KASN Music Director
Both shows and the “oldie”
Max Guthrie will host the hour will be open for requests
“KASN Classics” from pop mu- and dedications.

•

FOR SALE

21" CBS TV. $34. Call Tom, 945-2040 a fte r
5 p.m .

• MOTORCYCLES
WHOLESALE SPECIAL
1 9 0 Y am aha 60's . $149. Excellent con­
dition. Econom ical transportation. Rides
tw o com fortably. No parking problem s.
Fun to ride. Financing available fo r qual­
ified. See a t 3412 E. W ashington. 275-5021.

1960 MATCHLESS m otorcycle 650 cc. Cell
966-0889 a fte r 5 p.m.

Photo by B ill

SPARROW’S EYE VIEW — A glance up to the sky,
hidden by a campus palm tree, reveals the way sparrow s
see trees.
UNUSUAL FILMS, M U S IC -

Off-Beat Blast Planned
Students are invited to parti­
cipate in an experimental film
fest arid an off-beat concert be­
ing sponsored by the Cultural
Affairs Board tills spring.
The film fest will feature the
work of student movie-makers
who contribute their films to
the program. The films will be
presented at a public showing
and cash awards will be given
on the basis of creativity and
artistry.
Also planned for the Board’s
spring program is a concert
with instruments seldom heard
in modem orchestras. Students
who play unusual instrum aits
are encouraged to take part in
order to give a wide variety of
sound to the concert.
'Interesited students should
contact a member of the Cul-

F a r classified advertising submit ad la
parson to tha Stata P rass, MU 3, two dava
la advance ef publication, between 1-4:0»
p.m ., call 000-107. Rata: Sc par word.
75c minimum.

tural Affairs Board in MU 212
or call Shannon Sims at 4332.

Mortar Board
Seeks Candidates
Mortar Board, national sen­
ior women’s honorary, is cur­
rently requesting faculty mem­
bers to recommend senior wom­
en students that meet the quali­
fications for membership.
Perspective members’ quali­
fications are leadership and
service to the University and
fellow students. A 3.0 accumu­
lative grade average is re­
quired.
Recommendations should be
sent to Roxanne Decker, Mor­
tar Board president, McClin­
tock “B” Box 73.

- S K IE R S -

SALE
ON AT

• AUTOMOBILES
1 9 0 Chev. conv., s ir , power, auto, 959AUSTIN H ealy Le M ans, reconditioned,
new top, by ow ner, $595. Call 945-4111.
JOHN M AJOR AUTOSTEREO
units a n d custom cartrid g e s
SAVE 15%.
966-8800.
1964 Signet V aliant, ref., auto., 272-1*00.
1964 D atsun SPL-310 conv. 1500 c c., 4sp., BRG w /re d Interior. O utstanding
condition. 967-4907.

Gttfe #ki Matta
Pants & Parkas . . . 20% Off
Sweaters .
. 20 - 50% Off
S k is ______. . . . 20 - 40% Off
Boots . . . . . . . . . 40% Off

£>kt Matta
707 "C" FO R EST AVE., OXFORD SQUARE, TEM PE
967-7442
Hours 10-5:30, M-S

1 9 0 MUSTANG, 33,000 m iles; a lm o st new
tires. $1600. Phone 936-3018. Smoke g ra y ,
red interior.
- -

•

WANTED

NOON Ride to Lincoln D rive. Will pay
for gas. 945-4556.

FEM A LE room m ate. Share expenses. Stu­
dio apt. 966-8775.

• TYPING
r*—
;
GUARANTEED, reasonable/ IBM
211 E. 14th St. Tem pe. 966-7848.

elite.

TYPING — 967-3036.

PA PE R S and thesis. E xperienced typist.
1342 E. Culver.—Phx. 253-6452.
TERM papers, m anuscripts/ e tc . Quality
work/ reasonablle. Ph. 967-7250.

•

SERVICES

IRONING — 967-2797.

W oolco’s E lectronic
S tereo & H i F i
C enter

IRONING/ $1.75 dozen. 966-8256.

•

FEA TU R IN G
SO N Y
A M PEX
BO GEN
FIS H E R
GARRARD
JE N S E N
EIC O
SH U R E
W H ARFED A LE
K EN W O O D
JE N S E N
M ON A RCH
P A N A S O N IC
U N IV E R S IT Y
A N D M ANY M ORE

2.50
EA 8T Phene 966-0731
W E8T Phene 279-9232

•

8

9

7

0

YOU GET

Visit Our New
K it Center
Do it yourself . . . it’s fun
and it’s easy, and you’ll
save money too. Many
types of kits available in­
cluding amplifiers, tuners
and receivers. Hobby
Kits priced from

INDIVIDUAL tutoring In m ath, phys­
ics, chem istry, e n d biological sciences.
Phone 967-7924.

COM PLETE!
Component
Stereo
System

• VM Automatic Changer and Rate
• Solid State Amplifier
• 2 2-Way 8peaker ayate me in Walnut enclosures

You’ve got to hear it yourself to believe it! Performance far
beyond the low low price at Woolco. The solid-state am plifier
is a compact size that takes little room. It’s a prim e exam ple
of Woolco’s Electronic and Stereo HiFi Center’s day-in-andday-out value giving.

Hayden Plaza East 1300 N. Scottsdale Rd.
Page 6

STATE PRESS
9

INSTRUCTION

HELP WANTED

COED to d e a n a p artm e n t. 20 hrs. per
m onth. 966-6568. 10-10:30 p.m .

•

PERSONAL

K N IPP E R , send m ore money w henever
y o u 're ready. Lov&e, C.C.

JOHN E. W hat c an I do? M y f a t tista rbv-lew. insists on being m y m atron of
honor! M aybe you can ta lk h e r ou t of It
Saturday since y o u 're so good a t handing
out "lin e * ", M arth a B.

•

RENT

A 50 cc. YAMAHA Fun Cycte. $2/hr.,
$10/day, a t J im 's Union Service. C orner
Van Ness & A pache.

Thursday, February 16, 1967

B H i

~1

Another Aide
Leaved Kush;
Big 8 Bound
Who’d take the Big 10 over
good old ASU?
Dtyk Tanjburo would . ' \ and •
'■ did »reign eariier this-week ^§;
defensive line coach to take a
position with the University of
Iowa.
“I WAS VERY impressed by
what I saw and what I heard,”
said Tamburo after a recent vis­
it to the Iowa campus in Iowa
City. “I’m looking forward to
being a part of the Big Ten
once again.” He was an AllAmerica center for Michigan
State in 1952.
The loss of Tamburo left head
football coach Frank Kush with
exactly half the staff he uses.
Offensive line coach Jack Sto­
vall resigned in December to go
into the motel business, while
offensive backfield coach Paul
Kemp left last month for a sim­
ilar position a t Iowa State.
SPRING FOOTBALL!, prac­
tice is scheduled to start Feb.
27. Kush visited California last
weekend in his search for new
assistants. Kush has described
his current position as “precari­
ous.”
Tamburo was recently offered
a position on the staff of die fa­
mous coach Dan Devine a t die
University of Missouri, but de­
cided at the time to remain
here.
Said Tamburo, “Our nine
years in the Phoenix area were
very enjoyable and we havn’t
regretted a minute of it.”
ADDING to Kush’s worries is
the fact that junior quarterback
Rick Shaw won’t be around for
spring drills.

Lindner Paces Devils;
Possible Line-up Shift
Veteran Randy Lindner widened his scoring lead over
sophomore Roger Detter last week with a 12.3 points-pergame average.
When the Sun Devil cagers meet Wyoming and New
~weekend, there m$y be a new {pee jq the
Starting lineup A -battle fpr one Ifisfcte «pot k shaping up
between Jeff Mackey, Bill Brantley, Marion Tutt and Willie
Harris.
Mackey held the position early in . the
season but Brantley took over last weekend.
He failed to score against New Mexico,
however, and may lose the post to one of
the other three contenders.
Mike Lange, out for much of season
with a leg injury, may get a starting role
in the weekend action.
SUN D E V IL
FG
108-261
85-209
73-154
70-185
39-133
32-96
29-80
24-67
19-54
17-43
11-42
1-9
49-T67
559-1585

B A SK ETB A LL STATISTICS
Pet.
Pet. Reb. Av®.
.414
29-37
.784
134
6.7
245
.406
52-63
.841
82
4.1
213
.474
23*55
.418
140
7.0
149
.378
24-36
.667
59
2.9
164
.293
.500
26*52
108
104
8.3
.333
20-30
.667
46
2.3
88
3- 9
.363
.333
12
0.8
61
.358
11-16
.688
39
2.6
59
.352
12-19
.632
36
3.6
50
.395
8-14
.571
11
0.9
42
.262
410
.400
21
1.1
26
.111 2-2
1.000
3
0.4
4
34-47
79
132
.371 249-391
.437
787 39.4 1367

C H A S E S ”Q" PALACE

Avg.
12.3
11.2

Si

8.0
4.4
3.8
3.9
5.0
3.2
1.5

0.6
68.4

Sun Im ps Cagers Tame
PC Champions, 122-118
Hie Sun Imp cagers downed the Phoenix College Bears far
the second time this season in a nip and tuck overtime gam» R ot
saw the Imps come from behind to score 60 points in the
half and lake a 122-116 victory.
*£-' 'Phe teattlL'was Jed by-Sep Johnson with- 354>aipto-andSeabiiv
Hill with 90. ■
"
'
• ** The impressive victory over the two-time dpfptyfa^» state
junior college champion Bears found the Imps behind 56 to 47 a t
the half. The Bear team was led by Dave Lindstrom, who — H
32 pointy.
_________ :________ _________
The Imps dominated second half scoring and tied the B e n
at 107 at the end of regulation
time. Hill led the Imps to vic­
tory in the 5 minute overtime.
The team outscored PC 1541.
It was the Bears’ second
straight defeat in the PC Gym
after they’d racked up an im­
Ramiro Lujan, coach of the pressive 18 straight wins there.
Sun Devil freshman baseball
The Imps, now 9-3 for the sea­
team, left Tuesday for a four son, were helped to victory fay
month stint in the army.
Jay Arnote scoring ,,23 f - - * Lujan’s duties will be as­ Other Imps sewers were Daasumed by Jack Smitheran, a thit, 12; MiUer, 20; Uwefl, 7;
former Arizona State infielder and Leinheiser, 5.
47
who hit .328 for the Devils last ASU FROSH
PH O EN IX C O LLEG E
S*
season.

Frosh Coach
Serving Stint

Lujan will resume his man­
agerial post after his tour of
active duty at Ft. Benning, Ga.

ASU FROSH—HHI 30,
note 23, O outhit I t Müle r to. U n e s 1 .
Leinheiser 5.
Phoenix College—Lindstr om 32, Burnside
2, Guy 2, Johnson 15« Sm ith M . BH o k ,
Coffmger 18« H jalm orson 9« Rhym es 18.

1328 E. Apache Blvd. - 967-4633

O pen All Nite
“B IL L IA R D S A T T H EIR BE8T”
Located Next Doer to Harman’* Red Barn

Escorted Ladies No Charge
From 2 a.m. to 6 a.m.

W in this Keds
Surfer Van

N O T.G.I.F.
PRICES - - - 19c & 89c
From 2 - 7

Shaw has been called to six
months of active m ilitary duty.
But he willl be eligible for com­
petition next fall.
Meanwhile, Kush says sopho­
more Steve Zeiders, a freshman
standout last fall, is his number
one quarterback tins spring.

Iirtramurals Strike
Highs in Strength
Over 1,500 men representing
41 different teams participated
in intram urals during the first
semester.
Phi Kappa Psi had 100 per
cent of its 35 members par­
ticipate, the highest percentage
for any organization. Best C
had 80 men in competition, more
lhah any other group.
At the close of the first sem­
ester, Phi Sigma Kappa led
all team s in total points with
119. Alpha Tau Omega was
second with 98 and Sigma Chi
was third with 93 points.
Billiards competition -began
Monday and bowling is slated
to start on Feb. 20.

Thursday, February 16, 1967

Did you realize that the Library
now has a new atmosphere, a
new dimension, and a fabulous
new band, the Caravelles. The
cover is now 50c a couple or stag.
Dance in the Strobasonic Dimen­
sion Thursday, Friday, and Satur­
day nights. Minimum ages being
men 21 and girls 18. A special
invitation goes out to all college
students.'
Come and see for yourself.

SEE THIS
Surfer Van

U.S. RUBBER

• In front of Fashion
Bootary, 1505 Mill, to­
morrow, from 9 A.M. -

1 P.M.
• In front of Fashion
Bootery, Valley Fair
Shopping Center, 2 P.M.
• 6 P.M. tomorrow
Enter this contest at either
Fashion Bootery Store
No Purchase Necessary

wm

AT THE

LIBRARY
STATE PRESS

fashion Bootenj
605 Mill

and

Valley Fair

- r ’“

'

’

•.

^ ÍT

WHO
W INDS THE REY
IN THE GRAY FLANNEL BACK?
(or M ust \b u Be a. Conform ist in Business?)

Robert W. Galvin,
Motorola Inc.

Edward Kokalas,
Michigan State

Dear Mr. Fehn:
Through much current student thinking about
business runs a rebellion against the prospect of
knuckling under to a corporate mold. A smart •
company will welcome this attitude (though the
same smart company will.distinguish between an
individual with creative ideas and a malcontent
with a chip on his shoulder).
You put the matter this way: The "distinguishing
mark" of the businessman is "sameness." Mark
Belnick at Cornell feels corporate use of personality
tests "destroys any attempt at convincing students
that business is truly interested in them as
individuals." Harvard's Jim Hill says students want
to keep the "sense of individuality and creativity"
which a college education nurtures.
From the University of Illinois, Bob Byman asks why,
if business does indeed offer opportunities for
individuality, people do not know of it. Ed Kokalas
at Michigan State writes about "the square peg in the
square hole and Larry Warner of the University of
Texas speaks of "being lost in the corporate crowd."
Across all these comments falls the ghostly shadow
of a stereotype.
A writer friend of mine used to give a wind-up toy to
each child every Christmas. Now that his children
are grown, they give one to him. This year's toy was
a little tin man in a business suit, complete with
wind-up key in his back.
Isn't this how some students see Mr. Average
Businessman? Clockwork and hollow . . . no mind
of his own . . . wind him up and away he hops, just
like all his brothers from the, same production line.
Drive? Certainly. Values? Never!
Some of today's thinking and writing about "the
businessman has just about as much resemblance
to real life as this toy has. The more we cut through
the fictional or unreal part of the gray flannel and
organization man talk (while we listen to and benefit
from the rest of it), the better off both businessman
and college man will be.

•Robert Byman,
University of Illinois

«1

Mark Belnick,
Cornell

James Hill,
Harvard

Behind any folk myth is at least enough fact to
keep it alive. Joe Colleges and Absent-Minded
Professors do exist; so do Dizzy Blondes and
Organization Men. But all blondes aren't dizzy
and all businessmen aren't robots. We must sort
fact from fancy cuWitctiiE&rdingiy.
Here is the crux of this "conformity" question:
Does or does not business try to make people Into
wind-up robots? The answer: Any company which
tries to do this or does not try to prevent it from
happening is not a smart company.
This is how Crawford H. Greenewalt, chairman
of the 100,000-employee DuPont organization,
spoke of this in The Uncommon Man,
The Individual in the Organization:
The alert and well-managed organization will be
fully aware of the dangers associated with individual
submersion. Progress will be made in direct
proportion to the intellectual freedom of action
given all the men on the team. There is nothing
inherent in large organizations which closes the
door to high individual performance, but the larger
the organization, the more assiduously it must work
at the job of keeping its channels of encouragement
and recognition open and flowing.
In the preface to this book, Columbia University's
Courtney C. Brown points up the distinction between
"debilitating conformity of thought" and "rational
conformity of behaviour within the bounds of
commonly accepted purpose."
Would you buy this? I do, because I believe success
and fulfillment come to men who innovate, engineer,
develop, invent, create; to men who interact as
individuals with other individuals, each bringing
unique backgrounds and insights to bear on a
common problem.
How much "cult of the organization man" do you
think there might be in a stock exchange? Listen.
The Midwest Stock Exchange used to be just an
apparently comfortable carbon copy of the New
York Stock Exchange. When it realized it was in a
rut, it hired a 44-year-old stockbroker named
James E. Day as president. His challenge: to develop

Larry Warner,
University of Texas

Thomas Fehn,
University of Southern California

completely new and independent ideas, to build
a meaningful and major exchange.
His first change was to allow corporation^ as well
as partnerships to join the exchange. This had never
been done anywhere. "Clearing by mail" was
Day's next innovation. This let out-of-town firms
deal directly with the exchange and improved the
service these firms could give their customers. The
exchange next pioneered by installing a computer
center to do the bookkeeping for member firms.
Note here that the organization-a stock exchange—
specifically welcomed radical innovations. Note
also that three "industry firsts" resulted-and the: *
New York Stock Exchange has since adopted the first
two and is developing the third. Midwest volume
grew from $109 million to four billion dollars
in the process.
Would you expect to find "organization-ism" in
a public utility? But Illinois Bell Telephone Company,
for example, consciously and constantly—even
systematically—encourages its employees to question
every system it has (from the customer's point
of view), to ask why it is the way it is, to find
ways to make it better.
*
Probe any successful organization and you will find
attitudes like those in these two examples. They
are what make the world go. Business benefits from
individual creativity working in and through rational
conformity of behaviour. So does society. So do you.,
Robert W. Galvin
Chairman, Motorola Inc.
AN OPEN LET T ER
This open letter about conformity in business is
written by a businessman to one of six student
correspondents on six different cam puses. It is
part of a continuing series of open letters
published in 29 student newspapers reaching
some 300,000 college men and women.
Thomas Fehn is a student at the University of
Southern California. Robert W. Galvin is chairman
of Motorola Inc. If you have comments or
questions, write Mr. GMvin at 9401 West Grand
Avenue, Franklin Park, Illinois 60131.

-t