The Arizona Office of Tourism 2014 Target Cities Flowchart 11/13/14 Year Month Week Television Comcast Seattle Total Spots: 2116x :30 Spots Networks: AMC, ABC Family, CNBC, ESPN, Golf Channel, HGTV, Lifetime, NFL Network 2015 29 6 October 13 20 27 Out of Home Brite Media Market: Seattle Flight: 11/3/14-11/30/14 CBS Outdoor Market: Chicago Flight: 4 weeks Clear Channel Market: Chicago Flight: 4 weeks Clear Channel - Randolph St Flight Dates: 10/6 - 11/2 Description: Randolph St. 1 ft E/O Canal St NS Facing: East Size: 19'6" x 48' Clear Channel - Monroe St Flight Dates: 10/20 - 11/16 Description: Monroe St. 150 ft E/O Des Plaines AV SS Facing: West Size: 40' x 100' Facing: North Size: 40' x 78'4" Grandesign Media Services Market: Chicago Flight: 4 Weeks Execution: Station Domination - Fullerton Station with Coffee Inclusion Add On Description: Media Space: Fullerton Station January for 4/weeks Production: All Domination elements as proposed Experiential: Heaters for heating room sponsorship Fabrication of additional build-out elements Brand Ambassadors Market: Chicago Flight: 4 Weekends Execution: Video Projections Market: Seattle Flight: 4 Weekends Execution: Video Projections Estimated Impressions: Market: Seattle Flight: 11/22-11/26 Execution: Static Umbrella Execution at Pike Place Mall Execution: Bike Brigade (University Village & Husky Stadium, South Lake - Amazon Campus, Bellevue - HQ for Microsoft) Estimated Impressions: Execution: Brand Ambassadors on Foot (Pike Place, Century Field - Cardinals vs. Seahawks, SODO, Seattle Marathon Route) Estimated Impressions: Market: Chicago, Phoenix Flight: TBD Execution: Airstream Buildout and Traveling Monster Media Market: Seattle Flight: 4 Weeks 1 3 November 10 December 17 24 1 8 15 22 29 January 5 12 19 26 2 February 9 16 23 2 9 March 16 23 30 The Arizona Office of Tourism 2014 Target Cities Flowchart 11/13/14 Year Month Week Execution: Interactive Airport Kiosks 2015 29 6 October 13 20 27 Online Centro ChicagoTribune.com Targeting: Travel Section Front Sponsorship Flight Dates: 1 Day 100% SOV (7); running 11/11, 11/12, 11/14, 11/17, 11/19, 11/20, 11/21 ChicagoTribune.com Targeting: News Section Front Sponsorship Flight Dates: 1 Day 100% SOV (1); running 11/13 ChicagoTribune.com Targeting: Entertainment Section Front Sponsorship Flight Dates: 1 Day 100% SOV (4); running 11/10, 11/12, 11/17, 11/18 ADDED VALUE: ChicagoTribune.com Targeting: ROS Flight Dates: 11/1/14 - 11/30/14 NBCChicago.com Targeting: 100% SOV Homepage Roadblock Flight Dates: 1 day (3); running 11/18, 11/20, 11/21 NBCChicago.com Targeting: 100% SOV NEWS Homepage Roadblock Flight Dates: 1 day (1); running 11/13 NBCChicago.com Targeting: ROS Interstitial Flight Dates: 11/1/14 - 11/30/14 ADDED VALUE: NBCChicago.com Targeting: ROS Flight Dates: 11/1/14 - 11/30/14 SeattleP-I.com Targeting: Local News Reskin Roadblock 100%SOV Flight Dates: 11/6 SeattleP-I.com Targeting: Local News SBB w/ Pencil Leave Behind 100%SOV Flight Dates: 11/12 SeattleP-I.com Targeting: Audience Targeting_"A30-55, $100k+ HHI" Flight Dates: 11/1/14 - 11/30/14 SeattleP-I.com Targeting: Audience Targeting_"A30-55, $100k+ HHI" Flight Dates: 11/1/14 - 11/30/14 SeattleP-I.com Targeting: Audience Targeting_"In-Market/Travel/Vacation Packages" Flight Dates: 11/1/14 - 11/30/14 SeattleTimes.com Targeting: Travel Interstitial One Week Frequency Capped; running 11/3-11/9 Flight Dates: one week SeattleTimes.com Targeting: Entertainment Interstitial One Week Frequency Capped; running 11/10-11/16 Flight Dates: one week Hulu Video Commercial 2 3 November 10 December 17 24 1 8 15 22 29 January 5 12 19 26 2 February 9 16 23 2 9 March 16 23 30 The Arizona Office of Tourism 2014 Target Cities Flowchart 11/13/14 Year Month Week Targeting: Geo: Seattle, Chicago; 30+; PC only Flight Dates: 10/1/14 - 11/30/14 2015 29 6 October 13 20 27 Companion Banner Targeting: Geo: Seattle, Chicago; 30+; PC only Flight Dates: 10/1/14 - 11/30/14 Bonus Video Commercial Targeting: Geo: Seattle, Chicago; 30+; PC only Flight Dates: 10/1/14 - 11/30/14 Bonus Companion Banner Targeting: Geo: Seattle, Chicago; 30+; PC only Flight Dates: 10/1/14 - 11/30/14 MediaShift Chicago and Seattle Flights 100% SOV Targeting: Targeting flight routes departing from Seattle Flight Dates: 10/1/14 - 11/30/14 Pandora Mobile Streaming Radio Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Mobile Tile Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Mobile Companion Banner Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Web Streaming Radio Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Web Tile Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Web Companion Banner Targeting: Geo: Seattle, Chicago; 35-55 Flight Dates: 10/1/14 - 11/30/14 Solve Media Solve Media Display TYPE-IN Ads Targeting: Contextual, Demo, Behavioral, and Geo Seattle and Chicago Flight Dates: 11/1/14 - 11/30/14 Travelzoo Dedicated Email Targeting: Geo Seattle Flight Dates: October TBD Verve Retarget people who have visited Arizona in the past 6 months Targeting: Retargeting; Geo Seattle, and Chicago DMAs Flight Dates: 10/1/14 - 11/30/14 Custom AOT Consumer Segment Vacation Travelers Targeting: Audience Targeting; Geo Seattle, and Chicago DMAs Flight Dates: 10/1/14 - 11/30/14 3 3 November 10 December 17 24 1 8 15 22 29 January 5 12 19 26 2 February 9 16 23 2 9 March 16 23 30 The Arizona Office of Tourism 2014 Target Cities Flowchart 11/13/14 Year Month Week 2015 29 6 October 13 20 27 ADDED VALUE: Custom AOT Consumer Segment Vacation Travelers Targeting: Retargeting; Geo Seattle, and Chicago DMAs Flight Dates: 10/1/14 - 11/30/14 ADDED VALUE: Custom Creative Production Targeting: N/A Flight Dates: 10/1/14 - 11/30/14 YuMe Connected TV Pre-roll Video Targeting: Geo: Seattle, Chicago Flight Dates: 10/1/14 - 11/30/14 ADDED VALUE: ROS Pre-roll Targeting: Geo: Seattle, Chicago Flight Dates: 10/1/14 - 11/30/14 4 3 November 10 December 17 24 1 8 15 22 29 January 5 12 19 26 2 February 9 16 23 2 9 March 16 23 30