RAIL PASSENGER STUDY FINAL REPORT JANUARY 2009 TABLE OF CONTENTS Page 1. INTRODUCTION................................................................................. 1 STAKEHOLDER WORKSHOP ................................................................. 4 2. RAILROAD OPERATING COSTS........................................................... 6 3. EXCURSION RAIL BEST PRACTICES.................................................... 7 TYPES OF EXCURSION RAIL SERVICE ................................................... 7 PEER EXCURSION RAIL SERVICES ........................................................ 8 4. TRANSIT DEMAND AND EXCURSION RIDERSHIP ESTIMATES ..............20 ESTIMATING TRANSIT DEMAND .........................................................20 ESTIMATING EXCURSION RIDERSHIP...................................................22 5. RAIL SERVICE SCENARIOS................................................................26 SCENARIO TIMETABLES ....................................................................27 DAYS AND DATES OF OPERATION.......................................................27 PROPOSED FARE STRUCTURE .............................................................27 6. DRAFT OPERATING PRO-FORMAS .....................................................34 REVENUES ........................................................................................34 EXPENSES.........................................................................................34 CONCLUSION ....................................................................................39 APPENDIX A. ESTIMATING TRANSIT DEMAND .......................................44 REFERENCES ........................................................................................48 i LIST OF TABLES Page 1. RAIL AND HIGHWAY DISTANCE AND TIME ESTIMATES ..................... 2 2. STAKEHOLDER WORKSHOP PARTICIPANTS ...................................... 4 3. ARIZONA EASTERN OPERATING COSTS PER 8-HOUR DAY .................. 6 4. MATRIX OF PEER EXCURSION RAIL OPERATIONS ............................10 5. ANALYSIS OF FARES CHARGED PER LENGTH AND DURATION OF TRIP ............................................17 6. ANALYSIS OF FARE DISCOUNTING FOR SENIORS AND CHILDREN ........................................................18 7. SKETCH RIDERSHIP ESTIMATING PROCESS – METHODOLOGY I .........24 8. SKETCH RIDERSHIP ESTIMATING PROCESS – METHODOLOGY II ........25 9 A. TWO ROUND TRIPS BETWEEN MIAMI, GLOBE, THE CASINO, AND SAN CARLOS. ....................................................28 9-B. THREE ROUND TRIPS BETWEEN MIAMI, GLOBE, AND THE CASINO....28 9-C. THREE ROUND TRIPS BETWEEN GLOBE, THE CASINO, AND SAN CARLOS .....................................................28 9-D. FOUR ROUND TRIPS BETWEEN GLOBE AND THE CASINO ..................29 9-E. ONE ROUND TRIP DINNER TRAIN BETWEEN GLOBE, THE CASINO, AND SAN CARLOS .........................................29 9-F. ONE ROUND TRIP DINNER TRAIN BETWEEN MIAMI, GLOBE, AND THE CASINO ..................................................29 10. ARIZONA EASTERN RAILWAY ROUTE SEGMENTS AND PEER PER-MILE RATES ...........................................................32 11. REVISED FARE STRUCTURE ...........................................................33 12-A OPERATING PRO-FORMA – FORECASTED RIDERSHIP SCENARIO .......35 12-B OPERATING PRO-FORMA – MINIMAL RIDERSHIP SCENARIO ..............36 ii LIST OF TABLES (CONTINUED) Page 13-A. FOUR TRIPS DAILY SCHEDULE .......................................................41 13-B. EIGHT TRIPS DAILY SCHEDULE ......................................................41 14. RECOMMENDED OPERATING SCENARIO PRO-FORMA .......................42 12. PREFERRED DAILY OPERATING SCENARIO PRO-FORMA ...................17 A-1. 2030 POPULATION OF SERVICE GROUPS IN SERVICE AREA................45 A-2. CALCULATION OF VEHICLE MILES PER SQUARE MILE .....................45 A-3. SERVICE FACTOR CALCULATIONS..................................................46 A-4. ESTIMATION OF TRANSIT DEMAND ................................................46 A-5. ESTIMATION OF TRANSIT DEMAND - ALTERNATIVE METHOD ..........47 iii LIST OF FIGURES Page 1. 2006 DEMONSTRATION EXCURSION RAIL SERVICE ............................ 1 2. ARIZONA EASTERN RAILWAY ROUTE WITH PROPOSED STATIONS...... 3 3. ARIZONA EASTERN RAILWAY DOME CAR ........................................ 5 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION ................... 9 5. TRANSIT CORRIDOR FOR DEMAND ESTIMATION..............................21 6. DETERMINATION OF GLOBE-BASED EXCURSION TRAIN CATCHMENT AREA .......................................................................23 7. PROPOSED OPERATING SEASON .....................................................30 8. EXCURSION RAIL ADULT FARES PER MILE COMPARED WITH LENGTH OF ROUND TRIP ....................................32 A-1. TRIP RATES FOR ALTERNATIVE ESTIMATION PROCEDURE ...............47 iv 1. INTRODUCTION The Arizona Eastern Railway, in cooperation with the Historic Globe Mainstreet Program and the Apache Gold Casino Resort, operated demonstration excursion rail service between downtown Globe and the Apache Gold Casino in early 2006 to evaluate the feasibility of implementing permanent excursion rail service between those two points. (See Figure 1) FIGURE 1. 2006 DEMONSTRATION EXCURSION RAIL SERVICE “Spike,” the 1930 rail car used for the demonstration excursion service between Globe and the Apache Gold Casino, prepares to depart from the Globe depot. The car was reminiscent of the old electric “interurban” cars that were early 20th Century precursors to modern suburban rail services such as those operated in Philadelphia and Chicago. —Lima & Associates photo The San Carlos Apache Tribe constructed a solidly-built covered platform to serve as a depot. The stop is located approximately 50 yards from the entrance to the casino. —Lima & Associates photo The equipment used for the runs was a restored self-propelled 38-passenger gas-mechanical rail car originally manufactured by the Brill Company in 1930. The rail car, nicknamed “Spike” for the duration of the demonstration, made four round trips on Thursdays, Fridays, Saturdays, and Sundays. Fares of $5 one-way and $10 round trip were charged. Lima & Associates Gila County Passenger Rail Study – Page 1 Subsequent to the conduct of the Gila County Small Area Transportation Study and the rail excursion demonstration, the consultant received an additional task assignment to examine the feasibility of establishing permanent passenger rail service in the Globe-Miami area. The consultant is tasked with conducting a comprehensive review of the potential for passenger rail utilizing area trackage of the Arizona Eastern Railway. Three service areas will be examined: • • • Globe (downtown) to Apache Gold Casino. Globe (downtown) to Miami (downtown). Apache Gold Casino to San Carlos. Distances and estimated travel times by rail and highway between these points are listed in Table 1. Figure 2 depicts the rail and highway routes in the Study Area. TABLE 1. RAIL AND HIGHWAY DISTANCE AND TIME ESTIMATES Miami - Claypool Claypool - Globe Globe - Casino Casino – San Carlos Miami - Casino Miami - San Carlos Rail Mileage 1.51 9.38 6.52 13.96 17.41 31.37 Maximum Rail MPH 15 30 30 30 Rail Travel Time 0:06 0:18 0:13 0:27 0:37 1:05 Highway Mileage 1.17 5.38 8.82 14.31 15.37 29.68 Average Highway MPH 30 35 40 50 Highway Travel Time 0:02 0:09 0:13 0:17 0:24 0:41 Source: Arizona Eastern Railway, Arizona Transportation Information System, Lima & Associates Note that the maximum rail speed is based on the designation by the Arizona Eastern Railway itself that its trackage between Miami and Claypool meets Federal Railroad Administration (FRA) Class I standards and that the trackage between Claypool and San Carlos meets or exceeds Class II standards. Class I standards permit passenger train operation at speeds up to 15 mph and Class II standards permit passenger train operation at speeds up to 30 mph. This Report represents the findings of the project, including the railroad operating costs obtained from Arizona Eastern Railway in Chapter 2 and a summary of Excursion Rail operation best practices in Chapter 3. Chapter 4 presents an estimate of transit demand, together with the findings of a sketch estimate of potential excursion rail ridership and characteristics of the Arizona tourism market, Chapter 5 presents draft rail service scenarios including a proposed operating season, a fare structure, and a set of timetables for different route configurations. Chapter 6 presents draft operating pro-formas for the six candidate operating scenarios, together with Lima & Associates Gila County Passenger Rail Study – Page 2 FIGURE 2. ARIZONA EASTERN RAILWAY ROUTE WITH PROPOSED STATIONS Lima & Associates Gila County Passenger Rail Study – Page 3 the recommended scenario that resulted from the discussion that took place at the Stakeholder Workshop and the input provided to the consultant. STAKEHOLDER WORKSHOP On Wednesday, October 29, 2008, a stakeholder workshop was conducted at the passenger depot in Globe. Workshop participants are listed in Table 2. TABLE 2. STAKEHOLDER WORKSHOP PARTICIPANTS Participant Scott Friedson Dennis Giacoletti Bill Leister Hon. Fernando Shipley Steve Sanders Kip Culver Ed Ellis John E. Thomas Robin Marquis Barney Bigman Rob Bohannan Title Rail Planner General Manager Sr. Transportation Planner Mayor Deputy Public Works Director Administrator President V. P. Sales & Marketing Tour & Travel Sales Manager Tribal Transportation Planner Sr. Transportation Planner Affiliation ADOT Arizona Eastern Railway CAAG City of Globe Gila County Globe Main Street Program Iowa Pacific Rio Grande Scenic Railroad Rio Grande Scenic Railroad San Carlos Apache Tribe Lima & Associates The consultant presented the findings and draft recommendations of the project, including a proposed operating season, a draft fare structure, and six potential operating scenarios as described in Chapter 5. Draft operating pro-formas were also presented for discussion. Key elements of the workshop discussion were: • Railroad officials suggested that the draft fare structure should be revised to reflect the fact that the per-mile fare charged for excursion trips is typically higher for shorter route segments. The Fare Structure discussion in Chapter 5 reflects this input. • Railroad officials also expressed a preference for a downtown Globe – Apache Globe Casino route. These termini both have established tourist appeal and a rail operation between the two would be the least complicated to implement. The Report Conclusion in Chapter 6 reflects this input. • Gila County has reserved approximately $40,000 in Local Transportation Assistance Funds for the purpose of facilitating the implementation of excursion rail service. Following the consultant presentation and Workshop discussion the County’s representative suggested that these funds will be made available. Lima & Associates Gila County Passenger Rail Study – Page 4 • All present expressed interest in implementing the service. The railroad explained that they had been conducting their own field view and analysis of the concept and plan to proceed with implementation. • Using a diesel locomotive in the short term would mean lower up-front capital costs. However steam locomotives are actually less expensive to operate because of their ability to use re-claimed motor oil and other fuels that are cheaper than diesel. • Draft plans for the proposed operation as described by Arizona Eastern and the Globe Main Street Program are: 9 Following the demonstration service that was operated in the spring of 2006, the excursion service will be known as “Copper Spike Railway” 9 Marketing expertise and assistance with ticketing and reservations will be provided by Rio Grande Scenic Railway, which is a corporate sibling of Arizona Eastern. 9 Service was inaugurated December 13, 2008. 9 Trains operate Thursdays through Sundays during the 98-day season, making four round-trips daily between the Globe depot and Apache Gold Casino. 9 Consideration will be given to providing area residents and Casino employees the opportunity to purchase multi-ride tickets for commuting purposes. 9 Equipment to be used will initially consist of a diesel locomotive, an openwindow coach, a parlor car, and a dome car similar to that depicted in Figure 3 below. A steam locomotive is being prepared for use. FIGURE 3. ARIZONA EASTERN RAILWAY DOME CAR Lima & Associates photo Lima & Associates Gila County Passenger Rail Study – Page 5 2. RAILROAD OPERATING COSTS Standard railroad accounting practice divides the operation of the company into four categories. These are Maintenance-of-way, Equipment, Transportation, and Administrative. Maintenance-of-way includes all of the labor and materials related to the construction and maintenance of track including the rails, crossties, and other track materials such as joint bars, and other track hardware. Bridges and structures are usually included in this category, as are signals and signage. Equipment includes the maintenance and repair of locomotives, motor vehicles and machinery. Transportation includes the operating crews—engineer and conductor—wages and fringe benefits, as well as the fuel and oil consumed by the locomotives. Administrative costs include the corporate management, administrative professionals, and expenses such as telephone, printing, and so forth. Arizona Eastern Railway Operating Costs The Arizona Eastern Railway supports studying the concept of excursion service on their line. Iowa Pacific Holdings, the parent company of Arizona Eastern, currently owns and operates the Rio Grande Scenic Railroad, headquartered in Alamosa, Colorado, and is familiar with excursion train operating issues and concerns. The Railway provided the consultant with cost figures for operating the trains, as well as fees for transferring equipment between Alamosa and Globe for use in both operations. Table 3 lists the dollar amounts. TABLE 3. ARIZONA EASTERN OPERATING COSTS PER 8-HOUR DAY Equipment One Diesel Locomotive Two Diesel Locomotives Steam Locomotive Passenger Car Cost per Day* $1,000.00 $1,300.00 $2,500.00 - $3,000.00 $150.00 - $200.00 Transfer to/from Alamosa On-site On-site $30,000 - $40,000 $6,000 - $8,000 *These costs include: • Three-person Crew Wages and Fringe • Locomotive Fuel, Water, and Lubrication • Maintenance • 24/hour dispatching from Iowa Pacific in Chicago Additional crew time = $100 - $150/hour Source: Arizona Eastern Railway, Interview with CEO Ed Ellis, February 18, 2008 Lima & Associates Gila County Passenger Rail Study – Page 6 3. EXCURSION RAIL BEST PRACTICES This Chapter briefly examines the excursion railroad industry. The different types of excursion rail services are summarized, and peer operations are analyzed. TYPES OF EXCURSION RAIL SERVICE Excursion rail service can take many forms—service is tailored to the community or region served. Some rail lines were purpose-built to serve tourists. The Manitou & Pikes Peak Cog Railway in Colorado was completed in 1891 to carry sightseers to the summit. Ten years later, the Grand Canyon Railway was finished to the rim of the Canyon. While some speculation relating to copper mining activity was the original impetus for building a branch north from the Santa Fe mainline at Williams, tourist passengers comprised the bulk of the Railway’s business from the moment of completion. Although both are scenic trips, the Pikes Peak and Grand Canyon lines are destination-oriented. Other excursion railroads exist to provide the experience of a train ride itself, to provide an attractive means of viewing the scenery along the route, or a combination of the two. While scenic excursions have been a part of railroading almost since the technology was invented in the early 19th Century, operations intended to preserve scenic remnants of longer routes or to provide the nostalgia of rail travel began to appear in earnest after World War II. The passage in 1956 of the Interstate Highway Act and the introduction of jet airliners the following year hastened the demise of privately-operated long-distance rail passenger service, and lightly-patronized branches—often the more scenic segments of the railroad—were the first to lose regularly scheduled passenger service. At the same time the technology for the design and operation of diesel locomotives had been refined during the War, and steam locomotives were rapidly being replaced during the 1950s by more easily maintained diesels. Steam locomotive preservation was another significant catalyst for the establishment of excursion railroad operations. Grand Canyon Railway has several steam locomotives that it operated during the peak summer season through 2008. In the Southwest, one of the more prominent early examples of preserving a scenic railroad branch for recreational enjoyment was that of the Denver & Rio Grande Western’s Durango-to-Silverton line. For many years, this line was operated by the Rio Grande itself, although it was unusual for the original Class I railroad owner of a line to operate an on-going excursion operation. Later, in the 1990s, the line was sold to private investors and now operates as the Durango & Silverton Narrow Gauge Railroad. In Arizona, Verde Canyon Railroad is an example of an excursion where the en-route scenery is the main attraction. The Grand Canyon and the Verde Valley are two of the most scenic places in North America. While the railroads serving these areas have been very successful, excursion railroads have succeeded elsewhere in America where the scenery was less spectacular, compensating in other ways. Lima & Associates Gila County Passenger Rail Study – Page 7 Excursion rail service variables include: • • • • • • Type(s) of motive power used Type(s) of passenger-carrying equipment used Length(s) of trips offered Frequency and seasonality of operation Theme(s) of excursions Target market(s) PEER EXCURSION RAIL SERVICES The consultant identified 10 excursion rail operations in the Western United States that provide a cross-section of the variety of services these railroads offer. Information on the railroads was obtained through internet research including the railroads’ own Web sites and other Web sites that provide data regarding excursion railroad services. The current Guide to North America’s Tourist Railways and Museums, the companion publication to the popular PBS “Great American Railway Journeys” program, was also consulted. The consultant has also visited Arizona’s two operations, the Grand Canyon Railway and the Verde Canyon Railroad, many times—both before and after the introduction of excursion rail service. In both cases, the inaugural trips were ridden, as well as repeat trips after the services had matured and additional amenities were added. Existing Arizona Excursion Rail Services Grand Canyon Railway After years of false starts beginning in 1972, the Grand Canyon Railway opened with much fanfare in September 1989, the project of Scottsdale entrepreneur Max Biegert and his wife Thelma. The GCR now carries over 200,000 passengers annually, and the property was recently sold to Xanterra, owners of the Grand Canyon National Park concessions previously operated by Fred Harvey. Trains have been steam powered during the peak summer season; the Railway announced in the fall of 2008 its intention to use diesels year round. Five different classes of accommodations are offered including vintage “Harriman” coaches, deluxe parlor cars, and glass-topped “Vista Dome” cars dating from the 1950s streamliner era. The 64-mile trip between Williams and Grand Canyon takes approximately two and onehalf hours each way, and a four-hour layover at the Canyon provides ample time for viewing the South Rim and dining at the luxurious El Tovar Hotel or one of the other former Fred Harvey establishments. Theme runs are also provided including the popular Polar Express during the Holidays and the Sunset Limited during selected evenings in the early Fall. Verde Canyon Railroad In the late 1980s the Santa Fe Railway’s branch line between Drake and Clarkdale, Arizona, was purchased by David and Linda Durbano, owners of the Lima & Associates Gila County Passenger Rail Study – Page 8 Wyoming and Colorado Railroad, which operates short lines in Wyoming and Oregon. The purpose of the line, initially called the Arizona Central, was to serve Phoenix Cement, a major rail freight customer located at Clarkdale. However an inspection trip through the Verde River Canyon between Perkinsville and Clarkdale revealed the obvious tourist potential of the route and the Arizona Central’s excursion operation, named the Verde Canyon Railroad, was implemented in November 1990. The line operates air-conditioned coaches, first class parlor cars, and open air “gondolas” where passengers can enjoy closeup views of the breathtaking en-route scenery. Other than the railroad, a primitive trail used by equestrians and hikers is the only access to the canyon, and a variety of wildlife including nesting bald eagles can be seen from the train. The round trip between Clarkdale and Perkinsville takes four hours. A number of theme trips are operated throughout the year including popular “moonlight” trips on summer evenings, wine-tasting trips, and Valentines Day specials. Other Excursion Rail Operations in the Western United States The ten other excursion rail operations examined by the consultant are: • • • • • Abilene & Smoky Valley Railroad Copper King Express Grapevine Vintage Railroad Nevada Southern Railroad Santa Fe Southern Railway • • • • • Austin Steam Train Fillmore and Western Railroad Mount Hood Railroad Rio Grande Scenic Railroad Yreka Western Railway Dozens of excursion railroads operate within the Western United States. These ten were selected because of their proximity to Arizona and the variety of terrain and scenery through which they operate. All ten offer relatively short trips, and most operate both steam and diesel locomotives. Table 4 presents the key characteristics of each operation. Trip durations range from 45 minutes (Nevada Southern) to four hours (Santa Fe Southern). Round trip lengths range from six miles on the Nevada Southern to 96 miles on the Rio Grande Scenic Railroad. Note that many of the railroads, including the Rio Grande Scenic, offer a choice of destinations and itineraries, and trip lengths and travel times vary. For statistical analysis, one trip from each peer operation was selected. It should be noted that the consultant has personally field viewed the following peer operations: Grand Canyon Railway, Verde Canyon Railroad, Austin Steam Train, and Santa Fe Southern. The consultant has also field viewed portions of the right-of-way of the Nevada Southern Railroad and the Rio Grande Scenic Railroad. Lima & Associates Gila County Passenger Rail Study – Page 9 TABLE 4. MATRIX OF PEER EXCURSION RAIL OPERATIONS Name of Railroad Location Description of Service Motive Power Abilene & Smoky Valley Abilene KS 1-1/2 hour 10 mile round-trip from Abilene to Enterprise through the Smoky Hill River Valley Diesel Austin Steam Train Cedar Park, TX Three hour round-trip from Cedar Park to Bertram Steam and Diesel Copper King Express Anaconda, MT 3 ½-hour, 52-mile trip over the former Butte, Anaconda and Pacific Railway between the mining and smelting communities of Butte and Anaconda. Diesel Diesel Equipment Coach, open-air gondola, caboose Trips per Day Dinner Train Option? Theme Train Option? 2 No No $12.00 $6.00 1 No Yes $28.00 $12.00 1 No No $25.00 $5.00 1 Yes Yes $22.00 $8.00 1 No Yes $20.00 $10.00 1, 2 Yes Yes $25.00 $15.00 Adult Fare Child Fare Air conditioned chair cars Fillmore and Western Fillmore, CA 3.5 hour round trip between Fillmore and Santa Paula. Vintage coaches Grapevine Vintage Railroad Grapevine, TX 42-mile roundtrip over the Cotton Belt line, linking the Steam and Diesel communities of Grapevine, Colleyville, Smithfield and Fort Worth's Stockyards. Vintage coaches Mount Hood Hood River, OR A 2.5-hour morning or afternoon trip between Hood River and Odell Diesel Coaches, open-air gondola Nevada Southern Boulder City, NV 45 minutes run departs from the Boulder City station at Yucca Street and proceeds west approximately 3.0 miles to just behind the Railroad Pass Casino Diesel Air-conditioned/heated cars, an open-air car, and a generator car. 4 No No $8.00 $4.00 2 No Yes $39.00 $25.00 1 Yes Yes $28.00 $18.00 1 No Yes $20.00 $12.00 Rio Grande Scenic Railroad Alamosa, CO 2.5 hour round trip between Alamosa and Fir or between La Veta and Fir Steam and Diesel Dome car and standard coaches Santa Fe Southern Santa Fe, NM 26-mile ride on a working freight train through high desert scenery on a 4-hour round trip from Santa Fe to Lamy, 18 miles southeast. A caterer is available on certain days. Diesel Both vintage and streamlined coaches. 3 hour, 15-mile round trip from Yreka to Montague Steam Yreka Western Lima & Associates Yreka, CA Coaches, open-air gondola Gila County Passenger Rail Study – Page 10 Days and Dates of Operation Figure 4 presents a series of 2008 calendars that graphically depict the days and dates of operation of the 10 out-of-state railroads. Arizona’s two railroads and the Fillmore & Western in California all operate year-round. The other nine properties have seasons of varying lengths. The Grapevine Vintage Railroad and the Nevada Southern both began operating in February. But the Austin Steam Train and the Yreka Western did not start up before June. FIGURE 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION 2008 Abilene & Smoky Valley Austin Steam Train - Bertram Flyer Days of Operation 2008 Days of Operation JAN JAN FEB FEB MAR MAR APR APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates Gila County Small Area Transportation Study – Page 11 FIGURE 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION (Continued) 2008 Copper King Express Filmore & Western - Weekend Scenic Days of Operation 2008 Days of Operation JAN JAN FEB FEB MAR MAR APR APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates Gila County Small Area Transportation Study – Page 12 FIGURE 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION (Continued) Grapevine Vintage Railroad 2008 Days of Operation 2008 Mount Hood Railroad Days of Operation JAN JAN FEB FEB MAR MAR APR APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates Gila County Small Area Transportation Study – Page 13 FIGURE 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION (Continued) 2008 Nevada Southern Railway Days of Operation JAN FEB Rio Grande Scenic Railroad Alamosa to Fir or La Veta to Fir 2008 Days of Operation JAN FEB MAR MAR APR APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates Gila County Small Area Transportation Study – Page 14 FIGURE 4. PEER EXCURSION RAILROAD 2008 DAYS OF OPERATION (Continued) Santa Fe Southern Railway 2008 Days of Operation Yreka Western - Blue Goose 2008 Days of Operation JAN JAN FEB FEB MAR MAR APR APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates Gila County Small Area Transportation Study – Page 15 Theme Trains and Special Events Nine of the 12 properties offer themed excursions—many of which include meals of some sort—but only three appear to operate regularly scheduled dinner trains. Holiday themes such as the “Polar Express” or “Easter Bunny Special” geared towards children are popular. Adults are offered “Murder Mystery Trains”, while specials offered on other holidays, such as the Fourth of July, attract families. Theme trains are often scheduled outside the regular operating calendar. En Route Scenery Surveys conducted by the Arizona Office of Tourism repeatedly show that “scenery” is one of the main attractions of rural Arizona for both in-state and out-of-state tourists. A brief discussion of en-route scenery is in order: The scenery through which many of these railroads operate is somewhat similar to that in Southern Gila County. The Austin Steam Train runs through the Texas Hill Country, the Nevada Southern operates in Mohave Desert terrain near Las Vegas, the Rio Grande Scenic Railroad crosses Colorado’s San Luis Valley, and the Santa Fe Southern crosses high desert outside its namesake city. The countryside crossed by the Abilene & Smoky Valley Railroad in Kansas and the Grapevine Vintage Railroad in the Fort Worth area, as well as the desert domain of the Nevada Southern are arguably less scenic than the country around Globe. Mount Hood provides a dramatic backdrop for its namesake railroad and Mount Shasta provides the same backdrop for the Yreka Western. Paralleling the Highway The Arizona Eastern Railway closely parallels US 70 most of the way between Globe and Apache Gold Casino. Paralleling a highway is a double-edged sword. The train can “market itself” to passing motorists, particularly if the rail equipment is attractive or attention-getting—such as a steam locomotive, for example. On the other hand, motorists have already “seen” the route and many, including railroad buffs, are apt to use the highway to “chase” the train and photograph it, rather than paying to ride. The routes of the Austin Steam Train and the Nevada Southern closely parallel highways, while the routes of the Grand Canyon Railway, Verde Canyon Railroad, Santa Fe Southern, and Rio Grande Scenic Railroad do not. Other portions of the Arizona Eastern do not parallel any roadways. East of the Casino, the line deviates to the north towards San Carlos, then turns and follows the San Carlos River south underneath the highway before turning east. The railroad and highway do not Lima & Associates Gila County Small Area Transportation Study – Page 16 come together again until the vicinity of Bylas. Another portion of the line that is not paralleled by any roads is the segment between Globe and Miami, a candidate route segment that this study examined. Fares and Discounts The consultant documented and compared the fares and discounts charged and offered by the different excursion rail operators. Table 5 presents an analysis of the fare charged per length and duration of the trip. In this table, only adult fares were analyzed. The average adult fare is just under a dollar a mile, or about $7.78 per hour. The Verde Canyon Railroad, which has one of the most spectacular rail routes anywhere, charges the most— $2.29 per mile and $13.74 per hour. It is worth noting that the second highest rates, $1.33 per mile and $10.67 per hour, are charged by the Nevada Southern, the one peer railroad known to operate in the vicinity of a Casino. TABLE 5. ANALYSIS OF FARES CHARGED PER LENGTH AND DURATION OF TRIP Name of Railroad Abilene & Smoky Valley Adult $12.00 Length of Trip ( RT miles) 10 Austin Steam Train $17.00 50 3:00 $0.34 $5.67 Copper King $25.00 52 3:30 $0.48 $7.14 Fillmore and Western $22.00 20 3:30 $1.10 $6.29 Grand Canyon Railway $65.00 130 8:00 $0.50 $8.13 Grapevine Vintage Railroad $20.00 49 5:00 $0.41 $4.00 Mount Hood Railroad $25.00 19 2:30 $1.32 $10.00 $8.00 6 0:45 $1.33 $10.67 Rio Grande Scenic Railroad $39.00 96 6:30 $0.41 $6.00 Santa Fe Southern $32.00 26 4:30 $1.23 $7.11 Verde Canyon $54.95 24 4:00 $2.29 $13.74 Yreka Western $20.00 15 $1.33 $0.99 $2.29 $6.67 $7.78 $13.74 Nevada Southern Duration of Trip (hours) 1:30 Adult Fare per mile $1.20 Adult Fare per Hour $8.00 3:00 Averages Highest Source: Railroad Web sites Lima & Associates Gila County Small Area Transportation Study – Page 17 The extent to which rail fares were discounted for seniors and children was also analyzed as shown in Table 6. Senior fares averaged 90.65 percent of adult fares. However, three of the railroads, Abilene & Smoky Valley Railroad, Grand Canyon Railway, and Yreka Western Railroad, do not offer discounts for seniors. All 12 railroads—including the two Arizona lines—offer substantial discounts for children 12 and under, the average child fare being 52.26 percent of the adult fare. TABLE 6. ANALYSIS OF FARE DISCOUNTING FOR SENIORS AND CHILDREN Name of Railroad Abilene & Smoky Valley Austin Steam Train Copper King Fillmore and Western Grand Canyon Railway Grapevine Vintage Railroad Mount Hood Railroad Nevada Southern Rio Grande Scenic Railroad Santa Fe Southern Verde Canyon Yreka Western Averages Adult $12.00 $17.00 $25.00 $22.00 $65.00 $20.00 $25.00 $8.00 $39.00 $32.00 $54.95 $20.00 Senior $12.00 $14.00 $20.00 $20.00 $65.00 $18.00 $23.00 $7.00 $35.00 $27.00 $49.95 $20.00 Child $6.00 $12.00 $5.00 $8.00 $30.00 $10.00 $15.00 $4.00 $25.00 $18.00 $34.95 $12.00 Senior % of Adult 100.00% 82.35% 80.00% 90.91% 100.00% 90.00% 92.00% 87.50% 89.74% 84.38% 90.90% 100.00% Child % of Adult 50.00% 70.59% 20.00% 36.36% 46.15% 50.00% 60.00% 50.00% 64.10% 56.25% 63.60% 60.00% 90.65% 52.26% Source: Railroad Web sites Operating Speeds Passenger rail transit service is most effective when travel times between points are competitive with automobile travel times between the same points. However excursion trains routinely operate at speeds that would be unacceptably slow for most rail transit applications. For example, Grand Canyon Railway trains take over two hours each way to travel between Williams and Grand Canyon, a distance of 64 miles. Allowing for traffic congestion, delays at the National Park entrance, and so forth, the same trip can be traveled by automobile in 90 minutes or less. The Arizona Eastern is designated as “Class II” and passenger trains would be allowed to operate at up to 30 mph. The consultant believes that allowable speeds would not be a factor with respect to operation of an excursion train in the Study Area. Lima & Associates Gila County Small Area Transportation Study – Page 18 Initial Marketing Assessment Marketing techniques used by the peer excursion railroads examined include maintenance of Web sites, links to area chambers of commerce and neighboring tourist attractions, links to Web sites maintained by rail advocates, “800” telephone numbers, and conventional print and electronic media advertising. All of the railroads evaluated had Web sites. All were also listed in the current Guide to North America’s Tourist Railways and Museums. Some of the information included on the Web sites or in the Guide appeared to be out-of-date, incomplete, or inaccurate. In addition, some of the Web sites were difficult to navigate or understand, either through poor graphic design or faulty technical development. Arizona’s existing railroads, Grand Canyon Railway and Verde Canyon Railway, have two of the more attractive and accessible sites. Significantly, the Web sites of the Rio Grande Scenic Railroad and Mount Hood Railroad, which are owned by the same corporation that owns Arizona Eastern Railway, are also nicely designed and easy to understand. The trains themselves—as alluded to earlier—are self-promoting, rolling “billboards” proclaiming their existence and availability. Of course, if the train is a hodgepodge of mis-matched equipment in obvious need of painting or other maintenance, the effect can be negative. Here again, Arizona is blessed with two very image-conscious railroads with equipment that is as appealing to look at from a distance as it is enjoyable to ride. Southern Arizona currently has no operating excursion railroad. While the Verde Canyon Railroad at Clarkdale is closer to many areas of metropolitan Phoenix than Globe, the same cannot be said of Tucson. In addition, a potential synergy exists between the railroad and the Casino. The consultant believes that continued pro-active coordination between the railroad, the San Carlos Apache Nation, and the Globe Main Street Program is essential to the success of the project. Other potential marketing techniques include: • Selling discounted multi-ride “commuter” tickets to Casino employees and Gila County residents as was discussed at the Stakeholder Workshop • Packaging rail tickets with overnight stays at the Apache Gold Casino Resort and other Globe area attractions • Pro-actively promoting the rail excursion in conjunction with the annual Tribal Pow-Wow and other Western heritage events • Participating in railroad-themed trade shows in the Tucson and Phoenix metropolitan areas such as Scottsdale’s McCormick Railroad Park Rail Fair and the Sahuaro Central event at Adobe Mountain Park in Phoenix • Encouraging the development of group tours from potential markets such as the senior-oriented recreational vehicle parks in Eastern Maricopa County Lima & Associates Gila County Small Area Transportation Study – Page 19 4. TRANSIT DEMAND AND EXCURSION RIDERSHIP ESTIMATES This chapter describes two distinct processes. The first is an estimate of transit demand, and the second is an estimate of excursion train market—or potential ridership. The preceding chapter summarized the different types of excursion rail service. In addition, passenger rail service can provide peak-hour commuter service between the suburbs of a metropolitan area and the center of that area, or between the suburbs themselves. Passenger rail service can also provide regional service between two metropolitan areas and long-distance service connecting regions. The character of these services may differ significantly from each other in terms of equipment, scheduling, fare structure, and other elements. At the same time, it is possible for a passenger rail service to serve both transportation and excursion functions. Many Amtrak routes, for example, traverse scenic areas and provide basic transportation between communities lacking air or bus connections as well as opportunities for persons wishing to view the scenery along the route. In some respects, the Grand Canyon Railway functions as a “tourist commuter” service carrying people between a “park-and-ride” in Williams and the Canyon. The consultant was tasked to assess the potential demand for a Miami-Globe-Casino-San Carlos rail service as a commuter or regional rail operation as well as a tourist attraction. First, the “transit” demand for the service is analyzed, using the same procedure that was used to estimate transit demand County-wide in the preceding Gila County Small Area Transportation Study. Next an analysis of Arizona tourist behavior is used to develop a sketch estimate of the potential annual market for an area excursion rail operation. ESTIMATING TRANSIT DEMAND In the Gila County Small Area Transportation Study (SATS), Transit Cooperative Research Program (TCRP) Report 3, Workbook for Estimating Demand for Rural Passenger Transportation, was utilized to estimate possible demand for transit service County-wide. This workbook provides a methodology for estimating transit demand for rural systems, using population data for the year of proposed service start-up and assumptions of service area size and route lengths. The demand methodology outlined in TCRP Report 3 required that a hypothetical system be developed for analysis purposes. For the purposes of this report, the actual route connecting Miami, Globe, the Casino, and San Carlos was used. (See Figure 5) Note that the route is served by both the Arizona Eastern Railway and a parallel highway system consisting of US 60 between Miami and eastern Globe, US 70 from eastern Globe to the vicinity of the Casino, and Tribal Route 800 from east of the Casino to San Carlos. While rail transit service in a rural corridor would be unusual, the TCRP Report 3 methodology is not mode-specific and could equally apply to either rail or bus service. Lima & Associates Gila County Small Area Transportation Study – Page 20 FIGURE 5. TRANSIT CORRIDOR FOR DEMAND ESTIMATION Globe Depot San Carlos Miami Casino Proposed Stations Transit Corridor To achieve results from the demand estimation procedure consistent with those developed for the preceding SATS, a subset of the same 2030 travel analysis zones (TAZs) created for the SATS were used. To conduct the demand estimation procedure, the following assumptions were made: • • • • • The service area for the hypothetical system is defined as the TAZs that are traversed by any of the roadway segments depicted as being transit served Every resident of the universe of transit-served TAZs is a potential user of the system The percentages of County residents aged 65 and over, having mobility limitations, or living below the poverty level will be the same in 2030 as they were in 2000 The population figures forecasted under the “Accelerated Growth” scenario in the SATS are used It was assumed that service would be provided twice daily between Miami, Globe, the Casino, and San Carlos, as this is the level of service that could be provided by rail given the existing operating parameters. Note that this procedure results in estimated demand for scheduled, fixed-route, twice daily bus service only. The Lima & Associates Gila County Small Area Transportation Study – Page 21 Globe-Miami area is already served by the Cobre Valley Community Transit (CVCT) dial-a-ride system. Estimating the future level of dial-a-ride demand in the Cobre Valley service area, or for adding a deviated fixed route element to the CVCT service, are beyond the scope of this study. Documentation of the transit demand estimating process is provided in Appendix A. Summary of Transit Demand Estimation The demand methodology in TCRP Report 3 included both base and alternative methods of demand estimation. The consultant conducted both procedures to compare the results from each. The base and alternative methods of transit demand estimation resulted in daily estimates of 39 and 83 trips, respectively. Given the low service frequencies used in the hypothetical example, the lower estimate of 39 trips per day is probably more accurate. ESTIMATING EXCURSION RIDERSHIP No scientific methodologies for estimating excursion train ridership exist. For developing a sketch estimate of potential ridership for a Globe-based excursion train, the consultant relies on the findings of tourist-behavior research conducted for the Arizona Office of Tourism, together with empirical knowledge of excursion train marketing. To mimic the approach recommended by the Transit Cooperative Research Program for estimating transit demand, two different methodologies for estimating potential excursion train ridership were used. One methodology is based on the number of potential riders within a 100-mile radius of Globe, and the other is based on the current traffic volumes of major highways serving the Globe area. Estimating Potential Ridership within 100 Miles of Globe In the 1970s, the Arizona Intra-State Tourism Committee commissioned a study of In-State Travel Patterns of Arizona Residents for the Arizona Office of Tourism. Advertisingrelated findings of this study, which pre-dates the Internet, are obsolescent. In addition, the study was conducted before either of Arizona’s two popular excursion rail operations, Grand Canyon Railway and Verde Canyon Railroad, were operating, and “excursion rail” is not covered in the study. However the consultant believes that the basic habits of Arizona tourists, such as the finding that tourists planning to visit an attraction and return home in the same day (“day trip”) prefer to travel 200 miles or less round trip. Accordingly, the consultant assumes that the catchment area for a Globe-based excursion rail operation would be an area encompassed by a circle with a 100-mile radius centered on Globe. (See Figure 6) As Figure 6 shows, such a circle would overlap an identical circle centered on Clarkdale, where the Verde Canyon Railroad is based. Any Globe operation Lima & Associates Gila County Small Area Transportation Study – Page 22 FIGURE 6. DETERMINATION OF GLOBE-BASED EXCURSION TRAIN CATCHMENT AREA Area Encompassed by 100-Mile Radius of Globe Lima & Associates Area Encompassed by 100-Mile Radius of Globe and Area Encompassed by 100-Mile Radius of Clarkdale Portion of Area Encompassed by 100-Mile Radius of Globe that is Closer to Globe than Clarkdale Gila County Small Area Transportation Study – Page 23 that is implemented would likely be of a different character than the service operated out of Clarkdale and would possibly appeal to a different market niche. Nevertheless, in order to develop a conservative estimate of potential Globe train ridership, the overlapping portion was deleted from the catchment area. After defining the extents of the catchment area, as shown in the right-hand panel of Figure 6, the year 2000 population residing within the catchment area was determined by identifying the census blocks lying within the area and summing the populations of the blocks. Next, the percent of Arizona’s total 2000 population represented by the population of the catchment area was calculated. Then, the resulting percentage was applied to the total number of leisure tourists within Arizona for 2006, the latest year for which such data is available. This calculation resulted in a universe of candidate annual excursion train riders of 2,015,624. A factor of two percent was applied to this universe to achieve an annual ridership estimate of 40,312 (See Table 7) TABLE 7. SKETCH RIDERSHIP ESTIMATING PROCESS – METHODOLOGY I Total population inside catchment area from Census 2000 Total population for entire state from Census 2000 Percent of state population inside catchment area Total Number of Domestic Leisure Visitors to Arizona** Total Percent from Arizona** Total Number from Arizona Multiplied by catchment area percentage Equals Universe of candidate annual train riders Multiplied by two percent equals sketch annual ridership estimate one 1,365,277 5,130,632 26.61% 24,200,000 31.30% 7,574,600 26.61% 2,015,624 40,312 **Source, Arizona Office of Tourism Estimating Potential Ridership Based on Traffic Volumes of Highways serving Globe As an alternate methodology for developing a sketch estimate of potential excursion train ridership, the consultant reviewed traffic volumes on US 60 between Globe and the metropolitan Phoenix area and traffic volumes of SR 77 between Globe and the metropolitan Tucson area. In order to screen out local traffic, such as travel between Phoenix and Apache Junction on US 60, for example, the figures from the roadway segment of each route showing the lowest average annual daily traffic volumes (AADT) were used. Table 8 presents the calculations used to arrive at a second annual ridership estimate of 60,043. Lima & Associates Gila County Small Area Transportation Study – Page 24 TABLE 8. SKETCH RIDERSHIP ESTIMATING PROCESS – METHODOLOGY II Lowest AADT on US 60 from west** Lowest AADT on SR 77 from south** Total non-local AADT Multiplied by 365 equals Universe of candidate annual train riders Multiplied by two percent equals sketch annual ridership estimate 2 Source: Arizona Department of Transportation 6,625 1,600 8,225 3,002,125 60,043 Conclusion of Sketch Ridership Estimating Process In both methodologies, a factor of two percent was applied to the universe of candidate annual train riders to arrive at conservative ridership estimates of 40,312 and 60,043 respectively. Of course a successful excursion rail operation can capture more than two percent of its potential riders. If one assumes, for example, that the annual visitation to the Grand Canyon represents the universe of potential ridership for the Grand Canyon Railway, the railway is actually capturing more than four percent of its potential riders. Many factors affect the percentage of its potential market that an excursion railroad—or any tourist attraction—is able to capture: • The length of the “season” of operation. Grand Canyon Railway operates year round, however nearly all of the peer operations examined by the consultant operate half the year or less • The appeal of the operation and the success of the marketing approaches • The level of synergy between the railroad operation and adjacent tourist attractions. Ridership levels of the Globe operation might be significantly affected by the degree to which Apache Gold Casino proactively participates in marketing the service. Could the schedules of the buses serving the Casino from the Phoenix and Tucson areas, for example, be adjusted to accommodate the train operation or to “connect” with train schedules? • The choice of operating practices that could broaden the appeal of the service. Grand Canyon Railway only operated steam locomotives between Memorial Day and Labor Day. An operation that employed steam locomotives during the winter would offer that experience to winter visitors and to other Arizonans during a period when Grand Canyon operates diesel-powered trains. The consultant believes that a well-designed and marketed excursion rail operation in Globe could attract as many as 40,000 to 60,000 riders annually. Lima & Associates Gila County Small Area Transportation Study – Page 25 5. RAIL SERVICE SCENARIOS Based on the results of the transit demand procedure documented in Chapter 4, the consultant did not pursue further the use of the rail line in the study area for the provision of transportation for transit-dependent persons. The comparatively low level of such demand suggests that, in the short term, continuation and/or expansion of the existing Cobre Valley Dial-a-Ride service would be a more feasible means of providing transit service. As demand warrants, the Dial-a-Ride service could be supplemented with deviated fixed-route transit service in the US 60 corridor, modeled after what was done in Cottonwood, for example. Detailed evaluation of such a concept is outside the scope of this project. Of course, some of the excursion rail scenarios described below could lend themselves to use as transportation, assuming that such service was purchased from the excursion train operator by a local agency. For the purposes of this project, this approach was not evaluated. The following criteria were followed for the scenario and pro-forma development documented in this chapter as well as Chapter 6: • An operating season was identified that would complement the existing operating season of the Rio Grande Scenic Railroad. That railroad is owned by the same holding company that owns Arizona Eastern and the possibility of sharing passenger equipment between the two operations exists. • Two levels of service were examined: Weekends only and four-days-per-week. • Draft scenarios were based on existing railroad operating conditions and track speeds. • Railroad operating costs summarized in Chapter 2 were used. These costs were assumed to include operating crew labor and fringe (not including on-board excursion personnel), locomotive fuel, maintenance, and operating liability insurance. An estimate of insurance expense for the excursion train administration is included in the pro-formas in Chapter 6. • The potential market for the excursion train, based on the sketch estimates documented in Chapter 4, is assumed to be 50,000 annually. Of this, 35,000 would be adults, 7,500 would be seniors aged 65 and over, and 7,500 would be children aged 12, and under. • Census data was used to suggest the percentage split between adults, seniors, and children. • Averages of peer operations were used to assume that fares for seniors aged 65 and over would be 90 percent of the adult fares and the fares for children aged 12 and under would be 50 percent of adult fares. Lima & Associates Gila County Small Area Transportation Study – Page 26 SCENARIO TIMETABLES The consultant examined six excursion rail service scenarios per day of operation. These are • • • • • • Two round trips between Miami, Globe, the Casino, and San Carlos Three round trips between Miami, Globe, and the Casino Three round trips between Globe, the Casino, and San Carlos Four round trips between Globe and the Casino, as was done in the 2006 “Spike” demonstration One round trip dinner train between Globe, the Casino, and San Carlos with dinner served on board the train One round trip dinner train between Miami, Globe, and the Casino with appetizers served on board and a layover at the Casino for dinner and gaming. Draft timetables for each scenario are shown in Tables 9-A through 9-F. DAYS AND DATES OF OPERATION The excursion operating season of Arizona Eastern’s corporate sibling, the Rio Grande Scenic Railroad, begins in May each year and extends through October. Arizona Eastern’s excursion season could run November through April, complementing the Rio Grande’s season and allowing for time to transfer shared passenger equipment and motive power between Alamosa, Colorado, the Rio Grande’s headquarters, and Globe. Figure 7 presents 2009 and 2010 AZER operating seasons based on this arrangement. The scheduling would provide 50 run days for a weekend-only schedule and 98 or 99 run days for a four-daysper-week schedule, avoiding Thanksgiving and Christmas as indicated. PROPOSED FARE STRUCTURE The rate charged per mile by excursion rail operations typically increases as the length of the trip decreases. This variance reflects the fixed costs related to operating an excursion train regardless of the length of the journey, as well as the concept that the “experience” is a large part of the service. Based on the analysis of adult fares charged by peer operations, Figure 8 compares the rate per mile and the round trip length. Lima & Associates Gila County Small Area Transportation Study – Page 27 TABLE 9-A TWO ROUND TRIPS BETWEEN MIAMI, GLOBE, THE CASINO, AND SAN CARLOS Stations MILES 8:00 AM 1:00 PM Lv. MIAMI Ar. 12:35 PM 5:35 PM Lv. 12:29 PM 5:29 PM Lv. 11:51 AM 4:51 PM Lv. 11:25 AM 4:25 PM Lv. 10:30 AM 3:30 PM 1.51 8:06 AM 1:06 PM Lv. CLAYPOOL 9.38 8:43 AM 1:43 PM Lv. GLOBE 6.52 9:09 AM 2:09 PM Lv. CASINO 13.96 10:05 AM 3:05 PM Ar. SAN CARLOS TABLE 9-B THREE ROUND TRIPS BETWEEN MIAMI, GLOBE, AND THE CASINO Stations MILES 11:00 AM 2:00 PM 5:00 PM Lv. MIAMI Ar. 1:39 PM 4:39 PM 7:39 PM Lv. 1:33 PM 4:33 PM 7:33 PM Lv. 12:56 PM 3:56 PM 6:56 PM Lv. 12:30 PM 3:30 PM 6:30 PM 1.51 11:06 AM 2:06 PM 5:06 PM Lv. CLAYPOOL 9.38 11:43 AM 2:43 PM 5:43 PM Lv. GLOBE 6.52 12:09 PM 3:09 PM 6:09 PM Ar. CASINO TABLE 9-C THREE ROUND TRIPS BETWEEN GLOBE, THE CASINO, AND SAN CARLOS Stations MILES 11:00 AM 2:00 PM 5:00 PM Lv. GLOBE Ar. 1:51 PM 4:51 PM 7:51 PM Lv. 1:25 PM 4:25 PM 7:25 PM Lv. 12:30 PM 3:30 PM 6:30 PM 6.52 11:26 AM 2:26 PM 5:26 PM Lv. CASINO 13.96 12:21 PM 3:21 PM Lima & Associates 6:21 PM Ar. SAN CARLOS Gila County Small Area Transportation Study – Page 28 TABLE 9-D FOUR ROUND TRIPS BETWEEN GLOBE AND THE CASINO Stations MILES 10:00 AM 12:00 PM 2:00 PM 4:00 PM Lv. GLOBE Ar. 11:26 AM 1:26 PM 3:26 PM 5:26 PM Lv. 11:00 AM 1:00 PM 3:00 PM 5:00 PM 6.52 10:26 AM 12:26 PM 2:26 PM 4:26 PM Ar. CASINO TABLE 9-E ONE ROUND TRIP DINNER TRAIN BETWEEN GLOBE, THE CASINO, AND SAN CARLOS Saturday Schedule 5:00 PM Lv. Sunday Schedule Stations Stations MILES MILES GLOBE Ar. 10:26 PM 12:00 PM Lv. | 5:26 PM CASINO Lv. CASINO Lv. 10:00 PM Ar. 7:25 PM | 12:26 PM Lv. Ar. SAN CARLOS Ar. 5:26 PM CASINO Lv. 5:00 PM CASINO Ar. 2:25 PM Lv. 1:30 PM Ar. 5:09 PM Lv. 5:03 PM Lv. 4:26 PM Lv. 4:00 PM 13.96 13.96 6:21 PM GLOBE 6.52 6.52 Lv. 6:30 PM 1:21 PM Ar. SAN CARLOS TABLE 9-F ONE ROUND TRIP DINNER TRAIN BETWEEN MIAMI, GLOBE, AND THE CASINO Saturday Schedule 5:00 PM Lv. Sunday Schedule Stations Stations MILES MILES MIAMI Ar. 10:09 PM 11:30 AM Lv. 1.51 5:06 PM Lv. CLAYPOOL 1.51 Lv. 10:03 PM 11:36 AM Lv. 9.38 5:43 PM Lv. GLOBE Ar. Lima & Associates CASINO CLAYPOOL 9.38 Lv. 9:26 PM 12:13 PM Lv. 6.52 6:09 PM MIAMI GLOBE 6.52 Lv. 9:00 PM 12:39 PM Ar. CASINO Gila County Small Area Transportation Study – Page 29 FIGURE 7. PROPOSED OPERATING SEASON Weekends-Only Schedule 2009 Rock Show Pow Wow Easter Four-Days-per-Week Schedule Arizona Eastern Railway 2009 Proposed Days of Operation JAN Rock Show Rock Show FEB Valentine’s Day MAR Pow Wow APR Pow Wow Easter Arizona Eastern Railway Proposed Days of Operation JAN New Year’s Rock Show FEB Valentine’s Day MAR Pow Wow APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV Thanksgiving DEC Lima & Associates DEC Christmas Gila County Small Area Transportation Study – Page 30 FIGURE 7. PROPOSED OPERATING SEASON (Continued) Weekends-Only Schedule 2010 Four-Days-per-Week Schedule Arizona Eastern Railway Proposed Days of Operation 2010 JAN Valentine’s Day FEB APR Proposed Days of Operation JAN Valentine’s Day MAR Easter Arizona Eastern Railway FEB MAR Easter APR MAY MAY JUN JUN JUL JUL AUG AUG SEP SEP OCT OCT NOV NOV DEC DEC Lima & Associates New Year’s Thanksgiving Gila County Small Area Transportation Study – Page 31 Christmas FIGURE 8. EXCURSION RAIL ADULT FARES PER MILE COMPARED WITH LENGTH OF ROUND TRIP Table 10 lists proposed Arizona Eastern Railway route segments and per-mile rates charged by peer operations for trips of similar length. TABLE 10. ARIZONA EASTERN RAILWAY ROUTE SEGMENTS AND PEER PER-MILE RATES BETWEEN Miami/ Globe Casino and RT Miles Peer Fare/Mile RT Miles Peer Fare.Mile RT Miles Peer Fare/Mile Globe 22 1.12 Casino 35 0.78 13 1.32 San Carlos 63 0.40 41 0.60 28 0.95 A draft fare structure was developed by calculating fares based on the route segment lengths and corresponding per-mile rates shown in Table 10. The adult fares for each segment were rounded and senior and child discounts of 10 percent and 50 percent respectively were applied. The results are shown in Table 11. Lima & Associates Gila County Small Area Transportation Study – Page 32 TABLE 11. REVISED FARE STRUCTURE BETWEEN Miami/ Claypool Globe Apache Gold Casino and Adults Seniors Children Adults Seniors Children Adults Seniors Children Globe $25.00 $22.50 $12.50 Casino $25.00 $22.50 $12.50 $20.00 $18.00 $10.00 San Carlos $25.00 $22.50 $12.50 $25.00 $22.50 $12.50 $25.00 $22.50 $12.50 Annual ridership estimates, together with the proposed operating season and the above fare structure, were used to develop operating pro-forma scenarios discussed in the following chapter. Lima & Associates Gila County Small Area Transportation Study – Page 33 6. DRAFT OPERATING PRO-FORMAS The consultant developed two draft operating pro-formas. Both pro-formas assume fourdays-per-week operation during the six month season. A weekend-only scenario does not pencil out using the revised fare structure without making unrealistic assumptions regarding daily ridership and equipment utilization. Table 12-A depicts a pro-forma based on the forecasted annual ridership. Table 12-B evaluates the minimum ridership needed to make the scenarios break-even for the four non-dinner train options. REVENUES Revenues for each scenario were based on the assumptions listed in Chapter 1. Assuming the use of a three-car consist with a seating capacity of 200 passengers, the revenues shown on Table 12-A were based on an average passenger occupancy of 70 percent. This percentage represents effectively “sold out season” conditions after allowing for lastminute “no shows” and “shorts”—or passengers riding less than the full route—in the case of scenarios including intermediate stops. In all likelihood, in order to attain such passenger volumes, the excursion train would need to add at least one extra car on “over flow” days, which, in turn, would increase the operating costs for that day by $175 per car. In any event, once public response to the operation warranted it, the railroad might want to transfer a spare car from Colorado anyway for use in case one of the other cars became disabled or needed to be rotated through a maintenance program. EXPENSES Arizona Eastern Railway, by quoting per-diem cost estimates for the provision of the rail equipment and operating crews as documented in Chapter 2, has already addressed many of the key elements that would comprise an operating pro-forma. Other parameters that needed to be identified before developing the pro-formas include the excursion operation employees and administrative expenses. Draft scenarios shown to break even or better have the bottom lines highlighted in green. Railroad Operating Costs All of the scenarios take slightly longer than eight hours per day to complete. An average of nine hours per day was assumed. Hence the following railroad operating costs were assumed for each equipment configuration: • • • • One Diesel Locomotive: $1,000 plus $150 additional hour, or $1,150 daily total Two Diesel Locomotives: $1,300 plus $150 additional hour, or $1,450 daily total Steam Locomotive: $3,000 plus $150 additional hour, or $3,150 daily total Passenger Car (each): $175 per day Lima & Associates Gila County Small Area Transportation Study – Page 34 TABLE 12-A OPERATING PRO-FORMA – FORECASTED RIDERSHIP SCENARIO Miami-San Carlos Globe-Casino Excursion Excursion 63 13 System Parameters Length of Round Trip Potential Ridership Adults (70%) Seniors (15%) Children 12 and under (15%) Potential Revenue Adults Seniors Children 12 and under Total Less Cost of Sales Net Revenue 24,872 17,411 3,731 3,731 $ $ $ Excursion Train Fares Adults Seniors (90% of Adult) Children 12 and under (50% Adult) 435,267 83,944 46,636 565,847 56,585 509,262 Globe-San Globe-San Miami-Casino Carlos Miami-Casino Carlos Dinner Dinner at Excursion Excursion on Board Casino 41 35 41 35 49,745 34,821 7,462 7,462 $ $ $ 696,427 134,311 74,617 905,355 90,536 814,820 37,309 26,116 5,596 5,596 $ $ $ 652,901 125,917 69,954 848,771 84,877 763,894 37,309 26,116 5,596 5,596 $ $ $ 652,901 125,917 69,954 848,771 84,877 763,894 12,436 8,705 1,865 1,865 $ $ $ 391,740 74,617 67,155 533,513 53,351 480,162 12,436 8,705 1,865 1,865 $ $ $ 348,214 67,155 59,694 475,063 47,506 427,557 $25.00 $22.50 $12.50 $20.00 $18.00 $10.00 $25.00 $22.50 $12.50 $25.00 $22.50 $12.50 $45 $40 $36 $40 $36 $32 Annual Service Days Round Trips per Day 98 2 98 4 98 3 98 3 98 1 98 1 Equipment Cars per Train Average Occupancy per Car 3 47 3 47 3 47 3 47 3 47 3 47 Employees Excursion Manager FTE Administrative Professional PTE Reservation Clerk PTE Train Host/Narrator/Marketer Snack Bar Attendant (1 per train) Car Attendant (1 per car) Fringe Total Labor Cost Seasonal Railroad Operating Costs One Diesel Locomotive Two Diesel Locomotives Steam Locomotive Passenger Car (each) Seasonal Equipment Costs Steam Locomotive Passenger Car (each) General and Administrative Costs Utilities Telephone/Internet Office Supplies Advertising and Promotion Sales Tax Dues & Subscriptions Postage Professional Services Insurance Total General and Admin. $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 $ $ $ $ 112,700 142,100 308,700 51,450 $ $ $ $ $ $ 35,000 21,000 $ 18,000 1,200 1,200 56,585 45,834 600 7,738 6,000 5,000 142,157 $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 112,700 142,100 308,700 51,450 $ $ $ $ $ $ 35,000 21,000 $ 18,000 1,200 1,200 90,536 73,334 600 14,877 6,000 5,000 210,746 $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 112,700 142,100 308,700 51,450 $ $ $ $ $ $ 35,000 21,000 $ 18,000 1,200 1,200 84,877 68,750 600 11,308 6,000 5,000 196,935 $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 112,700 142,100 308,700 51,450 $ $ $ $ 112,700 142,100 308,700 51,450 $ $ $ $ 112,700 142,100 308,700 51,450 $ $ 35,000 21,000 $ $ 35,000 21,000 $ $ 35,000 21,000 $ 18,000 1,200 1,200 84,877 68,750 600 11,308 6,000 5,000 196,935 $ 18,000 1,200 1,200 53,351 43,215 600 4,169 6,000 5,000 132,735 $ 18,000 1,200 1,200 47,506 38,480 600 4,169 6,000 5,000 122,156 $ $ $ Total Expenses One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ 554,862.70 $ 584,262.70 $ 785,862.70 Projected Seasonal Profit (Loss) One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ (45,600.31) $ 191,367.75 $ 154,252.53 $ 154,252.53 $ (65,279.36) $ (107,305.01) $ (75,000.31) $ 161,967.75 $ 124,852.53 $ 124,852.53 $ (94,679.36) $ (136,705.01) $ (276,600.31) $ (39,632.25) $ (76,747.47) $ (76,747.47) $ (296,279.36) $ (338,305.01) Lima & Associates $ 623,452.08 $ 652,852.08 $ 854,452.08 $ 609,641.06 $ 639,041.06 $ 840,641.06 $ 609,641.06 $ 639,041.06 $ 840,641.06 $ 545,441.04 $ 574,841.04 $ 776,441.04 $ 534,861.56 $ 564,261.56 $ 765,861.56 Gila County Small Area Transportation Study – Page 35 TABLE 12-B OPERATING PRO-FORMA – MINIMAL RIDERSHIP SCENARIO Globe-San Carlos Miami-Casino Excursion Excursion 41 35 Miami-San Carlos Globe-Casino Excursion Excursion 63 13 System Parameters Length of Round Trip Potential Ridership Adults (70%) Seniors (15%) Children 12 and under (15%) 28,048 19,633 4,207 4,207 Potential Revenue Adults Seniors Children 12 and under Total Less Cost of Sales Net Revenue $ $ $ Excursion Train Fares Adults Seniors (90% of Adult) Children 12 and under (50% Adult) 490,833 94,661 52,589 638,083 63,808 574,275 31,046 21,732 4,657 4,657 $ $ $ 434,650 83,825 46,570 565,044 56,504 508,540 24,872 17,411 3,731 3,731 $ $ $ 435,267 83,944 46,636 565,847 56,585 509,262 24,872 17,411 3,731 3,731 $ $ $ 435,267 83,944 46,636 565,847 56,585 509,262 $25.00 $22.50 $12.50 $20.00 $18.00 $10.00 $25.00 $22.50 $12.50 $25.00 $22.50 $12.50 Annual Service Days Round Trips per Day 98 2 98 4 98 3 98 3 Equipment Cars per Train Average Occupancy per Car 3 53 2 44 2 47 2 47 Employees Excursion Manager FTE Administrative Professional PTE Reservation Clerk PTE Train Host/Narrator/Marketer Snack Bar Attendant (1 per train) Car Attendant (1 per car) Fringe Total Labor Cost Seasonal Railroad Operating Costs One Diesel Locomotive Two Diesel Locomotives Steam Locomotive Passenger Car (each) Seasonal Equipment Costs Steam Locomotive Passenger Car (each) General and Administrative Costs Utilities Telephone/Internet Office Supplies Advertising and Promotion Sales Tax Dues & Subscriptions Postage Professional Services Insurance Total General and Admin. $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 $ $ 50,000 16,000 11,200 25,000 10,976 21,952 67,564 202,692 $ $ $ $ 112,700 142,100 308,700 51,450 $ $ $ $ $ $ 35,000 21,000 $ 18,000 1,200 1,200 63,808 51,685 600 8,650 6,000 5,000 156,143 $ $ $ 50,000 16,000 11,200 25,000 10,976 21,952 67,564 202,692 $ 50,000 16,000 11,200 25,000 10,976 21,952 67,564 202,692 112,700 142,100 308,700 34,300 $ $ $ $ 112,700 142,100 308,700 34,300 $ $ $ $ 112,700 142,100 308,700 34,300 $ $ 35,000 14,000 $ $ 35,000 14,000 $ $ 35,000 14,000 $ 18,000 1,200 1,200 56,504 45,769 600 9,510 6,000 5,000 143,783 $ 18,000 1,200 1,200 56,585 45,834 600 7,738 6,000 5,000 142,157 $ 18,000 1,200 1,200 56,585 45,834 600 7,738 6,000 5,000 142,157 $ $ $ Total Expenses One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ 568,848.67 $ 598,248.67 $ 799,848.67 Projected Seasonal Profit (Loss) One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ 5,425.94 $ 1,064.66 $ 3,413.69 $ 3,413.69 $ (23,974.06) $ (28,335.34) $ (25,986.31) $ (25,986.31) $ (225,574.06) $ (229,935.34) $ (227,586.31) $ (227,586.31) Lima & Associates $ 507,475.37 $ 536,875.37 $ 738,475.37 $ 505,848.70 $ 535,248.70 $ 736,848.70 $ 505,848.70 $ 535,248.70 $ 736,848.70 Gila County Small Area Transportation Study – Page 36 Employees The daily operating cost figures provided by the Arizona Eastern include the employees needed to ensure the operation of the train itself including the engineer, conductor, and maintenance personnel. These personnel are those that are needed to operate a typical freight train. In addition, the consultant suggests that the following excursion operation personnel, at a minimum, are needed for a successful excursion train program. Excursion Manager Full-time position would be responsible for hiring, training, and managing all excursion employees, strategic coordination with AZER management, marketing and promotion, reservations and ticketing. Manager would assist with conception and development of the on-board experience as well as matters related to passenger security and safety. Salary $50,000 annually. Excursion Administrative Professional Part time position would be responsible for bookkeeping and other record keeping, payroll and bill-paying, the management of any agency agreements and settlements with agents. Position would assist manager as needed. Would earn $16,000 per season based on an annual salary of $32,000. Reservations and Ticket Clerk(s) Reservation-taking responsibilities would include answering inbound calls from vendors and customers regarding train reservations and availability. Position would require excellent people skills, phone skills, some computer experience, and problem-solving ability. Ticket Counter responsibilities would include greeting customers at ticket counter, issuing tickets. Wages would be $14.00 per hour. Train Host/Narrator Responsibilities would include acting as Passenger Conductor, supervising passenger boarding, seating, and ticket collection. Position would coordinate with both AZER operating crew and excursion ground personnel to facilitate safe and efficient operation. May be required to provide narrative during trip and make announcements over train’s public address system. Position would require in-depth knowledge of area and of railroad and area history, together with public speaking and people skills. Train Host may assist with marketing. Wages per season would equal $25,000. Car Attendant (1 per car) Responsibilities would include interacting with passengers during trip, boarding passengers, collecting tickets, sharing knowledge of railroad and history of area while maintaining a safe environment for passengers. Wages would be $14.00 per hour. Snack Bar Attendant (1 per train) Responsibilities would include interacting with passengers during trip, setting up snack bar on a daily basis, serving customers, keeping inventory and daily sales sheets. This position would also include sharing knowledge of railroad and history of area while providing positive customer service. Wages would be $14.00 per hour. Lima & Associates Gila County Small Area Transportation Study – Page 37 Depending upon the talents and abilities of those who apply for these positions, a car attendant of a weekends-only operation could also function as a reservations clerk during the week, for example. The pro-formas also provide for fringe benefits equal to 50 percent of the salary or wages for each employee. General and Administrative Costs The majority of the General and Administrative Costs shown are estimates based on empirical knowledge. Until more details of the operation are known, some of these are difficult to predict. For example, can the excursion train operation be headquartered in the historic Globe passenger depot—which would be the ideal location? If so, will the excursion be charged rent for use of the facility? In addition to liability insurance already carried by Arizona Eastern, what additional insurance expense will be required to cover exposure at the Miami, Globe, Casino, and San Carlos stops? What about liability coverage on Tribal land at the Casino and San Carlos? Some of the administrative costs are shown as variable depending upon ridership levels. The following methodologies were used to estimate variable costs. Advertising and Promotion is the same number as, and in addition to, Cost of Sales. The Cost of Sales figure assumes that an average commission of 10 percent will be charged on each ticket sold including travel agency commissions and credit card fees. As the operation’s own clerks will sell some tickets for cash, adding Cost of Sales results in a more conservative revenue estimate. Advertising and Promotion increases with ridership because increased advertising is likely to attract more riders. This figure could also include additional commissions paid to ticket wholesalers, literature distribution services, and the cost of developing and printing the literature itself. Sales Tax amount of 8.1 percent is applied to the projected gross revenue for each scenario. If viewed as a service, the operation may be exempt from some or all of the sales tax, with the exception of food, beverage, and gift shop revenue. Postage is estimated as a base amount of $100 per operating month plus the cost of mailing a first class letter (containing literature, pre-paid tickets, etc.) to each adult passenger. Snack Bar Revenue and Food Product were not included in the pro-formas. The consultant assumes that modest net revenue might be made from selling food and beverages on trains, depending upon the exact schedule, equipment configuration and operating scenario chosen. However the revenue is unlikely to support the wages and fringe of the snack bar attendant. Food and beverage service can add to the passengers’ experience and is intended to be an attractive feature of the operation rather than a profit center. Lima & Associates Gila County Small Area Transportation Study – Page 38 The ticket prices of the dinner train options were increased to reflect the cost of the dinners. The consultant assumes that the “dinner” segment of a dinner train operation would cover its costs, as the amount included in the price could be adjusted to reflect whatever menu were chosen. Depot Gift Shop was not included in the pro-formas. Such a shop can become a profit center for the excursion operation, as well as part of the operation’s marketing program. Excursion rail passengers will pay retail equivalent or higher prices for caps, T-shirts, sweatshirts, and other apparel that provide them with souvenirs of their trip and also serve a marketing function when worn publicly. If the operation is headquartered in the Globe passenger depot, space might be available for a gift shop. Alternatively, the adjacent building used as the ticket office during the 2006 “Spike” demonstration trips could provide this function. A railroad-themed gift shop could be developed that could include the following: • • • • • • Model railroad items targeting serious hobbyists Toy train items such as “Thomas the Tank Engine” items for younger children Railroad calendars, photographs, and DVDs Books about railroads, Arizona, Native Americans, Globe, Gila County, and other local and regional topics Antique and replica railroad collectables Railroad-themed clothing apparel As the purpose of the pro-formas is to evaluate the potential for various operating scenarios, the gift shop concepts were omitted for simplicity’s sake. However well-run gift shops are an effective component of most successful excursion train operations. CONCLUSION The shortest trip—the Globe-Casino schedule that is the most equivalent to the “Spike” demonstration trips—is the best financial performer using the revised fare structure. While the option of extending the operation to either Miami on the West or San Carlos or beyond on the East in the future should not be ruled out, the Casino and Downtown Globe are the most sensible termini in the short term. Moreover, the Globe-Casino route can be implemented with minimal capital cost. Track improvement would be required for extension to either Miami or San Carlos, and a wye or turntable would be needed at each end in order to operate a steam locomotive. Both Miami and San Carlos have significant tourist potential, given the potential of Miami’s downtown and international appeal of Tribal destinations such as San Carlos. However, downtown Globe and the Casino are established attractions. The picturesque Globe passenger depot is an ideal terminal for an excursion train, although adequate parking may ultimately be an issue. In addition, locating the rail terminal at this location will draw additional tourists into downtown Globe, which will benefit other merchants in the area. Lima & Associates Gila County Small Area Transportation Study – Page 39 Neither of the dinner train options seems to make sense financially. The “dinner on board” option sounds appealing, but would need to charge a significantly higher fare in order to be profitable. This option would also be the most logistically complex to operate and would require the most up-front investment in time and money for personnel training, food and beverage licensing, and specialized equipment. The “dinner at the Casino” option could be offered anyway as an optional package. Having the equipment layover at the Casino—blocking the main line unless a siding were constructed for that purpose—is both wasteful and unworkable on a regular basis. While the full compliment of excursion personnel is on duty and on the payroll, the equipment should be kept moving. Table 13-A shows the inaugural schedule and Table 13-B shows a recommended eighttrips-per-day schedule. While operating eight trips per day might appear excessive, it might eventually make sense logistically. At the slow speeds at which the train will be operating, with the relatively light load of two or three passenger cars, the amount of fuel consumed by the locomotive is much more closely related to the number of hours daily that the locomotive operates, as opposed to the total mileage operated. Diesel locomotives are typically left to idle for short periods between runs, so the difference in the amount of fuel consumed between a four-round-trip day and an eight-round-trip day could be nominal. ADOT is planning extensive roadway work on US 60 west of Globe, which may delay excursion passengers driving up from the Phoenix area. More frequent schedules will mitigate the disappointment of any passengers who miss the schedule they had planned to ride. Table 14 presents a pro-forma for the recommended operating scenario. Both four-tripsper-day and eight-trips-per-day options are shown although, as explained above, the difference in cost between the two is expected to be of little consequence. The ridership projections for the two options have been adjusted to be consistent with the annual ridership projection of 50,000. This pro-forma is intended to be a “mature snapshot” of the established operation. Initial ridership is likely to be lower until the marketing efforts have had time to take effect. The railroad has indicated that much of the telephone reservations and ticketing will be handled by the existing Rio Grande Scenic Railroad operation, which will save significant clerical and administrative costs. Utilizing the Globe Main Street volunteer corps can to assist with ticketing, passenger loading, gift shop operation and so forth can further reduce labor costs. Lima & Associates Gila County Small Area Transportation Study – Page 40 TABLE 13-A. FOUR TRIPS DAILY—INAUGURAL SCHEDULE Eastward Westward Stations 9:30 AM 11:30 PM 10:10 AM 12:10 PM 1:30 PM 2:10 PM 3:30 PM 4:10 PM Lv. Globe Ar. 10:50 AM 12:50 PM 2:50 PM 4:50 PM Ar. Apache Gold Casino Lv. 10:20 AM 12:20 PM 2:20 PM 4:20 PM Source: Arizona Eastern Railway, www.copperspike.com TABLE 13-B. EIGHT TRIPS DAILY SCHEDULE Eastward Lv. Globe 10:00 AM 11:00 AM 12:00 PM 1:00 PM .2:00 PM 3:00 PM .4:00 PM 5:00 PM Ar. Apache Gold Casino 10:25 AM 11:25 AM 12:25 PM 1:25 PM 2:25 PM 3:25 PM 4:25 PM 5:25 PM Westward Lv. Apache Gold Casino 10:30 AM 11:30 AM 12:30 PM 1:30 PM 2:30 PM 3:30 PM 4:30 PM 5:30 PM Ar. Globe 10:55 AM 11:55 AM 12:55 PM 1:55 PM 2:55 PM 3:55 PM 4:55 PM 5:55 PM Lima & Associates Gila County Small Area Transportation Study – Page 41 TABLE 14. RECOMMENDED OPERATING SCENARIO PRO-FORMA Globe-Casino Excursion 4 Trips Per Day System Parameters Potential Ridership Adults (70%) Seniors (15%) Children 12 and under (15%) Potential Revenue Adults Seniors Children 12 and under Total Less Cost of Sales Net Revenue Globe-Casino Excursion 8 Trips Per Day 47,628 33,340 7,144 7,144 666,792 128,596 71,442 866,830 86,683 780,147 $ $ $ 50,000 16,000 16,800 25,000 10,976 32,928 75,852 227,556 $ 50,000 16,000 16,800 25,000 10,976 21,952 70,364 211,092 $ $ $ $ 112,700 142,100 308,700 51,450 $ $ $ $ 112,700 142,100 308,700 34,300 $ $ 35,000 21,000 $ $ 35,000 14,000 $ $ $ 18,000 1,200 1,200 86,683 70,213 600 14,269 6,000 5,000 203,165 $ 18,000 1,200 1,200 89,893 72,814 600 14,776 6,000 5,000 209,483 Total Expenses One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ $ $ 615,871.39 645,271.39 846,871.39 $ $ $ 581,574.63 610,974.63 812,574.63 Projected Seasonal Profit (Loss) One Diesel Locomotive Two Diesel Locomotives Steam Locomotive $ $ $ 164,275.25 134,875.25 (66,724.75) $ $ $ 227,466.33 198,066.33 (3,533.67) Employees Excursion Manager FTE Administrative Professional PTE Reservation Clerks PTE Train Host/Narrator/Marketer Snack Bar Attendant (1 per train) Car Attendant (1 per car) Fringe Total Labor Cost Seasonal Railroad Operating Costs One Diesel Locomotive Two Diesel Locomotives Steam Locomotive Passenger Car (each) Seasonal Equipment Costs Steam Locomotive Passenger Car (each) General and Administrative Costs Utilities Telephone/Internet Office Supplies Advertising and Promotion Sales Tax Dues & Subscriptions Postage Professional Services Insurance Total General and Admin. Lima & Associates $ 49,392 34,574 7,409 7,409 $ $ $ $ $ 691,488 133,358 74,088 898,934 89,893 809,041 Gila County Small Area Transportation Study – Page 42 Service Inaugural The consultant attended the service inaugural on December 13, 2008, a proud moment for the many stakeholders who worked to make the concept a reality. After a ribbon-cutting ceremony, those present boarded the Copper Spike for a round trip to the Apache Gold Casino and return. En route, passengers enjoyed the scenic views of the Pinal Mountains and the surrounding desert from the dome car and were entertained by a Native American flutist who had also performed for the ribbon-cutting ceremony. The Arizona Eastern officials present indicated that the railway intends to introduce a steam locomotive to the route as soon as possible. The locomotive planned to be used is a Heisler, a type of logging locomotive that can operate in either direction and does not need to be turned on a wye. Moreover, railroad officials are optimistic that the operating costs of operating the steam locomotive are lower than projected because, unlike a diesel, a steam locomotive can consume reclaimed motor oil and other types of fuel that are less expensive per gallon than diesel. Information regarding schedules, fares, and themed events such as Valentines Day trips can be obtained from the operation’s Web site at www.copperspike.com. Lima & Associates Gila County Small Area Transportation Study – Page 43 APPENDIX A. ESTIMATING TRANSIT DEMAND ESTIMATING TRANSIT DEMAND The TCRP estimations were developed based on specific population groups within the hypothetical service area presented in Figure 5. These population groups are typically referred to as transit dependent populations, and statistically are the most likely to use transit if available. The groups include (as defined by the Census); person aged 65 or over, persons aged 16 to 64 with mobility limitations, and persons aged 64 or under, residing in households with incomes below the poverty level. Table A-1 shows the total 2030 forecasted populations for each group in the hypothetical service area. TABLE A-1. 2030 POPULATION OF SERVICE GROUPS IN SERVICE AREA 2030 AG* Population 5,432 Service Group Persons aged 65 or over Persons aged 16 to 64 with mobility limitations 3,526 Persons aged 64 or under, residing in households with incomes below the poverty level 4,697 Source: Lima & Associates, Inc. *Gila County Small Area Transportation Study Accelerated Growth Scenario The TCRP workbook also requires estimations of vehicle miles per year, and subsequently vehicle miles per square mile. These estimations are used to understand the level, or amount of transit that will be available to a defined service area. Preliminary assumptions for the number of trips per day, service days per year, and length of the transit routes were also made. It was assumed that service would be provided twice daily between Miami, Globe, the Casino, and San Carlos. These trips would result in 112 vehicle miles per day. Assuming that service was provided six days per week, or 312 service days per year, the annual vehicle miles for the hypothetical system would be 34,944. Table A-2 shows the process used for calculating the vehicle miles per square mile. TABLE A-2. CALCULATION OF VEHICLE MILES PER SQUARE MILE Calculations Estimated vehicle miles per day = Estimated service days per year = Estimated vehicle miles per year = Size of service area (square miles) = vehicle miles / service area = Vehicle miles per square mile = Data 112 X 312 34,944 524 34,944 / 512 67 Source: Lima & Associates, Inc. The calculations from Table A-2, specifically the vehicle miles per square mile, are input into a formula provided in the TCRP workbook to create a service factor for each Lima & Associates Gila County Passenger Rail Study – Page 45 population group. These formulas rely on given factors which are related to the vehicle miles per square mile. Table A-3 shows the calculation of the service factors needed for calculating the estimate of transit demand. TABLE A-3. SERVICE FACTOR CALCULATIONS Population Group Over 65 Vehicle Miles per Square Mile 67 Multiplied by TCRP Factor 1 2.682 Plus TCRP Factor 2 376 Equals Divided by Service 1 million Factor 1,000,000 0.000555694 Mobility Limited 67 1.57 1010 1,000,000 0.00111519 Below Poverty 67 2.45 525 1,000,000 0.00068915 Source: Lima & Associates, Inc. These derived service factors, based on the frequency of service and size of the service area, are part of the final calculations to estimate demand. Table A-4 shows the formula provided in the TCRP workbook, which includes a standard factor, population of each group, and the service factor. Table A-4 shows the estimated demand for each population group and the total estimated demand for transit. This methodology estimates a total yearly demand (all trips made during a year period) for the Miami-Globe-San Carlos route of 12,165 trips, an average of about 39 trips per day (assuming 312 days of service). TABLE A-4. ESTIMATION OF TRANSIT DEMAND x x Service Factor 0.000555694 = = Estimated Annual Demand 3,562 x 0.00111519 = 4,718 15,641 x 0.00068915 = x Total Estimated Annual Transit Demand = 3,884 12,165 TCRP factor 1,200 x x Mobility Limited 1,200 x Below Poverty 1,200 Population Group Over 65 Population 17,790 11,740 Source: Lima & Associates, Inc. The TCRP workbook includes an alternative method for estimating demand. This alternative method provides a secondary demand estimate that can be compared against the first. This alternative method is based on pre-calculated trip rate curves created from research and analysis of other rural transit programs. The chart compares vehicle miles per square mile (as derived in Table A-2) against annual trips per person as shown in Figure A-1. Lima & Associates Gila County Passenger Rail Study – Page 46 FIGURE A-1. TRIP RATES FOR ALTERNATIVE ESTIMATION PROCEDURE 10 9 Annual Trips per Person 8 7 Over 65 6 5 Mobility Limited 4 2.1 2.05 3 2 Below Poverty 1.6 1 Study Area = 67 0 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Annual Vehicle-Miles per Square Mile Source: Adapted from: TCRP Report 3, Workbook for Estimating Demand for Rural Passenger Transportation, Figure 6, pg 45. The estimated trip rates for the hypothetical Miami-Globe-San Carlos service based on 68 vehicle miles per square mile for each population group are overlaid on the chart taken from the TCRP workbook, and shown above in Figure A-1. The estimated trip rates taken from Figure A-1 are used to estimate the demand for each population group as shown in Table A-5. The total estimated demand, using this alternative method, is 25,962 annual trips, or 83 trips per day (assuming 312 service days). TABLE A-5. ESTIMATION OF TRANSIT DEMAND - ALTERNATIVE METHOD Population Group Over 65 Mobility Limited Below Poverty Population in Trip Rate Service Area (from Figure A-1) 5,342 2.1 3,526 2.05 4,697 1.6 Total Estimated Trip Demand = Estimated Demand (Pop. x Trip Rate) 11,219 7,227 7,515 25,962 Source: Lima & Associates, Inc. Lima & Associates Gila County Passenger Rail Study – Page 47 REFERENCES Abilene & Smoky Valley Railroad, www.asvrr.org. Arizona Eastern Railway, Interview with CEO Ed Ellis, February 18, 2008. Arizona Office of Tourism and Arizona Intra-State Tourism Committee, In-State Travel Patterns of Arizona Residents, Young, Warrick, Cunningham & Co., with Market Verdicts, Inc., and Taylor Advertising and Public Relations, ca. 1976. Arizona Office of Tourism, 1998 Summary Report, D. K. Shifflet & Associates Ltd., McLean Virginia. Arizona Office of Tourism, The Arizona Tourism and Travel Industry – 1979-1980, Arizona State University Bureau of Business and Economic Research, December 1980. Austin Steam Train Association, www.austinsteamtrain.org Copper King Express, www.copperkingexpress.com. Fillmore and Western Railway, www.fwry.com. Florence Industrial Development Authority, Florence-Gila River Scenic Railway: Feasibility Study, Southwestern Field Studies, January 1998. A Gila County Public Works Department, Gila County Small Area Transportation Study, Lima & Associates with Tetra Tech, Inc., and Partners for Strategic Action, October 2006. Grand Canyon Railway, www.thetrain.com. Grapevine Vintage Railroad, www.gvrr.com. Great Scenic Railway Journeys: The Guide to North America’s Tourist Railways and Museums, Wide Eye Publications, Winston Salem, North Carolina, 2008 Mount Hood Railroad, www.mthoodrr.com. Nevada Southern Railway, www.nevadasouthern.com. Rio Grande Scenic Railroad, www.riograndescenicrailroad.com. Santa Fe Southern Railway, www.sfsr.com. Transit Cooperative Research Program (TCRP) Report 3, Workbook for Estimating Demand for Rural Passenger Transportation. Verde Canyon Railroad, www.verdecanyonrr.com Yreka Western Railroad, www.yrekawesternrr.com. Lima & Associates Gila County Passenger Rail Study – Page 48