FY13 National Campaign Media Plan
MONTH
WEEK

29

5

November
12

19

26

3

December
10

17

24

31

7

January

14

21

NETWORK CABLE
Travel Channel
Total :30 Spots: 340
Est Imp: 49,330,000

Weather Channel
Est Imp:75,072,000
NEWSPAPERS
Wall Street Journal
Saturday Off Duty Cover Strip ads
National Half Page 4C in Off Duty
Circ: 1,500,000
Impressions: 8,643,000
USA Today
Wednesday 11/7 Weather Section Sponsor
Friday 11/16 1/2 pg FC Travel Section/Winter
Getaways Editorial Adjacency
Wed 11/28 & Fri 11/30 Strip Ad Front of Life
Sections (1 for 1)
Wed Circ: 1,728,413 Fri Circ: 1,981,016
Impressions: 12,000,000
Magazines
AFAR
Full Page, 4C
Circ: 140,000
Impressions: 1,400,000

11/10

11/7

11/17

11/24

11/16
11/28 & 30

.

Architectural Digest
Full Page, 4C + Full Page Advertorial
Circ: 821,937
Impressions: 9,682,000
Budget Travel
4 Page Gatefold
Circulation: 675,000
Impressions: 2,311,000

Conde Nast Traveler
Full Page, 4C
Circ: 815,000
Impressions: 6,674,000
Departures
Full Page, 4C
Circ: 1,000,000
Impressions: 6,480,000

11/2/2012

28

4

February

11

18

25

4

March
11

18

25

1

8

April

15

22

TOTALS

FY13 National Campaign Media Plan
MONTH
WEEK
Food & Wine
Dec: Full Page Spread
Jan and Feb: Full Page, 4C
Circ: 946,000
Impressions: 11,196,000

29

5

November
12

19

26

3

December
10

17

24

31

7

January

14

21

Sierra
Full Page, 4C
Circ: 518,000
Impressions: 2,132,800
Smithsonian (Platinum Edition)
Full Page, 4C
Circ: 1,000,000
Impressions: 6,200,000
Southwest Spirit
Full Page, 4C
Circ: 456,000
Impressions: 6,600,000
Travel & Leisure
Dec Full Page, 4C
Jan Full Page, 4C + Full Page Advertorial
Circ: 975,000
Impressions: 10,600,000
Wine Spectator
12/15, 12/31, Jan/Feb issue
Full pg, 4C
Circ: 455,049
Impressions: 8,400,000
SUMMARY
Newspapers
Impressions: 20,643,000
Magazines
Impressions: 71,675,800
Network Cable
Impressions: 124,402,000
Online (Added Value)
Impressions: TBD

11/2/2012

28

4

February

11

18

25

4

March
11

18

25

1

8

April

15

22

TOTALS