A r i z o n a T o u r i s m S t a t i s t i c a l R e p o r t 2 0 0 2 Total Overnight Visitor Profile — 2002 Total Number of Domestic Visitors Average Length of Stay Average Travel Party Size 26.9 million 4.1 days 2.4 Average Annual Household Income $73,000 Median Age of Head of Household 44 Daily Expenses Per Person $108.49 Total Spending Per Person $444.81 Direct Spending $12.01 billion www.azot.com 1 Arizona Tourism Statistical Report 2002 Arizona Office of Tourism Arizona Statistical Report is a publication of the Research and Strategic Planning Division of the Arizona Office of Tourism 1110 W. Washington St., Suite 155 Phoenix, Arizona 85007 Janet Napolitano, Governor, State of Arizona Phone: 602-364-3700 Fax: 602-364-3701 research@azot.com www.arizonaguide.com Margie Emmermann, Director AnnDee Johnson, Director, Research and Strategic Planning Eileen O’Connell, Research Specialist The Arizona Office of Tourism (AOT) is an equal employment opportunity agency. If you need this publication in an alternative format, please contact the ADA Coordinator at the AOT, (602) 364-3718 for more information. Photo Credits: Chris Coe and Arizona Office of Tourism London Bridge, Lake Havasu City, AOT Slide Rock State Park, Sedona, Chris Coe Mariachi Band, AOT Ventana Canyon Golf Course, Tucson, AOT Teardrop Monument Valley, AOT Mogollon Rim, Payson, Chris Coe Lynx Lake, Prescott, Chris Coe Information in this report was provided by: 1. Arizona Department of Economic Security 2. Arizona Department of Commerce 3. Arizona Department of Revenue 4. Arizona State Parks 5. D.K. Shifflet and Associates, Ltd. 6. National Parks Service 7. Smith Travel Research 8. U.S. Department of Commerce, Tourism Industries www.azot.com 2 Arizona Tourism Statistical Report 2002 Table of Contents Arizona Quick Facts 4 Introduction 5 Arizona Lodging Performance 6 County Lodging Performance 7 Arizona Tourism Related Tax Revenues 8 Arizona Airport Passenger Traffic 9 Arizona State Parks Visitation 10 Arizona National Parks Visitation 12 Domestic Overnight Visitor Profiles 14 Resident Visitor Profile 17 Non-Resident Visitor Profile 19 Business Visitor Profile 21 Leisure Visitor Profile 23 Resident Leisure Visitor Profile 25 Non-Resident Leisure Visitor Profile 27 Arizona Regional Visitor Profiles 29 Canyon Country 30 Valley of the Sun 32 Central Territory 34 Northeast Country 36 High Country 38 Old West Country 40 Arizona’s West Coast 42 Arizona International Visitor Profiles 44 Total Overseas 45 To Phoenix 47 To Tucson 49 To Grand Canyon 51 From Japan 53 From Germany 55 From United Kingdom 57 From Mexico Air 59 From France 61 From Italy 63 From Canada 65 www.azot.com 3 Arizona Tourism Statistical Report 2002 Arizona Quick Facts State Slogan: “The Grand Canyon State” State Population: 2000 State Motto: Ditat Deus, God Enriches State Bird: The Cactus Wren Apache 67,423 State Tree: The Palo Verde Tree Cochise 117,755 State Flower: The Saguaro Cactus Bloom Coconino 116,320 State Gemstone: Turquoise Gila 51,335 Area: 113,956 square miles, the sixth-largest state in the U.S. Graham 33,489 Greenlee 8,547 La Paz 19,715 5,130,632 Population By County Annually Tourism in Arizona: Contributes approximately $16 billion in direct visitor spending Maricopa 3,072,149 Contributes approximately $30 billion in total direct economic impact Mohave 155,032 Navajo 97,470 Pima 843,746 Pinal 179,727 Santa Cruz 38,381 Yavapai 167,517 Generates nearly $1 billion in tax revenues to the state Contributes nearly $35 million directly to education through .6% “education tax” Generates more than 450,000 total jobs Generates nearly $12 billion in payroll income Yuma 160,026 Source: Arizona Department of Commerce Top Tourist Attractions 2002 Attendance Top Natural Tourist Attractions 2002 Attendance 1. Bank One Ballpark 3,200,000 1. Grand Canyon National Park 4,339,139 2. Tempe Town Lake 2,000,000 2. Saguaro National Park 3,437,830 3. America West Arena 1,539,288 3. Glen Canyon National Rec. Area 2,128,374 4. The Phoenix Zoo 1,100,000 4. Lake Mead National Rec. Area 1,877,570 5. London Bridge 1,000,000 5. Coronado Nat. Forest & Sabino Canyon Rec. Area 1,500,000 6. Arizona State University Sun Devil Stadium 626,017 6. Canyon de Chelly 1,447,774 7. Rawhide Western Town & Steakhouse 600,000 7. South Mountain Park 1,000,000 8. WestWorld of Scottsdale 533,888 8. Montezuma Castle Nat. Monument 644,066 9. Arizona Science Center 498,647 9. Hubbell Trading Post Nat. Historic Site 590,012 10. Arizona-Sonora Desert Museum 470,000 10. Patagonia Lake State Park 571,705 Source: Arizona Office of Tourism www.azot.com 4 Arizona Tourism Statistical Report 2002 Introduction The Arizona Tourism Statistical Report 2002 is a comprehensive, concise and readily usable statistical reference source on the Arizona tourism industry. The specific purposes of the report are to develop and disseminate tourism-related statistics that provide a broad overview of the Arizona’s tourism industry over time, and to provide information on both domestic and international visitors to the state and their travel behaviors. The report includes fast facts about Arizona, an overview of the tourism industry, including historical visitation and direct spending trends, an analysis of key industry sectors such as hotel/motel and state and national parks, and profiles of visitors to Arizona. The focus of the report is on Arizona’s domestic overnight visitors. Tourism is defined as any trip from home that includes an overnight stay or a day trip which is 50 or more miles one way from home that is not part of the normal routine. Although every effort has been made to make this report as comprehensive as possible by touching on many topics, it is not exhaustive. This report can serve as a starting point and guide to more detailed collections of data. The most current data are available on the Arizona Office of Tourism web site: www.azot.com. “...purpose of the report are to develop and disseminate tourismrelated statistics that provide a broad overview of Arizona’s tourism industry over time...” Executive Summary Arizona hosted 26.9 million domestic overnight visitors in 2002—down only 0.9 percent from 2001 when the state hosted 27.1 million domestic overnight visitors. US overnight travel volume increased slightly, up 0.9 percent. Direct Spending among domestic overnight travelers rose 3.7 percent, from $11.58 billion in 2001 to $12.01 billion in 2002. From 2001 to 2002, average party size among total domestic overnight travelers dropped 7.3 percent, from 2.6 persons per trip to 2.4 persons per trip. The average Arizona domestic overnight visitor spent $108 per person per day in 2002, up from $105 in 2001. Travelers with annual household incomes of $75,000+ grew 11 percentage points, indicating a more affluent travel market in 2002 (45% of the market). The average domestic overnight visitor had an annual household income of $70,200 in 2002. Arizona experienced 6.4 percent decline in overseas visitors in 2002, a trend also seen in the U.S. market as a whole. Flagstaff's Snowbowl www.azot.com 5 Arizona Tourism Statistical Report 2002 Arizona Lodging Performance During 2002, the continued sluggish economy and lackluster business travel stunted the growth of Revenue per Available Room (RevPAR) and Average Daily Rates (ADR). However, the state outperformed the nation in occupancy. The nation’s occupancy rate declined by 1.0 percent, while Arizona’s occupancy rate grew by 0.3 percent. Statewide, Arizona lost 3.7 percent in Average Daily Rate, down to $83.08 from $83.78 in 2001. RevPAR was down 3.5 percent in 2002. In light of this, both demand and supply statewide increased during 2002, up 0.7 percent and 0.5 percent, respectively. Statewide demand was 20.5 million rooms and statewide supply was 35.0 million rooms. Metro Phoenix occupancy rates fell slightly by 0.7 percent, to 57.8 percent from 58.2 percent in 2001. Average Daily Rates decreased by 4.6 percent, down to $94.24 from $98.81 in 2001. RevPAR also decreased in 2002, down by 5.3 percent. Metro Tucson occupancy rates declined by 2.5 percent, down to 59.3 percent from 60.8 percent in 2001. Average Daily Rates declined by 2.8 percent, down to $80.23 from $82.57 in 2001. Similar to the metro Phoenix area, RevPAR for Metro Tucson decreased by 5.3 percent, down to $54.46 in 2002. Room demand increased by 3.2 percent, while room supply decreased by 0.3 percent. The non-metro areas of Arizona experienced slight gains in occupancy, up 3.7 percent from 2001, and in RevPAR, up 3.0 percent from 2001. Average Daily Rates fell slightly to $63.50, down from $63.87 in 2001. Rooms demanded increased by 3.2 percent, from 5.8 million in 2001 to 6.0 million in 2002. 2002 Year to Date Percent Change Occupancy ADR RevPAR Demand Supply United States -1.0% -1.5% -2.5% 0.8% 1.8% Mountain Region -1.0% -1.5% -2.6% -0.2% 0.9% Arizona 0.3% -3.7% -3.5% 0.7% 0.5% Metro Phoenix -0.7% -4.6% -5.3% -0.1% 0.6% Metro Tucson -2.5% -2.8% -5.3% -0.6% 1.9% Non-Metro AZ 3.7% -0.6% 3.0% 3.2% -0.3% Source: Smith Travel Research Statewide Lodging Peformance 6% 4.0% Percent Change 4% 2% 2.4% 1.4% 0% -2% -4% -6% 1.7% -0.6% -1.4% -1.5% -3.1% 2.6% 1.7% -1.0% -4.7% -1.9% -4.4% -6.1% -8% 1998 1999 2000 Calendar Year Occupancy Rates ADR www.azot.com 2001 2002 RevPAR 6 Arizona Tourism Statistical Report 2002 Arizona Lodging Performance 2002 County Lodging Performance Occupancy Room Rate RevPAR Demand Supply Apache 49.8% $70.84 $35.28 148,587 298,402 % Change from 2001 0.3% -0.6% -0.3% 0.3% 0.0% Cochise 65.2% $50.10 $32.64 539,063 827,279 % Change from 2001 1.7% -1.0% 0.7% 1.7% 0.0% Coconino 57.2% $62.21 $35.57 2,066,145 3,613,631 % Change from 2001 0.6% -4.2% -3.6% -0.3% -1.0% Gila 58.1% $55.04 $31.96 208,200 358,536 % Change from 2001 9.1% -2.8% 6.5% 8.4% -0.7% Graham 54.4% $57.40 $31.20 66,167 121,741 % Change from 2001 5.6% -2.4% 3.4% 5.6% 0.0% Greenlee n/a n/a n/a n/a n/a % Change from 2001 n/a n/a n/a n/a n/a La Paz n/a n/a n/a n/a n/a % Change from 2001 n/a n/a n/a n/a n/a Maricopa 58.4% $99.04 $57.83 11,025,638 18,883,107 % Change from 2001 0.2% -3.6% -3.4% 1.0% 0.8% Mohave 61.5% $47.64 $29.29 898,616 1,461,411 % Change from 2001 3.8% 9.3% 12.8% 2.1% -1.8% Navajo 55.6% $53.59 $29.81 552,683 993,422 % Change from 2001 3.0% 0.7% 3.7% 3.5% 0.5% Pima 60.4% $80.00 $48.33 3,121,579 5,167,385 % Change from 2001 -1.0% -1.0% -1.9% 1.1% 2.0% Pinal 57.6% $66.53 $38.32 318,789 553,417 % Change from 2001 2.9% -9.2% -6.1% 2.9% 0.0% Santa Cruz n/a n/a n/a n/a n/a % Change from 2001 n/a n/a n/a n/a n/a Yavapai 62.6% $91.81 $57.51 1,031,987 1,647,505 % Change from 2001 0.6% 0.0% 0.6% 0.6% 0.0% Yuma 62.8% $54.49 $34.23 534,238 850,495 % Change from 2001 7.5% -5.6% 2.3% 7.5% 0.0% Source: Smith Travel Research, N/A: Not Available www.azot.com 7 Arizona Tourism Statistical Report 2002 Arizona Tourism Related Tax Revenues In 2002, tourism sectors (lodging, restaurant/bar, retail, and amusements) generated more than $415 million in tax revenue, a 4 percent increase over 2001. Lodging tax revenues were the only industry sector that underperformed 2001 levels, down 3.9% from 2001. In all other tourism sectors, tax revenues out performed 2001 levels. The largest gain was in the amusement category, up 12.9 percent from 2001, with total tax revenues of more than $2.8 million. Another strong gain was the restaurant/bar category, up 8.3 percent from 2001, with total tax revenues of more than $86.7 million. Total tax revenues for Arizona gained 4.0 percent compared to 2001, a positive sign that the sluggish economy has not eliminated consumers’ buying and spending power. “The largest gain was in the amusement category, up 12.9 percent from 2001, with total tax revenues of more than $2.8 million.” Arizona Tourism Related Tax Revenues 2002 2001 % Change Hotel/Motel $88,002,533 $91,550,361 -3.9% Restaurant/Bar $86,794,122 $80,153,383 8.3% Retail $237,452,048 $224,767,871 5.6% $2,840,866 $2,516,256 12.9% $415,089,569 $398,987,871 4.0% Amusements Total In Millions Tourism Related Tax Revenues 450 400 350 300 250 200 150 100 50 0 328.34 357.68 1998 1999 384.78 398.99 415.09 2000 2001 2002 Calendar Year Source: Arizona Department of Revenue Tourism sectors as defined by the Tourism Economic Impact Model (TEIM) developed by the Travel Industry Association of America, and adapted for Arizona by Northern Arizona University, include: lodging, restaurant/bar, retail, and amusements. TEIM model produced the following percentages, which are used to figure gross sales attributable to tourism: lodging (95%), restaurant/ bar (23.62%), retail (10.91%), and amusements (6.43%). www.azot.com 8 Arizona Tourism Statistical Report 2002 Arizona Airport Passenger Traffic During 2002, the airline industry continued to suffer from the devastation of September 11. Consumer travel behavior nationally shifted towards shorter, closer to home, drive destinations. Crucial losses were felt from a decrease in international visitors. In 2002, more than 39 million passengers passed through Arizona’s airports, a slight decrease of 0.4 percent. Grand Canyon National Park Airport experienced the most considerable decrease, down 19.8 percent from 2001. Tucson International Airport also experienced decreased passenger traffic, down 3.3 percent from 2001. Phoenix Sky Harbor Airport ended 2002 with only a 0.3 percent gain over 2001. The most significant gain was at Yuma International Airport, up 6.2 percent in passenger traffic from 2001. “The most significant gain was at Yuma International Airport, up 6.2% in passenger traffic from 2001.” Arizona Airport Passenger Traffic 2002 2001 % Change 658,889 822,012 -19.8% Phoenix Sky Harbor 35,547,167 35,439,031 0.3% Tucson International 3,507,883 3,627,798 -3.3% Yuma International 104,639 98,519 6.2% 39,818,578 39,987,360 -0.4% Grand Canyon Total Source: Information supplied by the airports themselves Airport Passenger Traffic 15% 10% Percent Change 5% 0% -5% 12.1% 6.7% 4.6% 5.8% 0.9% -1.7% 2.2% -20% 0.3% -1.2% -3.3% -5.8% -10% -15% 1.1% -15.7% -19.5% -25% -27.4% -30% 97-98 98-99 Phoenix Sky Harbor 99-00 Calendar Year Tucson International 00-01 01-02 Grand Canyon NP Airport Source: Information supplied by the airports themselves www.azot.com 9 Arizona Tourism Statistical Report 2002 Arizona State Parks Visitation For 2002, State Park visitation decreased drastically from 2001 levels, down by 10.2 percent. In addition to the sluggish economy and effects of September 11, other external factors hindered visitation at Arizona’s state parks. Budget cuts in July of 2002 forced Catalina, Lost Dutchman, McFarland, Oracle, Picacho Peak, Roper Lake, and Tubac Presidio to remain closed from July 7 through August 9, 2002. Summer wild fires also reduced visitation to the state parks in the White Mountain region where the damage was the greatest. Oracle State Park, in Southern Arizona, gained the most visitors in 2002, up 68 percent from 2001. In Northern Arizona, Red Rock State Park and Riordan Mansion increased visitation in 2002, up 14.2 percent and 12.4 percent, respectively. Along the western edge of the state, Lake Havasu visitation gained 9.1 percent in 2002 compared to 2001. “Oracle State Park, in Southern Arizona, gained the most visitors in 2002, up 68% from 2001.” Top 5 Most Visited State Parks State Park 2002 Lake Havasu 407,759 Patagonia Lake 207,235 Kartchner Caverns 191,661 Slide Rock 175,036 Catalina 116,168 Source: Arizona State Parks Arizona State Parks Visitation 2.60 2.54 2.55 2.50 In Millions 2.45 2.42 2.40 2.35 2.30 2.29 2.28 2.25 2.25 2.20 2.15 2.10 2.05 1998 1999 2000 Calendar Year 2001 2002 Source: Arizona State Parks www.azot.com 10 Arizona Tourism Statistical Report 2002 Arizona State Parks Visitation 2002 2001 % Change 2,281,358 2,540,504 -10.2% Alamo Lake 71,762 78,136 -8.2% Boyce Thompson 84,944 89,418 -5.0% Buckskin Mountain 93,867 92,804 1.1% Catalina 116,168 146,019 -20.4% Cattail Cove 109,645 109,049 0.5% Dead Horse Ranch 103,215 107,577 -4.1% Fool Hollow Lake 63,083 91,272 -30.9% Fort Verde 17,007 20,425 -16.7% Homolovi 20,358 21,351 -4.7% Jerome 54,440 23,476 131.9% Kartchner Caverns 191,661 192,289 -0.3% Lake Havasu 407,759 373,709 9.1% Lost Dutchman 76,664 110,314 -30.5% Lyman Lake 23,153 29,600 -21.8% McFarland 3,542 4,123 -14.1% Oracle 10,239 6,064 68.8% Patagonia Lake 207,235 216,882 -4.4% Picacho Peak 60,575 120,663 -49.8% Red Rock 78,437 68,654 14.2% Riordan Mansion 23,432 20,840 12.4% Roper Lake 44,601 61,044 -26.9% San Rafael 0 0 Slide Rock 175,036 280,644 -37.6% Tombstone Courthouse 63,935 74,519 -14.2% Tonto Natural Bridge 85,751 103,062 -16.8% Tubac Presidio 19,200 19,193 0.0% Yuma Crossing 14,116 16,319 -13.5% Yuma Prison 61,533 63,058 -2.4% All Parks Source: Arizona State Parks www.azot.com 11 Arizona Tourism Statistical Report 2002 Arizona National Parks Visitation In 2002, Arizona’s 21 National Parks continued to suffer from the effects of a slowing economy and the attacks on September 11. Total National Park visitation was down 6.7% from 2001 levels. In fact, only three parks exceeded 2001 levels, Navajo, Pipe Spring, and Walnut Canyon. The most drastic decrease in visitation occurred at Casa Grande National Monument, down 35.6% from 2001 levels. Tonto National Monument suffered a loss of 28.3%, most likely a result of the devastating wild fires that swept the White Mountains region. National Park visitation totaled 11,444,671 visitors in 2002 compared to 12,298,219 visitors in 2001. Top 5 Most Visited National Parks National Park 2002 “three parks Grand Canyon NP 3,997,236 exceeded Lake Mead NRA 1,698,828 2001 levels, Glen Canyon NRA 1,610,334 Navajo, Pipe Canyon de Chelly NM 772,620 Spring, and Montezuma Castle NM 643,645 Walnut Source: National Park Service Canyon.” Arizona National Parks Visitation 13.50 13.17 13.34 13.11 In M illions 13.00 12.29 12.50 12.00 11.47 11.50 11.00 10.50 1998 1999 2000 2001 2002 Calendar Year Source: National Parks Service www.azot.com 12 Arizona Tourism Statistical Report 2002 Arizona National Parks Visitation 2002 2001 % Change 11,444,671 12,298,219 -6.7% Canyon de Chelly NM 772,620 833,202 -7.3% Casa Grande NM 85,375 132,630 -35.6% Chiricahua NM 66,514 75,824 -12.3% Coronado NM 87,311 89,235 -2.2% Fort Bowie NHS 8,290 8,858 -6.4% Glen Canyon NRA** 1,610,334 1,830,095 -12.0% Grand Canyon NP 3,997,236 4,070,029 -1.8% 196,874 205,212 -4.1% 1,698,828 1,849,816 -8.2% Montezuma Castle NM 643,645 710,586 -9.4% Navajo NM 67,254 57,065 17.9% Organ Pipe Cactus NM 294,434 327,738 -10.5% Petrified Forest NP 571,585 584,846 -2.3% Pipe Spring NM 54,746 52,003 5.3% Saguaro NP 577,672 722,101 -20.0% Sunset Crater Volcano NM 150,664 159,523 -5.6% Tonto NM 57,328 80,008 -28.3% Tumacacori NHP 48,438 49,570 -2.3% Tuzigoot NM 112,167 116,323 -3.6% Walnut Canyon NM 106,962 102,839 4.0% Wupatki NM 236,394 239,476 -1.3% All Arizona Parks Hubbell Trading Post NHS Lake Mead NRA** **These visitation numbers are for Arizona Visitors only Source: National Parks Service www.azot.com 13 Arizona Tourism Statistical Report 2002 Domestic Overnight Visitation All domestic overnight visitation information was gathered by D.K. Shifflet and Associates by using a mail panel that is stratified to match the census. 45,000 questionnaires are mailed monthly and the returned sample is re-balanced demographically. In 2002, Arizona hosted 26.9 million domestic overnight visitors, down only 0.9 percent from 2001 when Arizona hosted 27.1 million domestic overnight visitors. U.S. domestic overnight travel volume increased slightly, up 0.9 percent. The slight decline in person-trip Estimated Volume in Millions Domestic Overnight Person-Trips Volume 30.0 25.0 25.1 26.8 26.8 27.1 26.9 20.6 20.0 20.7 19.9 20.0 15.0 19.3 Business 10.0 5.0 Leisure 5.8 6.2 6.8 6.4 7.0 1998 1999 2000 2001 2002 0.0 Calendar Year Domestic Overnight Direct Spending $14.00 Estimated Volume in Billions Direct spending among domestic overnight travelers rose 3.7 percent, from $11.58 billion in 2001 to $12.01 billion in 2002. This increase was the result of the 0.6 percent increase in visitor-days, as well as the 3.0 percent increase in average per person per day expenditures. The average domestic overnight visitor spent $108 per person per day in 2002, up from $105 in 2001. Domestic overnight business travelers spent the most per person per day, although this spending level declined from $147 in 2001 to $140 in 2002. Domestic overnight leisure travelers spent an average of $98 per person per day in 2002, up from $93 in 2001. volume was the result of the 3.9 percent decline in the domestic overnight leisure segment, from 20.7 million in 2001 to 19.9 million in 2002. Conversely, the U.S. domestic overnight leisure travel segment increased by 1.8 percent. In addition, the 0.9 percent decline in total domestic overnight travel volume was the result of the decline in domestic overnight resident travel, down 20.2 percent from 8.1 million in 2001 to 6.5 million in 2002. Domestic overnight business person-trip volume increased by 8.7 percent, from 6.4 million in 2001 to 7.0 million in 2002. The U.S. domestic overnight business travel segment declined by 1.9 percent. Domestic overnight non-resident travel volume rose 7.3 percent, from 19.0 million in 2001 to 20.4 million in 2002. From 2001 to 2002, average party size among total domestic overnight travelers dropped 7.3 percent, from 2.6 persons per trip to 2.4 persons per trip. Domestic overnight business average party size fell by 9.0 percent, domestic overnight leisure fell by 4.3 percent. $12.00 $11.13 $12.05 $11.58 $12.01 $8.14 $7.99 $8.27 $10.51 $10.00 $8.00 $6.00 $7.25 $7.88 $3.26 $3.25 $3.91 $3.59 $3.74 1998 1999 2000 2001 2002 $4.00 $2.00 $0.00 Calendar Year Leisure Business Source: D.K. Shifflet and Associates, Ltd. www.azot.com 14 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume 26.9 Million Average Length of Stay 4.1 days Average Party Size 2.4 Spending Per Person Per Day Total Direct Spending $108.49 $12.01 Billion In 2002, nearly 62 percent of domestic overnight visitors to Arizona originated from southwestern U.S. states. Top origin markets for domestic overnight visitors to Arizona include Southern California and Arizona itself. Domestic overnight travel party volume in Arizona rose 6.9 percent, from 10.4 million in 2001 to 11.1 million in 2002. There were no declines in average stay length across Arizona’s domestic overnight segments from 2001 to 2002. Despite rebounding somewhat after a decline from 2000 to 2001, Arizona’s average stay length in 2002 are still below those of 2000. Origin State California 27.8% Arizona 24.3% Texas 6.3% New Mexico 3.5% Illinois 3.4% Origin DMA Phoenix 17.4% Los Angeles 14.2% Tucson (Sierra Vista) 6.5% San Diego 5.7% Albuquerque 3.3% Demographics: Household Income Average HHI Income $73,000 <$25,000 12.0% $25K-$49,999 22.0% $50K-$74,999 20.0% $75,000+ 46.0% Education No College 24.0% Attended College 30.0% College Grad. 25.0% Post-Grad. Degree 21.0% Age Life Stage 18-34/No children 14.0% 18-34/Children 18.0% 35-54/No children 20.0% 35-54/Children/<$50K 6.0% 35-54/Children/$50K+ 19.0% 55+/No children/<$50K 8.0% 55+/No children/$50K+ 15.0% Average (years) 44.0 18-34 years 32.0% 35-54 years 44.0% 55+ years 24.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 40.0% 19.0% 6.0% 14.0% 11.0% 11.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 15 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Visitor Profile Trip Behaviors: Activities Expenditures Purpose of Stay Business 26.0% Average (per person per day) Leisure 74.0% Shopping $14.30 Transportation $38.80 Food $23.30 Accommodations $108.49 Non-Paid (Net) 38.0% Hotel 50.0% Room $22.80 Paid non/hotel 8.0% Entertainment $13.50 3.0% Other $4.70 Other Reservation Type Transportation Auto 58.0% Air 32.0% Other 10.0% Length of Stay Average 4.1 1-3 Nights 69.0% 4-7 Nights 24.0% 8+ Nights 7.0% Quarter of Travel Quarter 1 28.0% Quarter 2 25.0% Quarter 3 24.0% Quarter 4 23.0% Trip Distance Average Distance 770 Under 100 Miles 2.0% 101-300 Miles 27.0% 301-500 Miles 22.0% 501-700 Miles 11.0% 701-1,000 Miles Over 1,000 Miles Accommodation No Reservation 38.0% Reservation 62.0% Direct to Location 14.0% Toll-Free Number 16.0% Computer/Internet 11.0% Corporate Travel 6.0% Other 13.0% Travel Agent 3.0% Reservation Type Transportation No Reservation Reservation Toll-Free Number Computer/Internet Corporate Travel Other Travel Agent 36.0% 64.0% 16.0% 22.0% 8.0% 13.0% 5.0% Party Composition Avg. Party Size 2.4 One Adult 34.0% MM/FF 6.0% 3+ Adults 11.0% 6.0% Couples 30.0% 32.0% Families 19.0% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 81.0% 33.0% 24.0% 24.0% 23.0% 1.0% 9.0% 3.0% 7.0% 3.0% 31.0% 6.0% 16.0% 2.0% 7.0% 38.0% 33.0% 5.0% 22.0% 2.0% 7.0% 6.0% 6.0% 1.0% 21.0% 10.0% 2.0% 5.0% 4.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.8 65.0% 32.0% 4.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.6 60.0% 36.0% 4.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 16 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Resident Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume Average Length of Stay Average Party Size 6.5 Million 2.9 days 2.5 Spending Per Person Per Day Total Direct Spending $74.33 The 0.9 percent decline in total domestic overnight travel volume was partially the result of the decline in domestic overnight resident travel, down 20.2 percent from 8.1 million in 2001 to 6.5 million in 2002. The average party size among resident travelers was especially high in 2001 at 2.9. In 2002, the average party size was 2.5 people and in 2000, the average party size was 2.6 people. $1.39 Billion Direct spending by domestic overnight resident travelers decreased 19.2 percent. This decline occurred as a result of declines in both visitor-days, down 18.0 percent, and spending per person per day, down 1.5 percent. Spending by overnight residents remained almost unchanged, down 1.5 percent from $75 in 2001 to $74 in 2002. Origin DMA Phoenix 71.6% Tucson (Sierra Vista) 26.6% Yuma — El Centro 1.8% Demographics: Household Income Average HHI Income $59,000 <$25,000 17.0% $25K-$49,999 32.0% $50K-$74,999 18.0% $75,000+ 34.0% Education No College 19.0% Attended College 34.0% College Grad. 29.0% Post-Grad. Degree 18.0% Age Life Stage 18-34/No children 13.0% 18-34/Children 23.0% 35-54/No children 19.0% 35-54/Children/<$50K 8.0% 35-54/Children/$50K+ 16.0% 55+/No children/<$50K 10.0% 55+/No children/$50K+ 10.0% Average (years) 43.0 18-34 years 36.0% 35-54 years 44.0% 55+ years 20.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 28.0% 19.0% 9.0% 18.0% 11.0% 14.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 17 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Resident Visitor Profile Trip Behaviors: Activities Expenditures Purpose of Stay Business 36.0% Average (per person per day) $74.33 Leisure 64.0% Shopping $10.60 Transportation $12.30 Accommodations General Spending (Net) 46.0% Dining 20.0% Shopping 13.0% Entertainment 13.0% Non-Paid (Net) 31.0% Food $20.10 Outdoor Sports (Net) 22.0% Hotel 52.0% Room $26.50 Adventure Sports 1.0% Paid non/hotel 12.0% Entertainment $10.80 Hike/Bike 7.0% Other 5.0% Other $4.20 Hunt/Fish 6.0% Golf 6.0% Reservation Type Transportation Auto 86.0% Air 2.0% Other 12.0% Length of Stay Average 2.9 1-3 Nights 91.0% 4-7 Nights 8.0% 8+ Nights 1.0% Quarter of Travel Quarter 1 26.0% Quarter 2 27.0% Quarter 3 31.0% Quarter 4 16.0% Trip Distance Average Distance 197 Under 100 Miles 10.0% 101-300 Miles 83.0% 301-500 Miles 7.0% 501-700 Miles 0.0% 701-1,000 Miles Over 1,000 Miles Accommodation Boat/Sail 2.0% Nature (Net) 29.0% No Reservation 37.0% Camping 9.0% Reservation 63.0% National/State Parks 10.0% Direct to Location 14.0% Beach/Waterfront 2.0% Toll-Free Number 14.0% Computer/Internet 9.0% Corporate Travel 8.0% Other 16.0% Travel Agent 1.0% Reservation Type Transportation No Reservation Reservation Toll-Free Number Computer/Internet Corporate Travel Other Travel Agent 35.0% 65.0% 17.0% 11.0% 13.0% 24.0% 1.0% Party Composition Avg. Party Size 2.5 One Adult 38.0% MM/FF 3.0% 3+ Adults 13.0% 0.0% Couples 26.0% 0.0% Families 20.0% Eco-Travel Sightseeing (Net) 8.0% 22.0% Sightseeing 18.0% Group Tour 4.0% Attractions (Net) 14.0% Sporting Event 5.0% Night Life 3.0% Gamble 5.0% Shows 1.0% Culture (Net) 15.0% Historic Site 5.0% Concert/Play/Dance 1.0% Museum/Art Exhibit Festival/Craft Fair 3.0% 6.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.5 64.0% 29.0% 7.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.4 58.0% 35.0% 7.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 18 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Non-Resident Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume 20.4 Million Average Length of Stay 4.5 days Average Party Size 2.4 Spending Per Person Per Day $115.43 Total Direct Spending Regional visitation was strong in 2002, representing more than 53 percent of domestic overnight visitation. Nonregional travelers also visited Arizona, from Chicago, Illinois, for example. Spending by domestic overnight $10.62 Billion Top 5 Origin DMA's Las Vegas non-residents remained relatively stable, with a slight increase from $113 in 2001 to $115 in 2002. In 2002, domestic overnight non-resident travel volume rose 7.3 percent, from 19.0 million in 2001 to 20.4 million in 2002. The 0.6 percent increase in total domestic overnight visitor days was also driven by the increase in overnight non-resident visitor days, up 5.5 percent from 87.2 million in 2001 to 92.0 million in 2002. Chicago Albuquerque Los Angeles San Diego Origin State Origin DMA California 36.7% Los Angeles 18.8% Texas 8.3% San Diego 7.5% New Mexico 4.6% Albuquerque 4.4% Illinois 4.4% Las Vegas 3.6% Nevada 3.9% Chicago 3.5% Yuma, AZ Demographics: Household Income Average HHI Income $77,000 <$25,000 10.0% $25K-$49,999 19.0% $50K-$74,999 21.0% $75,000+ 50.0% Education No College 26.0% Attended College 29.0% College Grad. 23.0% Post-Grad. Degree 22.0% Age Life Stage 18-34/No children 14.0% 18-34/Children 17.0% 35-54/No children 20.0% 35-54/Children/<$50K 5.0% 35-54/Children/$50K+ 19.0% 55+/No children/<$50K 8.0% 55+/No children/$50K+ 16.0% Average (years) 44.0 18-34 years 31.0% 35-54 years 44.0% 55+ years 25.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 44.0% 18.0% 5.0% 12.0% 11.0% 10.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 19 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Non-Resident Visitor Profile Trip Behaviors: Activities Expenditures Purpose of Stay Business 23.0% Average (per person per day) Leisure 77.0% Shopping $15.00 Transportation $43.70 Food $23.90 Accommodations $115.43 Non-Paid (Net) 41.0% Hotel 49.0% Room $22.10 Paid non/hotel 7.0% Entertainment $13.90 3.0% Other $4.80 Other Reservation Type Transportation Auto 49.0% Air 42.0% Other 9.0% Length of Stay Average 4.5 1-3 Nights 62.0% 4-7 Nights 29.0% 8+ Nights 8.0% Quarter of Travel Quarter 1 28.0% Quarter 2 25.0% Quarter 3 21.0% Quarter 4 26.0% Trip Distance Average Distance 953 Under 100 Miles 0.0% 101-300 Miles 9.0% 301-500 Miles 27.0% 501-700 Miles 14.0% 701-1,000 Miles Over 1,000 Miles Accommodation No Reservation 38.0% Reservation 62.0% Direct to Location 16.0% Toll-Free Number 14.0% Computer/Internet 12.0% Corporate Travel 6.0% Other 11.0% Travel Agent 4.0% Reservation Type Transportation No Reservation Reservation Toll-Free Number Computer/Internet Corporate Travel Other Travel Agent 36.0% 64.0% 16.0% 24.0% 6.0% 11.0% 6.0% Party Composition Avg. Party Size 2.4 One Adult 33.0% MM/FF 7.0% 3+ Adults 10.0% 8.0% Couples 31.0% 42.0% Families 19.0% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 92.0% 37.0% 27.0% 28.0% 24.0% 1.0% 10.0% 2.0% 7.0% 4.0% 33.0% 5.0% 19.0% 2.0% 7.0% 42.0% 37.0% 5.0% 24.0% 3.0% 7.0% 7.0% 6.0% 1.0% 22.0% 11.0% 3.0% 5.0% 3.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.9 65.0% 32.0% 3.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.7 60.0% 37.0% 3.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 20 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Business Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume 7.0 Million Average Length of Stay 3.8 days Average Party Size 1.9 Spending Per Person Per Day $140.07 Total Direct Spending $3.74 Billion Both regional markets and longer haul markets were sources for domestic overnight business travelers to Arizona in 2002, with five states contributing equal numbers of business travelers. Top origin cities were mostly in-state, which contributed 35 percent of business travelers. Domestic overnight business person-trip volume rose 8.7 percent, from 6.4 million in 2001 to 7.0 million in 2002. The U.S. domestic overnight business travel segment declined by 1.9 percent. Domestic overnight business travelers spent the most per person per day, although, this spending level declined from $147 in 2001 to $140 in 2002. Top 5 Origin States Texas Illinois CO, WA, VA, MI, GA Arizona California Paria Canyon, Northern AZ Origin State Origin DMA Arizona 32.8% Phoenix 23.0% California 23.8% Los Angeles 15.0% Texas 9.2% Tucson (Sierra Vista) 9.3% Illinois 2.6% Yuma — El Centro 3.5% CO,WA,VA,MI,GA 1.8% San Diego 3.3% Demographics: Household Income Average HHI Income $77,000 <$25,000 10.0% $25K-$49,999 25.0% $50K-$74,999 15.0% $75,000+ 50.0% Education No College 27.0% Attended College 28.0% College Grad. 23.0% Post-Grad. Degree 22.0% Age Life Stage 18-34/No children 15.0% 18-34/Children 17.0% 35-54/No children 25.0% 35-54/Children/<$50K 10.0% 35-54/Children/$50K+ 16.0% 55+/No children/<$50K 5.0% 55+/No children/$50K+ 11.0% Average (years) 43.0 18-34 years 32.0% 35-54 years 51.0% 55+ years 17.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 43.0% 19.0% 5.0% 21.0% 6.0% 6.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 21 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Business Visitor Profile Trip Behaviors: Accommodations Non-Paid (Net) 17.0% Hotel 71.0% Paid non/hotel 3.0% Other 9.0% Transportation Auto Activities Expenditures 50.0% Average (per person per day) Shopping $11.10 Transportation $54.30 Food $24.00 Room $49.40 Entertainment Other Air 38.0% Reservation Type Other 12.0% Accommodation Length of Stay $140.07 General Spending (Net) 68.0% Dining 32.0% Shopping 18.0% Entertainment 18.0% Outdoor Sports (Net) 17.0% Adventure Sports 1.0% $10.20 Hike/Bike 6.0% $6.80 Hunt/Fish 1.0% Golf 7.0% Boat/Sail 2.0% Nature (Net) 15.0% 2.0% No Reservation 21.0% Camping Reservation 79.0% National/State Parks 8.0% 3.8 Direct to Location 14.0% Beach/Waterfront 1.0% 1-3 Nights 74.0% Toll-Free Number 16.0% 4-7 Nights 21.0% Computer/Internet 11.0% 8+ Nights 5.0% Corporate Travel 21.0% Other 15.0% Travel Agent 3.0% Average Quarter of Travel Quarter 1 30.0% Quarter 2 25.0% Quarter 3 24.0% Quarter 4 21.0% Trip Distance Average Distance 726 Under 100 Miles 3.0% 101-300 Miles 34.0% 301-500 Miles 21.0% 501-700 Miles 6.0% Reservation Type Transportation No Reservation Reservation Toll-Free Number Computer/Internet Corporate Travel Other Travel Agent Party Composition Avg. Party Size 701-1,000 Miles 6.0% Over 1,000 Miles 30.0% 27.0% 73.0% 15.0% 16.0% 20.0% 18.0% 4.0% 1.9 One Adult 58.0% MM/FF 5.0% 3+ Adults 12.0% Couples 18.0% Families 6.0% Eco-Travel Sightseeing (Net) 4.0% 21.0% Sightseeing 16.0% Group Tour 5.0% Attractions (Net) 18.0% Sporting Event 3.0% Night Life 10.0% Gamble 4.0% Shows 1.0% Culture (Net) 13.0% Historic Site 7.0% Concert/Play/Dance 2.0% Museum/Art Exhibit Festival/Craft Fair 2.0% 2.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.4 58.0% 37.0% 5.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.2 55.0% 40.0% 6.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 22 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Leisure Visitor Profile The slight decline in person-trip volume was the result of the 3.9 percent decline in the domestic overnight leisure travel segment, from 20.7 million in 2001 to 19.9 million in 2002. Conversely, the U.S. domestic overnight leisure travel segment increased by 1.8 percent. Domestic overnight leisure 2002 Quick Facts: Visitor Profile Estimated Volume 19.9 Million Average Length of Stay 4.2 days Average Party Size 2.7 Spending Per Person Per Day $98.45 Total Direct Spending $8.27 Billion Top 5 Origin DMA's Albuquerque Tucson (Sierra Vista) Phoenix travelers spent an average of $98 per person per day in Arizona in 2002, up from $93 in 2001. The most popular activities among domestic overnight leisure travelers to Arizona were sightseeing, dining, entertainment, shopping, and visiting national/state parks. Nearly 30 percent of Arizona’s domestic overnight leisure visitors arrived by air in 2002, up 6 percentage points from 2001. Interestingly, Arizona’s domestic overnight leisure travelers chose air travel almost as often as did Arizona’s domestic overnight business travelers. San Diego Los Angeles Origin State Origin DMA California 29.2% Phoenix 15.4% Arizona 21.2% Los Angeles 13.9% Texas 5.2% San Diego 6.5% New Mexico 4.3% Tucson (Sierra Vista) 5.5% Nevada 3.8% Albuquerque 4.0% Flagstaff, AZ Demographics: Household Income Average HHI Income $71,000 <$25,000 13.0% $25K-$49,999 21.0% $50K-$74,999 22.0% $75,000+ 45.0% Education No College 24.0% Attended College 31.0% College Grad. 25.0% Post-Grad. Degree 21.0% Age Life Stage 18-34/No children 14.0% 18-34/Children 19.0% 35-54/No children 18.0% 35-54/Children/<$50K 4.0% 35-54/Children/$50K+ 20.0% 55+/No children/<$50K 9.0% 55+/No children/$50K+ 16.0% Average (years) 45.0 18-34 years 32.0% 35-54 years 41.0% 55+ years 26.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 39.0% 19.0% 6.0% 11.0% 13.0% 13.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 23 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Leisure Visitor Profile Trip Behaviors: Non-Paid (Net) 46.0% Hotel 42.0% Paid non/hotel 10.0% Other 1.0% Transportation Auto 61.0% Air 30.0% Other 9.0% Length of Stay Average 4.2 1-3 Nights 68.0% 4-7 Nights 25.0% 8+ Nights 7.0% Quarter of Travel Quarter 1 27.0% Quarter 2 26.0% Quarter 3 23.0% Quarter 4 24.0% Under 100 Miles Average (per person per day) $98.45 Shopping $15.30 Transportation $33.80 Food $23.00 Room $14.20 Entertainment $14.50 Other $4.10 Reservation Type Accommodation No Reservation 44.0% Reservation 56.0% Direct to Location 14.0% Toll-Free Number 15.0% Computer/Internet 11.0% Corporate Travel 1.0% Other 12.0% Travel Agent 3.0% Reservation Type Transportation Trip Distance Average Distance Activities Expenditures Accommodations 786 2.0% 101-300 Miles 25.0% 301-500 Miles 23.0% 501-700 Miles 12.0% No Reservation 40.0% Reservation 60.0% Toll-Free Number 17.0% Computer/Internet 24.0% Corporate Travel 2.0% Other 11.0% Travel Agent 6.0% Party Composition Avg. Party Size 701-1,000 Miles 6.0% Over 1,000 Miles 33.0% 2.7 One Adult 21.0% MM/FF 6.0% 3+ Adults 10.0% Couples 36.0% Families 26.0% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 86.0% 33.0% 26.0% 27.0% 27.0% 2.0% 11.0% 3.0% 7.0% 4.0% 37.0% 7.0% 20.0% 2.0% 8.0% 44.0% 39.0% 5.0% 24.0% 3.0% 8.0% 5.0% 7.0% 1.0% 23.0% 11.0% 2.0% 6.0% 4.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.9 67.0% 30.0% 3.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.8% 62.0% 35.0% 3.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 24 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Resident Leisure Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume 4.2 Million Average Length of Stay Average Party Size 2.9 days 3.0 Spending Per Person Per Day Total Direct Spending $70.73 $0.87 Billion Arizona’s domestic overnight resident leisure travel segment is mostly comprised of family travelers. In fact, families represent 35 percent of travel parties in 2002. Domestic overnight resident leisure visitors’ length of stay rose, from 2.8 days in 2001 to 2.9 days in 2002. Origin DMA Phoenix 72.4% Tucson (Sierra Vista) 25.7% Yuma — El Centro 1.9% In 2002, 38 percent of Arizona’s domestic overnight resident leisure travelers stayed in hotels/motels. An additional 35 percent stayed in private homes. Age of Visitor 55 + Years 21% 18-34 Years 41% 35-54 Years 38% Las Sendas Golf Course Demographics: Household Income Average HHI Income $57,000 <$25,000 22.0% $25K-$49,999 25.0% $50K-$74,999 21.0% $75,000+ 32.0% Education No College 19.0% Attended College 32.0% College Grad. 31.0% Post-Grad. Degree 18.0% Age Life Stage 18-34/No children 11.0% 18-34/Children 29.0% 35-54/No children 13.0% 35-54/Children/<$50K 4.0% 35-54/Children/$50K+ 21.0% 55+/No children/<$50K 9.0% 55+/No children/$50K+ 11.0% Average (years) 42.0 18-34 years 41.0% 35-54 years 38.0% 55+ years 21.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 27.0% 21.0% 7.0% 16.0% 11.0% 18.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 25 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Resident Leisure Visitor Profile Trip Behaviors: Accommodations Activities Expenditures Non-Paid (Net) 44.0% Average (per person per day) $70.73 Hotel 38.0% Shopping $11.50 Paid non/hotel 17.0% Transportation $11.50 Other 2.0% Food $21.30 Transportation Auto 87.0% Air 2.0% Other 11.0% Room $15.30 Entertainment $13.20 Other $3.50 Reservation Type Length of Stay Accommodation 51.0% Dining 21.0% Shopping 14.0% Entertainment 16.0% Outdoor Sports (Net) 25.0% Adventure Sports 2.0% Hike/Bike 9.0% Hunt/Fish 7.0% Golf 4.0% Nature (Net) 3.0% No Reservation 50.0% Camping 37.0% Reservation 50.0% National/State Parks 12.0% 14.0% Beach/Waterfront 13.0% Eco-Travel 2.0% Direct to Location Average General Spending (Net) 2.9 Toll-Free Number 14.0% 1-3 Nights 91.0% Computer/Internet 9.0% 4-7 Nights 8.0% Corporate Travel 10.0% Sightseeing 31.0% 8+ Nights 1.0% 1.0% Group Tour 26.0% Other 10.0% Attractions (Net) Reservation Type Quarter of Travel 20.0% Quarter 2 30.0% Quarter 3 32.0% Toll-Free Number Quarter 4 18.0% Trip Distance 205 No Reservation 56.0% Reservation 44.0% 3.0% Shows 5.0% Computer/Internet 11.0% Historic Site 19.0% Corporate Travel 1.0% Other 15.0% Travel Agent 1.0% Concert/Play/Dance 7.0% Museum/Art Exhibit 3.0% Festival/Craft Fair 9.0% Satisfaction 82.0% Avg. Party Size 301-500 Miles 9.0% One Adult 18.0% 501-700 Miles 0.0% MM/FF 3.0% 3+ Adults 10.0% Couples 32.0% Families 35.0% 0% 7.0% Gamble 1.0% 101-300 Miles Over 1,000 Miles Night Life 16.0% 10.0% 0% 16.0% Culture (Net) Under 100 Miles 701-1,000 Miles 5.0% Sporting Event Transportation Quarter 1 Average Distance Sightseeing (Net) Party Composition 3.0 Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.9 72.0% 21.0% 7.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 8% 64% 30% 6% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 26 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Non-Resident Leisure Visitor Profile 2002 Quick Facts: Visitor Profile Estimated Volume 15.7 Million Average Length of Stay 4.6 days Average Party Size 2.6 Spending Per Person Per Day $103.21 Total Direct Spending $7.40 Billion The majority of non-resident, domestic leisure travelers to Arizona in 2002 originated in regional states and cities. Cities in neighboring states contributed more than 39 percent of nonresident leisure visitors. In 2002, there were no changes in average length of stay for Arizona’s non-resident leisure travelers. In 2002, 44 percent of Arizona’s non-resident leisure travelers stayed in hotel/motels. An additional 40 percent Top 5 Origin States Illinois Nevada New Mexico Texas California Origin State Origin DMA California 37.1% Los Angeles 17.7% Texas 6.6% San Diego 8.3% New Mexico 5.5% Albuquerque 5.1% Nevada 4.8% Las Vegas 4.4% Illinois 4.6% Salt Lake City 3.8% Kayakers at Watson Lake Demographics: Household Income Average HHI Income $75,000 <$25,000 10.0% $25K-$49,999 19.0% $50K-$74,999 23.0% $75,000+ 48.0% Education No College 25.0% Attended College 30.0% College Grad. 24.0% Post-Grad. Degree 21.0% Age Life Stage 18-34/No children 14.0% 18-34/Children 16.0% 35-54/No children 19.0% 35-54/Children/<$50K 4.0% 35-54/Children/$50K+ 19.0% 55+/No children/<$50K 9.0% 55+/No children/$50K+ 17.0% Average (years) 45.0 18-34 years 30.0% 35-54 years 42.0% 55+ years 28.0% Occupation Manager, Prof. Tech., Sales, Admin. Service Other Retired Not Employed 42.0% 18.0% 6.0% 10.0% 13.0% 12.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 27 Arizona Tourism Statistical Report 2002 Total Domestic Overnight Non-Resident Leisure Visitor Profile Trip Behaviors: Accommodations Activities Expenditures Non-Paid (Net) 46.0% Average (per person per day) Hotel 44.0% Shopping $15.90 Paid non/hotel 9.0% Transportation $37.30 Other 1.0% Food $23.30 Room $14.00 Entertainment $14.70 Other $4.20 Transportation Auto 54.0% Air 38.0% Reservation Type Other 8.0% Accommodation Length of Stay Average $103.21 No Reservation 42.0% Reservation 58.0% 4.6 Direct to Location 14.0% 1-3 Nights 61.0% Toll-Free Number 16.0% 4-7 Nights 30.0% Computer/Internet 12.0% 8+ Nights 9.0% Corporate Travel 1.0% Other 12.0% Travel Agent 3.0% Quarter of Travel Quarter 1 29.0% Quarter 2 24.0% Quarter 3 21.0% Quarter 4 26.0% Trip Distance Average Distance 942 Under 100 Miles 0.0% 101-300 Miles 9.0% 301-500 Miles 26.0% 501-700 Miles 15.0% Reservation Type Transportation No Reservation Reservation Toll-Free Number Computer/Internet Corporate Travel Other Travel Agent Party Composition Avg. Party Size 701-1,000 Miles 7.0% Over 1,000 Miles 42.0% 38.0% 62.0% 17.0% 26.0% 2.0% 11.0% 6.0% 2.6 One Adult 22.0% MM/FF 7.0% 3+ Adults 10.0% Couples 37.0% Families 23.0% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 95.0% 36.0% 29.0% 30.0% 27.0% 2.0% 11.0% 2.0% 8.0% 4.0% 37.0% 6.0% 21.0% 2.0% 8.0% 47.0% 42.0% 5.0% 25.0% 3.0% 8.0% 6.0% 7.0% 1.0% 24.0% 12.0% 3.0% 6.0% 3.0% Satisfaction Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.9 66.0% 32.0% 2.0% Value Average 8-10 Excellent 4-7 Fair/Good 1-3 Poor 7.8 61.0% 36.0% 2.0% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 28 Arizona Tourism Statistical Report 2002 Regional Profiles Arizona’s seven tourism regions offer a vibrant blend of cultures and traditions. In the following sections, travel and tourism related visitation information for each region features origin markets, purpose of trip, demographics, estimated expenditures, and much more. D.K. Shifflet and Associates aggregated sufficient data for each region to supply an appropriate sample size for analysis. Canyon Country Valley of the Sun Central Territory Northeast Country High Country Old West Country West Coast www.azot.com 29 Arizona Tourism Statistical Report 2002 Canyon Country Honored by the United Nations as a World Heritage site, the Grand Canyon is one of the seven natural wonders of the world. The Canyon Country region sweeps across the red rocks of Sedona to the San Francisco Peaks above Flagstaff, and from the waterfalls of Havasupai to the undulating plateaus of the Arizona strip. Canyon Country includes Grand Canyon National Park, Slide Rock State Park, Hualapai Indian Reservation, Walnut Canyon National Monument, and the cities of Sedona, Flagstaff, Page, Williams, Kingman, and Peach Springs. Data was aggregated from 2001 and 2002. Regional Statistics Overnight Leisure Visitor Average Age 2002 42 Average Household Income Average Party Size $67,150 Top Ten Origin Markets 2.9 Average Length of Stay Avg. Daily Expenditure Per Person Average Round-Trip Distance 2.2 nights DMA 2002 Phoenix 22.6% Los Angeles 14.3% Tucson (Sierra Vista) 5.8% Albuquerque 5.6% Denver 4.4% New York 3.9% Salt Lake City 3.3% San Francisco-Oakland-San Jose 2.1% San Diego 1.7% Las Vegas 1.7% $118.00 1,568 miles Top Five Activities Activity 2002 National/State Parks 49% Sightseeing 56% Dining 40% Shopping 32% Entertainment 27% Source: D.K. Shifflet and Associates, Ltd. Source: D.K. Shifflet and Associates, Ltd. www.azot.com 30 Arizona Tourism Statistical Report 2002 Canyon Country Demographics: Household Income Average HHI Income $67,150 <$25,000 11% $25K-$49,999 28% $50K-$74,999 28% $75,000+ 34% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 34% 20% 10% 23% 12% Age Lifestage 18-34/No children 21% 18-34/Children 18% 35-54/No children 15% 35-54/Children/<$50K 9% 35-54/Children/$50K+ 17% 55+/No children/<$50K 8% 55+/No children/$50K+ 12% Average (years) 41.7 18-34 years 38% 35-54 years 41% 55+ years 21% Education No College 35% Attended College 25% College Grad. 23% Post-Grad. Degree 17% Trip Behaviors: Purpose of Stay Business Leisure Accommodations Non-Paid (Net) 17% Hotel 71% Paid non/hotel 9% Transportation Auto Air Other 77% 14% 9% Length of Stay Average Activities Expenditures 18% 82% Average (per person per day) $118.00 Shopping $14.16 Transportation $31.67 Food $29.10 Room $21.10 Entertainment $15.40 Other $5.70 Reservation Type No Reservation 33% Reservation (Net) 67% 2.15 nights Toll-Free Number 19% 1-3 Nights 88% 4-7 Nights 10% Direct to Location 15% 8+ Nights 3% Computer/Internet 16% Travel Agent 2% Corporate Travel 1% Other 13% Quarter of Travel Quarter 1 15.0% Quarter 2 35% Quarter 3 35% Quarter 4 14% Party Composition Avg. Party Size 2.85 One Adult 11% MM/FF 12% 3+ Adults Couples Families 10% 37% 30% Trip Distance Ave. Round Trip Distance 1,568 General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) 99% 40% 32% 27% 36% 1% 17% 8% NA 9% 1% 72% 7% 49% 3% 13% 62% 56% 6% 7% 1% 3% 2% 1% NA% 29% Under 100 Miles NA 101-250 Miles 18% 251-500 Miles 30% Historic Site 21% 501-750 Miles 16% Concert/Play/Dance NA% 751-1,000 Miles 8% Museum/Art Exhibit 5% More than 1,001 Miles 28% Festival/Craft Fair 3% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 31 Arizona Tourism Statistical Report 2002 Valley of the Sun With nearly 4 million residents, the Valley of the Sun is one of the country’s largest metropolitan areas, encompassing more 2,000 square miles. The Valley of the Sun is home to the state’s capital city of Phoenix, surrounded by such cities as Chandler, Glendale, Mesa, Paradise Valley, Scottsdale, and Tempe. The city of Phoenix owes its name to an early civic leader who, looking out on prehistoric Indian ruins, observed that one day, like the bird of mythology, a new civilization would rise from the ashes of earlier ones. There is something to suit everyone’s taste in the Valley of the Sun. Data was taken from 2002 visitation only. Regional Statistics Overnight Leisure Visitor Average Age Top Ten Origin Markets 2002 44 Average Household Income Average Party Size $78,060 2.0 Average Length of Stay 3.9 nights Avg. Daily Expenditure Per Person Average Round-Trip Distance $115.00 1,762 miles Top Five Activities Activity 2002 Dining 39% Sightseeing 33% Entertainment 33% Shopping 28% Watch Sports Event 13% DMA 2002 Los Angeles 12.0% San Diego 9.2% Phoenix 7.7% Tucson (Sierra Vista) 5.7% Chicago 5.4% Albuquerque 4.7% San Francisco-Oakland-San Jose 3.5% Fresno 3.3% New York 2.6% Denver 2.6% Source: D.K. Shifflet and Associates, Ltd. Source: D.K. Shifflet and Associates, Ltd. www.azot.com 32 Arizona Tourism Statistical Report 2002 Valley of the Sun Demographics: Household Income Average HHI Income $78,060 <$25,000 10% $25K-$49,999 18% $50K-$74,999 20% $75,000+ 51% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 46% 19% 4% 19% 12% Age Lifestage 18-34/No children 16% 18-34/Children 20% 35-54/No children 16% 35-54/Children/<$50K 4% 35-54/Children/$50K+ 19% 55+/No children/<$50K 9% 55+/No children/$50K+ 15% Average (years) 43.72 18-34 years 36% 35-54 years 40% 55+ years 25% Education No College 17% Attended College 30% College Grad. 27% Post-Grad. Degree 26% Trip Behaviors: Purpose of Stay Business Leisure Accommodations Non-Paid (Net) 55% Hotel 39% Paid non/hotel 4% Transportation Auto Air Other Average 48% 48% 4% Length of Stay 3.91 nights 1-3 Nights 4-7 Nights 8+ Nights 56% 35% 9% Quarter of Travel Quarter 1 29% Quarter 2 22% Quarter 3 21% Quarter 4 27% Party Composition Avg. Party Size 2.02 One Adult 40% MM/FF 6% 3+ Adults Couples Families Activities Expenditures 29% 71% 5% 28% 21% 101-250 Miles 16% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) 251-500 Miles 24% Historic Site 501-750 Miles 13% Concert/Play/Dance 4% 751-1,000 Miles 4% Museum/Art Exhibit 5% More than 1,001 Miles 40% Festival/Craft Fair 2% Average (per person per day) $114.50 Shopping $16.50 Transportation $40.12 Food $24.20 Room $12.60 Entertainment $16.90 Other $4.10 Reservation Type No Reservation 42% Reservation (Net) 58% Toll-Free Number 19% Direct to Location 12% Computer/Internet 13% Travel Agent 4% Corporate Travel 1% Other 9% Trip Distance Ave. Round Trip Distance Under 100 Miles 1,762 3% 100% 39% 28% 33% 23% 2% 8% NA 12% NA 1% 16% 1% 10% 1% 4% 36% 33% 3% 35% 4% 13% 9% 8% 1% 17% 6% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 33 Arizona Tourism Statistical Report 2002 Central Territory In 1864, when Congress created the Arizona territory, the ranching and mining community of Prescott served as the territorial capital. Prescott lies at the foot of the Bradshaw Mountains in the world’s largest forest of Ponderosa Pine trees. Montezuma Castle National Monument, just outside Camp Verde, shelters the well-preserved remains of a five-story, twenty-room cliff dwelling built 800 years ago by the area’s ancestral Sinagua people. Central Territory includes such communities as Jerome, Wickenburg, the Verde Valley, Ash Fork, and Clarkdale. Data was aggregated from 2000-2002. Regional Statistics Overnight Leisure Visitor Average Age Top Ten Origin Markets 2002 45 Average Household Income Average Party Size $62,610 2.5 DMA 2002 Phoenix 31.5% Los Angeles 17.0% Tucson (Sierra Vista) 7.2% Average Length of Stay 3 nights San Diego 5.5% Avg. Daily Expenditure Per Person $110.00 Albuquerque 4.8% Las Vegas 4.2% Houston 2.5% Denver 1.2% New York 1.0% Salt Lake City .9% Average Round-Trip Distance 1,200 miles Top Five Activities Activity 2002 Sightseeing 51.0% Shopping 32.0% Dining 31% National/State Park 26% Entertainment 23% Source: D.K. Shifflet and Associates, Ltd. Source: D.K. Shifflet and Associates, Ltd. www.azot.com 34 Arizona Tourism Statistical Report 2002 Central Territory Demographics: Household Income Average HHI Income $62,610 <$25,000 10% $25K-$49,999 27% $50K-$74,999 34% $75,000+ 28% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 32% 29% 7% 19% 13% Age Lifestage 18-34/No children 19% 18-34/Children 14% 35-54/No children 19% 35-54/Children/<$50K 8% 35-54/Children/$50K+ 15% 55+/No children/<$50K 7% 55+/No children/$50K+ 17% Average (years) 44.7 18-34 years 33% 35-54 years 42% 55+ years 25% Education No College 21% Attended College 38% College Grad. 24% Post-Grad. Degree 17% Trip Behaviors: Purpose of Stay Business Leisure Accommodations Non-Paid (Net) 40% Hotel 36% Paid non/hotel 22% Transportation Motor Vehicle 73% Air 17% Other 10% Average Length of Stay 2.9 nights 1-3 Nights 4-7 Nights 8+ Nights 75% 21% 5% Quarter of Travel Quarter 1 19% Quarter 2 29% Quarter 3 26% Quarter 4 25% Party Composition Avg. Party Size 2.5 One Adult 20% MM/FF 5% 3+ Adults Couples Families Activities Expenditures 19% 81% 7% 42% 27% Ave. Round Trip Distance 1,200 Under 100 Miles 1% 101-250 Miles 39% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) 251-500 Miles 23% Historic Site 501-750 Miles 13% Concert/Play/Dance 1% Museum/Art Exhibit 4% Festival/Craft Fair 8% Average (per person per day) $110.00 Shopping $21.40 Transportation $28.05 Food $22.80 Room $19.30 Entertainment $12.70 Other $5.40 Reservation Type No Reservation 31% Reservation (Net) 69% Toll-Free Number 17% Direct to Location 21% Computer/Internet 13% Travel Agent 3% Corporate Travel 2% Other 19% Trip Distance 751-1,000 Miles 3% More than 1,001 Miles 21% 86% 31% 32% 23% 31% 2% 21% 3% 3% 1% 1% 46% 10% 26% 1% 12% 55% 51% 4% 12% 2% 1% 4% 4% 1% 35% 22% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 35 Arizona Tourism Statistical Report 2002 Northeast Country Northeast Country is home to such places as the Painted Desert, Canyon de Chelly, Monument Valley, and to two of Arizona’s twenty-one Native American tribes, the Navajo and Hopi. Almost 25,000 miles of northeastern Arizona belongs to the Navajo people, whose capital is Window Rock. The town, named for a natural arch in the sandstone cliffs that stand behind it, is home to the Navajo Tribal Museum and the Navajo Arts and Crafts Enterprise. The 4,000square-mile Hopi reservation spreads over three tall mesas. The Hopi villages are among the oldest continuously occupied settlements in North America. To the east, Holbrook preserves a different kind of history. A stop along Historic Route 66, proudly preserves the history of America’s “Mother Road”. Further east of Holbrook, lies Petrified Forest National Park. Data was aggregated from 1998-2002. Regional Statistics Overnight Leisure Visitor Average Age 2002 52 Average Household Income Average Party Size $59,620 2.4 Top Ten Origin Markets DMA 2002 Los Angeles 11.6% Phoenix 11.5% Average Length of Stay 1.6 days Las Vegas 6.9% Avg. Daily Expenditure Per Person $109.00 Evansville, IN 5.9% Albuquerque 5.6% San Diego 4.7% Oklahoma City 4.5% Tucson (Sierra Vista) 3.6% Average Round-Trip Distance 1,812 miles Top Five Activities Activity 2002 Sightseeing 41% National/State Parks 38% Visit Historic Site 28% St. Louis 3.3% Shopping 25% Minneapolis 3.0% Dining 24% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 36 Arizona Tourism Statistical Report 2002 Northeast Country Demographics: Household Income Average HHI Income $59,620 <$25,000 15% $25K-$49,999 21% $50K-$74,999 38% $75,000+ 26% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 21% 16% 4% 36% 24% Age Lifestage 18-34/No children 5% 18-34/Children 10% 35-54/No children 17% 35-54/Children/<$50K 5% 35-54/Children/$50K+ 20% 55+/No children/<$50K 17% 55+/No children/$50K+ 26% Average (years) 51.5 18-34 years 15.0% 35-54 years 42.0% 55+ years 43% Education No College 35% Attended College 20% College Grad. 11% Post-Grad. Degree 33% Trip Behaviors: Business Leisure Purpose of Stay 23.0% 77.0% Accommodations Non-Paid (Net) 13% Hotel 69% Paid non/hotel 16% Transportation Motor Vehicle 77% Air 14% Other 9% Average Length of Stay 1.6 nights 1-3 Nights 4-7 Nights 8+ Nights 93% 6% 1% Quarter of Travel Quarter 1 11% Quarter 2 38% Quarter 3 29% Quarter 4 22% Party Composition Avg. Party Size 2.4 One Adult 18% MM/FF 8% 3+ Adults Couples Families 7% 43% 24% Activities Expenditures Ave. Round Trip Distance 1,812 Under 100 Miles NA 101-250 Miles 3% General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) 251-500 Miles 30% Historic Site 28% 501-750 Miles 14% Concert/Play/Dance NA Museum/Art Exhibit 1% Festival/Craft Fair 9% Average (per person per day) $109.27 Shopping $22.20 Transportation $32.72 Food $18.80 Room $16.60 Entertainment $13.60 Other $5.30 Reservation Type No Reservation 52% Reservation (Net) 48% Toll-Free Number 16% Direct to Location 27% Computer/Internet 1% Travel Agent 4% Corporate Travel NA Other NA Trip Distance 751-1,000 Miles 12% More than 1,001 Miles 40% 71% 24% 25% 22% 10% NA 10% NA NA NA NA 44% 5% 38% NA 1% 45% 41% 4% NA NA NA NA NA NA 38% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 37 Arizona Tourism Statistical Report 2002 High Country High Country is located on the eastern border of Arizona and is home to the Mogollon Rim and the White Mountains. Payson lies at the foot of the Mogollon Rim and to the northwest is Tonto Natural Bridge, a huge limestone arch that stretches across a deep, boulderstrewn canyon. The White Mountains are home to Mount Baldy, which stands 11,403 feet tall. High Country is also home to the White Mountain Apache Indian Reservation and their capital is located at White River, near Fort Apache. High Country is home to the cities of Heber, Overgaard, Snowflake, PinetopLakeside, and Springerville. Data was aggregated from 1998-2002. Regional Statistics Overnight Leisure Visitor Average Age 2002 42 Average Household Income Average Party Size Average Length of Stay Avg. Daily Expenditure Per Person Average Round-Trip Distance $53,060 2.9 2.8 nights $73.00 724 miles Top Five Activities Top Ten Origin Markets DMA 2002 Phoenix 61.8% Salt Lake City 9.3% Tucson (Sierra Vista) 8.0% Albuquerque 3.5% Activity 2002 San Diego 2.0% Sightseeing 24% Los Angeles 1.9% Dining 23% Fresno-Visalia 1.9% National/State Park 17% San Francisco-Oakland-San Jose 1.8% Seattle-Tacoma 0.9% Hike/Bike 17% Denver 0.5% Entertainment 14% Camping 14% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 38 Arizona Tourism Statistical Report 2002 High Country Demographics: Household Income Average HHI Income $53,060 <$25,000 19% $25K-$49,999 35% $50K-$74,999 28% $75,000+ 18% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 30% 17% 9% 28% 17% Age Lifestage 18-34/No children 10% 18-34/Children 36% 35-54/No children 19% 35-54/Children/<$50K 6% 35-54/Children/$50K+ 12% 55+/No children/<$50K 10% 55+/No children/$50K+ 7% Average (years) 41.85 18-34 years 45% 35-54 years 37% 55+ years 18% Education No College 38% Attended College 24% College Grad. 22% Post-Grad. Degree 17% Trip Behaviors: Purpose of Stay Business Leisure Expenditures 20% 80% Accommodations Non-Paid (Net) 47% Hotel 33% Paid non/hotel 17% Transportation Auto Air Other Average 70% 4% 25% Length of Stay 2.8 nights 1-3 Nights 4-7 Nights 8+ Nights 78% 17% 5% Quarter of Travel Quarter 1 16% Quarter 2 27% Quarter 3 38% Quarter 4 20% Party Composition Avg. Party Size 2.4 One Adult 16% MM/FF 3+ Adults Couples Families 4% 5% 40% 34% Shopping $10.40 Transportation $16.90 Food $17.20 Room $11.50 Entertainment $8.90 Other $7.90 Reservation Type No Reservation 43% Reservation (Net) 57% Toll-Free Number 14% Direct to Location 25% Computer/Internet 3% Travel Agent 1% Corporate Travel 1% Other 13% Trip Distance Ave. Round Trip Distance 724 Under 100 Miles NA 101-250 Miles 32% 251-500 Miles 50% 501-750 Miles 10% 751-1,000 Miles 1% More than 1,001 Miles 5% Activities General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 48% 23% 11% 14% 42% 2% 17% 13% 1% 4% 5% 36% 14% 17% 2% 3% 29% 24% 5% 13% 1% 1% 4% 6% 1% 12% 8% NA NA 4% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 39 Arizona Tourism Statistical Report 2002 Old West Country Old West Country is located in the Southern part of Arizona, home to the city of Tucson. Old West Country has been the setting of classic western films, historical events, and the meeting place of dozens of cultures. This area is home to many natural treasures including Organ Pipe Cactus National Monument, Saguaro National Park, Nature Conservancy’s Ramsey Canyon Preserve, Kartchner Caverns State Park, and Chiricahua National Monument. Other cities and towns in this region include Benson, Bisbee, Sierra Vista, Willcox, Safford, Nogales, and Tubac. Data was aggregated from 2001 and 2002. Top Ten Origin Markets Regional Statistics Overnight Leisure Visitor Average Age 2002 46 Average Household Income Average Party Size Average Length of Stay Avg. Daily Expenditure Per Person Average Round-Trip Distance $61,090 2.4 3.1 nights $96.00 1,476 miles Top Five Activities Activity 2002 Sightseeing 39% Dining 29% DMA 2002 Phoenix 27.5% Los Angeles 13.2% San Diego 4.4% San Francisco-Oakland-San Jose 4.1% Tucson (Sierra Vista) 4.0% Las Vegas 3.2% Albuquerque 3.0% Rockford, IL 2.7% Bakersfield, CA 2.5% Minneapolis 2.5% Source: D.K. Shifflet and Associates, Ltd. Shopping 26% Entertainment 20% National/State Park 16% www.azot.com 40 Arizona Tourism Statistical Report 2002 Old West Country Demographics: Household Income Average HHI Income $61,090 <$25,000 23% $25K-$49,999 19% $50K-$74,999 25% $75,000+ 34% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 27% 21% 2% 33% 17% Age Lifestage Average (years) 44.68 18-34 years 33% 35-54 years 37% 30% 18-34/No children 6% 18-34/Children 27% 35-54/No children 20% 55+ years 35-54/Children/<$50K 4% 35-54/Children/$50K+ 13% Education No College Attended College 33% 24% 55+/No children/<$50K 12% College Grad. 22% 55+/No children/$50K+ 17% Post-Grad. Degree 21% Trip Behaviors: Purpose of Stay Business Leisure Expenditures 30% 70% Accommodations Non-Paid (Net) 47% Hotel 47% Paid non/hotel 5% Transportation Auto Air Other Average 73% 20% 7% Length of Stay 3.06 nights 1-3 Nights 4-7 Nights 8+ Nights 75% 20% 6% Quarter of Travel Quarter 1 30% Quarter 2 24% Quarter 3 18% Quarter 4 28% Party Composition Avg. Party Size 2.37 One Adult 25% MM/FF 4% 3+ Adults Couples Families 8% 31% 31% Average (per person per day) $95.77 Shopping $14.60 Transportation $31.46 Food $20.60 Room $14.20 Entertainment $10.30 Other $4.50 Reservation Type No Reservation 50% Reservation (Net) 50% Toll-Free Number 11% Direct to Location 20% Computer/Internet 9% Travel Agent 3% Corporate Travel NA Other 7% Trip Distance Ave. Round Trip Distance Under 100 Miles 1,476 1% 101-250 Miles 28% 251-500 Miles 21% 501-750 Miles 14% 751-1,000 Miles 8% More than 1,001 Miles 29% Activities General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair % 29% 26% 20% % 2% 6% 1% 4% NA NA % 4% 16% NA 7% % 39% 2% % 2% 5% 4% 3% 1% % 13% 2% 9% 3% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 41 Arizona Tourism Statistical Report 2002 Arizona’s West Coast Flowing hundreds of miles from Hoover Dam to Mexico, the Colorado River forms Arizona’s West Coast. Along the way, beaches, lakes and coves provide boating, fishing, water skiing and wildlife viewing. In the southern part of the West Coast is the city of Yuma. Located between Yuma and Quartzsite, the Kofa National Wildlife Refuge is home to desert bighorn sheep, Gila monsters, and red-tail hawks, among hundreds of other animal species. Moving north, the West Coast region includes the cities of Ehrenberg, Quartzsite, Parker, Wenden, Lake Havasu, Oatman, and Bullhead City. Data was aggregated from 2000-2002. Regional Statistics Overnight Leisure Visitor 2002 Average Age 47 Average Household Income $61,239 Average Party Size 2.4 Average Length of Stay 3.1 nights Avg. Daily Expenditure Per Person Average Round-Trip Distance $75.00 956 miles Top Ten Origin Markets DMA 2002 Los Angeles 37% Phoenix 13.4% Las Vegas 11.2% San Diego 9.0% Activity 2002 Santa Barbara-Santa Maria-San Luis Obispo 2.3% Sightseeing 36% Salt Lake City 2.1% Entertainment 25% Tucson (Sierra Vista) 2.0% Shopping 25% Albuquerque 2.0% Dining 21% San Francisco-Oakland-San Jose 1.7% Gambling 18% Bakersfield 1.5% Camping 18% Top Five Activities Source: D.K. Shifflet and Associates, Ltd. www.azot.com 42 Arizona Tourism Statistical Report 2002 Arizona’s West Coast Demographics: Household Income Average HHI Income $62,350 <$25,000 17% $25K-$49,999 29% $50K-$74,999 21% $75,000+ 34% Occupation Manager, Prof. Tech., Sales, Admin. Service Other/Retired/Student Not Employed 27% 27% 6% 29% 12% Age Lifestage 18-34/No children 8% 18-34/Children 16% 35-54/No children 19% 35-54/Children/<$50K 9% 35-54/Children/$50K+ 18% 55+/No children/<$50K 13% 55+/No children/$50K+ 17% Average (years) 46.65 18-34 years 24% 35-54 years 46% 55+ years 30% Education No College 37% Attended College 39% College Grad. 18% Post-Grad. Degree 6% Trip Behaviors: Purpose of Stay Business Leisure Expenditures 22% 78% Accommodations Non-Paid (Net) 48% Hotel 32% Paid non/hotel 17% Transportation Motor Vehicle 73% Air 6% Other 21% Average Length of Stay 3.09 nights 1-3 Nights 4-7 Nights 8+ Nights 75% 19% 6% Quarter of Travel Quarter 1 34% Quarter 2 30% Quarter 3 16% Quarter 4 20% Party Composition Avg. Party Size 2.43 One Adult 17% MM/FF 5% 3+ Adults Couples Families 7% 45% 27% Average (per person per day) $75.28 Shopping $12.70 Transportation $19.46 Food $16.30 Room $9.10 Entertainment $13.00 Other $4.70 Reservation Type No Reservation 56% Reservation (Net) 44% Toll-Free Number 14% Direct to Location 19% Computer/Internet 3% Travel Agent 1% Corporate Travel NA Other 7% Trip Distance Ave. Round Trip Distance 956 Under 100 Miles 3% 101-250 Miles 33% 251-500 Miles 42% 501-750 Miles 7% 751-1,000 Miles 3% More than 1,001 Miles 13% Activities General Spending (Net) Dining Shopping Entertainment Outdoor Sports (Net) Adventure Sports Hike/Bike Hunt/Fish Golf Boat/Sail Snow Ski Nature (Net) Camping National/State Parks Beach/Waterfront Eco-Travel Sightseeing (Net) Sightseeing Group Tour Attractions (Net) Theme Park Sporting Event Night Life Gamble Shows Culture (Net) Historic Site Concert/Play/Dance Museum/Art Exhibit Festival/Craft Fair 71% 21% 25% 25% 34% 3% 4% 5% 5% 13% NA 36% 18% 4% 12% 2% 45% 36% 9% 31% 1% 2% 7% 18% 3% 16% 10% NA 1% 5% Source: D.K. Shifflet and Associates, Ltd. www.azot.com 43 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Arizona Profile Introduction The Arizona Office of Tourism collects and reports international profiles for six markets including, Japan, Germany, UK, Mexico, France, and Italy. This report presents the results of the non-US. resident travelers. complete trip itinerary, including information on every major destination visited, the length of stay and the type of accommodations utilized. The surveys are conducted monthly, during a seven-day period beginning with the third Monday of the month. The specific flights are selected at random, and participating airlines receive advance listings of the flights to be surveyed. Typically, 50 airlines participate in the survey. The data is expanded to represent all travelers based upon the INS I-94 data. International Visitor Profiles are developed by the U.S. Department of Commerce, Office of Travel and Tourism Industries. Major airlines voluntarily conduct the survey. The questionnaires are designed to be self-administered by the respondents, and are distributed onboard flights departing from U.S. airports to international destinations. The questionnaires are available in twelve languages: Arabic, Chinese, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, and Spanish. The questionnaire is designed to collect information on a traveler’s Total Overseas Visitation to Arizona 1,200,000 970,000 Estimated Travelers 1,000,000 853,000 881,000 800,000 677,000 636,000 600,000 400,000 200,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 44 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Arizona Profile Demographics: Household Income Age Average (years) 40.5 18-34 years 37.9% 35-54 years 43.1% 55+ years 19.2% < $40,000 33.8% $40,000 - $79,999 30.1% $80,000 - $119,999 17.8% $120,000+ 18.2% Gender Origin Markets Men 67.7% Women 32.3% U.K. 13.5% Mexico 12.6% Germany 11.7% France 10.8% South Korea 9.0% Japan 8.7% Italy 3.9% Oceania 3.5% 1 Trip 35.5% Netherlands 3.1% 2 - 5 Trips 32.6% South America 2.8% Scandinavia 2.0% 5+ Trips 8.2% Party Composition Avg. Travel Party (mean) 3.6 Traveling Alone 34.7% Spouse 29.4% Family/Relatives 21.4% Friends 17.2% Business Associates 5.9% Group Tour 2.5% Adults Only 92.9% Adults and Children 7.1% Port of Entry Frequent Travelers Repeat Visitor to the U.S. 73.0% U.S. Trips last 12 Months 2.1 U.S. Trips last 5 Years 7.3 Los Angeles 27.6% Other 25.2% San Francisco 10.0% New York 8.4% Chicago 5.5% Atlanta 5.5% Miami 3.3% Trip Behaviors: Advance Trip Decision Advance Air Reservations Information Sources Use of Packages Advance Trip Planning 97 days YES 18.3% Travel Agency 49.6% 50.9 days Air/Lodging 11.9% Personal Computer 25.7% 61% Guided Tour 9.6% Friends/Relatives 18.6% Air/Rental Car 8.8% Travel Guides 17.4% Air/Lodging/Tour 6.2% Airlines Directly 14.7% Air/Lodging/Rental Car 6.0% Tour Company 9.0% Air/Lodging/Bus 4.8% State/City Travel Office 8.0% Air/Lodging/Bus/Tour 4.5% Corporate Travel Dept. 6.8% Advance Package Booking 88.7 days Other 6.8% Newspapers/Magazines 3.8% Use of Pre-Booked Lodging Accommodations Hotel/Motel 77.5% Private Home 22.7% Other 7.3% Expenditures Avg. Spending Per Person Per Day $74 AZ Destinations Visited Phoenix 49.3% Tucson 11.8% Grand Canyon NP 37.3% Glen Canyon NP 2.7% # of Nights Pre-paid as Part of a Package 10.6 nights Length of Stay # of Nights in Arizona (mean) 6.3 # of Nights in U.S. (mean) 26 Transportation in U.S. Rented Auto Airlines in U.S. Taxi/Cab/Limousine Company or Private Auto City Subway/Tram/Bus 52.1% 39.6% 32.7% 29.3% 20.5% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 45 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Arizona Profile Purpose/Activities: Visitation Volume Total Int'l Visitation (000s) 636 Purpose of Trip Leisure & VFR Leisure/Rec./Holidays # of States Visited 3.1 Shopping # of Destinations Visited 4.4 Dining in Restaurants 76.9% Visit National Parks 62.6% California 81.6% 57.0% Visit Friends/Relatives 12.3% Other 1.1% Business and Convention 28.8% Business/Professional 16.6% Convention/Conference 8.9% Study/Teaching Leisure Activities Other Destinations Visited 3.7% 57.0% Los Angeles 37.8% San Francisco 27.4% San Diego 11.0% Yosemite N.P. 12.1% Nevada 45.9% Las Vegas 45.3% Utah 20.5% Bryce Canyon N.P. 8.5% Colorado 11.5% New York 11.9% Florida 4.0% 83.5% Sightseeing in Cities 52.4% Touring Countryside 45.1% Visit Small Towns 44.2% Visit Historical Places 42.3% Casinos/Gambling 38.2% Amusement/Theme Parks 32.8% Cultural Heritage Sites 30.9% Art Gallery/Museum 21.2% Guided Tours 19.3% Visit Native Am. Comm. 17.2% Water Sports/Sunbathing 15.7% Nightclubs/Dancing 14.5% Concert/Play/Musical 14.0% Camping/Hiking 12.5% Attend Sports Event 7.1% Environ./Eco Excursions 7.1% Ethnic Heritage Sites 6.5% Golfing/Tennis 6.3% Cruises 4.6% Ranch Vacations 4.2% Snow Skiing 1.3% Hunting/Fishing 1.3% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 46 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Phoenix Profile** Demographics: Average (years) < $40,000 41.0 18-34 years Party Composition Household Income Age 36.9% 35-54 years 48.0% 55+ years 15.1% 32.9% $40,000 - $79,999 27.8% $80,000 - $119,999 17.5% $120,000+ 21.6% Gender Origin Markets Men Germany 11.0% South Korea 9.8% Women Avg. Travel Party (mean) Traveling Alone 3.6 47.9% Family/Relatives 23.7% Spouse 22.8% Business Associates 10.0% Friends 4.3% 77.1% Group Tour 1.9% 22.9% Adults Only 91.1% Adults and Children 8.9% Frequent Travelers U.K. 9.6% France 8.3% Repeat Visitor to the U.S. 78.1% Japan 6.4% U.S. Trips last 12 Months 2.9 Oceania 3.6% Italy 3.1% U.S. Trips last 5 Years 11.0 South America 2.8% Scandinavia Netherlands Port of Entry Other 33.4% Los Angeles 20.4% New York 12.8% 1 Trip 25.8% San Francisco 8.2% 2.0% 2 - 5 Trips 30.8% Chicago 4.9% 1.2% 5+ Trips 43.4% Miami 4.1% Trip Behaviors: Advance Trip Decision 77.2 days Advance Air Reservations 38.7 days 60.3% Use of Pre-Booked Lodging Information Sources Use of Packages Advance Trip Planning Accommodations Hotel/Motel 77.5% Private Home 22.7% Other 7.3% Expenditures Avg. Spending Per Person Per Day $57 AZ Destinations Visited 14.2% Travel Agency 44.2% Air/Lodging 10.0% Airlines Directly 19.6% Guided Tour 9.3% Personal Computer 19.5% Air/Rental Car 7.0% Friends/Relatives 15.4% Air/Lodging/Tour 6.7% Travel Guides 12.8% Air/Lodging/Bus 5.9% Corporate Travel Dept. 9.3% Air/Lodging/Bus/Tour 5.9% Other 9.3% Air/Lodging/Rental Car 5.5% State/City Travel Office 7.8% Advance Package Booking 80.2 days Tour Company 6.3% Newspapers/Magazines 2.9% YES # of Nights Pre-paid as Part of a 10.7 nights Package Length of Stay Tucson 6.2% Grand Canyon NP 12.9% Glen Canyon NP 0.7% # of Nights in Arizona (mean) 6.1 # of Nights in U.S. (mean) 29.9 Transportation in U.S. Rented Auto Airlines in U.S. Taxi/Cab/Limousine Company or Private Auto City Subway/Tram/Bus 48.1% 41.0% 39.3% 31.0% 19.3% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 47 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Phoenix Profile Purpose/Activities: Visitation Volume Total Int'l Visitation (000s) 294 Purpose of Trip Leisure & VFR 46.9% Visit Friends/Relatives 13.6% Other 1.9% Business and Convention 37.2% Business/Professional 23.6% Convention/Conference 8.3% Study/Teaching # of States Visited 2.5 Shopping # of Destinations Visited 3.7 Dining in Restaurants 76.4% Sightseeing in Cities 42.1% California 74.7% Leisure/Rec./Holidays 44.3% Los Angeles 29.4% San Francisco 25.7% San Diego 8.4% Yosemite N.P. 9.1% Nevada 24.6% Las Vegas 23.9% Utah 6.7% Bryce Canyon N.P. 5.0% 2.5% Colorado 3.4% New York 19.1% Florida 2.9% Estimated Volume International Visitation to Phoenix 500,000 432,000 400,000 388,000 294,000 300,000 Leisure Activities Other Destinations Visited 240,000 294,000 200,000 100,000 77.8% Visit National Parks 41.8% Touring Countryside 39.2% Visit Historical Places 35.7% Visit Small Towns 34.0% Art Gallery/Museum 24.4% Casinos/Gambling 22.5% Cultural Heritage Sites 22.4% Amusement/Theme Parks 22.2% Nightclubs/Dancing 15.4% Water Sports/Sunbathing 14.4% Guided Tours 12.3% Concert/Play/Musical 11.8% Visit Native Am. Comm. 11.7% Golfing/Tennis 10.1% Attend Sports Event 9.9% Ethnic Heritage Sites 5.8% Environ./Eco Excursions 4.9% Camping/Hiking 4.7% Cruises 1.5% Ranch Vacations 1.1% Snow Skiing 0.9% Hunting/Fishing 0.6% Source: U.S. Dept. of Commerce, Tourism Industries 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 48 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Tucson Profile** Demographics: Party Composition Avg. Travel Party (mean) 3.2 Traveling Alone 48.8% Spouse 28.7% Family/Relatives 20.6% Friends 6.9% Business Associates 2.1% Group Tour 2.1% Adults Only 93.5% Adults and Children 6.5% Household Income Age Average (years) 43.5 18-34 years 28.5% 35-54 years 51.4% 55+ years 20.1% < $40,000 21.0% $40,000 - $79,999 27.6% $80,000 - $119,999 20.6% $120,000+ 30.9% Gender Origin Markets Men 68.6% Women 31.4% Germany 23.0% U.K. 15.2% South America 5.7% Italy 5.5% Repeat Visitor to the U.S. 92.6% Japan 5.1% U.S. Trips last 12 Months 2.2 Oceania 4.8% France 4.7% U.S. Trips last 5 Years 9.0 Netherlands 3.9% Scandinavia South Korea Port of Entry Frequent Travelers Other 28.7% Los Angeles 18.1% Chicago 11.3% Dallas/Ft. Worth 9.5% 1 Trip 11.0% Atlanta 6.2% 1.8% 2 - 5 Trips 36.7% San Francisco 5.8% 0.5% 5+ Trips 52.2% Miami 5.3% Trip Behaviors: Advance Trip Decision 80.3 days Advance Air Reservations 50.1 days Use of Pre-Booked Lodging Information Sources Use of Packages Advance Trip Planning 62.2% Accommodations Hotel/Motel 63.9% Private Home 35.9% Other 2.7% Expenditures Avg. Spending Per Person Per Day $121 AZ Destinations Visited Phoenix 34.7% Grand Canyon NP 10.5% Glen Canyon NP 1.5% 9.4% Travel Agency Air/Rental Car 8.3% Personal Computer 39.5% Air/Lodging 4.8% Friends/Relatives 19.7% Air/Lodging/Rental Car 4.8% Airlines Directly 13.5% Guided Tour 2.3% Travel Guides 12.3% Air/Lodging/Tour 1.3% Tour Company 9.6% Air/Lodging/Bus - Corporate Travel Dept. 7.7% Air/Lodging/Bus/Tour - State/City Travel Office 7.2% Advance Package Booking 98.3 days Newspapers/Magazines 3.0% Other 2.3% YES # of Nights Pre-paid as Part of a Package 12.4 nights Length of Stay # of Nights in Arizona (mean) 8.6 # of Nights in U.S. (mean) 23.0 47.6% Transportation in U.S. Rented Auto Airlines in U.S. Company or Private Auto Taxi/Cab/Limousine City Subway/Tram/Bus 60.2% 48.0% 33.3% 24.9% 7.8% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 49 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Tucson Profile** Purpose/Activities: Total Int'l Visitation (000s) 67 Purpose of Trip Leisure & VFR 39.3% Visit Friends/Relatives 17.4% Other 0.1% Business and Convention 42.0% Business/Professional 35.9% Convention/Conference 3.1% Study/Teaching # of States Visited 2.4 Shopping # of Destinations Visited 3.8 Dining in Restaurants 80.3% 36.6% Touring Countryside 47.1% 14.5% Visit National Parks 46.6% San Francisco 12.0% Visit Historical Places 44.9% San Diego 9.4% Visit Small Towns 41.1% Sightseeing in Cities 36.8% Cultural Heritage Sites 31.0% Amusement/Theme Parks 27.1% California 83.1% Leisure/Rec./Holidays 4.1% Los Angeles Yosemite N.P. - Nevada 24.1% Las Vegas 24.1% Utah 14.8% Bryce Canyon N.P. 4.8% Colorado 7.4% New York 6.6% Florida 6.6% International Visitation to Tucson Estimated Volume 160,000 140,000 139,000 128,000 120,000 Leisure Activities Other Destinations Visited Visitation Volume 109,000 101,000 100,000 80,000 67,000 60,000 82.5% Casinos/Gambling 22.9% Nightclubs/Dancing 20.4% Art Gallery/Museum 19.7% Concert/Play/Musical 18.7% Visit Native Am. Comm. 18.4% Camping/Hiking 16.5% Water Sports/Sunbathing 15.1% Guided Tours 14.6% Golfing/Tennis 10.0% Environ./Eco Excursions 9.2% Ranch Vacations 6.9% Attend Sports Event 6.6% Ethnic Heritage Sites 3.9% Cruises 2.2% Snow Skiing 0.5% Hunting/Fishing 0.3% Source: U.S. Dept. of Commerce, Tourism Industries 40,000 20,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 50 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Grand Canyon Profile** Demographics: Average (years) 40.0 18-34 years 47.3% 35-54 years 34.2% 55+ years Party Composition Household Income Age < $40,000 40.1% $40,000 - $79,999 31.9% $80,000 - $119,999 15.5% $120,000+ 12.4% 18.4% Gender Origin Markets France 11.2% Repeat Visitor to the U.S. 62.3% Germany 11.2% U.S. Trips last 12 Months 1.3 Italy 6.6% U.S. Trips last 5 Years 2.8 Scandinavia 16.1% Group Tour 4.4% 2.1% 92.7% 7.3% Adults Only Adults and Children 12.0% Oceania 26.3% Traveling Alone 42.2% Japan 3.3% Family/Relatives 57.8% 12.4% 4.1% 32.4% Women South Korea South America 34.2% Friends Men 14.6% 4.4 Spouse Business Associates U.K. Netherlands Avg. Travel Party (mean) Frequent Travelers Port of Entry Los Angeles 42.8% Other 19.0% San Francisco 11.6% 1 Trip 54.2% New York 4.7% 3.1% 2 - 5 Trips 33.0% Miami 4.7% 2.1% 5+ Trips 12.7% Chicago 3.2% Trip Behaviors: Advance Trip Decision 124.5 days Advance Air Reservations Information Sources Use of Packages Advance Trip Planning YES 26.9% Travel Agency 47.8% 75 days Air/Lodging 17.4% Personal Computer 32.6% 62% Guided Tour 16.6% Travel Guides 23.6% Air/Lodging/Bus/Tour 9.8% Friends/Relatives 22.5% Air/Rental Car 7.7% Tour Company 15.9% Air/Lodging/Bus 7.1% Airlines Directly 10.8% Air/Lodging/Tour 6.3% State/City Travel Office 8.5% Air/Lodging/Rental Car 5.3% Newspapers/Magazines 5.9% Advance Package Booking 84.5 days Other 5.1% Corporate Travel Dept. 4.8% Use of Pre-Booked Lodging Accommodations Hotel/Motel 82.9% Private Home 6.5% Other 15.2% Expenditures Avg. Spending Per Person Per Day $73 AZ Destinations Visited # of Nights Pre-paid as Part of a Package 10.3 nights Length of Stay Phoenix 17.1% Tucson 4.1% Glen Canyon NP 3.9% # of Nights in Arizona (mean) 2.2 # of Nights in U.S. (mean) 21.3 Transportation in U.S. Rented Auto Airlines in U.S. Company or Private Auto Taxi/Cab/Limousine City Subway/Tram/Bus 52.7% 36.1% 27.4% 25.4% 30.3% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 51 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors to Grand Canyon Profile** Purpose/Activities: Visitation Volume Total Int'l Visitation (000s) 241 Purpose of Trip Leisure & VFR 75.3% Visit Friends/Relatives 6.7% Other 0.7% Business and Convention 17.2% Business/Professional 4.4% Convention/Conference 11.4% Study/Teaching # of States Visited 3.8 Visit National Parks # of Destinations Visited 5.6 Shopping 89.2% Dining in Restaurants 74.6% Sightseeing in Cities 66.9% Casinos/Gambling 64.2% Visit Small Towns 58.1% Amusement/Theme Parks 55.3% California 88.7% Leisure/Rec./Holidays 1.5% 76.3% Los Angeles 60.7% San Francisco 38.8% San Diego 13.4% Yosemite N.P. 19.9% Nevada 80.8% Las Vegas 80.9% Utah 38.0% Bryce Canyon N.P. Colorado 17.3% 16.2% New York 6.4% Florida 4.9% Estimated Volume International Visitation to Grand Canyon 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Leisure Activities Other Destinations Visited 391,000 388,000 357,000 241,000 196,000 89.5% Visit Historical Places 52.5% Touring Countryside 44.6% Cultural Heritage Sites 39.3% Guided Tours 30.2% Camping/Hiking 21.0% Visit Native Am. Comm. 19.8% Art Gallery/Museum 19.5% Water Sports/Sunbathing 14.8% Nightclubs/Dancing 14.0% Concert/Play/Musical 13.3% Ethnic Heritage Sites 9.2% Environ./Eco Excursions 5.8% Cruises 5.7% Attend Sports Event 4.6% Ranch Vacations 3.2% Golfing/Tennis 3.0% Snow Skiing 2.8% Hunting/Fishing 2.1% Source: U.S. Dept. of Commerce, Tourism Industries 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors from Canada or those arriving by land from Mexico www.azot.com 52 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Japan Profile Demographics: Household Income Age Average (years) 42.5 18-34 years 28.1% 35-54 years 50.1% 55+ years 21.7% 42.1% San Francisco 18.6% Other 15.1% Detroit 8.0% Seattle 6.2% Chicago New York 21.5% $40,000 - $79,999 29.3% $80,000 - $119,999 33.2% $120,000+ 16.1% Party Composition Avg. Travel Party (mean) Gender Port of Entry Los Angeles < $40,000 Men 68.8% Women 31.2% Frequent Travelers Repeat Visitor to the U.S. 73.6% U.S. Trips last 12 Months 1.8 U.S. Trips last 5 Years 5.8 1 Trip 31.6% 3.4% 2 - 5 Trips 41.6% 1.1% 5+ Trips 26.8% 3.0 Traveling Alone 33.3% Spouse 24.2% Business Associates 16.9% Friends 15.8% Family/Relatives 9.9% Group Tour 7.8% Adults Only 99.5% Adults and Children 0.5% Trip Behaviors: Advance Trip Planning Information Sources Use of Packages Advance Trip Decision 53.6 days Advance Air Reservations 28.6 days Use of Pre-Booked Lodging Accommodations 20.6% Travel Agency 58.2% Air/Lodging 15.7% Personal Computer 31.2% Guided Tour 16.0% Air/Rental Car 0.9% 11.1% YES Hotel/Motel 94.8% Air/Lodging/Tour Private Home 5.1% Air/Lodging/Rental Car Other 2.8% Expenditures Avg. Spending Per Person Per Day $114 AZ Destinations Visited Grand Canyon NP 51.1% Phoenix 40.0% Tucson 8.2% Glen Canyon NP 2.5% - Corporate Travel Dept. 18.5% Tour Company 17.3% Friends/Relatives 15.8% Travel Guides 15.5% Airlines Directly 10.6% Air/Lodging/Bus 6.2% Newspapers/Magazines 6.1% Air/Lodging/Bus/Tour 4.2% State/City Travel Office 3.5% Advance Package Booking 43.6 days Other 2.3% # of Nights Pre-paid as Part of a Package 5.9 nights Length of Stay # of Nights in Arizona (mean) 5.1 # of Nights in U.S. (mean) 13.1 Transportation in U.S. Airlines in U.S. 70.6% Taxi/Cab/Limousine 52.0% Company or Private Auto 41.7% Rented Auto 39.2% City Subway/Tram/Bus 17.9% Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 53 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Japan Profile Purpose/Activities: Visitation Volume Total Visitation from Japan (000s) 51 Purpose of Trip Leisure & VFR 48.5% Visit Friends/Relatives 12.8% Other 0.8% Business and Convention 32.4% Business/Professional 20.0% Convention/Conference 12.2% Study/Teaching # of States Visited 2.7 Shopping # of Destinations Visited 3.5 Dining in Restaurants 86.0% Visit Small Towns 53.3% Visit National Parks 49.1% Casinos/Gambling 35.1% Guided Tours 31.3% Amusement/Theme Parks 29.8% Cultural Heritage Sites 23.7% Visit Historical Places 22.3% California 70.9% Leisure/Rec./Holidays 5.6% 55.0% Los Angeles 40.0% San Francisco 21.8% San Diego 5.0% Yosemite N.P. 7.0% Nevada 42.2% Las Vegas 41.4% Utah 8.1% Bryce Canyon N.P. Colorado 2.0% New York 2.2% Florida 2.2% International Visitation from Japan Estimated Volume 140,000 127,000 120,000 101,000 100,000 80,000 Leisure Activities Other Destinations Visited 73,000 73,000 51,000 60,000 Touring Countryside 17.6% Golfing/Tennis 12.4% Attend Sports Event 12.2% Visit Native Am. Comm. 10.9% Camping/Hiking 8.9% Environ./Eco Excursions 8.1% Ethnic Heritage Sites 7.3% Concert/Play/Musical 6.6% Art Gallery/Museum 6.4% Sightseeing in Cities 5.0% Ranch Vacations 3.1% Cruises 2.5% Nightclubs/Dancing 2.2% Water Sports/Sunbathing 2.2% Snow Skiing 0.9% Hunting/Fishing 40,000 90.6% - Source: U.S. Dept. of Commerce, Tourism Industries 20,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 54 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Germany Profile Demographics: Household Income Age Average (years) 42.7 18-34 years 33.8% 35-54 years 39.2% 55+ years 26.9% 33.6% Los Angeles 21.8% San Francisco 15.8% Chicago 8.4% New York 3.8% Cincinnati Philadelphia 22.5% $40,000 - $79,999 34.3% $80,000 - $119,999 19.5% $120,000+ 23.8% Party Composition Avg. Travel Party (mean) Gender Port of Entry Other < $40,000 Men 64.2% Women 35.8% Frequent Travelers Repeat Visitor to the U.S. 83.0% U.S. Trips last 12 Months 2.1 U.S. Trips last 5 Years 6.6 1 Trip 26.4% 2.8% 2 - 5 Trips 41.3% 1.5% 5+ Trips 32.4% 3.5 Traveling Alone 35.0% Spouse 33.9% Family/Relatives 25.3% Friends 13.1% Group Tour 4.2% Business Associates 1.2% Adults Only 93.7% Adults and Children 6.3% Trip Behaviors: Advance Trip Planning Advance Trip Decision 129.2 days Advance Air Reservations 86.6 days Use of Pre-Booked Lodging Information Sources Use of Packages 66.8% Accommodations 18.5% Personal Computer 36.4% Air/Lodging 12.2% Travel Agency 31.1% Air/Rental Car 9.8% Guided Tour 8.8% YES State/City Travel Office 29.5% Travel Guides 25.0% Friends/Relatives 24.4% Airlines Directly 22.2% Hotel/Motel 68.8% Air/Lodging/Rental Car 6.8% Private Home 27.0% Air/Lodging/Tour 6.4% Other 17.7% Tour Company 16.0% Air/Lodging/Bus 5.4% Corporate Travel Dept. 11.1% Air/Lodging/Bus/Tour 5.4% Other 7.3% Advance Package Booking 142.2 days Newspapers/Magazines 5.0% # of Nights Pre-paid as Part of a Package 16.6 nights Expenditures Avg. Spending Per Person Per Day $79 AZ Destinations Visited Phoenix 47.4% Grand Canyon NP 35.7% Tucson 22.5% Glen Canyon NP 1.6% Length of Stay # of Nights in Arizona (mean) 6.5 # of Nights in U.S. (mean) 23 Transportation in U.S. Rented Auto 70.1% Airlines in U.S. 23.8% Company or Private Auto 20.6% Taxi/Cab/Limousine 13.7% City Subway/Tram/Bus 7.7% Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 55 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Germany Profile Purpose/Activities: Visitation Volume Total Visitation from Germany (000s) 71 Purpose of Trip Leisure & VFR 64.4% Visit Friends/Relatives 14.3% Other 0.4% Business and Convention 25.2% Business/Professional 16.3% Convention/Conference 2.7% Study/Teaching # of States Visited 3.1 Shopping # of Destinations Visited 4.8 Dining in Restaurants 81.4% Visit National Parks 71.6% Touring Countryside 63.0% Visit Historical Places 60.7% California 89.6% Leisure/Rec./Holidays 1.6% 53.8% Los Angeles 28.9% San Francisco 30.9% San Diego 14.1% Yosemite N.P. 14.7% Nevada 46.5% Las Vegas 45.9% Utah 33.0% Bryce Canyon N.P. Colorado 12.6% 15.7% New York 6.6% Florida 1.6% Estimated Volume International Visitation from Germany 180,000 160,000 154,000 Leisure Activities Other Destinations Visited 153,000 140,000 120,000 100,000 120,000 76,000 80,000 60,000 40,000 71,000 85.1% Cultural Heritage Sites 48.9% Visit Small Towns 47.0% Casinos/Gambling 41.7% Sightseeing in Cities 36.7% Visit Native Am. Comm. 33.6% Amusement/Theme Parks 33.1% Camping/Hiking 25.6% Water Sports/Sunbathing 24.5% Art Gallery/Museum 21.3% Guided Tours 21.2% Concert/Play/Musical 13.2% Nightclubs/Dancing 10.1% Ethnic Heritage Sites 8.9% Attend Sports Event 7.4% Environ./Eco Excursions 6.6% Ranch Vacations 3.5% Golfing/Tennis 3.3% Hunting/Fishing 1.3% Snow Skiing 0.7% Cruises Source: U.S. Dept. of Commerce, Tourism Industries 20,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 56 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From UK Profile Demographics: Household Income Age Average (years) 46.4 18-34 years 20.0% 35-54 years 47.2% 55+ years 32.8% 28.4% Other 20.3% Chicago 16.1% San Francisco 9.1% Atlanta 6.1% New York Miami 18.9% $40,000 - $79,999 42.9% $80,000 - $119,999 14.7% $120,000+ 23.5% Gender Port of Entry Los Angeles < $40,000 Men 59.7% Women 40.3% Frequent Travelers Repeat Visitor to the U.S. 78.5% U.S. Trips last 12 Months 1.7 U.S. Trips last 5 Years 5.4 1 Trip 28.6% 2.6% 2 - 5 Trips 44.2% 1.3% 5+ Trips 27.1% Party Composition Avg. Travel Party (mean) 4.3 Spouse 42.9% Traveling Alone 30.3% Family/Relatives 23.1% Friends 14.6% Business Associates 6.6% Group Tour 2.3% Adults Only 93.4% Adults and Children 6.6% Trip Behaviors: Advance Trip Planning Advance Trip Decision 112.0 days Advance Air Reservations 84.1 days Use of Pre-Booked Lodging Information Sources Use of Packages 66.8% Accommodations 24.4% Travel Agency 49.9% Air/Lodging/Bus 14.2% Personal Computer 29.7% Guided Tour 13.8% Airlines Directly 15.6% Air/Lodging 13.5% Travel Guides 15.5% Friends/Relatives 15.3% Tour Company 14.3% YES Hotel/Motel 84.1% Air/Rental Car 9.7% Private Home 13.6% Air/Lodging/Rental Car 7.3% Other 5.4% Newspapers/Magazines 2.3% Air/Lodging/Tour 5.5% Corporate Travel Dept. 2.3% Air/Lodging/Bus/Tour 3.5% State/City Travel Office 1.4% Advance Package Booking 185.9 days Other 1.4% # of Nights Pre-paid as Part of a Package 14.1 nights Expenditures Avg. Spending Per Person Per Day $85 AZ Destinations Visited Tucson 43.9% Grand Canyon NP 35.6% Phoenix 15.0% Glen Canyon NP 4.3% Length of Stay # of Nights in Arizona (mean) 5.5 # of Nights in U.S. (mean) 18.9 Transportation in U.S. Rented Auto 52.0% Airlines in U.S. 35.9% Taxi/Cab/Limousine 32.9% Company or Private Auto 26.5% City Subway/Tram/Bus 12.5% Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 57 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From UK Profile Purpose/Activities: Visitation Volume Total Visitation from U.K. (000s) 88 # of States Visited 3 # of Destinations Visited Purpose of Trip Leisure & VFR California 88.2% Leisure/Rec./Holidays 66.2% Visit Friends/Relatives 14.5% Other 0.4% Business and Convention 23.4% Business/Professional 13.0% Convention/Conference 4.2% Study/Teaching 4.5 60.4% Los Angeles 32.2% San Francisco 32.3% San Diego 16.0% Yosemite N.P. 8.7% Nevada 50.7% Las Vegas 50.5% Utah 13.3% Bryce Canyon N.P. Colorado 0.3% 7.1% 11.8% New York 5.6% Florida 5.1% International Visitation from UK 160,000 Estimated Volume 140,000 135,000 Leisure Activities Other Destinations Visited 140,000 150,000 115,000 120,000 100,000 88,000 80,000 60,000 Dining in Restaurants 92.9% Shopping 82.7% Visit National Parks 68.6% Touring Countryside 64.2% Visit Historical Places 57.6% Sightseeing in Cities 53.8% Visit Small Towns 50.1% Cultural Heritage Sites 45.0% Casinos/Gambling 44.6% Amusement/Theme Parks 38.1% Guided Tours 32.6% Visit Native Am. Comm. 28.6% Water Sports/Sunbathing 24.7% Art Gallery/Museum 20.8% Nightclubs/Dancing 19.5% Camping/Hiking 17.2% Concert/Play/Musical 12.6% Ethnic Heritage Sites 12.6% Attend Sports Event 8.6% Golfing/Tennis 8.3% Environ./Eco Excursions 8.1% Ranch Vacations 6.8% Cruises 5.3% Snow Skiing 4.7% Hunting/Fishing 1.5% Source: U.S. Dept. of Commerce, Tourism Industries 40,000 20,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 58 Arizona Tourism Statistical Report 2002 Total Overseas Visitors From Mexico Profile** Demographics: Household Income Age Average (years) 40.5 18-34 years 43.5% 35-54 years 40.4% 55+ years 16.2% 70.8% Houston 11.9% Dallas/Ft. Worth 7.1% Los Angeles 5.0% Miami 3.7% 34.9% $40,000 - $79,999 29.7% $80,000 - $119,999 9.2% $120,000+ 26.3% Gender Port of Entry Other < $40,000 Men 74.1% Women 25.9% Frequent Travelers Repeat Visitor to the U.S. 94.5% U.S. Trips last 12 Months 4.5 U.S. Trips last 5 Years 18.1 1 Trip 6.8% 2 - 5 Trips 18.7% 5+ Trips 74.5% Party Composition Avg. Travel Party (mean) 3.2 Traveling Alone 37.1% Family/Relatives 31.9% Spouse 17.5% Friends 16.6% Business Associates 5.0% Group Tour 0.2% Adults Only 86.8% Adults and Children 13.2% Trip Behaviors: Advance Trip Planning Advance Trip Decision 42.5 days Advance Air Reservations 19.4 days 69.5% Use of Pre-Booked Lodging Information Sources Use of Packages 8.4% Travel Agency 43.4% Air/Lodging 7.7% Friends/Relatives 21.8% Guided Tour 2.0% Airlines Directly 20.1% Air/Lodging/Tour 2.0% Corporate Travel Dept. 9.0% Personal Computer 8.8% State/City Travel Office 7.9% YES Accommodations Hotel/Motel 76.1% Air/Lodging/Bus 2.0% Private Home 29.4% Air/Lodging/Bus/Tour 2.0% Other 1.6% Tour Company 4.7% Air/Rental Car 1.6% Other 4.5% Air/Lodging/Rental Car 0.9% Newspapers/Magazines 1.1% Advance Package Booking 26.8 days Travel Guides 0.4% # of Nights Pre-paid as Part of a Package 7.4 nights Expenditures Avg. Spending Per Person Per Day $182 AZ Destinations Visited Phoenix 88.5% Tucson 12.5% Grand Canyon NP 8.7% Glen Canyon NP 0.3% Length of Stay # of Nights in Arizona (mean) 7.8 # of Nights in U.S. (mean) 11.1 Transportation in U.S. Rented Auto 38.9% Company or Private Auto 35.4% Taxi/Cab/Limousine 28.8% Airlines in U.S. 23.9% City Subway/Tram/Bus 3.6% Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors arriving by land from Mexico www.azot.com 59 Arizona Tourism Statistical Report 2002 Total Overseas Visitors From Mexico Profile** Purpose/Activities: Total Visitation from Mexico (Air Only) (000s) 82 # of States Visited 1.0 Shopping # of Destinations Visited 2.0 Dining in Restaurants 73.1% Visit National Parks 26.0% California Purpose of Trip Leisure & VFR 71.3% Leisure/Rec./Holidays 41.4% Visit Friends/Relatives 18.4% Other 0.2% Business and Convention 38.5% Business/Professional 27.2% 12.7% Los Angeles 8.6% San Francisco 2.7% San Diego 4.0% Yosemite N.P. - Nevada 16.4% Las Vegas 15.3% Utah 0.2% Bryce Canyon N.P. - Colorado 11.8% Convention/Conference 10.1% New York 2.4% Study/Teaching 0.2% Florida 0.6% International Visitation from Mexico Air Estimated Volume 90,000 80,000 70,000 82,000 71,000 65,000 67,000 60,000 50,000 40,000 Leisure Activities Other Destinations Visited Visitation Volume 37,000 30,000 91.4% Visit Historical Places 23.8% Visit Small Towns 21.6% Nightclubs/Dancing 18.8% Casinos/Gambling 15.1% Amusement/Theme Parks 12.3% Sightseeing in Cities 12.1% Concert/Play/Musical 10.4% Attend Sports Event 9.6% Art Gallery/Museum 9.6% Cultural Heritage Sites 7.0% Touring Countryside 6.9% Golfing/Tennis 5.9% Visit Native Am. Comm. 5.8% Guided Tours 5.7% Water Sports/Sunbathing 5.0% Environ./Eco Excursions 2.1% Ethnic Heritage Sites 0.8% Snow Skiing 0.8% Hunting/Fishing 0.7% Cruises 0.6% Camping/Hiking 0.6% Ranch Vacations 0.1% Source: U.S. Dept. of Commerce, Tourism Industries 20,000 10,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries ** Does not include visitors arriving by land from Mexico www.azot.com 60 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From France Profile 2000-2002 Demographics: Household Income Age Average (years) 43.45 18-34 years 29.3% 35-54 years 52.5% 55+ years 18.2% < $40,000 38.2% $40,000 - $79,999 35.6% $80,000 - $119,999 12.4% $120,000+ 13.7% Gender Port of Entry Los Angeles 40.2% Other 19.1% Atlanta 12.0% San Francisco 9.6% New York 4.7% Chicago 2.5% Miami 1.2% Men 74.7% Women 25.3% Frequent Travelers Repeat Visitor to the U.S. 63.1% U.S. Trips last 12 Months 1.8 U.S. Trips last 5 Years 6.0 1 Trip 42.6% 2 - 5 Trips 27.5% 5+ Trips 29.7% Party Composition Avg. Travel Party (mean) 4.1 Spouse 46.9% Family/Relatives 34.8% Friends 23.9% Traveling Alone 15.0% Group Tour 6.2% Business Associates 2.8% Adults Only 81.5% Adults and Children 18.5% Trip Behaviors: Advance Trip Planning Advance Trip Decision 107.9 days Advance Air Reservations 68.3 days Use of Pre-Booked Lodging Information Sources Use of Packages 62.2% Accommodations 20.8% Travel Agency 61.1% Air/Lodging 16.0% Personal Computer 25.0% Air/Rental Car 12.1% Guided Tour 9.3% YES Travel Guides 23.5% Airlines Directly 15.5% Tour Company 11.7% Friends/Relatives 11.4% Hotel/Motel 82.7% Air/Lodging/Rental Car 8.8% Private Home 11.6% Air/Lodging/Bus 6.2% Other 9.9% Other 6.5% Air/Lodging/Bus/Tour 6.2% Newspapers/Magazines 3.7% Air/Lodging/Tour 5.9% Corporate Travel Dept. 0.6% Advance Package Booking 102.5 days State/City Travel Office 0.5% # of Nights Pre-paid as Part of a Package 12.7 nights Expenditures Avg. Spending Per Person Per Day $106 AZ Destinations Visited Grand Canyon NP 51.7% Phoenix 30.2% Glen Canyon NP 10.5% Tucson 5.5% Length of Stay # of Nights in Arizona (mean) 4.1 # of Nights in U.S. (mean) 17.9 Transportation in U.S. Rented Auto 72.2% Airlines in U.S. 46.2% Taxi/Cab/Limousine 24.0% Company or Private Auto 16.8% City Subway/Tram/Bus 16.6% Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 61 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From France Profile 2000-2002 Purpose/Activities: Visitation Volume Total Visitation from France (000s) 54 Purpose of Trip Leisure & VFR 78.3% Visit Friends/Relatives 11.7% Other - Business and Convention 17.5% Business/Professional 7.8% Convention/Conference 2.0% Study/Teaching # of States Visited 3.6 Shopping # of Destinations Visited 5.3 Dining in Restaurants 83.3% Visit National Parks 81.4% California 92.5% Leisure/Rec./Holidays 0.2% 71.2% Los Angeles 41.1% San Francisco 48.4% San Diego 8.5% Yosemite N.P. 16.3% Nevada 70.3% Las Vegas 69.9% Utah 52.3% Bryce Canyon N.P. 29.5% Colorado 8.9% New York 10.5% Florida 9.0% International Visitation From France Estimated Volume 120,000 105,000 100,000 Leisure Activities Other Destinations Visited 85,000 80,000 77,000 64,000 60,000 54,000 40,000 85.4% Casinos/Gambling 64.6% Sightseeing in Cities 63.5% Visit Historical Places 63.0% Visit Small Towns 51.5% Touring Countryside 43.7% Cultural Heritage Sites 41.8% Amusement/Theme Parks 38.6% Visit Native Am. Comm. 23.5% Water Sports/Sunbathing 23.2% Ethnic Heritage Sites 20.5% Environ./Eco Excursions 19.8% Art Gallery/Museum 17.9% Camping/Hiking 15.2% Guided Tours 11.4% Concert/Play/Musical 8.2% Ranch Vacations 6.5% Nightclubs/Dancing 6.3% Golfing/Tennis 3.7% Attend Sports Event 3.6% Cruises 3.1% Hunting/Fishing 1.0% Snow Skiing 0.3% Source: U.S. Dept. of Commerce, Tourism Industries 20,000 0 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 62 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Italy Profile 2000-2002* Demographics: Household Income Age Average (years) 37.0 18-34 years 51.1% 35-54 years 30.5% 55+ years 18.5% < $40,000 59.4% $40,000 - $79,999 27.2% $80,000 - $119,999 7.5% $120,000+ 5.9% Gender Port of Entry Los Angeles 24.3% New York 21.2% Newark 15.4% Other 13.5% San Francisco 9.3% Miami 6.1% Chicago 2.6% Men 62.9% Women 37.1% Frequent Travelers Repeat Visitor to the U.S. 53.5% U.S. Trips last 12 Months 1.5 U.S. Trips last 5 Years 3.6 1 Trip 57.9% 2 - 5 Trips 31.2% 5+ Trips 10.9% Party Composition Avg. Travel Party (mean) 4.2 Spouse 52.2% Family/Relatives 26.2% Friends 14.3% Traveling Alone 8.2% Group Tour 7.7% Business Associates 2.4% Adults Only 90.2% Adults and Children 9.8% Trip Behaviors: Advance Trip Planning Advance Trip Decision 81.0 days Advance Air Reservations 49.7 days 77.4% Use of Pre-Booked Lodging Information Sources Use of Packages Accommodations 47.1% Travel Agency 73.8% Air/Lodging 38.6% Personal Computer 21.4% Guided Tour 27.6% Air/Lodging/Tour 25.2% YES Travel Guides 17.6% Friends/Relatives 12.7% Airlines Directly 10.0% Newspapers/Magazines 6.1% Hotel/Motel 91.1% Air/Lodging/Bus 21.5% Private Home 8.1% Air/Lodging/Bus/Tour 20.9% Other 4.8% State/City Travel Office 6.0% Air/Rental Car 19.0% Other 5.8% Air/Lodging/Rental Car 14.8% Tour Company 2.5% Advance Package Booking 35.7 days Corporate Travel Dept. 1.1% Expenditures Avg. Spending Per Person Per Day $88 # of Nights Pre-paid as Part of a Package AZ Destinations Visited Grand Canyon NP 51.6% Phoenix 44.6% Glen Canyon NP 15.8% Tucson 6.8% 11.2 nights Length of Stay # of Nights in Arizona (mean) 1.2 # of Nights in U.S. (mean) 14.1 * Denotes small sample size. Transportation in U.S. Rented Auto 59.9% Airlines in U.S. 48.4% City Subway/Tram/Bus 14.8% Company or Private Auto 13.8% Taxi/Cab/Limousine 12.0% Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 63 Arizona Tourism Statistical Report 2002 Total Overseas Air Visitors From Italy Profile 2000-2002 Purpose/Activities: Visitation Volume Total Visitation from Italy (000s) 26 Purpose of Trip Leisure & VFR 83.0% Visit Friends/Relatives 5.4% Other 0.2% Business and Convention 14.9% Business/Professional 8.9% Convention/Conference 2.0% Study/Teaching # of States Visited 3.6 Visit National Parks # of Destinations Visited 5.7 Shopping 76.8% Visit Small Towns 75.7% Dining in Restaurants 70.1% Sightseeing in Cities 62.1% California 92.4% Leisure/Rec./Holidays 0.5% 82.1% Los Angeles 64.1% San Francisco 46.9% San Diego 17.0% Yosemite N.P. 16.5% Nevada 78.2% Las Vegas 78.2% Utah 37.8% Bryce Canyon N.P. 27.9% Colorado 2.8% New York 29.0% Florida 8.1% Estimated Volume International Visitation from Italy 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Leisure Activities Other Destinations Visited 45,000 34,000 39,000 29,000 26,000 82.3% Visit Historical Places 48.6% Amusement/Theme Parks 43.8% Casinos/Gambling 40.8% Visit Native Am. Comm. 36.9% Guided Tours 35.6% Art Gallery/Museum 29.4% Cultural Heritage Sites 24.9% Touring Countryside 22.8% Water Sports/Sunbathing 12.9% Environ./Eco Excursions 10.6% Nightclubs/Dancing 9.3% Camping/Hiking 8.1% Cruises 5.9% Ethnic Heritage Sites 4.2% Concert/Play/Musical 3.7% Ranch Vacations 3.1% Golfing/Tennis 3.0% Hunting/Fishing 1.9% Attend Sports Event 0.5% Snow Skiing 0.2% Source: U.S. Dept. of Commerce, Tourism Industries 1998 1999 2000 2001 2002 Calendar Year Source: U.S. Dept. of Commerce, Tourism Industries www.azot.com 64 Arizona Tourism Statistical Report 2002 Total Overseas Visitors From Canada Profile Demographics: Age Party Composition Gender Average (years) 48 2-34 years 13.39% 35-54 years 32.39% 55+ years 46.18% Mode of Entry Men 45.86% Avg. Travel Party (mean) Women 46.05% Adults Only 70.98% Adults and Children 7.39% Other 21.67% Visitors by Province Ontario 34.67% BC & Territories 29.17% 1.94 persons Travel Party Size 1 person 16.18% 2 persons 58.15% 3 persons 8.01% 4 persons 10.72% 3.42% 5-9 persons 4.83% 1.17% 10 + persons 2.08% Auto 34.08% Alberta 21.67% Airplane 63.68% Quebec 6.05% Bus 1.37% Manitoba 3.85% Other .47% Saskatchewan Via US .43% Atlantic Canada Trip Behaviors: Length of Stay # of Nights in Arizona Purpose of Trip Visit Spending Range 17.64 1-3 nights 17.27% 4-9 nights 48.13% 10-20 nights 15.93% 21 + nights 18.70% $0 - $299 CDN * .95% Hotel/Motel 34.63% Private Home 20.65% Combination of Hotel/Motel 10.64% Other 28% N/A 6.09% 85.91% $300 - $1,999 CDN * 23.24% Leisure/Rec./Holidays 63.53% $2,000 - $7,999 CDN* 57.07% Visit Friends/Relatives 21.28% $8,000 + CDN * 18.75% Other 1.10% * Annualized conversion rate for 2002 - $1 US = 1.57036 CDN Accommodations Leisure & VFR Visitation Volume Total Visitation from Canada (000s) 255 Business and Convention 14.09% Business/Professional 5.54% Convention/Conference 8.24% Study/Teaching .31% Source:: Statistics Canada www.azot.com 65