FY 2007 Media Plan August 25, 2006 CONTACTS for AOT's FY07 Media Plan Company Name FIRST LAST AAA: Arizona Highroads Michael Huffman AAA: Living Bonnie Gill EMAIL mike@huffmanmedia.com bgill@homeandawaymagazine.com PHONE FAX Media PlanTAB (877) 416-3441 (616) 588-6310 Reg Mktg/TEAM (800) 390-7466 ext 1 (402) 331-5194 TEAM AAA: Westways Michael Huffman mike@huffmanmedia.com (877) 416-3441 (616) 588-6310 TEAM About Publishing (Cactus League) Kathleen Lockhart kathleen@hennenpublishing.com (602) 906-3085 (602) 906-3785 sponsorship angelo.lombardo@newsweekbt.com 310.586.2213 310.264.9944 national ellen@LewisStafford.com (972)960-2889 (972) 960-2886 national AF Budget Travel Angelo Lombardo Architectural Digest Ellen Lewis Arizona Drive Guide Cyndi Turer clturer@aol.com (480) 860-0328 (480) 860-0954 TEAM Arizona Official Visitor's Guide Becky Wright wcoleman@maddenpreprint.com 520-322-0895 520-322-9438 TEAM Arizona Professional Travel Planner's Guide Kathleen Lockhart kathleen@hennenpublishing.com (602) 906-3085 (602) 906-3785 TEAM Arizona Reiseplaner Dana Brockway adventuremedia@cox.net 520-544-3936 520-544-4609 TEAM Arizona Republic Catherine Stewart catherine.stewart@pni.com (602) 444-8433 (602) 444-8691 Reg Mktg/TEAM Arizona Travel Parks Directory Ron Sleight csgltd@cox.net 480-699-4849 480-699-4853 national Audubon Frieda Holleran frieda.holleran@thehollerangroup.com 925-943-7878 925-943-7814 national Az Family.com Melissa Waller melissa_waller@azfamily.com (602) 207-3765 (602) 207-3292 TEAM AZ-The Golf State Whitney Coleman wcoleman@maddenpreprint.com 520.322.0895 520.322.9438 national Bon Appetit Jenna Washer Washer jenna_washer@bonappetit.com 323.965.3788 323.930.2369 national CAA Magazine Susan Towle Susan.Towle@redwoodcc.com 416-847-8555 416-644-0255 international (416) 593-9411 ext. 245 (416) 591-1630 international (250) 861-4811 trade national Canadian House and Home Suzanne Cowley Canadian Traveller Stephen Fountaine scowley@hhmedia.com stephenfountaine@canadiantraveller.net (250) 861-9006 Conde Nast Traveler Tricia Baak Tricia_Baak@condenast.com 323-965-3757 323-965-7148 Custom Marketing Group Gregg Gant ggant@aboutcmg.com 702.897.3180 702-897-8325 national DreamScapes Sandra Kitchen s.kitchen@shaw.ca 403.609.3935 403.609.3934 international East Valley Tribune Marty Marshall mmarshall@aztrib.com (480) 898-5638 480-898-6463 Reg Mktg/TEAM Edmonton Life Pikky Aujla (780) 424-6222 ext. 2286 (206) 262-8187 Experience Arizona Christine Emmons Food Trip with Todd English/WGBH-PBS Mollie Worrell Frontier - Wild Blue Yonder Mala Folsom Alvey Golf Digest/Golf for Women Linda Dillenbeck Gourmet Ellen Group Tour Tom pikkya@captivemultimedia.com cemmons@azbusinessmagazine.com international 602-277-6045 ext. 243 602-650-0827 TEAM molle_worrell@wgbh.org (617) 300-3760 (617) 300-1055 national mfa@proxypartners.com 303.293.3020 x263 303-296-3410 national linda.dillenbeck@golfdigest.com (480)460-5650 480-460-6050 national Lewis ellen@LewisStafford.com (972)960-2889 (972) 960-2886 national Ward tom@grouptour.com (925) 673-0771 (925) 673-0773 trade jsotelo@lamag.com Los Angeles Magazine Jennifer Sotelo (323) 801-0030 (323) 801-0103 Reg Mktg/TEAM Midwest Living Teri Marshall tmarshall@bbasf.com 415.986.7762 415.986.7860 national National Geo Adventure Layne Middleton fourcrns@aol.com 928-443-8540 928-443-8408 national National Geo Traveler Layne Middleton Native Peoples Karen Shumar Natural History Richard Katz fourcrns@aol.com 928-443-8540 928-443-8408 national kshumar@nativepeoples.com (602)265-4855 602.265.3113 national oncoursemedia@aol.com 310.710.7414 805.581.3622 national CONTACTS for AOT's FY07 Media Plan NTA Courier David Company Name Nuvo Magazine Krause FIRST Tovah LAST Gertner KrauseD@hostcommunications.com EMAIL tgertner@nuvomagazine.com (800) 682-8886 x4350 PHONE (859) 226-4424 FAX trade Media PlanTAB (604) 899-9380 ext. 129 (604) 899-1450 international NYT-Sophisicated Traveler Sherri Zigman zigmans@nytimes.com 310.914.2067 310.479.7414 national O Magazine Allison Cessna acessna@maddenpreprint.com (520) 297-7178 520.297.7168 national Online - The Fifth Network Bill Caspare billc@thefifthnetwork.com 602-283-4501 (602) 466-2910 national Outpost Matt Robinson matt@outpostmagazine.com (416) 972-6527 ext. 25 (416) 972-6645 international Outside / Outside Traveler Nick Pavach npavach@outsidemag.com (213) 457-0354 213-457-0362 national Phoenix Magazine Michael Hiatt mhiatt@citieswestpub.com (480) 664-3960 x 214 (480) 664-3963 Reg Mktg/TEAM Phoenix Official Visitor's Guide Whitney Coleman wcoleman@maddenpreprint.com 520.322.0895 520.322.9438 TEAM Preprint (domestic & Canada) Allison Cessna acessna@maddenpreprint.com (520) 297-7178 520.297.7168 national Samsonite/Innes Communications Peter Innes 201-794-1661 (201) 794-6602 sponsorship Smithsonian Jeff Morehouse mascasas@aol.com 310-478-3833 x23 310-478-1633 national Smithsonian's Museum of the Amer. Indian Wayne Stafford t4solution@aol.com 519-258-6366 416-225-7478 national Southwest Spirit Ellynn Adoue ellynn.adoue@aa.com Sunset Kimberly Rutt The Fifth Network Bill The New Yorker Ellen peter@innesadvertising.com (817)931-1232 817-931-3015 national ruttk@sunset.com 310-268-7367 310.268.7607 national Caspare billc@thefifthnetwork.com 602-283-4501 (602) 466-2910 national Lewis ellen@LewisStafford.com 972-960-2889 972-960-2886 national jandreopoulos@torontolife.com (416) 955-4999 416-861-1169 international kbitter@traffic.com (619) 308-5283 (619) 209-6063 TEAM michelle.d.johnson@aexp.com 760-633-1673 760-633-1671 national joel@twmag.com 888-687-1881 480.575.1903 national (520) 721-2929 x 110 (520) 721-8665 TEAM 520.322.0895 520.322.9438 (520) 225-0531 662) 213-7282 Toronto Life John Andreopoulos Traffic Pulse (radio traffic sponsorships) Kelly Bitter Travel & Leisure Golf Michelle Johnson True West Joel Klasky Tucson Lifestyle Fran Katz Tucson Official Visitor's Guide Whitney Coleman Tucson Official Visitors Guide in Spanish Lizeth Ruiz fran@tucsonlife.com wcoleman@maddenpreprint.com smartucson@yahoo.com TEAM international US Airways Ernie Mulholland ernie@skyword.com (602)997-7200 (602) 997-9875 national Valley Guide Whitney Coleman wcoleman@maddenpreprint.com 520.322.0895 520.322.9438 TEAM W'est Osamu Hoshino ohoshino@comcast.net West Jet UP! Tricia Stefani tstefani@mcgown.com 604.688.5914 604.689.0703 Western Living Nancy Bowman nanomedia@aol.com (201) 558-0114 (201) 558-1841 international Westworld Jeff Neilson Jneilson@canadawide.com 604-473-0328 604-299-9188 international Wish Katie Mateer kmateer@stjosephmedia.com 416.364.3333 x 4003 716.862.2184 international 1-801-262-9570 TEAM international National Campaign Month Week Holiday 26 July 3 10 17 24 31 August 7 14 21 28 4th of July September 4 11 18 25 Labor Day October 2 9 16 23 30 Columbus Day November December 6 13 20 27 Halloween 4 11 18 25 Thanksgiving Hanukkah Veterans Day, Election Day (11/7) Events Sweeps 1 January 8 15 22 29 Christmas MLK Day February LPM Only-4 wks LPM Only-4 wks 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks St. Patrick's Presidents Day College playoffs 2/4 SuperBowl XLI - Miami NFL Playoffs 207 NSI Mkts 5 12 19 26 Valentine's Day New Years Eve MLB Playoffs March 5 12 19 26 210 NSI Mkts April May Easter Cinco de MayMemorial Day 9 16 23 30 Passover Spring Break Daytona 500 17 NSI Mkts 2 NBA Playoffs March Madness LPM Only-3 wks LPM Only-3 wks 7 14 21 28 June 4 11 18 25 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs Full National About Publishing Circ:1,000,000 Select Cities Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arch Digest Ins. Date(s) Ins. Date(s) Circ: 800,000 Editorial Calendar Sp. Section / Adv Issuance:Monthly Size Median Age:46 Size Median HHI:$90,800 Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) AZ Golf Guide Circ: 100,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: Size Median Age: 50.77 Size Creative Median HHI: $130,841 Sp/Mat (ADV) Funding Type Net Cost Audubon Ins. Date(s) Ins. Date(s) Circ: 400,000 Editorial Calendar Issuance: 6X per year Sp. Section / Adv Median Age:50 Size Median HHI:$77,415 Size Creative Sp/Mat (ADV) Funding Type Net Cost AZ: The Golf State Ins. Date(s) Circ: 791,000 Ins. Date(s) Editorial Calendar Issuance: Annual Sp. Section / Adv Median Age: Size Median HHI: Size Creative Sp/Mat (ADV) Funding Type Net Cost AZ Travel Parks Directo Ins. Date(s) Circ: 100,000 Ins. Date(s) Editorial Calendar Issuance: Annual Sp. Section / Adv Median Age: Size Median HHI: Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism Cactus League Spring Training FP4C non-bleed I-RSL TBD Nov Destination Deluxe Scottsdale 1/2PSPD 4C BL Matching Adver GPCVB Insert GPCVB Insert 7/21-8/7 7/31 - 8/11 $0 Sept/Oct Nov/Dec AZ Winter Birding Festival Trip Matching Advertorial to promote Trip FP4CBL BRC and O/I-RSL AZ Winter Birding Festival Trip Matching Advertorial to promote Trip 1/2P4CBL O/I-RSL 7/3-7/7 (BRC 7/31)(ADV 7/13) 9/1-9/7 (9/15) March/April O/I-RSL Matching Advertorial FP4CBL O/I-RSL May/June EZ Advertising Photo Advertorial on Winter Birding I-RSL 1/2-1/6 Sept-Jan Distributed in regional golf pubs 24 Page Insert O-RSL Sept: (Golf Chi. 30K), Oct: (Score Canada 120K, NCGA No. CA 185K), Nov: (Fore So. CA 165K), Dec: (Colorado Avid 36K, Golf Wash. 115K, GolfStyle NJ/NY 40K, GolfStyles Boston 40K, GolfStyles OH 40K), Jan: (Golf MN 20K) 2006/2007 Annual Directory FP4CBL 8/3 FY07 Media Plan Page 1 of 32 National Campaign Month Week Bon Appetit Circ:1,300,000 Issuance: Monthly Median Age: 48.5 Median HHI:$82,339 Budget Travel Circ:550,000 Girl Getaways: 260,000 Issuance:10X per year Median Age:47.7 Median HHI:$69,557 CMG Insert Circ: Issuance: Median Age: Median HHI: Conde Nast Trav Circ: 775,000 Issuance: Monthly Median Age: 48 Median HHI: $102,354 Food & Wine Circ:900,000 Issuance:Monthly Median Age:45.3 Median HHI:$72,604 Frontier Circ: 56,000 Issuance: Bi-Monthly Median Age: 40.8 Median HHI: $99,545 Golf Digest Circ: 1,600,000 Nov Circ: 561,030 Mar Circ: 355,882 Issuance: Median Age: 50.77 Median HHI: $130,841 26 Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism July 3 10 17 24 31 August 7 14 21 28 September October November 50th Anniv. Issue Matching Adv 1/2PSPDBL O/I-RSL Thanksgiving Ed. Matching Adv 1/2PSPDBL O/I-RSL Matching Adv 1/2PSPDBL O/I-RSL 7/20-7/20 (7/20) 8/21-8/21 (8/21) 10/20-10/20 (10/20) 4 11 18 25 2 9 16 23 30 Oct 6 13 20 27 Nov December 4 11 18 25 1 January 8 15 22 29 Jan February Sept Oct Nov Food&Wind, T+L National Geo Traveler USA Today/Nat'l Post Heritage/Culture AZ Insert FP4CBL FPADV AMEX Direct Mail March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 March May Arizona editorial coverage Warm Winter Destinations 1/2PSPDBL O/I-RSL 1/2PSPDBL O/I-RSL Girl Getaways polybagged w/May 1/2PSPDBL O/I RSL 9/19-9/19 1/2 - 1/5 2/13 -2/16 Dec/Jan Travel + Leisure Heritage/Culture FPADV AMEX Direct Mail 5 12 19 26 June 4 11 18 25 Fall United Kingdom Fall Program FP4CBL GPCVB insert GPCVB insert Nov CMG Arizona Insert Nov / Dec Jan / Feb FP4CBL O-RSL FP4CBL O-RSL 9/15 - 9/22 11/14-11/21 P2 Nov NE/MidAtl Circ avel Advertorial Secti Mar Western Circ Ed: Golf in the West FP4CBL O/I-RSL Match Adv 1/2P4CBL O/I-RSL 8/21-8/21(8/1) 12/21-12/21 (12/5) Advertorial + Images FY07 Media Plan Page 2 of 32 National Campaign Month Week Golf For Women Ins. Date(s) Circ: 550,000 Ins. Date(s) East. Circ: 335,051 Editorial Calendar Sp. Section / Adv Issuance: 6X per year Median Age: 56.5 Size Median HHI: $131,356 Size Creative Sp/Mat (ADV) Funding Type Net Cost Gourmet Ins. Date(s) Circ: 950,000 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 48.3 Size Size Median HHI: $73,132 Creative Sp/Mat (ADV) Funding Type Net Cost Midwest Living Ins. Date(s) Circ: 925,000 Ins. Date(s) Editorial Calendar Issuance: 6x Sp. Section / Adv Median Age: 49.8 Size Size Median HHI: $63,775 Creative Sp/Mat (ADV) Funding Type Net Cost National Geo Adv Ins. Date(s) Circ: 525,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: 10x Median Age: 40.4 Size Size Median HHI: $72,729 Creative Sp/Mat (ADV) Funding Type Net Cost National Geo Trav Ins. Date(s) Circ: 715,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: 8x Median Age: 41.4 Size Size Median HHI: $59,684 Creative Sp/Mat (ADV) Funding Type Net Cost Native Peoples Ins. Date(s) Circ: 50,000 Ins. Date(s) Editorial Calendar Issuance: Bi-Monthly Sp. Section / Adv Median Age: 56 Size Median HHI: $111,000 Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Natural History Circ: 250,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: 10x Median Age: 54.9 Size Median HHI: $96,000 Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 July 3 10 17 24 31 I-RSL August 7 14 21 28 I-RSL September October 4 11 18 25 2 9 16 23 30 Sept/Oct Eastern Circ Ed: Fall Getaways November December 6 13 20 27 4 11 18 25 Nov/Dec Eastern Circ FP4CBL O/I-RSL FP4CBL O/I-RSL 7/5-7/5 9/1-9/1 Sept Oct Match Adv 1/2PSPDBL I-RSL Restaurants Issue Match Adv 1/2P4CBL I-RSL 7/1-7/15 8/1-8/15 GPCVB insert 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 April May 1/6P4C O/I - RSL 1/6P4C O/I-RSL 2 9 16 23 30 7 14 21 28 June 4 11 18 25 GPCVB insert I-RSL I-RSL Nov/Dec Jan/Feb Arizona Section plus advertorial copy & photo FP4CBL O/I-RSL Warm Weather Getaways plus copy & photo FP4CBL O/I-RSL 8/21-8/21 Mar EZ Advertising Ed: Best of SW 1/2PSPD4CBL O/I-RSL 12/20-12/20 Oct Jan/Feb CMG Insert Heritage & Culture FPADV 1/2PSPD4CBL O/I-RSL 11/3 - 11/3 Sept/Oct Nov/Dec Jan/Feb EZ Advertising Mar/Apr 1/2P4CBL 1/2P4CBL 1/2P4CBL 1/2P4CBL 6/18-7/1 9/1-9/10 11/1-11/10 1/2-1/10 Oct Nov Great Outdoors Matching Adv 1/2PSPD4CBL O/I-RSL Distinctive Destinations O/I-RSL Matching Advertorial 1/2PSPD4CBL+1/6P4C O/I-RSL 8/11-8/11 (8/2) 9/15 - 9/15 (9/1) 10/13-10/13 (10/6) Matching Adv 1/2PSPD4CBL+1/6P4C Dec/Jan FY07 Media Plan Feb Mar bonus Great Outdoors Matching Adv 1/2PSPD4CBL+1/6P4C1/2PSPD4CBL+1/6P4C O/I-RSL O/I-RSL 12/9-12/9 1/12-1/12 (12/29) 1/6P4C O/I - RSL Page 3 of 32 National Campaign Month Week Oprah Ins. Date(s) Circ: 2,300,000 Ins. Date(s) Reg Circ: 1,400,000 Editorial Calendar Issuance: Monthly Sp. Section / Adv Size Median Age: 42.9 Size Median HHI: $68,373 Creative Sp/Mat (ADV) Funding Type Net Cost Outside Magazine Ins. Date(s) Circ: 650,000 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 40 Size Size Median HHI: $74,461 Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Outside Traveler Circ: 300,000 Ins. Date(s) Editorial Calendar Issuance: 2x Sp. Section / Adv Median Age: 40 Size Median HHI: $74,461 Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Power Program Ins. Date(s) Insert with GPCVB Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Power Program Ins. Date(s) Insert with GPCVB Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) PrePrint Circ: 825,000 Ins. Date(s) Editorial Calendar Issuance: Sp. Section / Adv Median Age: Size Median HHI: Size Creative Sp/Mat (ADV) Funding Type Net Cost Smithsonian Ins. Date(s) Circ: 2,000,000 Ins. Date(s) Great Escapes: 1M Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 52.6 Size Size Median HHI: $73,776 Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 July 3 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 Oct Eastern/MW Circ Madden/Preprint Girls Getaway insert 1/2PSPD4CBL November 6 13 20 27 December 4 11 18 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 June 4 11 18 25 FP4CBL 6/16-7/14 (EXT) 9/15-9/15 Dec Feb "All Star" Issue 1/2PSPD4CBL I/O-RSL 1/2PSPD4CBL I/O-RSL 9/8-9/20 11/11-11/18 Fall/Winter Mails the end of Sept Ed: Travel Spring/Summer Mails end of March Ed: Travel FP4CBL I-RSL 1/2PSPD4CBL I-RSL 7/21-8/2 TBD The New Yorker 4Pg Insert Vanity Fair Conde Nast Gourmet The New Yorker 4Pg Insert Arch Digest 4Pg Insert Arch Digest Conde Nast Gourmet 4Pg Insert Vanity Fair 4Pg Insert 24-Sep 14-Jan Insert Insert I/O-RSL I/O-RSL 7/14-7/21 10/27-11/13 Sept Oct Circ TBD GE Circ Culture Fest Insert Great Escapes Section copy & images FP4C BL FP4C BL O/I-RSL O/I-RSL 7/10-7/4 Jan Full Circ 7/11-7/25 (7/18) FY07 Media Plan FP4CBL O/I-RSL Apr GE Circ Great Escapes Section copy & images FP4CBL O/I-RSL 11/10-11/15 1/10-1/24 (1/17) Page 4 of 32 National Campaign Month Week Smithsonian's Ins. Date(s) Nat'l Musuem of the Ins. Date(s) Am Indian Editorial Calendar Sp. Section / Adv Circ: 100,000 Size Issuance: 4x Size Median Age: 66 Creative Median HHI: $70,813 Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Southwest Spirit Circ: 400,000 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 44.9 Size Size Median HHI: $92,070 Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Sunset Ins. Date(s) Circ: 1,450,000 National 375,000 S. Cal Editorial Calendar May: 180,000 Sp. Section / Adv Size Size Issuance: Monthly Creative Median Age: 51 Sp/Mat (ADV) Median HHI: $85,544 Funding Type Net Cost Ins. Date(s) The New Yorker Circ: 975,000 Ins. Date(s) Editorial Calendar Issuance: Weekly Sp. Section / Adv Median Age: 48.3 Size Size Median HHI: $80,957 Creative Sp/Mat (ADV) Funding Type Net Cost Travel + Leisure Ins. Date(s) Circ: 950,000 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 48.5 Size Size Median HHI: $86,672 Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) T+L Golf Circ: 625,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: 7x Median Age: 49.8 Size Size Median HHI: $141,733 Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) True West Circ: 51,000 Ins. Date(s) Editorial Calendar Issuance: 10x Sp. Section / Adv Median Age: 45 Size Size Median HHI: $85,000 Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 July 3 10 17 24 31 August 7 14 21 28 September October 4 11 18 25 Fall 2 9 16 23 30 November 6 13 20 27 FP4CBL Advertorial (handled by pub) December 4 11 18 25 Winter 1 January 8 15 22 29 February 5 12 19 26 FP4CBL 7/21-7/25 March 5 12 19 26 Spring 2 April 9 16 23 30 FP4CBL 1/20-1/24 Oct Nov Dec Jan FP4CBL O/I-RSL Spirit of AZ Sec 1/2PSPDBL O/I-RSL Spirit of Golf Section FP4CBL O/I-RSL FP4CBL O/I-RSL 8/15/8/15 9/6-9/6 10/16-10/16 11/15-11/15 4/22-4/27 Nov EZ Advertising Full Circ Jan S. Cal Circ Mar S. Cal Circ Apr S. Cal Circ 1/2 P4C non-bl I-RSL 1/2 P4C non-bl I-RSL 1/2P4C non-bl I-RSL 1/2P4C non-bl I-RSL GPCVB insert GPCVB insert Sept Oct Nov CMG "Heritage & Culture" FP4CADV Arizona Section CMG Arizona Insert 8-16 Pages FP4CBL I-RSL Travel Planner EZ Advertising Summer Travel Special issue 1/2PSPD BL I-RSL? 3/8-3/8 9/1/2006 Nov. 27 June 7 14 21 28 4 11 18 25 Summer FP4CBL 10/20-10/24 Oct. 16th May 7/14-8/4 Sept Arizona Section FP4CBL Matching Adv I-RSL 7/11-7/11 Nov FP4CBL I-RSL 9/21-9/21 FY07 Media Plan Jan/Feb EZ Advertising Apr EZ Advertising Ed: Travel FP4CBL O/I-RSL FP4CBL O/I-RSL 10/20 - 10/20 1/8 - 1/8 Page 5 of 32 National Campaign Month Week USA Today Circ: 350,000 Issuance: Daily Median Age: Median HHI: US Airways Circ: 375,000 Issuance: Monthly Median Age: 48 Median HHI: $148,409 Vanity Fair Circ: 1,075,000 Issuance: Monthly Median Age: 40.3 Median HHI: $71,065 PBS - Food Trip With Todd English 26 Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Flight dates Flight dates radio/tv Unit length Unit length Creative Sp/Mat Funding Type Net Cost Online 3 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Arizona Office of Tourism November 6 13 20 27 Nov December 4 11 18 25 1 January February March 8 15 22 29 5 12 19 26 5 12 19 26 2 April May 9 16 23 30 7 14 21 28 June 4 11 18 25 CMG Arizona Insert 8-16 Pages Jul Aug Sept Oct Nov EZ Advertising Dec Jan Feb EZ Advertising Mar Apr May June 1/2PSPDBL 1/2PSPDBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPD4CBL 1/2PSPDBL 1/2PSPDBL 1/2PSPDBL 5/16-5/26 6/14-6/23 7/14-7/24 8/14-8/24 9/15-9/27 10/17-10/27 GPCVB insert GPCVB insert National Broadcast Flight dates Flight dates Unit length Unit length Creative Sp/Mat Frontier Airlines Inflight Video 750,000 passengers July Todd English to shoot two episodes in Arizona for 2007 broadcasting. Nov inflight video :30 8/12 ONLINE CAMPAIGN FY07 Media Plan Page 6 of 32 Long Haul Target Cities Month Week Holiday 26 3 July 10 17 24 31 August 7 14 4th of July 21 28 September 4 11 18 Labor Day 25 October 2 9 16 Columbus Day 23 30 November 6 13 20 Halloween 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) Events MLB Playoffs January 8 15 1 22 29 MLK Day February 5 12 New Years Eve Chicago Chicago Magazine Circ: 175,000 Issuance: Monthly Median Age: 46 Median HHI: $172,400 Chicago Tribune Circ: 1,100,000 Sun Issuance: Median Age: Median HHI: Preprint Circ:825,000 Issuance: Median Age: Median HHI: Out of Home Circ: Issuance: Median Age: Median HHI: Traffic Sponsorships Circ: Issuance: Median Age: Median HHI: Radio Circ: Issuance: Median Age: Median HHI: 207 NSI Mkts Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism LPM Only-4 wks LPM Only-4 wks College playoffs 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks March 5 12 26 19 26 St. Patrick's 2/4 SuperBowl XLI - Miami Nov Jan FP4CBL I-RSL FP4CBL Possible Adv (1/2PSP4CBL) 210 NSI Mkts April 9 16 23 NBA Playoffs March Madness LPM Only-3 wks LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de May Memorial Day Passover Spring Break Daytona 500 17 NSI Mkts 2 Easter Presidents Day NFL Playoffs Sweeps 19 Valentine's Day June 11 18 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs TBD (3X) Weather Strip ad 14-Jan Arizona Insert National Newspapers including: Chicago Tribune Suburban Newspapers 4Q06 1Q07 1/8-1/28 3 wks 1Q07 1/8-1/28 3 wks FY07 Media Plan Page 7 of 32 25 Long Haul Target Cities Month Week Television Circ: Issuance: Median Age: Median HHI: Online Circ: Issuance: Median Age: Median HHI: Specialty Circ: Issuance: Median Age: Median HHI: Minneapolis AAA Home & Away Circ: 106,850 Minneapolis circ only Issuance: 6X Median Age: Median HHI: Mpls St. Paul Mag Circ: 82,723 Issuance: Monthly Median Age: Median HHI: Preprint Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 3 July 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 November 6 13 20 Nov 27 December 4 11 18 25 1 January 8 15 22 1Q07 1/8-1/28 3 wks 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 Possible News Sponsorships Nov/Dec Jan/Feb FP4CBL RSL FP4CBL RSL Nov Jan Ed: Winter Guide Ed: Warm Travel FP4CBL FP4CBL 9/22-9/27 11/20-11/22 14-Jan Arizona Insert National Newspapers including: Minneapolis Star-Tribune FY07 Media Plan Page 8 of 32 25 Long Haul Target Cities Traffic Sponsorships Circ: Issuance: Median Age: Median HHI: Radio Circ: Issuance: Median Age: Median HHI: Television Circ: Issuance: Median Age: Median HHI: Out of Home Circ: Issuance: Median Age: Median HHI: Online Circ: Issuance: Median Age: Median HHI: Specialty Circ: Issuance: Median Age: Median HHI: Month Week Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 3 July 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 November 6 13 20 4Q06 Dates TBD 2 WEEKS 27 December 4 11 18 25 1 January 8 15 1Q07 1/8-1/28 3 wks 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 1Q07 1/8-1/28 3 wks Nov 1Q07 1/8-1/28 3 wks Possible News Sponsorships FY07 Media Plan Page 9 of 32 25 Long Haul Target Cities Month Week Seattle Alaska Airlines Mag Circ: 60,000 Issuance: Median Age: Median HHI: Seattle Magazine Circ:51,791 Issuance: Monthly Median Age: 52 (Avg) Median HHI: $179,600 Preprint Circ: Issuance: Median Age: Median HHI: Traffic Sponsorships Circ: Issuance: Median Age: Median HHI: Radio Circ: Issuance: Median Age: Median HHI: Television Circ: Issuance: Median Age: Median HHI: Out of Home Circ: Issuance: Median Age: Median HHI: 26 Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 3 July 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 November 6 13 20 27 December 4 11 18 25 1 January 8 15 Nov Jan Ed: Golf Ed: AZ Feature FP4CBL I-RSL FP4CBL I-RSL 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 9/16-9/23 Nov Jan Ed: Hawaii Travel FP4CBL FP4CBL 9/15-9/21 11/13-11/16 14-Jan Arizona Insert National Newspapers including: Seattle Times & Post-Intelligencer 4Q06 Dates TBD 2 Weeks 1Q07 1/8-1/28 3 wks 1Q07 1/8-1/28 3 wks 4Q06 Possible News Sponsorships FY07 Media Plan 1Q07 1/8-1/28 3 wks Page 10 of 32 25 Long Haul Target Cities Month Week Online Circ: Issuance: Median Age: Median HHI: Specialty Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost 26 3 July 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 November 6 13 20 27 December 4 11 18 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 New York Print Circ: Issuance: Median Age: Median HHI: New Jersey Monthly Circ: 91,003 Issuance: Monthly Median Age: 52 Median HHI: $130,000 NY Times: T Travel Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism Jan Nov Jan Ed: 30th Anniv FP4CBL FP4CBL 7-Jan T: Travel Scottsdale FP4Cbl 11/15-12/12 FY07 Media Plan Page 11 of 32 25 Long Haul Target Cities Month Week Preprint Circ: Issuance: Median Age: Median HHI: Coffee Wraps Circ: Issuance: Median Age: Median HHI: Out of Home Circ: Issuance: Median Age: Median HHI: Online Circ: Issuance: Median Age: Median HHI: Cable Circ: Issuance: Median Age: Median HHI: Traffic Sponsorships Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 26 3 July 10 17 24 31 August 7 14 21 28 September 4 11 18 25 October 2 9 16 23 30 November 6 13 20 27 December 4 11 18 25 1 January 8 15 14-Jan 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 Arizona Insert National Newspapers including: New York Newsday & The Journal News Nov 200,000 count Targeted Zips Jan 200,000 count Targeted Zips Nov Jan Nov Jan 1Q07 1/8-1/28 3 Weeks 4Q06 Dates TBD 2 Weeks FY07 Media Plan 1Q07 1/8-1/28 3 wks Page 12 of 32 25 Regional Marketing Plan Month July Week Holiday 26 3 10 August 17 24 31 7 14 4th of July September 21 28 4 11 October 18 Labor Day 25 2 9 November 16 23 Columbus Day 30 6 13 Halloween December 20 27 4 Thanksgiving 11 Hanukkah Veterans Day, Election Day (11/7) Events January 18 25 1 8 Christmas 15 MLK Day February 22 29 5 WESTERN REGION - PRINT Arizona Republic Circ: Daily 411,043 Sunday 517,699 Issuance: daily Median Age: Median HHI: Phoenix Magazine Circ: 63,152 Issuance: Monthly Median Age: 46 Average HHI: $131,369 Los Angeles Magazine Circ: 150,000 Issuance: Monthly Median Age: 51.5 Median HHI: $137,000 Madden Preprint Circ: 500,000 (Phx 400,000 Tuc 100,000) Issuance: direct mail Median Age: 25-54 Median HHI: $50K + San Diego Magazine Circ: 50,000 Issuance: Monthly Median Age: 42 Median HHI: $189,400 Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism LPM Only-4 wks LPM Only-4 wks College playoffs 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks 17 NSI Mkts 26 5 12 April 19 St. Patrick's Presidents Day 2/4 SuperBowl XLI - Miami NFL Playoffs 207 NSI Mkts 19 Valentine's Day New Years Eve MLB Playoffs Sweeps March 12 2 May 9 16 23 Easter NBA Playoffs March Madness LPM Only-3 wks 30 7 June 14 21 28 4 Cinco de Mayo Memorial Day Passover Spring Break Daytona 500 210 NSI Mkts 26 11 18 25 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs LPM Only-3 wks Fri. 10/20 main news Sun 10/22 travel main news/travel 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday 10/17 "13th Issue" FP4C BL Part of FP4CBL BRC 15-Mar FP4C non-bleed FP4C non-bleed 10/13-10/17 2/10-2/14 COPY "Travels" FP4C bleed FP4C bleed 11/7-11/9 3/7-3/8 FY07 Media Plan Page 13 of 32 Regional Marketing Plan Month July Week WESTERN REGION - RADIO Phoenix Market 60 SECOND Phoenix Market TRAFFIC SPONSORSHIPS WESTERN REGION - ONLINE Instate Southern California SOUTHERN REGION - PRINT AAA: Arizona Highroads Circ: 435,000 Issuance: bi-monthly Median Age: 49 Median HHI: $72,279 Arizona Republic Circ: Daily 411,043 Sunday 517,699 Issuance: daily Median Age: Median HHI: East Valley Tribune Circ: Daily/Sat: 103,997 Sunday 86,277 Issuance: daily Median Age: 52.9 Median HHI: $57,491 26 Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 3 10 August 17 24 31 7 14 September 21 28 4 11 October 18 25 2 9 November 16 23 30 6 13 December 20 27 4 11 18 January 25 1 8 15 February 22 29 5 12 March 19 26 5 12 April 19 26 2 9 May 16 23 30 7 June 14 TBD 1 Week radio TBD 1 Week radio :60 75 Total GRPs :60 75 total GRPs TBD 1 Week radio 75 spots :10- :15 TBD 1 Week radio 75 spots :10 - :15 21 Oct. 15 -31 Nov. 1 - 30 Dec. 1 - 31 Feb. 1 - 28 Mar. 1 - 31 May 1 - 31 geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD 28 4 11 18 Jun 1 - 30 geo-target instate size TBD video video video video video video video two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior Nov. 1 - 30 Dec. 1 - 31 Mar. 1 - 31 Apr. 1 - 30 geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD video video video video two weeks prior two weeks prior two weeks prior two weeks prior 25 FP4C BL RSL 3/1-3/6 Fri May 11, main news Sun May 13, travel main news/travel 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday 5/8 Fri, 10/13 & Sun 10/15 Main news/Travel 6 col x 2", 4C, Friday 6 col x 12", 4C, Sun 10/11 & 10/9 FY07 Media Plan Page 14 of 32 Regional Marketing Plan Month Phoenix Magazine Circ: 63,152 Week Issuance: Monthly Median Age: 46 Average HHI: $131,369 Los Angeles Magazine Circ: 150,000 Issuance: Monthly Median Age: 51.5 Median HHI: $137,000 Madden Preprint Circ: 500,000 (Phx 400,000 Tuc 100,000) Issuance: direct mail Median Age: 25-54 Median HHI: $50K + SOUTHERN REGION - RADIO Phoenix Market 60 SECOND Phoenix Market TRAFFIC SPONSORSHIPS SOUTHERN REGION - ONLINE Instate Southern California July Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Arizona Office of Tourism 26 3 10 August 17 24 31 7 14 September 21 28 4 11 October 18 25 2 9 November 16 "13th Issue" 23 30 6 13 December 20 27 4 11 18 January 25 1 8 15 February 22 29 5 12 March 19 26 5 12 April 19 26 2 9 May 16 23 30 7 June 14 21 28 4 11 18 25 Ed: 40th Anniv issue FP4C BL Part of FP4CBL BRC 15-Oct FP4C non-bleed RSL FP4C non-bleed RSL 9/8-9/12 3/10-3/14 COPY TBD 1 Week radio TBD 1 Week radio :60 75 Total GRPs :60 75 total GRPs TBD 1 Week radio 75 spots :10 - :15 TBD 1 Week radio 75 spots :10 - :15 Oct. 15 -31 Nov. 1 - 30 Dec. 1 - 31 Feb. 1 - 28 Mar. 1 - 31 May 1 - 31 geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD Jun 1 - 30 geo-target instate size TBD video video video video video video video two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior Nov. 1 - 30 Dec. 1 - 31 Mar. 1 - 31 Apr. 1 - 30 geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD video video video video two weeks prior two weeks prior two weeks prior two weeks prior FY07 Media Plan Page 15 of 32 Regional Marketing Plan Month July Week NORTHERN REGION - PRINT AAA: Arizona Highroads Circ: 435,000 Issuance: bi-monthly Median Age: 49 Median HHI: $72,279 Arizona Republic Circ: Daily 411,043 Sunday 517,699 Issuance: daily Median Age: Median HHI: East Valley Tribune Circ: Daily/Sat: 103,997 Sunday 86,277 Issuance: daily Median Age: 52.9 Median HHI: $57,491 Phoenix Magazine Circ: 63,152 Issuance: Monthly Median Age: 46 Average HHI: $131,369 Los Angeles Magazine Circ: 150,000 Issuance: Monthly Median Age: 51.5 Median HHI: $137,000 Madden Preprint Circ: 500,000 (Phx 400,000 Tuc 100,000) Issuance: direct mail Median Age: 25-54 Median HHI: $50K + NORTHERN REGION - RADIO Phoenix Market 60 SECOND Phoenix Market TRAFFIC SPONSORSHIPS 26 Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Arizona Office of Tourism 3 10 August 17 24 31 7 14 September 21 28 4 11 October 18 25 2 9 November 16 23 30 6 13 December 20 27 4 11 18 January 25 1 8 15 February 22 29 5 12 March 19 26 5 12 April 19 26 2 9 May 16 23 30 7 June 14 21 28 4 11 18 25 FP4CBL RSL 1/3-1/6 $7,446 Fri Mar 9, main news Sun Mar 11, travel main news/travel 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday Fri 2/9 & Sun 2/11 Main news/Travel 6 col x 2", 4C, Friday 6 col x 12", 4C, Sun 2/7 & 2/5 "13th Issue" Part of FP4CBL BRC FP4C BL 2/15 FP4C non-bleed FP4C non-bleed 11/11-11/15 1/13-1/17 COPY TBD 1 Week radio TBD 1 Week radio :60 75 Total GRPs :60 75 total GRPs TBD 1 Week radio 75 spots :10 - :15 TBD 1 Week radio 75 spots :10 - :15 FY07 Media Plan Page 16 of 32 Regional Marketing Plan Month July Week NORTHERN REGION - ONLINE Instate Southern California 26 Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost NORTH CENTRAL REGION - PRINT Arizona Repbulic Ins. Date(s) Circ: Daily 411,043 Ins. Date(s) Sunday 517,699 Editorial Calendar Issuance: daily Sp. Section / Adv Median Age: Size Median HHI: Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Star/Citizen Ins. Date(s) Circ: 178,113 Ins. Date(s) Editorial Calendar Issuance: daily Sp. Section / Adv Median Age: Size Median HHI: Size Creative Sp/Mat (ADV) Funding Type Net Cost East Valley Tribune Ins. Date(s) Circ: Daily/Sat: 103,997 Ins. Date(s) Sunday 86,277 Editorial Calendar Issuance: daily Sp. Section / Adv Median Age: 52.9 Size Median HHI: $57,491 Size Creative Sp/Mat (ADV) Funding Type Net Cost Phoenix Magazine Ins. Date(s) Circ: 63,152 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: 46 Size Average HHI: $131,369 Size Creative Sp/Mat (ADV) Funding Type Net Cost Madden Preprint Ins. Date(s) Circ: 500,000 Ins. Date(s) (Phx 400,000 Tuc 100,000) Editorial Calendar Issuance: direct mail Sp. Section / Adv Median Age: 25-54 Size Size Median HHI: $50K + Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 3 10 August 17 24 31 7 14 September 21 28 4 11 October 18 25 2 9 November 16 23 30 6 13 December 20 27 4 11 18 January 25 1 8 15 February 22 29 5 12 March 19 26 5 12 April 19 26 2 9 May 16 23 30 7 June 14 Oct. 15 -31 Nov. 1 - 30 Dec. 1 - 31 Feb. 1 - 28 Mar. 1 - 31 May 1 - 31 geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD 21 28 4 11 18 Jun 1 - 30 geo-target instate size TBD video video video video video video video two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior Nov. 1 - 30 Dec. 1 - 31 Mar. 1 - 31 Apr. 1 - 30 geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD video video video video two weeks prior two weeks prior two weeks prior two weeks prior 25 Fri Feb 9, main news Sun, Feb 11, travel Travel Section 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday Fri Feb 9, main news Sun, Feb 11, travel main news/travel 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday Fri, 10/20 & Sun 10/22 Main news/Travel Fri 3/9 & Sun 3/11 Main news/Travel 6 col x 2", 4C, Friday 6 col x 12", 4C, Sun 6 col x 2", 4C, Friday 6 col x 12", 4C, Sun 10/18 & 10/16 3/7 & 3/5 "13th Issue" FP4C BL Part of FP4CBL BRC 1/15 Copy Only FY07 Media Plan Page 17 of 32 Regional Marketing Plan Month Week NORTH CENTRAL REGION - RADIO Phoenix Market Flight dates 60 SECOND Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Phoenix Market Flight dates TRAFFIC SPONSORSHIPS Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Tucson Market Flight dates 60 SECOND Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost Tucson Market Flight dates TRAFFIC Flight dates radio/tv # spots Unit length TRP Level Creative Sp/Mat Funding Type Net Cost NORTH CENTRAL REGION - ONLINE Instate Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Southern California Flight dates Flight dates Size Size Size Video Creative Sp/Mat Funding Type Net Cost Arizona Office of Tourism July 26 3 10 August 17 24 31 7 14 September 21 28 4 11 October 18 25 2 9 November 16 23 30 6 13 December 20 27 4 11 18 January 25 1 8 15 February 22 29 5 12 March 19 26 5 12 TBD 1 Week radio TBD 1 Week radio :60 75 Total GRPs :60 75 total GRPs TBD 1 Week radio 75 spots :10 - :15 TBD 1 Week radio 75 spots :10 - :15 April 19 26 2 9 May 16 23 30 7 June 14 21 28 4 11 18 25 TBD 2 Weeks radio :60 150 total TBD 2 Weeks 100 spots Oct. 15 -31 Nov. 1 - 30 Dec. 1 - 31 Feb. 1 - 28 Mar. 1 - 31 May 1 - 31 geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD geo-target instate size TBD Jun 1 - 30 geo-target instate size TBD video video video video video video video two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior two weeks prior Nov. 1 - 30 Dec. 1 - 31 Mar. 1 - 31 Apr. 1 - 30 geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD geo-target So. CA size TBD video video video video two weeks prior two weeks prior two weeks prior two weeks prior FY07 Media Plan Page 18 of 32 Sponsorships Month Week Holiday 26 July 3 10 17 24 August 31 7 14 4th of July 21 September 28 4 11 18 Labor Day 25 October 2 9 16 Columbus Day 23 November 30 6 13 Halloween 20 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) Events 1 January 8 15 MLK Day 22 29 February 5 12 New Years Eve MLB Playoffs Fiesta Bowl 207 NSI Mkts LPM Only-4 wks LPM Only-4 wks College playoffs 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks 17 NSI Mkts Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative March 5 12 26 19 26 St. Patrick's 2/4 SuperBowl XLI - Miami April 9 16 23 NBA Playoffs March Madness LPM Only-3 wks LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de MayMemorial Day Passover Spring Break Daytona 500 210 NSI Mkts 2 Easter Presidents Day NFL Playoffs Sweeps 19 Valentine's Day June 11 18 25 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs Various Events In January Sp/Mat (ADV) NASCAR Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Rock N Roll Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Marathon in January Sp/Mat (ADV) Samsonite Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Instore Promotion with Phoenix CVB Poster, hang tags, ballots, brochures, online promo Sp/Mat (ADV) World Golf Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Event in February Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism FY07 Media Plan Page 19 of 32 Miscellaneous Month Week Holiday July 3 10 26 17 24 August 31 7 14 4th of July 21 September 28 4 11 18 Labor Day 25 October 2 9 16 23 Columbus Day November 30 6 13 Halloween 20 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) Events MLB Playoffs 1 January 8 15 MLK Day 22 29 February 5 12 New Years Eve AZ Hotel & Lodging LPM Only-4 wks Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative College playoffs Metro Networks Sedona Copy 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks 17 NSI Mkts 19 26 St. Patrick's 2/4 SuperBowl XLI - Miami April 9 16 23 Easter NBA Playoffs March Madness LPM Only-3 wks LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de May Memorial Day Passover Spring Break Daytona 500 210 NSI Mkts 2 June 11 Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs 2-pg, 4C, center spread 9/11-9/11 July Week Of: 7/27 August Week Of: 7/31 Traffric sponsorships Creative Sp/Mat (ADV) KJZZ & KBAQ NPR Funding Type Net Cost Ins. Date(s) Ins. Date(s) Nov Weeks of: 10/30, 11/6 3 spots/day on each station 5 days per week $178.50 net/spot Creative Sp/Mat (ADV) 8/4-10/23 Funding Type Net Cost Arizona Office of Tourism FY07 Media Plan 18 Father's Day Mother's Day 2007 Guide Annual Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) LPM Only-4 wks March 5 12 26 Presidents Day NFL Playoffs 207 NSI Mkts Sweeps 19 Valentine's Day Page 20 of 32 25 International Month Week 26 July 3 10 17 24 August 31 7 14 4th of July Holiday 21 September 28 4 11 18 Labor Day 25 October 2 9 16 23 Columbus Day November 30 6 13 20 Halloween 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) January 8 15 MLK Day 22 29 February 5 12 College playoffs 207 NSI Mkts LPM Only-4 wks LPM Only-4 wks 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks 11/10 12/8 17 NSI Mkts March 5 12 26 19 26 St. Patrick's 210 NSI Mkts April 9 16 23 NBA Playoffs March Madness LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de May Memorial Day Passover Spring Break Daytona 500 2 Easter Presidents Day 2/4 SuperBowl XLI - Miami NFL Playoffs Sweeps 19 Valentine's Day New Years Eve MLB Playoffs Events 1 June 11 18 25 Father's Day Mother's Day Kentucky Derby Indy 500 US Golf Open 210 NSI Mkts LPM Only NHL Playoffs LPM Only-3 wks Northern Mexico Newspaper El Imparcial Circ: 38,000 Issuance: Median Age: Median HHI: Noroeste Circ:40,250 Issuance: Median Age: Median HHI: El Diario Circ: 25,000 Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost 7/14 8/27 10/1 4/1 TBD TBD Sunday Sociales 1/2 Page 4C Phoenix Baseball Section 1/2 Page 4C Fathers Day Section 1/2 Page 4C Labor Day Baseball/Shopping Section 1/2 Page 4C 1/2 Page 4C 6/30 8/18 Shop/Play Supplement Discvr Phx/Tempe Christmas Supplement FP4C - Glossy Cover 1/2 Page 4C 1/2 Page 4C 9/15 11/1 11/27 7/28 10/13 11/17 12/26 TBD TBD TBD Discvr Phx/Tempe 1/2 Page 4C Thanks/Christmas Supplement 1/2 Page 4C Year End Sales Section 1/2 Page 4C Easter Section Back to School Supp 1/2 Page 4C Fun in the Sun Supplement 1/2 Page 4C Fourth of July Section 1/2 Page 4C 7/14 10/4 11/3 12/15 1/2 Page 4C 10/27 11/26 Discvr Phx/Tempe 1/2 Page 4C Sunday Sociales 1/2 Page 4C 7/16 Sunday Sociales 10/1 Sunday Sociales 11/5 Sunday Sociales 12/3 Sunday Sociales 5/6 Sunday Sociales 6/3 Sunday Sociales 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 7/7 9/22 10/27 11/24 5/20 Sunday Sociales 6/17 Sunday Sociales 1/2 Page 4C 1/2 Page 4C 5/6 6/3 Sunday Sociales 7/30 Sunday Sociales 11/15 12/10 TBD Possible Christmas Section 1/2 Page 4C Easter Section 1/2 Page 4C Sunday Sociales 1/2 Page 4C 1/2 Page 4C 7/21 11/29 7/16 Sunday Sociales 10/1 Sunday Sociales 11/5 Sunday Sociales 12/3 Sunday Sociales 4/1 Sunday Sociales 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 1/2 Page 4C 7/10-7/11 9/25-9/26 10/30-10/31 11/27-11/28 Arizona Office of Tourism FY07 Media Plan Mothers Day Sectioin 1/2 Page 4C 1/2 Page 4C Page 21 of 32 International Month Week Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost 26 July 3 10 17 7/30 Sunday Sociales 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 11/12 Sunday Sociales 27 December 4 11 18 12/10 1/2 Page 4C 1/2 Page 4C Possible Christmas Section 1/2 Page 4C 7/24-7/25 11/6-11/7 12/4-12/5 Magazine T+L Espanol Circ:30,000 Ins. Date(s) Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: N/A Size Size Median HHI: N/A Creative Sp/Mat (ADV) Distributed to platinum card holders in Mexico Funding Type Net Cost Tucson OVG Spanish Ins. Date(s) Circ:80,000 Ins. Date(s) Editorial Calendar Issuance: quarterly Sp. Section / Adv Median Age: N/A Size Median HHI: N/A Size Creative Sp/Mat (ADV) Funding Type Net Cost Outdoor Viacom Mexico Ins. Date(s) Ins. Date(s) Board Location: TBD Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Broadcast Traffic Sponsorships Ins. Date(s) Clear Channel Ins. Date(s) 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 TBD 23 30 May 7 14 21 5/20 Sunday Sociales Easter Section 1/2 Page 4C 28 1/2 Page 4C 4 June 11 18 6/17 Sunday Sociales 25 1/2 Page 4C Oct FP4C 9/4-9/4 Oct, Nov, Dec April, May, June, July One Board in each Market Sonora, Sinaloa, Chihuahua TBD One Board in each Market Sonora, Sinaloa, Chihuahua TBD Oct, Nov April, May Target geographically and Demographically 3 weeks - Sonora, Sinaloa, Chihuahua Target geographically and Demographically 3 weeks - Sonora, Sinaloa, Chihuahua Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism FY07 Media Plan Page 22 of 32 International Month Week 26 July 3 10 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 December 4 11 18 27 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 Canadian Consumer Media Plan FY07 Canadian PGA Mag Circ: 80,000 Ins. Date(s) Ins. Date(s) Editorial Calendar Issuance: 2X per year Sp. Section / Adv Median Age: Size Size Median HHI: Creative Sp/Mat (ADV) Funding Type Net Cost Canadian Geographic Ins. Date(s) Circ: 218,505 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: Bi-monthly Median Age: 41 (Avg) Size Median HHI: Size Avg HHI: $66,026 Creative Sp/Mat (ADV) Funding Type Net Cost Nuvo Magazine Ins. Date(s) Circ: 50,000 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: Quarterly Median Age: Size Median HHI: Size Avg HHI: $172,700 Creative Avg Age: 46 Sp/Mat (ADV) 45%Male/55%Female Funding Type Net Cost West Jet Ins. Date(s) Circ: 25,000 Ins. Date(s) Editorial Calendar Issuance: Monthly Sp. Section / Adv Median Age: Size Size Median HHI: Creative Sp/Mat (ADV) Funding Type Net Cost Money Sense Ins. Date(s) Circ: 117,882 Ins. Date(s) Editorial Calendar Issuance: 12X Sp. Section / Adv Median Age: Size Size Median HHI: Creative Sp/Mat (ADV) Funding Type Net Cost DreamScapes Ins. Date(s) Circ: 110,000 Ins. Date(s) Editorial Calendar Issuance: Sp. Section / Adv Median Age: Size Size Median HHI: Avg HHI: $126,000 Creative Age: 35+ 88% Sp/Mat (ADV) Funding Type Net Cost Wish Ins. Date(s) Circ: 130,032 Ins. Date(s) Editorial Calendar Sp. Section / Adv Issuance: 8X Median Age: Size Size Median HHI: Avg HHI: $71,238 Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism Fall Sept-April Travel Issue FP4CBL Matching Advertorial 7/21-8/7 Sept/Oct Nov FP4CBL Special Travel Issue FP4CBL 7/26-8/4 Ext 9/20-9/21 10/25-10/25 Winter Issue Nov 20th FP4C 10/17 Nov Dec Jan Ed: Travel Ed: Travel Ed: 2007 picks 1/2PSPD4C 1/2PSPD4C 1/2PSPD4C 9/22-9/29 10/23-10/30 11/17-11/24 Jan Possible co-op with the Department of Commerce Sept Oct Dist: 9/11 Dist: 11/10 Ed: USA Feature Ed: Romantic Getaway Golf, luxury travel Golf, family travel FP4CBL FP4CBL Copy&Photos? 8/16-8/21 Nov/Dec Dist: 11/13 Ed: USA, Adventure travel and luxury April US Feature Possible AZ editorial FP4CBL 10/18-10/23 9/13-9/18 Nov Winter Issue Ships 11/27 FP4C FP4C 8/30-9/6 10/11-10/18 FY07 Media Plan Page 23 of 32 International Month Week Outpost Magazine Circ: 28,000 Issuance: Median Age: Median HHI: House and Home Circ: 331,837 Issuance: Median Age: Median HHI: 10.6 RPC Avg Age 42 Western Living Circ: 191,000 Issuance: 10X Median Age: Median HHI: 3.9 RPC Westworld (CAA) Circ: 1,100,000 Alberta / BC Issuance:4X Median Age: Median HHI: CAA Magazine Circ: 1,536428 Ontario/Manitoba Issuance:4X Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost 26 July 3 10 Arizona Office of Tourism 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 Oct Ed: Fall decorating 23 November 30 6 13 20 December 4 11 18 27 Nov/Dec 1 January 8 15 22 29 Jan/Feb February 5 12 Ed: Urban Explorations AOT Feature Article - TBD 1/2PSPD4C Annual Travel Guide 9/15-9/22 10/16-10/20 TBD 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 1/2PSPD4C Jan Ed: 2007 design predictions Ed: Holiday Entertaining FP4CBL BRC 8/2-8/11 Ext 25 FP4CBL I-RSL 8/30-9/8 11/1-11/10 Winter Travel Nov Jan/Feb Ed: Dreamhomes Travel FP4CBL O-RSL FP4CBL O-RSL 9/20-9/27 11/27-12/5 Ed: Sun Destinations Winter Issue FP4C 9/5-9/19 Winter Issue FP4C 9/27-11/15 FY07 Media Plan Page 24 of 32 International Month Week 26 July 3 10 Newspapers Globe & Mail Circ: 326,936 Sun-Fri 409,399 Sat Issuance: Daily Median Age: Median HHI: Preprint Insert Circ: Issuance: Median Age: Median HHI: OUT-OF-HOME Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost ONLINE National Online Circ: Issuance: Median Age: Median HHI: Globe & Mail online Circ: Issuance: Median Age: Median HHI: Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 27 December 4 11 18 25 1 January 8 15 22 29 February 5 12 19 Oct 10/7 & 10/21 Nov 11/4 & 11/18 Dec 12/2 Jan 1/13 & 1/27 Feb 2/10 6 col x 40 Lines 4C 6 col x 40 L 4C 6 col x 40 Lines 4C 6 col x 40 L 4C 6 col x 40 L 4C 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 14-Jan 4 Page Insert Nov Dec Jan Toronto Malls, transit Toronto Malls, transit Toronto Malls, transit Oct Nov Dec Jan Feb Oct 10/7-10/13 10/21-10/27 Nov 11/4-11/10 11/18-11/24 Dec 12/2-12/8 Jan 1/13-1/19 1/27-2/2 Feb 2/10-2/16 FY07 Media Plan Page 25 of 32 Trade Month Week Holiday 26 July 3 10 17 24 August 31 7 14 4th of July 21 September 28 4 11 18 25 Labor Day October 2 9 16 Columbus Day 23 November 30 6 13 Halloween 20 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) Events MLB Playoffs 1 January 8 15 22 MLK Day 29 February 5 12 New Years Eve Magzine America Journal Circ: 14,000 Issuance: Monthly Median Age: N/A Median HHI: N/A Canadian Traveller Circ: 14,000 Issuance: Monthly Median Age: N/A Median HHI: N/A Group Tour Circ: 14,603 Issuance: 4X per year Median Age: N/A Median HHI: N/A NTA Courier Circ: 6,000 Issuance: Monthly Median Age: N/A Median HHI: N/A Travel Agent Circ: 46,000 Issuance: Weekly Median Age: N/A Median HHI: N/A 207 NSI Mkts Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Ins. Date(s) Ins. Date(s) Editorial Calendar Sp. Section / Adv Size Size Creative Sp/Mat (ADV) Funding Type Net Cost Arizona Office of Tourism LPM Only-4 wks LPM Only-4 wks College playoffs 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks March 5 12 26 19 26 St. Patrick's 17 NSI Mkts 2/4 SuperBowl XLI - Miami April 9 16 23 NBA Playoffs March Madness LPM Only-3 wks LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de May Memorial Day Passover Spring Break Daytona 500 210 NSI Mkts 2 Easter Presidents Day NFL Playoffs Sweeps 19 Valentine's Day June 11 18 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs Sepr/Oct Ed: Western Culture 1/2 P4C BL Sept EZ Advertising AOT Sales Planner 16+ pages Polybagged 7/15 Oct Nov Mesa Supplement 1/2 P4CBL 9/27-10/6 Jan AOT Cover Image Scottsdale Feature 1/2 P4CBL Golf Feature Feb Mar 1/2 P4CBL 1/2 P4CBL 12/18 1/5 TBD Winter Issue EZ Advertising 1/2 Page 4CBL I-RSL 10/15-11/1 Nov Mar Profile Form Notebook Tab FP4C Arizona Travel Guide 1/2P4C 8/15-9/1 1/3-1/17 Jan EZ Advertising Arizona Sales Planner (TBD) 16+ Pages Polybagged 6/1-12/1 FY07 Media Plan Page 26 of 32 25 TEAM Month Week Holiday 26 July 3 10 17 24 August 31 7 14 4th of July 21 September 28 4 11 18 Labor Day 25 October 2 9 16 Columbus Day 23 November 30 6 13 20 Halloween 27 December 4 11 18 25 Hanukkah Christmas Thanksgiving Veterans Day, Election Day (11/7) Events MLB Playoffs 1 January 8 15 22 29 February 5 12 MLK Day New Years Eve Full National AAA: Highroads Circ: 435,000 207 NSI Mkts Ins. Date(s) Advertisers Issuance: 6x Median Age: 49 Median HHI: $72,279 LPM Only-4 wks College playoffs 25 NSI Mkts 210 NSI Mkts LPM Only-4 wks 2/4 SuperBowl XLI - Miami 26 210 NSI Mkts 2 April 9 16 23 Easter NBA Playoffs March Madness LPM Only-3 wks 30 May 7 14 21 28 4 Cinco de May Memorial Day Passover Spring Break Daytona 500 17 NSI Mkts June 11 18 25 Father's Day Mother's Day Kentucky Derby Indy 500 210 NSI Mkts LPM Only US Golf Open NHL Playoffs LPM Only-3 wks May City of Bisbee PACT White Mtns Navajo Nation Sept City of Glendale Sedona CC Fountain Hills CC NE I-40 Corridor PACT Tombstone CC Wickenburg CC 2/1 Ins. Date(s) Advertisers Jan/Feb Navajo Nation Scottsdale CVB Tucson CVB Sp/Mat (ADV) Funding Type 10/16 Issuance: 6x Median Age: 48.8 Median HHI: $66,641 AAA: Westways Circ: 3,600,000 19 St. Patrick's Grand Canyon CC Sp/Mat (ADV) Funding Type AAA: Living Circ: 473,462 LPM Only-4 wks March 5 12 26 Presidents Day NFL Playoffs Sweeps 19 Valentine's Day Ins. Date(s) Advertisers Nov/Dec Kingman Area CC Sp/Mat (ADV) Funding Type 6/30 Issuance: 6x Median Age: 47 Median HHI: $74,699 Arizona Drive Guide Circ: 150,000 Ins. Date(s) Advertisers Winter 2006 Fountain Hills CC City of Glendale Rim County Regional CC Lake Havasu CVB Wickenburg CC Graham County CC Tombstone CC Sp/Mat (ADV) Funding Type 10/27 Issuance: 4x Median Age: Median HHI: Arizona OSVG Circ: 620,000 Jan Greater PHX CVB Peoria CC Tucson CVB AZ Travel Parks Flagstaff CVB Bullhead Area CC City of Chandler Cochise County Fountain Hills CC Gila River Indian City of Glendale Globe/Miami CC Kingman Area CC Northeast I-40 PACT Santa Cruz Scottsdale CVB Sedona CC Williams Grand 9/9 Ins. Date(s) Advertisers Issuance: Annual Median Age: 46 Median HHI: $142,000 Sp/Mat (ADV) Funding Type Arizona Office of Tourism Spring 2007 Foutain Hills CC City of Glendale Casa Grande CC PACT Peoria CC Rim County Regional CC Town of Pinetop Lakeside Lake Havasu CVB Graham County CC Notheast I-40 Corridor Page Lake Powell Tombstone CC Navajo Nation 1/27 FY07 Media Plan Page 27 of 32 TEAM Month Week Arizona Professional T Circ: 85,000 Ins. Date(s) Advertisers 26 July 3 10 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 27 December 4 11 18 Issuance: Annual Median Age: 43 Median HHI: $86,000 25 1 January 8 15 22 Jan City of Chandler Tucson CVB Flagstaff CVB Kingman Area CC Northeast I-40 Peoria CC 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 Williams Grand 9/9 Sp/Mat (ADV) Funding Type Arizona Reiseplaner Circ: 85,000 Oct Scottsdale CVB Tucson CVB Flagstaff CVB PACT Page Lake Powell Williams Grand Canyon 8/25 Ins. Date(s) Advertisers Issuance: Bi-Annual Median Age: Median HHI: Sp/Mat (ADV) Funding Type Arizona Republic/Tucso Ins. Date(s) Advertisers Circ: 587,159 Issuance: Daily Median Age: 48 Median HHI: $48,000 Sp/Mat (ADV) Funding Type Audubon Circ: 400,000 Nov Lake Havasu CVB White Mtns PACT June Tucson CVB City of Chandler Flagstaff CVB White Mtns Partnership City of Bisbee PACT 11/5 6/10 Ins. Date(s) Advertisers March Fountain Hills CC Navajo Nation Cochise County Sp/Mat (ADV) Funding Type 1/1 Issuance: 6x Median Age: 50 Median HHI: $77,415 AZFamily.com Circ: 8 Million/month Ins. Date(s) Advertisers Issuance: Online Median Age: Median HHI: Arizona Hotel & Lodging Camp Verde CC Casa Grande CC City of Chandler Cochise County Tourism Graham County CC Navajo Nation PACT Scottsdale CVB White Mtns Partnership Sp/Mat (ADV) Funding Type Canadian Traveller Circ: 14,000 Ins. Date(s) Advertisers Sept Greater Phx CVB Scottsdale CVB Tucson CVB Flagstaff CVB Lake Havasu CVB PACT Williams Grand Page Lake Powell Tombstone CC Sedona CC Sp/Mat (ADV) Funding Type 7/15 Issuance: Monthly Median Age: Median HHI: Arizona Office of Tourism FY07 Media Plan Page 28 of 32 TEAM Month Week East Valley Tribune Circ: 112,909 Ins. Date(s) Advertisers 26 July 3 10 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 27 December 4 11 18 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 Issuance: Daily Median Age: Median HHI: $75,000 Sp/Mat (ADV) Funding Type Experience Arizona Circ: 45,000 Ins. Date(s) Advertisers Jan Peoria CC Rim County Williams Grand Northeast I-40 White Mtns Sp/Mat (ADV) Funding Type 10/1 Ins. Date(s) Advertisers Jan-Mar Tucson CVB Flagstaff CVB Page Lake Powell Sp/Mat (ADV) Funding Type 10/15 Issuance: 4x Median Age: Median HHI: Los Angeles Magazine Circ: 150,000 Ins. Date(s) Advertisers Issuance: Montly Median Age: 51.5 Median HHI: $137,500 Sp/Mat (ADV) Funding Type 2 April 9 16 Apr City of Bisbee Globe/Miami CC PACT Lake Havasu CVB Wickenburg CC 3/30 Issuance: Annual Median Age: Median HHI: Group Tour Circ: 14,603 26 23 30 May 7 14 21 May Tucson CVB PACT City of Glendale Sedona CC Lake Havasu CVB City of Douglas Cochise County City of Bisbee Globe/Miami CC 5/4 28 4 June 11 18 25 Oct Fountain Hills CC Sedona CC PACT 8/15 Mar Tucson CVB Williams Grand National Geographic Ad Ins. Date(s) Circ: 525,000 Advertisers Issuance: 10x Median Age: 40.4 Median HHI: $72,729 12/15 Sp/Mat (ADV) Funding Type Native Peoples Circ: Ins. Date(s) Advertisers Jan/Feb Scottsdale CVB Fountain Hills CC Navajo Nation Town of Pinetop Lakeside PACT Page Lake Powell Sp/Mat (ADV) Funding Type 11/1 Issuance: 6x Median Age: 56 Median HHI: $111,000 Phoenix Magazine Circ: 65,095 Ins. Date(s) Advertisers Issuance: Monthly Median Age: 46 Median HHI: $131,369 Sp/Mat (ADV) Funding Type Arizona Office of Tourism Oct City of Glendale Peoria CC Town of Pinetop Wickenburg CC PACT Globe/Miami CC City of Bisbee 8/14 Feb City of Glendale Peoria CC Town of Pinetop Globe/Miami CC City of Bisbee 12/15 FY07 Media Plan Page 29 of 32 TEAM Phoenix OVG Circ: 300,000 Month Week Ins. Date(s) Advertisers 26 July 3 10 17 24 August 31 7 14 21 September 28 4 11 18 Issuance: Annual Median Age: 44 Median HHI: $66,903 Ins. Date(s) Advertisers Issuance: 1x Median Age: 45-64 Median HHI: $100,000+ Sp/Mat (ADV) Funding Type Preprint (Winter)\ Circ: 825,000-1,225,000 23 November 30 6 13 20 Nov City of Glendale Flagstaff CVB Fountain Hills CC Santa Cruz City of Chandler Graham County CC Sedona CC Tombstone CC 27 December 4 11 18 January 8 15 22 Ins. Date(s) Advertisers Jan Scottsdale CVB Tucson CVB Flagstaff CVB Sedona CC Lake Havasu CVB Camp Verde CC PACT Williams Grand Bullhead Area CC Cochise County Graham County CC Page Lake Powell Sp/Mat (ADV) Funding Type 10/27 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 May Flagstaff CVB White Mtns Lake Havasu CVB Cape Verde CC Bullhead Area CC City of Bisbee Sedona CC Cochise County Graham County CC PACT Page Lake Powell Tombstone CC 2/23 Ins. Date(s) Advertisers Issuance: 1x Median Age: 25-54 Median HHI: $75,000+ Sp/Mat (ADV) Funding Type Sunset Magazine Circ: 452,000 1 Sept Tucson CVB Greater Phx CVB Flagstaff CVB Lake Havasu CVB PACT Bullhead Area CC Camp Verde CC Cochise County Graham County CC Page Lake Powell Sedona CC Tombstone CC 7/17 Issuance: 1x Median Age: 45-64 Median HHI: $100,000+ Preprint (AZ/CA) Circ: 500,000-850,000 25 8/24 Sp/Mat (ADV) Funding Type Preprint (Fall) Circ: 825,000-1,025,000 25 October 2 9 16 Ins. Date(s) Advertisers Nov Sp/Mat (ADV) Funding Type 9/1 Issuance: Monthly Median Age: 51 Median HHI: $82,276 Arizona Office of Tourism FY07 Media Plan Page 30 of 32 TEAM Month Week Sunset Magazine-Trave Ins. Date(s) Circ: 1,450,000 Advertisers SW/MTN Circ: 290,000 Issuance: 2x Median Age: 51 Median HHI: $82,276 26 July 3 10 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 Nov (Full Circ) Cochise County Navajo Nation Sedona CC Ins. Date(s) Advertisers December 4 11 18 25 1 January 8 15 22 29 February 5 12 19 26 March 5 12 19 26 2 April 9 16 23 9/1 Sp/Mat (ADV) Funding Type Traffic Pulse Circ: 27 30 May 7 14 21 May (SW/MTN Fountain Hills CC Sedona CC Wickenburg CC Camp Verde CC City of Bisbee Grand Canyon CC Kingman Area CC Northeast I-40 PACT Williams Grand 28 4 June 11 18 25 3/1 Scottsdale CVB Issuance: Traffic Sponsor Median Age: Median HHI: Sp/Mat (ADV) Funding Type Travel Agent Circ: 46,004 Ins. Date(s) Advertisers Jan Navajo Nation Lake Havasu CVB Sp/Mat (ADV) Funding Type 12/1 Ins. Date(s) Advertisers Jan Scottsdale CVB Fountain Hills CVB Rim County Town of Pinetop Wickenburg CC Tombstone CC Sp/Mat (ADV) Funding Type 10/20 Issuance: Weekly Median Age: Median HHI: True West Circ: 45,000 Issuance: 10x Median Age: 45 Median HHI: $85,000 Tucson Lifestyle Circ: 57,000 Apr Fountain Hills CC Navajo Nation Northeast I-40 Corridor Rim County Regional Town of Pinetop Kingman Area CC PACT Page Lake Powell City of Benson 1/5 Ins. Date(s) Advertisers June Tucson CVB PACT City of Bisbee Sedona CC Sp/Mat (ADV) Funding Type 4/5 Issuance: Monthly Median Age: 57 Median HHI: $172,300 Tucson OVG Circ: 150,000 Ins. Date(s) Advertisers Issuance: 2x Median Age: 41 Median HHI: $70,118 Sp/Mat (ADV) Funding Type Arizona Office of Tourism Aug-Jan City of Douglas Wickenburg CC City of Bisbee Cochise County Tourism Graham County CC Santa Cruz Tourism Tombstone CC 7/1 Feb-Jul City of Douglas Wickenburg CC City of Bisbee Cochise County Tourism Graham County CC Santa Cruz Tourism Tombstone CC 11/8 FY07 Media Plan Page 31 of 32 TEAM US Airways Circ: 375,000 Month Week Ins. Date(s) Advertisers Issuance: Monthly Median Age: 48 Median HHI: $140,409 Sp/Mat (ADV) Funding Type Valley Guide Circ: 70,000 17 24 August 31 7 14 21 September 28 4 11 18 25 October 2 9 16 23 November 30 6 13 20 Nov Tucson CVB Town of Pinetop Gila River Indian PACT White Mtns Lake Havasu CVB Wickenburg CC 9/15 Ins. Date(s) Advertisers Oct-Dec City of Glendale City of Chandler PACT Wickenburg CC Sp/Mat (ADV) Funding Type 7/28 Issuance: 4x Median Age: 44 Median HHI: $66,903 W'est Circ: 120,000 26 July 3 10 27 December 4 11 18 1 January 8 15 22 29 February 5 12 19 Feb Greater Phx CVB Scottsdale CVB Tucson CVB Town of Pinetop Lake Havasu CVB 26 March 5 12 19 26 2 April 9 16 23 30 May 7 14 21 28 4 June 11 18 25 12/4 Jan Sedona CC PACT Page Lake Powell Flagstaff CC Navajo Nation Lake Havasu CVB 10/15 Ins. Date(s) Advertisers Issuance: Annually Median Age: Median HHI: Sp/Mat (ADV) Funding Type Arizona Office of Tourism 25 FY07 Media Plan Page 32 of 32