The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 23 30 6 January 13 20 27 February 3 10 Travel Channel Partnership National Spot Cable Total :30 Spots: 109 Arizona Highways TV Program Total :30 Spots: 109 HGTV Total Spots: 78 :30 Spots Added Value House Hunters Integration Bon Appetit Full Page 4 Color Bleed Issues: December, January, March Circulation: 1,500,000 Readers Per Copy: 4.4 Added Value Static ad inclusion in Tablet Edition Custom research or online focus group Promotional Listing on bonappetit.com Promotions Tab Custom email blast Southwest Spirit Airlines Full Page 4 Color Bleed Issues: December, January, February, March Circulation: 447,928 Readers Per Copy: 8.8 ACA Added Value Reader Service Listing - In Book 350 x 250 Banner Ad on SpiritMag.com Sponsored eNewsletter Interactive Destination Maps Route Map Sponsorship In A Nutshell Flipbook US Airways Magazine Full Page 4 Color Bleed Issues: December, January, February, March Circulation: 1,500,000 Readers Per Copy: 10.6 Added Value Editorial Spread Banner Ad on Monthly eNewsletter Rotating Banner Ad on UsAirwaysMag.com Upgrade to C2 Veranda Magazine Full Page 4 Color Bleed Issues: January/February FP + advertorial, March/April Circulation: 484,922 Readers Per Copy: 3.6 Added Value View Point 1/6 page Centurion Jewelry Trade Show Sponsorship Starch Research Reports in Each Issue Static ad inclusion in Tablet Edition Golf Digest Full Page 4 Color Bleed Issues: January - Golf Trips, March - The Hot List Circulation:1,660,922 Readers Per Copy: 3.8 Added Value Static ad inclusion in Tablet Edition Six Months of reader service listings in-book Two banner ads in editorial newsletter Six Months Featureon onadjacent the Perks Channel Logo presentation Viewer's Guide Listings featuring WM Phoenix Open (Feb) and LPGA Founders Cup (March) 2 E-Blasts 6 tweets from @golfdigestperks 2 E-scapes Featured Destination Listings 2 Starch Reports Golf Magazine Full Page 4 Color Bleed Issues: January, February - Arizona Advertorial Circulation: 1,400,000 National, 325,000 Western Region Readers Per Copy: 4.3 Added Value November 2013 - National Affluent circulation full page advertorial December 2013 - National ESCAPES listing (1/5 page size) January 2014 - Custom adjacent full page advertorial including photography February 2014 - National Affluent circulation full page advertorial March 2014 - Western Reg full page advertorial including photography March 2014 - National ESCAPES listing (1/5 page size) 1 ACA 17 24 3 March 10 17 24 31 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23 The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week National reader service - Nov, Jan, Feb and March Issues 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 23 30 6 January 13 20 27 February 3 10 17 24 3 March 10 17 24 31 Conde Nast Traveler Full Page 4 Color Bleed Issues: January, February, March Circulation:800,000 Readers Per Copy: 4.6 Full iPad Integration Added Value Full iPad Integration New York Event Option Facebook Slideshow & Video 2 National 1/6 In-book and Online Listings 4 Perrin Postcard Listings 2 Dedicated E-mail Blasts 6 Lead Generating Listings 2 Starch Reports Departures Full Page 4 Color Bleed Issues: January/February FP + Advertorial, March/April FP Circulation: 1,167,923 Readers Per Copy: 2.6 Added Value 2 1/6 Page in Book Book of Extraordinary Experiences Feature PTS Study Travel + Leisure Full Page 4 Color Bleed Superadvertorial Issues: December, January, February Circulation: 988,648 Readers Per Copy: 5.3 Added Value T+L Check In: Online Guide with links to AZ Travel Guide Value Destination of the Month Feature 2 Hot Deals newsletter features USA Today Friday Weather National Takeover Weather L Shape and Window - Back of Main News (Weather Page) ACA ACA Monday-Friday USA Today iPad Integration Travel Front & Article Pages Fixed Sponsored Logo 0 Added Value Window Unit - Placement based on our selection (non news) Paying Mon-Thurs rate for Friday placement Weather Page: Fixed Sponsored Logo Wall Street Journal Front Page Strip 4 Color Non-bleed Saturday Off Duty Cover ACA Wall Street Journal - The Magazine Issues: December - Holiday, February - Indulgences & Escapes Full Page 4 Color Bleed WSJ - iPad- Off-Duty Edition 210x175 Large Cube Buy Out 555x206 2 Column Buy Out 555x206 2 Column ROS 210x175 Large Cube ROS Added Value 2 2x7 4C Non-Bleed in Off Duty Travel Section National The Note E-Blast National The Note In Book Promo Page Discount for all iPad integration Value Online Media (Orbitz) Online Travel Agency Targeting: Homepage: Rotation of Engage + supplied tags Flight Dates: 11/1/13 - 3/31/14 Targeting: Homepage: Rotation of Engage + supplied tags Flight Dates: 11/1/13 - 3/31/14 Targeting: Mainpage: Rotation of Engage + supplied tags Flight Dates: 11/1/13 - 3/31/14 Targeting: Mainpage Rotation of Engage + supplied tags Flight Dates: 11/1/13 - 3/31/14 Targeting: Destination Targeting Flight Dates: 11/1/13 - 3/31/14 Targeting: Conquest Targeting Flight Dates: 11/1/13 - 3/31/14 . Targeting: iPad Targeting: Homepage, Mainpage, Search Path Flight Dates: 11/1/13 - 3/31/14 . Targeting: Contextual: Travel Guides and Deals Flight Dates: 11/1/13 - 3/31/14 . 2 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23 The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week Targeting: Retargeting: Arizona Searches Flight Dates: 11/1/13 - 3/31/14 Targeting: Vertical Fixed "Arizona" Spotlight Tab on Navigation Bar and Custom Arizona Content Page Flight Dates: 1/1/14 - 1/31/14 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 23 30 6 January 13 20 27 February 3 10 17 24 3 March 10 17 24 31 . 3,000,000 . ADDED VALUE: Targeting: Weekly Deals Email Flight Dates: One week (Week of January 6/TBD) . ADDED VALUE: Targeting: Weekly Deals Email Flight Dates: One week (Week of February 3/TBD) . ADDED VALUE: Targeting: Air Mainpage ROS Flight Dates: 11/1/13 - 3/31/14 . ADDED VALUE: Arizona Spotlight Tab: Custom Arizona content page development and fixed banner ads (100% SOV); video, content and imagery (all banners link off) ADDED VALUE: Custom Engage rich media creative development and ad serving . . Online Media (Travelocity) Online Travel Agency Targeting: ROA Homepage; National Hotel and Package Shoppers Flight Dates: 11/1/13 - 3/31/14 Targeting: ROA Homepage Wallpaper; National Hotel and Package Shoppers Flight Dates: 11/1/13 - 3/31/14 Targeting: Hotel Frontdoor; National Hotel Shoppers Flight Dates: 11/1/13 - 3/31/14 Targeting: Package Frontdoor; National Package Shoppers Flight Dates: 11/1/13 - 3/31/14 Targeting: Hotel Frontdoor; Conquesting Targeting Flight Dates: 11/1/13 - 3/31/14 Targeting: Package Frontdoor; Conquesting Targeting Flight Dates: 11/1/13 - 3/31/14 Targeting: ROS: Homepage, Hotel, Package, Air and Waitscreens Flight Dates: 11/1/13 - 3/31/14 Targeting: ROS: Homepage, Hotel, Package, Air and Waitscreens Flight Dates: 11/1/13 - 3/31/14 Targeting: Offsite True Target Retargeting Flight Dates: 11/1/13 - 3/31/14 Targeting: Offsite True Target Retargeting Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: ROA Homepage; National Hotel and Package Shoppers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: ROA Homepage Wallpaper; National Hotel and Package Shoppers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Hotel Frontdoor; National Hotel Shoppers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Package Frontdoor; National Package Shoppers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Ait Frontdoor; National Air Shoppers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Roaming Gnome Email: National Email Flight Dates: January 13, February 10, March 17 (TBD) ADDED VALUE: Opt-In Lead Generation: Confirmed Arizona Travelers Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Customized Landing Page ADDED VALUE: AZ Visitor's Guide PDF Link: Arizona Shoppers and Bookers ADDED VALUE: Facebook Link to AOT Pages: Arizona Shoppers and Bookers ADDED VALUE: Twitter Link to AOT Pages: Arizona Shoppers and Bookers Online Media (Priceline) Online Travel Agency Targeting: Air Search Results: Destination Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Air Search Results: Destination Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Air Search Results: Conquest Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Air Search Results: Conquest Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Travel Guides & ROS: Content Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Travel Confirmations: Destination Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Email/Travel Confirmations: Destination Targeted Flight Dates: 11/1/13 - 3/31/14 3 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23 The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 Targeting: Hotel Content: Content Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Email: Destination Targeted Flight Dates: 11/1/13 - 3/31/14 Targeting: Run of Site: Audience Targeting Flight Dates: 11/1/13 - 3/31/14 Targeting: Run of Site: Behavioral Targeting Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Run of Site Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Facebook: Custom Text/Image (Post) Flight Dates: January 13, 2014, February 10, 2014 ADDED VALUE: Priceline Arizona Trip Giveaway (Facebook Contest) Flight Dates: 2 weeks TBD (January) Online Media (Southwest) Airline Targeting: Southwest Airlines Audience Network: Run of Segment Flight Dates: 11/1/13 - 3/31/14 Targeting: Southwest Airlines Audience Network: Run of Segment Flight Dates: 11/1/13 - 3/31/14 Targeting: Southwest Airlines Audience Network: Conquest Flight Dates: 11/1/13 - 3/31/14 Targeting: Boarding Pass: Booked Travelers System wide Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Travel Guide/Phoenix Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: Travel Guide/Tucson Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Ad Serving Fees Online Media (TripAdvisor) Travel Endemic Targeting: Arizona Page Sponsorship Flight Dates: 12/1/13 - 11/30/14 Targeting: Arizona Content Flight Dates: 11/1/13 - 3/31/14 Targeting: Conquest Targeting Flight Dates: 11/1/13 - 3/31/14 Targeting: Conquest Targeting: Western National Park Content Flight Dates: 11/1/13 - 3/31/14 Targeting: Homepage Takeover (100% SOV) Flight Dates: 11/6/13 Targeting: Homepage Takeover (100% SOV) Flight Dates: 1/27/14 Targeting: Homepage Takeover (100% SOV) Flight Dates: 2/17/14 Targeting: Texas & New Mexico DMO Overview Sponsorship (100% SOV) Flight Dates: 1/1/14 - 1/31/14 VirtualTourist.com: Targeting: Arizona Content Flight Dates: 11/1/13 - 3/31/14 VirtualTourist.com: Targeting: Conquest Targeting Flight Dates: 11/1/13 - 3/31/14 VirtualTourist.com: Targeting: Run of Site with IP Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: TripAdvisor.com: Targeting: Run of Site Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: VirtualTourist.com: Targeting: Run of Site Flight Dates: 11/1/13 - 3/31/14 Online Media (Sojern) Sojern Traveler Platform Targeting: Demo and Behavioral Flight Dates: 11/1/13 - 3/31/13 Targeting: Demo and Behavioral Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Targeting: Demo and Behavioral Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Double Verify Wrap of all ad tags Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Custom Marketing Efficiency and Lift Study Flight Dates: 11/1/13 - 3/31/13 4 23 30 6 January 13 20 27 February 3 10 17 24 3 March 10 17 24 31 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23 The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 Online Media (ADARA) ADARA Ad Network Targeting: In-Market Elite Travelers Flight Dates: 11/1/13 - 3/31/13 Targeting: Retargeting Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Targeting: In-Market Elite Travelers Flight Dates: 11/1/13 - 3/31/13 Online Media (MNI) Spongecell - MNI Ad Network Targeting: Primary Demo Flight Dates: 11/1/13 - 3/31/13 Targeting: Primary Demo Flight Dates: 11/1/13 - 3/31/13 Targeting: Secondary Demo Flight Dates: 11/1/13 - 3/31/13 Targeting: Secondary Demo Flight Dates: 11/1/13 - 3/31/13 Targeting: Custom Channel: Travel, Entertainment, Food Flight Dates: 11/1/13 - 3/31/13 Targeting: Custom Channel: Travel, Entertainment, Food Flight Dates: 11/1/13 - 3/31/13 Targeting: Custom Audience: In-market Travel; Arizona + Retargeting Flight Dates: 11/1/13 - 3/31/13 Targeting: Custom Audience: In-market Travel; Arizona + Retargeting Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Targeting: Primary and Secondary Demo Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Spongecell Ad Serving Fees Online Media (Tribal Fusion) Ad Network Targeting: AOT Traveler Intender Audience Flight Dates: 11/1/13 - 3/31/13 Targeting: AOT Traveler Intender Audience Flight Dates: 11/1/13 - 3/31/13 Targeting: AOT Traveler Intender Audience Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: Deep Dive Analysis and Vizu Study Flight Dates: 11/1/13 - 3/31/13 ADDED VALUE: AV Rich Media Creative and Production Fees Included Online Media (ABC.com) Streaming Television ABC.com Demand Targeting: Primetime/News - Watch on Demand (Desktop, iPad, iPhone) Flight Dates: 11/1/13 - 3/31/14 ABC Local & ABC News Targeting: News, Weather, Travel Flight Dates: 11/1/13 - 3/31/14 ABC Local & ABC News Targeting: News, Weather, Travel Flight Dates: 11/1/13 - 3/31/14 ABC Local Targeting: News, Weather, Travel Flight Dates: 11/1/13 - 3/31/14 ABC Local Targeting: Weather App ROS Flight Dates: 11/1/13 - 3/31/14 ABC Local Targeting: News, Weather, Travel - Standard Banners, iPad & Mobile Apps Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: ABC Local & ABC News Targeting: ROS Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: ABC.com Targeting: Primetime/News- Watch on Demand Companion Banner Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: ABC.com Targeting: ROS - Watch on Demand BB Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: ABC Local & ABC News Targeting: ROS Flight Dates: 11/1/13 - 3/31/14 Online Media (YuMe) 5 23 30 6 January 13 20 27 February 3 10 17 24 3 March 10 17 24 31 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23 The Arizona Office of Tourism 2014 National Campaign Flowchart 9/26/13 Year Month Week Video Targeting: AOT Custom Channel: Contextual Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 2013 1 8 July August September 15 22 29 5 12 19 26 2 9 16 23 30 October 7 14 21 28 2014 4 November 11 18 25 December 2 9 16 Targeting: YuMe Online Network: Demographic Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 Targeting: AOT Custom Channel: Contextual Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 Targeting: YuMe Online Network: Demographic Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: AOT Custom Channel: Contextual Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: YuMe Online Network: Demographic Interactive Online Pre-roll Video Flight Dates: 11/1/13 - 3/31/14 Online Media (JumpTap Mobile) Mobile Targeting: News & Weather, Travel, and Social Networking Consumer Level Data Flight Dates: 11/1/13 - 3/31/14 Targeting: News & Weather, Travel, and Social Networking - ROS CPC Performance with Conversion Tracking Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: News & Weather, Travel, and Social Networking JumpTap Audience Insights Report Flight Dates: 11/1/13 - 3/31/14 ADDED VALUE: Targeting: News & Weather, Travel, and Social Networking - Run of Content Channel CPC Performance with Conversion Tracking Flight Dates: 11/1/13 - 3/31/14 Conversion Tracking and Ad Serving Pay Per Click (Google) Flight Dates: 9/1/13 - 5/31/14 Pay Per Click (Bing/Yahoo) Flight Dates: 9/1/13 - 5/31/14 Pay Per Click (Facebook) Flight Dates: 9/1/13 - 5/31/14 6 23 30 6 January 13 20 27 February 3 10 17 24 3 March 10 17 24 31 April 7 14 21 28 May 5 12 19 26 2 June 9 16 23