Town of Gilbert Community Survey Report of Results July 2014 Prepared by: 2955 Valmont Rd., Suite 300 • Boulder, Colorado 80301 • t: 303-444-7863 • f: 303-444-1145 • www.n-r-c.com CONTENTS Survey Background and Methods ................................................................................... 1 Survey Highlights.......................................................................................................... 1 Community Quality and Government Performance .......................................................................... 1 Water Services in Gilbert ................................................................................................................... 2 Parks and Recreation Use and Needs ................................................................................................ 3 Health and Human Services Use and Needs ...................................................................................... 4 Survey Results .............................................................................................................. 5 Appendix A: Survey Results Including “Don’t know” Responses ..................................... 19 Appendix B: Survey Results Compared by Demographic Subgroups ............................... 37 Appendix C: Survey Results Compared by Year ............................................................. 46 Appendix D: Verbatim Responses to Open-ended Survey Questions .............................. 47 Appendix E: Survey Methodology ................................................................................ 59 Appendix F: Survey Questionnaire ............................................................................... 62 Report of Results SURVEY BACKGROUND AND METHODS The Town of Gilbert, Arizona contracted with National Research Center, Inc. (NRC) to conduct a communitywide survey. The 2014 Gilbert Community Survey allowed residents to provide feedback on a variety of issues facing the community and to communicate their priorities for community planning and resource allocation. The survey measured perceptions of quality of life in Gilbert, how residents get information about Town news and events, local government performance, drinking water quality, use of and interest in various parks and recreation amenities and need for social services in the town. The 2014 Gilbert Community Survey was mailed to 3,000 randomly selected Gilbert households. Of the 2,889 households that received the survey (111 surveys were returned as undeliverable because the address was vacant), 824 completed and returned the mailed questionnaire, giving a response rate of 29% of deliverable surveys. With 824 responses, the margin of error is plus or minus three percentage points around any given percentage point for the entire sample. In 2013, the Town of Gilbert administered The National Citizen Survey™ (The NCS) to residents and some questions from The NCS were included on the 2014 Community Survey so that comparisons over time could be made. The margin of error rises to plus or minus seven percentage points when comparing results over time. H OW THE R ESULTS A RE R EPORTED For the most part, frequency distributions (the percent of respondents giving each possible response to a particular question) and the “percent positive” are presented in Survey Highlights and Survey Results sections. The percent positive is the combination of the top two most positive response options (i.e., “excellent” and “good,” “essential” and “very important,” etc.). On many of the questions in the survey, respondents gave an answer of “don’t know.” The proportion of respondents giving this reply is shown in Appendix A: Survey Results Including “Don’t know” Responses and has been removed from the results presented in the Survey Highlights and Survey Results sections. The body of the report displays the responses from respondents who had an opinion about a specific item. For some questions, respondents were permitted to select multiple responses. When the total exceeds 100% in a table for a multiple response question, it is because some respondents are counted in more than one category. When a table for a question that only permitted a single response does not total to exactly 100%, it is due to the convention of rounding percentages to the nearest whole number. SURVEY HIGHLIGHTS COMMUNITY QUALITY AND GOVERNMENT PERFORMANCE Overall Quality of Life GILBERT MAINTAINED A HIGH QUALITY OF LIFE IN 2014.  Survey respondents were asked to assess various aspects of quality of life in Gilbert. Over 9 in 10 respondents gave “excellent” or “good” ratings of Gilbert as a place to live, their neighborhood as a place to live, and overall quality of life.  About 7 in 10 rated Gilbert as an “excellent” or “good” place to work and visit. Excellent 49% Good 47% Poor 0% Fair 4% Report of Results • 1 OVERALL, GOVERNMENT PERFORMANCE EVALUATIONS REMAINED POSITIVE AND STABLE FROM 2013 TO 2014.  Respondents were asked to evaluate aspects of Town government performance. Three-quarters of respondents felt positively about the overall direction that Gilbert is taking and the value of services for the taxes paid to Gilbert, ratings that were similar to 2013.  Close to two-thirds of residents rated the job Government Performance Gilbert government does at welcoming citizen involvement favorably, although this was a 2014 The job Gilbert government 63% decrease from 2013. does at welcoming citizen 2013 71%  When asked to identify which sources they involvement used to find out about news and events in The overall direction that 76% Gilbert, residents most frequently used the Gilbert is taking 80% Arizona Republic/Gilbert Republic and word of mouth. The Town could target these avenues to The value of services for the 75% communicate with residents about how they taxes paid to Gilbert 77% can get involved in the local government.  Residents gave high marks to emergency 0% 50% 100% preparedness, with 86% rating it as “excellent” Percent "excellent" or "good" or “good,” a 22% increase from 2013. Only 14% gave “fair” or “poor” ratings. WATER SERVICES IN GILBERT RESIDENTS’ RATINGS OF WATER QUALITY CHARACTERISTICS RECEIVED MIXED REVIEWS, DRINKING WATER SERVICES OVERALL INCREASED FROM 2013 TO 2014.  Survey respondents were asked to rate a variety of characteristics of drinking water in Gilbert. Ratings of overall drinking water services increased from 49% in 2013 to 64% in 2014.  About 8 in 10 respondents rated water pressure, water color and water clarity as “excellent” or “good.”  Only 38% of residents rated water taste as Drinking Water Services Overall “excellent” or “good,” with 29% giving a “fair” rating and 33% saying water taste was “poor.” 2014  About half of Gilbert residents gave high marks to 2013 64% the cost of water. Thirty-seven percent felt the cost Drinking water of water was “fair” and 7% said it was “poor.” services overall 49%  Only 19% of residents had contact with the Public Works/Water Department within the last 12 months. Of those who did, 8 in 10 reported an “excellent” or “good” overall impression of their 0% 50% 100% interaction.  In addition to rating the quality of various characteristics of drinking water, respondents also were asked to assess the importance of each. In 2014, drinking water services overall was viewed as the most important, with at least 9 in 10 respondents rating it as “essential” or “very important.”  About 9 in 10 reported water color, water clarity, water taste and the cost of water as “essential” or “very important.” Water pressure was viewed as slightly less important, with 8 in 10 respondents giving it high importance assessments. Report of Results • 2 THE MAJORITY OF RESIDENTS VALUE QUALITY DRINKING WATER AND USE BOTH TAP AND BOTTLED WATER FOR COOKING AND DRINKING.  When asked how they used tap and bottled water with regard to drinking and cooking, over three-quarters of residents reported “always” or “occasionally” using bottled water or filtered tap water for drinking. In comparison, only 38% of respondents said they drank unfiltered tap water.  Respondents were more likely to use unfiltered tap water for cooking than drinking (83% used it “always” or “occasionally” for cooking) and were less likely to use bottled water for cooking than for drinking (29% reported “always” or “occasionally”). PARKS AND RECREATION USE AND NEEDS RESIDENTS GAVE POSITIVE REVIEWS OF PARKS AND RECREATION SERVICES AND FACILITIES OVERALL AND REPORTED USING TOWN PARKS AND FACILITIES AS WELL AS THOSE NOT AFFILIATED WITH THE TOWN.  Eighty-five percent of residents rated the overall quality of Parks and Recreation Services and parks and recreation services and facilities as “excellent” or Facilities Overall “good.” Excellent  Respondents also were asked to indicate their use of a 27% variety of parks and recreation services and facilities provided by the Town of Gilbert as well as those provided Poor by other entities in the last year. 1% Good  About one-third of respondents said they participated in a 58% Fair recreation program or activity and used recreation centers at 14% a Town of Gilbert park or facility, while 8 in 10 had visited a park at a Town of Gilbert park or facility.  One-third of residents had participated in a recreation program or activity at a private, HOA or school park or facility and one-quarter had done so at another jurisdiction. Only about one-quarter of respondents had used recreation centers provided by a private, HOA or school and another jurisdiction.  Four in 10 respondents reported attending a special event at a Town of Gilbert park or facility as well as at a private, HOA or school park or facility and at another jurisdiction. NON-USERS OF GILBERT PARKS AND RECREATION MOST OFTEN CITED LACK OF AWARENESS AND TIME AS BARRIERS TO USE.  Residents who reported never using a Gilbert recreation or community center or participating in a Townsponsored recreation program or activity were asked why.  About half of residents said they were not aware of the facilities or activities offered by the Town of Gilbert.  Forty-two percent reported they had no time to use or attend a Town Biggest Barriers to Use of park or facility and 48% said they did not have time to use or attend a Town Parks and Recreation recreation program or activity. Facilities and Activities  One-quarter of respondents said that lack of interest in the facilities and -- Lack of awareness activities offered and costs were barriers to using or participating in a -- Lack of time Town recreation program or activity. -- Lack of interest  Fourteen percent said activities of interest were not offered and a similar proportion said that class and program times were inconvenient. Report of Results • 3 RESIDENTS WOULD BE MOST LIKELY TO USE MULTI-USE TRAILS AND A MULTI-USE LAKE IF THE TOWN ADDED MORE PARKS AND RECREATION AMENITIES.  Survey respondents were asked what new parks and recreation amenities they would likely use if they were to be offered by the Town. Eighty-six percent indicated they would be “very” or “somewhat” likely to use multi-use trails, while 8 in 10 said they would be likely to use a multi-use lake.  Seven in 10 residents said they would likely use a year-round aquatic center and 6 in 10 felt they would be likely to use sports fields, community centers and splash pads. About half said they would use a community garden. Respondents were less likely to use a BMX bike park and shuffleboard.  When asked to identify the three most important parks Most Important Potential Parks and and recreation offerings for the Town to provide from Recreation Offerings the list of possible offerings, multi-use trails (50% selected as their first, second or third choice), yearMulti-use trails 50% round aquatic center (41%) and sports fields (32%) Year-round aquatic center were most often selected as the first, second and third 41% most important amenities. Sports fields 32%  Respondents were asked to write-in three additional activities, facilities or amenities (not listed on the Multi-use lake 31% survey) that they would be most likely to participate in, if they were made available. A pool or water park; 0% 50% 100% sports facilities, events or classes; and parks, Percent selecting as 1st, 2nd or 3rd playgrounds and dog parks were respondents’ top most important offering choices, each receiving 23% of respondents listing them as their first, second or third amenity they would like the Town to offer. SAFE CONDITIONS, CLEANLINESS AND WELL-MAINTAINED FACILITIES AND AMENITIES WERE MOST IMPORTANT TO IMPROVE RESIDENT SATISFACTION WITH PARKS AND RECREATION SERVICES AND FACILITIES.  The survey listed 15 ways the Town could consider improving resident satisfaction with parks and recreation services and facilities. Of those listed on the survey, most were felt to be at least “very important” by half or more of respondents.  Over 9 in 10 respondents rated safe conditions, cleanliness and well-maintained facilities and amenities as “essential” or “very important” to improving their satisfaction with parks and recreation services and facilities, with at least 6 in 10 citing these as “essential.”  Eighty-seven percent of residents said that affordability was “essential” or “very important” to improving their satisfaction with parks and recreation services and facilities and 79% said delivering services in a cost efficient way was at least “very important.”  Volunteer opportunities and Park Ranger presence were deemed less important to improving resident satisfaction with parks and recreation services and facilities. HEALTH AND HUMAN SERVICES USE AND NEEDS FEW GILBERT RESIDENTS USED OR NEEDED HEALTH AND HUMAN SERVICES IN THE 12 MONTHS PRIOR TO THE SURVEY.  Survey respondents were asked if they had used a variety of health and human services in Gilbert in the past 12 months. Up to 3% of residents had used homeless services, child services, disability services or veteran’s services in the last 12 months. Residents who used these services were asked to evaluate the ease of access, which varied depending on the service.  When asked if they needed assistance (financial or otherwise) in eight health and human service areas, 19% of all respondents said they needed assistance. Of those who needed assistance, most requested services to provide youth in their household critical support needed to succeed academically, culturally and/or without fear. Report of Results • 4 SURVEY RESULTS The tables below show the frequency of responses for each question excluding the “don’t know” responses. Most of the discussion in Survey Highlights includes only respondents who had an opinion. Eliminating “don’t know” responses allows for easier comparison between evaluative responses. The percent of respondents is shown for each response option followed by the number of respondents. TABLE 1: QUESTION 1 Please rate each of the following aspects of quality of life in Gilbert: Excellent Good Fair Poor Total Gilbert as a place to live 65% N=528 34% N=279 1% N=11 0% N=0 100% N=818 Your neighborhood as a place to live 52% N=423 41% N=333 7% N=60 0% N=2 100% N=818 Gilbert as a place to raise children 58% N=432 36% N=273 5% N=40 0% N=3 100% N=747 Gilbert as a place to work 31% N=160 39% N=202 22% N=115 7% N=36 100% N=513 Gilbert as a place to visit 30% N=230 41% N=318 24% N=190 5% N=41 100% N=780 Gilbert as a place to retire 41% N=265 44% N=286 12% N=80 2% N=15 100% N=647 The overall quality of life in Gilbert 49% N=401 47% N=387 4% N=30 0% N=0 100% N=817 TABLE 2: QUESTION 2 How frequently, if ever, do you use each of the following sources to find out about news and events in Gilbert? East Valley Tribune Always Occasionally Never Total 6% N=46 33% N=266 61% N=498 100% N=810 Arizona Republic/Gilbert Republic 18% N=150 35% N=287 46% N=377 100% N=815 Town website (www.gilbertaz.gov) 5% N=42 47% N=376 48% N=390 100% N=808 Email(s) from the Town 6% N=46 19% N=148 76% N=604 100% N=798 Town of Gilbert on Facebook 2% N=13 8% N=63 91% N=726 100% N=802 Town of Gilbert on Twitter 1% N=4 2% N=16 97% N=775 100% N=795 19% N=153 61% N=489 21% N=166 100% N=808 Town of Gilbert's Municipal Channel 11 1% N=9 12% N=97 87% N=696 100% N=801 Radio 4% N=34 29% N=236 67% N=536 100% N=806 Word of mouth TABLE 3: QUESTION 2A Is there a different method you would prefer the Town use to communicate with you? Percent Number Mail/utility bill inserts 32% N=48 Email 25% N=37 Flyer/newsletter/sign 15% N=22 Text/phone/mobile app 7% N=10 Other online sources 9% N=13 Other 13% N=19 Total 100% N=148 Percentages represent only those who provided a different method preference. Report of Results • 5 TABLE 4: QUESTION 3 Please rate the following categories of Gilbert government performance: Excellent Good Fair Poor Total The value of services for the taxes paid to Gilbert 18% N=130 57% N=410 23% N=168 2% N=11 100% N=720 The overall direction that Gilbert is taking 23% N=168 53% N=388 20% N=145 5% N=34 100% N=735 The job Gilbert government does at welcoming citizen involvement 16% N=94 47% N=279 30% N=177 7% N=41 100% N=591 Overall confidence in Gilbert government 16% N=116 45% N=314 32% N=225 7% N=49 100% N=705 Generally acting in the best interest of the community 19% N=135 45% N=323 28% N=200 8% N=58 100% N=715 Being honest 19% N=121 47% N=296 27% N=168 6% N=38 100% N=623 Treating all residents fairly 18% N=113 49% N=313 27% N=175 6% N=36 100% N=638 TABLE 5: QUESTION 4 Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert. Percent Number Excellent 36% N=149 Good 50% N=212 Fair 12% N=52 Poor 2% N=7 Total 100% N=421 TABLE 6: QUESTION 5 - QUALITY Thinking about drinking water in Gilbert, please rate the quality of each of the following characteristics. Excellent Good Fair Poor Total Water pressure 33% N=267 51% N=415 12% N=100 3% N=26 100% N=807 Water color 28% N=228 57% N=460 12% N=93 3% N=21 100% N=802 Water clarity 25% N=200 54% N=430 17% N=138 4% N=33 100% N=802 Water taste 8% N=63 30% N=227 29% N=221 33% N=248 100% N=760 Cost of water 14% N=105 43% N=329 37% N=288 6% N=47 100% N=770 Drinking water services overall 12% N=93 52% N=406 29% N=223 7% N=55 100% N=776 Report of Results • 6 TABLE 7: QUESTION 5 - IMPORTANCE Thinking about drinking water in Gilbert, please rate the importance of each of the following characteristics. Essential Very important Somewhat important Not at all important Total Water pressure 32% N=224 51% N=356 16% N=111 0% N=2 100% N=693 Water color 48% N=334 47% N=323 5% N=35 0% N=1 100% N=693 Water clarity 52% N=362 43% N=300 4% N=30 0% N=1 100% N=692 Water taste 57% N=399 35% N=244 7% N=46 1% N=7 100% N=696 Cost of water 36% N=251 53% N=366 11% N=75 0% N=1 100% N=693 Drinking water services overall 45% N=308 48% N=332 7% N=45 0% N=3 100% N=688 TABLE 8: QUESTION 6 How often, if ever, do you use the following types of water for drinking and cooking? Always Occasionally Never Total Tap water (unfiltered) for drinking 10% N=77 28% N=219 62% N=482 100% N=778 Tap water (filtered) for drinking 51% N=397 25% N=197 24% N=192 100% N=786 Bottled water for drinking 43% N=345 49% N=399 8% N=64 100% N=808 Tap water (unfiltered) for cooking 46% N=344 37% N=279 17% N=129 100% N=752 Tap water (filtered) for cooking 32% N=233 40% N=293 28% N=203 100% N=728 Bottled water for cooking 10% N=70 19% N=142 71% N=520 100% N=733 TABLE 9: QUESTION 7 Have you had any in-person or phone contact with an employee of the Town of Gilbert Public Works/Water Department within the last 12 months? Percent Number No 81% N=656 Yes 19% N=154 100% N=810 Percent Number Excellent 41% N=65 Good 41% N=65 Fair 15% N=24 Poor 3% N=5 Total 100% N=158 Total TABLE 10: QUESTION 8 What was your overall impression of your most recent contact with the Town of Gilbert Public Works/Water Department? Asked only of those who had contact with a Public Works/Water Department employee in the last 12 months. Report of Results • 7 TABLE 11: QUESTION 9 Please indicate whether you or anyone in your household has done any of these activities in the past year at a Town of Gilbert park or facility, or at another park or facility (either a private facility or one belonging to another jurisdiction). No Yes Total Participated in a recreation program or activity at a Town of Gilbert park or facility 69% N=553 31% N=252 100% N=806 Used recreation centers at a Town of Gilbert park or facility 68% N=545 32% N=256 100% N=800 Visited a park at a Town of Gilbert park or facility 21% N=168 79% N=639 100% N=807 Attended a special event at a Town of Gilbert park or facility 61% N=484 39% N=304 100% N=789 Participated in a recreation program or activity at another jurisdiction's park or facility 74% N=533 26% N=188 100% N=721 Used recreation centers at another jurisdiction's park or facility 78% N=560 22% N=162 100% N=722 Visited a park at another jurisdiction's park or facility 38% N=274 62% N=455 100% N=729 Attended a special event at another jurisdiction's park or facility 62% N=452 38% N=274 100% N=726 Participated in a recreation program or activity at a private, HOA or school park or facility 65% N=473 35% N=259 100% N=732 Used recreation centers at a private, HOA or school park or facility 73% N=532 27% N=200 100% N=732 Visited a park at a private, HOA or school park or facility 44% N=330 56% N=414 100% N=744 Attended a special event at a private, HOA or school park or facility 62% N=449 38% N=279 100% N=728 TABLE 12: QUESTION 10 - RECREATION OR COMMUNITY CENTER If you have NOT used one of the Town's recreation or community centers in the past 12 months, why? (Select all that apply.) Percent Number Not aware of facilities/activities offered 47% N=66 Not interested in facilities/activities offered 26% N=37 Activities of interest not offered 14% N=19 Inconvenient class/program times 11% N=15 8% N=11 No time to use/attend 42% N=59 Inconvenient location 15% N=21 8% N=12 Costs/pricing Some other reason Total may exceed 100% as respondents could select more than one option. Report of Results • 8 TABLE 13: QUESTION 10 - RECREATION PROGRAM OR ACTIVITY If you have NOT participated in one of the Town's recreation program or activity in the past 12 months, why? (Select all that apply.) Percent Number Not aware of facilities/activities offered 43% N=28 Not interested in facilities/activities offered 23% N=15 Activities of interest not offered 14% N=9 Inconvenient class/program times 17% N=11 Costs/pricing 18% N=11 No time to use/attend 48% N=31 Inconvenient location 13% N=8 1% N=1 Some other reason Total may exceed 100% as respondents could select more than one option. TABLE 14: QUESTION 11 The Town is considering adding new parks and recreation amenities. How likely, if at all, would you or another household member be to use each of the following new amenities? Very likely Somewhat likely Not at all likely Total Sports fields 27% N=205 38% N=287 35% N=269 100% N=761 Year-round aquatic center 35% N=269 35% N=271 30% N=232 100% N=772 Community Center 18% N=137 42% N=315 40% N=296 100% N=747 Community garden 21% N=155 35% N=265 44% N=333 100% N=752 Multi-use trails 44% N=344 42% N=325 14% N=112 100% N=781 Splash pads 35% N=262 25% N=189 40% N=298 100% N=750 Shuffleboard 6% N=47 22% N=158 72% N=524 100% N=729 District park in the south area of town 29% N=206 34% N=245 37% N=267 100% N=717 BMX bike park 10% N=72 11% N=86 79% N=597 100% N=755 Multi-use lake (e.g., non-motorized boating, fishing) 37% N=283 40% N=308 23% N=180 100% N=772 Report of Results • 9 TABLE 15: QUESTION 12 Please list up to three of the above parks and recreation offerings that you think are the most important for the Town of Gilbert to provide? Sports fields Percent rating each as the 1st, 2nd or 3rd most important offering 32% Number N=262 Year-round aquatic center 41% N=337 Community Center 22% N=181 Community garden 21% N=175 Multi-use trails 50% N=413 Splash pads 26% N=215 Shuffleboard 2% N=12 20% N=165 6% N=51 Multi-use lake (e.g., non-motorized boating, fishing) 31% N=259 No response 12% N=95 District park in the south area of town BMX bike park Total may exceed 100% as respondents could list up to three offerings. TABLE 16: QUESTION 13 Please list up to three additional activities, facilities or amenities you or another household member would be mostly likely to participate in if they were available. Percent rating each as the 1st, 2nd or 3rd most important activity Number Pool/water park 23% N=69 Sports facilities/events/classes 23% N=68 Trails/bike paths 14% N=41 Fitness activities (e.g., martial arts, yoga, horseback riding) 9% N=26 Outdoor activities (e.g., nature preserve, camping, lake, fishing, games) 6% N=20 Rec center/gym/community center 10% N=29 Community events/groups/clubs 13% N=39 Theater/art/music/dance 15% N=46 8% N=24 Programs/facilities for youth & seniors 10% N=30 Parks/playgrounds/dog parks 23% N=68 Downtown development/transportation 6% N=18 Other 9% N=27 Educational programs/library Total may exceed 100% as respondents could list up to three activities. Report of Results • 10 TABLE 17: QUESTION 14 Overall, how would you rate the quality of parks and recreation services and facilities provided by the Town of Gilbert? Percent Number Excellent 27% N=202 Good 58% N=435 Fair 14% N=102 Poor 1% N=8 Total 100% N=747 TABLE 18: QUESTION 15 The Town of Gilbert is always looking for ways to improve its parks and recreation services and facilities. How important, if at all, would each of the following be to improve your satisfaction? Essential Very important Somewhat important Not at all important/already satisfied Total Safe conditions 72% N=560 20% N=156 2% N=18 5% N=41 100% N=775 Cleanliness 62% N=482 32% N=246 3% N=20 4% N=31 100% N=779 Well-maintained facilities and amenities 57% N=440 35% N=268 4% N=30 5% N=35 100% N=774 Variety of amenities 22% N=169 51% N=388 23% N=176 3% N=26 100% N=760 Variety of recreation programs 20% N=153 40% N=303 32% N=245 7% N=53 100% N=753 Variety of special events 14% N=110 33% N=247 43% N=329 10% N=75 100% N=761 Innovations/new trends 16% N=116 27% N=200 43% N=319 15% N=110 100% N=745 Delivery of services in a cost efficient way 36% N=273 43% N=323 16% N=121 5% N=38 100% N=756 Affordability 46% N=354 41% N=314 9% N=69 4% N=34 100% N=771 Family activities 39% N=300 37% N=284 14% N=106 9% N=70 100% N=761 Proximity of facilities, amenities and activities to home 34% N=264 43% N=333 17% N=129 5% N=40 100% N=766 Volunteer opportunities 11% N=84 28% N=207 39% N=287 21% N=156 100% N=735 Park Ranger presence 14% N=100 23% N=171 43% N=317 20% N=146 100% N=733 Online facility booking 16% N=113 36% N=262 36% N=258 12% N=90 100% N=724 Customer service 32% N=242 40% N=302 19% N=141 8% N=62 100% N=747 Report of Results • 11 TABLE 19: QUESTION 16 Please list up to three of the above aspects of parks and recreation that you think are the MOST IMPORTANT to improve your satisfaction? Percent rating each as the 1st, 2nd or 3rd most important aspect to improve satisfaction No response Number 18% N=151 Safe conditions 55% N=453 Cleanliness 44% N=366 Well-maintained facilities and amenities 38% N=311 Variety of amenities 10% N=86 Variety of recreation programs 8% N=67 Variety of special events 5% N=43 Innovations/new trends 6% N=47 Delivery of services in a cost efficient way 8% N=68 Affordability 21% N=175 Family activities 15% N=124 Proximity of facilities, amenities and activities to home 14% N=114 Volunteer opportunities 1% N=11 Park ranger presence 5% N=40 Online facility booking 2% N=19 Customer service 5% N=44 Total may exceed 100% as respondents could list up to three aspects to improve satisfaction. TABLE 20: QUESTION 17 - USE Please tell us if you or another household member have used each of the following services in the last 12 months. No Yes Total Services for the homeless 99% N=775 1% N=9 100% N=784 Child Services 98% N=767 2% N=17 100% N=784 Disability Services 97% N=761 3% N=22 100% N=783 Veteran's Services 98% N=762 2% N=19 100% N=781 TABLE 21: QUESTION 17 - EASE OF ACCESS If you have used the service, please tell us how easy it was to access it. Very easy Somewhat easy Not at all easy Services for the homeless 0% N=0 0% N=0 100% N=5 100% N=5 Child Services 52% N=6 21% N=2 27% N=3 100% N=12 Disability Services 15% N=2 54% N=8 31% N=4 100% N=14 Veteran's Services 17% N=2 46% N=6 37% N=5 100% N=14 Total Asked only of those who had used the service in the last 12 months. Report of Results • 12 TABLE 22: QUESTION 18 Please indicate if you or other household members are in need of assistance (financial or otherwise) in any of the following areas. Percent Number Performing regular, daily activities, or meeting other challenges due to getting older (65 or over) 4% N=30 Immediate support and emergency intervention for a critical or dangerous situation in your home 3% N=22 Permanent shelter in a healthy environment due to homelessness 1% N=10 Food, clothing, utilities, affordable housing or other basic needs 5% N=38 Finding employment adequate to meet your basic needs 6% N=48 Overcoming barriers related to immigrant status 2% N=13 Affordable services for severe chronic physical, mental, emotional or developmental problems and/or disabilities 6% N=47 Services to provide youth(s) in your household critical support needed to succeed academically, socially, culturally and/or without fear 8% N=64 81% N=625 None of the above Total may exceed 100% as respondents could select more than one option. TABLE 23: QUESTION D1 What is your employment status? Percent Number Working full time for pay 67% N=550 Working part time for pay 9% N=76 Unemployed, looking for paid work 3% N=23 Unemployed, not looking for paid work 8% N=64 13% N=104 100% N=817 Fully retired Total TABLE 24: QUESTION D2 Do you work inside the boundaries of Gilbert? Percent Number Yes, outside the home 27% N=175 Yes, from home 13% N=83 No 60% N=389 100% N=648 Total TABLE 25: QUESTION D3 How many years have you lived in Gilbert? Percent Number Less than 2 years 16% N=130 2-5 years 24% N=195 6-10 years 24% N=199 11-20 years 27% N=218 9% N=76 100% N=819 More than 20 years Total Report of Results • 13 TABLE 26: QUESTION D4 Which best describes the building you live in? Percent Number One family house detached from any other houses 87% N=712 Building with two or more homes (duplex, townhome, apartment or condominium) 13% N=102 Mobile home 0% N=0 Other 0% N=2 Total 100% N=816 TABLE 27: QUESTION D5 Is this house, apartment or mobile home... Percent Number Rented 25% N=199 Owned 75% N=611 100% N=810 Total TABLE 28: QUESTION D6 How many people live in your household? Percent Number 1 13% N=104 2 31% N=249 3 19% N=152 4 21% N=171 5 11% N=92 6 3% N=28 7 1% N=8 8 0% N=3 9 0% N=1 11 0% N=4 14 0% N=0 15 0% N=1 100% N=813 Total TABLE 29: QUESTION D7 Do any children age 12 or under live in your household? Percent Number No 58% N=475 Yes 42% N=340 100% N=815 Total Report of Results • 14 TABLE 30: QUESTION D8 Do any children ages 13-17 live in your household? Percent Number No 83% N=673 Yes 17% N=141 100% N=814 Total TABLE 31: QUESTION D9 Are you or any other members of your household aged 65 or older? Percent Number No 84% N=687 Yes 16% N=131 100% N=818 Total TABLE 32: QUESTION D10 How much do you anticipate your household's total income before taxes will be for the current year? (Please include in your total income money from all sources for all persons living in your household.) Percent Number Less than $12,000 1% N=8 $12,000 to $24,999 3% N=24 $25,000 to $34,999 6% N=45 $35,000 to $49,999 15% N=114 $50,000 to $74,999 15% N=116 $75,000 to $99,999 19% N=149 $100,000 to $149,999 28% N=219 $150,000 to $199,999 8% N=63 $200,000 or more Total 6% N=46 100% N=783 TABLE 33: QUESTION D11 Are you Spanish, Hispanic or Latino? Percent Number No, not Spanish, Hispanic or Latino 89% N=718 Yes, I consider myself to be Spanish, Hispanic or Latino 11% N=90 100% N=808 Total Report of Results • 15 TABLE 34: QUESTION D12 What is your race? (Mark one or more races to indicate what race(s) you consider yourself to be.) Percent Number American Indian or Alaskan Native 1% N=11 Asian, Asian Indian or Pacific Islander 8% N=61 Black or African American 4% N=33 White 85% N=686 Other 7% N=55 Total may exceed 100% as respondents could select more than one option. TABLE 35: QUESTION D13 In which category is your age? Percent Number 18-24 years 4% N=31 25-34 years 29% N=232 35-44 years 21% N=171 45-54 years 24% N=194 55-64 years 10% N=82 65-74 years 8% N=69 75 years or older 4% N=34 100% N=812 Total TABLE 36: QUESTION D14 What is your gender? Percent Number Female 52% N=420 Male 48% N=389 Total 100% N=809 TABLE 37: QUESTION D15 Are you a veteran? Percent Number No 88% N=721 Yes 12% N=94 100% N=815 Total TABLE 38: QUESTION D16A Are you an immigrant? Percent Number No 92% N=748 Yes 8% N=64 100% N=812 Total Report of Results • 16 TABLE 39: QUESTION D16A - COUNTRY OF ORIGIN What is your country of origin? Percent Africa Number 4% N=2 Asia 48% N=30 Canada 10% N=6 Mexico & Central/South America 16% N=10 Europe 22% N=14 100% N=62 Total Asked only of those who said they were an immigrant. TABLE 40: QUESTION D16B How many years have you lived in the U.S.? Percent Number 1 2% N=1 2 1% N=0 3 1% N=1 4 3% N=2 6 2% N=1 7 2% N=1 9 2% N=2 10 2% N=1 11 5% N=3 13 11% N=7 14 2% N=2 17 4% N=2 18 2% N=1 19 5% N=3 20 2% N=2 21 2% N=1 22 4% N=2 23 7% N=5 24 2% N=2 27 2% N=1 28 1% N=0 30 12% N=8 32 2% N=1 33 2% N=1 34 5% N=3 35 1% N=0 39 1% N=0 40 3% N=2 45 3% N=2 Report of Results • 17 How many years have you lived in the U.S.? Percent Number 48 2% N=1 49 1% N=1 54 1% N=1 57 1% N=1 62 1% N=0 63 1% N=1 100% N=63 Total Asked only of those who said they were an immigrant. TABLE 41: QUESTION D17A Do you currently receive assistance or donations from a nonprofit or government agency to meet your current challenges? Percent Number No 96% N=778 Yes 4% N=32 100% N=810 Total TABLE 42: QUESTION D17B Is this agency in Gilbert? Percent Number No 84% N=25 Yes 16% N=5 100% N=30 Total Asked only of those who said they currently receive assistance. Report of Results • 18 APPENDIX A: SURVEY RESULTS INCLUDING “DON’T KNOW” RESPONSES The tables below show the frequency of responses for each question including the “don’t know” responses. The percent of respondents is shown for each response option followed by the number of respondents. TABLE 43: QUESTION 1 Please rate each of the following aspects of quality of life in Gilbert: Excellent Good Fair Poor Don't know Total Gilbert as a place to live 64% N=528 34% N=279 1% N=11 0% N=0 0% N=1 100% N=819 Your neighborhood as a place to live 52% N=423 41% N=333 7% N=60 0% N=2 0% N=1 100% N=819 Gilbert as a place to raise children 53% N=432 33% N=273 5% N=40 0% N=3 9% N=71 100% N=818 Gilbert as a place to work 20% N=160 25% N=202 14% N=115 4% N=36 37% N=297 100% N=810 Gilbert as a place to visit 28% N=230 39% N=318 23% N=190 5% N=41 4% N=36 100% N=816 Gilbert as a place to retire 33% N=265 35% N=286 10% N=80 2% N=15 21% N=167 100% N=814 The overall quality of life in Gilbert 49% N=401 47% N=387 4% N=30 0% N=0 0% N=1 100% N=818 TABLE 44: QUESTION 2 East Valley Tribune Always 6% N=46 Arizona Republic/Gilbert Republic 18% Town website (www.gilbertaz.gov) 5% Email(s) from the Town Occasionally Never 33% N=266 61% N=150 35% N=287 N=42 47% N=376 6% N=46 19% Town of Gilbert on Facebook 2% N=13 Town of Gilbert on Twitter 1% Total N=498 100% 46% N=377 100% N=815 48% N=390 100% N=808 N=148 76% N=604 100% N=798 8% N=63 91% N=726 100% N=802 N=4 2% N=16 97% N=775 100% N=795 19% N=153 61% N=489 21% N=166 100% N=808 Town of Gilbert's Municipal Channel 11 1% N=9 12% N=97 87% N=696 100% N=801 Radio 4% N=34 29% N=236 67% N=536 100% N=806 Word of mouth N=810 Report of Results • 19 Prepared by National Research Center, Inc. How frequently, if ever, do you use each of the following sources to find out about news and events in Gilbert? TABLE 45: QUESTION 2A Is there a different method you would prefer the Town use to communicate with you? Percent Number Mail/utility bill inserts 32% N=48 Email 25% N=37 Flyer/newsletter/sign 15% N=22 Text/phone/mobile app 7% N=10 Other online sources 9% N=13 Other 13% N=19 Total 100% N=148 Percentages represent only those who provided a different method preference. TABLE 46: QUESTION 3 Excellent Good Fair Poor Don't know Total The value of services for the taxes paid to Gilbert 16% N=130 51% N=410 21% N=168 1% N=11 11% N=91 100% N=811 The overall direction that Gilbert is taking 21% N=168 48% N=388 18% N=145 4% N=34 10% N=80 100% N=815 The job Gilbert government does at welcoming citizen involvement 12% N=94 34% N=279 22% N=177 5% N=41 27% N=224 100% N=815 Overall confidence in Gilbert government 14% N=116 39% N=314 28% N=225 6% N=49 13% N=106 100% N=812 Generally acting in the best interest of the community 17% N=135 40% N=323 25% N=200 7% N=58 12% N=98 100% N=812 Being honest 15% N=121 36% N=296 21% N=168 5% N=38 23% N=191 100% N=814 Treating all residents fairly 14% N=113 38% N=313 21% N=175 4% N=36 22% N=178 100% N=816 Report of Results • 20 Prepared by National Research Center, Inc. Please rate the following categories of Gilbert government performance: TABLE 47: QUESTION 4 Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert. Percent Number Excellent 19% N=149 Good 26% N=212 Fair 6% N=52 Poor 1% N=7 48% N=383 100% N=804 Don't know Total TABLE 48: QUESTION 5 - QUALITY Excellent Good Fair Don't know Poor Total Water pressure 33% N=267 51% N=415 12% N=100 3% N=26 1% N=7 100% N=814 Water color 28% N=228 57% N=460 11% N=93 3% N=21 1% N=10 100% N=812 Water clarity 25% N=200 53% N=430 17% N=138 4% N=33 1% N=10 100% N=812 Water taste 8% N=63 28% N=227 27% N=221 31% N=248 7% N=53 100% N=813 Cost of water 13% N=105 41% N=329 35% N=288 6% N=47 5% N=43 100% N=813 Drinking water services overall 11% N=93 50% N=406 28% N=223 7% N=55 4% N=35 100% N=811 TABLE 49: QUESTION 5 - IMPORTANCE Thinking about drinking water in Gilbert, please rate the importance of each of the following characteristics. Essential Very important Somewhat important Not at all important Total Water pressure 32% N=224 51% N=356 16% N=111 0% N=2 100% N=693 Water color 48% N=334 47% N=323 5% N=35 0% N=1 100% N=693 Water clarity 52% N=362 43% N=300 4% N=30 0% N=1 100% N=692 Water taste 57% N=399 35% N=244 7% N=46 1% N=7 100% N=696 Cost of water 36% N=251 53% N=366 11% N=75 0% N=1 100% N=693 Drinking water services overall 45% N=308 48% N=332 7% N=45 0% N=3 100% N=688 Report of Results • 21 Prepared by National Research Center, Inc. Thinking about drinking water in Gilbert, please rate the quality of each of the following characteristics. TABLE 50: QUESTION 6 How often, if ever, do you use the following types of water for drinking and cooking? Always Occasionally Never Don't know Total Tap water (unfiltered) for drinking 10% N=77 28% N=219 61% N=482 1% N=10 100% N=789 Tap water (filtered) for drinking 49% N=397 25% N=197 24% N=192 2% N=17 100% N=803 Bottled water for drinking 43% N=345 49% N=399 8% N=64 0% N=1 100% N=809 Tap water (unfiltered) for cooking 46% N=344 37% N=279 17% N=129 0% N=3 100% N=756 Tap water (filtered) for cooking 31% N=233 40% N=293 27% N=203 2% N=12 100% N=741 Bottled water for cooking 10% N=70 19% N=142 70% N=520 1% N=6 100% N=739 Have you had any in-person or phone contact with an employee of the Town of Gilbert Public Works/Water Department within the last 12 months? Percent Number No 81% N=656 Yes 19% N=154 100% N=810 Total TABLE 52: QUESTION 8 What was your overall impression of your most recent contact with the Town of Gilbert Public Works/Water Department? Percent Number Excellent 40% N=65 Good 41% N=65 Fair 15% N=24 Poor 3% N=5 Don't know 1% N=2 100% N=160 Total Asked only of those who had contact with a Public Works/Water Department employee in the last 12 months. Report of Results • 22 Prepared by National Research Center, Inc. TABLE 51: QUESTION 7 TABLE 53: QUESTION 9 Please indicate whether you or anyone in your household has done any of these activities in the past year at a Town of Gilbert park or facility, or at another park or facility (either a private facility or one belonging to another jurisdiction). No Participated in a recreation program or activity at a Town of Gilbert park or facility 69% Used recreation centers at a Town of Gilbert park or facility Visited a park at a Town of Gilbert park or facility Yes Total N=553 31% N=252 100% N=806 68% N=545 32% N=256 100% N=800 21% N=168 79% N=639 100% N=807 Attended a special event at a Town of Gilbert park or facility 61% N=484 39% N=304 100% N=789 Participated in a recreation program or activity at another jurisdiction's park or facility 74% N=533 26% N=188 100% N=721 Used recreation centers at another jurisdiction's park or facility 78% N=560 22% N=162 100% N=722 Visited a park at another jurisdiction's park or facility 38% N=274 62% N=455 100% N=729 Attended a special event at another jurisdiction's park or facility 62% N=452 38% N=274 100% N=726 Participated in a recreation program or activity at a private, HOA or school park or facility 65% N=473 35% N=259 100% N=732 Used recreation centers at a private, HOA or school park or facility 73% N=532 27% N=200 100% N=732 Visited a park at a private, HOA or school park or facility 44% N=330 56% N=414 100% N=744 Attended a special event at a private, HOA or school park or facility 62% N=449 38% N=279 100% N=728 If you have NOT used one of the Town's recreation or community centers in the past 12 months, why? (Select all that apply.) Percent Number Not aware of facilities/activities offered 47% N=66 Not interested in facilities/activities offered 26% N=37 Activities of interest not offered 14% N=19 Inconvenient class/program times 11% N=15 8% N=11 No time to use/attend 42% N=59 Inconvenient location 15% N=21 8% N=12 Costs/pricing Some other reason Total may exceed 100% as respondents could select more than one option. Report of Results • 23 Prepared by National Research Center, Inc. TABLE 54: QUESTION 10 - RECREATION OR COMMUNITY CENTER TABLE 55: QUESTION 10 - RECREATION PROGRAM OR ACTIVITY If you have NOT participated in one of the Town's recreation program or activity in the past 12 months, why? (Select all that apply.) Percent Number Not aware of facilities/activities offered 43% N=28 Not interested in facilities/activities offered 23% N=15 Activities of interest not offered 14% N=9 Inconvenient class/program times 17% N=11 Costs/pricing 18% N=11 No time to use/attend 48% N=31 Inconvenient location 13% N=8 1% N=1 Some other reason Total may exceed 100% as respondents could select more than one option. TABLE 56: QUESTION 11 Very likely Somewhat likely Not at all likely Don't know Total Sports fields 26% N=205 36% N=287 34% N=269 4% N=30 100% N=791 Year-round aquatic center 34% N=269 34% N=271 29% N=232 3% N=27 100% N=799 Community Center 17% N=137 40% N=315 37% N=296 6% N=46 100% N=793 Community garden 20% N=155 34% N=265 42% N=333 4% N=35 100% N=788 Multi-use trails 43% N=344 41% N=325 14% N=112 2% N=14 100% N=795 Splash pads 33% N=262 24% N=189 38% N=298 5% N=44 100% N=794 Shuffleboard 6% N=47 20% N=158 67% N=524 7% N=57 100% N=786 26% N=206 31% N=245 34% N=267 9% N=69 100% N=785 9% N=72 11% N=86 76% N=597 4% N=29 100% N=783 35% N=283 39% N=308 23% N=180 3% N=26 100% N=798 District park in the south area of town BMX bike park Multi-use lake (e.g., non-motorized boating, fishing) Report of Results • 24 Prepared by National Research Center, Inc. The Town is considering adding new parks and recreation amenities. How likely, if at all, would you or another household member be to use each of the following new amenities? TABLE 57: QUESTION 12 Please list up to three of the above parks and recreation offerings that you think are the most important for the Town of Gilbert to provide? Sports fields Percent rating each as the 1st, 2nd or 3rd most important offering Number 32% N=262 Year-round aquatic center 41% N=337 Community Center 22% N=181 Community garden 21% N=175 Multi-use trails 50% N=413 Splash pads 26% N=215 Shuffleboard 2% N=12 20% N=165 6% N=51 Multi-use lake (e.g., non-motorized boating, fishing) 31% N=259 No response 12% N=95 District park in the south area of town BMX bike park Prepared by National Research Center, Inc. Total may exceed 100% as respondents could list up to three offerings. Report of Results • 25 TABLE 58: QUESTION 13 Please list up to three additional activities, facilities or amenities you or another household member would be mostly likely to participate in if they were available. Percent rating each as the 1st, 2nd or 3rd most important activity Number Pool/water park 23% N=69 Sports facilities/events/classes 23% N=68 Trails/bike paths 14% N=41 Fitness activities (e.g., martial arts, yoga, horseback riding) 9% N=26 Outdoor activities (e.g., nature preserve, camping, lake, fishing, games) 6% N=20 Rec center/gym/community center 10% N=29 Community events/groups/clubs 13% N=39 Theater/art/music/dance 15% N=46 8% N=24 Programs/facilities for youth & seniors 10% N=30 Parks/playgrounds/dog parks 23% N=68 Downtown development/transportation 6% N=18 Other 9% N=27 Educational programs/library Total may exceed 100% as respondents could list up to three activities. Overall, how would you rate the quality of parks and recreation services and facilities provided by the Town of Gilbert? Percent Number Excellent 25% N=202 Good 54% N=435 Fair 13% N=102 Poor 1% N=8 Don't know 7% N=60 100% N=807 Total Report of Results • 26 Prepared by National Research Center, Inc. TABLE 59: QUESTION 14 TABLE 60: QUESTION 15 Essential Very important Somewhat important Not at all important/already satisfied Don't know Total Safe conditions 70% N=560 20% N=156 2% N=18 5% N=41 3% N=20 100% N=796 Cleanliness 60% N=482 31% N=246 2% N=20 4% N=31 3% N=20 100% N=799 Well-maintained facilities and amenities 55% N=440 34% N=268 4% N=30 4% N=35 3% N=22 100% N=797 Variety of amenities 22% N=169 49% N=388 22% N=176 3% N=26 3% N=26 100% N=786 Variety of recreation programs 19% N=153 38% N=303 31% N=245 7% N=53 5% N=38 100% N=792 Variety of special events 14% N=110 31% N=247 41% N=329 9% N=75 4% N=32 100% N=793 Innovations/new trends 15% N=116 25% N=200 41% N=319 14% N=110 5% N=42 100% N=787 Delivery of services in a cost efficient way 35% N=273 41% N=323 15% N=121 5% N=38 4% N=36 100% N=791 Affordability 44% N=354 39% N=314 9% N=69 4% N=34 3% N=26 100% N=797 Family activities 38% N=300 36% N=284 13% N=106 9% N=70 4% N=32 100% N=794 Proximity of facilities, amenities and activities to home 33% N=264 42% N=333 16% N=129 5% N=40 3% N=25 100% N=790 Volunteer opportunities 11% N=84 26% N=207 36% N=287 20% N=156 7% N=56 100% N=790 Park Ranger presence 13% N=100 22% N=171 40% N=317 18% N=146 8% N=60 100% N=793 Online facility booking 14% N=113 33% N=262 33% N=258 11% N=90 8% N=67 100% N=791 Customer service 31% N=242 38% N=302 18% N=141 8% N=62 5% N=43 100% N=790 Report of Results • 27 Prepared by National Research Center, Inc. The Town of Gilbert is always looking for ways to improve its parks and recreation services and facilities. How important, if at all, would each of the following be to improve your satisfaction? TABLE 61: QUESTION 16 Please list up to three of the above aspects of parks and recreation that you think are the MOST IMPORTANT to improve your satisfaction? Percent rating each as the 1st, 2nd or 3rd most important aspect to improve satisfaction No response Number 18% N=151 Safe conditions 55% N=453 Cleanliness 44% N=366 Well-maintained facilities and amenities 38% N=311 Variety of amenities 10% N=86 Variety of recreation programs 8% N=67 Variety of special events 5% N=43 Innovations/new trends 6% N=47 Delivery of services in a cost efficient way 8% N=68 Affordability 21% N=175 Family activities 15% N=124 Proximity of facilities, amenities and activities to home 14% N=114 Volunteer opportunities 1% N=11 Park ranger presence 5% N=40 Online facility booking 2% N=19 Customer service 5% N=44 TABLE 62: QUESTION 17 - USE Please tell us if you or another household member have used each of the following services in the last 12 months. No Yes Total Services for the homeless 99% N=775 1% N=9 100% N=784 Child Services 98% N=767 2% N=17 100% N=784 Disability Services 97% N=761 3% N=22 100% N=783 Veteran's Services 98% N=762 2% N=19 100% N=781 Report of Results • 28 Prepared by National Research Center, Inc. Total may exceed 100% as respondents could list up to three aspects to improve satisfaction. TABLE 63: QUESTION 17 - EASE OF ACCESS If you have used the service, please tell us how easy it was to access it. Services for the homeless Very easy Somewhat easy Not at all easy Don't know Total 0% N=0 0% N=0 73% N=5 27% N=2 100% N=7 Child Services 42% N=6 17% N=2 21% N=3 20% N=3 100% N=15 Disability Services 13% N=2 44% N=8 25% N=4 18% N=3 100% N=17 Veteran's Services 14% N=2 37% N=6 30% N=5 18% N=3 100% N=17 Asked only of those who had used the service in the last 12 months. TABLE 64: QUESTION 18 Please indicate if you or other household members are in need of assistance (financial or otherwise) in any of the following areas. Percent Number Performing regular, daily activities, or meeting other challenges due to getting older (65 or over) 4% N=30 Immediate support and emergency intervention for a critical or dangerous situation in your home 3% N=22 Permanent shelter in a healthy environment due to homelessness 1% N=10 Food, clothing, utilities, affordable housing or other basic needs 5% N=38 Finding employment adequate to meet your basic needs 6% N=48 Overcoming barriers related to immigrant status 2% N=13 Affordable services for severe chronic physical, mental, emotional or developmental problems and/or disabilities 6% N=47 Services to provide youth(s) in your household critical support needed to succeed academically, socially, culturally and/or without fear None of the above 8% N=64 81% N=625 TABLE 65: QUESTION D1 What is your employment status? Percent Number Working full time for pay 67% N=550 Working part time for pay 9% N=76 Unemployed, looking for paid work 3% N=23 Unemployed, not looking for paid work 8% N=64 13% N=104 100% N=817 Fully retired Total Report of Results • 29 Prepared by National Research Center, Inc. Total may exceed 100% as respondents could select more than one option. TABLE 66: QUESTION D2 Do you work inside the boundaries of Gilbert? Percent Number Yes, outside the home 27% N=175 Yes, from home 13% N=83 No 60% N=389 100% N=648 Total TABLE 67: QUESTION D3 How many years have you lived in Gilbert? Percent Number Less than 2 years 16% N=130 2-5 years 24% N=195 6-10 years 24% N=199 11-20 years 27% N=218 9% N=76 100% N=819 More than 20 years Total TABLE 68: QUESTION D4 Percent Number One family house detached from any other houses 87% N=712 Building with two or more homes (duplex, townhome, apartment or condominium) 13% N=102 Mobile home 0% N=0 Other 0% N=2 Total 100% N=816 Report of Results • 30 Prepared by National Research Center, Inc. Which best describes the building you live in? TABLE 69: QUESTION D5 Is this house, apartment or mobile home... Percent Number Rented 25% N=199 Owned 75% N=611 100% N=810 Total TABLE 70: QUESTION D6 Percent Number 1 13% N=104 2 31% N=249 3 19% N=152 4 21% N=171 5 11% N=92 6 3% N=28 7 1% N=8 8 0% N=3 9 0% N=1 11 0% N=4 14 0% N=0 15 0% N=1 100% N=813 Total TABLE 71: QUESTION D7 Do any children age 12 or under live in your household? Percent Number No 58% N=475 Yes 42% N=340 100% N=815 Total Report of Results • 31 Prepared by National Research Center, Inc. How many people live in your household? TABLE 72: QUESTION D8 Do any children ages 13-17 live in your household? Percent Number No 83% N=673 Yes 17% N=141 100% N=814 Total TABLE 73: QUESTION D9 Are you or any other members of your household aged 65 or older? Percent Number No 84% N=687 Yes 16% N=131 100% N=818 Total How much do you anticipate your household's total income before taxes will be for the current year? (Please include in your total income money from all sources for all persons living in your household.) Percent Number Less than $12,000 1% N=8 $12,000 to $24,999 3% N=24 $25,000 to $34,999 6% N=45 $35,000 to $49,999 15% N=114 $50,000 to $74,999 15% N=116 $75,000 to $99,999 19% N=149 $100,000 to $149,999 28% N=219 $150,000 to $199,999 8% N=63 $200,000 or more 6% N=46 100% N=783 Total Report of Results • 32 Prepared by National Research Center, Inc. TABLE 74: QUESTION D10 TABLE 75: QUESTION D11 Are you Spanish, Hispanic or Latino? Percent Number No, not Spanish, Hispanic or Latino 89% N=718 Yes, I consider myself to be Spanish, Hispanic or Latino 11% N=90 100% N=808 Total TABLE 76: QUESTION D12 What is your race? (Mark one or more races to indicate what race(s) you consider yourself to be.) Percent Number American Indian or Alaskan Native 1% N=11 Asian, Asian Indian or Pacific Islander 8% N=61 Black or African American 4% N=33 White 85% N=686 Other 7% N=55 Total may exceed 100% as respondents could select more than one option. TABLE 77: QUESTION D13 Percent Number 18-24 years 4% N=31 25-34 years 29% N=232 35-44 years 21% N=171 45-54 years 24% N=194 55-64 years 10% N=82 65-74 years 8% N=69 75 years or older 4% N=34 100% N=812 Total Report of Results • 33 Prepared by National Research Center, Inc. In which category is your age? TABLE 78: QUESTION D14 What is your gender? Percent Number Female 52% N=420 Male 48% N=389 Total 100% N=809 TABLE 79: QUESTION D15 Are you a veteran? Percent Number No 88% N=721 Yes 12% N=94 100% N=815 Total TABLE 80: QUESTION D16A Percent Number No 92% N=748 Yes 8% N=64 100% N=812 Total TABLE 81: QUESTION D16A - COUNTRY OF ORIGIN What is your country of origin? Africa Percent Number 4% N=2 Asia 48% N=30 Canada 10% N=6 Mexico & Central/South America 16% N=10 Europe 22% N=14 100% N=62 Total Asked only of those who said they were an immigrant. Report of Results • 34 Prepared by National Research Center, Inc. Are you an immigrant? TABLE 82: QUESTION D16B Percent Number 1 2% N=1 2 1% N=0 3 1% N=1 4 3% N=2 6 2% N=1 7 2% N=1 9 2% N=2 10 2% N=1 11 5% N=3 13 11% N=7 14 2% N=2 17 4% N=2 18 2% N=1 19 5% N=3 20 2% N=2 21 2% N=1 22 4% N=2 23 7% N=5 24 2% N=2 27 2% N=1 28 1% N=0 30 12% N=8 32 2% N=1 33 2% N=1 34 5% N=3 35 1% N=0 Report of Results • 35 Prepared by National Research Center, Inc. How many years have you lived in the U.S.? How many years have you lived in the U.S.? Percent Number 39 1% N=0 40 3% N=2 45 3% N=2 48 2% N=1 49 1% N=1 54 1% N=1 57 1% N=1 62 1% N=0 63 1% N=1 100% N=63 Total Asked only of those who said they were an immigrant. TABLE 83: QUESTION D17A Percent No Number 96% Yes Total N=778 4% N=32 100% N=810 TABLE 84: QUESTION D17B Is this agency in Gilbert? Percent Number No 84% N=25 Yes 16% N=5 100% N=30 Total Asked only of those who said they currently receive assistance. Report of Results • 36 Prepared by National Research Center, Inc. Do you currently receive assistance or donations from a nonprofit or government agency to meet your current challenges? APPENDIX B: SURVEY RESULTS COMPARED BY DEMOGRAPHIC SUBGROUPS The following pages contain breakdowns of the survey results by demographic subgroups within the Town of Gilbert. ANOVA and chi-square tests of significance were applied to these comparisons of survey questions. A “p-value” of 0.05 or less indicates that there is less than a 5% probability that differences observed between subgroups are due to chance; or in other words, a greater than 95% probability that the differences observed are “real.” Cells shaded grey indicate statistically significant differences (p < .05) between at least two of the subgroups.     Few differences by age were observed. Residents age 35 and older rated their neighborhood as a place to live and Gilbert as a place to visit more highly than younger residents (age 18-34). Overall, participation in a recreation program and use a facility in the prior 12 month period tended to decrease with age. Younger residents (18-34) were more likely to give positive ratings to the overall quality of life in Gilbert and the job the Town government does at being honest than were older residents. Several questions showed large differences by length of residency. Residents who had lived in Gilbert less than two years gave more favorable ratings to most aspects of local government performance than did those who had lived in Gilbert two years or more. Those who had lived in Gilbert more than 10 years gave lower quality ratings to water color, water clarity, water taste and drinking water services overall than those with a shorter tenure in Gilbert. Residents who had lived in Gilbert less than two years were more likely to have visited a park at another jurisdiction's park or facility and visited a park at a private, HOA or school park or facility than residents who have lived in Gilbert for more than 10 years. Overall, residents with a longer tenure in the town were less likely to indicate a desire to use any of the possible new parks and recreation amenities than were those who had lived in the town for a shorter period of time. In general, residents with a household income of $100,000 or more tended to give higher quality evaluations to water clarity and drinking water services overall than those with lower household income levels. Residents with a household income of $100,000 or more generally were more likely to participate in and use parks and recreation programs, activities and facilities. Households with that income also were more likely to indicate that they would use the possible new parks and recreation amenities. Survey questions related to parks and recreation had the greatest number of differences by households with children. Residents who had children 17 years or younger in their household were more likely to use and participate in parks and recreation facilities and activities offered by the Town of Gilbert or other entities (private, HOA, schools or other communities) than were households without children. Households with children also were more likely to rate the importance of aspects to improve satisfaction with parks and recreation (such as safety, variety of amenities, variety of recreation programs, family activities, proximity of facilities, amenities and activities to home and online booking) as more important than those who did not have children. Report of Results • 37 Prepared by National Research Center, Inc. Notable differences between demographic subgroups included the following: TABLE 85: ASPECTS OF QUALITY OF LIFE COMPARED BY DEMOGRAPHIC CHARACTERISTICS Household income Children under 18 in household Length of residency 2-5 years 6-10 years More than 10 years 99% 100% 97% 93% 94% 92% 92% 96% 96% 67% 72% 73% 72% 70% 69% 76% Gilbert as a place to retire 88% 86% 83% The overall quality of life in Gilbert 98% 96% 97% Less than $50,000 $50,000 to $99,999 $100,000 or more Gilbert as a place to live 98% 99% 99% Your neighborhood as a place to live 91% 93% Gilbert as a place to raise children 95% Gilbert as a place to work 74% Gilbert as a place to visit Less than 2 years Age Overall Yes No 1834 3554 55+ 98% 99% 99% 99% 99% 98% 99% 94% 91% 93% 91% 88% 94% 95% 92% 97% 92% 93% 94% 95% 94% 95% 92% 94% 65% 71% 72% 71% 71% 69% 71% 73% 71% 69% 64% 72% 68% 73% 62% 73% 77% 70% 91% 90% 86% 80% 85% 86% 90% 82% 86% 85% 100% 97% 97% 94% 98% 95% 100% 96% 93% 96% Prepared by National Research Center, Inc. Please rate each of the following aspects of quality of life in Gilbert: (Percent "excellent" or "good") Report of Results • 38 TABLE 86: ASPECTS OF GOVERNMENT PERFORMANCE COMPARED BY DEMOGRAPHIC CHARACTERISTICS Children under 18 in household Length of residency 2-5 years 6-10 years More than 10 years 84% 79% 78% 67% 77% 86% 74% 77% 61% 62% 66% 66% 67% 62% 59% 75% Generally acting in the best interest of the community 65% 62% 66% Being honest 74% 66% Treating all residents fairly 72% 65% Less than $50,000 $50,000 to $99,999 $100,000 or more The value of services for the taxes paid to Gilbert 77% 72% 78% The overall direction that Gilbert is taking 78% 74% The job Gilbert government does at welcoming citizen involvement 71% Overall confidence in Gilbert government Less than 2 years Age Overall No 1834 3554 55+ 76% 75% 82% 71% 74% 75% 72% 77% 74% 78% 77% 70% 76% 67% 58% 66% 61% 68% 63% 57% 63% 62% 64% 54% 59% 63% 64% 60% 61% 61% 78% 64% 66% 57% 64% 64% 65% 64% 64% 64% 65% 88% 64% 65% 63% 69% 65% 71% 65% 65% 67% 67% 82% 69% 63% 63% 68% 66% 69% 65% 66% 67% Yes Prepared by National Research Center, Inc. Please rate the following categories of Gilbert government performance: (Percent "excellent" or "good") Household income Report of Results • 39 TABLE 87: EMERGENCY PREPAREDNESS COMPARED BY DEMOGRAPHIC CHARACTERISTICS Household income (Percent "excellent" or "good") Less than $50,000 Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert. 87% $50,000 to $99,999 $100,000 or more 89% Children under 18 in household Length of residency 83% Less than 2 years 2-5 years 6-10 years More than 10 years 91% 78% 87% 87% Age Overall Yes No 1834 3554 55+ 86% 86% 78% 89% 86% 86% TABLE 88: ASPECTS OF WATER QUALITY COMPARED BY DEMOGRAPHIC CHARACTERISTICS Household income Less than $50,000 $50,000 to $99,999 Children under 18 in household Length of residency $100,000 or more Less than 2 years 2-5 years 6-10 years More than 10 years Age Overall Yes No 1834 3554 55+ Water pressure 79% 88% 87% 80% 88% 85% 83% 86% 83% 84% 85% 84% 84% Water color 85% 88% 87% 90% 89% 91% 79% 87% 84% 86% 87% 84% 86% Water clarity 76% 77% 83% 79% 81% 85% 73% 79% 78% 76% 81% 79% 79% Water taste 40% 35% 41% 41% 47% 39% 30% 37% 40% 37% 39% 37% 38% Cost of water 49% 60% 59% 53% 54% 68% 51% 57% 56% 62% 54% 53% 56% Drinking water services overall 60% 62% 70% 62% 70% 69% 58% 64% 64% 66% 64% 62% 64% Report of Results • 40 Prepared by National Research Center, Inc. Thinking about drinking water in Gilbert, please rate the quality of each of the following characteristics. (Percent "excellent" or "good") TABLE 89: IMPORTANCE OF ASPECTS OF WATER QUALITY COMPARED BY DEMOGRAPHIC CHARACTERISTICS Thinking about drinking water in Gilbert, please rate the importance of each of the following characteristics. (Percent "essential" or "very important") Household income Less than $50,000 $50,000 to $99,999 Children under 18 in household Length of residency $100,000 or more Less than 2 years 2-5 years 6-10 years More than 10 years Age Overall Yes No 1834 3554 55+ Water pressure 74% 86% 88% 81% 83% 79% 89% 83% 85% 73% 88% 92% 84% Water color 98% 94% 94% 91% 97% 94% 96% 94% 96% 95% 95% 94% 95% Water clarity 99% 94% 95% 94% 96% 96% 96% 95% 96% 96% 97% 94% 96% Water taste 91% 94% 91% 93% 96% 85% 95% 92% 93% 88% 94% 97% 92% Cost of water 88% 91% 87% 93% 88% 83% 92% 89% 89% 87% 89% 92% 89% Drinking water services overall 89% 93% 96% 91% 91% 92% 96% 94% 93% 89% 96% 95% 93% TABLE 90: PARTICIPATION IN PARKS AND RECREATION ACTIVITIES COMPARED BY DEMOGRAPHIC CHARACTERISTICS Household income Children under 18 in household Length of residency Less than $50,000 $50,000 to $99,999 $100,000 or more Less than 2 years 2-5 years 6-10 years Participated in a recreation program or activity at a Town of Gilbert park or facility 21% 32% 38% 29% 28% 34% Used recreation centers at a Town of Gilbert park or facility 23% 31% 39% 26% 35% Visited a park at a Town of Gilbert park or facility 76% 80% 84% 79% Attended a special event at a Town of Gilbert park or facility 35% 39% 44% 36% More than 10 years Age Overall Yes No 1834 3554 55+ 33% 46% 16% 30% 38% 22% 31% 34% 32% 43% 20% 33% 37% 20% 32% 84% 81% 76% 90% 68% 90% 80% 64% 79% 32% 46% 40% 49% 28% 43% 39% 34% 39% Report of Results • 41 Prepared by National Research Center, Inc. Please indicate whether you or anyone in your household has done any of these activities in the past year at a Town of Gilbert park or facility, or at another park or facility (either a private facility or one belonging to another jurisdiction) (Percent "yes"). Household income Less than $50,000 $50,000 to $99,999 Participated in a recreation program or activity at another jurisdiction's park or facility 14% Used recreation centers at another jurisdiction's park or facility Children under 18 in household Length of residency $100,000 or more Less than 2 years 2-5 years 6-10 years 27% 33% 28% 27% 27% 17% 24% 26% 31% 19% Visited a park at another jurisdiction's park or facility 51% 64% 70% 71% Attended a special event at another jurisdiction's park or facility 30% 43% 40% Participated in a recreation program or activity at a private, HOA or school park or facility 20% 35% Used recreation centers at a private, HOA or school park or facility 19% Visited a park at a private, HOA or school park or facility Attended a special event at a private, HOA or school park or facility More than 10 years Age Overall Yes No 1834 3554 55+ 25% 33% 19% 26% 30% 18% 26% 21% 22% 31% 14% 22% 27% 15% 22% 69% 61% 56% 76% 48% 73% 66% 39% 62% 41% 36% 40% 36% 44% 32% 41% 40% 29% 38% 45% 34% 37% 33% 37% 48% 22% 31% 41% 30% 35% 26% 34% 23% 29% 29% 26% 33% 21% 26% 31% 22% 27% 40% 56% 67% 72% 54% 55% 51% 72% 39% 58% 62% 38% 56% 26% 43% 45% 43% 41% 36% 37% 49% 27% 40% 41% 31% 38% Report of Results • 42 Prepared by National Research Center, Inc. Please indicate whether you or anyone in your household has done any of these activities in the past year at a Town of Gilbert park or facility, or at another park or facility (either a private facility or one belonging to another jurisdiction) (Percent "yes"). TABLE 91: LIKELIHOOD OF USING NEW PARKS AND RECREATION AMENITIES COMPARED BY DEMOGRAPHIC CHARACTERISTICS The Town is considering adding new parks and recreation amenities. How likely, if at all, would you or another household member be to use each of the following new amenities? (Percent "very" or “somewhat” likely). Household income Less than $50,000 $50,000 to $99,999 Children under 18 in household Length of residency $100,000 or more Less than 2 years 2-5 years 6-10 years More than 10 years Age Overall Yes No 1834 3554 55+ 51% 59% 73% 82% 71% 60% 50% 81% 43% 77% 68% 31% 62% Year-round aquatic center 61% 67% 75% 81% 67% 71% 60% 86% 49% 75% 76% 40% 68% Community Center 58% 58% 58% 64% 64% 55% 51% 68% 46% 57% 62% 47% 57% Community garden 49% 57% 55% 60% 58% 55% 46% 58% 48% 62% 55% 37% 53% Multi-use trails 75% 86% 92% 91% 87% 85% 80% 91% 77% 90% 92% 62% 84% Splash pads 47% 63% 62% 75% 63% 57% 46% 77% 35% 74% 58% 29% 57% Shuffleboard 20% 26% 32% 30% 36% 21% 21% 28% 24% 31% 27% 17% 26% District park in the south area of town 49% 59% 64% 65% 63% 63% 46% 70% 44% 68% 60% 37% 57% BMX bike park 18% 17% 26% 17% 27% 20% 17% 27% 13% 16% 29% 9% 20% Multi-use lake (e.g., non-motorized boating, fishing) 68% 76% 80% 78% 76% 75% 72% 82% 66% 80% 82% 53% 74% Prepared by National Research Center, Inc. Sports fields Report of Results • 43 TABLE 92: QUALITY OF PARKS AND RECREATION SERVICES COMPARED BY DEMOGRAPHIC CHARACTERISTICS (Percent "excellent" or "good") Overall, how would you rate the quality of parks and recreation services and facilities provided by the Town of Gilbert? Less than $50,000 $50,000 to $99,999 86% 88% Children under 18 in household Length of residency $100,000 or more 84% Less than 2 years 90% 2-5 years 6-10 years More than 10 years 82% 85% 86% Yes 86% Age Overall No 1834 3554 55+ 85% 85% 86% 84% 85% Prepared by National Research Center, Inc. Household income Report of Results • 44 TABLE 93: IMPORTANCE OF ASPECTS TO IMPROVE SATISFACTION WITH PARKS AND RECREATION SERVICES COMPARED BY DEMOGRAPHIC CHARACTERISTICS Household income Children under 18 in household Length of residency Less than $50,000 $50,000 to $99,999 $100,000 or more Less than 2 years 2-5 years 6-10 years Safe conditions 89% 93% 93% 96% 90% 92% Cleanliness 91% 95% 93% 96% 91% Well-maintained facilities and amenities 90% 93% 91% 90% Variety of amenities 66% 76% 73% Variety of recreation programs 56% 66% Variety of special events 50% Innovations/new trends More than 10 years Age Overall Yes No 1834 3554 55+ 93% 93% 91% 87% 94% 96% 92% 92% 95% 95% 92% 89% 95% 96% 93% 90% 90% 94% 92% 91% 85% 94% 95% 92% 64% 75% 71% 78% 77% 70% 68% 76% 76% 73% 58% 45% 62% 60% 68% 64% 57% 52% 64% 69% 61% 48% 44% 34% 45% 46% 55% 45% 49% 35% 52% 57% 47% 45% 43% 41% 32% 37% 48% 48% 40% 45% 35% 45% 50% 43% Delivery of services in a cost efficient way 80% 77% 79% 76% 84% 73% 82% 80% 78% 75% 79% 86% 79% Affordability 88% 88% 85% 83% 87% 83% 91% 86% 88% 83% 88% 90% 87% Family activities 72% 80% 77% 71% 72% 78% 82% 87% 65% 69% 82% 78% 77% Proximity of facilities, amenities and activities to home 76% 76% 80% 76% 72% 80% 82% 83% 72% 73% 81% 81% 78% Volunteer opportunities 44% 38% 39% 41% 36% 42% 40% 38% 42% 33% 40% 51% 40% Park Ranger presence 47% 36% 30% 34% 33% 33% 43% 34% 40% 26% 38% 53% 37% Online facility booking 48% 57% 49% 48% 48% 56% 53% 58% 45% 44% 55% 57% 52% Customer service 74% 77% 68% 71% 71% 68% 78% 73% 72% 62% 75% 84% 73% Report of Results • 45 Prepared by National Research Center, Inc. The Town of Gilbert is always looking for ways to improve its parks and recreation services and facilities. How important, if at all, would each of the following be to improve your satisfaction? (Percent "essential" or "very important"). APPENDIX C: SURVEY RESULTS COMPARED BY YEAR Results for some of the questions on the 2014 Community Survey could be compared to the results from The National Citizen Survey administered to Gilbert residents in 2013. Those comparisons appear in the tables below. Differences between the 2013 and 2014 results can be considered “statistically significant” if they are eight percentage points or greater. TABLE 94: ASPECTS OF QUALITY OF LIFE COMPARED BY YEAR Please rate each of the following aspects of quality of life in Gilbert: 2014 2013 Gilbert as a place to live 99% 98% Your neighborhood as a place to live 92% 92% Gilbert as a place to raise children 94% 96% Gilbert as a place to work 71% 70% Gilbert as a place to visit 70% NA Gilbert as a place to retire 85% 81% The overall quality of life in Gilbert 96% 96% TABLE 95: GOVERNMENT PERFORMANCE COMPARED BY YEAR Please rate the following categories of Gilbert government performance: 2014 2013 The value of services for the taxes paid to Gilbert 75% 77% The overall direction that Gilbert is taking 76% 80% The job Gilbert government does at welcoming citizen involvement 63% 71% TABLE 96: QUALITY OF EMERGENCY PREPAREDNESS COMPARED BY YEAR Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert. 2014 2013 86% 64% Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert. TABLE 97: DRINKING WATER SERVICES OVERALL COMPARED BY YEAR Please rate the quality of drinking water services overall. Drinking water services overall 2014 64% 2013 49% Report of Results • 46 APPENDIX D: VERBATIM RESPONSES TO OPEN-ENDED SURVEY QUESTIONS Following are verbatim responses to the open-ended question on the survey. Because these responses were written by survey participants, they are presented here in verbatim form, including any typographical, grammar or other mistakes. Because some comments from residents covered more than a single topic, each topic mentioned by a resident was categorized and counted. Verbatim comments that contain more than one topic appear in each category listed. The responses are in alphabetical order. Question 2A: Is there a different method you would prefer the Town use to communicate with you? Mail/utility bill inserts                By letter Direct letters In writing via mail It's in the mails Mail Mail Mail Mail Mail Mail MAIL MAIL MAIL Mail Mail Email                  Email Email Email Email Email email email E-mail E-mail Email & web page Email from the town. Email is best but i never recieve communications. email is fine Email is good if you push a communication out. Email is great Email is great! E-mail                              Mail Mail Mail Mail Mail Mail Mail Mail Mail Mail Mail Mail Mail Mail (with utility bill) Mail fliers more emails. Email Newsletter Email or mail Email or mail Email would be great Email would be great Email,but not signed up Emails E-mail-solicit them from residents I did not know about receiving emails. I would like emails I only get emails from the Island Hoa. I've never gotten email from the town that would be ok Monthly email More events our email of text Never recieved emails. Flyer/newsletter/sign  Bill boards          Mail or flyer Mail/e-mail Mailers Mailing Mailings Mailings Mailings in hill Mailings/Tv/E-mail People new to area need info in mail.  Post card/this is how i knew this survey was coming  Snail mail  Us postal                   Emon newsletter flyer Flyers flyers Flyers/new letters I use the little Gilbert news thats comes in the mail. monthly newsletter My neighborhood (trilogy) monthly magazine. News letter News Letter Newsletter NPR Newsletter Postal flier Quarterly news letter Signs-ie banner at freestone. The town of gilbert magazine or, local businesses This; news letter Valley life styles Report of Results • 47  with the flyer for our water bill. Other online sources  az central.com  Better use of town website/calender. Why are council mtg. Under clerk not councils?  I get news media updates on my facebook maybe facebook?  I would use website it i was to inquire.  Instagram  It would be great to see how Gilbert is performing without having to visit the town website at the right time. I think the town should send out an email with updates from time-to-time to the community.  Online  Town website  Will look at fb page Text/phone/mobile app           An app for iphone Phone Phone app-bill pay information Sms Text Text Text Text Text message Text to phone Other             Didnt know their was a chanel 11 Direct TV. Face to face Gilbert paper. Gilbert paper I use to read the little newspaper that was delivered when that ended-I stopped being informed Local news tv Local newspaper More on TV. Newspaper is great. Town type newspaper TV or TV. Advertisement mail Question 10: “Other” response to “If you have NOT used one of the Town’s recreation or community centers in the past 12 months, why?”  Age  Age  Age & physical/medical limitations  Belong to gym  Belong to la fitness  Belong to lifetime Fitness  Crippled feet, can't walk much  Disabled  Disabled  Disabled  Dogs/Pregnant  Don't drive  Elderly do not drive.  Freestone recreation center employees not professional  Gilbert is for Mormons only.  Have community center where we live  Health  Health-age  Houses  Just moved to Gilbert 2 months ago.  Lazy  Limited access  Medical  Medical  Mobility  My age is 94  Need to plan ahead schedule  New in town  New to gilbert  New to gilbert  No pool!  No tennis program in Gilbert. 190 to Chandler  Not geared for seniors during day etc  Online registration is horrible                 Out of town a lot Participants Rec activities are full Retired seniors Stay busy The air is polluted my doctor says i should stay in The old bad vision problem Time time has not permit me from attending To old Too busy Too crowded Too crowded Tools Use Hoa's Mcqueen Question 10: “Other” response to “If you have NOT participated in a recreation program or activity in the past 12 months, why?”       Belong to lifetime fitness choice Have only been here 3 months Health Hoa Retirement I go with my grandchildren to activities  I have dogs I want to bring  Just moved to Gilbert 2 months ago.  Limited access to online catelog see comment page 4 please.  Most classes are for age 3 and above  No  Rec center is) too far  Resident of valvista lakes and have access to facilities  Retired seniors  Same  Time  Too busy  Too old Report of Results • 48  Use facility of medicare refundable in part. Question 13a, 13b and 13c: Please list up to three additional activities, facilities or amenities you or another household member would be the most likely to participate in if they were available. Pool/water park  A better pool/aquatics center, courts:tennis, basketball, volleyball, etc., community center for south east Gilbert. W/gym & preschool play activity They are too far away! Chandler's are closer & nicer.  A closer library, Computer classes, Indoor lap pool  a park with a gilbert gift shop in it  Basketball courts youth, Covered play area, Water recreation  Beer festivals, water park, food trucks  Bmx, aquatic, trails  Community pool-water park  Concert venue, water park, animal rescue  Dog parks, Climbing walls, Pool at high schools  Drinking fountain, Safer cross-ways across roads, More community pools non Hoa associated.  Farmers markets, pools  Fitness center, swim, bolwing  Golf course, water park, more sports fields  Good community pool  Gym in south Gilbert, swimming pool, child playgrounds.  indoor ramadas  Indoor pool, community garden, family anything.  Indoor pool, large playground, lake  Lake  Largest dected/new parks, Water park like oasis mesquita lake chambers  Local Pool, Dog Park  mini roller coaster theme park  More traditional academies  Multi-use trails, splash pads, district park in area of farm.  New water park  Pool  Public pool, Additional dog park  Public pools, drive in movies, camp grounds.  Skate board park, Water park south east, community Festival  Skating, bowling, pools  Splash pad, More trail usage, Community center  Splash pads.  Splashpad, Children's Museum, place for live entertainment or performing arts center  Tennis country like trantional park, pap pool, Community center.  Theme Park  Trails, splash pad, aquatics  Trails, Swimming pools, Excercise  Water Park  Water park  Water park  Water park  Water park, bowling Alley, More events life festivals Report of Results • 49  Water park, dog parks, bike trails  Water park, Wildlife park, Camping  Waterpark, six flags, game works Sports facilities/events/classes  1) Another skate park 2) Volleyball courts 3) Trails/lakes  1) Pickle ball 2) Fitness challange coase 3) Frisbee golf  A better pool/aquatics center, courts:tennis, basketball, volleyball, etc., community center for south east Gilbert. W/gym & preschool play activity They are too far away! Chandler's are closer & nicer.  A cheaper gym with machines, More softballs fields, Supervised a painting room like "as you wish"  Adult tennis  Affordable golf course, Spanish classes, More trees & picnic benches in parks for picnics  Archery  Archery range  Archery range, more fishing.  Archery range, Shooting range  Archery range/field, this would absolutely amazing as I used to compete before moved to AZ.  Baseball fields, Tennis courts  Baseball, Indoor golf  Basketball courts  Basketball courts  Basketball courts youth, Covered play area, Water recreation  Basketball courts.  Basketball facility, golf driving range (south side), Rodeo ground  Bike trails, Dance club, Soceor fields  Billards  Book club, Tennis  Bowling Alley more in the Santan market area, More classic car shows events in Gilbert (Santan valley), Paint ball/Laser tag arenas.  Community golf course/driving  Concerts, senior classes, sports field for grandchildren  Cooking Classes  Dog parks, Climbing walls, Pool at high schools  Exercise for 50yr, Exercise in parks,Team sports, Soccer,tennis,  Fitness center, swim, bolwing  Free kids football, soccer, lake  Golf  Golf course  Golf course, mountain trails  Golf course, water park, more sports fields  Golf courses  Gun range, motocross track, drag strip  Gym, running track, shooting range.  Housing park/sports fields for kids in wheel chairs  In door shooting range, Trap & skeet range, Rodeo grounds  In door soccer, Boca ball, Water ski  Indoor basketball courts, baseball field  Indoor volleyball courts, Library  La crusse, More basketball  More Tennis Courts  New skatepark Report of Results • 50                       Not sure-maybe some interests for the teenage children. Maybe a park inclusive of batting cage, volleyball, tennis etc. Outdoor amphitheater, Indoor basketball, Childrens sports Pickle ball courts, Parks w/ picnic tables. Pickleball Raquetball, bike trails, volleyball, sand Rec center, Shooting/archery range Road bike, Tennis, Softball Shooting range Skate board park, Water park south east, community Festival Skate park Skating, bowling, pools Soccer for adults Softball Softball, Volleyball, Wrestling. State park, theme park Tennis center, Rec center w/raquetball rock wall like in north Gilbert. Tennis classes Tennis country like trantional park, pap pool, Community center. Tennis courts Tennis courts, Pickle ball courts Tennis/Badminton courts Water park, bowling Alley, More events life festivals Parks/playgrounds/dog parks                            1) More community parks 2) Festivals i.e. Like the Halloween carnival 1) Ramada rental prices like chandler a park with a gilbert gift shop in it Affordable golf course, Spanish classes, More trees & picnic benches in parks for picnics Basketball courts youth, Covered play area, Water recreation Bike trails, awesome playgrounds Community gym, no new park, enhance current ones-ie. Crossroads grass! Comunity center will pool tables, Dog park Cover playgrounds. Dog agility facility Dog park Dog park Dog park Dog park Dog park dog park Dog park NW of, Gilbert Dog park w/shade, "Woof stock", Play ground equipment back into neighborhood parks. Dog park, concerts, food trucks Dog park, cooking classes, disc golf. Dog park, phein movie theater Dog parks Dog parks, Climbing walls, Pool at high schools Dog parks, covered play areas Dog parks, preschool additional programs, dance classes for adults, square dancing. Freestone park, Mcqueen park, Southeast Regional Gym in south Gilbert, swimming pool, child playgrounds. Report of Results • 51                            Having a municipal park in the southern part of town Horse riding classes, kids activities like archery, discovery parks for kids indoor basketball gym Indoor pool, large playground, lake Lake Largest dected/new parks, Water park like oasis mesquita lake chambers Local Pool, Dog Park More bike trails, More shaded parks. More dog parks w/water to swim. More out door children parks w/ playground equipment, More parks with Ramadas for family picnics. More playgrounds, foreign language classes, sign language classes. Multi-use trails, splash pads, district park in area of farm. Park Park w/ large tot lot Park which has horse paths Parks & open spaces Pickle ball courts, Parks w/ picnic tables. Picnic, Fishing, Skate Play ground, Fishing Public pool, Additional dog park Quality of parks. Shaded playground, park movie night, community bike activity skate park Walking trails, Picnic areas Waste transfer facility, Park in south gilbert Water park, dog parks, bike trails Trails/bike paths                       1) Another skate park 2) Volleyball courts 3) Trails/lakes Additional bike trails Bigger/wider & more cycling pathways safer for kids, outdoor exercise stations, kung fu for kids. Bike Lanes bike lanes!!!! Bike lanes/paths, access to light-rail Bike paths downtown Bike trails Bike trails, awesome playgrounds Bike trails, Dance club, Soceor fields Bmx, aquatic, trails connected green belt for biking, walking, etc. Golf course, mountain trails Hiking trail Hiking trails In SE gilbert-comon center, SE gilbert-walking trails Indoor walking path, Rail to phoenix/airport Indoor walking path. Lake lighting along canal/multi use path More bike line More bike paths, community golf Report of Results • 52                      More bike route More bike trails More bike trails, More shaded parks. Multi use trail Multi-use trails, splash pads, district park in area of farm. Nature preserve, San tan mtn similar to Hikin trails, piestewa peak in central ph San tan mtn park. Nicer canal paths Outdoor Fitness Trail Paved trails @ all canals Raquetball, bike trails, volleyball, sand Road bike, Tennis, Softball Running trails, Biking trails safer options for riding bike to work Shaded walking trails Splash pad, More trail usage, Community center Trails, Fishing, Community ctr Trails, nature reserves, Trails, splash pad, aquatics Trails, Swimming pools, Excercise Walking trails, Picnic areas Water park, dog parks, bike trails Theater/art/music/dance                             1 movie theater, Family science center A cheaper gym with machines, More softballs fields, Supervised a painting room like "as you wish" Art event cultural event,food fair/event, art museum. Art museum Arts distict Bike trails, Dance club, Soceor fields Birding activities, Music fests Chamber orchestra Community garden, Bands & music, Exercise programs Concert hall, community events-downtown, adult activities 30-50 years old. Concert series, service projects, multi generational Rec centers. Concert venue, University Concert venue, water park, animal rescue Concerts, senior classes, sports field for grandchildren Dance hall Dancing, Concerts Dog park, concerts, food trucks Dog park, phein movie theater Dog parks, preschool additional programs, dance classes for adults, square dancing. Drive in, Movie, Theater Event center for concerts etc Festivals, art walks, craft shows jazz concerts jazz concerts jazz concerts Light rail or computer train into old town Gilbert, live concerts w/bands that cater to younger adults. More art classes, pottery More festivals, Bigger downtown area, Concerts in park Report of Results • 53               More town festivals bbq fest, wine fest, Public transportation lightrail expansion, Livelier downtown art walks night Music Music concerts, community dance, movie nights Music festivals, Markets farmers craftset, special holiday events, look to Chandler for inspiration. They've got it figured out! Music venue, Lecture series, Town-wide yard sale Offer more classes, Fitness awareness, Dance classes Oil painting Advanced Outdoor amphitheater, Indoor basketball, Childrens sports Performing arts center, public gardens Public art, Offer kid activities when working parents can take their kids Public pools, drive in movies, camp grounds. Senior community center, movie theater, senior housing south Splashpad, Children's Museum, place for live entertainment or performing arts center Theatre/center of the arts,Public transportation Community events/groups/clubs                                 1) More community parks 2) Festivals i.e. Like the Halloween carnival Adult education programs, Community discussion oppt proposals, Recycling/green initiatives Art event cultural event,food fair/event, art museum. Beer festivals, water park, food trucks Bingo, Cards, Casino Birding activities, Music fests Book club, Tennis Bowling Alley more in the Santan market area, More classic car shows events in Gilbert (Santan valley), Paint ball/Laser tag arenas. Bulk trash pick up, free CPR classes, something like the Chandler ostrich festival annually Concert hall, community events-downtown, adult activities 30-50 years old. Concert series, service projects, multi generational Rec centers. connected green belt for biking, walking, etc. Craft programmer, Hobby shops, car clubs Cultural activities, Youth development program Dog park, concerts, food trucks Exercise classes, farmer's market Farmers markets, pools Festivals, art walks, craft shows Fitness center, community farm, eqestrian center Gyms or Ymca, Youth groups 3) Adult meet & greet. Holiday programs, Summer festivals Horseback Riding, Hiking club Indoor pool, community garden, family anything. Large farmer's market More festivals, Bigger downtown area, Concerts in park Music festivals, Markets farmers craftset, special holiday events, look to Chandler for inspiration. They've got it figured out! Music venue, Lecture series, Town-wide yard sale Nature preserve, organized community service on going projects. Organized card games, Bingo, bunco Patriotic book club, We love constitution bay Photography classes, Exercise classes, Scrapbooking Shaded playground, park movie night, community bike activity Report of Results • 54       Sidewalk chalk festival, Movie in the park night Single adult activities. Skate board park, Water park south east, community Festival Special events Water park, bowling Alley, More events life festivals Work out facility, Meet & greet for boomers, Book clubs Rec center/gym/community center  A better pool/aquatics center, courts:tennis, basketball, volleyball, etc., community center for south east Gilbert. W/gym & preschool play activity They are too far away! Chandler's are closer & nicer.  A cheaper gym with machines, More softballs fields, Supervised a painting room like "as you wish"  Community gym, no new park, enhance current ones-ie. Crossroads grass!  Comunity center will pool tables, Dog park  Concert series, service projects, multi generational Rec centers.  Fitness center, community farm, eqestrian center  Fitness center, swim, bolwing  Gym in south Gilbert, swimming pool, child playgrounds.  Gym, running track, shooting range.  Gyms or Ymca, Youth groups 3) Adult meet & greet.  In SE gilbert-comon center, SE gilbert-walking trails  indoor basketball gym  Rec center in southeast Gilbert, more communities in S.E. Gilbert.  Rec center, Shooting/archery range  recreation center south ea s t part of city  Senior center, Ymca (so east)  Something like the chandler tumbleweed ins Gilbert  Splash pad, More trail usage, Community center  Tennis center, Rec center w/raquetball rock wall like in north Gilbert.  Tennis country like trantional park, pap pool, Community center.  Trails, Fishing, Community ctr  Work out facility, Meet & greet for boomers, Book clubs  Year round community rec program for all ages similar to Tempe's.  Ymca Programs/facilities for youth and seniors                 Bigger/wider & more cycling pathways safer for kids, outdoor exercise stations, kung fu for kids. Bocce ball court, horse shoes court, senior center Boys volleyball Concerts, senior classes, sports field for grandchildren Cultural activities, Youth development program Dog parks, preschool additional programs, dance classes for adults, square dancing. Exercise for 50yr, Exercise in parks,Team sports, Soccer,tennis, Expanded senior center Free kids football, soccer, lake Gyms or Ymca, Youth groups 3) Adult meet & greet. Horse riding classes, kids activities like archery, discovery parks for kids Housing park/sports fields for kids in wheel chairs Indoor pool, community garden, family anything. Kids museams Library, University/campus, Children's museum More senior svcs Report of Results • 55                  North senior center Not sure-maybe some interests for the teenage children. Maybe a park inclusive of batting cage, volleyball, tennis etc. Outdoor amphitheater, Indoor basketball, Childrens sports Public art, Offer kid activities when working parents can take their kids Senior activites Senior activity, senior body ald, senior board supervision Senior adult center Senior center Senior center Senior center Senior center, Casino Senior center, Ymca (so east) Senior centers, Library w/ wi fi and internet, Science center Senior community center, movie theater, senior housing south Snowboard park snowflex, Community service programs for kids, Community martial arts Splashpad, Children's Museum, place for live entertainment or performing arts center Taichi, Senior events/programs Fitness activities (e.g., martial arts, yoga, horseback riding)                           1) Pickle ball 2) Fitness challange coase 3) Frisbee golf Ad w/t class Archery Archery Bigger/wider & more cycling pathways safer for kids, outdoor exercise stations, kung fu for kids. Billards Community garden, Bands & music, Exercise programs Equesition park, equestion park, equestion park. Equine center Exercise classes, farmer's market Exercise for 50yr, Exercise in parks,Team sports, Soccer,tennis, Fitness center, community farm, eqestrian center Gardening classes, Yoga classes, Tai chi classes Horse riding classes, kids activities like archery, discovery parks for kids Horse shoe pits 2) Obstacle courses Horseback Riding, Hiking club indoor ramadas indoor basketball gym More traditional academies Offer more classes, Fitness awareness, Dance classes Photography classes, Exercise classes, Scrapbooking Snowboard park snowflex, Community service programs for kids, Community martial arts Taichi, Senior events/programs tennis facility Trails, Swimming pools, Excercise Water arobics, Exercize for arthritis Educational programs/libraries     1 movie theater, Family science center A closer library, Computer classes, Indoor lap pool Adult education programs, Community discussion oppt proposals, Recycling/green initiatives Affordable golf course, Spanish classes, More trees & picnic benches in parks for picnics Report of Results • 56                 Better library-more books available Bulk trash pick up, free CPR classes, something like the Chandler ostrich festival annually Concert venue, University Cooking Classes Cultural pass offered at the library or town Dog park, cooking classes, disc golf. Education center-teach self sustaining living skills, Agricultural (Gardens) teaching how-to. Indoor volleyball courts, Library Library Library (east area) (power road), Amusement park, What happen to "copley station" on recker and williams? Library, University/campus, Children's museum More playgrounds, foreign language classes, sign language classes. More traditional academies Music venue, Lecture series, Town-wide yard sale Photography classes, Exercise classes, Scrapbooking Senior centers, Library w/ wi fi and internet, Science center Outdoor activities (e.g., nature preserve, camping, lake, fishing, games)                      Archery range, more fishing. Area for paragliding, area for rc Gliders. Bocce ball court, horse shoes court, senior center Disc golf Dog park, cooking classes, disc golf. Free kids football, soccer, lake Frisbee golf Horse shoe pits 2) Obstacle courses Indoor pool, large playground, lake Mini-golf, Go-karts, A place to run & track miles More bike paths, community golf Nature preserve, organized community service on going projects. Nature preserve, San tan mtn similar to Hikin trails, piestewa peak in central ph San tan mtn park. Picnic, Fishing, Skate Play ground, Fishing Public pools, drive in movies, camp grounds. Snowboard park snowflex, Community service programs for kids, Community martial arts Trails, Fishing, Community ctr Trails, nature reserves, Walking around lake, Gondola rides, Restarants Water park, Wildlife park, Camping Downtown development/transportation           Bike lanes/paths, access to light-rail Community rail/trolley. Downtown restaurant district, Bike rentals, Public transportation-car service, tram Indoor mall, miniature golf, amusement park Indoor walking path, Rail to phoenix/airport Lack of shopping, restaurants, etc, in SE gilbert Light rail or computer train into old town Gilbert, live concerts w/bands that cater to younger adults. More festivals, Bigger downtown area, Concerts in park More Retail More Retail Report of Results • 57      More town festivals bbq fest, wine fest, Public transportation lightrail expansion, Livelier downtown art walks night Outlet stores, Industries, less schools Resorts Theatre/center of the arts,Public transportation Walking around lake, Gondola rides, Restarants Other                      a park with a gilbert gift shop in it Amusement park Cemetary, cemetary, cemetary Classes offered further south Flower field, crimed 200 Free group service, community needs center. Free skating rink, Free multicultural teacher Free wifi indoor ramadas Indoor mall, miniature golf, amusement park Library (east area) (power road), Amusement park, What happen to "copley station" on recker and williams? Meals not every body have computer to get news. Mini-golf, Go-karts, A place to run & track miles No kill animal shelter. Ping pong, Off track betting Please no, bmx park State park, theme park Swap meet Town cemetary. Waste transfer facility, Park in south gilbert Waterpark, six flags, game works Question D16: What is your country of origin?              Bangladesh Canada Canada Canada Canada Canada Canada Canada Canada China China Costa rica Demo. Republic of Cengo.  El salvador  Europe.                Germany Germany Germany. Hong kong Hong Kong India India India india india Ireland Kenya Korea Legal-north ireland Mexico                Mexico Mexico Mexico Mexico Mexico Northern ireland Philipines Philippines Philippines Phillepluer Phils Poland Poland Poland Portugal             Russia Singapore Taiwan The netherlands Turkey U.k. U.K. U.K. UK UK Uk british Uruguay Report of Results • 58 APPENDIX E: SURVEY METHODOLOGY DEVELOPING THE QUESTIONNAIRE The Town of Gilbert, Arizona contracted with National Research Center, Inc. (NRC) to conduct a communitywide survey that asked residents to provide feedback on a variety of issues facing the community and to communicate their priorities for community planning and resource allocation. The 2014 survey was developed by first reviewing The National Citizen Survey™ (The NCS) that was administered to Gilbert residents in 2013. To measure trends over time, some questions from the 2013 survey were included on the 2014 survey. A list of topics for new questions for the 2014 survey was generated. All questions were prioritized and an optimal composition of topics and questions were selected to be included on the final survey. Through this iterative process between Town staff and NRC staff, a final four-page questionnaire was created. SELECTING SURVEY RECIPIENTS Because local governments generally do not have inclusive lists of all the residences in the jurisdiction (tax assessor and utility billing databases often omit rental units), lists from the United States Postal Service (USPS), updated every three months, usually provide the best representation of all households in a specific geographic location. NRC used the USPS data as the first step in selecting the households within Gilbert. All addresses falling into Gilbert zip codes were “geocoded” to eliminate addresses from the list that were outside the study boundaries. Geocoding is a computerized process in which addresses are compared to electronically mapped boundaries and coded as inside or outside these boundaries. All addresses determined to be outside the study boundaries were eliminated from the sample. Any addresses that were outside of the town limits were removed. An individual within each household was selected randomly to complete the survey using the birthday method. The birthday method selects a person within the household by asking the “person whose birthday has most recently passed” to complete the questionnaire. The underlying assumption in this method is that day of birth has no relationship to the way people respond to surveys. This instruction was contained in the cover letter accompanying the questionnaire. SURVEY ADMINISTRATION AND RESPONSE Each of the 3,000 households was contacted three times. First, a prenotification postcard announcement was sent, informing the household members that they had been selected to participate in the Town of Gilbert 2014 Community Survey. Approximately one week after mailing the prenotification, each household was mailed a survey containing a cover letter signed by the mayor enlisting participation. A second survey packet was mailed containing the same material. With this second wave of surveys, respondents were instructed to not fill out another survey and recycle the documents instead. Both waves of survey materials invited respondents to take the survey online. These packets also contained a postage-paid pre-addressed return envelope in which the survey recipients could return the completed questionnaire to NRC. The mailings began in April 2014. Completed surveys were collected over the following six weeks. About 111 of the 3,000 surveys mailed were returned because the housing unit was vacant or the postal service was unable to deliver the survey as addressed. Of the remaining 2,889 households that have received the survey mailings, 824 completed the survey (with 78 of those responding online), providing a response rate of 29%. Report of Results • 59 Margin of Error It is customary to describe the precision of estimates made from surveys by a “level of confidence” and accompanying “confidence interval” (or margin of error). A traditional level of confidence, and the one used here, is 95%. The 95% confidence interval can be any size and quantifies the sampling error or imprecision of the survey results because some resident opinions are relied on to estimate all opinions. The margin of error around results for the entire sample (824 respondents) is plus or minus three percentage points around any given percentage. A 95% confidence interval indicates that for every 100 random samples of this many residents, 95 of the confidence intervals created will include the “true” population response. This theory is applied in practice to mean that the “true” perspective of the target population lies within the confidence interval created for a single survey. For example, if 75% of residents indicate that they thought something was “essential,” then a 3% margin of error (for the 95% confidence interval) indicates that the range of likely responses for the entire target population is between 72% and 78%. This source of error is called sampling error. The practical difficulties of conducting any survey may introduce other sources of error in addition to sampling error. Despite best efforts to boost participation and ensure potential inclusion of all desired households, some selected households will decline participation in the survey (potentially introducing non-response error) and some eligible households may be unintentionally excluded from the sample (referred to as coverage error). Results for subgroups will have wider confidence intervals. The margin of error rises to plus or minus 14% for a sample size of 50 and plus or minus 10% for 100 completed surveys. Therefore, where estimates are given for subgroups, they are less precise than the overall margin of error. Differences between the 2013 and 2014 survey results can be considered “statistically significant” if they are eight percentage points or more. Survey Processing (Data Entry) Mailed surveys were returned to NRC via postage-paid business reply envelopes. Once received, staff assigned a unique identification number to each questionnaire. Additionally, each survey was reviewed and “cleaned” as necessary. For example, a question may have asked a respondent to select one response out of a list of five, but the respondent checked two; staff would choose randomly one of the two selected items to be coded in the dataset. Once all surveys were assigned a unique identification number, they were entered into an electronic dataset. This dataset was subject to a data entry protocol of “key and verify,” in which survey data were entered twice into an electronic dataset and then compared. Discrepancies were evaluated against the original survey form and corrected. Range checks as well as other forms of quality control were also performed. Data from the web surveys were automatically collected and stored while respondents answered the questions. The online survey data were downloaded, cleaned as necessary and appended to the mail survey data to create a final, complete dataset. SURVEY ANALYSIS Weighting the Data The demographic characteristics of the survey sample were compared to those found in the 2010 Census and the 2011 American Community Survey (ACS) estimates for adults in the town. Sample results were weighted using the population norms to reflect the appropriate percent of those residents in the town. Other discrepancies between the whole population and the sample were also aided by the weighting due to the intercorrelation of many socioeconomic characteristics. Report of Results • 60 The variables used for weighting were respondent housing tenure, housing unit type, gender, age, race and ethnicity. The primary objective of weighting survey data is to make the survey sample reflective of the larger population of the community. This is done by: 1) reviewing the sample demographics and comparing them to the population norms from the most recent Census or other sources and 2) comparing the responses to different questions for demographic subgroups. The demographic characteristics that are least similar to the Census and yield the most different results are the best candidates for data weighting. Several different weighting “schemes” are tested to ensure the best fit for the data. The results of the weighting scheme are presented in the table below. TABLE 98: TOWN OF GILBERT 2014 CITIZEN SURVEY WEIGHTING TABLE Characteristics 2010 Census Unweighted Data Weighted Data Rent 25% 14% Own 75% 86% Attached* 87% 91% Detached* 13% 9% White 83% 87% not White 17% 13% not Hispanic 87% 92% Hispanic 13% 8% Female 52% 57% Male 48% 43% Age 18-34 33% 14% Age 35-54 45% 43% Age 55 and over 21% 43% Female 18-34 17% 10% Female 35-54 23% 25% Female 55 and over 11% 22% Male 18-34 16% 3% Male 35-54 22% 18% Male 55 and over 10% 21% 25% 75% 87% 13% 81% 19% 89% 11% 52% 48% 32% 45% 23% 17% 23% 12% 15% 22% 11% * ACS 2011 Among other household characteristics, household income has not been included as one of the variables for weighting. Most att ributes are interrcorrelated and even though a relatively higher proportion of respondents skip the income question due to its sensitive nature, or over -report their income levels, the income profile of survey respondents aligns fairly well with the Census profile for households in Gilbert. Analyzing the Data The electronic dataset was analyzed by NRC staff using the Statistical Package for the Social Sciences (SPSS). For the most part, frequency distributions and mean ratings are presented in the body of the report. A complete set of frequencies for each survey question is presented in Appendix A: Survey Results Including “Don’t know” Responses. Also included are results by respondent characteristics (Appendix B: Survey Results Compared by Demographic Subgroups). Chi-square or ANOVA tests of significance were applied to these breakdowns of selected survey questions. A “p-value” of 0.05 or less indicates that there is less than a 5% probability that differences observed between groups are due to chance; or in other words, a greater than 95% probability that the differences observed in the selected categories of the sample represent “real” differences among those populations. Where differences between subgroups are statistically significant, they have been marked with grey shading in the appendices. Report of Results • 61 APPENDIX F: SURVEY QUESTIONNAIRE The following pages contain the survey instrument that was sent to Gilbert residents. Report of Results • 62 Gilbert, AZ Community Survey 2014 Please complete this questionnaire if you are the adult (age 18 or older) in the household who most recently had a birthday. Your responses are anonymous and will be reported in group form only. 1. Please rate each of the following aspects of quality of life in Gilbert: Excellent Gilbert as a place to live..................................................................................... 1 Your neighborhood as a place to live ................................................................ 1 Gilbert as a place to raise children .................................................................... 1 Gilbert as a place to work .................................................................................. 1 Gilbert as a place to visit.................................................................................... 1 Gilbert as a place to retire ................................................................................. 1 The overall quality of life in Gilbert ................................................................... 1 Good 2 2 2 2 2 2 2 Fair 3 3 3 3 3 3 3 Poor 4 4 4 4 4 4 4 Don’t know 5 5 5 5 5 5 5 2. How frequently, if ever, do you use each of the following sources to find out about news and events in Gilbert? Always East Valley Tribune .............................................................................................................................. 1 Arizona Republic/Gilbert Republic....................................................................................................... 1 Town website (www.gilbertaz.gov) .....................................................................................................1 Email(s) from the Town ....................................................................................................................... 1 Town of Gilbert on Facebook............................................................................................................... 1 Town of Gilbert on Twitter .................................................................................................................. 1 Word of mouth ....................................................................................................................................1 Town of Gilbert’s Municipal Channel 11.............................................................................................. 1 Radio .................................................................................................................................................... 1 Occasionally 2 2 2 2 2 2 2 2 2 Never 3 3 3 3 3 3 3 3 3 2A. Is there a different method you would prefer the Town use to communicate with you? _______________________ 3. Please rate the following categories of Gilbert government performance: Excellent The value of services for the taxes paid to Gilbert ............................................ 1 The overall direction that Gilbert is taking ........................................................ 1 The job Gilbert government does at welcoming citizen involvement ............... 1 Overall confidence in Gilbert government ........................................................ 1 Generally acting in the best interest of the community .................................... 1 Being honest ...................................................................................................... 1 Treating all residents fairly ................................................................................ 1 Good 2 2 2 2 2 2 2 Fair 3 3 3 3 3 3 3 Poor 4 4 4 4 4 4 4 Don’t know 5 5 5 5 5 5 5 4. Please rate the quality of emergency preparedness (services that prepare the community for natural disasters or other emergency situations) in Gilbert.  Excellent  Good  Fair  Poor  Don’t know 5. Thinking about drinking water in Gilbert, first please rate the quality of each of the following characteristics, then rate the importance of each. Don’t Excellent Good Fair Poor know Water pressure ....................................................1 2 3 4 5 Water color ..........................................................1 2 3 4 5 Water clarity ........................................................1 2 3 4 5 Water taste ..........................................................1 2 3 4 5 Cost of water .......................................................1 2 3 4 5 Drinking water services overall............................1 2 3 4 5 -- Page 1 -- Very Somewhat Not at all Essential important important important 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 6. How often, if ever, do you use the following types of water for drinking and cooking? DRINKING Always Occasionally Never Don’t know Tap water (unfiltered)........................................1 Tap water (filtered)............................................1 Bottled water .....................................................1 2 2 2 3 3 3 COOKING Always Occasionally Never Don’t know 4 4 4 1 1 1 2 2 2 3 3 3 4 4 4 7. Have you had any in-person or phone contact with an employee of the Town of Gilbert Public Works/Water Department within the last 12 months?  No  go to question 9  Yes  go to question 8 8. What was your overall impression of your most recent contact with the Town of Gilbert Public Works/Water Department?  Excellent  Good  Fair  Poor  Don’t know 9. Please indicate whether you or anyone in your household has done any of these activities in the past year at a Town of Gilbert park or facility, or at another park or facility (either a private facility or one belonging to another jurisdiction). Did at a Town of Gilbert park or facility No Yes Participated in a recreation program or activity................................................ 1 Used recreation centers .................................................................................... 1 Visited a park ..................................................................................................... 1 Attended a special event ................................................................................... 1 2 2 2 2 Did at another jurisdiction’s park or facility No Yes 1 1 1 1 2 2 2 2 Did at a private, HOA, or school park or facility No Yes 1 1 1 1 2 2 2 2 10. If you have NOT used one of the Town’s recreation or community centers or participated in a recreation program or activity in the past 12 months, why? (Select all that apply.) Recreation/community centers Not aware of facilities/activities offered ...............................  Not interested in facilities/activities offered .........................  Activities of interest not offered............................................  Inconvenient class/program times ........................................  Costs/pricing ..........................................................................  No time to use/attend ...........................................................  Inconvenient location ............................................................  Some other reason(s) ................................................ ______________ Any recreation program or activity (including those outside recreation/community centers)        ______________ 11. The Town is considering adding new parks and recreation amenities. How likely, if at all, would you or another household member be to use each of the following new amenities? a. b. c. d. e. f. g. h. i. j. Very likely Sports fields ...........................................................................1 Year-round aquatic center.....................................................1 Community Center ................................................................1 Community garden ................................................................1 Multi-use trails ......................................................................1 Splash pads ............................................................................1 Shuffleboard ..........................................................................1 District park in the south area of town..................................1 BMX bike park .......................................................................1 Multi-use lake (e.g., non-motorized boating, fishing) ..........1 Somewhat likely 2 2 2 2 2 2 2 2 2 2 12. Please list up to three of the above parks and recreation offerings that you think are the MOST IMPORTANT for the Town of Gilbert to provide? -- Page 2 -- __________ Not at all likely 3 3 3 3 3 3 3 3 3 3 Don’t know 4 4 4 4 4 4 4 4 4 4 __________ __________ (write in the letter of the items above in question 11) 13. Thinking about amenities that are not provided currently in the Town of Gilbert and those not listed in question 11 above, please list up to THREE additional activities, facilities or amenities would you or another household member be the most likely to participate in if they were available? 1)__________________________ 2)__________________________ 3)__________________________ 14. Overall, how would you rate the quality of parks and recreation services and facilities provided by the Town of Gilbert?  Excellent  Good  Fair  Poor  Don’t know 15. The Town of Gilbert is always looking for ways to improve its parks and recreation services and facilities. How important, if at all, would each of the following be to improve your satisfaction? a. b. c. d. e. f. g. h. i. j. k. l. m. n. o. Essential Safe conditions .............................................................................1 Cleanliness ....................................................................................1 Well-maintained facilities and amenities .....................................1 Variety of amenities .....................................................................1 Variety of recreation programs ....................................................1 Variety of special events...............................................................1 Innovations/new trends ...............................................................1 Delivery of services in a cost efficient way ...................................1 Affordability..................................................................................1 Family activities ............................................................................1 Proximity of facilities, amenities and activities to home..............1 Volunteer opportunities ...............................................................1 Park Ranger presence ...................................................................1 Online facility booking ..................................................................1 Customer service ..........................................................................1 Very important 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 16. Please list up to three of the above aspects of parks and recreation that you think are the MOST IMPORTANT to improve your satisfaction? Not at all Somewhat important/ important already satisfied 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 __________ Don’t know 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 __________ __________ (write in the letter of the items above in question 15) 17. First, please tell us if you or another household member have used each of the following services in the last 12 months. Then, if you have used the service, please tell us how easy it was to access it. No Services for the homeless ................................................................ 1 Child Services ................................................................................... 1 Disability Services ............................................................................ 1 Veteran’s Services............................................................................ 1 Yes 2 2 2 2 Very easy 1 1 1 1 Somewhat easy 2 2 2 2 Not at all easy 3 3 3 3 Don’t know 4 4 4 4 18. While the Town does not provide a variety of social services, the Town considers the needs of Gilbert residents in identifying partnership opportunities with various organizations. Please indicate if you or other household members are in need of assistance (financial or otherwise) in any of the following areas. Please check all that apply.  Performing regular, daily activities, or meeting other challenges due to getting older (65 or over)  Immediate support and emergency intervention for a critical or dangerous situation in your home  Permanent shelter in a healthy environment due to homelessness  Food, clothing, utilities, affordable housing or other basic needs  Finding employment adequate to meet your basic needs  Overcoming barriers related to immigrant status  Affordable services for severe chronic physical, mental, emotional or developmental problems and/or disabilities  Services to provide youth(s) in your household critical support needed to succeed academically, socially, culturally and/or without fear  None of the above -- Page 3 -- Our last questions are about you and your household. Again, all of your responses to this survey are completely anonymous and will be reported in group form only. D1. What is your employment status? Please respond to both questions D11 and D12:  Working full time for pay  Working part time for pay  Unemployed, looking for paid work  Unemployed, not looking for paid work  Fully retired D2.  No, not Spanish, Hispanic or Latino  Yes, I consider myself to be Spanish, Hispanic or Latino D12. What is your race? (Mark one or more races to indicate what race you consider yourself to be.) Do you work inside the boundaries of Gilbert?  Yes, outside the home  Yes, from home  No D3. How many years have you lived in Gilbert? D4. Which best describes the building you live in? D5. D11. Are you Spanish, Hispanic or Latino?  Less than 2 years  2-5 years  6-10 years  American Indian or Alaskan Native  Asian, Asian Indian or Pacific Islander  Black or African American  White  Other  11-20 years  More than 20 years D13. In which category is your age?  18-24 years  25-34 years  35-44 years  45-54 years  One family house detached from any other houses  Building with two or more homes (duplex, townhome, apartment or condominium)  Mobile home  Other  55-64 years  65-74 years  75 years or older D14. What is your gender?  Female  Male Is this house, apartment or mobile home... D6. How many people live in your household? _______ D15. Are you a veteran?  No  Yes D7. Do any children age 12 or under live in your household? D16. Are you an immigrant?  No  Yes What is your country of origin?  Rented  No D8. ________________________  Yes  How many years have you lived Do any children ages 13-17 live in your household?  No D9.  Owned  Yes Are you or any other members of your household aged 65 or older?  No  Yes D10. How much do you anticipate your household’s total income before taxes will be for the current year? (Please include in your total income money from all sources for all persons living in your household.)  Less than $12,000  $12,000 to $24,999  $25,000 to $34,999  $35,000 to $49,999  $50,000 to $74,999 in the U.S.?________________ D17. Do you currently receive assistance or donations from a nonprofit or governmental agency to meet your current challenges?  No  Yes  Is the agency in Gilbert?  No  Yes  $75,000 to $99,999  $100,000 to $149,999  $150,000 to $199,999  $200,000 or more Thank you for completing this survey. Please return the completed survey in the postage-paid envelope to: National Research Center, Inc., PO Box 549, Belle Mead, NJ 08502 -- Page 4 --