A r i z o n a To u r i s m
S t a t i s t i c a l R e p o r t 2 0 0 3

2003 Arizona

Statistical

Arizona

Report

Office

1110 W. Washington St, Suite 155
Phoenix, AZ 85007

of

Tourism

Arizona Statistical Report is a publication of the Research and Strategic Planning Division of the Arizona Office of Tourism
Janet Napolitano, Governor, State of Arizona
Margie Emmermann, Director

p.602.364.3700

AnnDee Johnson, Director, Research and Strategic Planning

f.602.364.3701

Eileen O’Connell, Research Manager
The Arizona Office of Tourism (AOT) is an equal employment opportunity
agency. If you need this publication in an alternative format, please contact
the ADA Coordinator at the AOT, (602) 364-3718 for more information.

research@azot.com

Total Overnight Visitor Profile — 2002
Total Number of Domestic Visitors

27.8 million

Average Length of Stay

4.1 days

Average Travel Party Size

2 People

Average Annual Household Income

$72,000

Average Age of Head of Household

45

Daily Expenses Per Person

$106.26

Total Spending Per Person

$435.67

Direct Spending

$12.14 billion

Information in this report was provided by:
1. Arizona Department of Economic Security
2. Arizona Department of Commerce
3. Arizona Department of Revenue
4. Arizona State Parks
5. D.K. Shifflet and Associates, Ltd.
6. National Park Service
7. Smith Travel Research
8. U.S. Department of Commerce, Tourism Industries
Cover Photographer Provided by: AOT, courtesy of
Mead Publishing Inc., Four Peaks Arizona

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2

2003 Arizona

Statistical

Report

Table of Contents

Arizona Quick Facts

4

Introduction

5

Arizona Lodging Performance

6

County Lodging Performance

7

Arizona Tourism Related Tax Revenues

8

Arizona Airport Passenger Traffic

9

Arizona State Parks Visitation

10

Arizona National Parks Visitation

12

Domestic Overnight Visitor Profiles

14

Resident Visitor Profile

17

Non-Resident Visitor Profile

19

Business Visitor Profile

21

Leisure Visitor Profile

23

Resident Leisure Visitor Profile

25

Non-Resident Leisure Visitor Profile

27

Arizona International Visitor Profiles

29

Total Overseas

45

To Phoenix

32

To Tucson

34

To Grand Canyon

36

From Japan

38

From Germany

40

From United Kingdom

42

From Mexico Air

44

From France

46

From Canada

48

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2003 Arizona

Statistical

Report

Arizona Quick Facts
State Population: 2002

State Slogan:

“The Grand Canyon State”

State Motto:

Ditat Deus, God Enriches

State Bird:

The Cactus Wren

State Tree:

The Palo Verde Tree

State Flower:

The Saguaro Cactus Bloom

State Gemstone:

Turquoise

Area:

113,956 square miles, the sixth-largest state in the U.S.

5,472,750

Population By County
Apache

70,105

Cochise

121,040

Coconino

122,770

Gila

53,015

Graham

34,490

Greenlee

8,605

La Paz

20,365

Maricopa

3,296,250

Mohave

166,465

Navajo

101,615

Pima

890,545

Pinal

192,395

Santa Cruz

39,840

Yavapai

180,260

Yuma

169,760

Source: Arizona Department of Commerce

Top Tourist Attractions

2003
Attendance

2003 Attendance

Top Natural Tourist Attractions

1. Bank One Ballpark

2,615,857

1. Grand Canyon National Park

4,124,900

2. Tempe Town Lake

2,500,000

2. Saguaro National Park

3,437,077

3. London Bridge

1,141,563

3. South Mountain Park

2,000,000

4. America West Arena

1,120,000

4. Glen Canyon National Rec. Area

1,896,796

5.The Phoenix Zoo

1,500,000

5. Lake Mead National Rec. Area

1,661,889
1,500,000

6. Arizona State University Sun Devil Stadium

620,000

6. Coronado Nat. Forest & Sabino Canyon

7. WestWorld of Scottsdale

600,454

7. Canyon de Chelly

883,043

8. Rawhide Western Town & Steakhouse

600,000

8. Montezuma Castle Nat. Monument

634,965

9. Tombstone

500,000

9. Petrified Forest Nat. Park

586,364

10. Arizona-Sonora Desert Museum

460,000

10. Lake Pleasant Regional Park

542,470

www.azot.com

Source: Arizona Office of Tourism

4

2003 Arizona

Statistical

Report

Introduction
The
Arizona
Tourism
Statistical
Report
2003
is
a
comprehensive, concise and readily
usable statistical reference source on
the Arizona tourism industry. The
specific purposes of the report are to
develop and disseminate tourismrelated statistics that provide a broad
overview of the Arizona’s tourism
industry over time, and to provide
information on both domestic and
international visitors to the state and

their travel behaviors.
The report includes fast facts
about Arizona, an overview of the
tourism industry, including historical
visitation and direct spending trends,
an analysis of key industry sectors such
as hotel/motel and state and national
parks, and profiles of visitors to
Arizona. The focus of the report is on
Arizona’s domestic overnight visitors.
Tourism is defined as any trip from
home that includes an overnight stay or
a day trip which is 50 or more miles one
way from home that is not part of the
normal routine.
The Westin La Paloma Resort, Tucson, AZ
Although every effort has been
made to make this report as
“...purpose of the
comprehensive as possible by touching
report is to develop and
on many topics, it is not exhaustive.
disseminate tourismThis report can serve as a starting point
and guide to more detailed collections
related statistics that
of data. The most current data are
provide a broad
available on the Arizona Office of
overview of Arizona’s
Tourism web site: www.azot.com.

tourism industry over
time...”

Native American Dancer at Casa Grande, AZ

Executive Summary
In 2003, Arizona hosted a record
27.8 million domestic overnight
visitors, up 3.6 percent from 2002
when the state hosted 26.9 million
domestic
overnight
visitors.
Nationally, the total overnight travel
volume increased 5.4 percent.
Direct Spending among domestic
overnight travelers to Arizona rose 1
percent, from $12.01 billion in 2002
to $12.14 billion in 2003 setting a
record for overall direct spending by
visitors.
From 2002 to 2003, average party
size among total domestic overnight
travelers stayed at 2 persons per trip.
In 2003, couples made up 38 percent
of all visiting parties increasing 3

percent from 2002.
The average Arizona domestic
overnight visitor spent $106.26 per
person per day in 2003, down slightly
from $108.49 in 2002.
The majority of travelers, 40
percent, came to Arizona mainly to
visit friends and relatives. But 18
percent came to visit for a getaway
weekend, which increased 5 percent
from 2002. This follows the travel
trend of shorter trips in 2003.
Arizona experienced a 15 percent
decline in overseas visitors in 2003,
while the U.S. saw a decline of 4%.

Antelope Canyon, AZ

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2003 Arizona

Statistical

Report

Arizona Lodging Performance
During 2003, the lodging industry
started to make a recovery in Arizona. All
of the five lodging indicators: occupancy,
average daily room rate (ADR), revenue
generated per available room (RevPAR),
demand, and supply increased in 2003.
Arizona’s occupancy rate outperformed
the nation by growing 2.7 percent, up to
59.9 percent, while the nation’s
occupancy rate only increased by 0.2
percent to 59.2 percent.
Statewide,
Arizona grew 0.5 percent in Average Daily
Rate, up to $82.94 from $82.53 in 2002.
RevPAR was up 3.3 percent in 2003 to
$49.69.
Directly related to the increased
numbers, both demand and supply

statewide increased during 2003, up 4.9
percent and 2.3 percent, respectively.
Statewide demand was 21.5 million
rooms and statewide supply was 36.0
million rooms.
Metro Phoenix occupancy rates
had a strong year, rising 3.5 percent, to
59.7 percent from 57.7 percent in 2002.
Average Daily Rates increased by 0.7
percent, up to $94.12 from $93.48 in
2002. RevPAR also increased in 2003,
up 4.2 percent to $56.18.
Metro Tucson occupancy rates
increased by 4.9 percent, up to 61.7
percent from 58.8 percent in 2002.
Average Daily Rates declined for the

second year in a row, this time by 4.4
percent, down to $76.69 from $80.25 in
2002. Similar to the metro Phoenix area,
RevPAR for Metro Tucson increased by
0.2 percent, up to $47.32 in 2003.
Room demand increased by 4.8 percent,
while room supply stayed flat.
The non-metro areas of Arizona
experienced slight gains in all five
indicators.
Occupancy was up 0.7
percent from 2002, and RevPAR was up
2.4 percent from 2002. Average Daily
Rates were up slightly to $64.70, up
from $63.62 in 2002. Rooms demanded
increased by 1.8 percent, from 6.16
million in 2002 to 6.27 million in 2003.

Average Daily
Occupancy

RevPAR

Rate

2003

% Change

2003

% Change 2003

United States
Mountain
Region
State of
Arizona

59.2%

0.2%

$83.28

-0.1%

61.4%

0.8%

$83.79

59.9%

2.7%

Metro Phoenix

59.7%

Metro Tucson
Non-Metro AZ

Demand

Supply

% Change

2003

% Change

2003

% Change

$49.34

0.2%

959.9 mil

1.6%

1.62 bil

1.9%

0.6%

$51.43

1.4%

118.8 mil

2.1%

193.6 mil

1.2%

$82.94

0.5%

$49.69

3.3%

21.5 mil

4.9%

36.0 mil

2.3%

3.5%

$94.12

0.7%

$56.18

4.2%

12.0 mil

7.1%

20.1 mil

3.1%

61.7%

4.9%

$76.69

-4.4%

$47.32

0.2%

3.27 mil

4.8%

5.3 mil

0.0%

59.5%

0.7%

$64.70

1.7%

$38.47

2.4%

6.27 mil

1.8%

10.5 mil

1.0%

Percent Change

Statewide Lodging Peformance
6%
4%
2%
0%
-2%
-4%
-6%
-8%

4.0%
2.6%

2.4%
1.4%
-3.1%

1.7%

1.7%

-0.6%

-1.4%

-1.5%
-1.9%

3.3%
2.7%
0.5%

-1.0%

-4.7%

-4.4%
-6.1%

1998

1999

2000

Occupancy Rates

2001

ADR

2002

2003

RevPAR
Source: Smith Travel Research

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2003 Arizona

Statistical

Report

Arizona Lodging Performance

2003 County Lodging Performance
Occupancy

Room Rate

RevPAR

Demand

Supply

Apache

52.6%

$68.77

$36.14

172,442

328,135

% Change from 2002

13.4%

0.7%

14.0%

13.2%

0%

Cochise

63.2%

$51.11

$32.28

560,305

886,984

% Change from 2002

-3.8%

0.2%

-1.2%

-1.4%

2.6%

Coconino

58.2%

$65.07

$37.86

2,201,007

3,782,780

% Change from 2002

2.1%

0.9%

2.9%

1.5%

-0.5%

Gila

56.7%

$56.31

$31.92

219,316

386,900

% Change from 2002

-1.9%

2.2%

0.2%

-2.0%

0%

Graham

51.8%

$57.25

$29.65

71,445

137,970

% Change from 2002

-6.5%

4.1%

-2.7%

-6.6%

0%

Greenlee

n/a

n/a

n/a

n/a

n/a

% Change from 2002

n/a

n/a

n/a

n/a

n/a

La Paz

n/a

n/a

n/a

n/a

n/a

% Change from 2002

n/a

n/a

n/a

n/a

n/a

Maricopa

60.1%

$99.91

$60.04

11,788,429

19.618,280

% Change from 2002

3.4%

0.9%

4.4%

6.9%

3.3%

Mohave

59.1%

$51.08

$30.18

904,639

1,530,962

% Change from 2002

-5.3%

8.2%

2.4%

-4.2%

1.1%

Navajo

54.6%

$55.53

$30.30

630,603

1,155,590

% Change from 2002

-1.8%

3.3%

1.3%

-0.9%

1.0%

Pima

61.2%

$78.93

$48.33

3,249,890

5,307,100

% Change from 2002

2.9%

-2.0%

0.8%

2.9%

0%

Pinal

58.3%

$54.51

$31.75

332,749

571,225

% Change from 2002

-7.0%

1.7%

-5.5%

-7.1%

0%

Santa Cruz

64.4%

$67.54

$43.5

214,624

333,245

% Change from 2002

5.6%

-4.0%

1.3%

5.5%

0%

Yavapai

64.3%

$93.07

$59.85

1,072,888

1,668,436

% Change from 2002

2.1%

2.3%

4.4%

3.2%

1.2%

Yuma

67.0%

$56.79

$38.06

576,541

860,305

% Change from 2002

5.7%

2.1%

8.0%

5.8%

0%

Source: Smith Travel Research, N/A: Not Available

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2003 Arizona

Statistical

Report

Arizona Tourism Related Tax Revenues
In 2003, tourism sectors
(lodging, restaurant/bar, retail, and
amusements) generated more than
$435 million in tax revenue, a 4.9
percent increase over 2002.
A
positive sign that people are traveling
and the economy is not only stable,
but gaining ground. In all tourism
sectors, tax revenues out performed
2002 levels, by as much as 5.3%.
Both
restaurant/bar
and

retail categories shared the largest
increase in tourism tax revenues, up
5.3 percent from 2002. The retail
category drew in $249 million, while
the
restaurant/bar
category
generated over $91 million. Another
strong gain was in the lodging
category, up 3.9 percent from 2002,
with total tourism tax revenues of
more than $91.3 million.

“In 2003, tourism
sectors (lodging,
restaurant/bar, retail,
and amusements)
generated more than
$435 million in tax
revenue, a 4.9 percent
increase over 2002.”

Arizona Tourism Related Tax Revenues
2003

2002

% Change

Hotel/Motel

$91,393,280

$88,002,533

3.9%

Restaurant/Bar

$91,386,645

$86,794,122

5.3%

Retail

$249,942,254

$237,452,048

5.3%

$2,857,911

$2,840,866

0.6%

$435,580,090

$415,089,569

4.9%

Amusements
Total

Tourism Related Tax Revenues
$500

$384.78

$400

In Billions

$328.34

$398.99

$415.09

$435.58

$357.68

$300

$200

$100

$0
1998

1999

2000

2001

Source: Arizona Department of Revenue

2002

2003

Tourism sectors as defined by the Tourism Economic Impact Model (TEIM) developed by the Travel Industry Association of America, and
adapted for Arizona by Northern Arizona University, include: lodging, restaurant/bar, retail, and amusements. TEIM model produced the
following percentages, which are used to figure gross sales attributable to tourism: lodging (95%), restaurant/bar (23.62%), retail (10.91%),
and amusements (6.43%).

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2003 Arizona

Statistical

Report

Arizona Airport Passenger Traffic
Please prepare for takeoff. In
2003, the airline industry showed a
strong performance in Arizona. Even
though leisure travel trips continued to
be shorter, closer to home, and drive
destinations, Phoenix Sky Harbor
became the 6th busiest airport in the
world for passenger traffic. In 2003,
more than 41 million passengers passed
through Arizona’s airports, an increase
of 4.8 percent from the previous year.

Sky Harbor experienced the
strongest increase of 5.3 percent with
over 37 million people passing through
its gates. The Yuma International
Airport increased 4.4 percent from
the previous year, tracking 108,187
passengers.
The Grand Canyon
National Park Airport increased
slightly, 0.9 percent to 664,932
passengers. The Tucson International
Airport stayed flat this year with
3,508,868 visitors.

“In 2003, more
than 41 million
passengers passed
through Arizona’s
airports, an
increase of 4.8
percent from the
previous year.”

Arizona Airport Passenger Traffic
2003

2002

% Change

664,932

658,889

0.9%

Phoenix Sky Harbor

37,423,502

35,534,198

5.3%

Tucson International

3,508,868

3,507,883

0.0%

108,187

105,639

2.4%

41,705,489

39,806,609

4.8%

Grand Canyon

Yuma International
Total

Source: Information supplied by the airports themselves

Percent Change

Airport Passenger Traffic
15%
10%
5%
0%
-5%
-10%
-15%
-20%
-25%
-30%

12.1%

-1.7%

5.8%
0.9%

5.3%

0.3%

6.7%

4.6%

1.1%
-1.2%

2.2%

0.0%
0.9%
-3.3%

-5.8%
-15.7%

-19.5%
-27.4%

97-98
Phoenix Sky Harbor

98-99

99-00

00-01

Tucson International

01-02

02-03

Grand Canyon NP Airport
Source: Information supplied by the airports themselves

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2003 Arizona

Statistical

Report

Arizona State Parks Visitation
visitation at 69,240, which increased
“The biggest increase of
The Arizona State Parks 9.8 percent from the previous year.
visitation was at Slide
visitation was down 3.9% for the
Rock Park just outside of
Visitation at Alamo Lake in
entire year. There are 28 state parks
throughout the state and 21 of them the Western part of the state
Sedona, increasing 31.3
decreased in visitation rates for this decreased by 28.3 percent and Roper
percent with visitation
year. There were large impacts due Lake, next to Safford, dropped 23.3
totaling 229,770.”
to the increased drought in 2003; percent from the previous years.
water levels at lakes were low and
streams/rivers were dry.
Also,
Top 5 Most Visited State Parks
because of the drought, there were
heavy fire restrictions throughout the State Park
2003
state at a majority of recreation areas
Lake Havasu
369,317
for a large portion of the year.

Slide Rock

229,770

The largest increase of
visitation was at Slide Rock Park just Patagonia Lake
outside of Sedona, increasing 31.3
percent with visitation totaling Kartchner Caverns
229,770. The Tonto National Bridge in
Catalina
the Central Eastern part of the state
increased 12.7 percent and Fool
Hollow Lake near Show Low had

202,230
183,976
119,698
Source: Arizona State Parks

Arizona State Parks Visitation - 2003
2.60
2.54
2.50

In Millions

2.42
2.40
2.30

2.29

2.28
2.25
2.19

2.20
2.10
2.00
1998

1999

2000

2001

2002

2003

Source: Arizona State Parks

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2003 Arizona

Statistical

Report

Arizona State Parks Visitation
2003

2002

% Change

2,193,417

2,281,358

-3.9%

Alamo Lake

51,487

71,762

-28.3%

Boyce Thompson

70,949

84,944

-16.5%

Buckskin Mountain

94,461

93,867

0.6%

Catalina

119,698

116,168

3.0%

Cattail Cove

109,280

109,645

-0.3%

Dead Horse Ranch

87,216

103,215

-15.5%

Fool Hollow Lake

69,240

63,083

9.8%

Fort Verde

15,282

17,007

-10.1%

Homolovi

18,692

20,358

-8.2%

Jerome

47,235

54,440

-13.2%

Kartchner Caverns

183,976

191,661

-4.0%

Lake Havasu

369,317

407,759

-9.4%

Lost Dutchman

67,765

76,664

-11.6%

Lyman Lake

23,745

23,153

2.6%

McFarland

3,208

3,542

-9.4%

Oracle

8,778

10,239

-14.3%

Patagonia Lake

202,230

207,235

-2.4%

Picacho Peak

58,346

60,575

-3.7%

Red Rock

70,782

78,437

-9.8%

Riordan Mansion

23,166

23,432

-1.1%

Roper Lake

36,703

44,601

-17.7%

San Rafael

0

0

0.0%

Slide Rock

229,770

175,036

31.3%

Tombstone Courthouse

49,061

63,935

-23.3%

Tonto Natural Bridge

96,663

85,751

12.7%

Tubac Presidio

17,121

19,200

-10.8%

Yuma Crossing

13,479

14,116

-4.5%

Yuma Prison

55,767

61,533

-9.4%

All Parks

Source: Arizona State Parks

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2003 Arizona

Statistical

Report

Arizona National Parks Visitation
Visitation at the Arizona National
Parks visitation was up 0.9 percent in
2003, with 11,542,278 people going
through the gates at the 21 parks
throughout the state. Some significant
increases occurred in the northern region:
Canyon de Chelly National Monument
increased 14.3 percent, Navajo National
Monument was up 21.7 percent, and
Wupatki National Monument was up 12.6
percent. Only 4 parks, Chiricahua, Glen
Canyon, Hubbell Trading Post, and Organ
Pipe Cactus had lower visitation in 2003
than 2002.
The Grand Canyon had the
highest number of visitors at 4,124,900
increasing 3.1 percent from the previous
year. Lake Mead followed with 1,661,889
visitors, staying relatively the same over
2002 and Glen Canyon dropped 9.5

percent, and welcoming 1,457,457
visitors in 2003.

Top 5 Most Visited National Parks
National Park

2003

Grand Canyon NP

4,124,900

Lake Mead NRA

1,661,889

Glen Canyon NRA

1,457,457

Canyon de Chelly NM

883,043

Montezuma Castle NM

637,024
Source: National Park Service

“Only 4 parks,
Chiricahua, Glen Canyon,
Hubbell Trading Post,
and Organ Pipe Cactus
had lower visitation in
2003 than 2002.”

A r iz o n a N a t io n a l P a r k s V is it a t io n - 2 0 0 3
1 3 .5 0
1 3 .3 4
1 3 .1 7

1 3 .1 1

1 3 .0 0

In Millions

1 2 .5 0
1 2 .2 9

1 2 .0 0

1 1 .4 4

1 1 .5 0

1 1 .0 0

1 0 .5 0
1998

1999

2000

2001

2002

Source: National Park Service

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2003 Arizona

Statistical

Report

Arizona National Parks Visitation
2003

2002

% Change

11,542,278

11,441,435

0.9%

Canyon de Chelly NM

883,043

772,620

14.3%

Casa Grande NM

85,803

85,375

0.5%

Chiricahua NM

44,976

67,040

-32.9%

Coronado NM

89,309

87,311

2.3%

Fort Bowie NHS

8,445

8,290

1.9%

Glen Canyon NRA**

1,457,457

1,610,334

-9.5%

Grand Canyon NP

4,124,900

4,001,974

3.1%

163,883

196,874

-16.8%

1,661,889

1,656,626

0.3%

Montezuma Castle NM

637,024

643,645

-1.0%

Navajo NM

73,380

60,282

21.7%

Organ Pipe Cactus NM

271,517

294,434

-7.8%

Petrified Forest NP

586,245

574,898

2.0%

Pipe Spring NM

56,530

54,734

3.3%

Saguaro NP

635,506

615,045

3.3%

Sunset Crater Volcano NM

159,073

150,664

5.6%

Tonto NM

59,216

57,328

3.3%

Tumacacori NHP

52,296

48,438

8.0%

Tuzigoot NM

115,216

112,167

2.7%

Walnut Canyon NM

110,411

106,962

3.2%

Wupatki NM

266,159

236,394

12.6%

All Arizona Parks

Hubbell Trading Post NHS
Lake Mead NRA**

**These

visitation numbers are for Arizona Visitors only

Source: National Parks Service

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13

2003 Arizona

Statistical

Report

Domestic Overnight Visitation
All
domestic
overnight
visitation information was gathered by
D.K. Shifflet and Associates by using a
mail panel that is stratified to match
the census. 45,000 questionnaires are
mailed monthly and the returned
sample
is
re-balanced
demographically.
In 2003, Arizona hosted 27.8

million domestic overnight visitors, up
3.6 percent from 2002 when Arizona
hosted
26.9
million
domestic
overnight visitors.
U.S. domestic
overnight travel volume increased
also, up 5.4 percent.
The
increase
of
total
domestic overnight person-trips was
driven by the leisure segment, which

2003 Total Domestic Overnight Visitors
25.1

26.8

26.8

27.1

26.9

27.8
+3.6

Person Trips

+8.8%
19.3

20.6

20.0

20.7

19.9

21.7

5.8

6.2

6.8

6.4

7.0

-11.3%
6.2

1999

2000

1998

2001

2002

2003

2003 Total Direct Spending
$10.51

$11.13

$12.05

$11.58

$12.01

$12.14

+1.0
+6.2

$7.25

$7.88

$8.14

$7.99

$8.27

$3.91

$3.59

$3.74

2001

2002

$8.79

-10.4%

$3.26

$3.25

1998

1999

2000

$3.35

increased 8.8 percent, from 19.9
million in 2002 to 21.7 million in
2003. Arizona outpaced the U.S.
domestic overnight leisure travel
segment, which increased by 7.0
percent.
The 8.8 percent increase in
total domestic leisure overnight
travel volume was driven by the
increase of domestic overnight
resident leisure travel, up 44.8
percent to 6.1 million in 2003 from
4.2 million in 2002.
Domestic
overnight
business
person-trip
volume
decreased by 11.3 percent, from
7.0 million in 2002 to 6.2 million in
2003. The U.S. domestic overnight
Leisure
Business business travel segment stayed flat,
inching up 0.1 percent.
From
2002
to
2003,
average party size among total
domestic overnight travelers stayed
the same at 2 people per trip.
Spending per person fell
slightly, but total direct spending
among domestic overnight travelers
rose 1.0 percent, from $12.01
billion in 2002 to $12.14 billion in
2003. The average domestic
overnight visitor spent $106 per
person per day in 2003, down
slightly from $108 in 2002.
Domestic
overnight
business
travelers spent the most per
person per day, although this
spending level declined from $140
Leisure
in 2002 to $136 in 2003. Domestic
Business overnight leisure travelers spent
an average of $98 per person per
day in 2003 staying the same from
2002.

2003

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

14

2003 Arizona

Statistical

Report

Total Domestic Overnight Visitor Profile
In 2003, nearly 70 percent
of domestic overnight visitors to
27.8 Million Arizona
originated
from
southwestern U.S. states, including
Arizona.
Top origin markets for
4.1 days
domestic overnight visitors to
Arizona include California and
2
Arizona itself.
Domestic overnight travel
$106.26
party volume in Arizona rose 27.5
percent, from 11.1 million in 2002
$12.14
to 14.2 million in 2003.
Billion

2003 Quick Facts: Visitor Profile
Estimated Volume
Average Length of Stay
Average Party Size
Spending Per Person Per
Day
Total Direct Spending

There were no declines in
average stay length across Arizona’s
domestic overnight segments from
2002 to 2003. The share of couples
traveling to Arizona rose from 35
percent in 2002 to 38 percent in 2003.
Family travel stayed the same from
year to year, making up 23 percent of
travel party composition.
Origin State
Arizona

35.6%

California

27.0%

Nevada

3.0%

Illinois

2.8%

Texas

2.7%

Origin DMA
Phoenix

27.7%

Los Angeles

17.4%

Tucson (Sierra Vista)

7.8%

San Diego

3.1%

Las Vegas

2.6%

Demographics:

Household Income
Average HH Income

Age

Life Stage
$72,000

<$25,000

8%

$25K-$49,999

28%

$50K-$74,999

21%

$75,000+

43%
Education

No College

28%

Attended College

36%

College Degree

22%

Post-Grad. Degree

14%

Average (years)

45.0
31%

18-34/No children

12%

18-34 years

18-34/Children

19%

35-54 years

44%

55+ years

25%

35-54/No children

23%

35-54/Children/<$50K

6%

35-54/Children/$50K+

14%

55+/No children/<$50K

8%

55+/No children/$50K+

16%

Occupation
Manager, Prof.

36%

Tech., Sales, Admin.

20%

Service

6%

Other

14%

Retired

11%

Not Employed

13%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

15

2003 Arizona

Statistical

Report

Total Domestic Overnight Visitor Profile
Trip Behaviors:
Activities

Expenditures

Purpose of Stay

General Spending (Net)

45%

Business

22%

Average (per person per day)

Leisure

78%

Transportation

31.4%

Room

20.6%

Food

20.4%

Outdoor Sports (Net)

Shopping

12.7%

Adventure Sports

3%

Entertainment

10.4%

Hunt/Fish

2%

Other

4.6%

Accommodations
Non-Paid (Net)

37%

Hotel

52%

Paid non/hotel

7%

Other

3%
Transportation

Reservation Type

Auto

Accommodation

59%

Air

30%

Other

11%
Length of Stay

Average

$106.26

4.1 days

1-3 Nights

71%

4-7 Nights

22%

8+ Nights

7%

15%

Toll-Free Number

13%

Other

13%

Corporate Travel

9%

Travel Agent

3%

63%

Quarter 4

24%

6%

Over 1,000 Miles

26%

5%

Direct to Location

Reservation

701-1,000 Miles

8%

3%

24%

10%

26%

Hike/Bike

17%

Quarter 3

501-700 Miles

Nature (Net)

Computer/Internet

37%

21%

4%

13%

No Reservation

301-500 Miles

5%

Boat/Sail

Beach/Waterfront

24%

31%

Golf

National/State Parks

Quarter 2

101-300 Miles

13%

67%

Transportation

6%

21%

Reservation

28%

Under 100 Miles

23%

Entertainment

33%

Reservation Type

660

Shopping

No Reservation

Quarter 1

Average Distance (miles)

35%

Camping

Quarter of Travel

Trip Distance

Dining

Computer/Internet

23%

Other

15%

Toll-Free Number

12%

Corporate Travel

10%

Travel Agent

2%

Party Composition

Eco-Travel
Sightseeing (Net)
Sightseeing
Group Tour

7%
34%
31%
4%

Attractions (Net)

16%

Theme Park

1%

Sporting Event

7%

Night Life

6%

Gamble

3%

Shows

2%

Culture (Net)

17%

Historic Site

8%

Concert/Play/Dance

2%

Museum/Art Exhibit
Festival/Craft Fair

5%
4%

Satisfaction with Destination
Average (10 pt. scale)

7.5

8-10 Excellent

61%

4-7 Fair/Good

33%

1-3 Poor

6%

Avg. Party Size

2.0

One Adult

41%

MM/FF

5%

Average (10 pt. scale)

7.3

3+ Adults

6%

8-10 Excellent

53%

Couples

31%

4-7 Fair/Good

42%

Families

17%

1-3 Poor

5%

Value of Destination

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

16

2003 Arizona

Statistical

Report

Total Domestic Overnight Non-Resident Visitor Profile
2003 Quick Facts: Visitor Profile
Estimated Volume

19.7 Million

Average Length of Stay

4.6 days

Average Party Size

1.9

Spending Per Person Per Day

$112.54

Total Direct Spending

$10.28 Billion

Regional
visitation
was
strong in 2003, representing more
than 40 percent of domestic
overnight visitation, not including
Arizona.
Non-regional travelers
visited Arizona from Illinois, New
York, Minnesota, and Washington.
Spending
per
day
by
domestic overnight non-residents ,

Top 5 Origin DM A's

experienced a slight decrease from
$115 in 2002 to $112.50 in 2003.
In 2003, domestic overnight
non-resident travel volume fell 3.3
percent, from 20.4 million in 2002 to
19.7 million in 2003. The average
stay length went up slightly to 4.6
nights in 2003 from 4.5 nights in 2002.
The average household income for
non-resident travelers rose 1.3
percent from $77,000 to $78,000 in
2003

San
Fransisco
3.7%

Albq./
Santa Fe
3.7%
Las Vegas
4.0%

Los
Angeles
27.1%

San Diego
4.8%

Origin State

Origin DMA

California

41.9%

Los Angeles

27.1%

Nevada

4.6%

San Diego

4.8%

Illinois

4.4%

Las Vegas

4.0%

Texas

4.1%

Alb.—Santa Fe

3.7%

New Mexico

4.0%

San Francisco

3.7%

Copperwynd Resort and Club,
Scottsdale, AZ

Demographics:

Household Income
Average HH Income

$78,000

<$25,000

7%

$25K-$49,999

24%

$50K-$74,999

19%

$75,000+

51%
Education

No College

Age

Life Stage

26%

Attended College

34%

College Grad.

24%

Post-Grad. Degree

16%

18-34/No children

11%

18-34/Children

13%

Average (years)

46.0

18-34 years

24%

35-54 years

48%

55+ years

28%

35-54/No children

27%

35-54/Children/<$50K

5%

35-54/Children/$50K+

16%

55+/No children/<$50K

8%

Service

5%

18%

Other

16%

Retired

11%

Not Employed

10%

55+/No children/$50K+

Occupation
Manager, Prof.

40%

Tech., Sales, Admin.

18%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

17

2003 Arizona

Statistical

Report

Total Domestic Overnight Non-Resident Visitor Profile
Trip Behaviors:
Purpose of Stay

Activities

Expenditures

General Spending (Net)

49%

Business

22%

Average (per person per day)

Leisure

78%

Transportation

34.0%

Room

20.5%

Food

19.6%

Outdoor Sports (Net)

13%

Shopping

11.7%

Adventure Sports

3%

Entertainment

9.6%

Hunt/Fish

2%

Other

4.6%

Accommodations
Non-Paid (Net)

38%

Hotel

52%

Paid non/hotel

7%

Other

3%
Transportation

Reservation Type

Auto

44%

Air

44%

No Reservation

Other

12%

Reservation

4.6 days

Dining

38%

Shopping

25%

Entertainment

24%

Golf

5%

Boat/Sail

4%

Nature (Net)

27%

Hike/Bike

Accommodation

Length of Stay
Average

$112.54

7%

30%

Camping

5%

70%

National/State Parks

15%

Beach/Waterfront

3%

Direct to Location

16%

Computer/Internet

16%

Eco-Travel
Sightseeing (Net)

7%
36%

Other

13%

61%

Toll-Free Number

12%

4-7 Nights

29%

Corporate Travel

5%

Attractions (Net)

16%

8+ Nights

10%

Travel Agent

3%

Theme Park

2%

Sporting Event

6%

Night Life

6%

Gamble

3%

Shows

1%

1-3 Nights

Reservation Type

Quarter of Travel

Transportation

Quarter 1

29%

Quarter 2

24%

No Reservation

29%

Quarter 3

23%

Reservation

71%

Quarter 4

24%
Trip Distance

Average Distance (miles)
Under 100 Miles

912
-

101-300 Miles

9%

301-500 Miles

28%

Computer/Internet

31%

Toll-Free Number

14%

Corporate Travel

14%

Other

10%

Travel Agent

3%

Group Tour

Culture (Net)

34%
3%

17%

Historic Site

10%

Concert/Play/Dance

2%

Museum/Art Exhibit
Festival/Craft Fair

5%
4%

Satisfaction with Destination
Average (10 pt. scale)

7.5

8-10 Excellent

60%

1.9

4-7 Fair/Good

35%
5%

Party Composition
Avg. Party Size

Sightseeing

501-700 Miles

15%

One Adult

44%

1-3 Poor

701-1,000 Miles

9%

MM/FF

6%

Over 1,000 Miles

39%

3+ Adults

5%

Value of Destination
Average (10 pt. scale)
7.2

Couples

31%

Families

14%

8-10 Excellent

50%

4-7 Fair/Good

45%

1-3 Poor

5%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

18

2003 Arizona

Statistical

Report

Total Domestic Overnight Resident Visitor Profile
2003 Quick Facts: Visitor Profile
Estimated Volume

8.1 Million

Average Length of Stay
Average Party Size

2.8 days
2.1

Spending Per Person Per Day
Total Direct Spending

$81.11
$1.85 Billion

The 3.6 percent increase in
total domestic overnight travel
volume was partially the result of the
increase
in
domestic
overnight
resident travel, up 25.3 percent from
6.5 million in 2002 to 8.1 million in
2003.

increase occurred as a result of
increases in both visitor-days, up
22.0 percent, and spending per
person per day, up 9.1 percent.
Spending per day by overnight
residents also went up 9.1 percent
from $74 in 2002 to $81 in 2003.

The average party size among
resident travelers was down 16
percent to 2.1 persons in 2003 from
2.5 in 2002. Direct spending by
domestic overnight resident travelers
increased 33.1 percent, up to $1.85
billion from $1.39 billion. This

Top Activities
Sporting Event,
9%

Eco-Travel 8%
Dining, 27%

Outside of Flagstaff, AZ

Origin DMA

Hike/Bike, 9%

Nat./St. Park,
10%

Shopping, 19%

Phoenix

77.7%

Tucson (Sierra Vista)

21.8%

Sightseeing,
27%

Demographics:
Household Income
Average HH Income

Age

Life Stage
$61,000

18-34/No children

14%

18-34/Children

29%

<$25,000

11%

$25K-$49,999

35%

$50K-$74,999

25%

35-54/No children

16%

$75,000+

29%

35-54/Children/<$50K

9%

35-54/Children/$50K+

11%

55+/No children/<$50K
55+/No children/$50K+

Education
No College

31%

Attended College

40%

College Degree

17%

Post-Grad. Degree

12%

Average (years)

42.0

18-34 years

44%

35-54 years

36%

55+ years

20%
Occupation

Manager, Prof.

29%

Tech., Sales, Admin.

23%

8%

Service

6%

12%

Other

11%

Retired

11%

Not Employed

19%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

19

2003 Arizona

Statistical

Report

Total Domestic Overnight Resident Visitor Profile
Trip Behaviors:
Activities

Expenditures

Purpose of Stay

37%

Business

21%

Average (per person per day)

Leisure

79%

Food

23.8%

Room

21.0%

Transportation

19.6%

Outdoor Sports (Net)

Shopping

17.3%

Adventure Sports

3%

Entertainment

14.0%

Hunt/Fish

4%

Other

4.2%

Golf

3%

Boat/Sail

3%

Accommodations
Non-Paid (Net)

36%

Hotel

52%

Paid non/hotel

8%

Other

4%

Reservation Type

Transportation
Auto

88%

Air

3%

Other

10%

Accommodation

4-7 Nights
8+ Nights

27%

Shopping

19%

Entertainment

1%
12%

Snow Ski

1%

Nature (Net)

24%

37%

Hike/Bike

Reservation

63%

Camping

6%

Computer/Internet

18%

National/State Parks

10%

Toll-Free Number

14%

Beach/Waterfront

2%

Direct to Location

13%

Eco-Travel

8%

90%

Other

12%

9%

Corporate Travel

5%

Travel Agent

1%

2.8 days

1-3 Nights

Dining

No Reservation

Length of Stay
Average

$81.11

General Spending (Net)

2%

Reservation Type

Quarter of Travel

Transportation

Sightseeing (Net)

9%

31%

Sightseeing

27%

Group Tour

6%

Attractions (Net)

18%

Theme Park

1%

Sporting Event

9%

Night Life

6%

Gamble

3%

Quarter 1

26%

Quarter 2

23%

Quarter 3

28%

Other

25%

Quarter 4

23%

Toll-Free Number

10%

Historic Site

6%

Computer/Internet

9%

Concert/Play/Dance

4%

Corporate Travel

3%

Museum/Art Exhibit

4%

Festival/Craft Fair

4%

Trip Distance
Average Distance (miles)

186

Under 100 Miles

18%

101-300 Miles

73%

301-500 Miles

9%

No Reservation

52%

Reservation

48%

Travel Agent

-

Shows

3%

Culture (Net)

17%

Satisfaction with Destination
Party Composition

Average (10 pt. scale)

7.5

8-10 Excellent

63%

Avg. Party Size

2.8

4-7 Fair/Good

30%

One Adult

37%

1-3 Poor

7%

MM/FF

3%

3+ Adults

6%

Couples

30%

Families

25%

Value of Destination
Average (10 pt. scale)

7.5

8-10 Excellent

60%

4-7 Fair/Good

35%

1-3 Poor

5%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

20

2003 Arizona

Statistical

Report

Total Domestic Overnight Business Visitor Profile
2003 Quick Facts: Visitor Profile
Estimated Volume

6.2 Million

Average Length of Stay

4.0 days

Average Party Size

1.4

Spending Per Person Per Day
Total Direct Spending

$136.18
$3.35 Billion

Origin DMA
Phoenix

26.2%

Los Angeles

17.7%

Tucson (Sierra Vista)

7.7%

Salt Lake City

3.5%

Sacramento

2.4%

Domestic
overnight
business person-trips in Arizona
fell 11.3 percent, from 7.0 million
in 2002 to 6.2 million in 2003.
Domestic
overnight
business travelers in Arizona
spent the most per person per
day, although this spending level
declined from $140 in 2002 to
$136 in 2003. The U.S. domestic
overnight business travel segment
stayed flat from 2002 to 2003.
Both regional markets
and longer haul markets were
sources for domestic overnight

business travelers to Arizona in 2003
generating
6.1
million
visitors.
Arizonans led in business travel with
33.5 percent, others came from Utah
— 3.4 percent, Washington – 3.0
percent, Texas - 2.9 percent, Virginia
2.5 percent, and Florida & Indiana –
2.1 percent.

Top 5 Origin States
Washington
3.0%

Near the Superstition Mts.,
Central AZ

Texas 2.9%

Utah 3.4%

Origin State

Arizona
33.5%
California
27.8%

Arizona

33.5%

California

27.8%

Utah

3.4%

Washington

3.0%

Texas

2.9%

Demographics:
Household Income
Average HH Income

Age

Life Stage
$83,000

<$25,000

7%

$25K-$49,999

24%

$50K-$74,999

15%

$75,000+

55%
Education

No College

26%

Attended College

33%

College Degree

21%

Post-Grad. Degree

20%

18-34/No children

10%

18-34/Children

15%

Average (years)
18-34 years

45
25%

35-54 years

53%

55+ years

22%

35-54/No children

25%

35-54/Children/<$50K

9%

Manager, Prof.

47%

35-54/Children/$50K+

19%

Tech., Sales, Admin.

11%

55+/No children/<$50K

6%

Service

5%

55+/No children/$50K+

15%

Other

23%

Retired

7%

Not Employed

7%

Occupation

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

21

2003 Arizona

Statistical

Report

Total Domestic Overnight Business Visitor Profile
Trip Behaviors:
Accommodations

Activities

Expenditures

General Spending (Net)

43%

Non-Paid (Net)

11%

Average (per person per day)

Hotel

82%

Room

34.9%

Paid non/hotel

3%

Transportation

32.2%

Other

3%

Food

16.5%

Outdoor Sports (Net)

7%

Shopping

6.9%

Adventure Sports

4%

Entertainment

4.9%

Hunt/Fish

Other

4.7%

Transportation
Auto

39%

Air

43%

Other

18%

Reservation Type
No Reservation

4.0 days

1-3 Nights

72%

4-7 Nights

22%

8+ Nights

6%
Quarter of Travel

Reservation

2%

Beach/Waterfront

-

15%

Other

14%

Direct to Location

9%

Toll-Free Number

9%

Attractions (Net)

Travel Agent
Reservation Type

4%

Sporting Event

3%

Night Life

5%

Gamble

2%

Quarter 4

21%

Reservation

83%

Eco-Travel
Sightseeing (Net)

8%
17%

Sightseeing

15%

Group Tour

4%

Shows

12%

1%

Culture (Net)

7%

Corporate Travel

42%

Historic Site

4%

Other

19%

Concert/Play/Dance

2%

Computer/Internet

13%

Museum/Art Exhibit

1%

Toll-Free Number

5%

Festival/Craft Fair

2%

Travel Agent

4%

Party Composition

501-700 Miles

15%

Computer/Internet

17%

23%

Nature (Net)

32%

No Reservation

301-500 Miles

-

Corporate Travel

23%

32%

2%

Boat/Sail

84%

Quarter 3

101-300 Miles

Golf

-

1%

Transportation

4%

15%

6%

25%

Under 100 Miles

Entertainment

National/State Parks

Quarter 2

678

16%

Camping

31%

Average Distance (miles)

35%

Shopping

16%

Quarter 1

Trip Distance

Dining

Hike/Bike

Accommodation

Length of Stay
Average

$136.18

Avg. Party Size

1.4

9%

One Adult

75%

701-1,000 Miles

5%

MM/FF

4%

Over 1,000 Miles

26%

3+ Adults

5%

Couples

12%

Families

4%

Satisfaction with Destination
Average (10 pt. scale)

6.9

8-10 Excellent

46%

4-7 Fair/Good

44%

1-3 Poor

10%
Value of Destination

Average (10 pt. scale)

7.0

8-10 Excellent

49%

4-7 Fair/Good

43%

1-3 Poor

8%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

22

2003 Arizona

Statistical

Report

Total Domestic Overnight Leisure Visitor Profile
In 2003 there was a strong
increase of 8.8 percent in the
Estimated Volume
21.7 Million
domestic overnight leisure travel
Average Length of Stay
4.1 days
segment, from 19.9 million in 2002
to 21.7 million in 2003. Arizona
Average Party Size
2.2
outpaced
the
U.S.
domestic
Spending Per Person Per Day
$98.05
overnight leisure travel segment,
Total Direct Spending
$8.79 Billion which increased by 7.0 percent.
Domestic overnight leisure
Origin State
travelers spent an average of $98 per
person per day in Arizona in 2003,
Arizona
36.2%
staying flat from 2002. This segment
California
26.8%
had a higher average travel party size,
Nevada
3.5%
2.2 persons, in comparison to
Illinois
3.2%
Arizona’s total domestic overnight
visitor, 2.0 persons.
New Mexico
2.8%
The most popular activities
2003 Quick Facts: Visitor Profile

among domestic overnight leisure
travelers to Arizona were sightseeing,
dining, entertainment, shopping, and
visiting national/state parks.
Twenty
six
percent
of
Arizona’s domestic overnight leisure
visitors arrived by air in 2003. This
was down 4 percent from 2002, which
is relative to the strong increase of
resident leisure travelers in 2003.

Top 5 Origin DMA's

Central Arizona
San Diego
3.4%

Las Vegas
3.2%

Origin DMA
Phoenix
28.2%

Tucson 7.8%

Los Angeles
17.4%

Phoenix

28.2%

Los Angeles

17.4%

Tucson

7.8%

San Diego

3.4%

Las Vegas

3.2%

Demographics:
Household Income
Average HH Income

$69,000

<$25,000

9%

$25K-$49,999

29%

$50K-$74,999

23%

$75,000+

40%
Education

No College

Age

Life Stage

28%

Attended College

37%

College Degree

22%

Post-Grad. Degree

13%

18-34/No children

13%

18-34/Children

20%

Average (years)
18-34 years

45
33%

35-54 years

41%

55+ years

26%

35-54/No children

23%

35-54/Children/<$50K

6%

Manager, Prof.

33%

35-54/Children/$50K+

13%

Tech., Sales, Admin.

22%

55+/No children/<$50K

8%

Service

6%

55+/No children/$50K+

17%

Other

12%

Retired

12%

Not Employed

15%

Occupation

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

23

2003 Arizona

Statistical

Report

Total Domestic Overnight Leisure Visitor Profile
Trip Behaviors:
Activities

Expenditures

Accommodations

General Spending (Net)

45%

Non-Paid (Net)

45%

Average (per person per day)

$98.05

Hotel

44%

Transportation

31.0%

Paid non/hotel

8%

Food

22.1%

Shopping

15.2%

Outdoor Sports (Net)

14%

Room

14.4%

Adventure Sports

2%

Entertainment

4.9%

Hunt/Fish

3%

Other

3%
Transportation

Auto

64%

Air

26%

Other

10%

Other

4.1 days

1-3 Nights

71%

4-7 Nights

22%

8+ Nights

7%
Quarter of Travel

25%

Entertainment

23%

Golf

5%

Boat/Sail

5%

Snow Ski

1%

Accommodation

Nature (Net)

29%

Reservation

38%

Hike/Bike

62%

Camping

10%
6%

National/State Parks

15%

Beach/Waterfront

4%

Eco-Travel

7%

Computer/Internet

17%

Direct to Location

16%

Toll-Free Number

14%

Other

12%

Sightseeing

36%

Travel Agent

2%

Group Tour

4%

Corporate Travel

1%

Quarter 1

27%

Quarter 2

23%

Reservation Type

Quarter 3

25%

Transportation

Quarter 4

25%
Trip Distance

34%

Shopping

Reservation Type
No Reservation

Length of Stay
Average

4.5%

Dining

No Reservation

43%

Reservation

57%

Sightseeing (Net)

39%

Attractions (Net)

18%

Theme Park

2%

Sporting Event

8%

Night Life

6%

Gamble

3%

Shows

2%

Culture (Net)

19%

Computer/Internet

26%

Historic Site

10%

Toll-Free Number

14%

Concert/Play/Dance

3%

7%

Other

14%

Museum/Art Exhibit

6%

31%

Travel Agent

2%

Corporate Travel

1%

Average Distance (miles)

655

Under 100 Miles
101-300 Miles
301-500 Miles

21%

501-700 Miles

10%

701-1,000 Miles

6%

Over 1,000 Miles

25%

Party Composition

Festival/Craft
5%
SatisfactionFair
with Destination
Average (10 pt. scale)

7.6

8-10 Excellent

65%

4-7 Fair/Good

30%

1-3 Poor

5%

Avg. Party Size

2.2

One Adult

27%

MM/FF

6%

Average (10 pt. scale)

7.4

3+ Adults

6%

8-10 Excellent

55%

Couples

38%

4-7 Fair/Good

41%

Families

23%

1-3 Poor

4%

Value of Destination

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

24

2003 Arizona

Statistical

Report

Total Domestic Overnight Resident Leisure Visitor Profile
Arizona’s domestic overnight
Origin DMA
resident leisure travel segment is Phoenix
77.9%
Estimated Volume
6.1 Million
mostly comprised of couples and
Tucson (Sierra Vista)
21.6%
Average Length of Stay
2.9 days
families. In fact, families represent
33 percent and couples represent 36 declined slightly from 2.9 days in 2002
Average Party Size
2.4
percent of resident leisure travel to 2.8 days in 2003.
Spending Per Person Per Day
$84.62
parties in 2003.
In 2003, 6 percent more
Total Direct Spending
$1.49 Billion
Domestic overnight resident resident leisure travelers (44 percent)
leisure visitors’ length of stay stayed in a paid motel/hotel in
comparison to 2002 (38 percent). An
additional 43 percent stayed in non paid
accommodations.
2003 Quick Facts: Visitor Profile

The average age of the resident
leisure visitor is 41 in comparison to 45
years old for the average age of the
domestic visitor to Arizona.

Age of Visitor
55+ years
20%
18-34 years
45%

35-54 years
35%

Northern Arizona

Demographics:
Household Income
Average HH Income

Age

Life Stage
$57,000

18-34/No children

14%

36%

18-34/Children

$50K-$74,999

29%

$75,000+

25%

<$25,000

10%

$25K-$49,999

Education
No College

34%

Attended College

39%

College Degree

18%

Post-Grad. Degree

9%

Average (years)

41

18-34 years

45%

31%

35-54 years

35%

35-54/No children

15%

55+ years

20%

35-54/Children/<$50K

9%

35-54/Children/$50K+

10%

55+/No children/<$50K

7%

55+/No children/$50K+

12%

Occupation
Manager, Prof.

25%

Tech., Sales, Admin.

27%

Service

8%

Other

7%

Retired

11%

Not Employed

22%

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

25

2003 Arizona

Statistical

Report

Total Domestic Overnight Resident Leisure Visitor Profile
Trip Behaviors:
Accommodations

Expenditures

Non-Paid (Net)

43%

Average (per person per day)

$84.62

Hotel

44%

Food

24.5%

8%

Shopping

19.4%

Transportation

19.2%

Room

16.2%

Entertainment

16.1%

Other

4.7%

Paid non/hotel
Other

5%
Transportation

Auto

90%

Air

3%

Other

7%

Average
1-3 Nights

88%

4-7 Nights

9%

8+ Nights

2%

5%

Accommodation

Golf

3%

40%

Snow Ski

1%

60%

Nature (Net)

27%

17%

Hike/Bike

11%

Direct to Location

14%

Camping

7%

Toll-Free Number

14%

National/State Parks

11%

Other

11%

Beach/Waterfront

3%

Corporate Travel

1%

Sightseeing
56.0%

Quarter 2

22%

Reservation

44.0%

180

Under 100 Miles

20%

101-300 Miles

74%

301-500 Miles

6%

501-700 Miles

-

701-1,000 Miles

-

Over 1,000 Miles

-

Source: D.K. Shifflet and Associates, Ltd.

Eco-Travel
Sightseeing (Net)

No Reservation

Average Distance (miles)

12%

Hunt/Fish

26%

Trip Distance

Outdoor Sports (Net)

Reservation Type

Transportation

25%

17%
2%

Quarter 1

Quarter 4

20%

Entertainment

4%

Reservation Type

28%

Shopping

Computer/Internet

Quarter of Travel

Quarter 3

26%

Boat/Sail

Reservation

2.9 days

36%

Adventure Sports

No Reservation

Length of Stay

Activities
General Spending
(Net)
Dining

Group Tour

9%
34%
29%
6%

Attractions (Net)

21%

Theme Park

1%

Sporting Event

11%

Night Life

7%

Other

20%

Toll-Free Number

11%

Computer/Internet

11%

Gamble

3%

Corporate Travel

2%

Shows

3%

Travel Agent

-

Party Composition

Culture (Net)

19%

Historic Site

6%

Concert/Play/Dance

5%

Museum/Art Exhibit

5%

Festival/Craft Fair

5%

Avg. Party Size

2.4

One Adult

23%

MM/FF

3%

3+ Adults

6%

Couples

36%

Average (10 pt. scale)

7.8

33%

8-10 Excellent

68%

4-7 Fair/Good

28%

1-3 Poor

4%

Families

Value of Destination
Average (10 pt. scale)

7.6

8-10 Excellent

59%

4-7 Fair/Good

35%

1-3 Poor

5%

www.azot.com

Satisfaction with Destination

26

2003 Arizona

Statistical

Report

Total Domestic Overnight Non-Resident Leisure Visitor Profile
The majority of nonresident, domestic leisure travelers
15.6 Million
to Arizona in 2003 originated in
4.6 days
regional states and cities; 42 percent
of visitors came from California.
2.1
Cities in neighb oring stat es
$101.33
contributed more than 50 percent of
$7.29 Billion non-resident leisure visitors.

2003 Quick Facts: Visitor Profile
Estimated Volume
Average Length of Stay
Average Party Size
Spending Per Person Per Day
Total Direct Spending

Top 5 Origin States
New Mexico Texas 4.0%
4.3%
Illinois 5.0%

In 2003, there was a slight
increase in average length of stay for
Arizona’s non-resident leisure
travelers from 4.5 days in 2002 to 4.6
days.
In 2003, 35 percent of
Arizona’s non-resident leisure
travelers booked their transportation
online, an increase of 9 percent from
2002. There was also a 5 percent
increase of booking online for
accommodations from 12 percent in
2002 to 17 percent in 2003.

California
42.0%

Nevada 5.5%

Origin State

Origin DMA

California

42.0%

Los Angeles

27.2%

Nevada

5.5%

San Diego

5.4%

Illinois

5.0%

Las Vegas

5.0%

New Mexico

4.3%

Albq.—Santa Fe

4.2%

Texas

4.0%

San Francisco

3.9%

Biking in Prescott, AZ

Demographics:
Household Income
Average HH Income

Age

Life Stage
$75,000

<$25,000

8%

$25K-$49,999

25%

$50K-$74,999

19%

$75,000+

48%
Education

18-34/No children

12%

18-34/Children

14%

Average (years)
18-34 years

47
26%

35-54 years

45%

55+ years

29%

35-54/No children

26%

35-54/Children/<$50K

4%

Manager, Prof.

37%

35-54/Children/$50K+

15%

Tech., Sales, Admin.

20%

Service

4%

Other

15%

Retired

13%

Not Employed

11%

No College

25%

Attended College

36%

55+/No children/<$50K

9%

College Degree

24%

55+/No children/$50K+

19%

Post-Grad. Degree

15%

Occupation

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

27

2003 Arizona

Statistical

Report

Total Domestic Overnight Non-Resident Leisure Visitor Profile

Trip Behaviors:
Accommodations
Non-Paid (Net)

46%

Hotel

44%

Paid non/hotel

8%

Other

2%

Average (per person per day)

Auto

50%

Air

38%

Other

11%

61%

4-7 Nights
8+ Nights

Food

21.4%

26%

Shopping

14.1%

Room

13.9%

Entertainment

11.9%

Other

4.4%

Reservation

Outdoor Sports (Net)

15%

Adventure Sports

3%

Hunt/Fish

2%

Golf

6%

Boat/Sail

5%

Nature (Net)

30%

Hike/Bike

9%

Camping

5%

36%

National/State Parks

18%

64%

Beach/Waterfront

4%

Eco-Travel

6%

29%

Toll-Free Number

13%

10%

Other

13%

Travel Agent

2%

Attractions (Net)

16%

Direct to Location

1%

Theme Park

2%

Corporate Travel

-

28%

Quarter 2

24%

Quarter 3

23%

Reservation Type
Transportation

25%
Trip Distance
910
-

101-300 Miles

7%

301-500 Miles

29%

501-700 Miles

27%

Entertainment

17%

Quarter 1

Under 100 Miles

Shopping

Computer/Internet

Quarter of Travel

Average Distance (miles)

34.3%

No Reservation

1-3 Nights

50%
39%

Accommodation

4.6 days

General Spending (Net)
Dining

Reservation Type

Length of Stay

Quarter 4

$101.33

Transportation

Transportation

Average

Activities

Expenditures

9%

Over 1,000 Miles

39%

Sightseeing
Group Tour

41%
40%
3%

Sporting Event

6%

Night Life

6%

Gamble

3%

Shows

1%

No Reservation

35%

Reservation

65%

Historic Site

11%

Computer/Internet

35%

Concert/Play/Dance

2%

Toll-Free Number

16%

Other

11%

Museum/Art Exhibit
Festival/Craft Fair

6%
5%

Travel Agent

2%

Corporate Travel

-

Party Composition

16%

701-1,000 Miles

Sightseeing (Net)

Culture (Net)

19%

Satisfaction with Destination
Average (10 pt. scale)

7.6

8-10 Excellent

63%

4-7 Fair/Good

31%

1-3 Poor

6%

Avg. Party Size

2.1

One Adult

29%

MM/FF

7%

3+ Adults

6%

8-10 Excellent

52%

Couples

40%

4-7 Fair/Good

45%

Families

18%

1-3 Poor

3%

Value of Destination
Average (10 pt. scale)

7.3

Source: D.K. Shifflet and Associates, Ltd.

www.azot.com

28

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Arizona Profile
Introduction
International Visitor Profiles
are developed by the U.S.
Department of Commerce, Office of
Travel and Tourism Industries.
Major airlines voluntarily conduct
the survey. The questionnaires are
designed to be self-administered by
the respondents, and are distributed
on-board flights departing from U.S.
airports to international
destinations.
The questionnaires
are available in twelve languages:
Arabic, Chinese, English, French,
German, Italian, Japanese, Korean,
Polish, Portuguese, Russian, and

Spanish.
The questionnaire is
designed to collect information on a
traveler’s complete trip itinerary,
including information on every
major destination visited, the
length of stay and the type of
accommodations utilized.
The surveys are conducted
monthly, during a seven-day period
beginning with the third Monday of
the month. The specific flights are
selected at random, and
participating airlines receive

advance listings of the flights to be
surveyed.
T y pic a ll y , 5 0 a i rli n e s
participate in the survey. The data
is expanded to represent all
travelers based upon the INS I-94
data.
The Arizona Office of
Tourism collects and reports
international profiles
for five
markets including, Japan, Germany,
UK, Mexico, and France. This report
presents the results of the non-US.
resident travelers.

Total Overseas Visitation to Arizona
1,200,000
970,000

1,000,000
853,000

881,000

800,000

677,000

636,000
544,000

600,000
400,000
200,000
0
1998

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico

www.azot.com

29

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Arizona Profile
Demographics:
Party Composition

Household Income

Visitation Volume
Total Int'l Visitation (000s)

544

Age
Male Average

44.2 years

Female Average

40.6 years

28.6%

$40,000 - $79,999

31.2%

Spouse

35.7%

$80,000 - $119,999

20.6%

Family/Relatives

28.8%

$120,000+

19.6%

Friends

11.8%

Business Associates

4.5%

Group Tour

1.9%

Adults Only

91.4%

Adults and Children

8.6%

Men

67.3%

Women

32.7%

U.K.

18.4%

Germany

16.4%

Mexico

11.0%

Japan

9.1%

Repeat Visitor to the U.S.

70.6%

France

8.5%

U.S. Trips last 12 Months

2

Netherlands

5.6%
3.9%

Australia

3.9%

1.6

< $40,000

Traveling Alone

Gender

Origin Markets

Italy

Avg. Travel Party (mean)

Frequent Travelers

Port of Entry

6.3

U.S. Trips last 5 Years
1 Trip

33.7%
42.7%
23.6%

South America

2.5%

2 - 5 Trips

South Korea

2.3%

5+ Trips

34.5%

Los Angeles

26.5%

Other

44.6%

San Francisco

11.4%

Chicago

8.6%

Atlanta

4.6%

New York

4.3%

Trip Behaviors:

Avg. Spending Per Person Per Day

$84

Advance Trip Planning
Advance Trip Decision

91.8 days

Advance Air Reservations

56.4 days

Use of Pre-Booked Lodging

59%

Accommodations
Hotel/Motel

76.5%

Private Home

18.8%

Other

Information Sources

Use of Packages

Expenditures

8.4%

YES

18.6%

Guided Tour

11.7%

Air/Lodging

10.0%

Air/Rental Car

5.8%

Air/Lodging/Tour

5.2%

Air/Lodging/Rental Car

4.8%

Air/Lodging/Bus

3.1%

Air/Lodging/Bus/Tour

2.9%

Advance Package Booking

81.6 days

# of Nights Pre-paid as Part
of a Package

42.7%

Grand Canyon NP

38.4%

Tucson

11.6%

Glen Canyon NP

2.5%

55.0%

Personal Computer

32.7%

Friends/Relatives

16.1%

Airlines Directly

14.3%

Travel Guides

13.6%

Tour Company

10.1%

State/City Travel Office

9.8%

Newspapers/Magazines

6.3%

Corporate Travel Dept.

6.1%

Other

5.5%

11.3 nights
Transportation in U.S.

AZ Destinations Visited
Phoenix

Travel Agency

Length of Stay
# of Nights in Arizona (mean)
# of Nights in U.S. (mean)

Rented Auto

52.0%

Airlines in U.S.

36.5%

5.9

Company or Private Auto

32.1%

21.7

Taxi/Cab/Limousine

27.3%

City Subway/Tram/Bus

17.4%

Source: U.S. Dept. of Commerce, Tourism Industries
** Does not include visitors from Canada or those arriving by land from Mexico

www.azot.com

30

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Arizona Profile
Purpose/Activities:
Leisure & VFR

76.3%

Leisure/Rec./Holidays
Visit Friends/Relatives
Other

Leisure Activities

Other Destinations Visited

Purpose of Trip

53.4%
22.1%
0.7%

Business and Convention

23.7%

Business/Professional

16.8%

Convention/Conference

4.4%

Study/Teaching

2.5%

Jeep Tour, Sedona, AZ

# of States Visited

3

# of Destinations Visited
California

4.4
59.4%

Los Angeles

36.8%

San Francisco

29.6%

San Diego

10.5%

Shopping

85.5%

Dining in Restaurants

84.2%

Visit National Parks

64.5%

Sightseeing in Cities

57.8%

Visit Small Towns

54.2%

Touring Countryside

52.3%

Visit Historical Places

50.8%

Casinos/Gambling

42.2%

Yosemite N.P.
Nevada
Las Vegas

10.5%
51.6%
50.7%

Utah

22.7%

Cultural Heritage Sites

40.5%

9.6%

Amusement/Theme Parks

39.8%

New York

8.9%

Visit Native Am. Comm.

26.3%

Texas

7.2%

Colorado

5.5%

Guided Tours

24.6%

Water Sports/Sunbathing

24.6%

Art Gallery/Museum

21.7%

Camping/Hiking

19.4%

Concert/Play/Musical

15.0%

Ethnic Heritage Sites

12.3%

Nightclubs/Dancing

11.0%

Environ./Eco Excursions

9.0%

Cruises

8.3%

Golfing/Tennis

7.4%

Attend Sports Event

6.6%

Ranch Vacations

3.7%

Hunting/Fishing

3.6%

Snow Skiing

2.2%

Bryce Canyon N.P.

In 2003, overseas visitation to
Arizona decreased 15.3 percent, dropping from 636,000 in 2002 to 544,000.
The average advance trip decision did
get shorter by 5.2 days from 2002 (97
days) to 2003 (91.8 days). Advanced
package booking followed the same
trend and dropped 7.1 days from 88.7
days in 2002 to 81.6 days in 2003.
The use of personal computer
for information sources increased 7
percent from 25.7 percent in 2002 to
32.7 percent in 2003. This follows the
travel industry trend of the increasing
use of the internet for travel information and bookings. But, the number
one source of information for overseas
travelers still remains travel agencies
with 55 percent.

Source: U.S. Dept. of Commerce, Tourism

Another notable increase in
2003 is the spending per person per
day, which rose $10.00 to $84.00 per
day.
** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

31

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Phoenix Profile**
Demographics:
Party Composition

Household Income

Age
Male Average

43.5 years

Female Average

40.7 years

Origin Markets

< $40,000

30.6%

$40,000 - $79,999

28.1%

$80,000 - $119,999

14.8%

$120,000+

26.4%

Avg. Travel Party (mean)

43.2%

Family/Relatives

22.0%

Spouse

27.9%

Business Associates

9.5%

Friends

6.7%

74.1%

Group Tour

0.8%

25.9%

Adults Only

92.2%
7.8%

Gender

Germany

19.9%

Mexico

18.4%

U.K.

12.4%

Japan

9.8%

France

6.0%

Repeat Visitor to the

Oceania

5.6%

U.S. Trips last 12 Months

Italy

4.6%

U.S. Trips last 5 Years

South America

3.1%

1 Trip

Africa

2.4%

Netherlands

1.6%

Men
Women

1.5

Traveling Alone

Adults and Children

Frequent Travelers

Port of Entry

82.2%

Other

50.4%

2.8

Los Angeles

20.6%

10.2

Chicago

10.1%

20.2%

San Francisco

7.2%

2 - 5 Trips

42.2%

Atlanta

3.4%

5+ Trips

37.5%

New York

2.7%

Trip Behaviors:
Advance Trip Decision

79.5 days

Advance Air Reservations

46.5 days

Use of Pre-Booked Lodging

Information Sources

Use of Packages

Advance Trip Planning

62.7%

Accommodations
Hotel/Motel

67.1%

Private Home

30.2%

Other

3.1%

9.0%

Travel Agency

55.6%

6.3%

Airlines Directly

20.5%

Guided Tour

6.1%

Personal Computer

31.9%

Air/Lodging/Tour

3.7%

Friends/Relatives

11.4%

Air/Lodging/Bus

2.1%

Travel Guides

10.0%

Air/Lodging/Bus/Tour

2.1%

Corporate Travel Dept.

8.9%

Air/Rental Car

1.9%

Other

5.8%

Air/Lodging/Rental Car

1.7%

State/City Travel Office

9.3%

Tour Company

3.5%

Newspapers/Magazines

3.2%

YES
Air/Lodging

Advance Package Booking

Expenditures
Avg. Spending Per Person Per Day $113

101.4 days

# of Nights Pre-paid as Part
11.6 nights
of a Package

AZ Destinations Visited
Tucson

8.4%

Grand Canyon NP

16.2%

Glen Canyon NP

1.3%

Length of Stay
# of Nights in Arizona (mean)

6.9

# of Nights in U.S. (mean)

17.5

Transportation in U.S.
Rented Auto

43.4%

Airlines in U.S.

33.9%

Taxi/Cab/Limousine

32.0%

Company or Private Auto

15.4%

City Subway/Tram/Bus

15.4%

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

32

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Phoenix Profile
Purpose/Activities:
Visitation Volume
Total Int'l Visitation (000s)

198

Purpose of Trip
Leisure & VFR

# of States Visited

2.4

Dining in Restaurants

85.4%

# of Destinations Visited

3.4

Shopping

83.9%

California
60.2%

Leisure/Rec./Holidays

36.9%

Visit Friends/Relatives

21.2%

Other

2.1%

Business and Convention

39.9%

Business/Professional

30.0%

Convention/Conference

8.1%

Study/Teaching

1.8%

44.2%

Visit National Parks

44.1%

Los Angeles

26.2%

Visit Small Towns

43.0%

San Francisco

22.6%

San Diego

11.2%

Touring Countryside

39.9%

Yosemite N.P.

2.4%

Sightseeing in Cities

38.3%

Visit Historical Places

37.0%

Cultural Heritage Sites

27.0%

10.0%

Amusement/Theme Parks

25.8%

5.1%

Casinos/Gambling

25.2%

9.1%

Visit Native Am. Comm.

17.6%

Florida

6.0%

Water Sports/Sunbathing

17.0%

New York

5.8%

Art Gallery/Museum

15.1%

Guided Tours

14.5%

Camping/Hiking

11.6%

Concert/Play/Musical

9.2%

Ethnic Heritage Sites

9.0%

Nightclubs/Dancing

8.5%

Golfing/Tennis

8.0%

Attend Sports Event

5.8%

Cruises

5.6%

Environ./Eco Excursions

5.1%

Snow Skiing

3.5%

Ranch Vacations

2.5%

Hunting/Fishing

2.5%

Nevada

29.8%

Las Vegas

29.4%

Utah
Bryce Canyon N.P.
Texas

Estimated Volume

International Visitation to Phoenix
500,000
432,000

388,000

400,000
294,000

294,000

300,000

240,000

198,000

200,000
100,000
0
1998

Leisure Activities

Other Destinations Visited

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

33

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Tucson Profile**
Demographics:
Party Composition

Household Income

Visitation Volume
Total Int'l Visitation (000s)

64

Age
Male Average

45.7 years

Female Average

43.0 years

Origin Markets

Avg. Travel Party (mean)

< $40,000

32.9%

$40,000 - $79,999

36.2%

$80,000 - $119,999

20.8%

Family/Relatives

$120,000+

10.1%

Friends

Traveling Alone
Spouse

Business Associates

Gender

Group Tour

Men

67.3%

Adults Only

Women

32.7%

Adults and Children

Mexico

17.5%

Germany

12.0%

U.K.

10.3%

Japan

9.2%

Repeat Visitor to the U.S.

85.4%

Scandinavia

7.9%

U.S. Trips last 12 Months

2.5

France

6.3%

U.S. Trips last 5 Years

9.4

Oceania

5.9%

South America

5.5%

Netherlands

4.2%

Italy

Port of Entry

Frequent Travelers

1.5%

1.3
56.4%
25.3%
18.2%
5.2%
7.5%
94.2%
5.8%

Other

44.1%

Los Angeles

21.6%

Dallas/Ft. Worth

12.3%

Atlanta

6.8%

1 Trip

19.9%

San Francisco

6.1%

2 - 5 Trips

38.0%

Chicago

5.2%

5+ Trips

42.2%

Washington DC

4.2%

Trip Behaviors:
Advance Trip Decision

75.4 days

Advance Air Reservations

29.5 days

Use of Pre-Booked Lodging

59.5%

Accommodations
Hotel/Motel

69.0%

Private Home

30.0%

Other

2.8%
Expenditures

Avg. Spending Per Person Per Day

$99

AZ Destinations Visited
Phoenix

30.5%

Grand Canyon NP

9.3%

Glen Canyon NP

2.0%

Information Sources

Use of Packages

Advance Trip Planning
YES

Travel Agency

0.6%

Air/Rental Car

-

Air/Lodging

0.6%

53.2%

Personal Computer

32.4%

Friends/Relatives

20.8%
19.3%

Air/Lodging/Rental Car

-

Airlines Directly

Guided Tour

-

Corporate Travel Dept.

8.8%

Air/Lodging/Tour

-

State/City Travel Office

7.4%

Air/Lodging/Bus

-

Travel Guides

5.7%

Air/Lodging/Bus/Tour

-

Other

4.1%

Newspapers/Magazines

2.5%

Tour Company

2.1%

Advance Package Booking

120 days

# of Nights Pre-paid as Part
of a Package

1 nights

Transportation in U.S.

Length of Stay
# of Nights in Arizona (mean)

7.8

# of Nights in U.S. (mean)

18.7

Rented Auto

60.3%

Airlines in U.S.

42.1%

Company or Private Auto

30.6%

Taxi/Cab/Limousine

21.7%

City Subway/Tram/Bus

15.8%

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

34

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Tucson Profile**
Purpose/Activities:
Other Destinations Visited

Purpose of Trip
Leisure & VFR

56.3%

Leisure Activities

# of States Visited

2.2

Dining in Restaurants

88.7%

# of Destinations Visited

3.6

Shopping

85.4%

39.0%

Visit Small Towns

39.6%

Los Angeles

25.1%

Touring Countryside

38.1%

0.1%

San Francisco

10.7%

Visit Historical Places

36.7%

Business and Convention

43.7%

San Diego

12.2%

Visit National Parks

36.2%

Business/Professional

29.2%

Cultural Heritage Sites

34.1%

Convention/Conference

12.5%

Sightseeing in Cities

32.5%

Study/Teaching

2.0%

Leisure/Rec./Holidays

23.3%

Visit Friends/Relatives

32.9%

Other

California

Nevada

10.4%

Las Vegas

10.4%

Colorado

9.3%

New York

8.4%

Texas

6.3%

New Jersey

6.3%

Florida

5.7%

Casinos/Gambling

23.1%

Amusement/Theme Parks

20.4%

Art Gallery/Museum

18.4%

Visit Native Am. Comm.

13.9%

Water Sports/Sunbathing

11.6%

Camping/Hiking

10.1%

Golfing/Tennis

10.1%

Concert/Play/Musical

9.6%

Nightclubs/Dancing

5.0%

Attend Sports Event

4.4%

Cruises

4.0%

Environ./Eco Excursions

3.2%

Guided Tours

2.3%

60,000

Hunting/Fishing

2.3%

40,000

Ranch Vacations

1.8%

20,000

Snow Skiing

1.5%

Ethnic Heritage Sites

1.2%

International Visitation to Tucson
160,000
Estimated Volume

140,000

139,000

128,000

109,000

120,000

101,000

100,000

67,000

80,000

64,000

0
1998

1999

2000

2001

2002

2003
Source: U.S. Dept. of Commerce, Tourism Industries

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

35

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Grand Canyon
Profile**
Demographics:
Party Composition
Avg. Travel Party (mean)

Household Income

Visitation Volume
Total Int'l Visitation (000s)

200

Age
Male Average

44.7 years

Female Average

39.5 years

Origin Markets

< $40,000

22.7%

$40,000 - $79,999

34.9%

$80,000 - $119,999

24.0%

$120,000+

18.4%
Gender

40.0%

Traveling Alone

19.5%

Friends

15.0%
2.8%

Business Associates

0.7%

Women

39.4%

Adults Only

86.9%

Adults and Children

13.1%

24.4%

Japan

10.8%

Netherlands

8.5%

Repeat Visitor to the U.S.

54.6%

Italy

6.9%

U.S. Trips last 12 Months

1.2

France

6.3%

U.S. Trips last 5 Years

2.5

South Korea

6.1%

Oceania

3.6%
1.8%

Family/Relatives

Group Tour

16.3%

0.9%

44.2%

60.6%

Germany

Central America

Spouse

Men

U.K.

Scandinavia

1.9

Frequent Travelers

1 Trip

49.4%

2 - 5 Trips

43.9%

Port of Entry

6.7%

5+ Trips

Other

28.8%

Los Angeles

26.4%

San Francisco

16.0%

Chicago

10.1%

Atlanta

6.4%

New York

6.3%

Trip Behaviors:
Advance Trip Decision

111.4 days

Advance Air Reservations
Use of Pre-Booked Lodging

72 days
61.3%

Accommodations
Hotel/Motel

82.2%

Private Home

1.3%

Other

16.8%
Expenditures

Avg. Spending Per Person Per Day

Information Sources

Use of Packages

Advance Trip Planning

$75

AZ Destinations Visited
Phoenix

16.4%

Tucson

3.1%

Glen Canyon NP

2.8%

25.8%

Travel Agency

53.1%

18.0%

Personal Computer

38.8%

Air/Lodging

13.7%

Travel Guides

23.2%

Air/Lodging/Tour

8.9%

Friends/Relatives

19.6%

Air/Rental Car

7.8%

Tour Company

14.3%

Air/Lodging/Bus

5.5%

Airlines Directly

12.6%

Air/Lodging/Rental Car

5.5%

State/City Travel Office

12.6%

Air/Lodging/Bus/Tour

5.1%

Newspapers/Magazines

10.3%

Other

7.3%

Corporate Travel Dept.

1.1%

YES
Guided Tour

Advance Package Booking

68.8 days

# of Nights Pre-paid as Part
of a Package

9.5 nights

Transportation in U.S.

Length of Stay
# of Nights in Arizona (mean)

2.5

# of Nights in U.S. (mean)

25.3

Rented Auto

61.4%

Airlines in U.S.

32.9%

Company or Private Auto

28.9%

Taxi/Cab/Limousine

22.2%

City Subway/Tram/Bus

23.3%

Source: U.S. Dept. of Commerce, Tourism Industries
** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

36

2003 Arizona

Statistical

Report

Total Overseas Air Visitors to Grand Canyon
Profile**
Purpose/Activities:
Leisure & VFR

93.9%

Leisure/Rec./Holidays
Visit Friends/Relatives
Other

75.4%

# of States Visited

3.6

Shopping

87.8%

# of Destinations Visited

5.6

Visit National Parks

87.5%

75.5%

Dining in Restaurants

80.4%

18.3%

Los Angeles

44.3%

Sightseeing in Cities

76.6%

0.2%

San Francisco

44.6%

San Diego

11.5%

Touring Countryside

67.7%

Yosemite N.P.

26.3%

Visit Small Towns

62.8%

Visit Historical Places

56.1%

Casinos/Gambling

54.8%

Business and Convention

5.9%

Business/Professional

2.2%

Convention/Conference

0.3%

Study/Teaching

3.4%

California

Nevada

81.1%

Las Vegas

80.9%

Utah

36.4%

Bryce Canyon N.P.

19.9%

Estimated Volume

391,000

49.2%

Guided Tours

33.8%

Texas

7.8%

Visit Native Am. Comm.

32.5%

Colorado

7.2%

Water Sports/Sunbathing

32.2%

Camping/Hiking

30.5%

Art Gallery/Museum

30.0%

Concert/Play/Musical

20.4%

Ethnic Heritage Sites

19.0%

Environ./Eco Excursions

15.1%

Cruises

14.8%

Nightclubs/Dancing

14.2%

388,000

241,000

200,000

196,000

1999

53.6%

Amusement/Theme Parks

11.4%

357,000

1998

Cultural Heritage Sites

New York

International Visitation to Grand Canyon
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0

Leisure Activities

Other Destinations Visited

Purpose of Trip

2000

2001

2002

2003

Ranch Vacations

6.7%

Attend Sports Event

4.8%

Golfing/Tennis

4.3%

Hunting/Fishing

4.2%

Snow Skiing

1.4%

Source: U.S. Dept. of Commerce, Tourism Industries

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors from Canada or those arriving by land from Mexico.

www.azot.com

37

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From Japan Profile
Demographics:
Party Composition

Household Income

Visitation Volume
44

Total Visitation from Japan (000s)

Age
Male Average

44.7 years

Female Average

40.4 years

Port of Entry
Los Angeles

50.30%

San Francisco

21.90%

Other

10.10%

Seattle

6.80%

New York

4.00%

Detroit

3.60%

Honolulu

3.20%

< $40,000

17.1%

$40,000 - $79,999

45.2%

$80,000 - $119,999

22.6%

$120,000+

15.1%

Avg. Travel Party (mean)

Gender
Men

65.5%

Women

34.5%
Frequent Travelers

Repeat Visitor to the U.S.

69.5%

U.S. Trips last 12 Months

1.9

U.S. Trips last 5 Years

5.4

1 Trip

35.4%

2 - 5 Trips

40.6%

5+ Trips

23.9%

1.8

Spouse

36.0%

Traveling Alone

28.6%

Family/Relatives

23.7%

Business Associates

11.9%

Friends

10.2%

Group Tour

6.0%

Adults Only

90.8%

Adults and Children

9.2%

Trip Behaviors:

Advance Trip Planning
Advance Trip Decision

44.6 days

Advance Air Reservations

26.8 days
77.5%

Use of Pre-Booked Lodging

Accommodations
Hotel/Motel

91.1%

Private Home

8.6%

Other

3.9%
Expenditures

Avg. Spending Per Person Per Day $123

Use of Packages

Information Sources

YES

26.9%

Travel Agency

46.2%

Air/Lodging

25.0%

Personal Computer

39.8%

Guided Tour

22.2%

Tour Company

19.6%

Air/Lodging/Tour

20.3%

Newspapers/Magazines

16.5%

Air/Lodging/Bus

13.5%

Travel Guides

15.8%

Air/Lodging/Bus/Tour

13.5%

Airlines Directly

15.2%

Air/Rental Car

0.5%

Friends/Relatives

13.3%

Air/Lodging/Rental Car

0.5%

Corporate Travel Dept.

11.2%

Advance Package Booking

49 days

Other

9.8%

State/City Travel Office

0.8%

# of Nights Pre-paid as Part
of a Package

5.5 nights

Transportation in U.S.

AZ Destinations Visited
Grand Canyon NP

45.9%

Phoenix

44.1%

Tucson

11.3%

Glen Canyon NP

1.9%

Length of Stay
# of Nights in Arizona (mean)
# of Nights in U.S. (mean)

4.5
14.5

Airlines in U.S.

58.7%

Rented Auto

42.0%

Taxi/Cab/Limousine

41.5%

Company or Private Auto

37.1%

City Subway/Tram/Bus

25.2%

Source: U.S. Dept. of Commerce, Tourism Industries

www.azot.com

38

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From Japan Profile
Purpose/Activities:
Other Destinations Visited

Visitation Volume
Total Visitation from Japan (000s)

44

Purpose of Trip
Leisure & VFR

# of States Visited

2.8

Dining in Restaurants

83.0%

# of Destinations Visited

3.7

Shopping

82.7%

California
69.1%

Leisure/Rec./Holidays

52.8%

Visit Friends/Relatives

15.7%

Other

0.6%

Business and Convention

30.9%

Business/Professional

18.2%

65.6%

Visit National Parks

58.7%

Los Angeles

28.9%

Sightseeing in Cities

58.3%

San Francisco

36.0%

Visit Small Towns

36.3%

San Diego

3.2%

Casinos/Gambling

34.2%

Yosemite N.P.

20.2%

Touring Countryside

27.8%

49.1%

Guided Tours

25.5%

Visit Historical Places

24.1%

Amusement/Theme Parks

23.8%

Cultural Heritage Sites

18.6%

Concert/Play/Musical

15.2%

Art Gallery/Museum

13.6%

Camping/Hiking

11.8%

Visit Native Am. Comm.

11.1%

Golfing/Tennis

8.8%

Attend Sports Event

8.1%

Nightclubs/Dancing

7.2%

Ethnic Heritage Sites

5.1%

Water Sports/Sunbathing

5.0%

Snow Skiing

4.4%

Cruises

2.7%

Environ./Eco Excursions

1.0%

Nevada
Las Vegas

47.5%

Utah

13.0%

Monument Valley

5.5%

Convention/Conference

11.3%

Texas

8.3%

Study/Teaching

1.4%

Florida

6.1%

New York

6.0%

International Visitation from Japan

Estimated Volume

140,000

127,000

120,000

101,000

100,000
80,000

Leisure Activities

73,000

73,000
51,000

60,000

Ranch Vacations

1.0%

40,000

Hunting/Fishing

-

20,000

Source: U.S. Dept. of Commerce, Tourism Industries

0
1998

1999

2000

2001

2002

Source: U.S. Dept. of Commerce, Tourism Industries

www.azot.com

39

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From Germany Profile
Demographics:
Visitation Volume

Party Composition

Household Income

Total Visitation from Germany
(000s)

84

Age
Male Average

43.7 years

Female Average

39.2 years

Port of Entry

< $40,000

19.0%

Avg. Travel Party (mean)

$40,000 - $79,999

34.8%

Traveling Alone

36.9%

$80,000 - $119,999

20.0%

Spouse

$120,000+

26.1%

26.4%

Family/Relatives

26.4%

Gender

1.6

Men

67.4%

Friends

17.6%

Women

32.6%

Business Associates

3.7%

Group Tour

1.7%

Adults Only

93.9%

Adults and Children

6.1%

Other

37.2%

Los Angeles

27.9%

Chicago

12.4%

San Francisco

9.0%

Atlanta

5.8%

1 Trip

40.6%

Washington DC

3.8%

2 - 5 Trips

37.3%

Cincinnati

3.7%

5+ Trips

22.1%

Frequent Travelers
Repeat Visitor to the
U.S.

69.4%

U.S. Trips last 12 Months

1.7

U.S. Trips last 5 Years

5.5

Trip Behaviors:

Advance Trip Planning
Advance Trip Decision
Advance Air Reservations

86.4 days

Use of Pre-Booked Lodging

55.0 %

Accommodations
Hotel/Motel

Information Sources

Use of Packages

133.1 days

63.7%

15.1%

Personal Computer

38.5%

Guided Tour

8.2%

Travel Agency

33.0%

Air/Lodging

7.1%

State/City Travel Office

34.0%

Air/Lodging/Tour

5.0%

Travel Guides

28.3%

Air/Rental Car

2.2%

Friends/Relatives

22.7%
23.1%

YES

Private Home

24.8%

Air/Lodging/Rental Car

1.5%

Airlines Directly

Other

16.5%

Air/Lodging/Bus

1.1%

Tour Company

8.2%

Air/Lodging/Bus/Tour

1.1%

Corporate Travel Dept.

6.6%

119 days

Newspapers/Magazines

6.3%

Other

16.5%

Expenditures

Advance Package Booking

Avg. Spending Per Person Per Day

$60

AZ Destinations Visited

# of Nights Pre-paid as Part
of a Package

Phoenix

51.8%

Grand Canyon NP

38.1%

Tucson

9.8%

# of Nights in Arizona
(mean)

Glen Canyon NP

2.3%

# of Nights in U.S. (mean)

12.4nights

Transportation in U.S.

Length of Stay
7.8
31.7

Rented Auto

61.0%

Airlines in U.S.

20.6%

Company or Private Auto

31.4%

Taxi/Cab/Limosine

19.5%

City Subway/Tram/Bus

10.4%

Source: U.S. Dept. of Commerce, Tourism Industries

www.azot.com

40

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From Germany Profile
Purpose/Activities:
Leisure Activities

Other Destinations Visited

Leisure/Rec./Holidays
Visit Friends/Relatives
Other

Shopping

83.1%

# of Destinations Visited

4.7

Dining in Restaurants

81.6%

60.7%

Visit National Parks

75.1%

Los Angeles

42.1%

79.2%

Touring Countryside

65.7%

San Francisco

35.9%

Visit Historical Places

63.5%

57.2%

San Diego

10.4%

Visit Small Towns

59.7%

Yosemite N.P.

6.2%

Amusement/Theme Parks

47.8%

Cultural Heritage Sites

47.2%

Sightseeing in Cities

41.9%

Casinos/Gambling

39.8%

Visit Native Am. Comm.

32.1%

22.0%
-

Business and Convention

3.1

California

Purpose of Trip
Leisure & VFR

# of States Visited

20.8%

Business/Professional

14.3%

Convention/Conference
Study/Teaching

Nevada

59.6%

Las Vegas

57.8%

Utah

31.8%

Bryce Canyon N.P.

15.2%

Colorado

5.7%

1.1%

Texas

7.4%

Water Sports/Sunbathing

24.7%

5.4%

Illinois

4.3%

Camping/Hiking

23.0%

Guided Tours

20.0%

Art Gallery/Museum

19.6%

Concert/Play/Musical

19.2%

Attend Sports Event

12.1%

Golfing/Tennis

10.9%

Ethnic Heritage Sites

5.9%

Nightclubs/Dancing

5.9%

Cruises

3.4%

Hunting/Fishing

2.3%

Ranch Vacations

2.0%

Snow Skiing

2.0%

Environ./Eco Excursions

1.6%

Estimated Volume

International Visitation from Germany
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0

154,000

153,000
120,000
84,000
76,000

71,000

Source: U.S. Dept. of Commerce, Tourism Industries

1998

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

www.azot.com

41

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From UK Profile*
Demographics:
87

Total Visitation from U.K. (000s)

Age
Male Average

47.8 years

Female Average

Party Composition

Household Income

Visitation Volume
< $40,000

19.7%

$40,000 - $79,999

36.0%

$80,000 - $119,999

18.5%

$120,000+

25.9%

41 years

27.1%

Chicago

17.9%

1.8
50.4%

Family/Relatives

28.0%

Traveling Alone

25.0%

Friends

15.1%

Business Associates

2.7%

Group Tour

1.2%

Adults Only

90.6%

Adults and Children

9.4%

Gender

Port of Entry
Los Angeles

Avg. Travel Party
(mean)
Spouse

Men

62.4%

Women

37.6%
Frequent Travelers

Other

25.3%

Repeat Visitor to the

San Francisco

10.3%

U.S. Trips last 12 Months

Newark

8.70%

U.S. Trips last 5 Years

78.8%
2
7.2

Atlanta

6.0%

1 Trip

26.6%

New York

4.7%

2 - 5 Trips

48.3%

5+ Trips

25.0%

Trip Behaviors:
Advance Trip Planning
Advance Trip Decision

Use of Packages

124.9 days

Advance Air Reservations
Use of Pre-Booked Lodging

84.4days
70.7%

Accommodations
Hotel/Motel

88.1%

Private Home

8.0%

Other

6.6%
Expenditures

Avg. Spending Per Person Per Day

$90

Information Sources

YES

24.2%

Travel Agency

46.5%

Air/Lodging/Bus

3.2%

Personal Computer

40.0%

Guided Tour

14.4%

Tour Company

20.5%

Air/Lodging

13.1%

Friends/Relatives

17.7%

Air/Rental Car

9.8%

Airlines Directly

16.8%

Air/Lodging/Rental Car

6.9%

Travel Guides

16.0%

Air/Lodging/Tour

6.3%

Newspapers/Magazines

4.6%

Air/Lodging/Bus/Tour

3.2%

Corporate Travel Dept.

4.4%

Advance Package Booking

129.7 days

Other

2.8%

State/City Travel Office

0.7%

# of Nights Pre-paid as Part
of a Package

13 nights

Transportation in U.S.

AZ Destinations Visited
Tucson

10.0%

Length of Stay

Grand Canyon NP

45.9%

# of Nights in Arizona (mean)

5.2

Phoenix

37.9%

Glen Canyon NP

2.7%

# of Nights in U.S. (mean)

19.8

Rented Auto

63.7%

Airlines in U.S.

42.8%

Taxi/Cab/Limousine

35.7%

Company or Private Auto

18.4%

City Subway/Tram/Bus

25.5%

Source: U.S. Dept. of Commerce, Tourism Industries
*Data sample was aggregated from years 2002-2003.

www.azot.com

42

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From UK Profile*
Purpose/Activities:
Other Destinations Visited

Purpose of Trip
Leisure & VFR

86.1%

Leisure/Rec./Holidays

74.9%

# of States Visited

3.3

Dining in Restaurants

95.4%

# of Destinations Visited

5.1

Shopping

88.3%

Visit National Parks

73.6%

Touring Countryside

72.7%

Sightseeing in Cities

67.5%

Visit Small Towns

60.0%

Visit Historical Places

59.0%

Casinos/Gambling

56.5%

22.4%

Cultural Heritage Sites

56.3%

10.6%

Guided Tours

37.8%

New York

15.5%

Amusement/Theme Parks

34.5%

New Mexico

8.5%

Water Sports/Sunbathing

32.9%

Colorado

7.3%

Visit Native Am. Comm.

30.4%

Art Gallery/Museum

29.0%

Ethnic Heritage Sites

23.1%

Concert/Play/Musical

17.3%

Nightclubs/Dancing

17.1%

Camping/Hiking

16.8%

Environ./Eco Excursions

10.4%

Ranch Vacations

9.8%

Cruises

8.8%

Golfing/Tennis

8.5%

Attend Sports Event

4.3%

Hunting/Fishing

1.2%

Snow Skiing

0.4%

California

65.1%

Los Angeles

36.6%

San Francisco

28.1%

Visit Friends/Relatives

10.8%

Other

0.4%

San Diego

16.9%

Business and Convention

13.9%

Yosemite N.P.

6.7%

Business/Professional

10.6%

Convention/Conference

2.3%

Study/Teaching

Nevada

63.4%

Las Vegas

63.6%

Utah

1.0%

Bryce Canyon N.P.

International Visitation from UK
160,000

Estimated Volume

140,000

135,000

140,000

Leisure Activities

150,000
115,000

120,000
100,000

88,000

87,000

80,000
60,000
40,000
20,000

Source: U.S. Dept. of Commerce, Tourism Industries

0
1998

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

*Data sample was aggregated from years 2002-2003.

www.azot.com

43

2003 Arizona

Statistical

Report

Total Overseas Visitors From Mexico Profile**
Demographics:

Total Visitation from Mexico
(Air Only) (000s)

68

Age
Male Average

39.4 years

Female Average

41.4 years

Port of Entry
Other

Party Composition

Household Income

Visitation Volume

< $40,000

43.0%

$40,000 - $79,999

23.4%

$80,000 - $119,999

13.5%

$120,000+

20.2%

11.6%

Houston

8.1%

Los Angeles

7.7%

Miami

3.5%

New York

1.3%

1.4
49.4%

Family/Relatives

32.6%

Spouse

17.4%

Friends

4.5%

Business Associates

3.6%

Group Tour

0.2%

Adults Only

89.2%

Adults and Children

10.8%

Gender
Men

69.4%

Women

30.6%
Frequent Travelers

67.7%

Dallas/Ft. Worth

Avg. Travel Party
(mean)
Traveling Alone

Repeat Visitor to the

91.9%

U.S. Trips last 12 Months

4.5

U.S. Trips last 5 Years

16.8

1 Trip

9.1%

2 - 5 Trips

23.0%

5+ Trips

67.9%

Trip Behaviors:
Use of Packages

Advance Trip Planning
Advance Trip Decision

40.8 days

Advance Air Reservations

17.4 days
64.2%

Use of Pre-Booked
Accommodations
Hotel/Motel

62.6%

Information Sources

YES

5.0%

Travel Agency

52.5%

Air/Lodging

4.7%

Airlines Directly

16.6%

Guided Tour

1.8%

Personal Computer

14.5%

Air/Lodging/Tour

1.8%

Friends/Relatives

14.0%

Air/Lodging/Bus

1.8%

State/City Travel Office

9.1%
7.7%

Private Home

44.7%

Air/Lodging/Bus/Tour

1.8%

Corporate Travel Dept.

Other

1.0%

Air/Rental Car

0.9%

Tour Company

4.5%

Air/Lodging/Rental Car

0.6%

Other

4.5%

Newspapers/Magazines

1.3%

Travel Guides

0.7%

Expenditures
Avg. Spending Per Person Per Day $167

Advance Package Booking

33.3 days

# of Nights Pre-paid as Part
of a Package

8.6 nights

AZ Destinations Visited
Phoenix

78.8%

Tucson

15.4%

Grand Canyon NP

9.0%

Glen Canyon NP

0.3%

Length of Stay
# of Nights in Arizona (mean)
# of Nights in U.S. (mean)

9.1
12.8

Transportation in U.S.
Rented Auto

37.3%

Company or Private Auto

38.8%

Taxi/Cab/Limousine

26.5%

Airlines in U.S.

24.2%

City Subway/Tram/Bus

4.3%

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors arriving by land from Mexico and data was aggregated from years 2002-2003.

www.azot.com

44

2003 Arizona

Statistical

Report

Total Overseas Visitors From Mexico Profile**
Purpose/Activities:
Leisure & VFR

Leisure Activities

Other Destinations Visited

Purpose of Trip
62.1%

# of States Visited

1.6

Shopping

87.8%

# of Destinations Visited

2.1

Dining in Restaurants

72.3%

15.0%

Visit Small Towns

28.9%

Leisure/Rec./Holidays

32.2%

Visit Friends/Relatives

26.3%

Los Angeles

9.5%

Visit National Parks

27.7%

Other

3.6%

San Francisco

2.0%

Visit Historical Places

25.6%

Business and Convention

37.9%

San Diego

4.7%

Nightclubs/Dancing

15.8%

Business/Professional

29.6%

14.7%

Casinos/Gambling

15.2%
15.1%

7.8%

13.6%

Amusement/Theme Parks

Convention/Conference

13.5%

0.5%

7.0%

Sightseeing in Cities

Study/Teaching

Houston

3.6%

Concert/Play/Musical

12.4%

San Antonio

2.6%

Attend Sports Event

9.7%

Touring Countryside

7.8%

Art Gallery/Museum

7.5%

Visit Native Am. Comm.

7.2%

Golfing/Tennis

6.8%

Cultural Heritage Sites

6.7%

Guided Tours

6.5%

Water Sports/Sunbathing

4.7%

Camping/Hiking

4.1%

Hunting/Fishing

2.2%

Environ./Eco Excursions

1.8%

Snow Skiing

1.8%

Ethnic Heritage Sites

1.2%

Ranch Vacations

0.8%

Cruises

0.4%

California

Nevada
Las Vegas
Texas

Indiana

4.5%

New York

2.5%

Estimated Volume

International Visitation from Mexico Air
90,000
80,000
70,000

82,000
71,000

65,000

60,000
50,000
40,000
30,000

68,000

67,000

37,000

20,000
10,000
0

Source: U.S. Dept. of Commerce, Tourism Industries

1998

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

** Does not include visitors arriving by land from Mexico and data was aggregated from years 2002-2003.

www.azot.com

45

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From France Profile*
Demographics:

52

Total Visitation from France (000s)

Age
Male Average

46.8 years

Female Average

43.3 years

Port of Entry
Other

32.7%

Los Angeles

30.5%

San Francisco

13.6%

Atlanta

9.1%

Washington, DC

5.5%

New York

< $40,000

36.9%

$40,000 - $79,999

29.3%

$80,000 - $119,999

24.1%

$120,000+

9.7%
Gender

Men

72.6%

Women

27.4%
Frequent Travelers

4.4%

Cincinnati

Party Composition

Household Income

Visitation Volume

4.2%

Avg. Travel Party
(mean)
Spouse

2.2
46.4%

Family/Relatives

38.8%

Friends

21.0%

Traveling Alone

16.5%

Group Tour

6.2%

Repeat Visitor to the U.S.

65.0%

U.S. Trips last 12 Months

1.7

Business Associates

2.5%

U.S. Trips last 5 Years

6.0

Adults Only

81.4%

Adults and Children

18.6%

1 Trip

37.3%

2 - 5 Trips

33.7%

5+ Trips

29.0%

Trip Behaviors:
Advance Trip Planning
Advance Trip Decision
Advance Air Reservations

Use of Packages

106.1 days
68.4 days

Use of Pre-Booked Lodging

54.7%

Accommodations

Information Sources

YES

26.4%

Travel Agency

60.9%

Air/Lodging

14.3%

Personal Computer

20.4%

Air/Rental Car

14.2%

Travel Guides

15.4%

Guided Tour

13.8%

Airlines Directly

11.7%

Tour Company

7.0%

Friends/Relatives

9.3%

Other

4.4%

Corporate Travel

2.6%

Newspapers/Magazines

1.9%

State/City Travel Office

0.6%

Hotel/Motel

82.3%

Air/Lodging/Rental Car

11.7%

Private Home

13.3%

Air/Lodging/Bus

2.7%

Other

9.3%

Air/Lodging/Bus/Tour

2.7%

Air/Lodging/Tour

3.1%

Expenditures
Avg. Spending Per Person Per Day

$92

AZ Destinations Visited

Advance Package Booking
# of Nights Pre-paid as Part
of a Package

88.7 days
14.1 nights

Grand Canyon NP

43.7%

Phoenix

33.0%

Glen Canyon NP

9.0%

# of Nights in Arizona (mean)

4.4 days

Tucson

7.4%

# of Nights in U.S. (mean)

20 days

Transportation in U.S.

Length of Stay

*Data sample was aggregated from years 2001-2003.

Rented Auto

67.8%

Airlines in U.S.

39.3%

Taxi/Cab/Limousine

19.1%

Company or Private Auto

21.6%

City Subway/Tram/Bus

10.3%

Source: U.S. Dept. of Commerce, Tourism Industries

www.azot.com

46

2003 Arizona

Statistical

Report

Total Overseas Air Visitors From France Profile*
Purpose/Activities:
Other Destinations Visited

Purpose of Trip
Leisure & VFR

90.1%

Leisure/Rec./Holidays
Visit Friends/Relatives
Other

75.7%
14.4%
-

Business and Convention

9.7%

Business/Professional

6.5%

Convention/Conference

2.8%

Study/Teaching

0.4%

# of States Visited

3.5

Shopping

84.4%

5.4

Dining in Restaurants

81.6%

Visit National Parks

80.4%

Sightseeing in Cities

67.2%

Visit Historical Places

66.9%

Casinos/Gambling

63.7%

Visit Small Towns

55.9%

Touring Countryside

45.6%

56.1%

Amusement/Theme Parks

45.3%

27.9%

Cultural Heritage Sites

44.2%

Colorado

11.4%

Water Sports/Sunbathing

27.1%

Florida

10.1%

Ethnic Heritage Sites

24.3%

New Mexico

9.4%

Visit Native Am. Comm.

20.9%

Guided Tours

20.0%

Camping/Hiking

18.3%

Art Gallery/Museum

17.7%

Environ./Eco Excursions

16.9%

Concert/Play/Musical

7.5%

Nightclubs/Dancing

6.2%

Ranch Vacations

5.7%

Golfing/Tennis

5.6%

Cruises

3.3%

Attend Sports Event

1.6%

Hunting/Fishing

1.0%

Snow Skiing

0.3%

# of Destinations Visited
California

70.1%

Los Angeles

43.5%

San Francisco

42.3%

San Diego

13.3%

Yosemite N.P.

21.6%

Nevada

65.9%

Las Vegas

65.3%

Utah
Bryce Canyon N.P.

International Visitation From France

Estimated Volume

120,000

105,000

100,000

85,000
77,000

80,000

Leisure Activities

64,000

60,000

54,000

52,000

40,000
20,000

Source: U.S. Dept. of Commerce, Tourism Industries

0
1998

1999

2000

2001

2002

2003

Source: U.S. Dept. of Commerce, Tourism Industries

*Data sample was aggregated from years 2001-2003.

www.azot.com

47